Image ad method for pushing, apparatus and systemTechnical field
The present invention relates to the technical field of intelligent display, more particularly, to a kind of image ad method for pushing, device and isSystem.
Background technology
At present, as pollution of the motor vehicles to environment is increasing, serious traffic congestion phenomenon and vehicle exhaust are dirtyDye environmental problem annoyings many big cities, and people are intended to can have a good air quality, possesses the body of health, becauseThis, all positive Advocating Citizen ' in many cities uses bicycle not only maximumlly to make use of public affairs as the Green Travel vehiclesPassing through rate of road altogether, while play the role of healthy body, while can also lead out low-carbon environment-friendly, convenient economical Green TravelNew paragon.
But existing bicycle only has the function of simply to ride, function is excessively single, can not meet people dayThe diversified demand that benefit improves, user experience are poor.
The content of the invention
In view of this, it is existing to alleviate it is an object of the invention to provide a kind of image ad method for pushing, apparatus and systemThe technical problem of user experience difference caused by some function of bicycle are single.
In a first aspect, an embodiment of the present invention provides a kind of image ad method for pushing, this method is applied to Cloud Server,Cloud Server and user terminal, and the controller network connection of the corresponding bicycle of user terminal, this method include：Receive and useThe advertisement that family terminal is sent obtains request, wherein, advertisement obtains in request and carries user information；Worked as according to user information statisticsThe user preference advertisement of preceding user；Searched in the advertising database prestored wide with the matched image of user preference advertisementAccuse；The image ad found is pushed into user terminal.
In preferred embodiments of the present invention, the above-mentioned user preference advertisement bag that active user is counted according to user informationInclude：Searched according to user information in the period set in advance, the web page browsing record of active user, records according to web page browsingCounting user preference advertisement.
It is above-mentioned to be included according to web page browsing record counting user preference advertisement in preferred embodiments of the present invention：ExtractionIn period set in advance, the shopping website included in web page browsing record browses record, and the consumption of active userInformation, consumption information include consumption species；The corresponding spending amount of statistics consumption species and consumption number of times；Spending amount is exceededThe corresponding image ad of consumption species of amount of money value set in advance is set as user preference advertisement；And/or consumption number of times are surpassedThe corresponding image ad of consumption species for crossing number set in advance is set as user preference advertisement.
It is above-mentioned to be included according to web page browsing record counting user preference advertisement in preferred embodiments of the present invention：StatisticsIn period set in advance, address access times exceed the webpage information of number set in advance in web page browsing record；WillThe corresponding image ad of webpage information is set as user preference advertisement.
In preferred embodiments of the present invention, the above method further includes：Receive active user's input that user terminal returnsImage ad confirmation message；According to the corresponding image ad generation control instruction of confirmation message；Control instruction is issued to useThe controller of the corresponding bicycle of family terminal, so that controller controls bicycle to show image by wheel in rideAdvertisement.
Second aspect, an embodiment of the present invention provides a kind of image ad method for pushing, this method is applied to user terminal,User terminal and Cloud Server network connection, and the controller of bicycle corresponding with user terminal also connects with Cloud Server networkConnect, this method includes：Advertisement, which is sent, to Cloud Server obtains request, wherein, advertisement obtains in request and carries user information；ConnectThe user preference advertisement corresponding with user information that Cloud Server returns is received, user preference advertisement is image ad；Image is wideAccuse and send to the controller of bicycle, so that the controller of bicycle shows image ad.
The third aspect, an embodiment of the present invention provides a kind of image ad pusher, which is arranged at Cloud Server,Cloud Server and user terminal, and the controller network connection of the corresponding bicycle of user terminal, the device include：Receive mouldBlock, the advertisement for receiving user terminal transmission obtain request, wherein, advertisement obtains in request and carries user information；StatisticsModule, for counting the user preference advertisement of active user according to user information；Image ad searching module, for being deposited in advanceSearched and the matched image ad of user preference advertisement in the advertising database of storage；Image ad pushing module, for that will searchTo image ad push to user terminal.
In preferred embodiments of the present invention, above device further includes：Information receiving module, is returned for receiving user terminalThe image ad confirmation message for the active user's input returned；Directive generation module, for wide according to the corresponding image of confirmation messageAccuse generation control instruction；Instruction issues module, for control instruction to be issued to the controller of the corresponding bicycle of user terminal,So that controller controls bicycle to show image ad by wheel in ride.
Fourth aspect, an embodiment of the present invention provides a kind of image ad pusher, which is arranged at user terminal,User terminal and Cloud Server network connection, and the controller of bicycle corresponding with user terminal also connects with Cloud Server networkConnect, which includes：Information sending module, request is obtained for sending advertisement to Cloud Server, wherein, advertisement is obtained in requestCarry user information；Advertisement module, the user preference corresponding with user information for receiving Cloud Server return are wideAccuse, user preference advertisement is image ad；Display module, for sending image ad to the controller of bicycle, so that fromThe controller of driving shows image ad.
5th aspect, an embodiment of the present invention provides a kind of image ad supplying system, which includes server, userThe controller of terminal and bicycle；The controller of user terminal and bicycle is connected with server network；Server is provided withState the image ad pusher described in the third aspect；User terminal is provided with the image ad push described in above-mentioned fourth aspectDevice.
6th aspect, an embodiment of the present invention provides a kind of computer-readable storage medium, for saving as above-mentioned image adComputer software instructions used in pusher, it includes for performing above-mentioned aspect designed by image ad pusherProgram.
The embodiment of the present invention brings following beneficial effect：
A kind of image ad method for pushing provided in an embodiment of the present invention, apparatus and system, are used by cloud serverThe advertisement that family terminal is sent obtains request, and the user information counting user preference advertisement included in request is obtained according to advertisement,And searched in the advertising database prestored with the matched image ad of user preference advertisement, and described in findingImage ad pushes to user terminal, so that the controller of user terminal control bicycle shows image ad, makes certainlyDriving can show with the matched image ad of user preference advertisement, enrich bicycle use function diversity, both increasedThe interest of user's riding bicycle, also improves the Experience Degree of user.
Other features and advantages of the present invention will illustrate in the following description, also, partly become from specificationObtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages are in specification, claimsAnd specifically noted structure is realized and obtained in attached drawing.
To enable the above objects, features and advantages of the present invention to become apparent, preferred embodiment cited below particularly, and coordinateAppended attached drawing, is described in detail below.
Brief description of the drawings
, below will be to specific in order to illustrate more clearly of the specific embodiment of the invention or technical solution of the prior artEmbodiment or attached drawing needed to be used in the description of the prior art are briefly described, it should be apparent that, in describing belowAttached drawing is some embodiments of the present invention, for those skilled in the art, without creative efforts,Other attached drawings can also be obtained according to these attached drawings.
Fig. 1 is a kind of flow chart of image ad method for pushing provided in an embodiment of the present invention；
Fig. 2 is the flow chart of another image ad method for pushing provided in an embodiment of the present invention；
Fig. 3 is the flow chart of the third image ad method for pushing provided in an embodiment of the present invention；
Fig. 4 is a kind of structure diagram of image ad pusher provided in an embodiment of the present invention；
Fig. 5 is the structure diagram of another image ad pusher provided in an embodiment of the present invention；
Fig. 6 is the structure diagram of the third image ad pusher provided in an embodiment of the present invention；
Fig. 7 is a kind of structure diagram of image ad supplying system provided in an embodiment of the present invention.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with attached drawing to the present inventionTechnical solution be clearly and completely described, it is clear that described embodiment is part of the embodiment of the present invention, rather thanWhole embodiments.Based on the embodiments of the present invention, those skilled in the art institute without making creative workThe every other embodiment obtained, belongs to the scope of protection of the invention.
At present, it can realize in the prior art and one or more LED light strip is set on the wheel of bicycle, user can be withBy the controller of user's terminal control bicycle, and then the dispaly state of LED light strip is controlled, so that bicycle in motion canThe light of riot of color is enough presented, can also show the pattern of setting, which causes bicycle to become more gorgeous, have interestTaste；And since display area is larger, road can be illuminated when night rides on a large scale, improves night riding bicycleSecurity, still, the displayable pattern of LED light strip is relatively simple in the prior art, and user tends not to the hobby according to oneselfThe pattern liked is selected, reduces user experience.Based on this, an embodiment of the present invention provides a kind of image ad push sideMethod, apparatus and system, to improve the Experience Degree of user.
For ease of understanding the present embodiment, first to a kind of image ad push side disclosed in the embodiment of the present inventionMethod describes in detail.
Embodiment one：
An embodiment of the present invention provides a kind of image ad method for pushing, this method is applied to Cloud Server, the cloud serviceDevice and user terminal, and the controller network connection of the corresponding bicycle of user terminal, a kind of image ad as shown in Figure 1The flow chart of method for pushing, this method comprise the following steps：
Step S102, receives the advertisement that user terminal is sent and obtains request, wherein, advertisement obtains in request and carries userInformation；
Step S104, the user preference advertisement of active user is counted according to user information；
Step S106, is searched and the matched image ad of user preference advertisement in the advertising database prestored；
Step S108, user terminal is pushed to by the image ad found, so that the control of user terminal control bicycleDevice processed shows image ad.
During specific implementation, above-mentioned user terminal can be that smart mobile phone, tablet computer, wearable mobile terminal etc. canThe smart machine of networking, and when in use, can install in advance with the matched application APP of the controller of bicycle, with rightThe controller of bicycle is controlled.
User is registered before being controlled, it is necessary to first pass through application APP and log in Cloud Server, becomes legalUser, could be according to user information collection user terminal during the user information registered when cloud server is to user's registrationRelated data, so as to carry out follow-up image ad push process.
Therefore, the embodiment of the present invention additionally provides another image ad method for pushing, another image as shown in Figure 2The flow chart of advertisement sending method, comprises the following steps：
Step S202, receives the advertisement that user terminal is sent and obtains request, wherein, advertisement obtains in request and carries userInformation；
Wherein, user information can include gender, age, interest, region, search term and identity information of user etc.
Step S204, is searched in the period set in advance according to user information, the web page browsing record of active user, rootCounting user preference advertisement is recorded according to web page browsing；
Specific statistic processes can include：(a) extract in period set in advance, including in web page browsing recordShopping website browses record, and the consumption information of active user, and consumption information includes consumption species；(b) statistics consumption speciesCorresponding spending amount and consumption number of times；(c) spending amount is exceeded to the corresponding figure of consumption species of amount of money value set in advanceAs advertisement is set as user preference advertisement；And/or consumption number of times are exceeded to the corresponding figure of consumption species of number set in advanceAs advertisement is set as user preference advertisement.
For example, consumption species is cosmetics, and spending amount reaches designated amounts, or consumption number of times are more than 10 times,Then can be using the relevant image ad of the cosmetics of the species as user preference advertisement.
During specific implementation, according to statistical result, it can only judge spending amount, or consumption number of times, can also examine at the same timeConsider spending amount and consumption number of times, be specifically subject to actual use situation, the embodiment of the present invention is not limited this.
Further, it is above-mentioned to be included according to web page browsing record counting user preference advertisement：Count set in advanceIn period, address access times exceed the webpage information of number set in advance in web page browsing record；By webpage information pairThe image ad answered is set as user preference advertisement.For example, user preference advertisement is determined by user's net page browse information, canTo access quantity, the URL addresses access times of data in URL address histories by user, user preference advertisement is determined, and then may be usedTo regard the relevant image ad of the webpage information as user preference advertisement.
Step S206, is searched and the matched image ad of user preference advertisement in the advertising database prestored；
Specifically, the corresponding consumption species of user preference advertisement can be obtained；Looked into the advertising database prestoredLook for the image ad consistent with consumption species；Alternatively, obtain the corresponding webpage information of user preference advertisement；It is wide what is prestoredAccuse and the image ad consistent with webpage information is searched in database.
Step S208, user terminal is pushed to by the image ad found, so that the control of user terminal control bicycleDevice processed shows image ad；
Step S210, receives the image ad confirmation message for active user's input that user terminal returns；
Step S212, control instruction is generated according to the corresponding image ad of confirmation message；
Control instruction, is issued to the controller of the corresponding bicycle of user terminal by step S214, so that controller controlsBicycle shows image ad in ride, by wheel.
A kind of image ad method for pushing provided in an embodiment of the present invention, is sent by cloud server user terminalAdvertisement obtains request, and the user information counting user preference advertisement included in request is obtained according to advertisement, and is deposited in advanceLookup and the matched image ad of user preference advertisement in the advertising database of storage, and the described image advertisement pushing that will be foundTo user terminal, so that the controller of user terminal control bicycle shows image ad, bicycle is set to showWith the matched image ad of user preference advertisement, the diversity that bicycle uses function is enriched, user had both been added and has ridden certainlyThe interest of driving, also improves the Experience Degree of user.
Embodiment two：
On the basis of above-described embodiment, the embodiment of the present invention additionally provides the third image ad method for pushing, the partyMethod is applied to user terminal, the user's terminal and Cloud Server network connection, and the control of bicycle corresponding with user terminalDevice also includes with Cloud Server network connection, the flow chart of the third image ad method for pushing as shown in Figure 3, this method：
Step S302, sends advertisement to Cloud Server and obtains request, wherein, advertisement, which obtains, carries user's letter in requestBreath；
Step S304, receives the user preference advertisement corresponding with user information that Cloud Server returns, and family preference advertisement isImage ad；
Step S306, image ad is sent to the controller of bicycle, so that the controller of bicycle is to image adShown.
A kind of image ad method for pushing provided in an embodiment of the present invention, advertisement is sent by user terminal to Cloud ServerRequest is obtained, and receives the user preference advertisement corresponding with user information of Cloud Server return, and controls the control of bicycleDevice shown, enable bicycle show with the matched image ad of user preference advertisement, enrich bicycle and use functionDiversity, both added the interest of user's riding bicycle, and also improved the Experience Degree of user.
Embodiment three：
On the basis of above-described embodiment, the embodiment of the present invention additionally provides a kind of image ad pusher, the deviceCloud Server, Cloud Server and user terminal, and the controller network connection of bicycle corresponding with user terminal are arranged at,A kind of structure diagram of image ad pusher as shown in Figure 4, the device include：
Receiving module 40, the advertisement for receiving user terminal transmission obtain request, wherein, advertisement obtains to be carried in requestThere is user information；
Statistical module 41, for counting the user preference advertisement of active user according to user information；
Image ad searching module 42, matches for being searched in the advertising database prestored with user preference advertisementImage ad；
Image ad pushing module 43, for the image ad found to be pushed to user terminal.
Further, the structure diagram of another image ad pusher as shown in Figure 5, except the structure shown in Fig. 4Outside, above device further includes：
Information receiving module 44, the image ad confirmation message of active user's input for receiving user terminal return；
Directive generation module 45, for generating control instruction according to the corresponding image ad of confirmation message；
Instruction issues module 46, for control instruction to be issued to the controller of the corresponding bicycle of user terminal, so thatController controls bicycle to show image ad by wheel in ride.
Further, the embodiment of the present invention additionally provides the third image ad pusher, which is arranged at user's endEnd, user terminal and Cloud Server network connection, and the controller of bicycle corresponding with user terminal also with Cloud Server netNetwork connects, and the structure chart of the third image ad pusher as shown in Figure 6, the device includes：
Information sending module 50, request is obtained for sending advertisement to Cloud Server, wherein, advertisement obtains to be carried in requestThere is user information；
Advertisement module 51, for receiving the user preference advertisement corresponding with user information of Cloud Server return, is usedFamily preference advertisement is image ad；
Display module 52, for sending image ad to the controller of bicycle, so that the controller of bicycle is to figureAs advertisement is shown.
Image ad pusher provided in an embodiment of the present invention, the image ad method for pushing provided with above-described embodimentWith identical technical characteristic, so can also solve identical technical problem, reach identical technique effect.
Example IV：
On the basis of above-described embodiment, the embodiment of the present invention additionally provides a kind of image ad supplying system, such as Fig. 7 institutesA kind of structure diagram of the image ad supplying system shown, the system include server 700, user terminal 701 and bicycleController 702；
The controller 702 of user terminal 701 and bicycle and 700 network connection of server；Server is provided with above-mentioned realityApply the first in example or second of image ad pusher；The image that user terminal is provided with described in above-described embodiment three is wideAccuse pusher.
Image ad method for pushing that the embodiment of the present invention is provided, the computer program product of apparatus and system, includingThe computer-readable recording medium of program code is stored, the instruction that said program code includes can be used for performing previous methods realityThe method described in example is applied, specific implementation can be found in embodiment of the method, and details are not described herein.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing descriptionWith the specific work process of device, the corresponding process in preceding method embodiment is may be referred to, details are not described herein.
In addition, in the description of the embodiment of the present invention, unless otherwise clearly defined and limited, term " installation ", " phaseEven ", " connection " should be interpreted broadly, for example, it may be being fixedly connected or being detachably connected, or be integrally connected；CanTo be mechanical connection or be electrically connected；It can be directly connected, can also be indirectly connected by intermediary, Ke YishiConnection inside two elements.To those skilled in the art, above-mentioned term can be understood in the present invention with concrete conditionConcrete meaning.
If the function is realized in the form of SFU software functional unit and is used as independent production marketing or in use, can be withIt is stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially in other wordsThe part to contribute to the prior art or the part of the technical solution can be embodied in the form of software product, the meterCalculation machine software product is stored in a storage medium, including some instructions are used so that a computer equipment (can bePeople's computer, server, or network equipment etc.) perform all or part of step of each embodiment the method for the present invention.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), arbitrary access are depositedReservoir (RAM, Random Access Memory), magnetic disc or CD etc. are various can be with the medium of store program codes.
In the description of the present invention, it is necessary to explanation, term " " center ", " on ", " under ", "left", "right", " vertical ",The orientation or position relationship of the instruction such as " level ", " interior ", " outer " be based on orientation shown in the drawings or position relationship, merely toEasy to describe the present invention and simplify description, rather than instruction or imply signified device or element must have specific orientation,With specific azimuth configuration and operation, therefore it is not considered as limiting the invention.In addition, term " first ", " second "," the 3rd " is only used for description purpose, and it is not intended that instruction or hint relative importance.
Finally it should be noted that：Above example, is only the embodiment of the present invention, to illustrate the skill of the present inventionArt scheme, rather than its limitations, protection scope of the present invention is not limited thereto, although with reference to the foregoing embodiments to the present invention intoGo detailed description, it should be understood by those skilled in the art that：Any one skilled in the art takes off in the present inventionIn the technical scope of dew, it can still modify the technical solution described in previous embodiment or can readily occur in changeChange, or equivalent substitution is carried out to which part technical characteristic；And these modifications, change or replacement, do not make relevant artScheme essence depart from technical solution of the embodiment of the present invention spirit and scope, should all cover protection scope of the present invention itIt is interior.Therefore, protection scope of the present invention should be subject to scope of the claims.