Improve method, apparatus, electronic equipment and storage medium that precision is launched in advertisementTechnical field
The present invention relates to fields of communication technology, and in particular to improves advertisement and launches the method, apparatus of precision, electronic equipmentAnd storage medium.
Background technique
With the popularity of the internet, more and more advertisers and channel publisher carry out advertisement throwing using internetIt puts, but the user information that advertiser and channel publisher can be got is extremely limited, can only largely learn advertisementShow number, the click condition of advertisement, this extremely limits to the Developing Tactics of advertisement.The advertisement launched is in user groupPractical displaying situation in body, how is the bandwagon effect of advertisement, and whether user is interested in this advertisement, and user is with the presence or absence of mistakeClick and dissatisfaction, are especially different crowd and specifically need which type of advertisement launched, and can be only achieved the dispensing effect of advertisementFruit, these all have no way of learning.
The utilization of big data analysis on the internet at present has entered the desk study stage, by the data collection of magnanimity,Data mining algorithm and predictive analysis ability are provided, to form preliminary tag along sort to potential user, but this kindLabel and classification are that general advertisement dispensing quotient is difficult to obtain, and over time, the change of user demand will will lead toData generate deviation, therefore how to guarantee that user tag can be accurate for a long time and effectively adjusts advertisement serving policy, are meshBefore have attracted much attention and urgent problem to be solved.
Summary of the invention
The present invention, which devises, improves method, apparatus, electronic equipment and storage medium that precision is launched in advertisement, by throwingThe advertisement put is tracked monitoring, forms unique library of accurately drawing a portrait for user, promotes the dispensing effect of advertisement.
In order to reach appeal purpose, the method that precision is launched in advertisement is improved, the described method comprises the following steps；
Advertisement pushing request is sent, and promotes advertisement tag for advertisement mark；
Obtain the user's id information for receiving the advertisement；
User is established to draw a portrait library, the user draw a portrait library include user's id information and with the User ID information associationPromote advertisement tag；
According to the demand of targeted advertisements, targeted advertisements label is determined；
It draws a portrait user's id information that selection in library matches with targeted advertisements label from user, and to the User ID being matched toPush targeted advertisements.
Preferably, user's portrait library includes user's id information and user's id information and popularization advertisement tag informationMapping table.
Further, user's id information that selection matches with targeted advertisements label from user's portrait library, comprising:
The popularization advertisement tag information to match with the targeted advertisements label information is searched from user's portrait library；
According to mapping table, user's id information corresponding with the popularization advertisement tag information is obtained.
Further, after obtaining user's id information, further includes: mark associated popularization advertisement tag for User ID.
Further, it repeats to send to promote ad-request, obtains the user's id information for receiving advertisement, marked for User IDAssociated popularization advertisement tag, and portrait is generated for user.
Further, after portrait being generated for user, further include；It is drawn a portrait to orient according to the user and launches advertisement.
Preferably, the User ID is subscriber phone number.
The present invention also provides the devices for improving advertisement dispensing precision, including；
Sending module, for sending advertisement pushing request；
Labeling module promotes advertisement tag for advertisement mark；
User draws a portrait library module, draws a portrait library for establishing user, the user draw a portrait library include user's id information and withThe popularization advertisement tag of the User ID information association；
Matching module, for user's id information that selection matches with targeted advertisements label from user's portrait library.
A kind of electronic equipment comprising processor, storage medium and computer program, the computer program are stored inIn storage medium, the computer program realizes the above-mentioned method for improving advertisement and launching precision when being executed by processor.
A kind of computer readable storage medium, is stored thereon with computer program, and the computer program is held by processorThe above-mentioned method for improving advertisement and launching precision is realized when row.
The present invention feeds back behavior using click of user etc. by the tracking monitor launched to advertisement, indexes mark for userLabel, allow same user to be exposed in multiple advertisements, so that categorized user is subjected to Screening Treatment again and labeling, it shouldUser tag ceaselessly can be updated and optimize, and ultimately generate portrait library, user information accuracy rate is improved, to reachAdvertisement is precisely launched, so as to user being its most interested advertisement, promotes the effect of advertisement, save advertisement atThis.
Detailed description of the invention
Fig. 1 is the method flow schematic diagram that the present invention improves that precision is launched in advertisement；
Fig. 2 is the apparatus structure schematic diagram that the present invention improves that precision is launched in advertisement；
Fig. 3 is the electronic equipment schematic diagram that the present invention improves that precision is launched in advertisement.
Specific embodiment
The present invention is described with reference to the drawings and improves method, apparatus, electronic equipment and storage medium that precision is launched in advertisement.
Embodiment one
As shown in Figure 1, improving the method that precision is launched in advertisement, the described method comprises the following steps；
110 send advertisement pushing request, and promote advertisement tag for advertisement mark；
Ad placement service is mainly that advertisement putting business in order to guarantee the dispensing effect of advertisement needs to be oriented dispensingA kind of business to be derived, label, which can be, to be met recently for a period of time in the item of certain websites, app browsing or shoppingPart is also possible to the condition interesting for the product for obtaining with oneself recommending, such as to recommend the white collar of Guangzhou, hereOnly with the condition in order to meet consigner's dispensing demand.
120 obtain the user's id information for receiving the advertisement；
After user in advertisement tag demand and database is contacted, begin to launch advertisement, when the user clicks orPerson, which checks etc., to be had after feedback row is, the ID of the user can be sent to consigner, the ID mono- of user by the device for monitoring advertisementAs be the user phone number.
130 establish user's portrait library, and user's portrait library includes user's id information and closes with user's id informationThe popularization advertisement tag of connection；
General consigner can not take the data of user in each fatware, it is therefore desirable to must all be gone when launching advertisement withPlatform cooperation just can guarantee that the advertising conversion effect of oneself is higher, and the present invention is by being monitored the advertisement of dispensing, due toEach user for meeting dispensing demand may click multiple advertisements, and the User ID can all be fed back to commission by monitoring of the advertisementSide, at this time will be more and more about the label of the same User ID, also can be more and more specific, are finally reached to form user's portraitThe purpose in library.
140, according to the demands of targeted advertisements, determine targeted advertisements label；
150 draw a portrait user's id informations that selection in library matches with targeted advertisements label from user, and to the use being matched toFamily ID pushes targeted advertisements.
As described above, the label of more and more advertisements is indexed into user's id information by constantly repeating to launch advertisementPortrait library is gone up and be generated for user, advertisement can be matched according to the demand label of advertisement to be put with User ID, be reached at this timeTo the purpose precisely launched.
Embodiment two
As Fig. 2 improve advertisement launch precision device, including；
Sending module 210, for sending advertisement pushing request；
Labeling module 220 promotes advertisement tag for advertisement mark；
User draws a portrait library module 230, draws a portrait library for establishing user, the user draw a portrait library include user's id information andWith the popularization advertisement tag of the User ID information association；
Matching module 240, for user's id information that selection matches with targeted advertisements label from user's portrait library.
Preferably, user's portrait library module 230 includes user's id information and user's id information and popularization advertisementsSign the mapping table of information.
Further, the user's id information to match with targeted advertisements label is selected from matching module 240, comprising:
The popularization advertisement tag information to match with the targeted advertisements label information is searched from user's portrait library；
According to mapping table, user's id information corresponding with the popularization advertisement tag information is obtained.
Further, after obtaining user's id information, further includes: mark associated popularization advertisement tag for User ID.
Further, user's portrait library module 230 repeats to send and promotes ad-request, obtains the user of reception advertisementID information marks associated popularization advertisement tag for User ID, and portrait is generated for user.
Further, after portrait being generated for user, further include；It is drawn a portrait to orient according to the user and launches advertisement.
Preferably, the User ID is subscriber phone number.
Embodiment three
Fig. 3 is the structural schematic diagram for a kind of electronic equipment that the embodiment of the present invention three provides, as shown in figure 3, the electronics is setStandby includes processor 310, memory 320, input unit 330 and output device 340；The number of processor 310 in computer equipmentIt measures and can be one or more, in Fig. 3 by taking a processor 310 as an example；Processor 310, memory 320 in electronic equipment,Input unit 330 can be connected with output device 340 by bus or other modes, in Fig. 3 for being connected by bus.
Memory 320 is used as a kind of computer readable storage medium, can be used for storing software program, journey can be performed in computerSequence and module, such as the corresponding program instruction of the method/module (example for improving advertisement and launching precision in the embodiment of the present inventionSuch as, receiving module 210, the processing module 220, index module 230 of the method for advertisement dispensing precision are improved).Processor 310 is logicalSoftware program, instruction and module that operation is stored in memory 320 are crossed, thereby executing the various function application of electronic equipmentAnd data processing, that is, realize the above-mentioned method for improving advertisement and launching precision.
Memory 320 can mainly include storing program area and storage data area, wherein storing program area can store operation systemApplication program needed for system, at least one function；Storage data area, which can be stored, uses created data etc. according to terminal.ThisOutside, memory 320 may include high-speed random access memory, can also include nonvolatile memory, for example, at least oneDisk memory, flush memory device or other non-volatile solid state memory parts.In some instances, memory 320 can be into oneStep includes the memory remotely located relative to processor 310, these remote memories can be set by network connection to electronicsIt is standby.The example of above-mentioned network includes but is not limited to internet, intranet, local area network, mobile radio communication and combinations thereof.
Input unit 330 can be used for receiving the subscriber identity information of input.Output device 340 may include the display such as display screenEquipment.
Example IV
The embodiment of the present invention four also provides a kind of storage medium comprising computer executable instructions, and the computer can be heldThe method that row instruction launches precision for executing raising advertisement when being executed by computer processor, this method comprises:
Advertisement pushing request is sent, and promotes advertisement tag for advertisement mark；
Obtain the user's id information for receiving the advertisement；
User is established to draw a portrait library, the user draw a portrait library include user's id information and with the User ID information associationPromote advertisement tag；
According to the demand of targeted advertisements, targeted advertisements label is determined；
It draws a portrait user's id information that selection in library matches with targeted advertisements label from user, and to the User ID being matched toPush targeted advertisements.
Certainly, a kind of storage medium comprising computer executable instructions, computer provided by the embodiment of the present inventionThe method operation that executable instruction is not limited to the described above can also be performed provided by any embodiment of the invention based on raisingThe relevant operation in the method for precision is launched in advertisement.
By the description above with respect to embodiment, it is apparent to those skilled in the art that, the present inventionIt can be realized by software and required common hardware, naturally it is also possible to which by hardware realization, but in many cases, the former is moreGood embodiment.Based on this understanding, technical solution of the present invention substantially in other words contributes to the prior artPart can be embodied in the form of software products, which can store in computer readable storage mediumIn, floppy disk, read-only memory (Read-Only Memory, ROM), random access memory (Random such as computerAccess Memory, RAM), flash memory (FLASH), hard disk or CD etc., including some instructions use so that an electronic equipment(can be mobile phone, personal computer, server or the network equipment etc.) executes method described in each embodiment of the present invention.
It is worth noting that, in the embodiment of the above-mentioned device based on the method for improving advertisement dispensing precision, it is includedEach unit and module be only divided according to the functional logic, but be not limited to the above division, as long as can be realNow corresponding function；In addition, the specific name of each functional unit is also only for convenience of distinguishing each other, it is not limited toProtection scope of the present invention.
The present invention feeds back behavior using click of user etc. by the tracking monitor launched to advertisement, indexes mark for userLabel, allow same user to be exposed in multiple advertisements, so that categorized user is subjected to Screening Treatment again and labeling, it shouldUser tag ceaselessly can be updated and optimize, and ultimately generate portrait library, user information accuracy rate is improved, to reachAdvertisement is precisely launched, so as to user being its most interested advertisement, promotes the effect of advertisement, save advertisement atThis.
According to the disclosure and teachings of the above specification, those skilled in the art in the invention can also be to above-mentioned embodiment partyFormula is changed and is modified.Therefore, the invention is not limited to the specific embodiments disclosed and described above, to of the inventionSome modifications and changes should also be as falling into the scope of the claims of the present invention.In addition, although being used in this specificationSome specific terms, these terms are merely for convenience of description, does not limit the present invention in any way.