Summary of the invention
In view of the above problems, it proposes the embodiment of the present application and overcomes the above problem or at least partly in order to provide one kindA kind of recommended method of the official documents and correspondence information to solve the above problems, a kind of recommendation apparatus of official documents and correspondence information, a kind of life of official documents and correspondence informationAt method and a kind of generating means of official documents and correspondence information.
To solve the above-mentioned problems, the embodiment of the present application discloses a kind of recommended method of official documents and correspondence information, comprising:
Obtain merchandise news and marketing scenario parameters；
Based on the merchandise news and marketing scenario parameters, at least one official documents and correspondence information is determined from official documents and correspondence information bank；
By at least one described official documents and correspondence information, it is sent to user, so that user is true based at least one described official documents and correspondence informationFixed required target official documents and correspondence information.
Preferably, the acquisition merchandise news and marketing scenario parameters the step of include:
Receive the merchandise news and marketing scenario parameters that user submits；
Or,
Obtain the merchandise news and marketing scenario parameters of system recommendation；
Or,
Obtain the merchandise news that user submits and the marketing scenario parameters that system is recommended for the merchandise news；
Or,
The merchandise news and user for obtaining system recommendation are directed to the marketing scenario parameters that the merchandise news is submitted.
Preferably, further includes:
Obtain the merchandise news and/or marketing scenario parameters of user's modification；
Based on the modified merchandise news and/or marketing scenario parameters, redefined from the official documents and correspondence information bankAt least one official documents and correspondence information.
The embodiment of the present application also discloses a kind of generation method of official documents and correspondence information, comprising:
User terminal obtains merchandise news and marketing scenario parameters；
The user terminal calls preset official documents and correspondence training pattern；
The merchandise news and marketing scenario parameters are inputted the official documents and correspondence training pattern by the user terminal, generate textCase information.
Preferably, the official documents and correspondence information includes:
Official documents and correspondence text information and rationale for the recommendation information.
Preferably, the step of user terminal acquisition marketing scenario parameters include:
The user terminal determines the label information of commodity；
The user terminal determines the marketing scenario parameters for being directed to the commodity according to the label information of commodity.
Preferably, the step of user terminal acquisition merchandise news includes:
The user terminal collects the consumption information of buyer；
The user terminal selecting and the matched commodity of the consumption information of buyer are as end article；
The user terminal obtains the merchandise news of the end article.
Preferably, further includes:
The user terminal collects the preference information of buyer；
The preference information is added to the merchandise news of commodity by the user terminal.
Preferably, the step of preference information of the user terminal collection buyer includes:
The user terminal collects the click behavioural information that buyer is directed to official documents and correspondence information and commodity；
The user terminal determines the preference information of buyer according to the click behavioural information.
The embodiment of the present application also discloses a kind of generation method of official documents and correspondence information, comprising:
Server receives the merchandise news that user terminal is sent and marketing scenario parameters；
The preset official documents and correspondence training pattern of the server calls；
The merchandise news and marketing scenario parameters are inputted the official documents and correspondence training pattern by the server, generate official documents and correspondenceInformation；
The official documents and correspondence information is sent to the user terminal by the server.
Preferably, the official documents and correspondence information includes: official documents and correspondence text information and rationale for the recommendation information.
The embodiment of the present application also discloses a kind of generation method of official documents and correspondence information, comprising:
User terminal receives the official documents and correspondence information for commodity that user submits and generates request；
The user terminal is generated according to the official documents and correspondence information and is requested, and obtains the merchandise news and marketing for being directed to the commodityScenario parameters；
The user terminal generates official documents and correspondence information using the merchandise news and marketing scenario parameters；Official documents and correspondence information
The user terminal shows the official documents and correspondence information.
Preferably, the step of user terminal uses the merchandise news and marketing scenario parameters, generates official documents and correspondence informationInclude:
The user terminal calls preset official documents and correspondence training pattern；
The merchandise news and marketing scenario parameters are inputted the official documents and correspondence training pattern by the user terminal, generate textCase information.
The embodiment of the present application also discloses a kind of recommendation apparatus of official documents and correspondence information, comprising:
Information parameter obtains module, for obtaining merchandise news and marketing scenario parameters；
First official documents and correspondence information determination module, for being based on the merchandise news and marketing scenario parameters, from official documents and correspondence informationAt least one official documents and correspondence information is determined in library；
Official documents and correspondence information sending module, for being sent to user at least one described official documents and correspondence information, so that user is based on instituteIt states at least one official documents and correspondence information and determines required target official documents and correspondence information.
Preferably, the information parameter acquisition module includes:
First information parameter acquisition submodule, for receiving the merchandise news and marketing scenario parameters of user's submission；
Or,
Second information parameter acquisition submodule, for obtaining the merchandise news and marketing scenario parameters of system recommendation；
Or,
Third information parameter acquisition submodule, the merchandise news and system for obtaining user's submission are for the quotientThe marketing scenario parameters of product information recommendation；
Or,
4th information parameter acquisition submodule, the merchandise news and user for obtaining system recommendation are for the quotientThe marketing scenario parameters that product information is submitted.
Preferably, further includes:
Modification information parameter acquisition module, for obtaining the merchandise news and/or marketing scenario parameters of user's modification；
Second official documents and correspondence information determination module, for being based on the modified merchandise news and/or marketing scenario parameters, fromAt least one official documents and correspondence information is redefined in the official documents and correspondence information bank.
The embodiment of the present application also discloses a kind of generating means of official documents and correspondence information, comprising:
Information parameter positioned at user terminal obtains module, for obtaining merchandise news and marketing scenario parameters；
Positioned at the model calling module of the user terminal, for calling preset official documents and correspondence training pattern；
Positioned at the official documents and correspondence generation module of the user terminal, for inputting the merchandise news and marketing scenario parametersThe official documents and correspondence training pattern generates official documents and correspondence information.
Preferably, the official documents and correspondence information includes:
Official documents and correspondence text information and rationale for the recommendation information.
Preferably, the information parameter acquisition module includes:
Label information determines submodule, for determining the label information of commodity；
Marketing scenario parameters determine submodule, for the label information according to commodity, determine the marketing for being directed to the commodityScenario parameters.
Preferably, the information parameter acquisition module includes:
Buyer consumer information collects submodule, for collecting the consumption information of buyer；
End article selects submodule, and the matched commodity of consumption information for user terminal selecting and buyer are as targetCommodity；
Merchandise news acquisition submodule, for obtaining the merchandise news of the end article.
Preferably, further includes:
Positioned at the preference information collection module of the user terminal, for collecting the preference information of buyer；
Positioned at the preference information adding module of the user terminal, for the preference information to be added to the commodity of commodityInformation.
Preferably, the preference information collection module includes:
It clicks behavioural information and collects submodule, the click behavioural information for being directed to official documents and correspondence information and commodity for collecting buyer；
Preference information determines submodule, for determining the preference information of buyer according to the click behavioural information.
The embodiment of the present application also discloses a kind of generating means of official documents and correspondence information, comprising:
Positioned at the information parameter receiving module of server, for receiving the merchandise news and marketing scene of user terminal transmissionParameter；
Positioned at the model calling module of the server, for calling preset official documents and correspondence training pattern；
Positioned at the official documents and correspondence generation module of the server, for inputting institute for the merchandise news and marketing scenario parametersOfficial documents and correspondence training pattern is stated, official documents and correspondence information is generated；
Positioned at the official documents and correspondence information sending module of the server, for the official documents and correspondence information to be sent to the user terminal.
Preferably, the official documents and correspondence information includes: official documents and correspondence text information and rationale for the recommendation information.
The embodiment of the present application also discloses a kind of generating means of official documents and correspondence information, comprising:
Positioned at the request receiving module of user terminal, the official documents and correspondence information generation for commodity for receiving user's submission is askedIt asks；
Information parameter positioned at the user terminal obtains module, requests for generating according to the official documents and correspondence information, obtainsMerchandise news and marketing scenario parameters for the commodity；
Positioned at the official documents and correspondence information generating module of the user terminal, for using the merchandise news and marketing scene ginsengNumber generates official documents and correspondence information；
Official documents and correspondence information is located at the display module of the user terminal, for showing the official documents and correspondence information.
Preferably, the official documents and correspondence information generating module includes:
Model calls submodule, for calling preset official documents and correspondence training pattern；
Official documents and correspondence information generates submodule, for inputting the official documents and correspondence training for the merchandise news and marketing scenario parametersModel generates official documents and correspondence information.
The embodiment of the present application also discloses a kind of device, comprising:
One or more processors；With
One or more machine readable medias of instruction are stored thereon with, are executed when by one or more of processorsWhen, so that described device executes one or more method as described above.
The embodiment of the present application also discloses one or more machine readable medias, is stored thereon with instruction, when by one orWhen multiple processors execute, so that device executes one or more method as described above.
The embodiment of the present application includes the following advantages:
In the embodiment of the present application, it is only necessary to the official documents and correspondence training pattern input merchandise news of commodity and corresponding with commodityMarketing scenario parameters, can be obtained marketing official documents and correspondence, reduce the operation that businessman writes official documents and correspondence.And official documents and correspondence training pattern is to be based onA large amount of official documents and correspondence samples carry out machine learning training and obtain, therefore more professional marketing official documents and correspondence can be generated.
Specific embodiment
In order to make the above objects, features, and advantages of the present application more apparent, with reference to the accompanying drawing and it is specific realApplying mode, the present application will be further described in detail.
Referring to Fig.1, a kind of step flow chart of the generation method embodiment 1 of official documents and correspondence information of the application is shown, specificallyIt may include steps of:
Step 101, user terminal obtains merchandise news and marketing scenario parameters；
In the embodiment of the present application, user terminal may include: the mobile phone for being mounted with private domain operation platform, tablet computer,The equipment such as personal digital assistant, computer.
For the businessman in private domain operation platform operation retail shop, businessman can need to generate battalion in user terminal selectingThe commodity and marketing scenario parameters of official documents and correspondence are sold, the commodity that user terminal can be selected according to user obtain corresponding commodity information.QuotientProduct information can store in the database of user terminal, also can store in the database of server.Each needs to give birth toAt the commodity of marketing official documents and correspondence, a corresponding marketing scenario parameters are required.
Merchandise news may include: describe item property keyword (for example, brand, model, specification, weight, color,Material, purposes, style etc.), the keyword (for example, student, male, trend) of the targeted buyer of description commodity.
Marketing scenario parameters are the parameters for defining to come scene of marketing, such as: New Arrivals, preferential promotion, good goodsRecommendation, activity advance notice etc..
Step 102, user terminal calls preset official documents and correspondence training pattern；
In the embodiment of the present application, official documents and correspondence training mode is to pass through natural language based on a large amount of official documents and correspondence samples collected in advanceMachine learning training generates.A kind of model is trained from official documents and correspondence sample by machine learning, model can be believed according to commodityBreath and marketing scenario parameters, generate and recommend official documents and correspondence.Official documents and correspondence sample collected can be by full-time official documents and correspondence writer, for variousThe official documents and correspondence that commodity are write.
In the embodiment of the present application, official documents and correspondence training module can be set in user terminal.
Step 103, the merchandise news and marketing scenario parameters are inputted the official documents and correspondence training pattern by user terminal, rawAt official documents and correspondence information.
In the embodiment of the present application, official documents and correspondence training pattern can be (Neural Machine Translation, neuro-machineDevice translation) model.After by merchandise news and marketing scenario parameters input NMT model, NMT model accesses corpusIt practises, then exports official documents and correspondence information.It include the official documents and correspondence sample largely write by Taobao intelligent in corpus.
Parallel corpora in corpus is by being constructed for official documents and correspondence sampling keyword.It usually extracts crucialThe method of word is to document TF-IDF (term frequency-inverse document frequency, the reverse text of word frequency-Part frequency) it is calculated.
But when official documents and correspondence sample sentence comparison in short-term, directly carry out TF-IDF confidence level it is not high.Therefore, the application is realIt applies in example, official documents and correspondence is calculated at cate.For an official documents and correspondence sample of some commodity.We are by this bar official documents and correspondence sampleThe class of commodity belonging to this document of all official documents and correspondence samples as a cate rank now.It is possible thereby to calculate at cate gradesUnder other collection of document, after current official documents and correspondence sample participle, each word TF1 and IDF1.But due to being biased into this way in cateRank, it can be then introduced back into the TF2 and IDF2 of official documents and correspondence sample rank, i.e., official documents and correspondence sample is regarded as a document.ThenThe TF-IDF calculating of deformation becomes TF1*IDF1*TF2*IDF2.Can be by each word in an official documents and correspondence sample, TF-IDFWord in the top is as parallel corpora.
Official documents and correspondence training pattern can merchandise news according to commodity and marketing scenario parameters corresponding with commodity, generate official documents and correspondenceInformation.
In the embodiment of the present application, it is only necessary to the official documents and correspondence training pattern input merchandise news of commodity and corresponding with commodityMarketing scenario parameters, can be obtained marketing official documents and correspondence, reduce the operation that businessman writes official documents and correspondence.And official documents and correspondence training pattern is to be based onA large amount of official documents and correspondence samples carry out machine learning training and obtain, therefore more professional marketing official documents and correspondence can be generated.
Referring to Fig. 2, a kind of step flow chart of the generation method embodiment 2 of official documents and correspondence information of the application is shown, specificallyIt may include steps of:
Step 201, user terminal determines the label information of commodity；
In the user terminal for being mounted with private domain operation platform, user terminal can determine each commodity in the retail shop of businessmanLabel information.Such as: label information may include: the commodity that sales volume need to be promoted, the optimal commodity of sales volume, similar commodity group,To seasonal special goods etc..
Label information, which can be, voluntarily configures commodity by user, is also possible to configure commodity by user terminal.
Step 202, user terminal obtains the merchandise news of the commodity；
In the embodiment of the present application, the merchandise news of the commodity of the available user's selection of user terminal, can also be voluntarilyObtain the merchandise news with the commodity of certain label information.
Step 203, user terminal determines the marketing scenario parameters for being directed to the commodity according to the label information of commodity.
In the embodiment of the present application, user terminal can be commodity distribution marketing scene ginseng according to the label information of commodityNumber simplifies the operation that user selects marketing scenario parameters.For example, be the commodity of " the upper new commodity of businessman " to label information,Distribution marketing scenario parameters " New Arrivals ".It is the commodity of " commodity that user's sales volume need to be promoted ", distribution marketing to label informationScenario parameters " preferential promotion ".It is the commodity of " the optimal commodity of sales volume " to label information, " good goods pushes away distribution marketing scenario parametersIt recommends ".
Step 204, user terminal calls preset official documents and correspondence training pattern；
In the embodiment of the present application, official documents and correspondence training module can be set in user terminal.
Step 205, the merchandise news and marketing scenario parameters are inputted the official documents and correspondence training pattern by user terminal, rawAt official documents and correspondence information.
Official documents and correspondence training pattern can merchandise news according to commodity and marketing scenario parameters corresponding with commodity, generate official documents and correspondenceInformation.
In the embodiment of the present application, the official documents and correspondence information may include: official documents and correspondence text information and rationale for the recommendation information.Official documents and correspondenceText information is the official documents and correspondence text for commodity, and rationale for the recommendation is the rationale for the recommendation for this article case text information.
In order to the official documents and correspondence that personalization generates, the embodiment of the present application generates different recommendations for the different attribute of commodityReason.
In the embodiment of the present application, the official documents and correspondence of generation can be controlled by inputting the attribute keywords of commodity.Text training pattern is the NMT model using attention mechanism, crucial in the attribute that commodity are added in model attention machined partWord.Therefore, attribute keywords can be concerned about when generating official documents and correspondence text.
For example, for the official documents and correspondence text information with buyer's universality, corresponding rationale for the recommendation information can be with are as follows: " publicTaste ", for the official documents and correspondence text information with specific buyer group, corresponding rationale for the recommendation information can be for " young treasured mother is mostLove ".
In the embodiment of the present application, it is only necessary to the official documents and correspondence training pattern input merchandise news of commodity and corresponding with commodityMarketing scenario parameters, can be obtained marketing official documents and correspondence, reduce the operation that businessman writes official documents and correspondence.And official documents and correspondence training pattern is to be based onA large amount of official documents and correspondence samples carry out machine learning training and obtain, therefore more professional marketing official documents and correspondence can be generated.
In this application in embodiment, merchandise news may include buyer's preference information.For example, the style of buyer is liked wrappingIt includes: literature and art, pseudo-classic, sweet, essence etc..
User terminal can collect the preference information of buyer；Then preference information is added to the merchandise news of commodity.ToolBody, user terminal can collect the click behavioural information that buyer is directed to official documents and correspondence information and commodity；Believed according to the click behaviorBreath, determines the preference information of buyer.
Clicking behavioural information may include: the information such as number, the frequency for clicking commodity and official documents and correspondence information.
Due to including buyer's preference information in merchandise news, the official documents and correspondence information generated can be more in line with the happiness of buyerIt is good.
Referring to Fig. 3, a kind of step flow chart of the generation method embodiment 3 of official documents and correspondence information of the application is shown, specificallyIt may include steps of:
Step 301, user terminal collects the consumption information of buyer；
In the user terminal for being mounted with private domain operation platform, user terminal can collect buyer in private domain operation platformThe consumption information of buyer, such as consumer record.
Step 302, user terminal selecting and the matched commodity of the consumption information of buyer are as end article；
User terminal can analyze the consumption information of buyer, so that selector buys house jointly in the retail shop of businessmanCommodity are as end article.
Step 303, user terminal obtains the merchandise news and marketing scenario parameters of the end article；
User terminal can inform the corresponding marketing scenario parameters of businessman's selection after determining end article.It can also be certainlyPerformance-based objective commodity distribution marketing scenario parameters.
Step 304, user terminal calls preset official documents and correspondence training pattern；
In the embodiment of the present application, official documents and correspondence training module can be set in user terminal.
Step 305, the merchandise news and marketing scenario parameters are inputted the official documents and correspondence training pattern by user terminal, rawAt official documents and correspondence information.
Official documents and correspondence training pattern can merchandise news according to commodity and marketing scenario parameters corresponding with commodity, generate official documents and correspondenceInformation.
In the embodiment of the present application, the official documents and correspondence information may include: official documents and correspondence text information and rationale for the recommendation information.Official documents and correspondenceText information is the official documents and correspondence text for commodity, and rationale for the recommendation is the rationale for the recommendation for this article case text information.
In the embodiment of the present application, it is only necessary to the official documents and correspondence training pattern input merchandise news of commodity and corresponding with commodityMarketing scenario parameters, can be obtained marketing official documents and correspondence, reduce the operation that businessman writes official documents and correspondence.And official documents and correspondence training pattern is to be based onA large amount of official documents and correspondence samples carry out machine learning training and obtain, therefore more professional marketing official documents and correspondence can be generated.
In this application in embodiment, merchandise news may include the preference information of buyer.For example, the style of buyer is likedIt include: literature and art, pseudo-classic, sweet, essence etc..
User terminal can collect the preference information of buyer；Then preference information is added to the merchandise news of commodity.
Specifically, user terminal can collect the click behavioural information that buyer is directed to official documents and correspondence information and commodity；According to describedBehavioural information is clicked, determines the preference information of buyer.
Referring to Fig. 4, a kind of step flow chart of the generation method embodiment 4 of official documents and correspondence information of the application is shown, specificallyIt may include steps of:
Step 401, server receives the merchandise news and marketing scenario parameters that user terminal is sent；
In the embodiment of the present application, user terminal may include: the mobile phone for being mounted with private domain operation platform, tablet computer,The equipment such as personal digital assistant, computer.
User terminal and server communication, server are provided with the interface for generating marketing official documents and correspondence for user terminal calling.
When the businessman of private domain operation platform operation retail shop needs to generate marketing official documents and correspondence, businessman can select in user terminalSelect need generate marketing official documents and correspondence commodity and marketing scenario parameters, then by user terminal by the merchandise news of commodity and marketing fieldScape parameter is sent to server.
Specifically, user terminal can generate official documents and correspondence request message using the merchandise news and marketing scenario parameters of commodity,Then official documents and correspondence request message is sent to server.
In the embodiment of the present application, user terminal can also voluntarily select to need to generate the commodity of marketing program.Specifically,User terminal can collect the consumption information of buyer, select with the matched commodity of the consumption information of buyer as end article, soThe merchandise news of end article is obtained afterwards.
In the embodiment of the present application, commodity can be by user or user terminal label allocation information.User terminal can be setAccording to the label information of commodity, the marketing scenario parameters for being directed to the commodity are determined.
In this application in embodiment, merchandise news may include the preference information of buyer.For example, the style of buyer is likedIt include: literature and art, pseudo-classic, sweet, essence etc..
User terminal can collect the preference information of buyer；Then preference information is added to the merchandise news of commodity.
Specifically, user terminal can collect the click behavioural information that buyer is directed to official documents and correspondence information and commodity；According to describedBehavioural information is clicked, determines the preference information of buyer.
Step 402, the preset official documents and correspondence training pattern of server calls；
In the embodiment of the present application, official documents and correspondence training module can be set in server.
Step 403, the merchandise news and marketing scenario parameters are inputted the official documents and correspondence training pattern by server, are generatedOfficial documents and correspondence information；
Official documents and correspondence training pattern can merchandise news according to commodity and marketing scenario parameters corresponding with commodity, generate official documents and correspondenceInformation.
Step 404, the official documents and correspondence information is sent to the user terminal by server.
In the embodiment of the present application, the official documents and correspondence information may include: official documents and correspondence text information and rationale for the recommendation information.Official documents and correspondenceText information is the official documents and correspondence text for commodity, and rationale for the recommendation is the rationale for the recommendation for this article case text information.
In the embodiment of the present application, it is only necessary to the official documents and correspondence training pattern input merchandise news of commodity and corresponding with commodityMarketing scenario parameters, can be obtained marketing official documents and correspondence, reduce the operation that businessman writes official documents and correspondence.And official documents and correspondence training pattern is to be based onA large amount of official documents and correspondence samples carry out machine learning training and obtain, therefore more professional marketing official documents and correspondence can be generated.
Referring to Fig. 5, a kind of step flow chart of the generation method embodiment 5 of official documents and correspondence information of the application is shown, specificallyIt may include steps of:
Step 501, the official documents and correspondence information for commodity that user terminal receives that user submits generates request；
Step 502, the user terminal is generated according to the official documents and correspondence information and is requested, and the commodity obtained for the commodity are believedBreath and marketing scenario parameters；
Step 503, the user terminal generates official documents and correspondence information using the merchandise news and marketing scenario parameters；
In the embodiment of the present application, the step 503 may include:
The user terminal calls preset official documents and correspondence training pattern；The user terminal by the merchandise news and marketing fieldScape parameter inputs the official documents and correspondence training pattern, generates official documents and correspondence information.
Official documents and correspondence information Step 504, the user terminal show the official documents and correspondence information.
In the embodiment of the present application, the official documents and correspondence information may include: at least one official documents and correspondence text information and be directed to eachThe rationale for the recommendation information of official documents and correspondence text information.Official documents and correspondence text information is the official documents and correspondence text for commodity, and rationale for the recommendation information is needleTo the rationale for the recommendation of this article case text information.
In the embodiment of the present application, it is only necessary to the official documents and correspondence training pattern input merchandise news of commodity and corresponding with commodityMarketing scenario parameters, can be obtained marketing official documents and correspondence, reduce the operation that businessman writes official documents and correspondence.And official documents and correspondence training pattern is to be based onA large amount of official documents and correspondence samples carry out machine learning training and obtain, therefore more professional marketing official documents and correspondence can be generated.
Referring to Fig. 6, a kind of step flow chart of the recommended method embodiment of official documents and correspondence information of the application is shown, specifically may be usedTo include the following steps:
Step 601, merchandise news and marketing scenario parameters are obtained；
Step 602, based on the merchandise news and marketing scenario parameters, at least one text is determined from official documents and correspondence information bankCase information；
Step 603, by least one described official documents and correspondence information, it is sent to user, so that user is based at least one described textCase information determines required target official documents and correspondence information.
In the embodiment of the present application, the step 601 may include:
Receive the merchandise news and marketing scenario parameters that user submits；
Or, obtaining the merchandise news and marketing scenario parameters of system recommendation；
Or, obtaining the merchandise news that user submits and the marketing scenario parameters that system is recommended for the merchandise news；
Or, the merchandise news of acquisition system recommendation and user are directed to the marketing scenario parameters that the merchandise news is submitted.
In the embodiment of the present application, the method can also include:
Obtain the merchandise news and/or marketing scenario parameters of user's modification；
Based on the modified merchandise news and/or marketing scenario parameters, redefined from the official documents and correspondence information bankAt least one official documents and correspondence information, so that user redefines official documents and correspondence information, until user selectes required official documents and correspondence information.
In order to make those skilled in the art can better understand that the embodiment of the present invention, below by an example to this hairBright embodiment is illustrated:
The schematic diagram that a kind of pair of commodity in the embodiment of the present application generate the operation interface of official documents and correspondence is shown referring to Fig. 7.PacifyingIn the equipment for having filled private domain operation platform, businessman can enter the operation interface of selection commodity as shown in Figure 7.
The schematic diagram that a kind of pair of commodity in the embodiment of the present application generate the operation interface of official documents and correspondence is shown referring to Fig. 8.Work as quotientAfter choosing commodity in family's operation interface shown in Fig. 7, operation interface shows official documents and correspondence as shown in Figure 8 and recommends button.
The schematic diagram that a kind of pair of commodity in the embodiment of the present application generate the operation interface of official documents and correspondence is shown referring to Fig. 9.When withAfter official documents and correspondence recommendation button is clicked at family, user terminal shows official documents and correspondence as shown in Figure 9 and recommends interface.
Recommend to show the Recommendations for thering is businessman to select in interface in official documents and correspondence, each marketing scenario parameters (New Arrivals,Good goods recommendation, promotional offer, activity advance notice), and the multiple official documents and correspondence texts marketed under scene at certain, and for official documents and correspondence textThis rationale for the recommendation.
Such as, when scenario parameters of marketing are promotional offer, show there are three official documents and correspondence text.Official documents and correspondence text 1: " # promotion is excellentFavour # sympathizes from a cotta t of Original Architectural Design teacher's brand, designs using classical crew neck, while simplicity generosity again notLose graceful generous makings.Welcome places an order, and returns the agency more than Dan Yue, and profit margin is bigger！", rationale for the recommendation is " click volumeIt is high ".
Official documents and correspondence text 2: " # promotional offer # sympathizes from a cotta t of Original Architectural Design teacher's brand, using classical circleGraceful generous makings is not lost in neck design while simplicity generosity again.On last bus is fast！Special price is brought down stocks, and preferential you take? ", rationale for the recommendation is " student race favorite ".
Official documents and correspondence text 3: " # promotional offer # sympathizes from a cotta t of Original Architectural Design teacher's brand, using classical circleGraceful generous makings is not lost in neck design while simplicity generosity again, the horizontal stripe pattern of individual character in collocation, allow it is moulded moreIt is abundant.Boss's interest concessions are feedback old user, welcome new user, and head store especially prepares a big wave commodity and carries out promotional offer " it pushes awayRecommending reason is " writing style is bold and unconstrained ".
Businessman can select one of which to issue from these three official documents and correspondences.
It should be noted that for simple description, therefore, it is stated as a series of action groups for embodiment of the methodIt closes, but those skilled in the art should understand that, the embodiment of the present application is not limited by the described action sequence, because according toAccording to the embodiment of the present application, some steps may be performed in other sequences or simultaneously.Secondly, those skilled in the art also shouldKnow, the embodiments described in the specification are all preferred embodiments, and related movement not necessarily the application is implementedNecessary to example.
Referring to Fig.1 0, a kind of structural block diagram of the generating means embodiment 1 of official documents and correspondence information of the application is shown, specifically may be usedTo include following module:
Information parameter positioned at user terminal obtains module 1001, for obtaining merchandise news and marketing scenario parameters；
Positioned at the model calling module 1002 of the user terminal, for calling preset official documents and correspondence training pattern；
Positioned at the official documents and correspondence generation module 1003 of the user terminal, it is used for the merchandise news and marketing scenario parameters,The official documents and correspondence training pattern is inputted, official documents and correspondence information is generated.
In the embodiment of the present application, the official documents and correspondence information may include: official documents and correspondence text information and rationale for the recommendation information.
In a kind of example of the embodiment of the present application, the information parameter obtains module 1001 and may include:
Label information determines submodule, for determining the label information of commodity；
Marketing scenario parameters determine submodule, for the label information according to commodity, determine the marketing for being directed to the commodityScenario parameters.
In another example of the embodiment of the present application, the information parameter obtains module 1001 and may include:
Buyer consumer information collects submodule, for collecting the consumption information of buyer；
End article selects submodule, and the matched commodity of consumption information for user terminal selecting and buyer are as targetCommodity；
Merchandise news acquisition submodule, for obtaining the merchandise news of the end article.
In the embodiment of the present application, the device can also include:
Positioned at the preference information collection module of the user terminal, for collecting the preference information of buyer；
Positioned at the preference information adding module of the user terminal, for the preference information to be added to the commodity of commodityInformation.
In the embodiment of the present application, the preference information collection module may include:
It clicks behavioural information and collects submodule, the click behavioural information for being directed to official documents and correspondence information and commodity for collecting buyer；
Preference information determines submodule, for determining the preference information of buyer according to the click behavioural information.
Referring to Fig.1 1, a kind of structural block diagram of the generating means embodiment 2 of official documents and correspondence information of the application is shown, specifically may be usedTo include following module:
Positioned at the information parameter receiving module 1101 of server, for receiving the merchandise news and marketing of user terminal transmissionScenario parameters；
Positioned at the model calling module 1102 of the server, for calling preset official documents and correspondence training pattern；
It is defeated for by the merchandise news and marketing scenario parameters positioned at the official documents and correspondence generation module 1103 of the serverEnter the official documents and correspondence training pattern, generates official documents and correspondence information；
Positioned at the official documents and correspondence information sending module 1104 of the server, for the official documents and correspondence information to be sent to user's endEnd.
In the embodiment of the present application, the official documents and correspondence information may include: official documents and correspondence text information and rationale for the recommendation information.
Referring to Fig.1 2, a kind of structural block diagram of the generating means embodiment 3 of official documents and correspondence information of the application is shown, specifically may be usedTo include following module:
Positioned at the request receiving module 1201 of user terminal, the official documents and correspondence information for commodity for receiving user's submission is rawAt request；
Information parameter positioned at the user terminal obtains module 1202, requests for generating according to the official documents and correspondence information,Obtain the merchandise news and marketing scenario parameters for the commodity；
Positioned at the official documents and correspondence information generating module 1203 of the user terminal, for using the merchandise news and marketing sceneParameter generates official documents and correspondence information；
Official documents and correspondence information is located at the display module 1204 of the user terminal, for showing the official documents and correspondence information.
In the embodiment of the present application, the official documents and correspondence information generating module 1203 may include:
Model calls submodule, for calling preset official documents and correspondence training pattern；
Official documents and correspondence information generates submodule, for inputting the official documents and correspondence training for the merchandise news and marketing scenario parametersModel generates official documents and correspondence information.
In the embodiment of the present application, the official documents and correspondence information includes: at least one official documents and correspondence text information, and the device may be used alsoTo include:
Positioned at the selection request receiving module of the user terminal, for receiving user for the official documents and correspondence of official documents and correspondence text informationSelection request；
Target is determined for selecting to request according to the official documents and correspondence positioned at the target official documents and correspondence determining module of the user terminalOfficial documents and correspondence text information；
Positioned at the official documents and correspondence release module of the user terminal, for issuing the target official documents and correspondence text information.
Referring to Fig.1 3, a kind of structural block diagram of the recommendation apparatus embodiment of official documents and correspondence information of the application is shown, specifically may be usedTo include following module:
Information parameter obtains module 1301, for obtaining merchandise news and marketing scenario parameters；
First official documents and correspondence information determination module 1302, for being based on the merchandise news and marketing scenario parameters, from official documents and correspondenceAt least one official documents and correspondence information is determined in information bank；
Official documents and correspondence information sending module 1303, for user being sent to, so as to user's base at least one described official documents and correspondence informationRequired target official documents and correspondence information is determined at least one described official documents and correspondence information.
In the embodiment of the present application, the information parameter acquisition module 1301 may include:
First information parameter acquisition submodule, for receiving the merchandise news and marketing scenario parameters of user's submission；
Or,
Second information parameter acquisition submodule, for obtaining the merchandise news and marketing scenario parameters of system recommendation；
Or,
Third information parameter acquisition submodule, the merchandise news and system for obtaining user's submission are for the quotientThe marketing scenario parameters of product information recommendation；
Or,
4th information parameter acquisition submodule, the merchandise news and user for obtaining system recommendation are for the quotientThe marketing scenario parameters that product information is submitted.
In the embodiment of the present application, described device can also include:
Modification information parameter acquisition module, for obtaining the merchandise news and/or marketing scenario parameters of user's modification；
Second official documents and correspondence information determination module, for being based on the modified merchandise news and/or marketing scenario parameters, fromAt least one official documents and correspondence information is redefined in the official documents and correspondence information bank.
For device embodiment, since it is basically similar to the method embodiment, related so being described relatively simplePlace illustrates referring to the part of embodiment of the method.
The embodiment of the present application also provides a kind of devices, comprising:
One or more processors；With
One or more machine readable medias of instruction are stored thereon with, are executed when by one or more of processorsWhen, so that described device executes method described in the embodiment of the present application.
The embodiment of the present application also provides one or more machine readable medias, are stored thereon with instruction, when by one orWhen multiple processors execute, so that device executes method described in the embodiment of the present application.
All the embodiments in this specification are described in a progressive manner, the highlights of each of the examples are withThe difference of other embodiments, the same or similar parts between the embodiments can be referred to each other.
It should be understood by those skilled in the art that, the embodiments of the present application may be provided as method, apparatus or calculatingMachine program product.Therefore, the embodiment of the present application can be used complete hardware embodiment, complete software embodiment or combine software andThe form of the embodiment of hardware aspect.Moreover, the embodiment of the present application can be used one or more wherein include computer canWith in the computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) of program codeThe form of the computer program product of implementation.
The embodiment of the present application is referring to according to the method for the embodiment of the present application, terminal device (system) and computer programThe flowchart and/or the block diagram of product describes.It should be understood that flowchart and/or the block diagram can be realized by computer program instructionsIn each flow and/or block and flowchart and/or the block diagram in process and/or box combination.It can provide theseComputer program instructions are set to general purpose computer, special purpose computer, Embedded Processor or other programmable data processing terminalsStandby processor is to generate a machine, so that being held by the processor of computer or other programmable data processing terminal devicesCapable instruction generates for realizing in one or more flows of the flowchart and/or one or more blocks of the block diagramThe device of specified function.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing terminal devicesIn computer-readable memory operate in a specific manner, so that instruction stored in the computer readable memory generates packetThe manufacture of command device is included, which realizes in one side of one or more flows of the flowchart and/or block diagramThe function of being specified in frame or multiple boxes.
These computer program instructions can also be loaded into computer or other programmable data processing terminal devices, so thatSeries of operation steps are executed on computer or other programmable terminal equipments to generate computer implemented processing, thusThe instruction executed on computer or other programmable terminal equipments is provided for realizing in one or more flows of the flowchartAnd/or in one or more blocks of the block diagram specify function the step of.
Although preferred embodiments of the embodiments of the present application have been described, once a person skilled in the art knows basesThis creative concept, then additional changes and modifications can be made to these embodiments.So the following claims are intended to be interpreted asIncluding preferred embodiment and all change and modification within the scope of the embodiments of the present application.
Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to byOne entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operationBetween there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaningCovering non-exclusive inclusion, so that process, method, article or terminal device including a series of elements not only wrapThose elements are included, but also including other elements that are not explicitly listed, or further includes for this process, method, articleOr the element that terminal device is intrinsic.In the absence of more restrictions, being wanted by what sentence "including a ..." limitedElement, it is not excluded that there is also other identical elements in process, method, article or the terminal device for including the element.
Above to a kind of recommended method of official documents and correspondence information provided herein, a kind of recommendation apparatus of official documents and correspondence information, oneThe generation method and a kind of generating means of official documents and correspondence information of kind official documents and correspondence information, are described in detail, used herein specificallyThe principle and implementation of this application are described for a example, the application that the above embodiments are only used to help understandMethod and its core concept；At the same time, for those skilled in the art is being embodied according to the thought of the applicationThere will be changes in mode and application range, in conclusion the contents of this specification should not be construed as limiting the present application.