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CN108764983A - Commercial operation method, system, program product and mobile terminal - Google Patents

Commercial operation method, system, program product and mobile terminal
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Publication number
CN108764983A
CN108764983ACN201810474491.1ACN201810474491ACN108764983ACN 108764983 ACN108764983 ACN 108764983ACN 201810474491 ACN201810474491 ACN 201810474491ACN 108764983 ACN108764983 ACN 108764983A
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China
Prior art keywords
user
platform
information
course
monitoring
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CN201810474491.1A
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Chinese (zh)
Inventor
戴嘉泽
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Shanghai Happy Words Education Technology Co Ltd
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Shanghai Happy Words Education Technology Co Ltd
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Priority to CN201810474491.1ApriorityCriticalpatent/CN108764983A/en
Publication of CN108764983ApublicationCriticalpatent/CN108764983A/en
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Abstract

This application discloses a kind of commercial operation method, system, program product and mobile terminals.This method includes:The platform receives the first service content that first user uploads, wherein the first service content is used to provide Teaching Service for the second user;Monitor the first operation behavior of the second user on the platform;According to the first operation behavior of the second user, the first service content is provided to the second user;In such a way that platform receives the first service content that the first user uploads, by monitoring operation behavior of the second user on platform, achieve the purpose that provide first service content to second user, to realize the technique effect for precisely pushing Teaching Service, and then solve the problems, such as that foreign language learning platform is difficult to realize profit in the related technology.

Description

Commercial operation method, system, program product and mobile terminal
Technical field
This application involves commercial operation field, in particular to a kind of commercial operation method, system, program product andMobile terminal.
Background technology
In the epoch of this globalization now, grasps one or multi-door foreign language is very necessary, therefore EFL teaching fieldIt flourishes always, many foreign language teaching mechanisms and foreign language learning website is emerged in society, and providing the user with foreign languageWhen learning platform, platform itself realizes that profit is difficult under the premise of not influencing user's use.
The problem of being difficult to realize profit for foreign language learning platform in the related technology not yet proposes effective solution side at presentCase.
Invention content
The main purpose of the application is to provide a kind of commercial operation method, system, program product and mobile terminal, with solutionThe problem of certainly foreign language learning platform is difficult to realize profit in the related technology.
To achieve the goals above, according to the one side of the application, a kind of commercial operation method is provided.
Include according to the commercial operation method of the application:The platform receives in the first service that first user uploadsHold, wherein the first service content is used to provide Teaching Service for the second user;The second user is monitored describedThe first operation behavior on platform;According to the first operation behavior of the second user, described the is provided to the second userOne service content.
Further, the platform receives the first service content that first user uploads and includes:The platform receivesThe first course explaining information that first user uploads, wherein the first course explaining information is to be carried out to curriculaIt is one or more in the video of explanation, audio and graph text information;The monitoring second user is on the platformFirst operation behavior includes:It monitors the second user and looking into for the page is explained to the course of first user on the platformSee operation;First operation behavior according to the second user provides the first service content to the second userIncluding:According to the second user corresponding first digital asset payment interface is generated for the first course explaining information;Monitor the delivery operation whether second user completes the first digital asset payment interface;If monitoring described second is usedThe delivery operation of the first digital asset payment interface is completed at family, then shows the first course explanation to the second userInformation.
Further, the first operation behavior of the monitoring second user on the platform includes:The platformReceive and preserve the first exam information of the second user, wherein first exam information is used to use as described secondThe total marks of the examination that family takes an exam on the platform;First operation behavior according to the second user, to instituteStating the second user offer first service content includes:Data analysis is carried out according to first exam information, is obtained describedSecond exam information of second user, wherein second exam information is used for will as the second user by predictionThe total marks of the examination come.
Further, the platform receives the first service content that first user uploads and includes:The platform receivesThe first service content between two parties that first user uploads;The first operation of the monitoring second user on the platformBehavior includes:Monitor the first learning objective setting operation of the second user on the platform;It is described according to described secondThe first operation behavior of user, providing the first service content to the second user includes:According to the second userFirst exam information and first learning objective, obtain the first demand information of the second user;According to first needInformation is sought, the described first service content between two parties is provided to the second user.
To achieve the goals above, according to the another aspect of the application, a kind of commercial operation system is provided.
Include according to the commercial operation system of the application:Uploading unit receives first user for the platformThe first service content of biography;Monitoring unit, for monitoring the first operation behavior of the second user on the platform;ServiceUnit provides the first service content for the first operation behavior according to the second user to the second user.
Further, the uploading unit includes:Course explains uploading module, and receiving described first for the platform usesThe first course explaining information that family uploads;Uploading module is serviced between two parties, receives what first user uploaded for the platformFirst service content between two parties.
Further, the monitoring unit includes:Monitoring course checks module, for monitoring the second user describedOperation is checked to the course of first user explanation page on platform;Test modules are monitored, are received simultaneously for the platformPreserve the first exam information of the second user;Learning objective module is monitored, for monitoring the second user described flatThe first learning objective setting operation on platform.
Further, the service unit includes:Payment interface generation module, for being directed to institute according to the second userIt states the first course explaining information and generates corresponding first digital asset payment interface;Payment module is monitored, for monitoring described theWhether two users complete the delivery operation of the first digital asset payment interface;Course display module, if for monitoring instituteThe delivery operation that second user completes the first digital asset payment interface is stated, then to second user displaying described firstCourse explaining information;Data analysis module obtains described second and uses for carrying out data analysis according to first exam informationSecond exam information at family;Demand determining module, for being learned according to the first exam information of the second user and described firstTarget is practised, the first demand information of the second user is obtained.
To achieve the goals above, according to the another aspect of the application, a kind of program product is provided, when described program is producedProduct realize above-mentioned method when being executed by computer equipment or mobile terminal device.
To achieve the goals above, according to the another aspect of the application, a kind of mobile terminal is provided, including memory,Processor and it is stored in the program that can be run on the memory and on the processor, wherein the processor executes instituteAbove-mentioned method is realized when stating program.
In the embodiment of the present application, in such a way that platform receives the first service content that the first user uploads, pass through prisonOperation behavior of the second user on platform is surveyed, has achieved the purpose that provide first service content to second user, to realizeIt is accurate to push the technique effect of Teaching Service, and then solve foreign language learning platform in the related technology and be difficult to realize asking for profitTopic.
Description of the drawings
The attached drawing constituted part of this application is used for providing further understanding of the present application so that the application's is otherFeature, objects and advantages become more apparent upon.The illustrative examples attached drawing and its explanation of the application is for explaining the application, notConstitute the improper restriction to the application.In the accompanying drawings:
Fig. 1 is the method for running schematic diagram according to a first embodiment of the present invention;
Fig. 2 is described according to a second embodiment of the present invention method for running schematic diagram;
Fig. 3 is described according to a third embodiment of the present invention method for running schematic diagram;
Fig. 4 is described according to a fourth embodiment of the present invention method for running schematic diagram;
Fig. 5 is the operation system schematic diagram according to a first embodiment of the present invention;
Fig. 6 is uploading unit schematic diagram according to the present invention;
Fig. 7 is monitoring unit schematic diagram according to the present invention;And
Fig. 8 is service unit schematic diagram according to the present invention.
Specific implementation mode
In order to make those skilled in the art more fully understand application scheme, below in conjunction in the embodiment of the present applicationAttached drawing, technical solutions in the embodiments of the present application are clearly and completely described, it is clear that described embodiment is onlyThe embodiment of the application part, instead of all the embodiments.Based on the embodiment in the application, ordinary skill peopleThe every other embodiment that member is obtained without making creative work should all belong to the model of the application protectionIt encloses.
It should be noted that term " first " in the description and claims of this application and above-mentioned attached drawing, "Two " etc. be for distinguishing similar object, without being used to describe specific sequence or precedence.It should be appreciated that using in this wayData can be interchanged in the appropriate case, so as to embodiments herein described herein.In addition, term " comprising " and " toolHave " and their any deformation, it is intended that cover it is non-exclusive include, for example, containing series of steps or unitProcess, method, system, product or equipment those of are not necessarily limited to clearly to list step or unit, but may include without clearIt is listing to Chu or for these processes, method, product or equipment intrinsic other steps or unit.
In this application, term "upper", "lower", "left", "right", "front", "rear", "top", "bottom", "inner", "outside"," in ", "vertical", "horizontal", " transverse direction ", the orientation or positional relationship of the instructions such as " longitudinal direction " be orientation based on ... shown in the drawings orPosition relationship.These terms are not intended to limit indicated primarily to preferably describe the utility model and embodimentDevice, element or component must have particular orientation, or constructed and operated with particular orientation.
Also, above-mentioned part term is other than it can be used to indicate that orientation or positional relationship, it is also possible to for indicating itHis meaning, such as term "upper" also are likely used for indicating certain relations of dependence or connection relation in some cases.For abilityFor the those of ordinary skill of domain, the concrete meaning of these terms in the present invention can be understood as the case may be.
In addition, term " installation ", " setting ", " being equipped with ", " connection ", " connected ", " socket " shall be understood in a broad sense.For example,It may be a fixed connection, be detachably connected or monolithic construction;Can be mechanical connection, or electrical connection;It can be direct phaseEven, or indirectly connected through an intermediary, or it is two connections internal between device, element or component.For those of ordinary skills, the specific meanings of the above terms in the present invention can be understood according to specific conditions.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phaseMutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
As shown in Figure 1, this method includes following step S101 to step S103:
Step S101, the platform receive the first service content that first user uploads;
Preferably, the first service content is used to provide Teaching Service for the second user, specifically, described firstUser is by this platform real-name authentication, lecturer horizontal with certain education and instruction, being capable of providing payment Teaching Service/oldTeacher/training organization, the second user are to carry out foreign language learning using this platform and buy the student of paid service.
Step S102 monitors the first operation behavior of the second user on the platform;
Preferably, the platform monitoring student determines that student currently locates in real time in the operation signal at mobile terminal or the ends PCIn page location.
Step S103 provides first clothes according to the first operation behavior of the second user to the second userBusiness content.
Preferably, according to student in the platform different location different operation behavior, targetedly recommend and open upShow the first service content.
In some embodiments of the present application, specifically, first user can be organization user or personal user, it canTo upload the short-sighted frequency of many words, the short-sighted frequency of teaching, they can absorb many beans vermicelli, and after attracting many beans vermicelli, these are oldSome video classes of Shi Shangchuan or link and introduction allow student check paying, and then platform draws a commission.
In some other embodiment of the application, specifically, platform of the student at us, other than carrying on the back word, alsoThese examination questions of four or six grades of paper can be done.After finishing paper examination question, platform has the video explanation of this each problem.And platform can be by big data analysis to analyze the problem concerning study of student and predict its future school grade.
In some other embodiment of the application, specifically, intelligent recommendation is carried out after having predicted, such as.It is nowMay, student's September will apply for that the university in the U.S., the achievement of TOEFL IELTS of student may only have a percentage this when,So student will prepare material in advance, this platform can be with intelligent recommendation all material, such as the school grade of student, Xue YuansuoPrize-winning item, student family background then help student's intelligent Matching that some schools, side is recommended to recommend to accuse while some schoolsTell that each school of student needs student in all fields and has which promotion, such as the achievement of student will reach how many, studentTOEFL will reach how many, student also needs to which awards will reach which promotion etc..
In some other embodiment of the application, specifically, this platform can dock a variety of commercial undertakings, for example stayIntermediary, art guidance mechanism, contest guidance mechanism etc. are learned, platform can be recommended study abroad the service of intermediary to student, and therefromIt draws a commission.
In some other embodiment of the application, specifically, consumption habit that platform can also be according to student and consumptionRecord, the consumption preferences and consuming capacity of intellectual analysis student, and recommend corresponding commodity, such as luxury goods, makeup for studentProduct, vehicle, electronic goods etc..
In some other embodiment of the application, specifically, this platform further relates to community operation and marketing, such as so-and-soTeacher's can upload the back of the body short-sighted frequency of word on platform, and the new word library of student is then just matched in the short-sighted frequency of this wordWhen can be shown automatically when student recites this word, while showing the head portrait of the uploader of this word, studentThe displaying page that this teacher can be entered after click sees the background introduction of this teacher and all back of the body words of uploadShort-sighted frequency and value-added service (pay content), and can click and pay close attention to this teacher, after student clicks and pays close attention to this teacher, fromThe fan group (having total group, also have according to region, age, the group of the attributes such as occupation subdivision) that this teacher is added is moved, has a word used for translation word in groupMachine keeper (being responsible for rejecting advertising user) and human administrator provisioned in platform (are responsible for operation fan group, service is oldTeacher), it helps to establish community viscosity between academics and students.
Specifically, teacher and user can also invite other people to be added fan group, addition when, is registered as a word used for translation word automaticallyThe user of platform, and pay close attention to the teacher automatically on platform, them are preferentially pushed when to user's pushing video pays close attention toTeacher video or push the video of teacher vip, teacher vip needs to pay, and improves the probability oneself being seen, specifically,Video display priority is:" content quality ", which is more than " bean vermicelli quantity " and is more than " vip ", is more than " ordinary user ", and content quality includesThe production technique click volume of the video of upload thumbs up number, comment number etc., if teacher creates content good enough, foreverFront can be come.Automatically it establishes after fan group, if student, which actively moves back group, will lose concern for teacher, so necessaryIt is maintained in group.
In some other embodiment of the application, specifically, our platforms, which can also hatch a batch, nets red teacher, such asContracting some, transboundary artist, small fresh meat, platform help them to write content, help their shooting and producings, them is helped to run community, theyAs long as keeping the appearance with new gravitation that can have bean vermicelli concern.
It can be seen from the above description that the present invention realizes following technique effect:
In the embodiment of the present application, in such a way that platform receives the first service content that the first user uploads, pass through prisonOperation behavior of the second user on platform is surveyed, has achieved the purpose that provide first service content to second user, to realizeIt is accurate to push the technique effect of Teaching Service, and then solve foreign language learning platform in the related technology and be difficult to realize asking for profitTopic.
According to embodiments of the present invention, as preferred in the present embodiment, as shown in Fig. 2, further including following step S201To step S205:
Step S201, the platform receive the first course explaining information that first user uploads;
Preferably, the first course explaining information is that video, audio and the picture and text explained to curricula are believedIt is one or more in breath.
Step S202 monitors the second user and explains looking into for the page to the course of first user on the platformSee operation;
Preferably, student enters the details page of teacher, the click that the platform passes through student by clicking the head portrait of teacherOperation determines that student comes into the details page of teacher.
Step S203 generates corresponding first number for the first course explaining information according to the second user and providesProduce payment interface;
Preferably, student wants the explanation video of viewing teacher, needs the certain expense of on-line payment, not according to different teachersSame video, is corresponding with different prices, student can be by scanning the two-dimensional code, jumping to Third-party payment platform (wechat, branchPay treasured), modes of being transferred accounts etc. by Mobile banking are paid.
Step S204 monitors the delivery operation whether second user completes the first digital asset payment interface;
Preferably, after student completes payment, this platform will receive the payment pass signal of third party service provider's feedback, toDetermine that delivery operation is completed in the student.
Step S205, if monitoring the delivery operation that the second user completes the first digital asset payment interface,Then the first course explaining information is shown to the second user.
Preferably, after student completes payment, this platform issues student the viewing permission of the video, and plays described firstCourse explains video.
Specifically, first user can be organization user or personal user, the short-sighted frequency of many words, religion can be uploadedLearn short-sighted frequency, they can absorb many beans vermicelli, after attracting many beans vermicelli, these teachers upload some video classes orLink and introduction, allow student check paying, then platform draws a commission.
According to embodiments of the present invention, as preferred in the present embodiment, as shown in figure 3, further including following step S301To step S302:
Step S301, the platform receive and preserve the first exam information of the second user;
Preferably, first exam information is used to take an exam on the platform as the second userTotal marks of the examination, specifically, platform of the student at us can also do these examinations of four or six grades of paper other than carrying on the back wordTopic.After finishing paper examination question, platform has the video explanation of this each problem.
Step S302 carries out data analysis according to first exam information, obtains the second examination of the second userInformation.
Preferably, second exam information is used for the total marks of the examination as the second user future by prediction,Specifically, platform can analyze the problem concerning study of student by big data analysis and predict the school grade in its future (i.e.Second exam information).
According to embodiments of the present invention, as preferred in the present embodiment, as shown in figure 4, further including following step S401To step S404:
Step S401, the platform receive the first user uploads first service content between two parties;
Preferably, this platform can dock a variety of commercial undertakings, for example study abroad intermediary, art teaches mechanism, contest auxiliaryMechanism etc. is led, platform can be recommended to study abroad the service of intermediary to student, and therefrom draw a commission.
Step S402 monitors the first learning objective setting operation of the second user on the platform;
Preferably, the learning objective of oneself is determined in this platform as student, for example will enter oneself for the examination Harvard University next year, platform connectsIt receives first learning objective and preserves, be used for subsequent data analysis.
Step S403 obtains described according to the first exam information of the second user and first learning objectiveThe first demand information of two users;
Preferably, platform pass through data analysis, in conjunction with student history learning record (i.e. described first exam information) andWant the university's (i.e. described first learning objective) entered oneself for the examination, every ability for needing to be promoted of student is calculated.
Step S404 provides the described first service content between two parties according to first demand information to the second user.
Preferably, the ability promoted, such as L proficiency, the prize-winning item of institute, public good clothes are needed in all fields according to studentBusiness etc., the corresponding service organization between two parties of intelligent Matching or individual.
It should be noted that step shown in the flowchart of the accompanying drawings can be in such as a group of computer-executable instructionsIt is executed in computer system, although also, logical order is shown in flow charts, and it in some cases, can be with notThe sequence being same as herein executes shown or described step.
According to embodiments of the present invention, a kind of system for implementing above-mentioned commercial operation method is additionally provided, such as Fig. 5 institutesShow, which includes:Uploading unit 10 receives the first service content that first user uploads for the platform;MonitoringUnit 20, for monitoring the first operation behavior of the second user on the platform;Service unit 30, for according toFirst operation behavior of second user provides the first service content to the second user.
Uploading unit 10 according to the present invention receives the first service that first user uploads for the platformContent, it is preferred that the first service content is used to provide Teaching Service for the second user, specifically, described first usesFamily is by this platform real-name authentication, lecturer horizontal with certain education and instruction, being capable of providing payment Teaching Service/oldTeacher/training organization, the second user are to carry out foreign language learning using this platform and buy the student of paid service.
Monitoring unit 20 according to the present invention is used to monitor the first operation of the second user on the platformBehavior, it is preferred that the platform monitoring student determines what student was currently in real time in the operation signal at mobile terminal or the ends PCPage location.
Service unit 30 according to the present invention is used for according to the first operation behavior of the second user, to described theTwo users provide the first service content, it is preferred that according to the different operation behavior of student's different location in the platform,Targetedly recommend and show the first service content.
As shown in fig. 6, according to embodiments of the present invention, as preferred in the present embodiment, the uploading unit 10 includes:ClassJourney explains uploading module 11, and the first course explaining information that first user uploads is received for the platform;It services between two partiesUploading module 12, the first service content between two parties for receiving that first user uploads for the platform.
Course explanation uploading module 11 according to the present invention receives what first user uploaded for the platformFirst course explaining information, it is preferred that the first course explaining information be the video that curricula is explained, audio withAnd it is one or more in graph text information.
Service uploading module 12 between two parties according to the present invention receives what first user uploaded for the platformFirst service content between two parties, it is preferred that this platform can dock a variety of commercial undertakings, for example study abroad intermediary, artistic guidance machineStructure, contest teach mechanism etc., and platform can be recommended to study abroad the service of intermediary to student, and therefrom draw a commission.
As shown in fig. 7, according to embodiments of the present invention, as preferred in the present embodiment, the monitoring unit 20 includes:PrisonIt surveys course and checks module 21, the page is explained to the course of first user on the platform for monitoring the second userCheck operation;Test modules 22 are monitored, the first exam information of the second user is received and preserved for the platform;PrisonLearning objective module 23 is surveyed, for monitoring the first learning objective setting operation of the second user on the platform.
Monitoring course according to the present invention checks that module 21 is right on the platform for monitoring the second userThe course explanation page of first user checks operation, it is preferred that student enters teacher's by clicking the head portrait of teacherDetails page, the platform determine that student comes into the details page of teacher by the clicking operation of student.
Monitoring test modules 22 according to the present invention receive for the platform and preserve the of the second userOne exam information, it is preferred that first exam information is used to take an exam on the platform as the second userThe total marks of the examination arrived, specifically, platform of the student at us can also do this of four or six grades of paper other than carrying on the back wordA little examination questions.After finishing paper examination question, platform has the video explanation of this each problem.
Monitoring learning objective module 23 according to the present invention is for monitoring the second user on the platformFirst learning objective setting operation, it is preferred that when student determines the learning objective of oneself in this platform, for example enter oneself for the examination Kazakhstan next yearBuddhist university, platform receive first learning objective and preserve, and are used for subsequent data analysis.
As shown in figure 8, according to embodiments of the present invention, as preferred in the present embodiment, the service unit 30 includes:BranchInterface generation module 31 is paid, for generating corresponding first number for the first course explaining information according to the second userWord assets payment interface;Payment module 32 is monitored, for monitoring whether the second user completes the first digital asset branchPay the delivery operation of interface;Course display module 33, if completing first digital asset for monitoring the second userThe delivery operation of payment interface then shows the first course explaining information to the second user;Data analysis module 34 is usedIn carrying out data analysis according to first exam information, the second exam information of the second user is obtained;Demand determines mouldBlock 35 is used for the first exam information according to the second user and first learning objective, obtains the second userFirst demand information.
Payment interface generation module 31 according to the present invention is used to be directed to the Lesson One according to the second userJourney explaining information generates corresponding first digital asset payment interface, it is preferred that student wants the explanation video of viewing teacher, needsThe certain expense of on-line payment is wanted, according to the different video of different teachers, is corresponding with different prices, student can pass through scanning twoDimension code, jump to Third-party payment platform (wechat, Alipay), modes of being transferred accounts etc. by Mobile banking are paid.
Monitoring payment module 32 according to the present invention is for monitoring whether the second user completes first numberThe delivery operation of word assets payment interface, it is preferred that after student completes payment, this platform will receive third party service provider's feedbackPass signal is paid, so that it is determined that delivery operation is completed in the student.
If course display module 33 according to the present invention completes first number for monitoring the second userThe delivery operation of word assets payment interface then shows the first course explaining information, it is preferred that student to the second userAfter completing payment, this platform issues student the viewing permission of the video, and plays the first course explanation video.
Data analysis module 34 according to the present invention is used to carry out data analysis according to first exam information, obtainsTo the second exam information of the second user, it is preferred that second exam information is used for as described the by predictingThe total marks of the examination in two user future, specifically, platform can analyze the problem concerning study of student and pre- by big data analysisSurvey the school grade (i.e. the second exam information) in its future.
Demand determining module 35 according to the present invention is used for the first exam information according to the second user and instituteThe first learning objective is stated, the first demand information of the second user is obtained, it is preferred that platform passes through data analysis, in conjunction withThe history learning of member records (i.e. described first exam information) and wants the university's (i.e. described first learning objective) entered oneself for the examination, and calculatesObtain every ability for needing to be promoted of student.
Additionally provide a kind of program product according to the another aspect of the application, when described program product by computer equipment orMobile terminal device can realize above-mentioned commercial operation method when executing.
A kind of mobile terminal is additionally provided according to the another aspect of the application, including memory, processor and is stored in instituteState the program that can be run on memory and on the processor, wherein the processor is realized above-mentioned when executing described programCommercial operation method.
Obviously, those skilled in the art should be understood that each module of the above invention or each step can be with generalComputing device realize that they can be concentrated on a single computing device, or be distributed in multiple computing devices and formedNetwork on, optionally, they can be realized with the program code that computing device can perform, it is thus possible to which they are storedBe performed by computing device in the storage device, either they are fabricated to each integrated circuit modules or by theyIn multiple modules or step be fabricated to single integrated circuit module to realize.In this way, the present invention is not limited to any specificHardware and software combines.
The foregoing is merely the preferred embodiments of the application, are not intended to limit this application, for the skill of this fieldFor art personnel, the application can have various modifications and variations.Within the spirit and principles of this application, any made by repairChange, equivalent replacement, improvement etc., should be included within the protection domain of the application.

Claims (10)

CN201810474491.1A2018-05-172018-05-17Commercial operation method, system, program product and mobile terminalPendingCN108764983A (en)

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