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CN108833952A - The advertisement placement method and device of video - Google Patents

The advertisement placement method and device of video
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Publication number
CN108833952A
CN108833952ACN201810639249.5ACN201810639249ACN108833952ACN 108833952 ACN108833952 ACN 108833952ACN 201810639249 ACN201810639249 ACN 201810639249ACN 108833952 ACN108833952 ACN 108833952A
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Prior art keywords
advertisement
caption content
hyperlink
video
link
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CN108833952B (en
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张磊
李敏
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Beijing Youku Technology Co Ltd
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Beijing Youku Technology Co Ltd
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Abstract

This disclosure relates to the advertisement placement method and device of video.This method includes:Whether the subtitle for detecting video includes the corresponding caption content of the first advertisement;If the first caption content in the subtitle corresponds to first advertisement, according to the corresponding link of first advertisement, the corresponding hyperlink of first caption content is generated;First caption content is replaced using the corresponding hyperlink of first caption content in the subtitle.When the disclosure corresponds to the first advertisement by the first caption content in the subtitle of video, the corresponding hyperlink of the first caption content is generated according to the corresponding link of the first advertisement, and the first caption content is replaced using the corresponding hyperlink of the first caption content in subtitle, thus when user watches video, the first advertisement can be watched by the corresponding hyperlink of the first caption content in triggering subtitle, to which user can actively watch advertisement, user's passive viewing advertisement is avoided, and the precision that advertisement is launched is higher.

Description

The advertisement placement method and device of video
Technical field
This disclosure relates to the advertisement placement method and device of video technique field more particularly to a kind of video.
Background technique
In the related technology, advertisement, Yong Huxu are inserted into usually before the positive of video or in the intermediate of positive of videoFirst to have watched advertisement could watch positive, alternatively, needing first to have watched ability after one section of advertisement during watching positiveContinue to watch positive.In this fashion, user's passive viewing advertisement, and the precision that advertisement is launched is often lower.
Summary of the invention
In view of this, the present disclosure proposes a kind of advertisement placement method of video and devices.
According to the disclosure in a first aspect, provide a kind of advertisement placement method of video, including:
Whether the subtitle for detecting video includes the corresponding caption content of the first advertisement;
If the first caption content in the subtitle corresponds to first advertisement, corresponding according to first advertisementLink generates the corresponding hyperlink of first caption content;
First caption content is replaced using the corresponding hyperlink of first caption content in the subtitle.
In one possible implementation, whether the subtitle for detecting video includes the corresponding caption content of the first advertisement,Including:
Determine the corresponding product category of the first caption content in the video;
If the corresponding product category of first caption content product category corresponding with first advertisement matches,Determine that first caption content corresponds to first advertisement.
In one possible implementation, it according to the corresponding link of first advertisement, generates in first subtitleHold corresponding hyperlink, including:
It is wide by described first using first caption content as the text of the corresponding hyperlink of first caption contentLink of the corresponding link as the corresponding hyperlink of first caption content is accused, it is corresponding to generate first caption contentHyperlink.
In one possible implementation, it according to the corresponding link of first advertisement, generates in first subtitleHold corresponding hyperlink, including:
Using the corresponding keyword of first advertisement as the text of the corresponding hyperlink of first caption content, by instituteLink of the corresponding link of the first advertisement as the corresponding hyperlink of first caption content is stated, is generated in first subtitleHold corresponding hyperlink.
According to the second aspect of the disclosure, a kind of advertisement placement method of video is provided, including:
In the subtitle of video when hyperlink corresponding comprising the first caption content, detection is directed to first caption contentThe trigger action of corresponding hyperlink, wherein the corresponding hyperlink of first caption content is according to the corresponding chain of the first advertisementIt delivers a child into, first caption content corresponds to first advertisement;
If detecting the trigger action for the corresponding hyperlink of first caption content, show that described first is wideIt accuses.
In one possible implementation, the corresponding product category of first caption content and first advertisement pairThe product category answered matches.
In one possible implementation, first advertisement is shown, including:
The corresponding link of first advertisement is opened by suspension windows, shows first advertisement.
In one possible implementation, first advertisement is shown, including:
The corresponding link of first advertisement is opened by video window, shows first advertisement, wherein the videoWindow indicates to play the window of the video.
According to the third aspect of the disclosure, a kind of advertisement delivery device of video is provided, including:
First detection module, whether the subtitle for detecting video includes the corresponding caption content of the first advertisement;
Generation module, if corresponding to first advertisement for the first caption content in the subtitle, according toThe corresponding link of first advertisement generates the corresponding hyperlink of first caption content;
Replacement module, for replacing described first using the corresponding hyperlink of first caption content in the subtitleCaption content.
In one possible implementation, the first detection module includes:
First determines submodule, for determining the corresponding product category of the first caption content in the video;
Second determines submodule, if corresponding with first advertisement for the corresponding product category of first caption contentProduct category match, it is determined that first caption content correspond to first advertisement.
In one possible implementation, the generation module is used for:
It is wide by described first using first caption content as the text of the corresponding hyperlink of first caption contentLink of the corresponding link as the corresponding hyperlink of first caption content is accused, it is corresponding to generate first caption contentHyperlink.
In one possible implementation, the generation module is used for:
Using the corresponding keyword of first advertisement as the text of the corresponding hyperlink of first caption content, by instituteLink of the corresponding link of the first advertisement as the corresponding hyperlink of first caption content is stated, is generated in first subtitleHold corresponding hyperlink.
According to the fourth aspect of the disclosure, a kind of advertisement delivery device of video is provided, including:
Second detection module detects needle when for hyperlink corresponding comprising the first caption content in the subtitle of videoTo the trigger action of the corresponding hyperlink of first caption content, wherein the corresponding hyperlink root of first caption contentIt is generated according to the corresponding link of the first advertisement, first caption content corresponds to first advertisement;
Display module, if being shown for detecting for the trigger action of the corresponding hyperlink of first caption contentShow first advertisement.
In one possible implementation, the corresponding product category of first caption content and first advertisement pairThe product category answered matches.
In one possible implementation, the display module is used for:
The corresponding link of first advertisement is opened by suspension windows, shows first advertisement.
In one possible implementation, the display module is used for:
The corresponding link of first advertisement is opened by video window, shows first advertisement, wherein the videoWindow indicates to play the window of the video.
According to the 5th of the disclosure the aspect, a kind of advertisement delivery device of video is provided, including:Processor;For depositingStore up the memory of processor-executable instruction;Wherein, the processor is configured to the method for executing above-mentioned first aspect.
According to the 6th of the disclosure the aspect, a kind of advertisement delivery device of video is provided, including:Processor;For depositingStore up the memory of processor-executable instruction;Wherein, the processor is configured to the method for executing above-mentioned second aspect.
According to the 7th of the disclosure the aspect, a kind of non-volatile computer readable storage medium storing program for executing is provided, is stored thereon withComputer program instructions, wherein the computer program instructions realize above-mentioned third aspect method when being executed by processor.
According to the eighth aspect of the disclosure, a kind of non-volatile computer readable storage medium storing program for executing is provided, is stored thereon withComputer program instructions, wherein the computer program instructions realize above-mentioned fourth aspect method when being executed by processor.
The advertisement placement method and device of the video of all aspects of this disclosure pass through the first subtitle in the subtitle of videoWhen content corresponds to the first advertisement, according to the corresponding hyperlink of the first advertisement the first caption content of corresponding link generation, andThe first caption content is replaced using the corresponding hyperlink of the first caption content in subtitle, it, can be with thus when user watches videoThe first advertisement is watched by the corresponding hyperlink of the first caption content in triggering subtitle, so that user can actively watch advertisement,User's passive viewing advertisement is avoided, and the precision that advertisement is launched is higher.
According to below with reference to the accompanying drawings to detailed description of illustrative embodiments, the other feature and aspect of the disclosure will becomeIt is clear.
Detailed description of the invention
Comprising in the description and constituting the attached drawing of part of specification and specification together illustrates the disclosureExemplary embodiment, feature and aspect, and for explaining the principles of this disclosure.
Fig. 1 shows the flow chart of the advertisement placement method of the video according to one embodiment of the disclosure.
Fig. 2 shows the illustrative processes according to the advertisement placement method step S11 of the video of one embodiment of the disclosureFigure.
Fig. 3 shows the flow chart of the advertisement placement method of the video according to one embodiment of the disclosure.
It includes the first word in the subtitle of video in the advertisement placement method according to the video of one embodiment of the disclosure that Fig. 4, which is shown,The schematic diagram of the corresponding hyperlink of curtain content.
Fig. 5 shows the block diagram of the advertisement delivery device of the video according to one embodiment of the disclosure.
Fig. 6 shows an illustrative block diagram of the advertisement delivery device of the video according to one embodiment of the disclosure.
Fig. 7 shows the block diagram of the advertisement delivery device of the video according to one embodiment of the disclosure.
Fig. 8 is the block diagram for the device 800 that a kind of advertisement for video shown according to an exemplary embodiment is launched.
Fig. 9 is the block diagram for the device 1900 that a kind of advertisement for video shown according to an exemplary embodiment is launched.
Specific embodiment
Various exemplary embodiments, feature and the aspect of the disclosure are described in detail below with reference to attached drawing.It is identical in attached drawingAppended drawing reference indicate element functionally identical or similar.Although the various aspects of embodiment are shown in the attached drawings, removeIt non-specifically points out, it is not necessary to attached drawing drawn to scale.
Dedicated word " exemplary " means " being used as example, embodiment or illustrative " herein.Here as " exemplary "Illustrated any embodiment should not necessarily be construed as preferred or advantageous over other embodiments.
In addition, giving numerous details in specific embodiment below to better illustrate the disclosure.It will be appreciated by those skilled in the art that without certain details, the disclosure equally be can be implemented.In some instances, forMethod, means, element and circuit well known to those skilled in the art are not described in detail, in order to highlight the purport of the disclosure.
Fig. 1 shows the flow chart of the advertisement placement method of the video according to one embodiment of the disclosure.This method can be appliedIn server.As shown in Figure 1, the method comprising the steps of S11 to step S13.
In step s 11, whether the subtitle for detecting video includes the corresponding caption content of the first advertisement.
Video in the embodiment of the present disclosure can be any one video in video website.First advertisement can be for wait throwPut any one advertisement in advertising listing.Each advertisement in advertising listing to be put can correspond respectively to one or moreCaption content.For example, the first advertisement can correspond to one or more caption contents.The corresponding caption content of first advertisement can be withIt is word, word or phrase.
In one possible implementation, it can establish corresponding between the first advertisement and one or more caption contentsRelationship, and whether the subtitle that according to the corresponding relationship, can detect video includes the corresponding caption content of the first advertisement.
In step s 12, corresponding according to the first advertisement if the first caption content in subtitle corresponds to the first advertisementLink generates the corresponding hyperlink of the first caption content.
In the embodiments of the present disclosure, the corresponding link of the first advertisement can be regard as the corresponding hyperlink of the first caption contentLink.
In one possible implementation, according to the corresponding link of the first advertisement, it is corresponding to generate the first caption contentHyperlink, including:It is using the first caption content as the text of the corresponding hyperlink of the first caption content, the first advertisement is correspondingThe link as the corresponding hyperlink of the first caption content is linked, the corresponding hyperlink of the first caption content is generated.In the realizationIn mode, the content of text of the corresponding hyperlink of the first caption content is identical as the first caption content.For example, the first caption contentFor " lipstick ", the content of text of the corresponding hyperlink of the first caption content is also " lipstick ".
In one possible implementation, according to the corresponding link of the first advertisement, it is corresponding to generate the first caption contentHyperlink, including:It is wide by first using the corresponding keyword of the first advertisement as the text of the corresponding hyperlink of the first caption contentLink of the corresponding link as the corresponding hyperlink of the first caption content is accused, the corresponding hyperlink of the first caption content is generated.In this implementation, the corresponding keyword of the first advertisement can be the title of the product of the first advertisement.For example, the first advertisement pairThe keyword answered is " ABC lipstick ", and the first caption content is " lipstick ", then " ABC lipstick " can be used as the first caption contentThe text of corresponding hyperlink.
In step s 13, the first caption content is replaced using the corresponding hyperlink of the first caption content in subtitle.
In one possible implementation, in subtitle, the display mode of the corresponding hyperlink of the first caption content withDisplay mode not for the caption content of hyperlink is not identical.
As an example of the implementation, the text in the corresponding hyperlink of the first caption content has underscore.Wherein, underscore can be single underscore, double underline or dotted line etc..
Font-weight as another example of the implementation, in the corresponding hyperlink of the first caption content.
As another example of the implementation, the color of the font in the corresponding hyperlink of the first caption content with notIt is not identical for the font color in the caption content of hyperlink.
As another example of the implementation, the font size in the corresponding hyperlink of the first caption content is greater than notFor the font size in the caption content of hyperlink.
It should be noted that although with above example describe the display mode of the corresponding hyperlink of the first caption content withThe different mode of display mode not for the caption content of hyperlink is as above, it is understood by one of ordinary skill in the art that this public affairsOpen answer it is without being limited thereto.Those skilled in the art can be according to practical application scene demand and/or personal preference flexible setting firstThe display mode of the display mode of the corresponding hyperlink of caption content and the caption content for not being hyperlink, keeps the two not identical.
In alternatively possible implementation, in subtitle, the display mode of the corresponding hyperlink of the first caption contentIt is identical as the display mode not for the caption content of hyperlink.
When the embodiment of the present disclosure corresponds to the first advertisement by the first caption content in the subtitle of video, according to firstThe corresponding link of advertisement generates the corresponding hyperlink of the first caption content, and corresponding super using the first caption content in subtitleLink the first caption content of replacement can be corresponding by the first caption content in triggering subtitle thus when user watches videoHyperlink watch the first advertisement, so that user can actively watch advertisement, avoid user's passive viewing advertisement, and advertisement is launchedPrecision it is higher.
Fig. 2 shows the illustrative processes according to the advertisement placement method step S11 of the video of one embodiment of the disclosureFigure.As shown in Fig. 2, step S11 may include step S111 and step S112.
In step S111, the corresponding product category of the first caption content in video is determined.
In step S112, if the corresponding product category of the first caption content product category phase corresponding with the first advertisementMatch, it is determined that the first caption content corresponds to the first advertisement.
In one possible implementation, if the production corresponding with the first advertisement of the corresponding product category of the first caption contentCategory is not identical, then can determine the corresponding product category of the first caption content product category phase corresponding with the first advertisementMatch.For example, the first caption content is " lipstick ", the corresponding product category of the first caption content is " lipstick ", and the first advertisement is correspondingProduct category be also " lipstick ", then can determine the corresponding product category of the first caption content product corresponding with the first advertisementClassification matches.
In alternatively possible implementation, if the corresponding product category of the first caption content belongs to the first advertisement and corresponds toProduct category, then can determine the corresponding product category of the first caption content product category phase corresponding with the first advertisementMatch.For example, the first caption content is " lipstick ", the corresponding product category of the first caption content is " lipstick ", and the first advertisement is correspondingProduct category be " cosmetics ", then can determine that the corresponding product category of the first caption content belongs to the corresponding production of the first advertisementCategory is other, may thereby determine that the corresponding product category of the first caption content product category corresponding with the first advertisement matches.
In alternatively possible implementation, if the corresponding product category of the first advertisement belongs to the first caption content and corresponds toProduct category, then can determine the corresponding product category of the first caption content product category phase corresponding with the first advertisementMatch.For example, the corresponding product category of the first advertisement is " lipstick ", the corresponding product category of the first caption content is " cosmetics ",It can then determine that the corresponding product category of the first advertisement belongs to the corresponding product category of the first caption content, may thereby determine thatThe corresponding product category of one caption content product category corresponding with the first advertisement matches.
In alternatively possible implementation, if the corresponding product category of the first caption content is corresponding with the first advertisementProduct category belongs to the same major class, then can determine the production corresponding with the first advertisement of the corresponding product category of the first caption contentCategory does not match.For example, the corresponding product category of the first caption content is " lipstick ", the corresponding product category of the first advertisement is" facial mask ", the corresponding product category of the first caption content product category corresponding with the first advertisement belong to the " makeup of the same major classProduct " can then determine that the corresponding product category of the first caption content product category corresponding with the first advertisement matches.
Fig. 3 shows the flow chart of the advertisement placement method of the video according to one embodiment of the disclosure.This method can be appliedIn the terminal devices such as PC (Personal Computer, personal computer), tablet computer or mobile phone.As shown in figure 3, shouldMethod may include step S31 and step S32.
In step S31, in the subtitle of video when hyperlink corresponding comprising the first caption content, detection is directed to firstThe trigger action of the corresponding hyperlink of caption content, wherein the corresponding hyperlink of the first caption content is corresponding according to the first advertisementLink generate, the first caption content correspond to the first advertisement.
In one possible implementation, for the trigger action of the corresponding hyperlink of the first caption content, Ke YiweiAny type of trigger action.
It, can be with for the trigger action of the corresponding hyperlink of the first caption content in alternatively possible implementationFor the trigger action of specified type.For example, the trigger action of specified type can be touch operation or clicking operation.
It includes the first word in the subtitle of video in the advertisement placement method according to the video of one embodiment of the disclosure that Fig. 4, which is shown,The schematic diagram of the corresponding hyperlink of curtain content.In the example depicted in fig. 4, the text of the corresponding hyperlink of the first caption content is" lipstick ", the display mode of the corresponding hyperlink of the first caption content be not the display mode of the caption content of hyperlink not phaseTogether, the text in the corresponding hyperlink of the first caption content has underscore.
In one possible implementation, the corresponding product category of the first caption content product corresponding with the first advertisementClassification matches.
As an example of the implementation, if the corresponding product category of the first caption content is corresponding with the first advertisementProduct category is identical, then can determine the corresponding product category of the first caption content product category phase corresponding with the first advertisementMatch.For example, the first caption content is " lipstick ", the corresponding product category of the first caption content is " lipstick ", and the first advertisement is correspondingProduct category be also " lipstick ", then can determine the corresponding product category of the first caption content product corresponding with the first advertisementClassification matches.
As another example of the implementation, if the corresponding product category of the first caption content belongs to the first advertisement pairThe product category answered can then determine the corresponding product category of the first caption content product category phase corresponding with the first advertisementMatch.For example, the first caption content is " lipstick ", the corresponding product category of the first caption content is " lipstick ", and the first advertisement is correspondingProduct category be " cosmetics ", then can determine that the corresponding product category of the first caption content belongs to the corresponding production of the first advertisementCategory is other, may thereby determine that the corresponding product category of the first caption content product category corresponding with the first advertisement matches.
As another example of the implementation, if the corresponding product category of the first advertisement belongs to the first caption content pairThe product category answered can then determine the corresponding product category of the first caption content product category phase corresponding with the first advertisementMatch.For example, the corresponding product category of the first advertisement is " lipstick ", the corresponding product category of the first caption content is " cosmetics ",It can then determine that the corresponding product category of the first advertisement belongs to the corresponding product category of the first caption content, may thereby determine thatThe corresponding product category of one caption content product category corresponding with the first advertisement matches.
As another example of the implementation, if the corresponding product category of the first caption content is corresponding with the first advertisementProduct category belong to the same major class, then can determine that the corresponding product category of the first caption content is corresponding with the first advertisementProduct category matches.For example, the corresponding product category of the first caption content is " lipstick ", the corresponding product category of the first advertisementFor " facial mask ", the corresponding product category of the first caption content product category corresponding with the first advertisement belongs to the same major class and " changesCosmetic " can then determine that the corresponding product category of the first caption content product category corresponding with the first advertisement matches.
In step s 32, if detecting for the trigger action of the corresponding hyperlink of the first caption content, first is shownAdvertisement.
In one possible implementation, the first advertisement is shown, including:It is corresponding that the first advertisement is opened by suspension windowsLink, show the first advertisement.
An example as the implementation can pass through during showing the first advertisement by suspension windowsVideo window continues to play video.In this example, the first advertisement of display will not interrupt the process that user watches video.
It, can be temporary during showing the first advertisement by suspension windows as another example of the implementationBreak and puts video.In this example, suspension windows can be closed, and after continued broadcasting when detecting the instruction for closing suspension windowsPut video.
In one possible implementation, the first advertisement is shown, including:It is corresponding that the first advertisement is opened by video windowLink, show the first advertisement, wherein video window indicate play video window.In this implementation, if detecting needleTo the trigger action of the corresponding hyperlink of the first caption content, then the page of the first advertisement can be jumped to by video window,Show the first advertisement.
When the embodiment of the present disclosure is by hyperlink corresponding comprising the first caption content in the subtitle of video, detection is directed toThe trigger action of the corresponding hyperlink of first caption content, if detecting the triggering for the corresponding hyperlink of the first caption contentOperation, then show the first advertisement, can be corresponding by the first caption content in triggering subtitle thus when user watches videoHyperlink watches the first advertisement, so that user can actively watch advertisement, avoid user's passive viewing advertisement, and advertisement is launchedPrecision is higher.
Fig. 5 shows the block diagram of the advertisement delivery device of the video according to one embodiment of the disclosure.As shown in figure 5, the deviceIncluding:First detection module 51, whether the subtitle for detecting video includes the corresponding caption content of the first advertisement;Generation module52, if corresponding to the first advertisement for the first caption content in subtitle, according to the corresponding link of the first advertisement, generate firstThe corresponding hyperlink of caption content;Replacement module 53, for being replaced in subtitle using the corresponding hyperlink of the first caption contentFirst caption content.
Fig. 6 shows an illustrative block diagram of the advertisement delivery device of the video according to one embodiment of the disclosure.Such as Fig. 6 instituteShow:
In one possible implementation, first detection module 51 includes:First determines submodule 511, for determiningThe corresponding product category of the first caption content in video;Second determines submodule 512, if corresponding for the first caption contentProduct category product category corresponding with the first advertisement matches, it is determined that the first caption content corresponds to the first advertisement.
In one possible implementation, generation module 52 is used for:Using the first caption content as the first caption contentThe text of corresponding hyperlink, the link by the corresponding link of the first advertisement as the corresponding hyperlink of the first caption content are rawAt the corresponding hyperlink of the first caption content.
In one possible implementation, generation module 52 is used for:Using the corresponding keyword of the first advertisement as firstThe text of the corresponding hyperlink of caption content, by the corresponding link of the first advertisement as the corresponding hyperlink of the first caption contentLink generates the corresponding hyperlink of the first caption content.
When the embodiment of the present disclosure corresponds to the first advertisement by the first caption content in the subtitle of video, according to firstThe corresponding link of advertisement generates the corresponding hyperlink of the first caption content, and corresponding super using the first caption content in subtitleLink the first caption content of replacement can be corresponding by the first caption content in triggering subtitle thus when user watches videoHyperlink watch the first advertisement, so that user can actively watch advertisement, avoid user's passive viewing advertisement, and advertisement is launchedPrecision it is higher.
Fig. 7 shows the block diagram of the advertisement delivery device of the video according to one embodiment of the disclosure.As shown in fig. 7, the deviceIncluding:Second detection module 71, when for hyperlink corresponding comprising the first caption content in the subtitle of video, detection is directed toThe trigger action of the corresponding hyperlink of first caption content, wherein the corresponding hyperlink of the first caption content is according to the first advertisementCorresponding link generates, and the first caption content corresponds to the first advertisement;Display module 72, if for detecting for the first subtitleThe trigger action of the corresponding hyperlink of content, then show the first advertisement.
In one possible implementation, the corresponding product category of the first caption content product corresponding with the first advertisementClassification matches.
In one possible implementation, display module 72 is used for:It is corresponding that the first advertisement is opened by suspension windowsLink shows the first advertisement.
In one possible implementation, display module 72 is used for:It is corresponding that the first advertisement is opened by video windowLink shows the first advertisement, wherein video window indicates to play the window of video.
When the embodiment of the present disclosure is by hyperlink corresponding comprising the first caption content in the subtitle of video, detection is directed toThe trigger action of the corresponding hyperlink of first caption content, if detecting the triggering for the corresponding hyperlink of the first caption contentOperation, then show the first advertisement, can be corresponding by the first caption content in triggering subtitle thus when user watches videoHyperlink watches the first advertisement, so that user can actively watch advertisement, avoid user's passive viewing advertisement, and advertisement is launchedPrecision is higher.
Fig. 8 is the block diagram for the device 800 that a kind of advertisement for video shown according to an exemplary embodiment is launched.ExampleSuch as, device 800 can be mobile phone, computer, digital broadcasting terminal, messaging device, game console, and plate is setIt is standby, Medical Devices, body-building equipment, personal digital assistant etc..
Referring to Fig. 8, device 800 may include following one or more components:Processing component 802, memory 804, power supplyComponent 806, multimedia component 808, audio component 810, the interface 812 of input/output (I/O), sensor module 814, andCommunication component 816.
The integrated operation of the usual control device 800 of processing component 802, such as with display, telephone call, data communication, phaseMachine operation and record operate associated operation.Processing component 802 may include that one or more processors 820 refer to executeIt enables, to perform all or part of the steps of the methods described above.In addition, processing component 802 may include one or more modules, justInteraction between processing component 802 and other assemblies.For example, processing component 802 may include multi-media module, it is more to facilitateInteraction between media component 808 and processing component 802.
Memory 804 is configured as storing various types of data to support the operation in device 800.These data are shownExample includes the instruction of any application or method for operating on device 800, contact data, and telephone book data disappearsBreath, picture, video etc..Memory 804 can be by any kind of volatibility or non-volatile memory device or their groupIt closes and realizes, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM) is erasable to compileJourney read-only memory (EPROM), programmable read only memory (PROM), read-only memory (ROM), magnetic memory, flashDevice, disk or CD.
Power supply module 806 provides electric power for the various assemblies of device 800.Power supply module 806 may include power management systemSystem, one or more power supplys and other with for device 800 generate, manage, and distribute the associated component of electric power.
Multimedia component 808 includes the screen of one output interface of offer between described device 800 and user.OneIn a little embodiments, screen may include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, screenCurtain may be implemented as touch screen, to receive input signal from the user.Touch panel includes one or more touch sensingsDevice is to sense the gesture on touch, slide, and touch panel.The touch sensor can not only sense touch or sliding actionBoundary, but also detect duration and pressure associated with the touch or slide operation.In some embodiments, more matchmakersBody component 808 includes a front camera and/or rear camera.When device 800 is in operation mode, such as screening-mode orWhen video mode, front camera and/or rear camera can receive external multi-medium data.Each front camera andRear camera can be a fixed optical lens system or have focusing and optical zoom capabilities.
Audio component 810 is configured as output and/or input audio signal.For example, audio component 810 includes a MikeWind (MIC), when device 800 is in operation mode, when such as call mode, recording mode, and voice recognition mode, microphone is matchedIt is set to reception external audio signal.The received audio signal can be further stored in memory 804 or via communication setPart 816 is sent.In some embodiments, audio component 810 further includes a loudspeaker, is used for output audio signal.
I/O interface 812 provides interface between processing component 802 and peripheral interface module, and above-mentioned peripheral interface module canTo be keyboard, click wheel, button etc..These buttons may include, but are not limited to:Home button, volume button, start button and lockDetermine button.
Sensor module 814 includes one or more sensors, and the state for providing various aspects for device 800 is commentedEstimate.For example, sensor module 814 can detecte the state that opens/closes of device 800, and the relative positioning of component, for example, it is describedComponent is the display and keypad of device 800, and sensor module 814 can be with 800 1 components of detection device 800 or devicePosition change, the existence or non-existence that user contacts with device 800,800 orientation of device or acceleration/deceleration and device 800Temperature change.Sensor module 814 may include proximity sensor, be configured to detect without any physical contactPresence of nearby objects.Sensor module 814 can also include optical sensor, such as CMOS or ccd image sensor, atAs being used in application.In some embodiments, which can also include acceleration transducer, gyro sensorsDevice, Magnetic Sensor, pressure sensor or temperature sensor.
Communication component 816 is configured to facilitate the communication of wired or wireless way between device 800 and other equipment.Device800 can access the wireless network based on communication standard, such as WiFi, 2G or 3G or their combination.In an exemplary implementationIn example, communication component 816 receives broadcast singal or broadcast related information from external broadcasting management system via broadcast channel.In one exemplary embodiment, the communication component 816 further includes near-field communication (NFC) module, to promote short range communication.ExampleSuch as, NFC module can be based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra wide band (UWB) technology,Bluetooth (BT) technology and other technologies are realized.
In the exemplary embodiment, device 800 can be believed by one or more application specific integrated circuit (ASIC), numberNumber processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), field programmable gate array(FPGA), controller, microcontroller, microprocessor or other electronic components are realized, for executing the above method.
In the exemplary embodiment, a kind of non-volatile computer readable storage medium storing program for executing is additionally provided, for example including calculatingThe memory 804 of machine program instruction, above-mentioned computer program instructions can be executed above-mentioned to complete by the processor 820 of device 800Method.
Fig. 9 is the block diagram for the device 1900 that a kind of advertisement for video shown according to an exemplary embodiment is launched.For example, device 1900 may be provided as a server.Referring to Fig. 9, device 1900 includes processing component 1922, is further wrappedOne or more processors and memory resource represented by a memory 1932 are included, it can be by processing component for storingThe instruction of 1922 execution, such as application program.The application program stored in memory 1932 may include one or one withOn each correspond to one group of instruction module.In addition, processing component 1922 is configured as executing instruction, to execute above-mentioned sideMethod.
Device 1900 can also include that a power supply module 1926 be configured as the power management of executive device 1900, and oneWired or wireless network interface 1950 is configured as device 1900 being connected to network and input and output (I/O) interface1958.Device 1900 can be operated based on the operating system for being stored in memory 1932, such as Windows ServerTM, MacOS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.
In the exemplary embodiment, a kind of non-volatile computer readable storage medium storing program for executing is additionally provided, for example including calculatingThe memory 1932 of machine program instruction, above-mentioned computer program instructions can be executed by the processing component 1922 of device 1900 to completeThe above method.
The disclosure can be system, method and/or computer program product.Computer program product may include computerReadable storage medium storing program for executing, containing for making processor realize the computer-readable program instructions of various aspects of the disclosure.
Computer readable storage medium, which can be, can keep and store the tangible of the instruction used by instruction execution equipmentEquipment.Computer readable storage medium for example can be-- but it is not limited to-- storage device electric, magnetic storage apparatus, optical storageEquipment, electric magnetic storage apparatus, semiconductor memory apparatus or above-mentioned any appropriate combination.Computer readable storage mediumMore specific example (non exhaustive list) includes:Portable computer diskette, random access memory (RAM), read-only is deposited hard diskIt is reservoir (ROM), erasable programmable read only memory (EPROM or flash memory), static random access memory (SRAM), portableCompact disk read-only memory (CD-ROM), digital versatile disc (DVD), memory stick, floppy disk, mechanical coding equipment, for example thereonIt is stored with punch card or groove internal projection structure and the above-mentioned any appropriate combination of instruction.Calculating used herein aboveMachine readable storage medium storing program for executing is not interpreted that instantaneous signal itself, the electromagnetic wave of such as radio wave or other Free propagations lead toIt crosses the electromagnetic wave (for example, the light pulse for passing through fiber optic cables) of waveguide or the propagation of other transmission mediums or is transmitted by electric wireElectric signal.
Computer-readable program instructions as described herein can be downloaded to from computer readable storage medium it is each calculate/Processing equipment, or outer computer or outer is downloaded to by network, such as internet, local area network, wide area network and/or wireless networkPortion stores equipment.Network may include copper transmission cable, optical fiber transmission, wireless transmission, router, firewall, interchanger, gatewayComputer and/or Edge Server.Adapter or network interface in each calculating/processing equipment are received from network to be countedCalculation machine readable program instructions, and the computer-readable program instructions are forwarded, for the meter being stored in each calculating/processing equipmentIn calculation machine readable storage medium storing program for executing.
Computer program instructions for executing disclosure operation can be assembly instruction, instruction set architecture (ISA) instructs,Machine instruction, machine-dependent instructions, microcode, firmware instructions, condition setup data or with one or more programming languagesThe source code or object code that any combination is write, the programming language include the programming language-of object-oriented such asSmalltalk, C++ etc., and conventional procedural programming languages-such as " C " language or similar programming language.ComputerReadable program instructions can be executed fully on the user computer, partly execute on the user computer, be only as oneVertical software package executes, part executes on the remote computer or completely in remote computer on the user computer for partOr it is executed on server.In situations involving remote computers, remote computer can pass through network-packet of any kindIt includes local area network (LAN) or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as benefitIt is connected with ISP by internet).In some embodiments, by utilizing computer-readable program instructionsStatus information carry out personalized customization electronic circuit, such as programmable logic circuit, field programmable gate array (FPGA) or canProgrammed logic array (PLA) (PLA), the electronic circuit can execute computer-readable program instructions, to realize each side of the disclosureFace.
Referring herein to according to the flow chart of the method, apparatus (system) of the embodiment of the present disclosure and computer program product and/Or block diagram describes various aspects of the disclosure.It should be appreciated that flowchart and or block diagram each box and flow chart and/Or in block diagram each box combination, can be realized by computer-readable program instructions.
These computer-readable program instructions can be supplied to general purpose computer, special purpose computer or other programmable datasThe processor of processing unit, so that a kind of machine is produced, so that these instructions are passing through computer or other programmable datasWhen the processor of processing unit executes, function specified in one or more boxes in implementation flow chart and/or block diagram is producedThe device of energy/movement.These computer-readable program instructions can also be stored in a computer-readable storage medium, these refer toIt enables so that computer, programmable data processing unit and/or other equipment work in a specific way, thus, it is stored with instructionComputer-readable medium then includes a manufacture comprising in one or more boxes in implementation flow chart and/or block diagramThe instruction of the various aspects of defined function action.
Computer-readable program instructions can also be loaded into computer, other programmable data processing units or otherIn equipment, so that series of operation steps are executed in computer, other programmable data processing units or other equipment, to produceRaw computer implemented process, so that executed in computer, other programmable data processing units or other equipmentInstruct function action specified in one or more boxes in implementation flow chart and/or block diagram.
The flow chart and block diagram in the drawings show system, method and the computer journeys according to multiple embodiments of the disclosureThe architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generationOne module of table, program segment or a part of instruction, the module, program segment or a part of instruction include one or more useThe executable instruction of the logic function as defined in realizing.In some implementations as replacements, function marked in the boxIt can occur in a different order than that indicated in the drawings.For example, two continuous boxes can actually be held substantially in parallelRow, they can also be executed in the opposite order sometimes, and this depends on the function involved.It is also noted that block diagram and/orThe combination of each box in flow chart and the box in block diagram and or flow chart, can the function as defined in executing or dynamicThe dedicated hardware based system made is realized, or can be realized using a combination of dedicated hardware and computer instructions.
The presently disclosed embodiments is described above, above description is exemplary, and non-exclusive, andIt is not limited to disclosed each embodiment.Without departing from the scope and spirit of illustrated each embodiment, for this skillMany modifications and changes are obvious for the those of ordinary skill in art field.The selection of term used herein, purportIn the principle, practical application or technological improvement to the technology in market for best explaining each embodiment, or lead this technologyOther those of ordinary skill in domain can understand each embodiment disclosed herein.

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