A kind of public transport vehicle-mounted information display system and methodTechnical field
The present invention relates to intelligent public transport technical fields, and in particular to a kind of public transport vehicle-mounted information display system and sideMethod.
Background technology
Public transport ads. on vehicle is a kind of out-of-home media that penetration is extremely strong, it has the excellent of fixed outdoor advertisingPoint --- advertisement picture impact force is big, and advertising impact is constant, while its mobility makes audient's level of ads. on vehicle moreExtensively, advertisement arrival rate higher.The major way of current bus body advertisement is that the graph text information printed is manually pastedOn vehicle body, content is fixed in for a period of time, and Change cost is high.
A small amount of bus is placed in LED display the word or pattern of external display scrolling on vehicle window, and display effect is poorAnd it can not dynamically adjust.
Invention content
Present invention aims at a kind of public transport vehicle-mounted information display systems of offer and method, the technical solution to overcome existingThe drawbacks of ads. on vehicle, can quickly show advertisement or the other information of needs according to peripheral object audient crowd.
The technical solution adopted in the present invention is as follows：
A kind of public transport vehicle-mounted information display system, including control module, display panel module, wireless communication module and high in the clouds controlMolding block, wherein the wireless communication module includes data transceiving unit and radio network unit；The control module respectively withDisplay panel module, wireless communication module and high in the clouds control module are connected；The wireless communication module controls mould with the high in the cloudsBlock is connected；The display panel module is for receiving the information transmitted by control module and being displayed on the screen；The channel radioBelieve the data transceiving unit of module for the data transmit-receive between the control module and the high in the clouds control module；It is describedThe radio network unit of wireless communication module can perceive the information of the subscriber terminal equipment outside vehicle, and pass through data transmit-receive listDescribed information is uploaded to the high in the clouds control module by member；The high in the clouds control module is used for acquired informationReason, and wireless communication module will be handed down to the information in requisition for broadcasting according to acquired information attribute.
The wireless communication module can pass through subscriber terminal equipment outside short-range communication technology perception vehicle.
The wireless communication module can connect internet away from the communication technology by length and be communicated with high in the clouds control module.
The display panel module connects the control module by wirelessly or non-wirelessly mode.
The wireless communication module further includes positioning unit, for obtaining vehicle real time position data.
Presentation of information is carried out using public transport vehicle-mounted information display system provided by the present invention, is included the following steps：
Step 1, the information of the outer subscriber terminal equipment of radio network unit perception vehicle of the wireless communication module, and lead toIt crosses data transceiving unit and described information is uploaded to high in the clouds control module；
Step 2, the user terminal information acquired in the high in the clouds control module comprehensive analysis, to confirm that target user belongs toProperty, it finds out to match with user property according to established rule and needs the information that plays, be issued to the wireless communication module；
Step 3, the wireless communication module need the information played to be uploaded to the control module, the control by describedDescribed information is sent to the display panel module by molding block, and plays described information on the display panel module.
Beneficial effects of the present invention are：The information of vehicle-surroundings target user crowd can be obtained in time, and accordingly playThe video or pictorial information needed.
Description of the drawings
Fig. 1 is public transport vehicle-mounted method for information display provided by the present invention；
Fig. 2 is the public transport vehicle-mounted method for information display employed in the embodiment of the present invention 1；
Fig. 3 is the public transport vehicle-mounted method for information display employed in the embodiment of the present invention 2.
Specific implementation mode
In order to make technical solution of the present invention be easier to understand, in conjunction with attached drawing by the way of specific embodiment, to this hairClear, complete description that bright technical solution carries out.It should be noted that the part that embodiment described herein is only the present invention is implementedExample, and whole realization methods of non-present invention, the embodiment only have exemplary, and effect is only to carry for auditor and the publicThe mode more simple and clear for understanding the content of present invention, rather than to the limitation of technical solution of the present invention.It is not departing fromUnder the premise of present inventive concept, all those of ordinary skill in the art do not make creative work with regard to thinkable other implementationsMode and other simple replacements and various change to technical solution of the present invention, belong to protection scope of the present invention.
Embodiment 1
A kind of public transport vehicle-mounted information display system, including vehicle-mounted control module, car-mounted display panel module, in-vehicle wireless communicationModule and high in the clouds control module.Wherein car-mounted display panel module is full color LED sign, external in two sides of bus,For the display of video or picture and text, vehicle-carrying display screen carries wifi communication units.Vehicle-mounted control module passes through in-vehicle wireless communicationWifi radio network units in module, wirelessly connection control vehicle-carrying display screen, the information of needs are sent toExternally to show on vehicle-carrying display screen.In-vehicle wireless communication module includes 4G mobile network datas Transmit-Receive Unit and wifi wireless networksNetwork unit.4G mobile network data Transmit-Receive Units connect high in the clouds control module, realize the transmitting-receiving of data.Wifi radio network unitsThere is two parts function, first part is as display screen or interior other control modules and 4G mobile network data Transmit-Receive UnitsBridge realizes the data interaction between this two parts；Second part function is quick sensing and handles bus crowd nearbyThe wifi signals of mobile terminal device, obtain the MAC Address of customer mobile terminal equipment, and are sent to 4G mobile network datas receiptsBill member, and finally it is uploaded to high in the clouds control system.
As shown in Fig. 2, being using the method that above-mentioned public transport vehicle-mounted information display system carries out presentation of information：Onboard wireless is logicalBelieve the wifi radio network units quick sensing of module and handle the wifi signals of the mobile terminal device of crowd near bus,The MAC Address of customer mobile terminal equipment is obtained, and is sent to 4G mobile network data Transmit-Receive Units, and is finally uploaded to high in the cloudsControl module.The MAC Address of high in the clouds control module analysis customer mobile terminal equipment, in conjunction with historical data and other third partiesThe portrait and association attributes of these users of data analysis from which further follows that advertisement or other information that needs are shown.These informationVehicle-mounted control module is reached by 4G mobile network datas Transmit-Receive Unit, wifi radio network units.Vehicle-mounted control module according toThe full color LED sign of the information and predetermined instruction control vehicle body both sides that receive, shows specified information, reaches letterCease the purpose publicized widely.
The public transport vehicle-mounted information display system that the present embodiment is provided and the method for information display based on the system, Neng GoujiWhen obtain the information of vehicle-surroundings target user crowd, and accordingly play the video or pictorial information of needs.
Embodiment 2
A kind of public transport vehicle-mounted information display system, including vehicle-mounted control module, car-mounted display panel module, in-vehicle wireless communicationModule, vehicle positioning module and high in the clouds control module.Wherein car-mounted display panel module is full color LED sign, external in public transportBehind vehicle, vehicle-mounted control module is connected by wired mode, the display for video or picture and text.In-vehicle wireless communication module packetInclude 4G mobile network datas Transmit-Receive Unit and blue tooth radio network unit.4G mobile network data Transmit-Receive Units connect high in the clouds controlModule realizes the transmitting-receiving of data.The indigo plant of the mobile terminal device of crowd near blue tooth radio network unit quick sensing busTooth signal obtains the Bluetooth information of customer mobile terminal equipment, and is sent to 4G mobile network data Transmit-Receive Units, and it is final onIt is transmitted to high in the clouds control module.Vehicle positioning module is based on GPS or Big Dipper technology, obtains vehicle real-time position information, and pass through 4GMobile network is uploaded to high in the clouds control module.
As shown in figure 3, being using the method that above-mentioned public transport vehicle-mounted information display system carries out presentation of information：Onboard wireless is logicalBelieve the Bluetooth signal of the mobile terminal device of crowd near the blue tooth radio network unit quick sensing bus of module, obtains and useThe Bluetooth information of family mobile terminal device, and 4G mobile network data transceiver modules are sent to, and finally it is uploaded to high in the clouds controlModule.Vehicle positioning module is based on GPS or Big Dipper technology, obtains vehicle real-time position information, and pass through 4G mobile network's unitsIt is uploaded to high in the clouds control module.The Bluetooth information of high in the clouds control module analysis customer mobile terminal equipment, in conjunction with historical data withAnd the portrait and association attributes of other third party's data analyses these users, while being determined according to the help of vehicle real-time position informationPlan from which further follows that advertisement or other information that needs are shown.These information are reached by 4G mobile network data Transmit-Receive UnitsVehicle-mounted control module.Vehicle-mounted control module controls the color LED of vehicle body back side according to the information and predetermined instruction that receiveDisplay screen shows specified information, achievees the purpose that information is publicized widely.
The public transport vehicle-mounted information display system that the present embodiment is provided and the method for information display based on the system, Neng GoujiWhen obtain the information of vehicle-surroundings target user crowd, and accordingly play the video or pictorial information of needs.
The embodiment of the present invention is described with above attached drawing, but the invention is not limited in above-mentioned specificEmbodiment, the above mentioned embodiment is only schematical, rather than restrictive, those skilled in the artUnder the inspiration of the present invention, without breaking away from the scope protected by the purposes and claims of the present invention, it can also make very muchForm, all of these belong to the protection of the present invention.