技术领域technical field
本申请涉及计算机领域，尤其涉及一种电商广告信息的推送方法及设备。The present application relates to the field of computers, and in particular, to a method and device for pushing e-commerce advertisement information.
背景技术Background technique
当前，各类的电子设备不断渗透到人们生活的方方面面。其中，由于携带的轻便性，越来越多的用户喜欢通过电子设备(比如手机、PAD等)观看视频，尤其喜欢观看具有故事情节的电视剧或电影等视频。但用户在观看视频时，也可能对该视频是否存在对应的原著小说持有好奇心或者想要了解与该视频相关联的一些消费性广告信息等，目前用户在观看视频的过程中无法获悉与该视频相关联的购物信息，无法满足用户在观看视频时对该视频相关联小说的购物欲望，缺乏用户观看视频时的趣味性和继续观看视频的积极性，降低了用户在观看视频过程中的观看体验度。At present, all kinds of electronic devices continue to penetrate into all aspects of people's lives. Among them, due to portability, more and more users like to watch videos through electronic devices (such as mobile phones, PADs, etc.), and especially like to watch videos such as TV dramas or movies with storylines. However, when users watch a video, they may also be curious about whether there is a corresponding original novel in the video or want to know some consumer advertising information associated with the video. The shopping information associated with the video cannot satisfy the user's shopping desire for the novel associated with the video when watching the video, lacks the user's interest in watching the video and the enthusiasm for continuing to watch the video, which reduces the user's viewing experience during the video viewing process. experience.
发明内容SUMMARY OF THE INVENTION
本申请的一个目的是提供一种电商广告信息的推送方法及设备，以解决现有技术中无法满足用户在观看视频时对该视频相关联的小说的购物欲望的问题，提高了用户在观看视频过程中的趣味性、积极性和观看体验度。An object of the present application is to provide a method and device for pushing e-commerce advertisement information, so as to solve the problem in the prior art that the user's desire for shopping of novels associated with the video cannot be satisfied when watching a video, and improve the user's ability to watch a video. Fun, positivity, and viewing experience during the video.
根据本申请的一个方面，提供了一种电商广告信息的推送方法，应用于用户设备端，其中，所述方法包括：According to an aspect of the present application, a method for pushing e-commerce advertisement information is provided, which is applied to a user equipment side, wherein the method includes:
获取目标视频的标识信息；Obtain the identification information of the target video;
向第一服务器发送所述目标视频关联小说的第一查询请求，所述第一查询请求包括所述目标视频的标识信息，以使所述第一服务器在查询到所述标识信息对应的目标视频存在关联小说后向第二服务器发送所述目标视频关联小说的第二查询请求，所述第二查询请求包括所述目标视频关联小说的小说标识信息和用户设备对应的当前用户的用户标识信息；Send the first query request of the novel related to the target video to the first server, where the first query request includes the identification information of the target video, so that the first server can find the target video corresponding to the identification information in the query Sending a second query request of the target video-related novel to the second server after the related novel exists, where the second query request includes the novel identification information of the target video-related novel and the user identification information of the current user corresponding to the user equipment;
接收所述第一服务器推送的所述目标视频关联小说的电商广告信息，其中，所述第一服务器接收所述第二服务器生成并发送的电商广告信息，所述电商广告信息由所述第二服务器基于所述用户标识信息对应用户存在的小说历史购买信息生成。Receive the e-commerce advertisement information of the target video-related novel pushed by the first server, wherein the first server receives the e-commerce advertisement information generated and sent by the second server, and the e-commerce advertisement information is The second server generates the historical purchase information of the novel corresponding to the user's existence based on the user identification information.
进一步地，上述用户设备端的电商广告信息的推送方法中，所述方法还包括：Further, in the above method for pushing e-commerce advertisement information on the user equipment side, the method further includes:
获取所述目标视频的播放指令，将所述目标视频关联小说的电商广告信息展示在所述目标视频的播放界面上或展示在与所述目标视频的播放界面并行显示的预设显示条目界面上。Obtain the playback instruction of the target video, and display the e-commerce advertisement information of the novel associated with the target video on the playback interface of the target video or on a preset display entry interface displayed in parallel with the playback interface of the target video superior.
进一步地，上述用户设备端的电商广告信息的推送方法中，所述方法还包括：Further, in the above method for pushing e-commerce advertisement information on the user equipment side, the method further includes:
获取所述目标视频的播放指令和呈现所述目标视频关联小说的电商广告信息的预设触发指令，将所述目标视频关联小说的电商广告信息展示在所述目标视频的播放界面上或展示在与所述目标视频的播放界面并行显示的预设显示条目界面上。Obtain the playback instruction of the target video and the preset trigger instruction for presenting the e-commerce advertisement information of the novel associated with the target video, and display the e-commerce advertisement information of the novel associated with the target video on the playback interface of the target video or It is displayed on the preset display item interface displayed in parallel with the playback interface of the target video.
进一步地，上述用户设备端的电商广告信息的推送方法中，所述方法还包括：Further, in the above method for pushing e-commerce advertisement information on the user equipment side, the method further includes:
接收所述第一服务器发送的用于指示所述目标视频不存在关联小说的第一响应信息。Receive first response information sent by the first server and used to indicate that there is no associated novel in the target video.
进一步地，上述用户设备端的电商广告信息的推送方法中，若所述第二服务器未查询到所述目标视频关联小说的电商广告信息，所述方法还包括：Further, in the above method for pushing e-commerce advertisement information on the user equipment side, if the second server does not query the e-commerce advertisement information of the target video-related novel, the method further includes:
接收所述第一服务器发送的用于指示所述目标视频关联小说不存在对应的电商广告信息的第二响应信息。Receive second response information sent by the first server and used to indicate that the target video-related novel does not have corresponding e-commerce advertisement information.
根据本申请的另一方面，还提供了一种电商广告信息的推送方法，应用于第一服务器端，其中，所述方法包括：According to another aspect of the present application, a method for pushing e-commerce advertisement information is also provided, which is applied to the first server, wherein the method includes:
接收用户设备发送的目标视频关联小说的第一查询请求，所述第一查询请求包括所述目标视频的标识信息；receiving a first query request for a novel related to a target video sent by a user equipment, where the first query request includes identification information of the target video;
查询所述标识信息对应的目标视频是否存在关联小说，query whether the target video corresponding to the identification information has an associated novel,
若存在，则向第二服务器发送所述目标视频关联小说的第二查询请求，所述第二查询请求包括所述目标视频关联小说的小说标识信息和所述用户设备对应的当前用户的用户标识信息，以使所述第二服务器基于所述用户标识信息对应用户存在的小说历史购买信息生成所述标识信息对应的目标视频关联小说的电商广告信息；If it exists, send a second query request of the target video-related novel to the second server, where the second query request includes the novel identification information of the target video-related novel and the user identification of the current user corresponding to the user equipment information, so that the second server generates the e-commerce advertisement information of the target video-related novel corresponding to the identification information based on the historical purchase information of the novel corresponding to the user existing in the user identification information;
接收所述第二服务器发送的所述目标视频关联小说的电商广告信息；receiving the e-commerce advertisement information of the target video-related novel sent by the second server;
将所述目标视频关联小说的电商广告信息推送给所述用户设备。Pushing the e-commerce advertisement information of the target video-related novel to the user equipment.
进一步地，上述第一服务器端的电商广告信息的推送方法中，所述将所述目标视频关联小说的电商广告信息推送给所述用户设备，包括：Further, in the above-mentioned method for pushing e-commerce advertisement information on the first server side, the pushing the e-commerce advertisement information of the target video-related novel to the user equipment includes:
响应于查询到所述目标视频关联小说存在对应的改编影视剧作品，将所述目标视频关联小说的电商广告信息推送给所述用户设备。In response to querying that the target video-related novel has a corresponding adapted film and television work, push the e-commerce advertisement information of the target video-related novel to the user equipment.
进一步地，上述第一服务器端的电商广告信息的推送方法中，所述将所述目标视频关联小说的电商广告信息推送给所述用户设备，包括：Further, in the above-mentioned method for pushing e-commerce advertisement information on the first server side, the pushing the e-commerce advertisement information of the target video-related novel to the user equipment includes:
响应于查询到所述用户标识信息对应的用户已查看视频和所述视频关联小说的电子文本，将所述目标视频关联小说的电商广告信息推送给所述用户设备。In response to inquiring that the user has viewed the video corresponding to the user identification information and the electronic text of the video-related novel, push the e-commerce advertisement information of the target video-related novel to the user equipment.
进一步地，上述第一服务器端的电商广告信息的推送方法中，若所述标识信息对应的目标视频不存在关联小说，所述方法还包括：Further, in the above-mentioned method for pushing e-commerce advertisement information on the first server side, if the target video corresponding to the identification information does not have an associated novel, the method further includes:
向所述用户设备发送用于指示所述目标视频不存在关联小说的第一响应信息。Sending first response information to the user equipment indicating that the target video does not have an associated novel.
进一步地，上述第一服务器端的电商广告信息的推送方法中，若所述第二服务器未查询到所述目标视频关联小说的电商广告信息和/或所述第二服务器确定所述用户标识信息对应的用户不存在小说历史购买信息，所述方法还包括：Further, in the above-mentioned method for pushing e-commerce advertisement information on the first server side, if the second server does not query the e-commerce advertisement information of the target video-related novel and/or the second server determines the user identifier The user corresponding to the information does not have the historical purchase information of the novel, and the method further includes:
接收所述第二服务器发送的用于指示所述目标视频关联小说不存在对应的电商广告信息的第二响应信息，并将所述第二响应信息发送给所述用户设备。Receive second response information sent by the second server and used to indicate that the target video-related novel does not have corresponding e-commerce advertisement information, and send the second response information to the user equipment.
根据本申请的另一方面，还提供了一种电商广告信息的推送方法，应用于第二服务器端，其中，所述方法包括：According to another aspect of the present application, a method for pushing e-commerce advertisement information is also provided, which is applied to a second server, wherein the method includes:
接收第一服务器发送的目标视频关联小说的第二查询请求，所述第二查询请求包括所述目标视频关联小说的小说标识信息和用户设备对应的当前用户的用户标识信息；receiving a second query request of the target video-related novel sent by the first server, where the second query request includes the novel identification information of the target video-related novel and the user identification information of the current user corresponding to the user equipment;
查询所述用户标识信息对应的用户是否存在小说历史购买信息，querying whether the user corresponding to the user identification information has novel historical purchase information,
若是，则基于所述用户标识信息对应用户存在的小说历史购买信息生成所述小说标识信息对应的小说的电商广告信息并发送给所述第一服务器，以使所述第一服务器将所述目标视频关联小说的电商广告信息推送给所述用户设备。If so, generate e-commerce advertisement information of the novel corresponding to the novel identification information based on the historical purchase information of the novel corresponding to the user existing by the user identification information and send it to the first server, so that the first server can send the novel to the first server. The e-commerce advertisement information of the target video-related novel is pushed to the user equipment.
进一步地，上述第二服务器端的电商广告信息的推送方法中，所述方法包括：Further, in the above-mentioned method for pushing e-commerce advertisement information on the second server side, the method includes:
响应于确定所述用户标识信息对应的用户不存在小说历史购买信息和/或未查询到所述目标视频关联小说的电商广告信息，向所述第一服务器发送用于指示所述目标视频关联小说不存在对应的电商广告信息的第二响应信息。In response to determining that the user corresponding to the user identification information does not have the historical purchase information of the novel and/or the e-commerce advertisement information of the novel related to the target video is not queried, send a message to the first server indicating that the target video is related There is no second response information corresponding to the e-commerce advertisement information for the novel.
根据本申请的另一方面，还提供了一种计算机可读介质，其上存储有计算机可读指令，所述计算机可读指令可被处理器执行时，使所述处理器实现如上述电商广告信息的推送方法。According to another aspect of the present application, there is also provided a computer-readable medium on which computer-readable instructions are stored, and when the computer-readable instructions can be executed by a processor, the processor can implement the e-commerce as described above. The method of pushing advertisement information.
根据本申请的另一方面，还提供了一种用户设备，其中，该用户设备包括：According to another aspect of the present application, a user equipment is also provided, wherein the user equipment includes:
一个或多个处理器；one or more processors;
计算机可读介质，用于存储一个或多个计算机可读指令，a computer-readable medium for storing one or more computer-readable instructions,
当所述一个或多个计算机可读指令被所述一个或多个处理器执行，使得所述一个或多个处理器实现如上述用户设备端的电商广告信息的推送方法。When the one or more computer-readable instructions are executed by the one or more processors, the one or more processors implement the method for pushing e-commerce advertisement information on the user equipment as described above.
根据本申请的另一方面，还提供了一种第一服务器，其中，该第一服务器包括：According to another aspect of the present application, a first server is also provided, wherein the first server includes:
一个或多个处理器；one or more processors;
计算机可读介质，用于存储一个或多个计算机可读指令，a computer-readable medium for storing one or more computer-readable instructions,
当所述一个或多个计算机可读指令被所述一个或多个处理器执行，使得所述一个或多个处理器实现如上述第一服务器端的电商广告信息的推送方法。When the one or more computer-readable instructions are executed by the one or more processors, the one or more processors implement the method for pushing e-commerce advertisement information on the first server side as described above.
根据本申请的另一方面，还提供了一种第二服务器，其中，该第二服务器包括：According to another aspect of the present application, a second server is also provided, wherein the second server includes:
一个或多个处理器；one or more processors;
计算机可读介质，用于存储一个或多个计算机可读指令，a computer-readable medium for storing one or more computer-readable instructions,
当所述一个或多个计算机可读指令被所述一个或多个处理器执行，使得所述一个或多个处理器实现如上述第二服务器端的电商广告信息的推送方法。When the one or more computer-readable instructions are executed by the one or more processors, the one or more processors implement the method for pushing e-commerce advertisement information on the second server side as described above.
与现有技术相比，本申请通过用户设备获取目标视频的标识信息，并向第一服务器发送所述目标视频关联小说的第一查询请求，所述第一查询请求包括所述目标视频的标识信息，以使所述第一服务器在查询到所述标识信息对应的目标视频存在关联小说后向第二服务器发送所述目标视频关联小说的第二查询请求，所述第二查询请求包括所述目标视频关联小说的小说标识信息和用户设备对应的当前用户的用户标识信息；所述第二服务器接收到该第二查询请求后，查询所述用户标识信息对应的用户是否存在小说历史购买信息，若是，该第二服务器基于所述用户标识信息对应用户存在的小说历史购买信息生成所述小说标识信息对应的小说的电商广告信息并发送给所述第一服务器，以使所述第一服务器将所述目标视频关联小说的电商广告信息推送给所述用户设备；所述用户设备接收所述第一服务器推送的所述目标视频关联小说的电商广告信息，实现了用户设备在向观看视频的用户呈现目标视频的同时，该用户设备还向该用户推送该目标视频关联小说的电商广告信息，方便了用户在观看目标视频时，能够根据该电商广告信息及时获悉该目标视频关联小说的电商购物的广告信息，不仅增加了用户在观看视频过程中的趣味性，还满足了用户从观看视频的过程中延伸出来的购物欲望，进一步提高了用户观看视频的积极性和体验度。Compared with the prior art, the present application obtains the identification information of the target video through the user equipment, and sends a first query request for the novel related to the target video to the first server, and the first query request includes the identification of the target video. information, so that the first server sends a second query request for the target video-related novel to the second server after the target video corresponding to the identification information is queried, and the second query request includes the The novel identification information of the target video is associated with the novel and the user identification information of the current user corresponding to the user equipment; after receiving the second query request, the second server queries whether the user corresponding to the user identification information has novel historical purchase information, If so, the second server generates e-commerce advertisement information of the novel corresponding to the novel identification information based on the historical purchase information of the novel corresponding to the user existing by the user identification information and sends it to the first server, so that the first server Push the e-commerce advertisement information of the novel related to the target video to the user equipment; the user equipment receives the e-commerce advertisement information of the novel related to the target video pushed by the first server, so that the user equipment can watch When the user of the video presents the target video, the user device also pushes the e-commerce advertisement information of the novel related to the target video to the user, which facilitates the user to learn the relevance of the target video in time according to the e-commerce advertisement information when watching the target video. The advertisement information of e-commerce shopping in novels not only increases the interest of users in the process of watching videos, but also satisfies users' shopping desires extended from the process of watching videos, and further improves the enthusiasm and experience of users watching videos.
附图说明Description of drawings
通过阅读参照以下附图所作的对非限制性实施例所作的详细描述，本申请的其它特征、目的和优点将会变得更明显：Other features, objects and advantages of the present application will become more apparent by reading the detailed description of non-limiting embodiments made with reference to the following drawings:
图1示出根据本申请一个方面的一种电商广告信息的推送方法的交互流程示意图。FIG. 1 shows a schematic diagram of an interaction flow of a method for pushing e-commerce advertisement information according to an aspect of the present application.
附图中相同或相似的附图标记代表相同或相似的部件。The same or similar reference numbers in the drawings represent the same or similar parts.
具体实施方式Detailed ways
下面结合附图对本申请作进一步详细描述。The present application will be described in further detail below with reference to the accompanying drawings.
在本申请一个典型的配置中，终端、服务网络的设备和可信方均包括一个或多个处理器(CPU)、输入/输出接口、网络接口和内存。In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
内存可能包括计算机可读介质中的非永久性存储器，随机存取存储器(RAM)和/或非易失性内存等形式，如只读存储器(ROM)或闪存(flash RAM)。内存是计算机可读介质的示例。Memory may include non-persistent memory in computer readable media, random access memory (RAM) and/or non-volatile memory in the form of, for example, read only memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
计算机可读介质包括永久性和非永久性、可移动和非可移动媒体可以由任何方法或技术来实现信息存储。信息可以是计算机可读指令、数据结构、程序的模块或其他数据。计算机的存储介质的例子包括，但不限于相变内存(PRAM)、静态随机存取存储器(SRAM)、动态随机存取存储器(DRAM)、其他类型的随机存取存储器(RAM)、只读存储器(ROM)、电可擦除可编程只读存储器(EEPROM)、快闪记忆体或其他内存技术、只读光盘只读存储器(CD-ROM)、数字多功能光盘(DVD)或其他光学存储、磁盒式磁带，磁带磁盘存储或其他磁性存储设备或任何其他非传输介质，可用于存储可以被计算设备访问的信息。按照本文中的界定，计算机可读介质不包括非暂存电脑可读媒体(transitory media)，如调制的数据信号和载波。Computer-readable media includes both persistent and non-permanent, removable and non-removable media, and storage of information may be implemented by any method or technology. Information may be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase-change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), Flash Memory or other memory technology, Compact Disc Read Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape disk storage or other magnetic storage devices or any other non-transmission medium that can be used to store information that can be accessed by a computing device. Computer-readable media, as defined herein, excludes non-transitory computer-readable media, such as modulated data signals and carrier waves.
图1示出根据本申请一个方面的一种电商广告信息的推送方法的交互流程示意图，该方法应用于用户在观看视频时向用户推送该视频关联小说的电商广告信息的过程中，包括用户设备、第一服务器及第二服务器，在此，所述用户设备中安装有能够观看视频的视频应用程序(即视频APP)，比如，腾讯视频、优酷视频、爱奇艺视频及搜狐视频等；所述第一服务器用于指示能够观看视频的视频APP所对应的服务器且含有所有的视频及其视频信息的服务器，该第一服务器包括但不限于：腾讯视频服务器、优酷视频服务器、爱奇艺视频服务器及搜狐视频服务器等存储有视频且能够向用户设备推送视频的服务器；所述第二服务器用于指示能够向用户设备提供该视频关联小说的电商购物的广告信息等的电商应用程序对应的服务器。该电商广告信息的推送方法包括：步骤S11、步骤S12、步骤S13、步骤S21、步骤S22、步骤S23、步骤S24、步骤S25、步骤S31、步骤S32、步骤S33及步骤S34，具体包括如下步骤：1 shows a schematic diagram of an interaction flow of a method for pushing e-commerce advertisement information according to an aspect of the present application. The method is applied to the process of pushing the e-commerce advertisement information of the video-related novel to the user when the user watches a video, including the following steps: User equipment, a first server, and a second server, where a video application (ie, a video APP) capable of watching videos is installed in the user equipment, such as Tencent Video, Youku Video, iQiyi Video, and Sohu Video, etc. The first server is used to indicate the server corresponding to the video APP that can watch the video and contains all the videos and their video information, the first server includes but is not limited to: Tencent video server, Youku video server, Aiqi Art video server and Sohu video server and other servers that store videos and can push videos to user equipment; the second server is used to instruct user equipment to provide e-commerce applications such as advertisement information for e-commerce shopping of the video-related novels, etc. The server corresponding to the program. The method for pushing e-commerce advertisement information includes: step S11, step S12, step S13, step S21, step S22, step S23, step S24, step S25, step S31, step S32, step S33 and step S34, and specifically includes the following steps :
在实际的应用场景中，用户需要观看视频时，该用户在用户设备中打开视频APP，并在视频APP中选择一目标视频进行观看。在观看视频的过程中，步骤S11，所述用户设备获取目标视频的标识信息；在此，所述目标视频可以包括但不限于是电视剧、电影、短视频及话剧等影视作品，所述目标视频的标识信息可以包括但不限于是所述目标视频的视频名称、视频类型、视频导演及视频简介等，以便通过该标识信息能够唯一识别到该目标视频。In an actual application scenario, when a user needs to watch a video, the user opens a video APP in the user device, and selects a target video in the video APP to watch. In the process of watching the video, in step S11, the user equipment obtains the identification information of the target video; here, the target video may include but is not limited to TV dramas, movies, short videos, dramas and other film and television works, the target video The identification information of the target video may include, but is not limited to, the video name, video type, video director, and video introduction of the target video, so that the target video can be uniquely identified through the identification information.
为了满足用户在观看目标视频的同时，也能够了解到该目标视频关联小说的电商购物的广告信息，使得用户能够通过观看的目标视频查看关联小说的购物信息等，所述步骤S12，所述用户设备向第一服务器发送所述目标视频关联小说的第一查询请求，所述第一查询请求包括所述目标视频的标识信息，以使所述第一服务器在查询到所述标识信息对应的目标视频存在关联小说后向第二服务器发送所述目标视频关联小说的第二查询请求，所述第二查询请求包括所述目标视频关联小说的小说标识信息和用户设备对应的当前用户的用户标识信息。In order to satisfy that the user can also know the advertisement information of the e-commerce shopping of the novel related to the target video while watching the target video, so that the user can view the shopping information of the related novel through the watched target video, the step S12, the The user equipment sends a first query request for the novel related to the target video to the first server, where the first query request includes the identification information of the target video, so that the first server can find the corresponding identification information in the query. After the target video has an associated novel, send a second query request of the target video associated novel to the second server, where the second query request includes the novel identification information of the target video associated novel and the user identification of the current user corresponding to the user equipment information.
步骤S21，所述第一服务器接收所述用户设备发送的所述目标视频关联小说的第一查询请求，所述第一查询请求包括所述目标视频的标识信息。Step S21, the first server receives a first query request of the novel related to the target video sent by the user equipment, where the first query request includes identification information of the target video.
步骤S22，所述第一服务器查询所述标识信息对应的目标视频是否存在关联小说。Step S22, the first server queries whether the target video corresponding to the identification information has an associated novel.
若存在，则执行步骤S23，其中，所述步骤S23具体包括：所述第一服务器向第二服务器发送所述目标视频关联小说的第二查询请求，所述第二查询请求包括所述目标视频关联小说的小说标识信息和所述用户设备对应的当前用户的用户标识信息，以使所述第二服务器基于所述用户标识信息对应用户存在的小说历史购买信息生成所述标识信息对应的目标视频关联小说的电商广告信息；在此，所述用户标识信息对应用户存在的小说历史购买信息不仅包括所述用户标识信息对应的用户在观看视频的过程中曾经存在购物行为、该用户标识信息对应的用户购买过其他视频(比如电视剧或电影等)相关联的小说书籍及购买过其他视频关联小说书籍的电商平台、店铺信息及价格等信息，还包括存在有与该目标视频关联小说的小说书籍的其他店铺信息及小说书籍信息等用于指示该目标视频关联小说的购物信息。所述电商广告信息包括：所述用户标识信息对应的用户购买过小说书籍的店铺且该店铺具有该目标视频关联小说的书籍的店铺相关信息(电商平台、店名、价格及受欢迎程度、书籍信息等)，和有该目标视频关联小说的书籍的其他店铺的店铺相关信息(也包括电商平台、店名、价格及受欢迎程度、书籍信息等)，以便用户能够从该目标视频关联小说的电商广告信息获悉到该目标视频关联小说的购买路径等信息。If there is, step S23 is performed, wherein the step S23 specifically includes: the first server sends a second query request for the novel related to the target video to the second server, and the second query request includes the target video Associating the novel identification information of the novel with the user identification information of the current user corresponding to the user equipment, so that the second server generates a target video corresponding to the identification information based on the historical purchase information of the novel corresponding to the user existing in the user identification information E-commerce advertisement information associated with novels; here, the historical purchase information of novels that the user identification information corresponds to the existence of the user not only includes that the user corresponding to the user identification information once had shopping behavior in the process of watching the video, the user identification information corresponds to of users who have purchased novels and books related to other videos (such as TV series or movies), and e-commerce platforms, store information and prices that have purchased novels and books related to other videos, also include novels with novels associated with the target video. The other store information of the book and the novel book information are used to indicate the shopping information of the novel related to the target video. The e-commerce advertisement information includes: the store where the user corresponding to the user identification information has purchased the novel book and the store has store-related information (e-commerce platform, store name, price, popularity, book information, etc.), and store-related information (including e-commerce platform, store name, price and popularity, book information, etc.) of other stores that have books related to novels related to the target video, so that users can associate novels from the target video The e-commerce advertisement information of the target video is informed about the purchase path and other information of the novel related to the target video.
步骤S31，所述第二服务器接收所述第一服务器发送的所述目标视频关联小说的第二查询请求，所述第二查询请求包括所述目标视频关联小说的小说标识信息和用户设备对应的当前用户的用户标识信息。Step S31, the second server receives the second query request of the target video-related novel sent by the first server, where the second query request includes the novel identification information of the target video-related novel and the corresponding information of the user equipment. User ID information for the current user.
步骤S32，所述第二服务器查询所述用户标识信息对应的用户是否存在小说历史购买信息。Step S32, the second server queries whether the user corresponding to the user identification information has historical purchase information of novels.
若是，则执行步骤S33，其中，所述步骤S33具体包括：所述第二服务器基于所述用户标识信息对应用户存在的小说历史购买信息生成所述小说标识信息对应的小说的电商广告信息。If so, step S33 is executed, wherein the step S33 specifically includes: the second server generates e-commerce advertisement information of the novel corresponding to the novel identification information based on the historical purchase information of the novel corresponding to the user existing by the user identification information.
步骤S34，所述第二服务器将所述目标视频关联小说的电商广告信息发送给所述第一服务器，以使所述第一服务器将所述目标视频关联小说的电商广告信息推送给所述用户设备，以便后续用户设备在向存在有所述小说历史购买信息的用户推送与目标视频关联小说的电商广告信息时，不仅能满足用户观看视频时的购物欲望，也不会引起该用户对该目标视频关联小说的购物相关的电商广告信息的显示的反感和抵触。Step S34, the second server sends the e-commerce advertisement information of the target video-related novel to the first server, so that the first server pushes the e-commerce advertisement information of the target video-related novel to the first server. The user equipment is described, so that when the subsequent user equipment pushes the e-commerce advertisement information of the novel associated with the target video to the user who has the historical purchase information of the novel, it can not only satisfy the user's shopping desire when watching the video, but also will not cause the user to Disgust and resistance to the display of shopping-related e-commerce advertising information of the target video-related novel.
步骤S24，所述第一服务器接收所述第二服务器发送的所述目标视频关联小说的电商广告信息。Step S24, the first server receives the e-commerce advertisement information of the target video-related novel sent by the second server.
步骤S25，所述第一服务器将所述目标视频关联小说的电商广告信息推送给所述用户设备。Step S25, the first server pushes the e-commerce advertisement information of the target video-related novel to the user equipment.
步骤S13，所述用户设备接收所述第一服务器推送的所述目标视频关联小说的电商广告信息，通过第一服务器和第二服务器的信息查询，实现了向在该视频APP上存在过购物行为的用户推送与其观看的目标视频关联小说的电商广告信息，有效且准确地向该用户推送该用户能够接受且喜欢的电商购物相关的广告信息，也进一步满足了用户在观看视频的过程中延伸出的购物欲，从而提高了用户在观看过程中的趣味性和观看体验。Step S13, the user equipment receives the e-commerce advertisement information of the target video-related novel pushed by the first server, and realizes the shopping experience on the video APP through the information query of the first server and the second server. The behavioral user pushes the e-commerce advertisement information of the novel related to the target video he watches, and effectively and accurately pushes the advertisement information related to the e-commerce shopping that the user can accept and like to the user, which further satisfies the user's process of watching the video. The shopping desire extended in the process of viewing, thereby improving the user's interest and viewing experience in the viewing process.
通过上述步骤S11至步骤S13、步骤S21至步骤S25及步骤S31至步骤S34，实现了用户设备在向观看视频的用户呈现目标视频的同时，该用户设备还向该用户推送该目标视频关联小说的电商广告信息，方便了用户在观看目标视频时，能够根据该电商广告信息及时获悉该目标视频关联小说的电商购物的广告信息，不仅增加了用户在观看视频过程中的趣味性，还满足了用户从观看视频的过程中延伸出来的购物欲望，进一步提高了用户观看视频的积极性和体验度。Through the above steps S11 to S13, steps S21 to S25, and steps S31 to S34, it is realized that while the user equipment presents the target video to the user watching the video, the user equipment also pushes the target video related novel to the user. The e-commerce advertisement information makes it convenient for users to learn the advertisement information of the e-commerce shopping of the novel related to the target video in time according to the e-commerce advertisement information when watching the target video, which not only increases the interest of users in the process of watching the video, but also increases the It satisfies the user's shopping desire extended from the process of watching the video, and further improves the user's enthusiasm and experience of watching the video.
本实施例中，所述第二服务器查询到该用户标识信息对应的用户存在小说历史购买信息后，向所述第一服务器发送所述基于所述小说历史购买信息生成的、该目标视频关联小说的电商广告信息，以便所述第一服务器向所述用户设备推送所述目标视频关联小说的电商广告信息；同时，所述第一服务器在所述步骤S25中将所述目标视频关联小说的电商广告信息推送给所述用户设备，还包括：响应于查询到所述目标视频关联小说存在对应的改编影视剧作品，将所述目标视频关联小说的电商广告信息推送给所述用户设备。例如，不仅可以在查询到该用户标识对应的用户在第二服务器上存在小说购买信息时，该第一服务器向该用户设备推送当前观看的目标视频关联小说的电商广告信息，还可以在所述第一服务器查询到该目标视频关联小说已经被改编成电视剧、电影或话剧短视频等影视剧作品时，所述第一服务器响应于查询到所述目标视频关联小说存在对应的改编影视剧作品，将所述目标视频关联小说的电商广告信息推送给所述用户设备，实现了在该目标视频关联小说存在对应的改编影视剧作品时，向用户设备推送该目标视频关联小说的电商广告信息，便于用户在观看该目标视频的同时，也可以获悉该目标视频关联小说的电商购物的广告信息。In this embodiment, after the second server finds that the user corresponding to the user identification information has the historical purchase information of the novel, it sends the novel generated based on the historical purchase information of the novel to the first server. so that the first server pushes the e-commerce advertisement information of the target video-related novel to the user equipment; at the same time, the first server associates the target video with the novel in step S25 Pushing the e-commerce advertisement information of the target video-related novel to the user equipment, further comprising: pushing the e-commerce advertisement information of the target video-related novel to the user in response to querying that the target video-related novel exists corresponding adapted film and television works. equipment. For example, when it is queried that the user corresponding to the user ID has novel purchase information on the second server, the first server can push the e-commerce advertisement information of the novel related to the currently watched target video to the user equipment, but also can When the first server queries that the target video-related novel has been adapted into a TV drama, movie, or short video of a drama, the first server responds to the query that the target video-related novel has a corresponding adapted film and television drama. , push the e-commerce advertisement information of the target video-related novel to the user equipment, so as to push the e-commerce advertisement of the target video-related novel to the user equipment when the target video-related novel has a corresponding adapted film and television work. information, so that while watching the target video, the user can also learn the advertisement information of the e-commerce shopping of the novel related to the target video.
本实施例中，不仅在第二服务器查询到该用户标识信息对应的用户存在小说历史购买信息时，所述第一服务器可以向所述用户设备推送所述目标视频关联小说的电商广告信息；还可以在所述第一服务器查询到该目标视频关联小说已经被改编成电视剧、电影或话剧短视频等影视剧作品时，所述第一服务器可以向所述用户设备推送所述目标视频关联小说的电商广告信息；当然，还可以在查询到所述用户标识对应的用户在观看历史中已经观看过一视频且已经阅读该视频关联小说的电子文本的情况下，所述第一服务器响应于查询到所述用户标识信息对应的用户已查看视频和所述视频关联小说的电子文本，可以将所述目标视频关联小说的电商广告信息推送个所述用户设备，这样，不仅可以满足用户观看视频的观看需求，还可以满足用户观看视频过程中想要查阅与该视频关联小说的文本内容的阅读需求，更能满足用户从观看目标视频过程中延伸出的购买该小说的购物欲，使得用户设备向所述用户设备推送并显示与该目标视频关联小说的电商广告信息时，所述用户不仅不会反感和抵触，还会欣然接受并提高用户在观看过程中的趣味性和体验度。In this embodiment, not only when the second server finds that the user corresponding to the user identification information has historical purchase information of novels, the first server may push the e-commerce advertisement information of the novel associated with the target video to the user equipment; The first server may also push the target video-related novel to the user equipment when the first server finds that the target video-related novel has been adapted into a TV drama, a movie, or a short drama video. Of course, when it is found that the user corresponding to the user ID has watched a video in the viewing history and has read the electronic text of the novel related to the video, the first server responds to The electronic text of the video that the user has viewed and the novel related to the video corresponding to the user identification information is queried, and the e-commerce advertisement information of the novel related to the target video can be pushed to the user equipment. The viewing needs of videos can also meet the reading needs of users who want to view the text content of the novels associated with the videos during the process of watching videos, and can also meet the shopping desires of users to purchase the novels extended from the process of watching the target video, making users When the device pushes and displays the e-commerce advertisement information of the novel associated with the target video to the user's device, the user will not only not be disgusted or conflicted, but will also readily accept and improve the user's interest and experience in the viewing process.
本实施例中，所述用户设备在所述步骤S13中接收所述第一服务器推送的所述目标视频关联小说的电商广告信息后，所述用户设备端的电商广告信息的推送方法还包括：In this embodiment, after the user equipment receives the e-commerce advertisement information of the target video-related novel pushed by the first server in the step S13, the method for pushing the e-commerce advertisement information on the user equipment side further includes: :
获取所述目标视频的播放指令，将所述目标视频关联小说的电商广告信息展示在所述目标视频的播放界面上或展示在与所述目标视频的播放界面并行显示的预设显示条目界面上。Obtain the playback instruction of the target video, and display the e-commerce advertisement information of the novel associated with the target video on the playback interface of the target video or on a preset display entry interface displayed in parallel with the playback interface of the target video superior.
例如，当用户需要观看目标视频时，该用户触发对播放目标视频的播放指令，使得所述用户设备检测到启动播放该目标视频的播放指令，将所述目标视频播放给所述用户的同时，将所述目标视频关联小说的电商广告信息展示在所述目标视频的播放界面上，实现了向用户播放目标视频的同时，在目标视频的播放界面上自动向用户展示该目标视频关联小说的电商广告信息；或者，所述用户设备以缩小化的形式播放该目标视频时，在用户设备的整个显示屏幕中可以包括该目标视频的播放界面和与该目标视频的播放界面并行的预设显示条目界面，使得所述用户设备在以该目标视频的播放界面缩小化的形式播放该目标视频时，也可以将该目标视频关联小说的电商广告信息自动展示在与该目标视频的播放界面并行显示的预设显示条目界面上，实现了向用户播放目标视频的同时，自动展示该目标视频关联小说的电商广告信息。For example, when a user needs to watch a target video, the user triggers a play instruction to play the target video, so that the user equipment detects the play instruction to start playing the target video, and while playing the target video to the user, Displaying the e-commerce advertisement information of the novel associated with the target video on the playback interface of the target video, realizes that while playing the target video to the user, the information of the novel associated with the target video is automatically displayed to the user on the playback interface of the target video. e-commerce advertisement information; or, when the user equipment plays the target video in a reduced form, the entire display screen of the user equipment may include a playback interface of the target video and a preset parallel to the playback interface of the target video An entry interface is displayed, so that when the user equipment plays the target video in a reduced form of the target video's playback interface, the e-commerce advertisement information of the novel associated with the target video can also be automatically displayed on the target video's playback interface. On the preset display item interface displayed in parallel, while playing the target video to the user, the e-commerce advertisement information of the novel related to the target video is automatically displayed.
本实施例中，所述用户设备在所述步骤S13中接收所述第一服务器推送的所述目标视频关联小说的电商广告信息后，所述用户设备端的电商广告信息的推送方法还包括：In this embodiment, after the user equipment receives the e-commerce advertisement information of the target video-related novel pushed by the first server in the step S13, the method for pushing the e-commerce advertisement information on the user equipment side further includes: :
获取所述目标视频的播放指令和呈现所述目标视频关联小说的电商广告信息的预设触发指令，将所述目标视频关联小说的电商广告信息展示在所述目标视频的播放界面上或展示在与所述目标视频的播放界面并行显示的预设显示条目界面上。Obtain the playback instruction of the target video and the preset trigger instruction for presenting the e-commerce advertisement information of the novel associated with the target video, and display the e-commerce advertisement information of the novel associated with the target video on the playback interface of the target video or It is displayed on the preset display item interface displayed in parallel with the playback interface of the target video.
例如，当用户需要观看目标视频时，该用户触发对播放目标视频的播放指令，使得所述用户设备检测到启动播放该目标视频的播放指令，能够将所述目标视频播放给所述用户，当然，若用户在观看该目标视频的过程中，若该用户需要查看或者了解该目标视频关联小说的一些电商广告信息时，该用户可以触发呈现所述目标视频关联小说的电商广告信息的预设触发指令，比如通过点击或者滑动预设触发按钮来启动该预设触发指令，所述用户设备而在获取到呈现该目标视频关联小说的电商广告信息的预设触发指令后，所述用户设备将所述目标视频播放给所述用户的同时，在所述目标视频的播放界面上展示所述目标视频关联小说的电商广告信息，实现了在向用户播放目标视频的同时，可以通过用户触发操作的形式向用户展示该目标视频关联小说的电商广告信息，保证了用户在观看视频时随时能够获悉观看的视频关联小说的电商广告信息，更符合用户在观看视频过程中的体验场景；或者，所述用户设备以缩小化的形式播放该目标视频时，在用户设备的整个显示屏幕中可以包括该目标视频的播放界面和与该目标视频的播放界面并行的预设显示条目界面，使得所述用户设备在以该目标视频的播放界面缩小化的形式播放该目标视频时，也可以通过用户触发操作的形式在所述目标视频的播放界面并行显示的预设显示条目界面上向用户展示该目标视频关联小说的电商广告信息，实现了向用户播放目标视频的同时，可以通过用户触发操作的形式向用户展示该目标视频关联小说的电商广告信息，进一步提高用户在观看视频过程中的体验度和积极性。For example, when a user needs to watch a target video, the user triggers a play instruction to play the target video, so that the user equipment detects the play instruction to start playing the target video, and can play the target video to the user, of course, , if the user is watching the target video, if the user needs to view or understand some e-commerce advertisement information of the novel related to the target video, the user can trigger a preview to present the e-commerce advertisement information of the novel related to the target video. Set a trigger instruction, for example, by clicking or sliding a preset trigger button to activate the preset trigger instruction, and after the user equipment obtains the preset trigger instruction for presenting the e-commerce advertisement information of the target video related novel While playing the target video to the user, the device displays the e-commerce advertisement information of the novel related to the target video on the playback interface of the target video. The e-commerce advertisement information of the novel related to the target video is displayed to the user in the form of a trigger operation, which ensures that the user can know the e-commerce advertisement information of the novel related to the video at any time when watching the video, which is more in line with the user's experience in the process of watching the video. Or, when the user equipment plays the target video in a reduced form, the entire display screen of the user equipment may include a playback interface of the target video and a preset display entry interface parallel to the playback interface of the target video, When the user equipment plays the target video in the form of a reduced playback interface of the target video, it can also display to the user on the preset display entry interface displayed in parallel on the playback interface of the target video in the form of a user-triggered operation. Display the e-commerce advertisement information of the novel related to the target video, so that while the target video is played to the user, the e-commerce advertisement information of the novel related to the target video can be displayed to the user in the form of a user-triggered operation, which further improves the user's ability to watch the video. experience and enthusiasm.
接着本申请的上述实施例，所述第一服务器在所述步骤S22中查询所述标识信息对应的目标视频是否存在关联小说时，若所述标识信息对应的目标视频在该第一服务器中不存在关联小说，则没必要向第二服务器请求查询该目标视频关联小说的电商广告信息，也无法向用户推送该目标视频关联小说的电商广告信息，故所述第一服务器需要向所述用户设备发送用于指示所述目标视频不存在关联小说的第一响应信息；所述用户设备接收所述第一服务器发送的用于指示所述目标视频不存在关联小说的第一响应信息，以便用户在后续观看该目标视频时(即该目标视频再次处于观看状态时)，所述用户设备基于所述第一响应信息不会再向所述第一服务器发送用于请求该目标视频是否存在关联小说的第一查询请求，避免用户后续每次观看该目标视频时所述用户设备会向所述第一服务器发送第一查询请求，进而节省用户设备内存资源，同时也节省第一服务器每次查询并返回用于指示该目标视频不存在关联小说的第一响应信息的内存资源。Following the above-mentioned embodiment of the present application, when the first server inquires whether the target video corresponding to the identification information has associated novels in the step S22, if the target video corresponding to the identification information does not exist in the first server If there is a related novel, there is no need to request the second server to query the e-commerce advertisement information of the target video-related novel, and it is impossible to push the e-commerce advertisement information of the target video-related novel to the user. The user equipment sends first response information indicating that the target video does not have a related novel; the user equipment receives the first response information sent by the first server and indicates that the target video does not have a related novel, so that When the user subsequently watches the target video (that is, when the target video is in the viewing state again), the user equipment will no longer send a request to the first server based on the first response information to request whether the target video is associated The first query request of the novel, to prevent the user equipment from sending a first query request to the first server every time the user subsequently watches the target video, thereby saving the memory resources of the user equipment and saving the first server each query And return the memory resource used to indicate that the target video does not have the first response information of the associated novel.
接着本申请的上述实施例，所述第二服务器在所述步骤S32中查询所述用户标识信息对应的用户是否存在小说历史购买信息时，若在所述第二服务器查询并确定该用户标识信息对应的用户不存在小说历史购买信息和/或，在所述第二服务器中未查询到所述目标视频关联小说的任何相关的电商广告信息，所述第二服务器响应于确定的所述用户标识信息对应的用户不存在小说历史购买信息和/或未查询到所述目标视频关联小说的电商广告信息，向所述第一服务器发送用于指示所述目标视频关联小说不存在对应的电商广告信息的第二响应信息，以使所述第一服务器在接收到所述第二服务器发送的用于指示所述目标视频关联小说不存在对应的电商广告信息的第二响应信息后，所述第一服务器将所述第二响应信息发送给所述用户设备；所述用户设备接收所述第一服务器发送的用于指示所述目标视频关联小说不存在对应的电商广告信息的第二响应信息，以便用户在后续观看该目标视频时(即该目标视频再次处于观看状态时)，所述用户设备基于所述第二响应信息不会再向所述第一服务器发送用于请求该目标视频是否存在关联小说的第一查询请求，也更不会在第一服务器向第二服务器发送用于请求该目标视频关联小说的电商广告信息的第二查询请求，不仅了避免用户后续每次观看该目标视频时所述用户设备会向所述第一服务器发送第一查询请求及第一服务器基于第一查询请求向第二服务器发送请求目标视频关联小说的电商广告信息的第二查询请求，在节省用户设备内存资源的同时，也节省了第一服务器的内存资源，还节省了第一服务器每次查询并转发用于指示该目标视频不存在关联小说的第二响应信息的内存资源，同时也节省了第二服务器查询该用户是否存在小说历史购买信息及基于未查询到该小说历史购买信息向第一服务器返回用于指示所述目标视频关联小说不存在对应的电商广告信息的第二响应信息的内存资源。Following the above-mentioned embodiment of the present application, when the second server inquires whether the user corresponding to the user identification information has historical purchase information of novels in the step S32, if the second server inquires and determines the user identification information The corresponding user does not have the historical purchase information of the novel and/or, the second server does not query any relevant e-commerce advertisement information of the novel related to the target video, and the second server responds to the determined user The user corresponding to the identification information does not have the historical purchase information of the novel and/or the e-commerce advertisement information of the novel related to the target video has not been queried, and sends a message to the first server for indicating that the novel related to the target video does not have the corresponding electronic information. the second response information of the commercial advertisement information, so that the first server, after receiving the second response information sent by the second server and used to indicate that the target video-related novel does not have the corresponding e-commerce advertisement information, The first server sends the second response information to the user equipment; the user equipment receives the first message sent by the first server and used to indicate that there is no corresponding e-commerce advertisement information for the target video-related novel. Second response information, so that when the user subsequently watches the target video (that is, when the target video is in the viewing state again), the user equipment will no longer send a request for the target video to the first server based on the second response information. Whether there is a first query request related to a novel in the target video, nor will the first server send a second query request to the second server for requesting e-commerce advertising information about the novel related to the target video, not only to avoid the user's subsequent When viewing the target video for the first time, the user equipment will send a first query request to the first server and the first server will send a second query based on the first query request to the second server requesting the e-commerce advertisement information of the novel related to the target video The request, while saving the memory resources of the user equipment, also saves the memory resources of the first server, and also saves the memory resources of the first server each time querying and forwarding the second response information used to indicate that the target video does not have the associated novel At the same time, it also saves the second server querying whether the user has novel historical purchase information and returning to the first server based on the fact that the novel historical purchase information is not queried to indicate that the target video-related novel does not exist. The memory resource of the second response message.
根据本申请的另一方面，还提供了一种计算机可读介质，其上存储有计算机可读指令，所述计算机可读指令可被处理器执行时，使所述处理器实现如上述电商广告信息的推送方法。According to another aspect of the present application, there is also provided a computer-readable medium on which computer-readable instructions are stored, and when the computer-readable instructions can be executed by a processor, the processor can implement the e-commerce as described above. The method of pushing advertisement information.
根据本申请的另一方面，还提供了一种用户设备，其中，该用户设备包括：According to another aspect of the present application, a user equipment is also provided, wherein the user equipment includes:
一个或多个处理器；one or more processors;
计算机可读介质，用于存储一个或多个计算机可读指令，a computer-readable medium for storing one or more computer-readable instructions,
当所述一个或多个计算机可读指令被所述一个或多个处理器执行，使得所述一个或多个处理器实现如上述用户设备的电商广告信息的推送方法。When the one or more computer-readable instructions are executed by the one or more processors, the one or more processors implement the method for pushing the e-commerce advertisement information of the user equipment as described above.
在此，所述用于电商广告信息的推送的用户设备中的各实施例的详细内容，具体可参见上述的用户设备的电商广告信息的推送方法实施例的对应部分，在此，不再赘述。Here, for the details of each embodiment in the user equipment for pushing e-commerce advertisement information, please refer to the corresponding part of the above-mentioned embodiments of the method for pushing e-commerce advertisement information of user equipment. Repeat.
根据本申请的另一方面，还提供了一种第一服务器，其中，该第一服务器包括：According to another aspect of the present application, a first server is also provided, wherein the first server includes:
一个或多个处理器；one or more processors;
计算机可读介质，用于存储一个或多个计算机可读指令，a computer-readable medium for storing one or more computer-readable instructions,
当所述一个或多个计算机可读指令被所述一个或多个处理器执行，使得所述一个或多个处理器实现如上述的第一服务器的电商广告信息的推送方法。When the one or more computer-readable instructions are executed by the one or more processors, the one or more processors implement the method for pushing the e-commerce advertisement information of the first server as described above.
在此，所述用于电商广告信息的推送的第一服务器中的各实施例的详细内容，具体可参见上述的第一服务器的电商广告信息的推送方法实施例的对应部分，在此，不再赘述。Here, for details of the embodiments in the first server for pushing e-commerce advertisement information, for details, please refer to the corresponding part of the above-mentioned embodiment of the method for pushing e-commerce advertisement information of the first server, here ,No longer.
根据本申请的另一方面，还提供了一种第二服务器，其中，该第二服务器包括：According to another aspect of the present application, a second server is also provided, wherein the second server includes:
一个或多个处理器；one or more processors;
计算机可读介质，用于存储一个或多个计算机可读指令，a computer-readable medium for storing one or more computer-readable instructions,
当所述一个或多个计算机可读指令被所述一个或多个处理器执行，使得所述一个或多个处理器实现如上述的第二服务器的电商广告信息的推送方法。When the one or more computer-readable instructions are executed by the one or more processors, the one or more processors implement the method for pushing the e-commerce advertisement information of the second server as described above.
在此，所述用于电商广告信息的推送的第二服务器中的各实施例的详细内容，具体可参见上述的第二服务器的电商广告信息的推送方法实施例的对应部分，在此，不再赘述。Here, for details of each embodiment in the second server for pushing e-commerce advertisement information, please refer to the corresponding part of the above-mentioned embodiment of the method for pushing e-commerce advertisement information by the second server, which is here ,No longer.
综上所述，本申请通过用户设备获取目标视频的标识信息，并向第一服务器发送所述目标视频关联小说的第一查询请求，所述第一查询请求包括所述目标视频的标识信息，以使所述第一服务器在查询到所述标识信息对应的目标视频存在关联小说后向第二服务器发送所述目标视频关联小说的第二查询请求，所述第二查询请求包括所述目标视频关联小说的小说标识信息和用户设备对应的当前用户的用户标识信息；所述第二服务器接收到该第二查询请求后，查询所述用户标识信息对应的用户是否存在小说历史购买信息，若是，该第二服务器基于所述用户标识信息对应用户存在的小说历史购买信息生成所述小说标识信息对应的小说的电商广告信息并发送给所述第一服务器，以使所述第一服务器将所述目标视频关联小说的电商广告信息推送给所述用户设备；所述用户设备接收所述第一服务器推送的所述目标视频关联小说的电商广告信息，实现了用户设备在向观看视频的用户呈现目标视频的同时，该用户设备还向该用户推送该目标视频关联小说的电商广告信息，方便了用户在观看目标视频时，能够根据该电商广告信息及时获悉该目标视频关联小说的电商购物的广告信息，不仅增加了用户在观看视频过程中的趣味性，还满足了用户从观看视频的过程中延伸出来的购物欲望，进一步提高了用户观看视频的积极性和体验度。To sum up, the present application obtains the identification information of the target video through the user equipment, and sends the first query request of the novel related to the target video to the first server, where the first query request includes the identification information of the target video, so that the first server sends a second query request for the target video related novel to the second server after finding that the target video corresponding to the identification information has a related novel, and the second query request includes the target video The novel identification information of the associated novel and the user identification information of the current user corresponding to the user equipment; after receiving the second query request, the second server queries whether the user corresponding to the user identification information has novel historical purchase information, and if so, The second server generates e-commerce advertisement information of the novel corresponding to the novel identification information based on the historical purchase information of the novel corresponding to the user existing by the user identification information, and sends it to the first server, so that the first server can store all the information about the novel. The e-commerce advertisement information of the novel related to the target video is pushed to the user equipment; the user equipment receives the e-commerce advertisement information of the novel related to the target video pushed by the first server, so that the user equipment can watch the video. When the user presents the target video, the user device also pushes the e-commerce advertisement information of the novel related to the target video to the user, so that the user can timely learn the information of the novel related to the target video according to the e-commerce advertisement information when watching the target video. The advertising information of e-commerce shopping not only increases the interest of users in the process of watching videos, but also satisfies the shopping desires of users extended from the process of watching videos, and further improves the enthusiasm and experience of users watching videos.
需要注意的是，本申请可在软件和/或软件与硬件的组合体中被实施，例如，可采用专用集成电路(ASIC)、通用目的计算机或任何其他类似硬件设备来实现。在一个实施例中，本申请的软件程序可以通过处理器执行以实现上文所述步骤或功能。同样地，本申请的软件程序(包括相关的数据结构)可以被存储到计算机可读记录介质中，例如，RAM存储器，磁或光驱动器或软磁盘及类似设备。另外，本申请的一些步骤或功能可采用硬件来实现，例如，作为与处理器配合从而执行各个步骤或功能的电路。It should be noted that the present application may be implemented in software and/or a combination of software and hardware, eg, an application specific integrated circuit (ASIC), a general purpose computer, or any other similar hardware device. In one embodiment, the software program of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs of the present application (including associated data structures) may be stored on a computer-readable recording medium, such as RAM memory, magnetic or optical drives or floppy disks, and the like. In addition, some steps or functions of the present application may be implemented in hardware, for example, as a circuit that cooperates with a processor to perform various steps or functions.
另外，本申请的一部分可被应用为计算机程序产品，例如计算机程序指令，当其被计算机执行时，通过该计算机的操作，可以调用或提供根据本申请的方法和/或技术方案。而调用本申请的方法的程序指令，可能被存储在固定的或可移动的记录介质中，和/或通过广播或其他信号承载媒体中的数据流而被传输，和/或被存储在根据所述程序指令运行的计算机设备的工作存储器中。在此，根据本申请的一个实施例包括一个装置，该装置包括用于存储计算机程序指令的存储器和用于执行程序指令的处理器，其中，当该计算机程序指令被该处理器执行时，触发该装置运行基于前述根据本申请的多个实施例的方法和/或技术方案。In addition, a part of the present application can be applied as a computer program product, such as computer program instructions, which when executed by a computer, through the operation of the computer, can invoke or provide methods and/or technical solutions according to the present application. The program instructions for invoking the methods of the present application may be stored in fixed or removable recording media, and/or transmitted via data streams in broadcast or other signal-bearing media, and/or stored in accordance with the in the working memory of the computer device on which the program instructions are executed. Here, an embodiment according to the present application includes an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein, when the computer program instructions are executed by the processor, a trigger is The apparatus operates based on the aforementioned methods and/or technical solutions according to various embodiments of the present application.
对于本领域技术人员而言，显然本申请不限于上述示范性实施例的细节，而且在不背离本申请的精神或基本特征的情况下，能够以其他的具体形式实现本申请。因此，无论从哪一点来看，均应将实施例看作是示范性的，而且是非限制性的，本申请的范围由所附权利要求而不是上述说明限定，因此旨在将落在权利要求的等同要件的含义和范围内的所有变化涵括在本申请内。不应将权利要求中的任何附图标记视为限制所涉及的权利要求。此外，显然“包括”一词不排除其他单元或步骤，单数不排除复数。装置权利要求中陈述的多个单元或装置也可以由一个单元或装置通过软件或者硬件来实现。第一，第二等词语用来表示名称，而并不表示任何特定的顺序。It will be apparent to those skilled in the art that the present application is not limited to the details of the above-described exemplary embodiments, but that the present application can be implemented in other specific forms without departing from the spirit or essential characteristics of the present application. Accordingly, the embodiments are to be regarded in all respects as illustrative and not restrictive, and the scope of the application is to be defined by the appended claims rather than the foregoing description, which is therefore intended to fall within the scope of the claims. All changes within the meaning and scope of the equivalents of , are included in this application. Any reference signs in the claims shall not be construed as limiting the involved claim. Furthermore, it is clear that the word "comprising" does not exclude other units or steps and the singular does not exclude the plural. Several units or means recited in the device claims can also be realized by one unit or means by means of software or hardware. The terms first, second, etc. are used to denote names and do not denote any particular order.
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| CN201910229177.1ACN109949100A (en) | 2019-03-25 | 2019-03-25 | A method and device for pushing advertisement information of e-commerce |
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| CN201910229177.1ACN109949100A (en) | 2019-03-25 | 2019-03-25 | A method and device for pushing advertisement information of e-commerce |
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| CN201910229177.1APendingCN109949100A (en) | 2019-03-25 | 2019-03-25 | A method and device for pushing advertisement information of e-commerce |
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| CB02 | Change of applicant information | Country or region after:China Address after:201306 2, building 979, Yun Han Road, mud town, Pudong New Area, Shanghai Applicant after:Shanghai Lianshang Network Technology Group Co.,Ltd. Address before:201306 2, building 979, Yun Han Road, mud town, Pudong New Area, Shanghai Applicant before:SHANGHAI LIANSHANG NETWORK TECHNOLOGY Co.,Ltd. Country or region before:China | |
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