A kind of efficient operation management and automation marketing systemTechnical field
The present invention relates to marketing management technical field, specially a kind of efficient operation management and automation marketing system.
Background technology
The marketing, the also referred to as marketing, marketing or marketing are learned, and classical quotient's pipe course such as MBA, EMBA is by marketMarketing is included as the important module for being managed and educating to manager.The marketing be create, link up, propagate andIn trade-to product, activity, process and the system of economic value are brought for customer, client, affiliate and entire society.MainlyRefer to the process of marketing personnel for market access business activities, sales behavior.
Enterprise directly influences the enterprise for the speed of the reaction in market and markets in the market achievement, however traditionalEnterprise lacks the automation marketing of system, and quick reaction can not be made to market so as to cause enterprise.
Invention content
The purpose of the present invention is to provide a kind of efficient operation management and automation marketing systems, solve background technologyProposed in the problem of.
To achieve the above object, the present invention provides following technical solution：A kind of efficient operation management and automation marketingSystem, including the management of product, rival's management, lead management, marketing activity management and market strategy, the management of product,Market environment is analyzed in rival's management, the lead management and the marketing activity management, then makes instituteState market strategy.
As a kind of preferred embodiment of the present invention, the management of product is by information query and sales department personnel twoA part composition, the sales department personnel are to the information query.
As a kind of preferred embodiment of the present invention, the information query is compared by product, price analysis and pinSituation analysis composition is sold, the product compares, the price analysis and sales situation analysis carry out price to similar productIt is compared with sales situation.
As a kind of preferred embodiment of the present invention, rival's management includes opponent's dynamic and opponent's product letterTwo parts are ceased, market competition opponent is analyzed into Mobile state and product.
As a kind of preferred embodiment of the present invention, the lead management includes clue and collects and shift clue to saleTwo parts of department, situation and clue transference clue to market survey to sales department.
As a kind of preferred embodiment of the present invention, the marketing activity management is by schedule, plan, activity reports and takesIt is formed with analysis, the setting plan in the schedule, and the activity reports is made to the plan, the activity reports passesThe clue is defeated by collect and the cost analysis.
As a kind of preferred embodiment of the present invention, the market strategy includes product strategy, brand strategy, price planSlightly, five parts of distribution policies and promotion strategy carry out marketing planning to product and draft.
Compared with prior art, beneficial effects of the present invention are as follows：
1. by operation management and automation marketing system be arranged with the management of product, rival's management, lead management,Marketing activity management and market strategy comprehensively analyze itself product and rival's product, compare so as to make,The Pros and Cons of itself product are solved, and are made accordingly for strategy, makes the market management more systematization of enterprise, improves fortuneBattalion's management and the efficiency of automation marketing.
2. compare and analyze being made to product, then make it is corresponding for strategy, market strategy include product strategy,Five brand strategy, pricing strategy, distribution policies and promotion strategy parts carry out marketing planning to product and draft.
Description of the drawings
Fig. 1 is a kind of efficient operation management of the present invention and the overall schematic for automating marketing system.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present invention, the technical solution in the embodiment of the present invention is carried out clear, completeSite preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, instead of all the embodiments.It is based onEmbodiment in the present invention, those of ordinary skill in the art are obtained every other without making creative workEmbodiment shall fall within the protection scope of the present invention.
Referring to Fig. 1, the present invention provides a kind of technical solution：A kind of efficient operation management and automation marketing system,It is the management of product, described competing including the management of product, rival's management, lead management, marketing activity management and market strategyIt strives opponent's management, the lead management and the marketing activity management to analyze market environment, then makes the marketStrategy, by being arranged with the management of product, rival's management, lead management, market to operation management and automation marketing systemActivity management and market strategy comprehensively analyze itself product and rival's product, compare so as to make, are known fromThe Pros and Cons of body product, and make accordingly for strategy, make the market management more systematization of enterprise, improve operation and manageReason and the efficiency of automation marketing.
The management of product is made of two parts of information query and sales department personnel, and the sales department personnel are to instituteState information query.
The information query is compared by product, price analysis and sales situation analysis form, and the product compares, instituteIt states price analysis and sales situation analysis carries out price to similar product and sales situation is compared.
Rival's management includes opponent's dynamic and two parts of opponent's product information, and market competition opponent is carried outDynamic and product are analyzed.
The lead management includes clue and collects and shift clue to two parts of sales department, to the situation of market surveyWith clue transference clue to sales department.
The marketing activity management is made of schedule, plan, activity reports and cost analysis, in the schedule described in settingPlan, and the activity reports is made to the plan, the activity reports is transferred to the clue and collects and the expense pointAnalysis.
The market strategy includes five product strategy, brand strategy, pricing strategy, distribution policies and promotion strategy portionsPoint, marketing planning is carried out to product and is drafted, compares and analyze shield being made to product, is then made accordingly for planSlightly, market strategy include product strategy, brand strategy, pricing strategy, five parts of distribution policies and promotion strategy, to product intoRow marketing planning is drafted.
Operation principle：By to operation management and automation marketing system are arranged with the management of product, rival manages, lineSuo Guanli, marketing activity management and market strategy comprehensively analyze itself product and rival's product, so as to makeCompare, understand the Pros and Cons of itself product, and make the corresponding market management more adding system for being directed to strategy, making enterpriseChange, improve the efficiency of operation management and automation marketing, compare and analyze shield being made to product, then make and being directed to accordinglyStrategy, market strategy includes five product strategy, brand strategy, pricing strategy, distribution policies and promotion strategy parts, to productMarketing planning is carried out to draft.
Finally it should be noted that：The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention,Although the present invention is described in detail referring to the foregoing embodiments, for those skilled in the art, still may be usedTo modify to the technical solution recorded in foregoing embodiments or carry out equivalent replacement to which part technical characteristic.All within the spirits and principles of the present invention, any modification, equivalent replacement, improvement and so on should be included in the present invention'sWithin protection domain.