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CN108280073A - The influence power analysis method and system of news client - Google Patents

The influence power analysis method and system of news client
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CN108280073A
CN108280073ACN201710006727.4ACN201710006727ACN108280073ACN 108280073 ACN108280073 ACN 108280073ACN 201710006727 ACN201710006727 ACN 201710006727ACN 108280073 ACN108280073 ACN 108280073A
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influence
news client
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王文文
赵增峰
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Peking University Founder Group Co Ltd
Beijing Founder Electronics Co Ltd
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Peking University Founder Group Co Ltd
Beijing Founder Electronics Co Ltd
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Abstract

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本发明提出了一种新闻客户端的影响力分析方法及系统,新闻客户端的影响力分析方法包括:采集每个新闻客户端的相关信息;构建影响力分析模型;根据每个新闻客户端的相关信息,利用影响力分析模型计算每个新闻客户端的影响力;建立新闻客户端影响力排行,本发明使得用户可依据客观的采集数据,从新闻移动客户端的用户规模、评论数、满意度及活跃度多角度综合分析,得出最客观的新闻移动客户端的影响力排行,为新闻客户端的相关投资或者宣传提供依据。

The present invention proposes a method and system for analyzing the influence of a news client. The method for analyzing the influence of a news client includes: collecting relevant information of each news client; constructing an analysis model of influence; according to the relevant information of each news client, using The influence analysis model calculates the influence of each news client; establishes the ranking of the influence of news clients, and the present invention enables users to analyze the user scale, number of comments, satisfaction and activity of the news mobile client from multiple perspectives based on objectively collected data Through comprehensive analysis, the most objective influence ranking of news mobile clients can be obtained, which provides a basis for relevant investment or publicity of news clients.

Description

Translated fromChinese
新闻客户端的影响力分析方法及系统Influence Analysis Method and System of News Client

技术领域technical field

本发明涉及客户端技术领域,具体而言,涉及一种新闻客户端的影响力分析方法及系统。The present invention relates to the technical field of clients, in particular, to a method and system for analyzing the influence of a news client.

背景技术Background technique

App作为互联网产品的一个典型代表,从2009年开始便突飞猛进式的增长和发展,今年1月份的数据显示,以Android系统为主的Google Play应用商店,App数量超过140万,而7月份的报道数据显示,苹果AppStore应用商店里的App数量已超过150万。App, as a typical representative of Internet products, has grown and developed by leaps and bounds since 2009. According to the data in January this year, the number of apps in the Google Play application store based on the Android system exceeded 1.4 million, while the report in July Statistics show that the number of Apps in Apple's AppStore has exceeded 1.5 million.

APP的普遍应用,引出来的一批新型的商业模式,正不断地改变着传统商业模式所形成的消费格局与消费习惯,比如:为方便消费者的生活休闲娱乐,而衍生出来的移动智能终端APP模式,凭借其在移动客户端积攒的下载量和新颖的内容,吸引投资者和广告商来实现盈利,而作为投资者和广告商也会基于投资回报的原则更侧重选择影响力大的移动应用客户端。The widespread application of APP has led to a number of new business models, which are constantly changing the consumption pattern and consumption habits formed by traditional business models, such as: mobile smart terminals derived for the convenience of consumers' life, leisure and entertainment. The APP model, with its accumulated downloads and novel content on the mobile client, attracts investors and advertisers to realize profits, and as investors and advertisers, they will also focus more on choosing influential mobile apps based on the principle of return on investment. App client.

而新闻类移动客户端凭借其丰富的资讯资源、实时的信息推送和方便的社交互动得到越来越多的用户认可,无论是国家级的通讯社还是面临转型的纸质媒体,抑或是大型的门户网站,都将新闻客户端作为主打产品之一。And news mobile clients have been recognized by more and more users with their rich information resources, real-time information push and convenient social interaction, whether it is a national news agency, a paper media facing transformation, or a large portal Websites all use the news client as one of their main products.

如何综合客观的判断一个新闻App的实际应用影响力,无论是对APP的创建机构,还是对APP下载使用者,或是投资人,又或是做宣传的广告商都有着重要的意义。How to comprehensively and objectively judge the actual application influence of a news app is of great significance to the app creators, app download users, investors, and advertisers.

发明内容Contents of the invention

本发明旨在至少解决现有技术或相关技术中存在的技术问题之一。The present invention aims to solve at least one of the technical problems existing in the prior art or related art.

为此,本发明的一个目的在于提出了一种新闻客户端的影响力分析方法。Therefore, an object of the present invention is to propose a method for analyzing the influence of a news client.

本发明的另一个目的在于提出了一种新闻客户端的影响力分析系统。Another object of the present invention is to propose an influence analysis system of a news client.

有鉴于此,根据本发明的一个目的,提出了一种新闻客户端的影响力分析方法,包括:采集每个新闻客户端的相关信息;构建影响力分析模型;根据每个新闻客户端的相关信息,利用影响力分析模型计算每个新闻客户端的影响力;建立新闻客户端影响力排行。In view of this, according to an object of the present invention, a method for analyzing the influence of a news client is proposed, including: collecting relevant information of each news client; constructing an influence analysis model; according to the relevant information of each news client, using The influence analysis model calculates the influence of each news client; establishes the influence ranking of news clients.

本发明提供的新闻客户端的影响力分析方法,通过采集新闻客户端的相关信息,利用影响力分析模型计算每个新闻客户端的影响力,进而建立新闻客户端影响力排行,使得用户可依据客观的采集数据,从新闻移动客户端的用户规模、评论数、满意度及活跃度多角度综合分析,得出最客观的新闻移动客户端的影响力排行,为新闻客户端的相关投资或者宣传提供依据。The influence analysis method of the news client provided by the present invention collects the relevant information of the news client, uses the influence analysis model to calculate the influence of each news client, and then establishes the ranking of the influence of the news client, so that the user can use the objective collection The data is comprehensively analyzed from the perspectives of the user scale, number of comments, satisfaction and activity of the news mobile client, and the most objective influence ranking of the news mobile client is obtained, which provides a basis for related investment or publicity of the news client.

根据本发明的上述新闻客户端的影响力分析方法,还可以具有以下技术特征:According to the above-mentioned influence analysis method of the news client of the present invention, it may also have the following technical features:

在上述技术方案中,优选地,采集每个新闻客户端的所述相关信息的步骤包括:采集至少一个应用商店中的每个新闻客户端的第一相关信息;根据第一相关信息,获取每个新闻客户端的评分比率;分析每个新闻客户端的数据结构,得到分析结果;根据分析结果,利用模板配置方式采集每个新闻客户端的第二相关信息。In the above technical solution, preferably, the step of collecting the relevant information of each news client includes: collecting the first relevant information of each news client in at least one application store; The rating ratio of the client; analyze the data structure of each news client to obtain the analysis result; according to the analysis result, use the template configuration method to collect the second relevant information of each news client.

在该技术方案中,采集至少一个应用商店中的每个新闻客户端的第一相关信息,根据第一相关信息,获取每个新闻客户端的评分比率,并且利用抓包工具分析每个新闻客户端的数据结构,得到分析结果,再利用模板配置方式采集每个新闻客户端的第二相关信息,通过获取每个新闻客户端的第一相关信息以及第二相关信息,综合得到各个新闻客户端的影响力。In this technical solution, the first relevant information of each news client in at least one application store is collected, and according to the first relevant information, the scoring ratio of each news client is obtained, and the data of each news client is analyzed using a packet capture tool structure, get the analysis results, and then use the template configuration method to collect the second related information of each news client, and obtain the first related information and second related information of each news client to comprehensively obtain the influence of each news client.

在上述技术方案中,优选地,第一相关信息包括以下一种或其组合:下载量、评论数、评分、评分基数;第二相关信息包括以下一种或其组合:频道数、采集频道数、新闻采集量、评论采集量。In the above technical solution, preferably, the first relevant information includes one or a combination of the following: downloads, comments, ratings, and scoring bases; the second related information includes one or a combination of the following: number of channels, number of channels collected , the amount of news collection, and the amount of comment collection.

在该技术方案中,能够对各应用商店的移动引文客户端采集的下载量、评论数、评分、评分基数以及频道数、采集频道数、新闻采集量、评论采集量的信息,结合新闻客户端每日更新文章数和相关文章的评论量进行数据模型分析计算,进而获取相对综合及客观的影响力排名。In this technical solution, it is possible to combine the information of downloads, number of comments, ratings, rating base and number of channels, number of collection channels, amount of news collection, and amount of comments collected by mobile citation clients of each application store, combined with news client The number of articles updated daily and the amount of comments on related articles are analyzed and calculated by the data model to obtain a relatively comprehensive and objective ranking of influence.

在上述技术方案中,优选地,影响力分析模型为:其中,Y为新闻客户端的影响力,为用户规模,为平均评论数,为满意度,H为活跃度,Q1为用户规模权重系数,Q2为平均评论数权重系数,Q3为满意度权重系数,Q4为活跃度权重系数。In the above technical solution, preferably, the influence analysis model is: Among them, Y is the influence of the news client, is the user scale, is the average number of comments, Satisfaction, H is activity, Q1 is the weight coefficient of user scale, Q2 is the weight coefficient of average number of comments, Q3 is the weight coefficient of satisfaction, and Q4 is the weight coefficient of activity.

在该技术方案中,新闻客户端的影响力等于用户规模乘以用户规模权重系数加上评论数乘以评论数权重系数,再加上满意度乘以满意度权重系数,再加上活跃度乘以活跃度权重系数,实现更加客观、更加科学的新闻客户端的影响力的计算。In this technical solution, the influence of the news client is equal to the user scale multiplied by the weight coefficient of the user scale plus the number of comments multiplied by the weight coefficient of the number of comments, plus satisfaction multiplied by the weight coefficient of satisfaction, plus activity multiplied by Activity weight coefficient to achieve a more objective and scientific calculation of the influence of the news client.

在上述技术方案中,优选地,用户规模的计算公式为:其中,xi为至少一个应用商店中的每个新闻客户端的下载量,n为至少一个应用商店的个数。In the above technical solution, preferably, the user scale The calculation formula is: Wherein, xi is the download volume of each news client in at least one application store, and n is the number of at least one application store.

在该技术方案中,通过至少一个应用商店中的每个新闻客户端的下载量、至少一个应用商店的个数计算用户规模,进而使新闻客户端的影响力排名更加客观公正。In this technical solution, the user scale is calculated based on the download volume of each news client in at least one application store and the number of at least one application store, thereby making the influence ranking of the news client more objective and fair.

在上述技术方案中,优选地,平均评论数的计算公式为:其中,x′i为至少一个应用商店中的每个新闻APP的评论数,n为至少一个应用商店的个数。In the above technical solution, preferably, the average number of comments The calculation formula is: Among them,x′i is the number of comments of each news APP in at least one application store, and n is the number of at least one application store.

在该技术方案中,通过至少一个应用商店中的每个新闻APP的评论数、至少一个应用商店的个数计算平均评论数,进而得到新闻客户端的影响力。In this technical solution, the average number of comments is calculated through the number of comments of each news APP in at least one application store and the number of at least one application store, and then the influence of the news client is obtained.

在上述技术方案中,优选地,满意度的计算公式为:其中,x″i为至少一个应用商店中的每个新闻客户端的评分比率,n为至少一个应用商店的个数。In the above technical solutions, preferably, satisfaction The calculation formula is: Wherein, x″i is the rating ratio of each news client in at least one application store, and n is the number of at least one application store.

在该技术方案中,通过至少一个应用商店中的每个新闻客户端的评分比率、至少一个应用商店的个数计算满意度,进而得到新闻客户端的影响力。其中,每个新闻客户端的评分比率为评分与评分基数的比值。In this technical solution, the degree of satisfaction of each news client in at least one application store and the number of at least one application store are used to calculate the degree of satisfaction, and then the influence of the news client is obtained. Among them, the score ratio of each news client is the ratio of the score to the score base.

在上述技术方案中,优选地,活跃度H的计算公式为:其中,C为采集频道数,为单个频道平均每日新闻量,为单个频道平均每日评论数,P1为单个频道平均每日新闻量权重,P2为单个频道平均每日评论数权重。In the above technical solution, preferably, the calculation formula of activity H is: Among them, C is the number of acquisition channels, is the average daily news volume of a single channel, is the average daily number of comments of a single channel, P1 is the weight of the average daily news volume of a single channel, and P2 is the weight of the average daily number of comments of a single channel.

在该技术方案中,通过采集频道数、单个频道平均每日新闻量、单个频道平均每日评论数、单个频道平均每日新闻量权重、单个频道平均每日评论数权重计算活跃度,得到评价范围更广的新闻客户端的影响力。In this technical solution, the activity is calculated by collecting the number of channels, the average daily news volume of a single channel, the average daily comment volume of a single channel, the weight of the average daily news volume of a single channel, and the weight of the average daily comment volume of a single channel to obtain the evaluation The influence of a wider range of news clients.

在上述技术方案中,优选地,单个频道平均每日新闻量的计算公式为:其中,Ni为新闻采集量,n′为频道数,d为采集天数;单个频道平均每日评论数的计算公式为:其中,Mi为评论采集量,n′为频道数,d为采集天数。In the above technical solution, preferably, the average daily news volume of a single channel The calculation formula is: Among them, Ni is the amount of news collection, n' is the number of channels, and d is the number of days of collection; the average number of daily comments on a single channel The calculation formula is: Among them, Mi is the amount of comments collected, n' is the number of channels, and d is the number of days of collection.

在该技术方案中,通过新闻采集量、频道数、采集天数计算单个频道平均每日新闻量,通过评论采集量、频道数、采集天数计算单个频道平均每日评论数,进而计算活跃度,最终得到评价合理的新闻客户端的影响力排名。In this technical solution, the average daily news volume of a single channel is calculated by the amount of news collection, the number of channels, and the number of days of collection, and the average daily number of comments of a single channel is calculated by the amount of comment collection, the number of channels, and the number of days of collection, and then the activity is calculated. Get an influential ranking of well-rated news clients.

根据本发明的另一个目的,提出了一种新闻客户端的影响力分析系统,包括:采集单元,用于采集每个新闻客户端的相关信息;模型建立单元,用于构建影响力分析模型;计算单元,用于根据每个新闻客户端的相关信息,利用影响力分析模型计算每个新闻客户端的影响力;以及建立影响力排行。According to another object of the present invention, a system for analyzing the influence of a news client is proposed, including: a collection unit for collecting relevant information of each news client; a model building unit for building an influence analysis model; a calculation unit , for calculating the influence of each news client by using an influence analysis model according to the relevant information of each news client; and establishing a ranking of influence.

本发明提供的新闻客户端的影响力分析系统,通过采集单元采集新闻客户端的相关信息,模型建立单元构建影响力分析模型,计算单元利用影响力分析模型计算每个新闻客户端的影响力,进而建立新闻客户端影响力排行,使得用户可依据客观的采集数据,从新闻移动客户端的用户规模、评论数、满意度及活跃度多角度综合分析,得出最客观的新闻移动客户端的影响力排行,为新闻客户端的相关投资或者宣传提供依据。The influence analysis system of the news client provided by the present invention collects relevant information of the news client through the acquisition unit, the model building unit builds the influence analysis model, and the calculation unit uses the influence analysis model to calculate the influence of each news client, and then establishes the news The ranking of client influence allows users to comprehensively analyze the user scale, number of comments, satisfaction and activity of the news mobile client based on objectively collected data, and obtain the most objective influence ranking of the news mobile client. Provide a basis for relevant investment or publicity of the news client.

根据本发明的上述新闻客户端的影响力分析系统,还可以具有以下技术特征:According to the above-mentioned influence analysis system of the news client of the present invention, it may also have the following technical features:

在上述技术方案中,优选地,采集单元具体用于:采集至少一个应用商店中的每个新闻客户端的第一相关信息;根据第一相关信息,获取每个新闻客户端的评分比率;分析每个新闻客户端的数据结构,得到分析结果;根据分析结果,利用模板配置方式采集每个新闻客户端的第二相关信息。In the above technical solution, preferably, the collection unit is specifically configured to: collect the first relevant information of each news client in at least one application store; obtain the scoring ratio of each news client according to the first relevant information; analyze each According to the data structure of the news client, the analysis result is obtained; according to the analysis result, the second relevant information of each news client is collected by using a template configuration method.

在该技术方案中,采集单元采集至少一个应用商店中的每个新闻客户端的第一相关信息,根据第一相关信息,获取每个新闻客户端的评分比率,并且利用抓包工具分析每个新闻客户端的数据结构,得到分析结果,再利用模板配置方式采集每个新闻客户端的第二相关信息,通过获取每个新闻客户端的第一相关信息以及第二相关信息,综合得到各个新闻客户端的影响力。In this technical solution, the collection unit collects the first relevant information of each news client in at least one application store, obtains the rating ratio of each news client according to the first relevant information, and analyzes each news client by using a packet capture tool According to the data structure of each news client, the analysis results are obtained, and then the second relevant information of each news client is collected by using the template configuration method, and the influence of each news client is comprehensively obtained by obtaining the first relevant information and the second relevant information of each news client.

在上述技术方案中,优选地,第一相关信息包括以下一种或其组合:下载量、评论数、评分、评分基数;第二相关信息包括以下一种或其组合:频道数、采集频道数、新闻采集量、评论采集量。In the above technical solution, preferably, the first relevant information includes one or a combination of the following: downloads, comments, ratings, and scoring bases; the second related information includes one or a combination of the following: number of channels, number of channels collected , the amount of news collection, and the amount of comment collection.

在该技术方案中,能够对各应用商店的移动引文客户端采集的下载量、评论数、评分、评分基数以及频道数、采集频道数、新闻采集量、评论采集量的信息,结合新闻客户端每日更新文章数和相关文章的评论量进行数据模型分析计算,进而获取相对综合及客观的影响力排名。In this technical solution, it is possible to combine the information of downloads, number of comments, ratings, rating base and number of channels, number of collection channels, amount of news collection, and amount of comments collected by mobile citation clients of each application store, combined with news client The number of articles updated daily and the amount of comments on related articles are analyzed and calculated by the data model to obtain a relatively comprehensive and objective ranking of influence.

在上述技术方案中,优选地,影响力分析模型为:其中,Y为新闻客户端的影响力,为用户规模,为平均评论数,为满意度,H为活跃度,Q1为用户规模权重系数,Q2为平均评论数权重系数,Q3为满意度权重系数,Q4为活跃度权重系数。In the above technical solution, preferably, the influence analysis model is: Among them, Y is the influence of the news client, is the user scale, is the average number of comments, is satisfaction, H is activity, Q1 is the weight coefficient of user scale, Q2 is the weight coefficient of average number of comments, Q3 is the weight coefficient of satisfaction, and Q4 is the weight coefficient of activity.

在该技术方案中,新闻客户端的影响力等于用户规模乘以用户规模权重系数加上评论数乘以评论数权重系数,再加上满意度乘以满意度权重系数,再加上活跃度乘以活跃度权重系数,实现更加客观、更加科学的新闻客户端的影响力的计算。In this technical solution, the influence of the news client is equal to the user scale multiplied by the weight coefficient of the user scale plus the number of comments multiplied by the weight coefficient of the number of comments, plus satisfaction multiplied by the weight coefficient of satisfaction, plus activity multiplied by Activity weight coefficient to achieve a more objective and scientific calculation of the influence of the news client.

在上述技术方案中,优选地,用户规模的计算公式为:其中,xi为至少一个应用商店中的每个新闻客户端的下载量,n为至少一个应用商店的个数。In the above technical solution, preferably, the user scale The calculation formula is: Wherein,xi is the download volume of each news client in at least one application store, and n is the number of at least one application store.

在该技术方案中,通过至少一个应用商店中的每个新闻客户端的下载量、至少一个应用商店的个数计算用户规模,进而使新闻客户端的影响力排名更加客观公正。In this technical solution, the user scale is calculated based on the download volume of each news client in at least one application store and the number of at least one application store, thereby making the influence ranking of the news client more objective and fair.

在上述技术方案中,优选地,平均评论数的计算公式为:其中,x′i为至少一个应用商店中的每个新闻APP的评论数,n为至少一个应用商店的个数。In the above technical solution, preferably, the average number of comments The calculation formula is: Among them,x′i is the number of comments of each news APP in at least one application store, and n is the number of at least one application store.

在该技术方案中,通过至少一个应用商店中的每个新闻APP的评论数、至少一个应用商店的个数计算平均评论数,进而得到新闻客户端的影响力。In this technical solution, the average number of comments is calculated through the number of comments of each news APP in at least one application store and the number of at least one application store, and then the influence of the news client is obtained.

在上述技术方案中,优选地,满意度的计算公式为:其中,x″i为至少一个应用商店中的每个新闻客户端的评分比率,n为至少一个应用商店的个数。In the above technical solutions, preferably, satisfaction The calculation formula is: Wherein, x″i is the rating ratio of each news client in at least one application store, and n is the number of at least one application store.

在该技术方案中,通过至少一个应用商店中的每个新闻客户端的评分比率、至少一个应用商店的个数计算满意度,进而得到新闻客户端的影响力。其中,每个新闻客户端的评分比率为评分与评分基数的比值。In this technical solution, the degree of satisfaction of each news client in at least one application store and the number of at least one application store are used to calculate the degree of satisfaction, and then the influence of the news client is obtained. Among them, the score ratio of each news client is the ratio of the score to the score base.

在上述技术方案中,优选地,活跃度H的计算公式为:其中,C为采集频道数,为单个频道平均每日新闻量,为单个频道平均每日评论数,P1为单个频道平均每日新闻量权重,P2为单个频道平均每日评论数权重。In the above technical solution, preferably, the calculation formula of activity H is: Among them, C is the number of acquisition channels, is the average daily news volume of a single channel, is the average number of daily comments of a single channel, P1 is the weight of the average daily news volume of a single channel, and P2 is the weight of the average daily comments of a single channel.

在该技术方案中,通过采集频道数、单个频道平均每日新闻量、单个频道平均每日评论数、单个频道平均每日新闻量权重、单个频道平均每日评论数权重计算活跃度,得到评价范围更广的新闻客户端的影响力。In this technical solution, the activity is calculated by collecting the number of channels, the average daily news volume of a single channel, the average daily comment volume of a single channel, the weight of the average daily news volume of a single channel, and the weight of the average daily comment volume of a single channel to obtain the evaluation The influence of a wider range of news clients.

在上述技术方案中,优选地,单个频道平均每日新闻量的计算公式为:其中,Ni为新闻采集量,n′为频道数,d为采集天数;单个频道平均每日评论数的计算公式为:其中,Mi为评论采集量,n′为频道数,d为采集天数。In the above technical solution, preferably, the average daily news volume of a single channel The calculation formula is: Among them, Ni is the amount of news collection, n' is the number of channels, and d is the number of days of collection; the average number of daily comments on a single channel The calculation formula is: Among them, Mi is the amount of comments collected, n' is the number of channels, and d is the number of days of collection.

在该技术方案中,通过新闻采集量、频道数、采集天数计算单个频道平均每日新闻量,通过评论采集量、频道数、采集天数计算单个频道平均每日评论数,进而计算活跃度,最终得到评价合理的新闻客户端的影响力排名。In this technical solution, the average daily news volume of a single channel is calculated by the amount of news collection, the number of channels, and the number of days of collection, and the average daily number of comments of a single channel is calculated by the amount of comment collection, the number of channels, and the number of days of collection, and then the activity is calculated. Get an influential ranking of well-rated news clients.

本发明的附加方面和优点将在下面的描述部分中变得明显,或通过本发明的实践了解到。Additional aspects and advantages of the invention will become apparent in the description which follows, or may be learned by practice of the invention.

附图说明Description of drawings

本发明的上述和/或附加的方面和优点从结合下面附图对实施例的描述中将变得明显和容易理解,其中:The above and/or additional aspects and advantages of the present invention will become apparent and comprehensible from the description of the embodiments in conjunction with the following drawings, wherein:

图1示出了本发明的一个实施例的新闻客户端的影响力分析方法的流程示意图;Fig. 1 shows a schematic flow chart of an influence analysis method of a news client according to an embodiment of the present invention;

图2示出了本发明的一个实施例的新闻客户端的影响力分析系统的示意框图;Fig. 2 shows a schematic block diagram of an influence analysis system of a news client according to an embodiment of the present invention;

图3示出了本发明的一个具体实施例的应用商店的活跃用户分布示意图。Fig. 3 shows a schematic diagram of distribution of active users of an application store according to a specific embodiment of the present invention.

具体实施方式Detailed ways

为了能够更清楚地理解本发明的上述目的、特征和优点,下面结合附图和具体实施方式对本发明进行进一步的详细描述。需要说明的是,在不冲突的情况下,本申请的实施例及实施例中的特征可以相互组合。In order to understand the above-mentioned purpose, features and advantages of the present invention more clearly, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments. It should be noted that, in the case of no conflict, the embodiments of the present application and the features in the embodiments can be combined with each other.

在下面的描述中阐述了很多具体细节以便于充分理解本发明,但是,本发明还可以采用其他不同于在此描述的其他方式来实施,因此,本发明的保护范围并不限于下面公开的具体实施例的限制。In the following description, many specific details are set forth in order to fully understand the present invention, but the present invention can also be implemented in other ways different from those described here, therefore, the protection scope of the present invention is not limited to the specific details disclosed below. EXAMPLE LIMITATIONS.

本发明第一方面的实施例,提出一种新闻客户端的影响力分析方法,图1示出了本发明的一个实施例的新闻客户端的影响力分析方法的流程示意图:The embodiment of the first aspect of the present invention proposes a method for analyzing the influence of a news client. FIG. 1 shows a schematic flow chart of the method for analyzing the influence of a news client according to an embodiment of the present invention:

步骤102,采集每个新闻客户端的相关信息;Step 102, collecting relevant information of each news client;

步骤104,构建影响力分析模型;Step 104, constructing an influence analysis model;

步骤106,根据每个新闻客户端的相关信息,利用影响力分析模型计算每个新闻客户端的影响力;Step 106, according to the relevant information of each news client, use the influence analysis model to calculate the influence of each news client;

步骤108,建立新闻客户端影响力排行。Step 108, establishing a news client influence ranking.

本发明提供的新闻客户端的影响力分析方法,通过采集新闻客户端的相关信息,利用影响力分析模型计算每个新闻客户端的影响力,进而建立新闻客户端影响力排行,使得用户可依据客观的采集数据,从新闻移动客户端的用户规模、评论数、满意度及活跃度多角度综合分析,得出最客观的新闻移动客户端的影响力排行,为新闻客户端的相关投资或者宣传提供依据。The influence analysis method of the news client provided by the present invention collects the relevant information of the news client, uses the influence analysis model to calculate the influence of each news client, and then establishes the ranking of the influence of the news client, so that the user can use the objective collection The data is comprehensively analyzed from the perspectives of the user scale, number of comments, satisfaction and activity of the news mobile client, and the most objective influence ranking of the news mobile client is obtained, which provides a basis for related investment or publicity of the news client.

在本发明的一个实施例中,如图1所示,优选地,步骤102,采集每个新闻客户端的所述相关信息的步骤包括:In one embodiment of the present invention, as shown in FIG. 1, preferably, step 102, the step of collecting the relevant information of each news client includes:

步骤1022,采集至少一个应用商店中的每个新闻客户端的第一相关信息;Step 1022, collecting first relevant information of each news client in at least one application store;

步骤1024,根据第一相关信息,获取每个新闻客户端的评分比率;Step 1024, according to the first related information, obtain the rating ratio of each news client;

步骤1026,分析每个新闻客户端的数据结构,得到分析结果;Step 1026, analyzing the data structure of each news client to obtain the analysis result;

步骤1028,根据分析结果,利用模板配置方式采集每个新闻客户端的第二相关信息。Step 1028, according to the analysis result, collect the second related information of each news client by template configuration.

在该实施例中,采集至少一个应用商店中的每个新闻客户端的第一相关信息,根据第一相关信息,获取每个新闻客户端的评分比率,并且利用抓包工具分析每个新闻客户端的数据结构,得到分析结果,再利用模板配置方式采集每个新闻客户端的第二相关信息,通过获取每个新闻客户端的第一相关信息以及第二相关信息,综合得到各个新闻客户端的影响力。In this embodiment, the first relevant information of each news client in at least one application store is collected, and according to the first relevant information, the scoring ratio of each news client is obtained, and the data of each news client is analyzed using a packet capture tool structure, get the analysis results, and then use the template configuration method to collect the second related information of each news client, and obtain the first related information and second related information of each news client to comprehensively obtain the influence of each news client.

在本发明的一个实施例中,优选地,第一相关信息包括以下一种或其组合:下载量、评论数、评分、评分基数;第二相关信息包括以下一种或其组合:频道数、采集频道数、新闻采集量、评论采集量。In an embodiment of the present invention, preferably, the first related information includes one or a combination of the following: downloads, comments, ratings, rating bases; the second related information includes one or a combination of the following: channel number, The number of channels collected, the amount of news collected, and the amount of comments collected.

在该实施例中,能够对各应用商店的移动引文客户端采集的下载量、评论数、评分、评分基数以及频道数、采集频道数、新闻采集量、评论采集量的信息,结合新闻客户端每日更新文章数和相关文章的评论量进行数据模型分析计算,进而获取相对综合及客观的影响力排名。In this embodiment, it is possible to combine the information of the downloads, comments, ratings, rating bases and channels, collection channels, news collection volume, and comment collection volume collected by the mobile citation clients of each application store, in combination with the news client The number of articles updated daily and the amount of comments on related articles are analyzed and calculated by the data model to obtain a relatively comprehensive and objective ranking of influence.

在本发明的一个实施例中,优选地,影响力分析模型为:其中,Y为新闻客户端的影响力,为用户规模,为平均评论数,为满意度,H为活跃度,Q1为用户规模权重系数,Q2为平均评论数权重系数,Q3为满意度权重系数,Q4为活跃度权重系数。In one embodiment of the present invention, preferably, the influence analysis model is: Among them, Y is the influence of the news client, is the user scale, is the average number of comments, Satisfaction, H is activity, Q1 is the weight coefficient of user scale, Q2 is the weight coefficient of average number of comments, Q3 is the weight coefficient of satisfaction, and Q4 is the weight coefficient of activity.

在该实施例中,新闻客户端的影响力等于用户规模乘以用户规模权重系数加上评论数乘以评论数权重系数,再加上满意度乘以满意度权重系数,再加上活跃度乘以活跃度权重系数,实现更加客观、更加科学的新闻客户端的影响力的计算。In this embodiment, the influence of the news client is equal to the user scale multiplied by the weight coefficient of the user scale plus the number of comments multiplied by the weight coefficient of the number of comments, plus the degree of satisfaction multiplied by the weight coefficient of satisfaction, plus the degree of activity multiplied by Activity weight coefficient to achieve a more objective and scientific calculation of the influence of the news client.

在本发明的一个实施例中,优选地,用户规模的计算公式为:其中,xi为至少一个应用商店中的每个新闻客户端的下载量,n为至少一个应用商店的个数。In one embodiment of the present invention, preferably, the user scale The calculation formula is: Wherein, xi is the download volume of each news client in at least one application store, and n is the number of at least one application store.

在该实施例中,通过至少一个应用商店中的每个新闻客户端的下载量、至少一个应用商店的个数计算用户规模,进而使新闻客户端的影响力排名更加客观公正。In this embodiment, the user scale is calculated according to the download volume of each news client in at least one application store and the number of at least one application store, so as to make the influence ranking of the news client more objective and fair.

在本发明的一个实施例中,优选地,平均评论数的计算公式为:其中,x′i为至少一个应用商店中的每个新闻APP的评论数,n为至少一个应用商店的个数。In one embodiment of the present invention, preferably, the average number of comments The calculation formula is: Among them,x′i is the number of comments of each news APP in at least one application store, and n is the number of at least one application store.

在该实施例中,通过至少一个应用商店中的每个新闻APP的评论数、至少一个应用商店的个数计算平均评论数,进而得到新闻客户端的影响力。In this embodiment, the average number of comments is calculated through the number of comments of each news APP in at least one application store and the number of at least one application store, so as to obtain the influence of the news client.

在本发明的一个实施例中,优选地,满意度的计算公式为:其中,x″i为至少一个应用商店中的每个新闻客户端的评分比率,n为至少一个应用商店的个数。In one embodiment of the present invention, preferably, satisfaction The calculation formula is: Wherein, x″i is the rating ratio of each news client in at least one application store, and n is the number of at least one application store.

在该实施例中,通过至少一个应用商店中的每个新闻客户端的评分比率、至少一个应用商店的个数计算满意度,进而得到新闻客户端的影响力。其中,每个新闻客户端的评分比率为评分与评分基数的比值。In this embodiment, the degree of satisfaction of each news client in at least one application store and the number of at least one application store are used to calculate the satisfaction degree, thereby obtaining the influence of the news client. Among them, the score ratio of each news client is the ratio of the score to the score base.

在本发明的一个实施例中,优选地,活跃度H的计算公式为:其中,C为采集频道数,为单个频道平均每日新闻量,为单个频道平均每日评论数,P1为单个频道平均每日新闻量权重,P2为单个频道平均每日评论数权重。In one embodiment of the present invention, preferably, the calculation formula of activity H is: Among them, C is the number of acquisition channels, is the average daily news volume of a single channel, is the average daily number of comments of a single channel, P1 is the weight of the average daily news volume of a single channel, and P2 is the weight of the average daily number of comments of a single channel.

在该实施例中,通过采集频道数、单个频道平均每日新闻量、单个频道平均每日评论数、单个频道平均每日新闻量权重、单个频道平均每日评论数权重计算活跃度,得到评价范围更广的新闻客户端的影响力。In this embodiment, the evaluation is obtained by collecting the number of channels, the average daily news volume of a single channel, the average daily number of comments of a single channel, the weight of the average daily news volume of a single channel, and the weight of the average daily number of comments of a single channel The influence of a wider range of news clients.

在本发明的一个实施例中,优选地,单个频道平均每日新闻量的计算公式为:其中,Ni为新闻采集量,n′为频道数,d为采集天数;单个频道平均每日评论数的计算公式为:其中,Mi为评论采集量,n′为频道数,d为采集天数。In one embodiment of the present invention, preferably, the average daily news volume of a single channel The calculation formula is: Among them, Ni is the amount of news collection, n' is the number of channels, and d is the number of days of collection; the average number of daily comments on a single channel The calculation formula is: Among them, Mi is the amount of comments collected, n' is the number of channels, and d is the number of days of collection.

在该实施例中,通过新闻采集量、频道数、采集天数计算单个频道平均每日新闻量,通过评论采集量、频道数、采集天数计算单个频道平均每日评论数,进而计算活跃度,最终得到评价合理的新闻客户端的影响力排名。In this embodiment, the average daily news volume of a single channel is calculated by the amount of news collection, the number of channels, and the number of days of collection, and the average daily number of comments of a single channel is calculated by the amount of comment collection, the number of channels, and the number of days of collection, and then the activity is calculated. Get an influential ranking of well-rated news clients.

本发明第一方面的实施例,提出一种新闻客户端的影响力分析系统200,图2示出了本发明的一个实施例的新闻客户端的影响力分析系统200的示意框图:The embodiment of the first aspect of the present invention proposes an influence analysis system 200 of a news client. FIG. 2 shows a schematic block diagram of an influence analysis system 200 of a news client according to an embodiment of the present invention:

采集单元202,用于采集每个新闻客户端的相关信息;A collection unit 202, configured to collect relevant information of each news client;

模型建立单元204,用于构建影响力分析模型;A model building unit 204, configured to build an influence analysis model;

计算单元206,用于根据每个新闻客户端的相关信息,利用影响力分析模型计算每个新闻客户端的影响力;以及建立影响力排行。The calculation unit 206 is configured to calculate the influence of each news client by using an influence analysis model according to the relevant information of each news client; and establish a ranking of influence.

本发明提供的新闻客户端的影响力分析系统200,通过采集单元202采集新闻客户端的相关信息,模型建立单元204构建影响力分析模型,计算单元206利用影响力分析模型计算每个新闻客户端的影响力,进而建立新闻客户端影响力排行,使得用户可依据客观的采集数据,从新闻移动客户端的用户规模、评论数、满意度及活跃度多角度综合分析,得出最客观的新闻移动客户端的影响力排行,为新闻客户端的相关投资或者宣传提供依据。The influence analysis system 200 of the news client provided by the present invention collects the relevant information of the news client through the acquisition unit 202, the model building unit 204 builds the influence analysis model, and the calculation unit 206 uses the influence analysis model to calculate the influence of each news client , and then establish the influence ranking of the news client, so that users can comprehensively analyze the user scale, number of comments, satisfaction and activity of the news mobile client based on objectively collected data, and obtain the most objective influence of the news mobile client Power ranking, to provide a basis for relevant investment or publicity of the news client.

在本发明的一个实施例中,优选地,采集单元202具体用于:采集至少一个应用商店中的每个新闻客户端的第一相关信息;根据第一相关信息,获取每个新闻客户端的评分比率;分析每个新闻客户端的数据结构,得到分析结果;根据分析结果,利用模板配置方式采集每个新闻客户端的第二相关信息。In an embodiment of the present invention, preferably, the collection unit 202 is specifically configured to: collect the first relevant information of each news client in at least one application store; obtain the scoring ratio of each news client according to the first relevant information ; Analyzing the data structure of each news client to obtain the analysis result; according to the analysis result, using template configuration to collect the second relevant information of each news client.

在该实施例中,采集单元202采集至少一个应用商店中的每个新闻客户端的第一相关信息,根据第一相关信息,获取每个新闻客户端的评分比率,并且利用抓包工具分析每个新闻客户端的数据结构,得到分析结果,再利用模板配置方式采集每个新闻客户端的第二相关信息,通过获取每个新闻客户端的第一相关信息以及第二相关信息,综合得到各个新闻客户端的影响力。In this embodiment, the collection unit 202 collects the first relevant information of each news client in at least one application store, obtains the scoring ratio of each news client according to the first relevant information, and analyzes each news using a packet capture tool. The data structure of the client, get the analysis results, and then use the template configuration method to collect the second relevant information of each news client, and obtain the influence of each news client comprehensively by obtaining the first relevant information and the second relevant information of each news client .

在本发明的一个实施例中,优选地,第一相关信息包括以下一种或其组合:下载量、评论数、评分、评分基数;第二相关信息包括以下一种或其组合:频道数、采集频道数、新闻采集量、评论采集量。In an embodiment of the present invention, preferably, the first related information includes one or a combination of the following: downloads, comments, ratings, rating bases; the second related information includes one or a combination of the following: channel number, The number of channels collected, the amount of news collected, and the amount of comments collected.

在该实施例中,能够对各应用商店的移动引文客户端采集的下载量、评论数、评分、评分基数以及频道数、采集频道数、新闻采集量、评论采集量的信息,结合新闻客户端每日更新文章数和相关文章的评论量进行数据模型分析计算,进而获取相对综合及客观的影响力排名。In this embodiment, it is possible to combine the information of the downloads, comments, ratings, rating bases and channels, collection channels, news collection volume, and comment collection volume collected by the mobile citation clients of each application store, in combination with the news client The number of articles updated daily and the amount of comments on related articles are analyzed and calculated by the data model to obtain a relatively comprehensive and objective ranking of influence.

在本发明的一个实施例中,优选地,影响力分析模型为:其中,Y为新闻客户端的影响力,为用户规模,为平均评论数,为满意度,H为活跃度,Q1为用户规模权重系数,Q2为平均评论数权重系数,Q3为满意度权重系数,Q4为活跃度权重系数。In one embodiment of the present invention, preferably, the influence analysis model is: Among them, Y is the influence of the news client, is the user scale, is the average number of comments, is satisfaction, H is activity, Q1 is the weight coefficient of user scale, Q2 is the weight coefficient of average number of comments, Q3 is the weight coefficient of satisfaction, and Q4 is the weight coefficient of activity.

在该实施例中,新闻客户端的影响力等于用户规模乘以用户规模权重系数加上评论数乘以评论数权重系数,再加上满意度乘以满意度权重系数,再加上活跃度乘以活跃度权重系数,实现更加客观、更加科学的新闻客户端的影响力的计算。In this embodiment, the influence of the news client is equal to the user scale multiplied by the weight coefficient of the user scale plus the number of comments multiplied by the weight coefficient of the number of comments, plus the degree of satisfaction multiplied by the weight coefficient of satisfaction, plus the degree of activity multiplied by Activity weight coefficient to achieve a more objective and scientific calculation of the influence of the news client.

在本发明的一个实施例中,优选地,用户规模的计算公式为:其中,xi为至少一个应用商店中的每个新闻客户端的下载量,n为至少一个应用商店的个数。In one embodiment of the present invention, preferably, the user scale The calculation formula is: Wherein,xi is the download volume of each news client in at least one application store, and n is the number of at least one application store.

在该实施例中,通过至少一个应用商店中的每个新闻客户端的下载量、至少一个应用商店的个数计算用户规模,进而使新闻客户端的影响力排名更加客观公正。In this embodiment, the user scale is calculated according to the download volume of each news client in at least one application store and the number of at least one application store, so as to make the influence ranking of the news client more objective and fair.

在本发明的一个实施例中,优选地,平均评论数的计算公式为:其中,x′i为至少一个应用商店中的每个新闻APP的评论数,n为至少一个应用商店的个数。In one embodiment of the present invention, preferably, the average number of comments The calculation formula is: Among them,x′i is the number of comments of each news APP in at least one application store, and n is the number of at least one application store.

在该实施例中,通过至少一个应用商店中的每个新闻APP的评论数、至少一个应用商店的个数计算平均评论数,进而得到新闻客户端的影响力。In this embodiment, the average number of comments is calculated through the number of comments of each news APP in at least one application store and the number of at least one application store, so as to obtain the influence of the news client.

在本发明的一个实施例中,优选地,满意度的计算公式为:其中,x″i为至少一个应用商店中的每个新闻客户端的评分比率,n为至少一个应用商店的个数。In one embodiment of the present invention, preferably, satisfaction The calculation formula is: Wherein, x″i is the rating ratio of each news client in at least one application store, and n is the number of at least one application store.

在该实施例中,通过至少一个应用商店中的每个新闻客户端的评分比率、至少一个应用商店的个数计算满意度,进而得到新闻客户端的影响力。其中,每个新闻客户端的评分比率为评分与评分基数的比值。In this embodiment, the degree of satisfaction of each news client in at least one application store and the number of at least one application store are used to calculate the satisfaction degree, thereby obtaining the influence of the news client. Among them, the score ratio of each news client is the ratio of the score to the score base.

在本发明的一个实施例中,优选地,活跃度H的计算公式为:其中,C为采集频道数,为单个频道平均每日新闻量,为单个频道平均每日评论数,P1为单个频道平均每日新闻量权重,P2为单个频道平均每日评论数权重。In one embodiment of the present invention, preferably, the calculation formula of activity H is: Among them, C is the number of acquisition channels, is the average daily news volume of a single channel, is the average number of daily comments of a single channel, P1 is the weight of the average daily news volume of a single channel, and P2 is the weight of the average daily comments of a single channel.

在该实施例中,通过采集频道数、单个频道平均每日新闻量、单个频道平均每日评论数、单个频道平均每日新闻量权重、单个频道平均每日评论数权重计算活跃度,得到评价范围更广的新闻客户端的影响力。In this embodiment, the evaluation is obtained by collecting the number of channels, the average daily news volume of a single channel, the average daily number of comments of a single channel, the weight of the average daily news volume of a single channel, and the weight of the average daily number of comments of a single channel The influence of a wider range of news clients.

在本发明的一个实施例中,优选地,单个频道平均每日新闻量的计算公式为:其中,Ni为新闻采集量,n′为频道数,d为采集天数;单个频道平均每日评论数的计算公式为:其中,Mi为评论采集量,n′为频道数,d为采集天数。In one embodiment of the present invention, preferably, the average daily news volume of a single channel The calculation formula is: Among them, Ni is the amount of news collection, n' is the number of channels, and d is the number of days of collection; the average number of daily comments on a single channel The calculation formula is: Among them, Mi is the amount of comments collected, n' is the number of channels, and d is the number of days of collection.

在该实施例中,通过新闻采集量、频道数、采集天数计算单个频道平均每日新闻量,通过评论采集量、频道数、采集天数计算单个频道平均每日评论数,进而计算活跃度,最终得到评价合理的新闻客户端的影响力排名。In this embodiment, the average daily news volume of a single channel is calculated by the amount of news collection, the number of channels, and the number of days of collection, and the average daily number of comments of a single channel is calculated by the amount of comment collection, the number of channels, and the number of days of collection, and then the activity is calculated. Get an influential ranking of well-rated news clients.

具体实施例一,本发明实现:采集相关数据,构建影响力分析模型,计算影响力排行。Specific embodiment 1, the present invention realizes: collecting relevant data, constructing an influence analysis model, and calculating influence ranking.

1.采集相关数据:1. Collect relevant data:

1)采集各应用商店的移动客户端的下载量、评论数、评分等信息。1) Collect information such as the download volume, number of comments, and ratings of the mobile clients of each application store.

此处主要针对第三方的应用商店,对各应用商店所有新闻移动客户端的相关数据进行采集,获取新闻客户端的下载量、评论数、评分及评分基数。This is mainly aimed at third-party app stores, collects relevant data of all news mobile clients in each app store, and obtains the downloads, number of comments, ratings and rating bases of news clients.

2)获取新闻类app频道数、每日发布文章数及评论数。2) Obtain the number of news app channels, the number of daily published articles and the number of comments.

通过抓包工具对新闻客户端数据结构进行分析,依据分析结果采用模板配置方式,对新闻移动客户端进行数据采集,获取相关新闻信息及新闻评论信息。Analyze the data structure of the news client through the packet capture tool, and use the template configuration method according to the analysis results to collect data from the news mobile client to obtain relevant news information and news comment information.

2.构建影响力分析模型2. Build an influence analysis model

本发明中主要从新闻类移动客户端的用户规模(User scale)、满意度(Satisfaction)、评论数(Comments)、活跃度(Activity)角度来构建分析模型。In the present invention, an analysis model is constructed mainly from the perspectives of user scale, satisfaction, comments, and activity of news mobile clients.

新闻客户端影响力=用户规模*用户规模权重系数+评论数*评论数权重系数+满意度*满意度权重系数+活跃度*活跃度权重系数。News client influence = user scale * weight coefficient of user scale + number of comments * weight coefficient of comments + satisfaction degree * weight coefficient of satisfaction degree + activity degree * weight coefficient of activity degree.

1)用户规模:各应用商店新闻移动客户端的平均下载量。1) User scale: average downloads of news mobile clients of each app store.

计算公式为:The calculation formula is:

其中代表平均下载量,xi代表每个应用商店采集的新闻客户端的下载量,n代表采集应用商店的个数。in Represents the average downloads, xi represents the downloads of news clients collected by each application store, and n represents the number of collected application stores.

2)评论数:新闻客户端的平均评论数。2) Number of comments: the average number of comments on the news client.

计算公式为:The calculation formula is:

其中代表平均评论数,xi代表每个应用商店采集的新闻客户端的评论数,n代表采集应用商店的个数。in Represents the average number of comments, xi represents the number of comments of the news client collected by each application store, and n represents the number of collected application stores.

3)满意度:新闻客户端平均用户评分比率。3) Satisfaction: the average user rating ratio of the news client.

计算公式为:The calculation formula is:

其中代表平均用户评分比率,xi代表每个应用商店采集的新闻客户端的评分比率(所得用户评分/评分基数),例如得分机制满分为5分,用户评分4.5,则评分比率为4.5/5,n代表采集应用商店的个数。in Represents the average user rating ratio, xi represents the rating ratio of the news client collected by each app store (received user rating/rating base), for example, the scoring mechanism has a full score of 5 points, and the user rating is 4.5, then the rating ratio is 4.5/5, and n represents Collect the number of application stores.

4)活跃度:新闻客户端的频道数、每日发布新闻及每日新闻评论量。4) Activeness: the number of channels of the news client, the daily release of news and the amount of daily news comments.

其中P1、P2分别代表每日APP平均发布新闻量权重、每日每频道平均评论量权重,C代表采集频道数,代表每日单个频道平均发布新闻量。代表每日单个频道平均评论量,Ni代表一段时间内新闻客户端的新闻采集量,Mi代表一段时间内新闻移动客户端的新闻评论采集量,n代表频道数,d代表采集天数。Among them, P1 and P2 respectively represent the weight of the average daily APP news volume and the average daily comment volume weight of each channel, and C represents the number of channels collected. Represents the average daily news release volume of a single channel. Represents the daily average comment volume of a single channel, Ni represents the news collection volume of the news client within a period of time, Mi represents the news comment collection volume of the news mobile client within a period of time, n represents the number of channels, and d represents the number of days of collection.

3.计算影响力排行3. Calculate influence ranking

基于采集环节获取的相关数据,依据构建的模型算法计算相应采集移动客户端的影响力排行。Based on the relevant data obtained in the collection process, the influence ranking of the corresponding collection mobile client is calculated according to the model algorithm constructed.

本发明中用户可依据客观的采集数据,从新闻移动客户端的用户规模、评论数、满意度及活跃度多角度综合分析,得出最客观的新闻移动客户端的影响力排行。In the present invention, users can comprehensively analyze the user scale, number of comments, satisfaction and activity of news mobile clients based on objectively collected data, and obtain the most objective influence ranking of news mobile clients.

具体实施例二,以腾讯新闻、网易新闻两个个新闻移动客户端影响力分析为例。In the second specific embodiment, the influence analysis of two news mobile clients, Tencent News and Netease News, is taken as an example.

一.从应用商店获取相关下载量、评论量、所得评分、评分基数。1. Obtain relevant downloads, comments, ratings, and rating bases from the app store.

依据iiMedia Research(艾媒咨询)数据显示,截至2016第一季度,第三方手机应用商店活跃用户规模已经达4.44亿。iiMedia Research(艾媒咨询)数据显示各应用商店活跃用户分布具体如图3所示,选取用户活跃度最高的8个应用商店(腾讯应用宝、360手机助手、百度手机助手、豌豆荚、安卓市场、安智应用、应用汇、pp助手)来采集获取相关数据。According to iiMedia Research data, as of the first quarter of 2016, the number of active users of third-party mobile app stores has reached 444 million. iiMedia Research (iiMedia Consulting) data shows that the distribution of active users of each app store is shown in Figure 3. Select the 8 app stores with the highest user activity (Tencent App Store, 360 Mobile Assistant, Baidu Mobile Assistant, Pea Pod, Android Market , Anzhi application, application collection, pp assistant) to collect relevant data.

(1)腾讯新闻:(1) Tencent News:

表1为腾讯新闻在各个应用商店中的下载量、评论量、所得评分、评分基数、评分比率。Table 1 shows the downloads, comments, ratings, rating bases, and rating ratios of Tencent News in various app stores.

表1Table 1

(2)网易新闻:(2) NetEase News:

表2为网易新闻在各个应用商店中的下载量、评论量、所得评分、评分基数、评分比率。Table 2 shows the downloads, comments, ratings, rating bases, and rating ratios of NetEase News in various app stores.

表2Table 2

二.基于移动客户端的新闻采集数据,可获得平均单个频道每日发布文章数及评论数,结合腾讯新闻、网易新闻自身频道数得到如表3中所示信息(平均值取四舍五入):2. Based on the news collection data of the mobile client, the average number of articles and comments published by a single channel per day can be obtained, combined with the number of channels of Tencent News and Netease News, the information shown in Table 3 is obtained (the average value is rounded):

表3table 3

三.基于影响力计算模型及所得数据计算移动新闻客户端的影响力。3. Calculate the influence of the mobile news client based on the influence calculation model and the obtained data.

依据构建的影响力分析模型,得出两个新闻APP的影响力计算公式,具体如下:Based on the established influence analysis model, the influence calculation formulas of the two news APPs are obtained, as follows:

W1=198067*P1+44638*P2+0.6825*P3+48*(61*M1+27158*M2)*P4W1 =198067*P1 +44638*P2 +0.6825*P3 +48*(61*M1 +27158*M2 )*P4

=310.955+4231.584*P4=310.955+4231.584*P4

=395.58668=395.58668

W2=51931*P1+20440*P2+0.58375*P3+56*(66*M1+108566*M2)*P4W2 =51931*P1 +20440*P2 +0.58375*P3 +56*(66*M1 +108566*M2 )*P4

=130.746+9775.696*P4=130.746+9775.696*P4

=326.25992=326.25992

W1代表腾讯新闻的影响力,W2代表网易新闻的影响力,P1为用户规模权重系数(1/1000),P2为评论数权重系数(1/1000),P3为满意度权重系数(100),M1取值为1,M2取值为1/1000,P4为活跃度系数(1/50)。依据当前选取的权重系统,经过计算数值可以得知腾讯新闻APP影响力大于网易新闻APP影响力。W1 represents the influence of Tencent News, W2 represents the influence of Netease News, P1 is the weight coefficient of user scale (1/1000), P2 is the weight coefficient of comments (1/1000), and P3 is the weight of satisfaction Coefficient (100), the value of M1 is 1, the value of M2 is 1/1000, and P4 is the activity coefficient (1/50). According to the currently selected weight system, it can be known that the influence of Tencent News APP is greater than that of NetEase News APP through calculation.

根据本发明用户可以按照需要选择要进行影响力计算的新闻APP,基于采集的各应用商店的这些新闻APP的下载量、评论数及用户评分情况,结合新闻APP本身频道数、推送新闻数及用户评论数,利用构建的影响力计算模型,计算得出相应的新闻APP影响力得分。According to the present invention, the user can select the news APP to be calculated according to the needs, based on the downloads, number of comments and user ratings of these news APPs in each application store collected, combined with the number of channels of the news APP itself, the number of pushed news and the number of users. The number of comments, using the constructed influence calculation model, calculates the corresponding news APP influence score.

在本说明书的描述中,术语“一个实施例”、“一些实施例”、“具体实施例”等的描述意指结合该实施例或示例描述的具体特征、结构、材料或特点包含于本发明的至少一个实施例或示例中。在本说明书中,对上述术语的示意性表述不一定指的是相同的实施例或实例。而且,描述的具体特征、结构、材料或特点可以在任何的一个或多个实施例或示例中以合适的方式结合。In the description of this specification, descriptions of the terms "one embodiment", "some embodiments", "specific embodiments" and the like mean that specific features, structures, materials or characteristics described in conjunction with the embodiment or example are included in the present invention In at least one embodiment or example of . In this specification, schematic representations of the above terms do not necessarily refer to the same embodiment or example. Furthermore, the specific features, structures, materials or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.

以上所述仅为本发明的优选实施例而已,并不用于限制本发明,对于本领域的技术人员来说,本发明可以有各种更改和变化。凡在本发明的精神和原则之内,所作的任何修改、等同替换、改进等,均应包含在本发明的保护范围之内。The above descriptions are only preferred embodiments of the present invention, and are not intended to limit the present invention. For those skilled in the art, the present invention may have various modifications and changes. Any modifications, equivalent replacements, improvements, etc. made within the spirit and principles of the present invention shall be included within the protection scope of the present invention.

Claims (18)

Translated fromChinese
1.一种新闻客户端的影响力分析方法,其特征在于,包括:1. A method for analyzing the influence of a news client, comprising:采集每个新闻客户端的相关信息;Collect relevant information of each news client;构建影响力分析模型;Build an impact analysis model;根据所述每个新闻客户端的所述相关信息,利用所述影响力分析模型计算所述每个新闻客户端的影响力;According to the relevant information of each news client, using the influence analysis model to calculate the influence of each news client;建立新闻客户端影响力排行。Establish a news client influence ranking.2.根据权利要求1所述的新闻客户端的影响力分析方法,其特征在于,采集所述每个新闻客户端的所述相关信息的步骤包括:2. The influence analysis method of news client according to claim 1, is characterized in that, the step of collecting the described relevant information of described each news client comprises:采集至少一个应用商店中的所述每个新闻客户端的第一相关信息;collecting first relevant information of each news client in at least one application store;根据所述第一相关信息,获取所述每个新闻客户端的评分比率;Acquiring the rating ratio of each news client according to the first related information;分析所述每个新闻客户端的数据结构,得到分析结果;Analyzing the data structure of each news client to obtain an analysis result;根据所述分析结果,利用模板配置方式采集所述每个新闻客户端的第二相关信息。According to the analysis result, the second related information of each news client is collected by using template configuration.3.根据权利要求2所述的新闻客户端的影响力分析方法,其特征在于,3. the influence analysis method of news client according to claim 2, is characterized in that,所述第一相关信息包括以下一种或其组合:下载量、评论数、评分、评分基数;The first relevant information includes one or a combination of the following: downloads, comments, ratings, rating bases;所述第二相关信息包括以下一种或其组合:频道数、采集频道数、新闻采集量、评论采集量。The second relevant information includes one or a combination of the following: number of channels, number of collected channels, amount of news collection, amount of comments collected.4.根据权利要求1所述的新闻客户端的影响力分析方法,其特征在于,所述影响力分析模型为:4. the influence analysis method of news client according to claim 1, is characterized in that, described influence analysis model is:其中,Y为所述新闻客户端的影响力,为所述用户规模,为所述平均评论数,为所述满意度,H为所述活跃度,Q1为用户规模权重系数,Q2为平均评论数权重系数,Q3为满意度权重系数,Q4为活跃度权重系数。Among them, Y is the influence of the news client, For the user scale, is the average number of comments, is the satisfaction degree, H is the activity degree,Q1 is the user scale weight coefficient,Q2 is the average comment number weight coefficient,Q3 is the satisfaction degree weight coefficient, andQ4 is the activity degree weight coefficient.5.根据权利要求4所述的新闻客户端的影响力分析方法,其特征在于,所述用户规模的计算公式为:5. the influence analysis method of news client according to claim 4, is characterized in that, described user scale The calculation formula is:其中,xi为所述至少一个应用商店中的所述每个新闻客户端的所述下载量,n为所述至少一个应用商店的个数。Wherein,xi is the download amount of each news client in the at least one application store, and n is the number of the at least one application store.6.根据权利要求4所述的新闻客户端的影响力分析方法,其特征在于,所述平均评论数的计算公式为:6. the influence analysis method of news client according to claim 4, is characterized in that, described average number of comments The calculation formula is:其中,x′i为所述至少一个应用商店中的所述每个新闻APP的所述评论数,n为所述至少一个应用商店的个数。Wherein,x'i is the number of comments of each news APP in the at least one application store, and n is the number of the at least one application store.7.根据权利要求4所述的新闻客户端的影响力分析方法,其特征在于,所述满意度的计算公式为:7. the influence analysis method of news client according to claim 4, is characterized in that, described satisfaction degree The calculation formula is:其中,x″i为所述至少一个应用商店中的所述每个新闻客户端的所述评分比率,n为所述至少一个应用商店的个数。Wherein, x"i is the rating ratio of each news client in the at least one application store, and n is the number of the at least one application store.8.根据权利要求4所述的新闻客户端的影响力分析方法,其特征在于,所述活跃度H的计算公式为:8. The influence analysis method of news client according to claim 4, is characterized in that, the calculation formula of described active degree H is:其中,C为所述采集频道数,为单个频道平均每日新闻量,为单个频道平均每日评论数,P1为单个频道平均每日新闻量权重,P2为单个频道平均每日评论数权重。Wherein, C is the number of the acquisition channels, is the average daily news volume of a single channel, is the average number of daily comments of a single channel, P1 is the weight of the average daily news volume of a single channel, and P2 is the weight of the average daily comments of a single channel.9.根据权利要求8所述的新闻客户端的影响力分析方法,其特征在于,所述单个频道平均每日新闻量的计算公式为:9. The influence analysis method of news client according to claim 8, is characterized in that, the average daily news volume of the single channel The calculation formula is:其中,Ni为所述新闻采集量,n′为所述频道数,d为采集天数;Wherein,Ni is the amount of news collection, n' is the number of channels, and d is the number of days of collection;所述单个频道平均每日评论数的计算公式为:The average number of comments per day for the single channel in question The calculation formula is:其中,Mi为所述评论采集量,n′为所述频道数,d为所述采集天数。Wherein, Mi is the amount of comments collected, n' is the number of channels, and d is the number of days of collection.10.一种新闻客户端的影响力分析系统,其特征在于,包括:10. An influence analysis system for a news client, comprising:采集单元,用于采集每个新闻客户端的相关信息;A collection unit, configured to collect relevant information of each news client;模型建立单元,用于构建影响力分析模型;A model building unit for building an impact analysis model;计算单元,用于根据所述每个新闻客户端的所述相关信息,利用所述影响力分析模型计算所述每个新闻客户端的影响力;以及建立影响力排行。A computing unit, configured to use the influence analysis model to calculate the influence of each news client according to the relevant information of each news client; and establish a ranking of influence.11.根据权利要求10所述的新闻客户端的影响力分析系统,其特征在于,所述采集单元具体用于:11. The influence analysis system of the news client according to claim 10, wherein the collection unit is specifically used for:采集至少一个应用商店中的所述每个新闻客户端的第一相关信息;collecting first relevant information of each news client in at least one application store;根据所述第一相关信息,获取所述每个新闻客户端的评分比率;Acquiring the rating ratio of each news client according to the first relevant information;分析所述每个新闻客户端的数据结构,得到分析结果;Analyzing the data structure of each news client to obtain an analysis result;根据所述分析结果,利用模板配置方式采集所述每个新闻客户端的第二相关信息。According to the analysis result, the second related information of each news client is collected by using template configuration.12.根据权利要求11所述的新闻客户端的影响力分析系统,其特征在于,12. The influence analysis system of the news client according to claim 11, characterized in that,所述第一相关信息包括以下一种或其组合:下载量、评论数、评分、评分基数;The first relevant information includes one or a combination of the following: downloads, comments, ratings, rating bases;所述第二相关信息包括以下一种或其组合:频道数、采集频道数、新闻采集量、评论采集量。The second relevant information includes one or a combination of the following: number of channels, number of collected channels, amount of news collection, amount of comments collected.13.根据权利要求10所述的新闻客户端的影响力分析系统,其特征在于,所述影响力分析模型为:13. The influence analysis system of the news client according to claim 10, wherein the influence analysis model is:其中,Y为所述新闻客户端的影响力,为所述用户规模,为所述平均评论数,为所述满意度,H为所述活跃度,Q1为用户规模权重系数,Q2为平均评论数权重系数,Q3为满意度权重系数,Q4为活跃度权重系数。Among them, Y is the influence of the news client, For the user scale, is the average number of comments, is the satisfaction degree, H is the activity degree,Q1 is the user scale weight coefficient,Q2 is the average comment number weight coefficient,Q3 is the satisfaction degree weight coefficient, andQ4 is the activity degree weight coefficient.14.根据权利要求13所述的新闻客户端的影响力分析系统,其特征在于,所述用户规模的计算公式为:14. The influence analysis system of the news client according to claim 13, wherein the user scale The calculation formula is:其中,xi为所述至少一个应用商店中的所述每个新闻客户端的所述下载量,n为所述至少一个应用商店的个数。Wherein,xi is the download amount of each news client in the at least one application store, and n is the number of the at least one application store.15.根据权利要求13所述的新闻客户端的影响力分析系统,其特征在于,所述平均评论数的计算公式为:15. The influence analysis system of the news client according to claim 13, wherein the average number of comments The calculation formula is:其中,x′i为所述至少一个应用商店中的所述每个新闻APP的所述评论数,n为所述至少一个应用商店的个数。Wherein,x'i is the number of comments of each news APP in the at least one application store, and n is the number of the at least one application store.16.根据权利要求13所述的新闻客户端的影响力分析系统,其特征在于,所述满意度的计算公式为:16. The influence analysis system of the news client according to claim 13, wherein the satisfaction degree The calculation formula is:其中,x″i为所述至少一个应用商店中的所述每个新闻客户端的所述评分比率,n为所述至少一个应用商店的个数。Wherein, x"i is the rating ratio of each news client in the at least one application store, and n is the number of the at least one application store.17.根据权利要求13所述的新闻客户端的影响力分析系统,其特征在于,所述活跃度H的计算公式为:17. The influence analysis system of news client according to claim 13, is characterized in that, the calculation formula of described active degree H is:其中,C为所述采集频道数,为单个频道平均每日新闻量,为单个频道平均每日评论数,P1为单个频道平均每日新闻量权重,P2为单个频道平均每日评论数权重。Wherein, C is the number of the acquisition channels, is the average daily news volume of a single channel, is the average number of daily comments of a single channel, P1 is the weight of the average daily news volume of a single channel, and P2 is the weight of the average daily comments of a single channel.18.根据权利要求17所述的新闻客户端的影响力分析系统,其特征在于,18. The influence analysis system of the news client according to claim 17, characterized in that,所述单个频道平均每日新闻量的计算公式为:The average daily news volume of the single channel The calculation formula is:其中,Ni为所述新闻采集量,n′为所述频道数,d为采集天数;Wherein,Ni is the amount of news collection, n' is the number of channels, and d is the number of days of collection;所述单个频道平均每日评论数的计算公式为:The average number of comments per day for the single channel in question The calculation formula is:其中,Mi为所述评论采集量,n′为所述频道数,d为所述采集天数。Wherein, Mi is the amount of comments collected, n' is the number of channels, and d is the number of days of collection.
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Cited By (3)

* Cited by examiner, † Cited by third party
Publication numberPriority datePublication dateAssigneeTitle
CN109670855A (en)*2018-11-022019-04-23北京奇虎科技有限公司The methods of marking and device of information flow platform author
CN110147517A (en)*2019-05-232019-08-20中国搜索信息科技股份有限公司A kind of news client liveness third party's prediction technique
CN111506851A (en)*2020-04-162020-08-07创新奇智(上海)科技有限公司Portal website grade calculation method, news recommendation method and news recommendation device

Cited By (4)

* Cited by examiner, † Cited by third party
Publication numberPriority datePublication dateAssigneeTitle
CN109670855A (en)*2018-11-022019-04-23北京奇虎科技有限公司The methods of marking and device of information flow platform author
CN110147517A (en)*2019-05-232019-08-20中国搜索信息科技股份有限公司A kind of news client liveness third party's prediction technique
CN110147517B (en)*2019-05-232020-06-09中国搜索信息科技股份有限公司Third-party prediction method for activeness of news client
CN111506851A (en)*2020-04-162020-08-07创新奇智(上海)科技有限公司Portal website grade calculation method, news recommendation method and news recommendation device

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