CN108108990B - Online shopping method and system and live broadcast platform - Google Patents
Online shopping method and system and live broadcast platformDownload PDFInfo
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- CN108108990B CN108108990BCN201611059936.7ACN201611059936ACN108108990BCN 108108990 BCN108108990 BCN 108108990BCN 201611059936 ACN201611059936 ACN 201611059936ACN 108108990 BCN108108990 BCN 108108990B
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Abstract
Description
Technical Field
The invention relates to the technical field of internet, in particular to an online shopping method, an online shopping system and a live broadcast platform.
Background
At present, with the rapid development of the video live broadcast industry, various live broadcast platforms come out endlessly, and a great deal of convenience is provided for daily office work, social entertainment and the like of people.
The main function includes that the video is live, barrage comment and present gift etc. on the present live platform, and the kind of these functions is comparatively single, and quantity is also comparatively few, promptly, and the platform function on the present live platform is comparatively single thin, is unfavorable for promoting the user experience and the user viscosity of live platform.
In summary, it can be seen that how to further improve the user experience and user stickiness of the live broadcast platform is a problem to be solved at present.
Disclosure of Invention
In view of this, the present invention provides an online shopping method, an online shopping system and a live broadcast platform, which further improve the user experience and user viscosity of the live broadcast platform. The specific scheme is as follows:
an online shopping method applied to a live platform comprises the following steps:
if the target live broadcast interface on the live broadcast platform is monitored to be opened, acquiring commodity information of a target commodity;
sending the commodity information to a first preset display area of the target live broadcast interface;
if the first preset display area is clicked, displaying a shopping interface corresponding to the target commodity and located on an e-commerce platform on a terminal screen in a full-screen display mode, so as to obtain transaction information input by a live viewer through the shopping interface, creating a target button on the shopping interface, and sending the viewer comment information obtained in real time on the current target live broadcast interface to a second preset display area located on the shopping interface;
if the target button is clicked, closing the shopping interface, and displaying the target live broadcast interface in a full screen display mode;
wherein, the process of obtaining the commodity information of the target commodity comprises the following steps: creating a commodity searching interface on the target live broadcast interface; acquiring commodity searching information input by the live audience through the commodity searching interface; and searching commodity information corresponding to the commodity searching information from a pre-established commodity information database to obtain the commodity information of the corresponding commodity.
Preferably, after the process of displaying the shopping interface in a full-screen display manner, the method further includes:
creating a floating window on the terminal screen;
acquiring live broadcast picture information on the current target live broadcast interface in real time;
and sending the live broadcast picture information to the floating window in real time.
Preferably, the process of displaying the shopping interface corresponding to the target product on the terminal screen includes:
dividing a display area of the terminal screen to obtain a first display area and a second display area;
and displaying the shopping interface by utilizing the first display area, and displaying the target live broadcast interface by utilizing the second display area.
Preferably, the process of displaying the target live broadcast interface by using the second display area includes:
and displaying live broadcast picture information or audience comment information on the target live broadcast interface by using the second display area.
Preferably, the creating process of the commodity information database includes:
establishing a commodity information input interface on the live broadcast platform;
and acquiring the commodity information input by the anchor of the live broadcast platform through the commodity information input interface, and storing the acquired commodity information into a preset database to obtain the commodity information database.
The invention also discloses a live broadcast platform, which comprises:
the live broadcast interface monitoring module is used for monitoring whether a target live broadcast interface on a live broadcast platform is opened or not;
the commodity information acquisition module is used for acquiring commodity information of a target commodity when the live broadcast interface monitoring module monitors that the target live broadcast interface is opened;
the commodity information sending module is used for sending the commodity information to a first preset display area of the target live broadcast interface;
the display area monitoring module is used for monitoring whether the first preset display area is clicked or not, and if so, triggering a first interface display control command so as to display a shopping interface, corresponding to the target commodity, on the terminal screen in a full-screen display mode by utilizing the first interface display control command;
the button creating module is used for creating a target button on the shopping interface;
the button monitoring module is used for monitoring whether the target button on the shopping interface is clicked or not, and if so, triggering a second interface display control command so as to close the shopping interface and display the target live broadcast interface in a full screen display mode by utilizing the second interface display control command;
the commodity information acquisition module is specifically used for: creating a commodity searching interface on the target live broadcast interface; acquiring commodity searching information input by the live audience through the commodity searching interface; searching commodity information corresponding to the commodity searching information from a commodity information database established in advance to obtain commodity information of corresponding commodities;
and the live broadcast platform is further used for sending the audience comment information on the current target live broadcast interface acquired in real time to a second preset display area on the shopping interface when the shopping interface is displayed in a full-screen display mode.
The invention further discloses an online shopping system which comprises the live broadcast platform and the e-commerce platform.
In the invention, the online shopping method applied to the live broadcast platform comprises the following steps: if the target live broadcast interface on the live broadcast platform is monitored to be opened, acquiring commodity information of a target commodity; sending the commodity information to a first preset display area of a target live broadcast interface; if the first preset display area is clicked, displaying a shopping interface corresponding to the target commodity and located on the E-commerce platform on a terminal screen, so as to obtain transaction information input by a live viewer through the shopping interface, and creating a target button on the shopping interface; and if the target button is clicked, closing the shopping interface, and displaying the target live broadcast interface in a full-screen display mode.
Therefore, when the live broadcast interface is in an open state, the commodity information of the target commodity is obtained, then the commodity information is sent to the live broadcast interface, after the area for displaying the commodity information is monitored to be clicked, the shopping interface corresponding to the target commodity is displayed on the terminal screen, so that live broadcast audiences can carry out online shopping operation through the displayed shopping interface, a button is created on the shopping interface, and after the button is clicked, the online shopping interface can be returned to the live broadcast interface. Therefore, the live broadcast platform provided by the invention can provide online shopping service for live broadcast audiences by interacting with the E-commerce platform, and can conveniently switch the interfaces on the live broadcast interface and the online shopping interface, so that the user experience and the user viscosity of the live broadcast platform are further improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
FIG. 1 is a flowchart of an online shopping method applied to a live platform according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a live broadcast platform disclosed in the embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The embodiment of the invention discloses an online shopping method applied to a live broadcast platform, which comprises the following steps of:
step S11: and if the target live broadcast interface on the live broadcast platform is monitored to be opened, acquiring the commodity information of the target commodity.
That is, in this embodiment, when the target live interface is in the open state, the operation of acquiring the commodity information of the target commodity is performed. As to the specific acquisition time of the commodity information, in this embodiment, the commodity information of the target commodity may be acquired immediately after the target live broadcast interface is opened, and of course, after the target live broadcast interface is opened, the commodity information of one or more target commodities may be periodically acquired according to a preset acquisition cycle, and then, the commodity information of the target commodity may be acquired irregularly.
It can be understood that the target live interface is any live interface in the live platform, and each live interface has a corresponding anchor.
In this embodiment, the commodity information of the commodity may specifically be a commodity appearance picture, and in addition, the commodity information may further include commodity price information, commodity origin information, commodity sales information, and commodity frequency.
Step S12: and sending the commodity information to a first preset display area of a target live broadcast interface.
That is, the commodity information acquired in the step S11 is sent to a first preset display area on a target live broadcast interface, so that the commodity information is displayed in the first preset display area. For example, the commodity appearance picture is displayed on the first preset display area.
It should be understood that, after the commodity information is acquired in step S11, the commodity information may be immediately sent to the first preset display area, or of course, after the commodity information of the target commodity is acquired, whether the current time is the preset information display time may be determined, and if so, the commodity information may be sent to the first preset display area.
Step S13: and if the first preset display area is clicked, displaying a shopping interface corresponding to the target commodity and positioned on the E-commerce platform on a terminal screen, so as to acquire the transaction information input by the live audience through the shopping interface, and creating a target button on the shopping interface.
That is, in the process that the first preset display area displays the commodity information of the target commodity acquired in the step S11, the first preset display area is monitored in real time, and if it is monitored that the first preset display area is clicked, a shopping interface corresponding to the target commodity is displayed on a terminal screen, so that a live viewer can shop through the shopping interface.
It can be understood that the transaction information obtained through the online shopping interface at least includes the number of the goods, the receiving address, the contact information of the receiver and the payment information.
Step S14: and if the target button is clicked, closing the shopping interface, and displaying the target live broadcast interface in a full-screen display mode.
In this embodiment, after it is monitored that the target button is clicked, the shopping interface is closed, and then the target live broadcast interface is displayed in a full-screen display manner.
Therefore, according to the embodiment of the invention, when the live broadcast interface is in the open state, the commodity information of the target commodity is obtained, then the commodity information is sent to the live broadcast interface, and after the area for displaying the commodity information is clicked, the shopping interface corresponding to the target commodity is displayed on the terminal screen, so that live broadcast audiences can carry out online shopping operation through the displayed shopping interface, a button is created on the shopping interface, and when the button is clicked, the online shopping interface can be returned to the live broadcast interface. Therefore, the live broadcast platform in the embodiment of the invention can provide online shopping service for live broadcast audiences by interacting with the e-commerce platform, and can conveniently switch the interfaces on the live broadcast interface and the online shopping interface, thereby being beneficial to further improving the user experience and the user viscosity of the live broadcast platform.
The embodiment of the invention discloses a specific online shopping method applied to a live broadcast platform, and compared with the previous embodiment, the embodiment further explains and optimizes the technical scheme. Specifically, the method comprises the following steps:
in step S12 of the previous embodiment, the merchandise information corresponding to the target merchandise needs to be sent to the first preset display area on the target live broadcast interface. In this embodiment, after the commodity information is sent to the first preset display area, the continuous display time of the current commodity information may be monitored in real time, and it is determined whether the continuous display time is equal to a preset display time threshold, and if so, the display of the commodity information is stopped. For example, assuming that the preset display time threshold is 20 seconds, the display of the commodity information is stopped when the continuous display time reaches 20 seconds.
In step S13 of the previous embodiment, when it is detected that the first preset display area is clicked, a shopping interface corresponding to the target product is displayed on the terminal screen. Specifically, in this embodiment, the process of displaying the shopping interface corresponding to the target product on the terminal screen may specifically be: and displaying the shopping interface in a full-screen display mode.
In addition, in this embodiment, after the process of displaying the shopping interface in the full-screen display manner, the following steps S21 and S22 may be further included:
step S21: obtaining audience comment information on a current target live broadcast interface in real time;
step S22: and sending the audience comment information to a second preset display area on the shopping interface in real time.
That is, the embodiment can also send the comment information of the audience on the current target live broadcast interface to the preset display area on the shopping interface in real time, so that the live broadcast audience can conveniently know the comment information of the current live broadcast room in real time when shopping.
Further, in this embodiment, after the process of displaying the shopping interface in a full-screen display manner, the following steps S31 to S33 may be further included:
step S31: creating a floating window on a terminal screen;
step S32: acquiring live broadcast picture information on a current target live broadcast interface in real time;
step S33: and sending the live broadcast picture information to the floating window in real time.
That is, this embodiment can also utilize the floating window to carry out real-time display to the live broadcast picture information on the live broadcast interface of current target when live broadcast spectator carries out shopping through above-mentioned shopping interface, can make things convenient for live broadcast spectator can also learn the live broadcast picture information of current live broadcast room in real time when carrying out shopping like this.
In addition, when it is monitored that the first preset display area is clicked, the embodiment may display the shopping interface corresponding to the target product in a full-screen display manner, and may also display the shopping interface in the following manner: the method comprises the steps of dividing a display area of a terminal screen to obtain a first display area and a second display area, displaying a shopping interface by using the first display area, and displaying a target live broadcast interface by using the second display area.
That is, in this embodiment, when it is monitored that the first preset display area is clicked, the terminal display interface may be divided into two areas, where one area is used to display the shopping interface corresponding to the target product, and the other area is used to display the target live broadcast interface.
In addition, the process of displaying the target live broadcast interface by using the second display area may specifically include: and displaying the live broadcast picture information or the audience comment information on the target live broadcast interface by using the second display area.
That is, the second display area may be used to display live view information on the target live view interface, and may also be used to display audience comment information on the target live view interface.
In step S11 of the previous embodiment, when the target live broadcast interface is in the open state, the operation of acquiring the product information of the target product is required. As to the specific acquisition process of the above-mentioned commodity information, the following steps S111 to S113 may be specifically included:
step S111: establishing a commodity searching interface on a target live broadcast interface;
step S112: acquiring commodity search information input by live viewers through a commodity search interface;
step S113: and searching commodity information corresponding to the commodity searching information from a commodity information database established in advance to obtain the commodity information of the corresponding commodity.
It is understood that the above commodity search information may specifically include, but is not limited to, a commodity category and/or a commodity model.
Further, the creating process of the product information database may specifically include: and establishing a commodity information input interface on the live broadcast platform, then acquiring the commodity information input by the anchor broadcast of the live broadcast platform through the commodity information input interface, and storing the acquired commodity information into a preset database to obtain a commodity information database.
It is understood that, in the present embodiment, when the input commodity information is stored in the database, the storage method is preferentially classified into a classification storage method.
Correspondingly, the embodiment of the present invention further discloses a live broadcast platform, as shown in fig. 2, the live broadcast platform includes:
the live broadcastinterface monitoring module 11 is used for monitoring whether a target live broadcast interface on a live broadcast platform is opened;
the commodityinformation acquisition module 12 is configured to acquire commodity information of a target commodity when the live broadcastinterface monitoring module 11 monitors that a target live broadcast interface is opened;
the commodityinformation sending module 13 is used for sending the commodity information to a first preset display area of the target live broadcast interface;
the displayarea monitoring module 14 is configured to monitor whether the first preset display area is clicked, and if so, trigger a first interface display control command to display a shopping interface located on the e-commerce platform and corresponding to the target commodity on the terminal screen by using the first interface display control command;
abutton creation module 15 for creating a target button on the shopping interface;
and thebutton monitoring module 16 is configured to monitor whether a target button located on the shopping interface is clicked, and if so, trigger a second interface display control command to display the control command by using the second interface, close the shopping interface, and display a target live broadcast interface in a full-screen display manner.
For more specific working processes of the live broadcast platform and each module, reference may be made to corresponding contents disclosed in the foregoing embodiments, and details are not described here again.
Therefore, according to the embodiment of the invention, when the live broadcast interface is in the open state, the commodity information of the target commodity is obtained, then the commodity information is sent to the live broadcast interface, and after the area for displaying the commodity information is clicked, the shopping interface corresponding to the target commodity is displayed on the terminal screen, so that live broadcast audiences can carry out online shopping operation through the displayed shopping interface, a button is created on the shopping interface, and when the button is clicked, the online shopping interface can be returned to the live broadcast interface. Therefore, the live broadcast platform in the embodiment of the invention can provide online shopping service for live broadcast audiences by interacting with the e-commerce platform, and can conveniently switch the interfaces on the live broadcast interface and the online shopping interface, thereby being beneficial to further improving the user experience and the user viscosity of the live broadcast platform.
Furthermore, the invention also discloses an online shopping system which comprises the live broadcast platform and the e-commerce platform disclosed by the embodiment. For the specific configurations of the live broadcast platform and the e-commerce platform, reference may be made to the specific contents disclosed in the foregoing embodiments, and details are not described here.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The online shopping method, the online shopping system and the live broadcast platform provided by the invention are described in detail, a specific example is applied in the text to explain the principle and the implementation mode of the invention, and the description of the embodiment is only used for helping to understand the method and the core idea of the invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (7)
1. An online shopping method applied to a live platform is characterized by comprising the following steps:
if the target live broadcast interface on the live broadcast platform is monitored to be opened, acquiring commodity information of a target commodity;
sending the commodity information to a first preset display area of the target live broadcast interface;
if the first preset display area is clicked, displaying a shopping interface corresponding to the target commodity and located on an e-commerce platform on a terminal screen in a full-screen display mode, so as to obtain transaction information input by a live viewer through the shopping interface, creating a target button on the shopping interface, and sending the viewer comment information obtained in real time on the current target live broadcast interface to a second preset display area located on the shopping interface;
if the target button is clicked, closing the shopping interface, and displaying the target live broadcast interface in a full screen display mode;
wherein, the process of obtaining the commodity information of the target commodity comprises the following steps: creating a commodity searching interface on the target live broadcast interface; acquiring commodity searching information input by the live audience through the commodity searching interface; and searching commodity information corresponding to the commodity searching information from a pre-established commodity information database to obtain the commodity information of the corresponding commodity.
2. The online shopping method applied to the live platform according to claim 1, wherein after the process of displaying the shopping interface in a full-screen display manner, the method further comprises:
creating a floating window on the terminal screen;
acquiring live broadcast picture information on the current target live broadcast interface in real time;
and sending the live broadcast picture information to the floating window in real time.
3. The online shopping method applied to the live platform as claimed in claim 1, wherein the process of displaying the shopping interface corresponding to the target commodity on the terminal screen includes:
dividing a display area of the terminal screen to obtain a first display area and a second display area;
and displaying the shopping interface by utilizing the first display area, and displaying the target live broadcast interface by utilizing the second display area.
4. The online shopping method applied to the live platform as claimed in claim 3, wherein the process of displaying the target live interface by using the second display area comprises:
and displaying live broadcast picture information or audience comment information on the target live broadcast interface by using the second display area.
5. The online shopping method applied to the live platform as claimed in claim 1, wherein the creation process of the goods information database comprises:
establishing a commodity information input interface on the live broadcast platform;
and acquiring the commodity information input by the anchor of the live broadcast platform through the commodity information input interface, and storing the acquired commodity information into a preset database to obtain the commodity information database.
6. A live platform, comprising:
the live broadcast interface monitoring module is used for monitoring whether a target live broadcast interface on a live broadcast platform is opened or not;
the commodity information acquisition module is used for acquiring commodity information of a target commodity when the live broadcast interface monitoring module monitors that the target live broadcast interface is opened;
the commodity information sending module is used for sending the commodity information to a first preset display area of the target live broadcast interface;
the display area monitoring module is used for monitoring whether the first preset display area is clicked or not, if so, triggering a first interface display control command so as to display a shopping interface which corresponds to the target commodity and is positioned on the E-commerce platform on a terminal screen in a full-screen display mode by utilizing the first interface display control command, and acquiring transaction information input by a live viewer through the shopping interface;
the button creating module is used for creating a target button on the shopping interface;
the button monitoring module is used for monitoring whether the target button on the shopping interface is clicked or not, and if so, triggering a second interface display control command so as to close the shopping interface and display the target live broadcast interface in a full screen display mode by utilizing the second interface display control command;
the commodity information acquisition module is specifically used for: creating a commodity searching interface on the target live broadcast interface; acquiring commodity searching information input by the live audience through the commodity searching interface; searching commodity information corresponding to the commodity searching information from a commodity information database established in advance to obtain commodity information of corresponding commodities;
and the live broadcast platform is further used for sending the audience comment information on the current target live broadcast interface acquired in real time to a second preset display area on the shopping interface when the shopping interface is displayed in a full-screen display mode.
7. An online shopping system comprising an e-commerce platform and the live platform of claim 6.
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| CN109118279A (en)* | 2018-08-06 | 2019-01-01 | 北京绿善心星球网络科技开发有限公司 | Online live streaming method of commerce, system, electronic equipment and readable storage medium storing program for executing |
| CN111753158A (en)* | 2020-01-20 | 2020-10-09 | 全息空间(深圳)智能科技有限公司 | Commodity search method, device, computer equipment and storage medium for live broadcast platform |
| CN111970523B (en)* | 2020-08-13 | 2022-09-09 | 北京达佳互联信息技术有限公司 | Information display method, device, terminal, server and storage medium |
| CN113034226B (en)* | 2021-03-16 | 2023-06-02 | 北京达佳互联信息技术有限公司 | Live broadcast data processing method and device, electronic equipment, medium and product |
| CN113573087B (en)* | 2021-07-23 | 2023-02-21 | 中国联合网络通信集团有限公司 | A live display method and device |
| CN113946246A (en)* | 2021-10-08 | 2022-01-18 | 北京达佳互联信息技术有限公司 | Page processing method and device, electronic equipment and computer readable storage medium |
| CN116137662B (en)* | 2021-11-18 | 2025-05-06 | 北京有竹居网络技术有限公司 | Page display method and device, electronic device, storage medium and program product |
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| CN102802055B (en)* | 2011-05-25 | 2016-06-01 | 阿里巴巴集团控股有限公司 | A kind of data interactive method based on Online Video and device |
| CN102917265A (en)* | 2012-10-25 | 2013-02-06 | 深圳创维－Rgb电子有限公司 | Information browsing method and system based on network television |
| CN105828124A (en)* | 2016-03-30 | 2016-08-03 | 乐视控股（北京）有限公司 | Information display method and apparatus in live broadcast |
| CN106028143A (en)* | 2016-05-27 | 2016-10-12 | 北京小米移动软件有限公司 | Video live broadcasting method and device |
| CN106162213B (en)* | 2016-07-11 | 2019-08-09 | 福建方维信息科技有限公司 | A kind of merchandise display method and system based on net cast shopping |
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