Intelligent marketing and reservation system and method based on short-term resting spaceTechnical field
The present invention relates to a kind of intelligent marketings based on short-term resting space and reservation system and method.
Background technology
Short-term resting space refers specifically to hotel, inn and people place etc.；It is mainly using building as voucher, by selling visitorRoom, food and drink and comprehensive service facility provide the consumer with service, so as to obtain the tissue of economic well-being of workers and staff.
Traditional hotel, inn, star are not sold goods mostly, are also required to even if selling goods the person of moving according to shop realityCommodity needed for the commodity shopping of storage since the species limited quantity of merchandising is limited, meet the person's of moving in real timeDemand brings many inconvenience for the person of moving in.
The content of the invention
In view of the above-mentioned problems, the present invention provides a kind of intelligent marketing and reservation system based on short-term resting space.
In order to achieve the above objectives, the present invention provides a kind of intelligence based on short-term resting space for meeting consumer's shopping needCan marketing and reservation system, determine that commodity launch scheme according to consumer identification information and consumption information, while into shopConsumer according to its consumer record send goods and services information.
Further, the system comprises server, data information acquisition module, data processing module, Analysis of Policy Making mouldsBlock and putting module；
The server is used to receive the verification information of consumer and obtains the identity information and consumption information of consumer；
The data information acquisition module is used to gather the identity information and consumption information of consumer, and the body that will be collectedPart information and consumption information are exported to data processing module；
The data processing module is used to receive the data message that data information acquisition module collects, and to data messageIt is handled to obtain the consumption information based on customer identification's feature；The data processing module is additionally operable to will to obtain based on disappearingThe consumption information of expense person's identity characteristic is sent to Analysis of Policy Making module；
The Analysis of Policy Making module is used to receive the letter of the consumption based on customer identification's feature of data processing module transmissionBreath, and marketing program is obtained according to the consumption information based on customer identification's feature, and marketing program is sent to putting module；
The putting module receives the marketing program that Analysis of Policy Making module is sent, and launches commodity according to marketing program.
Further, the consumer identification information includes gender, age, educational background, occupation, interest or the consumption of consumerCustom.
Further, information push unit is further included, after server obtains the identity information of consumer, described information pushUnit sends goods and services information according to consumer spending information to the mobile terminal that consumer binds.
Further, data visualization unit is further included, the data visualization unit is based on consumer's body for presentingThe consumption information of part feature.
Further, predetermined module is further included, the authentication information that the server receives consumer obtains consumerIdentity information after, the predetermined module receives the information of the predetermined commodity of consumer, and predetermined goods and services information is sent outGive putting module.
Further, the predetermined module is additionally operable to the predetermined goods and services information of consumer being sent to server；Server device receive consumer predetermined goods and services information simultaneously generate pre-consumer inventory, and by pre-consumer inventory be sent toThe mobile terminal of customer identification's binding.
Further, video acquisition module, Rich Media's module and display screen are further included,
The video acquisition module is used to gather the image information of consumer, and crosses communication module and be sent to server；
The server is used to receive the image information of video acquisition module transmission, according to image information acquisition consumer'sMacroscopic features and garment ornament draw push commodity, and the merchandise news of push is sent to Rich Media's module to pass through display screenIt shows；
Further, database module is further included, the database module is used to store the identification feature of commodity, connects simultaneouslyThe appearing diagram picture and dress ornament image of the consumer that receipts server obtains simultaneously are compared with commodity identification feature, select corresponding businessProduct obtain push commodity according to corresponding commodity.
The present invention is based on the intelligent marketing and reservation system of short-term resting space, by consumer identification information and consumptionThe acquisition of information forms database, obtain all ages and classes, different sexes, different occupation consumer consumption habit, according to disappearingThe consumption habit of expense person meets the shopping need of consumer by launching commodity；By commodity preordering module, consumer can be remoteJourney makes a reservation for the commodity in shop, and putting module is made to launch the commodity needed for consumer in advance, meets consumer demand.
In view of the above-mentioned problems, the present invention provides a kind of intelligent marketing and preordering method based on short-term resting space.
In order to achieve the above objectives, the present invention provides a kind of intelligence based on short-term resting space for meeting consumer's shopping needCan marketing and preordering method, determine that commodity launch scheme according to consumer identification information and consumption information, while into shopConsumer according to its consumer record send goods and services information, specifically comprise the following steps：
Server receives the verification information of consumer and obtains the identity information and consumption information of consumer；
Data information acquisition module gathers the identity information and consumption information of consumer, and by the identity information collected andConsumption information is exported to data processing module；
Data processing module receives the data message that data information acquisition module collects, and data message is handledObtain the consumption information based on customer identification's feature；The consumption based on customer identification's feature that data processing module will obtainInformation is sent to Analysis of Policy Making module；
Analysis of Policy Making module receives the consumption information based on customer identification's feature that data processing module is sent, and foundationConsumption information based on customer identification's feature obtains marketing program, and marketing program is sent to putting module；
Putting module receives the marketing program that Analysis of Policy Making module is sent, and launches commodity according to marketing program.
Further, the consumer identification information includes gender, age, educational background, occupation, interest or the consumption of consumerCustom.
Further, the method further includes, server obtain consumer identity information after, information push unit according toConsumer spending information sends goods and services information to the mobile terminal that consumer binds.
Further, the method further includes, and the consumption information of customer identification's feature is passed through data visualization unitIt is presented.
Further, the method further includes, and server receives the body of the authentication information acquisition consumer of consumerAfter part information, predetermined module receives the predetermined goods and services information of consumer, and predetermined goods and services information is sent toPutting module.
Further, the method further includes, and the predetermined goods and services information of consumer is sent to clothes by predetermined moduleBusiness device；Server device receives the predetermined goods and services information of consumer and generates pre-consumer inventory, and pre-consumer inventory is sent outIt is sent to the mobile terminal with customer identification's binding.
Intelligent marketing and predetermined system, method the present invention is based on short-term resting space, by consumer identification information and disappearingThe acquisition of charge information forms database, obtain all ages and classes, different sexes, different occupation consumer consumption habit, foundationThe consumption habit of consumer meets the shopping need of consumer by launching commodity；By commodity preordering module, consumer can be withRemotely the commodity in shop are made a reservation for, putting module is made to launch the commodity needed for consumer in advance, meets consumer demand.
Specific embodiment
Embodiment 1
A kind of intelligent marketing and reservation system based on short-term resting space in the present embodiment, according to consumer identification informationAnd consumption information determines that commodity launch scheme, while to the consumer into shop goods and services are sent according to its consumer recordInformation.
Specifically, the system comprises server, data information acquisition module, data processing module, Analysis of Policy Making modulesAnd putting module；
The server is used to receive the verification information of consumer and obtains the identity information of consumer；
The data information acquisition module is used to gather the identity information and consumption information of consumer, and the body that will be collectedPart information and consumption information are exported to data processing module；
The data processing module is used to receive the data message that data information acquisition module collects, and to data messageIt is handled to obtain the consumption information based on customer identification's feature；The data processing module is additionally operable to will to obtain based on disappearingThe consumption information of expense person's identity characteristic is sent to Analysis of Policy Making module；
The Analysis of Policy Making module is used to receive the letter of the consumption based on customer identification's feature of data processing module transmissionBreath, and marketing program is obtained according to the consumption information based on customer identification's feature, and marketing program is sent to putting module；
The putting module receives the marketing program that Analysis of Policy Making module is sent, and launches commodity according to marketing program.
Specifically, in the present embodiment, consumer identification information includes gender, age, educational background, occupation, the interest of consumerOr consumption habit.
The identity information and consumption information of consumer are acquired by data information acquisition module in the present embodiment, thenThe data of gained are handled using data processing module to obtain the consumption information based on customer identification's feature, for example, it is differentThe consumption hobby of age bracket, the consumption hobby of different sexes, the consumption hobby for consuming hobby or different academic backgrounds of different occupation, certainlyMan purchase of the plan analysis module according to these consumption information specified schemes based on customer identification's feature, such as 30-40 SuiCertain a beverage is more, and another money beverage of Ms's purchase of 30-40 Sui is more, then marketing program can increase this two beverageQuantity, make putting module increase supply volume, ensure the commodity supply of goods.
Embodiment 2
As being further improved for embodiment 1, the present embodiment further includes information push unit on the basis of implementing one, takesIt is engaged in after the identity information of device acquisition consumer, the shifting that described information push unit is bound according to consumer's purchasing habits to consumerDynamic terminal sends goods and services information.
In this implementation, consumer sends identity information by mobile terminal to server, and server obtains the body of consumerAfter part Information Authentication success, the consumer record according to consumer pushes goods and services information to mobile terminal；Realize commodity battalionPin；Such as a potato chips of certain bought are contained in the consumption information of consumer, consumer is sending body by mobile terminalAfter part verification information is to server, information push unit bought the information of potato chips to the mobile end of the consumer according to consumerEnd pushes the information of all kinds of potato chips goods and services.
Embodiment 3
As being further improved for embodiment 1, data visualization unit, the data visualization are further included in the present embodimentUnit is for consumption information of the presentation based on customer identification's feature.
Embodiment 4
As being further improved for embodiment 1, predetermined module is further included in the present embodiment, the server receives consumerAuthentication information obtain the identity information of consumer after, the predetermined module receives the predetermined goods and services of consumerInformation, and predetermined goods and services information is sent to putting module；
The predetermined module is additionally operable to the predetermined goods and services information of consumer being sent to server；Server device connectsThe predetermined goods and services information for receiving consumer simultaneously generates pre-consumer inventory, and pre-consumer inventory is sent to and customer identificationThe mobile terminal of binding.
Embodiment 5
As being further improved for embodiment 1, video acquisition module, Rich Media's module and display are further included in the present embodimentScreen；
The video acquisition module is used to gather the image information of consumer, and crosses communication module and be sent to server；
The server is used to receive the image information of video acquisition module transmission, according to image information acquisition consumer'sMacroscopic features and garment ornament draw push commodity, and the merchandise news of push is sent to Rich Media's module to pass through display screenIt shows；
Specifically, further including database module, the database module is used to store the identification feature of commodity, receives simultaneouslyThe appearing diagram picture and dress ornament image of the consumer that server obtains simultaneously are compared with commodity identification feature, select corresponding goods,Push commodity are obtained according to corresponding commodity.Specific identification feature includes shape, color, decorative pattern, the mark of commodity, trade markDeng.
In this implementation when consumer station chooses commodity before shelf, video acquisition device shoots consumer, andThe image of shooting is sent to server, server receives consumer image to wear glasses, is branded as, jeans, footwear, jacket,The figure and features for obtaining consumer is compared in these image informations by server with the commodity in database module and dress ornament is characterized as：Youth, the glasses of certain brand, wears peaked cap, the jeans of certain brand, the sport footwear of certain brand, the blazer of certain brand, according toShow that push commodity include according to these features, certain brand glasses, peaked cap, certain brand jeans (or the ox of other similar brandsJean), certain brand sport footwear (or sport footwear of other similar brands), certain brand blazer (or the fortune of other similar brandsDynamic jacket), then these merchandise newss are shown by display screen, to be pushed to consumer.
The present invention is based on the intelligent marketing and reservation system of short-term resting space, by consumer identification information and consumptionThe acquisition of information forms database, obtain all ages and classes, different sexes, different occupation consumer consumption habit, according to disappearingThe consumption habit of expense person meets the shopping need of consumer by launching commodity；By commodity preordering module, consumer can be remoteJourney makes a reservation for the commodity in shop, and putting module launches the commodity needed for consumer in advance, meets consumer demand.
Embodiment 5
The present embodiment provides a kind of intelligent marketings and preordering method based on short-term resting space, believe according to customer identificationBreath and consumption information determine that commodity launch scheme, while send commodity and clothes according to its consumer record to the consumer into shopBusiness information, specifically comprises the following steps：
Server receives the verification information of consumer and obtains the identity information and consumption information of consumer；
Data information acquisition module gathers the identity information and consumption information of consumer, and by the identity information collected andConsumption information is exported to data processing module；
Data processing module receives the data message that data information acquisition module collects, and data message is handledObtain the consumption information based on customer identification's feature；The consumption based on customer identification's feature that data processing module will obtainInformation is sent to Analysis of Policy Making module；
Analysis of Policy Making module receives the consumption information based on customer identification's feature that data processing module is sent, and foundationConsumption information based on customer identification's feature obtains marketing program, and marketing program is sent to putting module；
Putting module receives the marketing program that Analysis of Policy Making module is sent, and launches commodity according to marketing program.
In this implementation, gender, age, educational background, occupation, interest or consumption that consumer identification information includes consumer are practisedIt is used.
Specifically, the method further includes, after server obtains the identity information of consumer, information push unit is according to disappearingThe person's of expense consumption information sends goods and services information to the mobile terminal that consumer binds.
Specifically, the method further includes, by the consumption information of customer identification's feature by data visualization unit intoRow is presented.
Embodiment 6
As being further improved for embodiment 5, the method in the present embodiment further includes, and server receives the identity of consumerAfter verification information obtains the identity information of consumer, predetermined module receives the information of the predetermined goods and services of consumer, and willPredetermined goods and services information is sent to putting module.
Specifically, the method further includes, the predetermined goods and services information of consumer is sent to service by predetermined moduleDevice；Server device receives the predetermined and service commodity information of consumer and generates pre-consumer inventory, and pre-consumer inventory is sentTo the mobile terminal bound with customer identification.
Intelligent marketing and predetermined system, method the present invention is based on short-term resting space, by consumer identification information and disappearingThe acquisition of charge information forms database, obtain all ages and classes, different sexes, different occupation consumer consumption habit, foundationThe consumption habit of consumer meets the shopping need of consumer by launching commodity；By commodity preordering module, consumer can be withRemotely the commodity in shop are made a reservation for, putting module is made to launch the commodity needed for consumer in advance, meets consumer demand.
More than, it is only presently preferred embodiments of the present invention, but protection scope of the present invention is not limited thereto, and it is any to be familiar with sheetIn the technical scope disclosed by the present invention, the change or replacement that can be readily occurred in should all be covered those skilled in the artWithin protection scope of the present invention.Therefore, protection scope of the present invention should be subject to the protection domain that claim is defined.