Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
In the following description, suffixes such as "module", "component", or "unit" used to denote elements are used only for facilitating the explanation of the present invention, and have no specific meaning in itself. Thus, "module", "component" or "unit" may be used mixedly.
The terminal may be implemented in various forms. For example, the terminal described in the present invention may include a mobile terminal supporting the WIFI Aware technology, such as a mobile phone, a tablet computer, a notebook computer, a palm top computer, a Personal Digital Assistant (PDA), a Portable Media Player (PMP), a navigation device, a wearable device, a smart band, a pedometer, and the like, and a fixed terminal supporting the WIFI Aware technology, such as a Digital TV, a desktop computer, and the like.
The following description will be given taking as an example a mobile terminal supporting WIFI Aware technology, and it will be understood by those skilled in the art that the construction according to the embodiment of the present invention can be applied to a fixed type terminal in addition to elements particularly used for mobile purposes.
Referring to fig. 1, which is a schematic diagram of a hardware structure of a mobile terminal for implementing various embodiments of the present invention, the mobile terminal 100 may include: RF (Radio Frequency) unit 101, communication module 102, audio output unit 103, a/V (audio/video) input unit 104, sensor 105, display unit 106, user input unit 107, interface unit 108, memory 109, processor 110, and power supply 111. Those skilled in the art will appreciate that the mobile terminal architecture shown in fig. 1 is not intended to be limiting of mobile terminals, which may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.
The following describes each component of the mobile terminal in detail with reference to fig. 1:
the radio frequency unit 101 may be configured to receive and transmit signals during information transmission and reception or during a call, and specifically, receive downlink information of a base station and then process the downlink information to the processor 110; in addition, the uplink data is transmitted to the base station. Typically, radio frequency unit 101 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like. In addition, the radio frequency unit 101 can also communicate with a network and other devices through wireless communication. The wireless communication may use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communications), GPRS (General Packet Radio Service), CDMA2000(Code Division Multiple Access 2000), WCDMA (Wideband Code Division Multiple Access), TD-SCDMA (Time Division-Synchronous Code Division Multiple Access), FDD-LTE (Frequency Division duplex-Long Term Evolution), and TDD-LTE (Time Division duplex-Long Term Evolution).
The communication component 102 is configured to facilitate communications between the mobile terminal 100 and other devices in a wired or wireless manner. The mobile terminal 100 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 102 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 102 further includes a Near Field Communication (NFC) module or WIFIAware communication module to facilitate short range communication. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies, and the WIFI Aware communication module performs mutual communication with other mobile terminals that also support the WIFI Aware technology through WIFI Aware (i.e., NAN protocol), although fig. 1 illustrates the communication component 102, it is understood that it does not belong to the essential component of the mobile terminal, and may be omitted as needed within the scope that does not change the essence of the invention, or change the specific communication mechanism of the module.
In practical application, the communication component can be implemented by adopting a WiFi module, the WiFi belongs to short-distance wireless transmission technology, and the mobile terminal can help a user to receive and send emails, browse webpages, access streaming media and the like through the WiFi module, so that wireless broadband internet access is provided for the user.
The audio output unit 103 may convert audio data received by the radio frequency unit 101 or the communication component 102 or stored in the memory 109 into an audio signal and output as sound when the mobile terminal 100 is in a call signal reception mode, a call mode, a recording mode, a voice recognition mode, a broadcast reception mode, or the like. Also, the audio output unit 103 may also provide audio output related to a specific function performed by the mobile terminal 100 (e.g., a call signal reception sound, a message reception sound, etc.). The audio output unit 103 may include a speaker, a buzzer, and the like.
The a/V input unit 104 is used to receive audio or video signals. The a/V input Unit 104 may include a Graphics Processing Unit (GPU) 1041 and a microphone 1042, the Graphics processor 1041 Processing image data of still pictures or video obtained by an image capturing device (e.g., a camera) in a video capturing mode or an image capturing mode. The processed image frames may be displayed on the display unit 106. The image frames processed by the graphics processor 1041 may be stored in the memory 109 (or other storage medium) or transmitted via the radio frequency unit 101 or the communication component 102. The microphone 1042 may receive sounds (audio data) via the microphone 1042 in a phone call mode, a recording mode, a voice recognition mode, or the like, and may be capable of processing such sounds into audio data. The processed audio (voice) data may be converted into a format output transmittable to a mobile communication base station via the radio frequency unit 101 in case of a phone call mode. The microphone 1042 may implement various types of noise cancellation (or suppression) algorithms to cancel (or suppress) noise or interference generated in the course of receiving and transmitting audio signals.
The mobile terminal 100 also includes at least one sensor 105, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor includes an ambient light sensor that can adjust the brightness of the display panel 1061 according to the brightness of ambient light, and a proximity sensor that can turn off the display panel 1061 and/or a backlight when the mobile terminal 100 is moved to the ear. As one of the motion sensors, the accelerometer sensor can detect the magnitude of acceleration in each direction (generally, three axes), can detect the magnitude and direction of gravity when stationary, and can be used for applications of recognizing the posture of a mobile phone (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer and tapping), and the like; as for other sensors such as a fingerprint sensor, a pressure sensor, an iris sensor, a molecular sensor, a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which can be configured on the mobile phone, further description is omitted here.
The display unit 106 is used to display information input by a user or information provided to the user. The Display unit 106 may include a Display panel 1061, and the Display panel 1061 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like.
The user input unit 107 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the mobile terminal. Specifically, the user input unit 107 may include a touch panel 1071 and other input devices 1072. The touch panel 1071, also referred to as a touch screen, may collect a touch operation performed by a user on or near the touch panel 1071 (e.g., an operation performed by the user on or near the touch panel 1071 using a finger, a stylus, or any other suitable object or accessory), and drive a corresponding connection device according to a predetermined program. The touch panel 1071 may include two parts of a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 110, and can receive and execute commands sent by the processor 110. In addition, the touch panel 1071 may be implemented in various types, such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave. In addition to the touch panel 1071, the user input unit 107 may include other input devices 1072. In particular, other input devices 1072 may include, but are not limited to, one or more of a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like, and are not limited to these specific examples.
Further, the touch panel 1071 may cover the display panel 1061, and when the touch panel 1071 detects a touch operation thereon or nearby, the touch panel 1071 transmits the touch operation to the processor 110 to determine the type of the touch event, and then the processor 110 provides a corresponding visual output on the display panel 1061 according to the type of the touch event. Although the touch panel 1071 and the display panel 1061 are shown in fig. 1 as two separate components to implement the input and output functions of the mobile terminal, in some embodiments, the touch panel 1071 and the display panel 1061 may be integrated to implement the input and output functions of the mobile terminal, and is not limited herein.
The interface unit 108 serves as an interface through which at least one external device is connected to the mobile terminal 100. For example, the external device may include a wired or wireless headset port, an external power supply (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device having an identification module, an audio input/output (I/O) port, a video I/O port, an earphone port, and the like. The interface unit 108 may be used to receive input (e.g., data information, power, etc.) from external devices and transmit the received input to one or more elements within the mobile terminal 100 or may be used to transmit data between the mobile terminal 100 and external devices.
The memory 109 may be used to store software programs as well as various data. The memory 109 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 109 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.
The processor 110 is a control center of the mobile terminal, connects various parts of the entire mobile terminal using various interfaces and lines, and performs various functions of the mobile terminal and processes data by operating or executing software programs and/or modules stored in the memory 109 and calling data stored in the memory 109, thereby performing overall monitoring of the mobile terminal. Processor 110 may include one or more processing units; preferably, the processor 110 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 110.
The mobile terminal 100 may further include a power supply 111 (e.g., a battery) for supplying power to various components, and preferably, the power supply 111 may be logically connected to the processor 110 via a power management system, so as to manage charging, discharging, and power consumption management functions via the power management system.
Although not shown in fig. 1, the mobile terminal 100 may further include a bluetooth module or the like, which is not described in detail herein.
Based on the hardware structure of the mobile terminal, the embodiments of the method of the invention are provided.
First embodiment
The communication method provided by the embodiment of the present invention is applicable to various terminals, such as a portable terminal and a wearable device, where the wearable device specifically includes an existing ordinary bracelet, a flexible screen bracelet, and even a wearable mobile terminal, but these terminals are all devices that implement communication based on WIFI Aware technology, specifically referring to fig. 2, fig. 2 is a basic flow chart of the communication method provided by this embodiment, in this embodiment, an execution main body of the communication method may be a first terminal itself, a processing device disposed on the first terminal, or even a main control unit on the first terminal, but regardless of which execution main body is adopted, communication between an advertisement push terminal and a play terminal of the communication method is implemented based on WIF Aware technology, that is, a near location awareness service (NAN protocol), in this embodiment, the advertisement push terminal is used as a sending terminal, the following description is given by taking a play terminal as an example of a receiving terminal, where the advertisement push method of the sending terminal specifically includes the following steps:
s201, obtaining push information to be sent on an advertisement push terminal and an advertisement identification.
In the step, the push information at least includes advertisement content to be pushed, and the advertisement identification is used for identifying that the push information is advertisement information.
In practical application, the advertisement identification is specifically configured by the advertisement push terminal according to specific content in the push information, for example, different advertisement information can be configured with different identification information, so that after the push information is received by the play terminal, the type of the advertisement content can be determined according to the identification information in addition to the identification information.
In practical application, after the obtained push information is obtained, the step further includes identifying specific content in the push information according to a content identification technology, and when the identified push information includes advertisement content, configuring a corresponding advertisement identifier for the advertisement content.
S202, adding the advertisement identification to the push information to obtain advertisement information.
In this embodiment, the push information is a data packet composed of an adjacent location awareness service (WIFI) Aware protocol frame.
In practical application, the step is specifically realized by the following steps:
extracting a service discovery protocol frame in the push information;
dividing a custom field in the service discovery protocol frame into a flag bit field and a content field corresponding to the flag bit field;
and sequentially inserting the advertisement identification and the advertisement content to be pushed corresponding to the advertisement identification into a flag bit field and a content field in the field combination to obtain advertisement information.
That is, the advertisement content in the push information is specifically in the service discovery data frame existing in the information, and in practical application, the service discovery protocol frame has a composition structure as follows: the method comprises the steps of obtaining advertisement information, wherein a Field of the Attribute ID + Length + Attribute Body Field is a self-defined Field, and in the step, packaging the data encryption mode specifically means that an advertisement identifier and advertisement content corresponding to the advertisement identifier are respectively written into the Attribute Body Field, in the writing process, the original Attribute Body Field needs to be split and expanded to expand a flag bit Field and a content Field, and then the advertisement identifier and the advertisement content corresponding to the advertisement identifier are written into the two expanded fields, so that the advertisement information is obtained.
In this embodiment, it is assumed that the push information can be directly transmitted by using a service discovery data frame, and the format of the data frame is: the method comprises the steps of obtaining Sub ID, Length, Sub ID and Variable, wherein the Sub ID corresponds to identification information, the Sub ID specifies specific information content written in the Variable, the Sub ID is written with an advertisement identification in the method, the corresponding Variable is written with the specific advertisement content, and optionally, if the specified number 0 is the advertisement identification, the corresponding Sub ID is written with the number 0, and then the specific advertisement content is written in the Variable position.
S203, sending the advertisement information to the playing terminals around the advertisement push terminal.
In practical application, the step may be implemented in a broadcast manner when the information is sent, and in a broadcast of the advertisement information, the broadcast may be implemented in a communication module on the advertisement push terminal, and the setting may be implemented in a gateway or a broadcast device connected to the advertisement push terminal.
In this embodiment, when the Attribute Body Field is split and expanded in step S202, the custom Field in the service discovery data frame is specifically identified, and the custom Field is expanded or split, and is divided according to the requirement of the user.
In this embodiment, optionally, the custom field is divided into two fields, namely, a flag bit field and a content field, and the total length of the divided two fields is equal to the length of the custom field, and the content in the content field in the expanded two fields is obtained according to the content in the flag bit field, for example, the flag bit field in the present invention is an advertisement identifier, and advertisement content must be written in the content field;
further, in step S202, in order to facilitate the terminal to extract the advertisement content in the received advertisement information, a length field is further provided between the flag bit field and the content field, where the length field is used to identify the total length of the advertisement content inserted in the content field, that is, a Sub length field is further divided between the Sub ID field and the Variable field, and the length of the advertisement content written in the Variable field is specified by the length field, that is, the following data frame format: the advertisement content comprises Attribute ID + Length + SubID + SubLength + advertisement content, and the specific composition mode is as follows:
in practical applications, when the broadcast terminal broadcasts an advertisement, the advertisement may be selectively played, for example, in a current live tv program, the advertisement pushed by the advertisement push terminal may be subjected to priority screening and sorting, and therefore, in order to implement the above function, the advertisement push method provided in this embodiment further includes, in step S202:
determining whether the advertisement content to be pushed is a customized push advertisement;
if so, configuring a corresponding customized push identification for the advertisement content, wherein the customized push identification is used for identifying the advertisement content as a customized advertisement;
and adding the customized push identification to the push information.
Correspondingly, when expanding the custom field, the method further comprises the following steps: adding a custom flag bit field in a custom field in the service discovery protocol frame, wherein the custom push identifier is inserted into the custom flag bit field, and the specific composition mode is as follows:
in the above frame structure, after the broadcast terminal receives the advertisement content, it first determines that the advertisement content is carried in the frame through the Sub ID 0 identifier, then identifies the Sub ID 1, determines that the advertisement content belongs to the advertisement customized by the user, and the advertisement content needs to be broadcast in turn at the current time.
The advertisement push method provided by the embodiment is used for pushing the advertisement content, so that not only can the identification of the advertisement information be realized, but also the special processing judgment of the advertisement information can be realized by adding the identification, for example, the customized advertisement, and the identification of the special processing can be provided for the playing terminal through the identification, so that the advertisement push efficiency and the information processing efficiency are greatly improved.
Second embodiment
Fig. 3 is a basic flowchart of an advertisement playing method according to a second embodiment of the present invention, in this embodiment, a first terminal is taken as a receiving end, and a second terminal is taken as a sending end, for example, to describe, where a communication method of the sending end specifically includes the following steps:
s301, receiving the advertisement information sent by the advertisement push terminal.
In this step, the advertisement information is data information at least including a service discovery data frame, in which a flag bit field and a content field newly added by the advertisement push terminal are included, and an advertisement flag and advertisement content are written in the flag bit field and the content field, wherein the advertisement content in the content field is determined by the advertisement flag in the flag bit field.
S302, extracting the identification information carried in the advertisement information.
In practical application, in the process of extracting the advertisement identifier, the playing terminal first needs to extract a service discovery data frame from the advertisement information, and the advertisement content to be played and the identification information for identifying the information as the advertisement information, which are sent by the advertisement pushing terminal, are written in the service discovery data frame.
After the service discovery data frame is extracted, the service discovery data frame is firstly analyzed and identified, a corresponding advertisement identifier is identified from the data frame, the data content carried in the data frame is confirmed to be an advertisement according to the advertisement identifier, and then step S303 is executed, otherwise, the broadcasted advertisement information is continuously received.
S303, determining whether the identification information is an advertisement identification, and optionally, identifying the identification information from a custom field in a service discovery protocol frame in the advertisement information.
In practical applications, the advertisement information sent by the advertisement push terminal is not necessarily the advertisement content, but may be some control data, and the determination of this step is mainly to determine whether the received advertisement information is really the advertisement content, when it is determined that the advertisement information is the advertisement content, step S304 is executed, otherwise, other operations are executed.
S304, reading the advertisement content in the advertisement information.
S305, playing the advertisement content according to a preset mode.
In this embodiment, the preset mode refers to a playing mode for audio advertisements and video advertisements, for example, the audio advertisements are played in a broadcast mode, and if the audio advertisements are played, the projection screen is controlled to play the audio advertisements and the video advertisements in a circulating or intermittent manner.
In this embodiment, the advertisement content is a customized advertisement of a user, and the advertisement content is played according to a customized rule of the user, where the rule may be a playing rule set in advance on a playing terminal, or a rule carried by the advertisement pushing terminal after the advertisement information is pushed, and specifically, a rule field added after the advertisement content is expanded in a custom field, and the customized rule of the user is added in the rule field.
In this embodiment, how to determine that the advertisement information is a customized advertisement may specifically be implemented by:
after the identification information is judged to be the advertisement identification, judging whether a customized push identification exists in the advertisement information or not; and if so, determining the playing mode of the customized advertisement according to the customized push identification.
That is, when the advertisement push terminal sends the advertisement information, it is also necessary to determine whether the advertisement content to be pushed is a customized push advertisement;
if so, configuring a corresponding customized push identification for the advertisement content, wherein the customized push identification is used for identifying the advertisement content as a customized advertisement;
and adding the customized push identification to the push information.
The advertisement playing mode provided by the embodiment identifies and judges the advertisement information, and the playing mode of the advertisement is selected according to the identification result, so that the quick identification of the playing terminal to the advertisement information is realized, the processing efficiency of the terminal to the information is improved, the use experience of the terminal is improved, the popularization pertinence of the advertisement is improved through the identification mode, and the popularization operation of the advertisement information is facilitated.
Third embodiment
Referring to fig. 4, fig. 4 is a schematic structural diagram of a mobile terminal according to an embodiment of the present invention, where the bracelet includes: a processor 41, a memory 42 and a communication bus 43, communication between the processor 41 and the memory 42 being effected via said communication bus 43.
The processor 41 typically controls the overall operation of the server to which it belongs. For example, processor 41 performs computations, validation, etc. The processor 41 may be a Central Processing Unit (CPU).
In this embodiment, when the control terminal is used as the receiving end, the processor 41 at least needs to have the following functions:
acquiring push information to be sent on an advertisement push terminal, wherein the push information at least comprises advertisement content to be pushed and an advertisement identifier, and the advertisement identifier is used for identifying that the push information is advertisement information;
adding the advertisement identification to the push information to obtain advertisement information;
and sending the advertisement information to a playing terminal around the advertisement pushing terminal.
In this embodiment, the advertisement push terminal and the advertisement play terminal adopt communication equipment supporting the WIFIAware technology of the neighbor induction network.
Optionally, the push information is a data packet at least including a service discovery protocol frame, and advertisement content to be pushed of the advertisement push terminal is written in the service discovery protocol frame, so as to facilitate identification and distinction of an application scene by an external terminal, the advertisement push terminal adds an advertisement identifier while adding the advertisement content, and the advertisement identifier is used to identify and write specific advertisement content.
Adding the advertisement identifier to the push information to obtain advertisement information comprises:
extracting a service discovery protocol frame in the push information;
dividing a custom field in the service discovery protocol frame into a flag bit field and a content field corresponding to the flag bit field;
and sequentially inserting the advertisement identification and the advertisement content to be pushed corresponding to the advertisement identification into a flag bit field and a content field in the field combination to obtain advertisement information.
In practical application, a length field for identifying the advertisement content to be pushed written in the content field is additionally arranged between the flag bit field and the content field.
In practical applications, when the broadcast terminal broadcasts an advertisement, the advertisement may be selectively played, for example, in a current live tv program, the advertisement pushed by the advertisement push terminal may be subjected to priority screening and sorting, and therefore, in order to implement the above function, the advertisement push method provided in this embodiment further includes, in step S202:
determining whether the advertisement content to be pushed is a customized push advertisement;
if so, configuring a corresponding customized push identification for the advertisement content, wherein the customized push identification is used for identifying the advertisement content as a customized advertisement;
and adding the customized push identification to the push information.
Correspondingly, when expanding the custom field, the method further comprises the following steps: and adding a custom flag bit field in a custom field in the service discovery protocol frame, wherein the custom push identifier is inserted into the custom flag bit field.
In this embodiment, when the control terminal sends the data, the processor 41 at least needs to further have the following functions:
receiving advertisement information sent by an advertisement push terminal;
extracting identification information carried in the advertisement information;
judging whether the identification information is an advertisement identification;
if yes, reading the advertisement content in the advertisement information;
and playing the advertisement content according to a preset mode.
In practical application, in the process of extracting the advertisement identifier by the playing terminal, a service discovery data frame needs to be extracted from the advertisement information, and the advertisement content to be played and the identifier information for identifying the information as the advertisement information, which are sent by the advertisement pushing terminal, are written in the service discovery data frame.
After the service discovery data frame is extracted, the service discovery data frame is firstly analyzed and identified, a corresponding advertisement identification is identified from the data frame, and the data content carried in the data frame is confirmed to be an advertisement according to the advertisement identification.
In this embodiment, the advertisement content may also be a customized advertisement for a user, and the advertisement is played according to a rule customized by the user, where the rule may be a playing rule set in advance on the playing terminal, or a rule carried by the advertisement pushing terminal after the advertisement information is pushed, specifically, a rule field added after the advertisement content is expanded in a custom field, and a customized rule of the user is added in the rule field.
In this embodiment, how to determine that the advertisement information is a customized advertisement may specifically be implemented by:
after the identification information is judged to be the advertisement identification, judging whether a customized push identification exists in the advertisement information or not; and if so, determining the playing mode of the customized advertisement according to the customized push identification.
That is, when the advertisement push terminal sends the advertisement information, it is also necessary to determine whether the advertisement content to be pushed is a customized push advertisement;
if so, configuring a corresponding customized push identification for the advertisement content, wherein the customized push identification is used for identifying the advertisement content as a customized advertisement;
and adding the customized push identification to the push information.
In practical applications, the processing steps of the processor 41 can be specifically realized by setting software codes for realizing corresponding functions, and optionally, the memory 42 stores software codes readable by the processor 41 and executable by the processor 41, and includes instructions for controlling the processor 41 to execute the above-described functions (i.e., software execution functions). In this embodiment, the memory 42 at least needs to store a program for implementing the processor 41 to execute the above functions to implement modification of the protocol frames on the advertisement push terminal and the playing terminal, and add advertisement identification and advertisement content to the push information.
The memory 42, which is typically a semiconductor memory unit, includes a Random Access Memory (RAM), a Read Only Memory (ROM), and a CACHE memory (CACHE), of which RAM is the most important memory. The memory 42 is one of the important components in the computer, and is a bridge for communicating with the CPU, and the operation of all programs in the computer is performed in the memory, and is used for temporarily storing the operation data in the CPU and the data exchanged with the external memory such as the hard disk, and the CPU transfers the data to be operated to the memory for operation as long as the computer is in operation, and the CPU transmits the result after the operation is completed, and the operation of the memory also determines the stable operation of the computer.
The terminal provided in this embodiment further includes a sensor 44, where the sensor 44 may be configured to acquire advertisement information pushed by the terminal, or receive advertisement information sent by the pushing terminal, and transmit the acquired information to the processor 41, and the processor 41 respectively performs an advertisement identifier and a customized pushing identifier according to the information acquired by the sensor 44.
The present embodiments also provide a computer readable storage medium storing one or more first programs executable by one or more processors to perform the steps of:
acquiring push information to be sent on an advertisement push terminal, wherein the push information at least comprises advertisement content to be pushed and an advertisement identifier, and the advertisement identifier is used for identifying that the push information is advertisement information;
adding the advertisement identification to the push information to obtain advertisement information;
and sending the advertisement information to a playing terminal around the advertisement pushing terminal.
Or,
the computer readable storage medium stores one or more second programs executable by one or more processors to implement the steps of:
receiving advertisement information sent by an advertisement push terminal;
extracting identification information carried in the advertisement information;
judging whether the identification information is an advertisement identification;
if yes, reading the advertisement content in the advertisement information;
and playing the advertisement content according to a preset mode.
To sum up, the advertisement push method, the advertisement playing method, the terminal and the computer readable storage medium provided by the present invention, aiming at the defects that the existing judgment method for the advertisement information is complex in operation and low in accuracy, and the advertisement information can be judged as other information by mistake, the present invention provides an advertisement processing scheme capable of rapidly identifying the advertisement information, specifically, by adding an advertisement mark in the advertisement information to be pushed, then pushing the advertisement information with the increased advertisement mark to the playing terminal around the advertisement push terminal, after the advertisement information received by the playing terminal, extracting the mark information in the advertisement information, determining whether the received push information is the advertisement information according to the recognition information, and performing corresponding playing processing on the push information according to the recognition result, by adding the mark information, after the information is received by the user, the user can directly and quickly determine the push information as the advertisement information from the identification information, namely, the user can realize accurate judgment only through one-time identification operation, so that the identification efficiency and accuracy are greatly improved, the false identification probability is reduced, the popularization pertinence of the advertisement is improved through the identification mode, and the popularization operation of the advertisement information is facilitated.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
While the present invention has been described with reference to the embodiments shown in the drawings, the present invention is not limited to the embodiments, which are illustrative and not restrictive, and it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.