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CN109377261A - Group user portrait creation method, device, computer readable storage medium - Google Patents

Group user portrait creation method, device, computer readable storage medium
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Publication number
CN109377261A
CN109377261ACN201811081514.9ACN201811081514ACN109377261ACN 109377261 ACN109377261 ACN 109377261ACN 201811081514 ACN201811081514 ACN 201811081514ACN 109377261 ACN109377261 ACN 109377261A
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China
Prior art keywords
user
speech
target user
portrait
group
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CN201811081514.9A
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Chinese (zh)
Inventor
杨镭
刘劲柏
徐佳良
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Ping An Technology Shenzhen Co Ltd
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Ping An Technology Shenzhen Co Ltd
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Priority to CN201811081514.9ApriorityCriticalpatent/CN109377261A/en
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Abstract

The present invention discloses a kind of group user portrait creation method, comprising: the history for obtaining instant messaging group user, which is made a speech, to be recorded, and chooses any user in instant messaging group as target user;It is made a speech and is recorded according to history, obtain the key message in target user's speech;The characteristic information of target user is determined according to the key message;Corresponding label is marked to the target user according to the characteristic information;Classified according to preset dimension to instant messaging group user according to user tag;Instant messaging group user portrait is created according to classification results.The present invention utilizes the creation to being realized in such a way that the speech of above-mentioned group user history records that relevant big data analyzed to group user portrait, it can solve the problems, such as that group user portrait accuracy is not high in the prior art, can be improved the accuracy of group user portrait.

Description

Group user portrait creation method, device, computer readable storage medium
Technical field
The present invention relates to field of computer technology, and in particular to a kind of group user portrait creation method, device, computerReadable storage medium storing program for executing.
Background technique
After user's portrait, i.e. enterprise are by collecting and surveying the data such as consumer's society attribute, living habit, consumer behavior,The business overall picture of user is taken out, and then excavates potential commercial value.Currently, user's portrait includes individual consumer's portrait and groupBody user portrait, the former is mainly used for personalized customization, and the latter is mainly used for the positioning to group of subscribers.
Existing product relevant to group of subscribers portrait such as includes BlueMC marketing hunter, small house keeper U etc., usually firstIt creates individual consumer to draw a portrait (for example, passing through the modes such as the correlation attribute value of each user of determination), then creates entire user groupPortrait (for example, passing through the modes such as each attribute value of statistics ratio shared in each attribute).In the above scheme, due to userThe problems such as integrality existing for information, timeliness, leading to individual consumer's portrait, there may be errors, to be drawn based on individual consumerAs creation group of subscribers portrait when, error there are still or be applied, cause group of subscribers draw a portrait accuracy it is not high.
For the not high problem of the portrait accuracy of group user in the related technology, effective solution side is not yet proposed at presentCase.
Summary of the invention
The purpose of the present invention is to provide a kind of group user portrait creation method, device, computer equipment and readable depositStorage media, and then above-mentioned problems of the prior art are overcome to a certain extent, the accurate of group user portrait can be improvedDegree.
The present invention is to solve above-mentioned technical problem by following technical proposals:
The creation method according to an aspect of the invention, there is provided a kind of group user is drawn a portrait, includes the following steps:
S01, the history for obtaining instant messaging group user, which is made a speech, to be recorded, and any user chosen in instant messaging group is madeFor target user;
S02 makes a speech according to history and records, and obtains the key message in target user's speech;
S03 determines the characteristic information of target user according to the key message;
S04 marks corresponding label to the target user according to the characteristic information;
S05 classifies to instant messaging group user according to preset dimension according to user tag;
S06 creates instant messaging group user portrait according to classification results.
Further, S02 makes a speech according to history and records, and obtains the key message in target user's speech, comprising:
Extract the keyword in target user's speech content;
S03 determines the characteristic information of target user according to the key message, comprising:
Judge whether frequency of occurrence of the keyword in target user's speech content is more than predetermined times;
If so, the keyword to be determined as to the characteristic information of the target user.
Further, S02 makes a speech according to history and records, and obtains the key message in target user's speech, comprising:
Extract the keyword in target user's speech content;
S03 determines the characteristic information of target user according to the key message, comprising:
Judge whether frequency of occurrence of the keyword in target user's speech content is more than predetermined times;
If so, recording the frequency of occurrence of the keyword;
It is more than the keyword of predetermined times by frequency of occurrence, is ranked up according to frequency of occurrence;
The keyword of the more preset quantity of frequency of occurrence is determined as to the characteristic information of the target user.
Further, the keyword extracted in target user's speech content, comprising:
According to the garbage in presetting rule delete target user speech content, obtain in target user's speech contentEffective content;
Word segmentation processing is carried out to effective content in target user's speech content, obtains word segmentation result;
Key message is extracted from word segmentation result.
Further, S02 makes a speech according to history and records, and obtains the key message in target user's speech, comprising:
Count the speech number of target user;
S03 determines the characteristic information of target user according to the key message, comprising:
Determine the speech number of target user rate of specific gravity shared in user's speech total degree, and the rate of specific gravity is trueBe set to target user enlivens angle value.
Further, the preset dimension includes: interest pattern, assets condition, division of life span, Financial Demands, livenessIn at least one dimension.
Further, the method also includes:
The history for the communication group user that timing acquisition updates, which is made a speech, to be recorded, periodically to update instant messaging group userPortrait.
To achieve the goals above, the present invention also provides a kind of group user portrait creating devices, comprising:
History speech record obtains module, and the history for obtaining instant messaging group user, which is made a speech, to be recorded, and chooses instantAny user in communication group is as target user;
Key message obtains module, records for being made a speech according to history, obtains the key message in target user's speech;
Characteristic information determining module, for determining the characteristic information of target user according to the key message;
Label for labelling module, for marking corresponding label to the target user according to the characteristic information;
User's categorization module, for being classified according to preset dimension to instant messaging group user according to user tag;
Portrait creation module, for creating instant messaging group user portrait according to classification results.
Further, key message obtains module, can be specifically used for:
Extract the keyword in target user's speech content.
Further, key message obtains module, can be specifically used for:
According to the garbage in presetting rule delete target user speech content, obtain in target user's speech contentEffective content;
Word segmentation processing is carried out to effective content in target user's speech content, obtains word segmentation result;
Keyword is extracted from word segmentation result.
Based on this, characteristic information determining module, it may include:
Judging unit can be used for judging whether frequency of occurrence of the keyword in target user's speech content is more than preset timeNumber;
Characteristic information determination unit can be used for that keyword is determined as the mesh when the judging result of judging unit is to beMark the characteristic information of user.
Further, characteristic information determining module, it may include:
Judging unit can be used for judging whether frequency of occurrence of the keyword in target user's speech content is more than preset timeNumber;
Recording unit can be used for recording the frequency of occurrence of keyword when the judging result of judging unit is to be;
Sequencing unit can be used for the keyword by frequency of occurrence more than predetermined times, is ranked up according to frequency of occurrence;
Characteristic information determination unit can be used for for the keyword of the more preset quantity of frequency of occurrence being determined as target useThe characteristic information at family.
Further, key message obtains module, can be specifically used for:
Count the speech number of target user.
Based on this, characteristic information determining module can be specifically used for:
Determine the speech number of target user rate of specific gravity shared in user's speech total degree, and the rate of specific gravity is trueBe set to target user enlivens angle value.
Further, the preset dimension includes: interest pattern, assets condition, division of life span, Financial Demands, livenessIn at least one dimension.
Further, the history speech record obtains module, it may also be used for the communication group user that timing acquisition updatesHistory make a speech record, so as to periodically update instant messaging group user portrait.
To achieve the goals above, the present invention also provides a kind of computer equipments, including memory, processor and storageOn a memory and the computer program that can run on a processor, the processor realize the above method when executing described programThe step of.
To achieve the goals above, the present invention also provides a kind of computer readable storage medium, it is stored thereon with computerProgram, when described program is executed by processor the step of the realization above method.
Group user portrait creation method, device, computer equipment and readable storage medium storing program for executing provided by the invention, can be in sightWhen communication group user history speech record in determine target user speech in key message and obtained using key messageCorresponding characteristic information carries out label for labelling to target user further according to characteristic information, all has respective mark in group userAfter label, it can be classified according to the label of user according to dimensions such as interest, assets condition, liveness, finally according to classification resultsCreate instant messaging group user portrait.Through the above scheme, the record that can be made a speech by the history to user is analyzed, and is excavatedIt is more bonded user's own situation and accurate user characteristics out and is labelled based on the user characteristics to user, then againClassified according to user tag to user and create group user portrait, with this, on the one hand, the group created in the above described mannerThe accuracy of user's portrait is higher, and content more horn of plenty is specific;On the other hand, it is drawn based on the higher group user of accuracyPicture can be more advantageous to the potential demand for excavating group user, and then be more advantageous to group user and implement precision marketing.
Detailed description of the invention
Fig. 1 is a kind of optional flow diagram of group user portrait creation method according to an embodiment of the present invention;
Fig. 2 is a kind of optional program module signal of group user portrait creating device according to an embodiment of the present inventionFigure;
Fig. 3 is the optional program module signal of another kind of group user portrait creating device according to an embodiment of the present inventionFigure;
Fig. 4 is another optional program module signal of group user portrait creating device according to an embodiment of the present inventionFigure;And
Fig. 5 is a kind of optional hardware structure schematic diagram of computer equipment according to an embodiment of the present invention.
Specific embodiment
In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to the accompanying drawings and embodiments, rightThe present invention is further elaborated.It should be appreciated that described herein, specific examples are only used to explain the present invention, notFor limiting the present invention.Based on the embodiments of the present invention, those of ordinary skill in the art are not before making creative workEvery other embodiment obtained is put, shall fall within the protection scope of the present invention.
Embodiment one
Group user provided by the invention portrait creation method is illustrated with reference to the accompanying drawing.
Fig. 1 is a kind of optional flow diagram of group user of the present invention portrait creation method, as shown in Figure 1, the partyMethod may comprise steps of:
S01, the history for obtaining instant messaging group user, which is made a speech, to be recorded, and any user chosen in instant messaging group is madeFor target user.
In the present embodiment, instant messaging group can be wechat group, QQ groups etc., usually in an instant messaging group Zhong BaoIncluding multiple (such as at least three) users, those users understand being made a speech in group to exchange with other users of not timing,Thus can generate history speech record, wherein history speech record in may include User ID, the corresponding speech content of User ID,Time limit of speech etc..
Due to consideration that the problems such as data volume, treatment effeciency, can obtain the history hair of certain period of time in specific implementationAs process object, which can be configured speech record according to actual needs, such as nearly one week, nearly two weeks etc..
Even if can be chosen in the user of instant communication group after obtaining the history speech record of communication group userAny user is as target user to participate in subsequent step.
S02 makes a speech according to history and records, and obtains the key message in target user's speech.
After S01 obtains history speech record, the speech content of target user can be determined in history is made a speech and recorded, at thisKey message in embodiment, in the target user that is related to speech, it may include target user make a speech keyword in content andThe speech number of target user.
Wherein, it for the keyword in target user's speech content, can be preset useless in speech content for removingMay include in the rule of information, such as the presetting rule, make a speech content in " ", " ", " uh ", " " and punctuate symbolNumber equal is the garbage that should give removal.
With this, the garbage in target user's speech content can be deleted according to the presetting rule, for example, can incite somebody to actionTarget user make a speech " " in content, " ", " ", " uh " and the contents such as punctuation mark delete, to obtain target useEffective content in family speech content.
Next, can by word segmentation processing mode in the prior art to target user make a speech content in effective content intoThen row word segmentation processing can extract keyword to obtain word segmentation result from word segmentation result.Target user's speech is being determinedIt, can be in the next steps according to frequency of occurrence of keyword itself, keyword etc. because usually further after keyword in contentDetermine the characteristic information of target user.
For the speech number of target user, in the present embodiment, it also is understood as the item number of target user's speech, such asThe number that its speech can be counted in history speech record according to target user ID, in the speech number that target user has been determinedAfterwards, direct statistical history (for example can be passed through according to the speech number of target user, user total degree of making a speech in the next stepsSpeech records the modes such as the summation of the speech record strip number for including or statistics available all target user's speech item numbers to determine)Deng the characteristic information because usually further determining that target user.
With this, can be thought by extracting the modes such as keyword, counting user speech number and obtaining with user from user's speechMethod, the relevant key message of behavior simultaneously participate in subsequent step, to obtain more being bonded user's own situation in the next stepsRelevant information.
S03 determines the characteristic information of target user according to key message.
It in specific implementation, can be in the following way after the keyword in target user's speech content is obtained in S02To determine the characteristic information of target user.
Under a kind of mode, can determine whether frequency of occurrence of the keyword in target user's speech content is more than preset timeNumber.Wherein, predetermined times can be configured according to actual needs, for example predetermined times are 2 times, that is to say, that work as keywordWhen frequency of occurrence in target user's speech content is more than predetermined times, then it can regard the content of the keyword as target userPoint of interest or focus, so as to which the keyword to be determined as to the characteristic information of the target user.For example, in the hair of certain user" daughter " occurs 3 times in speech content, then can characteristic information by " daughter " as the user.
Under another way, appearance of the keyword in target user's speech content can be judged such as above-mentioned first wayWhether number is more than predetermined times (for example being 2 times), when keyword frequency of occurrence is more than predetermined times, can first record the keyThe frequency of occurrence of word, in a practical situation, in user's speech content, frequency of occurrence is more than the keyword of predetermined times may notOnly one.
Next, can be more than the keyword of predetermined times by frequency of occurrence, it be ranked up according to its frequency of occurrence, then willThe keyword of the more preset quantity of frequency of occurrence is determined as the characteristic information of the target user.Wherein, which can rootBe configured according to actual needs, for example may be configured as 3, that is to say, that can by first three more keyword of frequency of occurrence (It is exactly the keyword of positive sequence sequence front three) it is determined as the characteristic information of the target user.
" daughter " for example, certain user makes a speech in content occur 4 times, it is " extracurricular " occur 3 times, " learn and think " appearance 4 times," going to school " occurs 1 time, then can occur to " daughter " 4 times, it is " extracurricular " occur 3 times, " learn and think " appearance 4 times and record, thenAbove-mentioned frequency of occurrence is ranked up, " daughter ", " learn and think ", " extracurricular " are followed successively by after positive sequence sequence, then it can be by frequency of occurrenceMore first three keyword " daughter ", " learn and think ", " extracurricular " are determined as the characteristic information of the user.
In specific implementation, after the speech number that target user is obtained in S02, mesh can be determined in the following wayMark the characteristic information of user.
It can be previously obtained user's speech total degree, for example the speech that record include that can make a speech by direct statistical history recordsItem number, alternatively, can further count all target users' speech item numbers after the speech item number for determining each target userThe modes such as summation obtain.
The shared rate of specific gravity in total degree then, it is determined that the speech number of target user is made a speech in user, and by rate of specific gravityIt is determined as the angle value of enlivening of target user, for example the speech number of certain two user is respectively 10 times, 6 times, user's speech is total secondaryNumber is 100 times, then rate of specific gravity of the speech number of two users in user's speech total degree is respectively 10%, 6%, and canIt regard rate of specific gravity 10%, 6% as two the activity of the user values, namely enlivens angle value and be contained in the characteristic information of user.Wherein, above-mentioned rate of specific gravity is bigger, then can be shown that the activity of the user is higher.
Made a speech based on the user keyword in content, user makes a speech that number etc. and user's idea, behavior are relevant crucial to be believedBreath, determines the characteristic information of user, it can be ensured that obtains the more accurate user's characteristic information for being more bonded user's own situation.
S04 marks corresponding label to target user according to characteristic information.
Specifically, then can further be used according to characteristic information target after S03 has determined the characteristic information of target userFamily marks corresponding label.For example, being " daughter ", after " enlivening angle value is 10% " in the characteristic information for determining certain user, then may be usedTo the user annotation label: " daughter ", " enlivening angle value 10% ";It is " having educated class ", " protects in the characteristic information for determining certain userIt, then can be to the user annotation label: " having educated class ", " insurance ", " enlivening angle value 20% " after danger ", " enlivening angle value 20% ".
After the user in instant communication group has respective label, a cluster label system can be formed, is based onThe cluster label system can be more conducive to understand the characteristic of user, can be more convenient for carrying out precise positioning to user.
S05 classifies to instant messaging group user according to preset dimension according to user tag.
In the present embodiment, multiple dimensions for classification can be preset, such as, it may include interest pattern, assets itemPart, division of life span, Financial Demands, liveness etc., it is, of course, also possible to which other dimensions are arranged according to actual needs for groupUser's classification.
Wherein, each dimension can correspond at least one classification, for example, " interest pattern " can correspond to investment type, healthy class, skillArt class etc.;" assets condition " can be corresponding with loan class, without loan class etc.;" division of life span " can correspond to student's class, work class, marriedClass has educated class etc.;" Financial Demands " can correspond to demand for loan class, financial needs class, demand for insurance class etc.;" liveness " can correspond toEnliven class and inactive class (on the contrary for example settable angle value of enlivening is more than 10% to enliven class, then be inactive class).
After user has respective label, then it can be classified according to above-mentioned dimension to instant messaging group user, withUser is sorted out.Specifically, the label of such as certain user be " daughter ", " two sets of rooms ", " bank ", " loan ", then can be by userIt is divided into " having educated class ", " demand for loan class ", " having loan class ";The label of certain user is " attending class ", " sick ", " protects for another exampleUser, then can be divided into " student's class ", " healthy class ", " demand for insurance class ", " enlivening class " by danger ", " enlivening angle value 20% ", etc.Deng.
Classified based on above-mentioned multiple dimensions to group user, can be obtained specifically and classification results abundant,In classification results, user can be classified according to multiple dimensions, the potential demand of user can preferably be excavated, to be more advantageous toPrecise positioning is carried out to group user and implements precision marketing.
S06 creates instant messaging group user portrait according to classification results.
After S05 classifies to instant messaging group user, the available classification results based on multiple dimensions, soAfter can be according to classification results (for example, certain a kind of content or certain classes of content can be selected according to actual needs) creation instant messagingGroup user portrait.
It may include all kinds of in above-mentioned " division of life span " dimensionThe content of crowd's accounting situation, then can be according to above-mentioned " student's class ", " work class ", " married class ", the division result of " having educated class "To create instant messaging group user portrait.Specifically, can first count be belonging respectively in instant messaging group user " student's class "," work class ", " married class ", the number of " having educated class ", then calculate " student's class ", " work class ", " married class ", " having educated class "The number accounting in instant communication group total number of users respectively, then can according to " student's class ", " work class ", " married class ",The accounting situation creation instant messaging group user portrait of " having educated class ".
It for another example, may include the quantity of various people in above-mentioned " assets condition " dimension in instant messaging group user portraitThe content of the quantity situation of various people in situation, and " Financial Demands " dimension, then can be according to upper " loan class ", " no loanThe division result of class " and above-mentioned " demand for loan class ", " financial needs class ", the division result of " demand for insurance class " createInstant messaging group user portrait." loan class ", " no loan are belonging respectively in instant messaging group user specifically, can first countThe number of money class ", then count and be belonging respectively to " demand for loan class ", " financial needs class ", " insurance need in instant messaging group userSeek class " number, then can according to belonging to the number situation of " loan class ", " no loan class ", and belong to " demand for loan class ",The number situation creation instant messaging group user portrait of " financial needs class ", " demand for insurance class ".
As a result, can based on specifically and classification results abundant, it is flexible create needed for content instant group userPortrait, thus available more accurate and various group's portrait.
In addition, in practical applications, since the user in group can make a speech at any time, the content of speech will increase at any time, go throughThe content of history speech record can be also updated, the note and hence it is also possible to which the history for the communication group user that timing acquisition updates is made a speechRecord, for example acquisition in settable 12 hours is primary, it is inferior to obtain within 24 hours one, can be made a speech and be recorded based on the history of update, by upperThe instant messaging group user portrait that step is updated is stated, to guarantee that instant messaging group user portrait keeps fresh and quasi-Really.
According to each embodiment of the present embodiment, mesh can be determined in the history of instant communication group user is made a speech and recordedIt marks the key message in user's speech and obtains corresponding characteristic information using key message, target is used further according to characteristic informationFamily carries out label for labelling, then can then be classified according to the label of user according to dimensions such as interest, assets condition, liveness,Finally instant messaging group user portrait is created according to classification results.Through the above scheme, it can be made a speech by the history to userRecord is analyzed, excavate more be bonded user's own situation and accurate user characteristics and based on the user characteristics toUser labels, and then classifies further according to user tag to user and creates group user portrait, with this, on the one hand, withThe accuracy of the group user portrait of aforesaid way creation is higher, and content more horn of plenty is specific;On the other hand, it is based on accuracyHigher group user portrait, can be more advantageous to the potential demand for excavating group user, and then be more advantageous to group user realityApply precision marketing.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment sideMethod can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but in many casesThe former is more preferably embodiment.
Embodiment two
The group user portrait creation method provided in one based on the above embodiment provides a kind of group in the present embodiment and usesFamily portrait creating device, specifically, Fig. 2 to 4 shows the optional structural block diagram of group user portrait creating device, the groupGroup user's portrait creating device is divided into one or more program modules, one or more program module is stored in storageIn medium, and as performed by one or more processors, to complete the present invention.The so-called program module of the present invention is to have referred toAt the series of computation machine program instruction section of specific function, it is more suitable for description group user portrait creating device than program itself and existsImplementation procedure in storage medium, the function of each program module of the present embodiment will specifically be introduced by being described below.
The creating device 20 as shown in Fig. 2, group user is drawn a portrait can include:
History speech record obtains module 21, can be used for obtaining the history speech record of instant messaging group user, choosesAny user in instant messaging group is as target user.
Key message obtains module 22, and can be used for being made a speech according to history records, and obtains the crucial letter in target user's speechBreath.
Characteristic information determining module 23 can be used for determining the characteristic information of target user according to key message.
Label for labelling module 24 can be used for marking corresponding label to target user according to characteristic information.
User's categorization module 25 can be used for dividing instant messaging group user according to preset dimension according to user tagClass.
Wherein, preset dimension can include: interest pattern, assets condition, division of life span, Financial Demands, in liveness extremelyA few dimension.
Portrait creation module 26 can be used for creating instant messaging group user portrait according to classification results.
In specific implementation, key message obtains module 22, can be specifically used for: extracting the pass in target user's speech contentKeyword.
More specifically, key message obtains module 22, can be specifically used for:
According to the garbage in presetting rule delete target user speech content, obtain in target user's speech contentEffective content;
Word segmentation processing is carried out to effective content in target user's speech content, obtains word segmentation result;
Keyword is extracted from word segmentation result.
It is shown referring to Fig. 3 based on this, characteristic information determining module 23, it may include:
Judging unit 231 can be used for judging whether frequency of occurrence of the keyword in target user's speech content is more than pre-Set number;
Characteristic information determination unit 234 can be used for determining keyword when the judging result of judging unit 231 is to beFor the characteristic information of the target user.
Under another implementation, referring to shown in Fig. 4, characteristic information determining module 23, it may include:
Judging unit 231 can be used for judging whether frequency of occurrence of the keyword in target user's speech content is more than pre-Set number;
Recording unit 232 can be used for recording the frequency of occurrence of keyword when the judging result of judging unit 231 is to be;
Sequencing unit 233 can be used for the keyword by frequency of occurrence more than predetermined times, be arranged according to frequency of occurrenceSequence;
Characteristic information determination unit 234 can be used for the keyword of the more preset quantity of frequency of occurrence being determined as the meshMark the characteristic information of user.
Further, key message obtains module 22, can be specifically used for: count the speech number of target user.
Based on this, characteristic information determining module 23 can be specifically used for: determine that the speech number of target user is made a speech in userShared rate of specific gravity in total degree, and angle value is enlivened by what rate of specific gravity was determined as target user.
In addition, history speech record obtains module 21, it may also be used for:
The history for the communication group user that timing acquisition updates, which is made a speech, to be recorded, periodically to update instant messaging group userPortrait.
About the device in above-described embodiment, wherein each unit, module execute the concrete mode of operation relatedIt is described in detail in the embodiment of this method, no detailed explanation will be given here.
Each embodiment through this embodiment can determine mesh in the history of instant communication group user is made a speech and recordedIt marks the key message in user's speech and obtains corresponding characteristic information using key message, target is used further according to characteristic informationFamily carries out label for labelling, then can then be classified according to the label of user according to dimensions such as interest, assets condition, liveness,Finally instant messaging group user portrait is created according to classification results.Through the above scheme, it can be made a speech by the history to userRecord is analyzed, excavate more be bonded user's own situation and accurate user characteristics and based on the user characteristics toUser labels, and then classifies further according to user tag to user and creates group user portrait, with this, on the one hand, withThe accuracy of the group user portrait of aforesaid way creation is higher, and content more horn of plenty is specific;On the other hand, it is based on accuracyHigher group user portrait, can be more advantageous to the potential demand for excavating group user, and then be more advantageous to group user realityApply precision marketing.
Embodiment three
The present embodiment also provides a kind of computer equipment, can such as execute the smart phone, tablet computer, notebook of programComputer, desktop computer, rack-mount server, blade server, tower server or Cabinet-type server are (including independentServer cluster composed by server or multiple servers) etc..As shown in figure 5, the computer equipment 50 of the present embodiment toIt is few to include but is not limited to: memory 51, the processor 52 of connection can be in communication with each other by system bus, as shown in Figure 5.It needs to refer toOut, Fig. 5 illustrates only the computer equipment 50 with component 51-52, it should be understood that being not required for implementing allThe component shown, the implementation that can be substituted is more or less component.
In the present embodiment, memory 51 (i.e. readable storage medium storing program for executing) includes flash memory, hard disk, multimedia card, card-type memory(for example, SD or DX memory etc.), random access storage device (RAM), static random-access memory (SRAM), read-only memory(ROM), electrically erasable programmable read-only memory (EEPROM), programmable read only memory (PROM), magnetic storage, magneticDisk, CD etc..In some embodiments, memory 51 can be the internal storage unit of computer equipment 50, such as the calculatingThe hard disk or memory of machine equipment 50.In further embodiments, memory 51 is also possible to the external storage of computer equipment 50The plug-in type hard disk being equipped in equipment, such as the computer equipment 50, intelligent memory card (Smart Media Card, SMC), peaceDigital (Secure Digital, SD) card, flash card (Flash Card) etc..Certainly, memory 51 can also both include meterThe internal storage unit for calculating machine equipment 50 also includes its External memory equipment.In the present embodiment, memory 51 is commonly used in storageIt is installed on the operating system and types of applications software of computer equipment 50, such as the group user portrait creating device of embodiment twoProgram code etc..In addition, memory 51 can be also used for temporarily storing the Various types of data that has exported or will export.
Processor 52 can be in some embodiments central processing unit (Central Processing Unit, CPU),Controller, microcontroller, microprocessor or other data processing chips.The processor 52 is commonly used in control computer equipment50 overall operation.In the present embodiment, program code or processing data of the processor 52 for being stored in run memory 51,Such as group user portrait creating device etc..
Example IV
The present embodiment also provides a kind of computer readable storage medium, such as flash memory, hard disk, multimedia card, card-type memory(for example, SD or DX memory etc.), random access storage device (RAM), static random-access memory (SRAM), read-only memory(ROM), electrically erasable programmable read-only memory (EEPROM), programmable read only memory (PROM), magnetic storage, magneticDisk, CD, server, App are stored thereon with computer program, phase are realized when program is executed by processor using store etc.Answer function.The computer readable storage medium of the present embodiment is real when being executed by processor for group user portrait creating deviceThe group user portrait creation method of current embodiment one.
The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment sideMethod can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but in many casesThe former is more preferably embodiment.
The above is only a preferred embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hairEquivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skillsArt field, is included within the scope of the present invention.

Claims (10)

CN201811081514.9A2018-09-172018-09-17Group user portrait creation method, device, computer readable storage mediumWithdrawnCN109377261A (en)

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CN110401545A (en)*2019-06-182019-11-01平安科技(深圳)有限公司Chat group creation method, device, computer equipment and storage medium
CN110609951A (en)*2019-08-142019-12-24深圳壹账通智能科技有限公司Information pushing method and device, computer equipment and storage medium
CN110708358A (en)*2019-09-162020-01-17腾讯科技(深圳)有限公司 Session message processing method, electronic device, and computer-readable storage medium
CN110737693A (en)*2019-09-062020-01-31平安城市建设科技(深圳)有限公司Data mining processing method, device, equipment and computer readable storage medium
CN110995814A (en)*2019-11-272020-04-10苏州熙烁数字科技有限公司Resource allocation-based digital customer service community system and working method
CN111652767A (en)*2020-05-212020-09-11上海乂学教育科技有限公司User portrait construction method and device, computer equipment and storage medium
CN112182419A (en)*2020-09-112021-01-05支付宝(杭州)信息技术有限公司Community clustering method and device based on privacy protection
CN112347343A (en)*2020-09-252021-02-09北京淇瑀信息科技有限公司Customized information pushing method and device and electronic equipment
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CN110401545A (en)*2019-06-182019-11-01平安科技(深圳)有限公司Chat group creation method, device, computer equipment and storage medium
CN110609951A (en)*2019-08-142019-12-24深圳壹账通智能科技有限公司Information pushing method and device, computer equipment and storage medium
CN110737693A (en)*2019-09-062020-01-31平安城市建设科技(深圳)有限公司Data mining processing method, device, equipment and computer readable storage medium
CN110708358A (en)*2019-09-162020-01-17腾讯科技(深圳)有限公司 Session message processing method, electronic device, and computer-readable storage medium
CN110708358B (en)*2019-09-162021-08-31腾讯科技(深圳)有限公司 Session message processing method, electronic device, and computer-readable storage medium
CN110995814B (en)*2019-11-272022-06-14广东贤能数字科技有限公司Resource allocation-based digital customer service community system and working method
CN110995814A (en)*2019-11-272020-04-10苏州熙烁数字科技有限公司Resource allocation-based digital customer service community system and working method
CN111652767A (en)*2020-05-212020-09-11上海乂学教育科技有限公司User portrait construction method and device, computer equipment and storage medium
CN112182419A (en)*2020-09-112021-01-05支付宝(杭州)信息技术有限公司Community clustering method and device based on privacy protection
CN112347343A (en)*2020-09-252021-02-09北京淇瑀信息科技有限公司Customized information pushing method and device and electronic equipment
CN112347343B (en)*2020-09-252024-05-28北京淇瑀信息科技有限公司Custom information pushing method and device and electronic equipment
CN112787831A (en)*2020-12-292021-05-11上海掌门科技有限公司Method and equipment for splitting conference group
CN112787831B (en)*2020-12-292022-12-30上海掌门科技有限公司Method and device for splitting conference group
CN113077194A (en)*2021-06-042021-07-06北京明略昭辉科技有限公司Method and device for generating activity ranks
CN114676243A (en)*2022-05-252022-06-28成都无糖信息技术有限公司User portrait analysis method and system for social text
CN114676243B (en)*2022-05-252022-08-19成都无糖信息技术有限公司User portrait analysis method and system for social text

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