A kind of enterprise marketing support platform Internet-basedTechnical field
The invention belongs to network service fields, more particularly to a kind of enterprise marketing support platform Internet-based.
Background technique
With the fast development of internet and intelligent mobile terminal, the selling operation of enterprise is also had increasing need for by means of mutualNetworking is expanded and is monitored；Sale refer to by sale, lease or other it is any in a manner of to third party provide product or serviceBehavior, including the activities such as related special operations, such as advertisement, promotion, exhibition, service to promote the behavior to carry out；For enterpriseFor industry sale nothing more than aiming at this enterprise product or service carry out capturing and further expanding for market.
Branching unit, branch, business personnel can be sent in different regional places during enterprise is soldDeng progress stationary point or mobile marketing, selling operation can also be shared and be marketed to outsourcing company, and in the process of marketingHave in the middle continual client and cooperation businessman cooperate and dock with this enterprise, the marketing activity of this commercial running withThe comparable complexity of process, company manager need timely to understand the sales situation of the products & services of this enterprise to preferablyThe overall situation is controlled, so that the merchandise planning and strategy of further enterprise product and service are formulated, in due course adjustment enterprise marketingLayout and strategy, and the market situation of the product or service to this enterprise is further predicted, but this process hasCertain difficulty, including to send branching unit, branch, business personnel selling operation concrete condition, including financial transaction,Supply chain situation, development of projects, selling spot position information data monitor in real time it is relatively difficult；To in sales processThe cooperative control service of financial transaction data and partner and partner user is relatively difficult, carries out city for enterprise marketing situationField requirement forecasting is relatively difficult.Therefore develop a kind of enterprise marketing support platform Internet-based has to solve problem aboveSignificance.
Summary of the invention
The purpose of the present invention is to provide a kind of enterprise marketing support platform Internet-based, by by different saleIn payment terminal/platform access sale support platform, the electronic certificate marketing supporting of fit applications supporting layer and cooperation pipeReason service, the enterprise marketing decision support service and market demand forecast service of application layer solve enterprise during enterprise marketingIndustry manager is difficult to the monitoring of the sales situation of the products & services of this enterprise, formulates merchandise planning and strategy is detached from enterprise practicalSales situation, and difficult problem is managed for client and cooperation businessman.
In order to solve the above technical problems, the present invention is achieved by the following technical solutions：
The present invention be a kind of enterprise marketing support platform Internet-based, including interface layer, data Layer, using supportLayer, application layer；
The interface layer connects two dimensional code terminal, barcode certificate terminal, short message IOD terminal, consumption POS by corporate intranetTerminal；The interface layer connects two dimensional code platform, barcode certificate platform, short message IOD platform, consumption POS by corporate extranet and puts downPlatform；
The interface layer connects data Layer by Enterprise Service Bus；The data Layer is connected by information data transmission moduleIt scoops out and uses supporting layer；The application supporting layer connects application layer by Enterprise Service Bus；
The application supporting layer includes electronic certificate marketing supporting and cooperative control service；
The application layer includes enterprise marketing decision support service and market demand forecast service；
It is connected between the enterprise marketing decision support service and market demand forecast service by interactive system.
Further, the two dimensional code terminal, barcode certificate terminal, short message IOD terminal, consumption POS terminal, two dimensional code are flatPlatform, barcode certificate platform, short message IOD platform, consumption POS platform are for recording and transmitting product or clothes that client pays this enterpriseThe consumption data information of business.
Further, the interface layer includes two dimensional code terminal/platform interface, barcode certificate terminal/platform interface, short messageIOD terminal/platform interface, consumption POS terminal/platform interface；
The two dimensional code terminal/platform interface receives the consumption data information from two dimensional code terminal and two dimensional code platform；
The barcode certificate terminal/platform interface receives the consumption data from barcode certificate terminal and barcode certificate platformInformation：
The short message IOD terminal/platform interface is for receiving the consumption number from short message IOD terminal and short message IOD platformIt is believed that breath；
Consumption POS terminal/the platform interface is used to receive from consumption POS terminal and consume the consumption number of POS platformIt is believed that breath.
Further, the data Layer includes financial database, supply chain database, project database, location database；
The financial database is used to store the financial data in the consumption data information from interface layer transmission；
The supply chain database is used to store the supply chain data in the consumption data information from interface layer transmission；
The project database is used to store this enterprise product or clothes in the consumption data information from interface layer transmissionThe project data of business；
The client that the location database is used to store in the consumption data information from interface layer transmission consumes positional numberAccording to.
Further, the electronic certificate marketing supporting includes verification of data service and sale control service；
The verification of data service includes business reconciliation, barcode certificate verification, service inquiry；
The sale control service includes service operation monitoring, traffic analysis, business position analysis.
Further, the cooperative control service includes partner's management service and service access management service；
Partner's management service includes businessman's data management, Business Information management, bordereau analysis, bulletin pipeReason, blacklist management；
The service access management service includes that test data setting, the setting of businessman's data, business diary management, business connectEnter configuration, miscellaneous function setting, interface log management.
Further, the enterprise marketing decision support service includes Authorize to X service, product price formulation, promotion planSlightly formulation, Product transport solution formulation, Expect Profits are formulated.
Further, the market demand forecast service includes sales volume and sales volume prediction service, product life cyclePrediction service, occupation rate of market calculate service, future profits earnings forecast service.
Further, the interactive system include data management module, model management module, project management module,Outgoing management module, database, model library, scheme base；
The data management module is connected by information data transmission module with database in real time；The database passes through letterBreath data transmission module is connected with enterprise marketing decision support service module；
The model management module is connected by information data transmission module with model library；
The project management module is connected by information data transmission module with scheme base；
The outgoing management module is connected by information data transmission module and market demand forecast service module；
Between the data management module and model library, scheme base, between model management module and database, scheme base,Pass through the man-machine gradually dialogue triggering of guide formula between project management module and database, model library.
Further, the database is used to store the Authorize to X letter in enterprise marketing decision support service moduleCease data；
The model library is used to store the various Authorize to X information datas with enterprise marketing decision support service moduleCorresponding market demand forecast service model；
The scheme base is used to store the various Authorize to X information datas with enterprise marketing decision support service moduleCorresponding market demand forecast service plan and method.
The invention has the advantages that：
1, the present invention is by the way that by different sales payment terminals/platform access sale support platform, fit applications are supportedLayer electronic certificate market supporting, realize various types of sales verify the unified management of terminal/platform, provide perfect electronics withClass marketing activity support function is demonstrate,proved, bar code, two dimensional code, short message IOD, the effective uniformity verifying for consuming POS terminal are provided, providedSell the sophisticated services data management function such as generation, transmission, bar code verifying detail, the electronic certificate data query of electronic certificateCan, have every sales data source true, reliable, the advantages of can be monitored in real time.
2, the present invention carries out perfect management and essence for partner by designing cooperative control service in application supporting layerThe data statistics of refinement carries out platform visualization service interfacing, business statistics and service management, side for the new business of accessJust in the docking and expansion of the new business of enterprise marketing, the management service and service access management for partner are improvedThe efficiency and effect of service.
3, the present invention is by improving in application layer design companies Authorize to X supporting and market demand forecast serviceMonitoring of company manager during enterprise marketing to the sales situation of the products & services of this enterprise, facilitates according to this enterpriseThe specific sales situations of products & services formulate merchandise planning, sales tactics, product price, Product transport scheme and expectationProfit improves the convenience and efficiency of the enterprise marketing strategic management of enterprise marketing manager.
4, the present invention is by establishing human-computer dialogue between enterprise marketing decision support service and market demand forecast serviceSystem, interactive system are formulated data according to Authorize to X data, the product price in enterprise marketing decision support service, are promotedThe product of this enterprise or the market pin of service are predicted and calculated to pin policy data, Product transport scheme, the data of Expect ProfitsAmount, product life cycle, occupation rate of market, prospective earnings profit and database, model library, the marketing model in scheme base, pinThe method and model for selling prediction compare and push the expection sales situation of enterprise product or service, improve enterprise marketing pipeReason person is directed to layout, formulation and the convenience of planning of enterprise marketing strategy, reduces the risk of marketing strategy failure.
Certainly, it implements any of the products of the present invention and does not necessarily require achieving all the advantages described above at the same time.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, will be described below to embodiment requiredAttached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for abilityFor the those of ordinary skill of domain, without creative efforts, it can also be obtained according to these attached drawings other attachedFigure.
Fig. 1 is a kind of block schematic illustration of enterprise marketing support platform Internet-based of the present invention；
Fig. 2 is interactive system building-block of logic.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, completeSite preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based onEmbodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts all otherEmbodiment shall fall within the protection scope of the present invention.
Please refer to shown in Fig. 1-2, the present invention be a kind of enterprise marketing support platform Internet-based, including interface layer,Data Layer, using supporting layer, application layer；Interface layer connects two dimensional code terminal, barcode certificate terminal, short message by corporate intranetIOD terminal, consumption POS terminal；Interface layer connects two dimensional code platform, barcode certificate platform, short message IOD by corporate extranet and puts downPlatform, consumption POS platform；Wherein, two dimensional code terminal, barcode certificate terminal, short message IOD terminal, consumption POS terminal are the groups of enterpriseSend branching unit, branch, business personnel are had pays for client or user for the product of enterprise or serviceTerminal；The two dimensional code platform, barcode certificate platform, short message IOD platform, consumption POS platform are the outsourcings with business tie-upThe terminal paid for client or user for the product of enterprise or service that service company is had；
Interface layer by Enterprise Service Bus connect data Layer, the Enterprise Service Bus be used for terminal each in interface layer/The transaction data of platform interface is integrated；Data Layer applies supporting layer by the connection of information data transmission module；Using supportLayer connects application layer by Enterprise Service Bus, which is used to carry out the data respectively serviced in application supporting layerIntegration；
It include electronic certificate marketing supporting and cooperative control service using supporting layer；Electronic certificate marketing support clothesBusiness provides perfect electronic certificate class marketing activity support function for verifying the unified management of terminal/platform to various types of salesCan, bar code, two dimensional code, short message IOD, the effective uniformity verifying for consuming POS terminal are provided, the life of sale electronic certificate is providedAt, transmission, bar code verifying detail, the sophisticated services data management function such as electronic certificate data query；Cooperative control service is usedIn the data statistics for carrying out perfect management and fining for partner, platform visualization is carried out for the new business of accessService interfacing, business statistics and service management, the docking and expansion of the convenient new business in enterprise marketing；
Application layer includes enterprise marketing decision support service and market demand forecast service；Enterprise marketing decision support serviceFor monitoring of the company manager in sales process to the sales situation of the products & services of this enterprise, facilitate according to this enterpriseThe specific sales situations of products & services formulate merchandise planning, sales tactics, product price, Product transport scheme and expectationProfit；.
It is connected between enterprise marketing decision support service and market demand forecast service by interactive system；It is man-machineConversational system is used for according to the data of enterprise marketing decision support service formulation, scheme, policy calculation and predicts this enterprise productOr service the market demand, life cycle, occupation rate, future profits income the case where；
Market demand forecast service is for Authorize to X data, the product price system in servicing enterprise marketing decision supportFixed number evidence, promotion strategy data, Product transport scheme, the data of Expect Profits are predicted and calculate the product or service of this enterpriseMarket sales volume, product life cycle, occupation rate of market, prospective earnings profit and database, model library, the sale in scheme baseModel, the method for sales forecast and model compare and push the expection sales situation of enterprise product or service, improve enterpriseIndustry sales management person is directed to layout, formulation and the convenience of planning of enterprise marketing strategy.
Wherein, two dimensional code terminal, barcode certificate terminal, short message IOD terminal, consumption POS terminal, two dimensional code platform, bar codeVoucher platform, short message IOD platform, consumption POS platform pay the product of this enterprise or disappearing for service for recording and transmitting clientTake data information.
Wherein, interface layer include two dimensional code terminal/platform interface, barcode certificate terminal/platform interface, short message IOD terminal/Platform interface, consumption POS terminal/platform interface；
Two dimensional code terminal/platform interface receives the consumption data information from two dimensional code terminal and two dimensional code platform；
Barcode certificate terminal/platform interface is received to be believed from the consumption data of barcode certificate terminal and barcode certificate platformBreath：
Short message IOD terminal/platform interface is believed for receiving from the consumption data of short message IOD terminal and short message IOD platformBreath；
Consumption POS terminal/platform interface is used to receive from consumption POS terminal and consume the consumption data letter of POS platformBreath.
Wherein, data Layer includes financial database, supply chain database, project database, location database；
Financial database is used to store the financial data in the consumption data information from interface layer transmission；
Supply chain database is used to store the supply chain data in the consumption data information from interface layer transmission；
Project database is used to store this enterprise product or service in the consumption data information from interface layer transmissionProject data；
The client that location database is used to store in the consumption data information from interface layer transmission consumes position data.
Wherein, electronic certificate marketing supporting includes verification of data service and sale control service；
Verification of data service includes business reconciliation, barcode certificate verification, service inquiry；All kinds of items are realized in verification of data serviceThe unified management of code verifying terminal, provides perfect electronic certificate class and manages marketing activity support function, provide bar code validityUnified verifying.
Sale control service includes service operation monitoring, traffic analysis, business position analysis.
Wherein, cooperative control service includes partner's management service and service access management service；
Partner's management service includes businessman's data management, Business Information management, bordereau analysis, bulletin management, blackName menu manager；
Service access management service includes that test data setting, the setting of businessman's data, business diary management, service access are matchedIt sets, miscellaneous function setting, interface log management.
Wherein, enterprise marketing decision support service is formulated including Authorize to X service, product price, promotion strategy is formulated,Product transport solution formulation, Expect Profits are formulated.
Wherein, market demand forecast service include sales volume and sales volume prediction service, product life cycle prediction service,Occupation rate of market calculates service, future profits earnings forecast service.
Wherein, interactive system includes data management module, model management module, project management module, outgoing managementModule, database, model library, scheme base；
Data management module is connected by information data transmission module with database in real time；Database is passed by information dataDefeated module is connected with enterprise marketing decision support service module；
Model management module is connected by information data transmission module with model library；
Project management module is connected by information data transmission module with scheme base；
Outgoing management module is connected by information data transmission module and market demand forecast service module；
Between data management module and model library, scheme base, between model management module and database, scheme base, schemePass through the man-machine gradually dialogue triggering of guide formula between management module and database, model library.
Wherein, database is for storing the Authorize to X information data in enterprise marketing decision support service module；
Model library is various opposite with Authorize to X information data in enterprise marketing decision support service module for storingThe market demand forecast service model answered；
Scheme base is various opposite with Authorize to X information data in enterprise marketing decision support service module for storingThe market demand forecast service plan and method answered.
In the description of this specification, the description of reference term " one embodiment ", " example ", " specific example " etc. meansParticular features, structures, materials, or characteristics described in conjunction with this embodiment or example are contained at least one implementation of the inventionIn example or example.In the present specification, schematic expression of the above terms may not refer to the same embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be in any one or more of the embodiments or examples to closeSuitable mode combines.
Present invention disclosed above preferred embodiment is only intended to help to illustrate the present invention.There is no detailed for preferred embodimentAll details are described, are not limited the invention to the specific embodiments described.Obviously, according to the content of this specification,It can make many modifications and variations.These embodiments are chosen and specifically described to this specification, is in order to better explain the present inventionPrinciple and practical application, so that skilled artisan be enable to better understand and utilize the present invention.The present invention is onlyIt is limited by claims and its full scope and equivalent.