The content of the invention
The present invention provides a kind of vehicle-mounted coordinated type advertisement demonstration method and device, for solving Ads on Vehicles in the prior artThe problem of displaying can not be accurately positioned crowd.
In a first aspect, the present invention provides a kind of vehicle-mounted coordinated type advertisement demonstration method, including：
The stroke start information for the order of calling a taxi accepted is received, the user for the passenger corresponding to order that called a taxi described in acquisitionCharacteristic information, the user's characteristic information include multiple user characteristicses；
Matched according to the user's characteristic information with the advertisement in advertising database, obtain advertisement to be presented；
The advertisement to be presented is sent on the vehicle-mounted displaying terminal of the vehicle for order of being called a taxi described in accepting.
Preferably, the user's characteristic information be according to history of the passenger in preset time period call a taxi data obtainCharacteristic information.
Preferably, the user's characteristic information includes user profile, type of vehicle, vehicle brand, consumer taste, life habitUsed and social networks one or more.
Preferably, it is described to be matched according to the user's characteristic information with the advertisement in advertising database, obtain and wait to open upShow advertisement, including：
Obtain the advertisement to be selected that the ad distribution time is in preset time period in advertising database；
Matched, obtained to be selected wide under each user characteristics with the advertisement to be selected according to the user's characteristic informationAccuse；
According to each user characteristics and the corresponding relation of advertisement number to be presented, advertisement to be presented is obtained.
Preferably, when it is described call a taxi order be the passenger first time order when, according to the user profile of the passengerMatched with the advertisement in advertising database, obtain advertisement to be presented.
Second aspect, the present invention provide a kind of vehicle-mounted coordinated type advertisement demonstration method, including：
Receive the stroke start information for the order of calling a taxi accepted, the vehicle-mounted exhibition to the vehicle for order of being called a taxi described in undertakingShow that terminal sends control instruction, so that the identity mark for passenger terminal corresponding to order of being called a taxi described in the vehicle-mounted displaying terminal acquisitionKnow information；
The identification information that the vehicle-mounted displaying terminal is sent is received, institute is obtained according to the identification informationUser's characteristic information corresponding to passenger terminal is stated, the user's characteristic information includes multiple user characteristicses；
Matched according to the user's characteristic information with the advertisement in advertising database, obtain advertisement to be presented；
The advertisement to be presented is sent on the vehicle-mounted displaying terminal.
Preferably, the one of IMEI of the identification information including the passenger terminal, Bluetooth address and WiFi addressesKind is a variety of.
Preferably, the user's characteristic information includes user profile, positional information, consumer taste, habits and customs and social activityThe one or more of relation.
Preferably, it is described to be matched according to the user's characteristic information with the advertisement in advertising database, obtain and wait to open upShow advertisement, including：
Obtain the advertisement to be selected that the ad distribution time is in preset time period in advertising database；
Matched, obtained to be selected wide under each user characteristics with the advertisement to be selected according to the user's characteristic informationAccuse；
According to each user characteristics and the corresponding relation of advertisement number to be presented, advertisement to be presented is obtained.
The third aspect, the present invention provide a kind of vehicle-mounted coordinated type advertisement demonstration method, including：
The control instruction that service end is sent is received, the passenger corresponding to order that called a taxi according to obtaining the control instruction is wholeThe identification information at end；
The identification information is sent to service end, so that service end is according to obtaining the identification informationUser's characteristic information corresponding to passenger, and matched according to the user's characteristic information with the advertisement in advertising database, obtainObtain advertisement to be presented；
Receive the advertisement to be presented that service end is sent and be shown.
Preferably, the one of IMEI of the identification information including the passenger terminal, Bluetooth address and WiFi addressesKind is a variety of.
Preferably, the user's characteristic information includes user profile, positional information, consumer taste, habits and customs and social activityThe one or more of relation.
Fourth aspect, the present invention provide a kind of vehicle-mounted coordinated type advertising device, including：
Acquisition module, for receiving the stroke start information for the order of calling a taxi accepted, order pair of being called a taxi described in acquisitionThe user's characteristic information of the passenger answered, the user's characteristic information include multiple user characteristicses；
Matching module, for being matched according to the user's characteristic information with the advertisement in advertising database, treatedShow advertisement；
Sending module, it is whole for the advertisement to be presented to be sent to the vehicle-mounted displaying of vehicle for order of being called a taxi described in undertakingOn end.
Preferably, the user's characteristic information be according to history of the passenger in preset time period call a taxi data obtainCharacteristic information.
Preferably, the user's characteristic information includes user profile, type of vehicle, vehicle brand, consumer taste, life habitUsed and social networks one or more.
Preferably, the matching module is specifically used for,
Obtain the advertisement to be selected that the ad distribution time is in preset time period in advertising database；
Matched, obtained to be selected wide under each user characteristics with the advertisement to be selected according to the user's characteristic informationAccuse；
According to each user characteristics and the corresponding relation of advertisement number to be presented, advertisement to be presented is obtained.
Preferably, the matching module is specifically used for, when the order of calling a taxi is passenger's first time order, according toThe user profile of the passenger is matched with the advertisement in advertising database, obtains advertisement to be presented.
5th aspect, the present invention provide a kind of vehicle-mounted coordinated type advertising device, including：
First sending module, for receiving the stroke start information for the order of calling a taxi accepted, called a taxi to described in undertakingThe vehicle-mounted displaying terminal of the vehicle of order sends control instruction, so that order of being called a taxi described in the vehicle-mounted displaying terminal acquisition is correspondingPassenger terminal identification information；
Acquisition module, the identification information sent for receiving the vehicle-mounted displaying terminal, according to the identityUser's characteristic information corresponding to passenger terminal described in identification information, the user's characteristic information include multiple user characteristicses；
Matching module, for being matched according to the user's characteristic information with the advertisement in advertising database, treatedShow advertisement；
Second sending module, for the advertisement to be presented to be sent into the vehicle-mounted displaying terminal.
Preferably, the one of IMEI of the identification information including the passenger terminal, Bluetooth address and WiFi addressesKind is a variety of.
Preferably, the user's characteristic information includes user profile, positional information, consumer taste, habits and customs and social activityThe one or more of relation.
Preferably, the matching module is specifically used for：
Obtain the advertisement to be selected that the ad distribution time is in preset time period in advertising database；
Matched, obtained to be selected wide under each user characteristics with the advertisement to be selected according to the user's characteristic informationAccuse；
According to each user characteristics and the corresponding relation of advertisement number to be presented, advertisement to be presented is obtained.
6th aspect, the present invention provide a kind of vehicle-mounted coordinated type advertising device, including：
Matching module, the control instruction sent for receiving service end, call a taxi and order according to obtaining the control instructionThe identification information of passenger terminal corresponding to list；
Sending module, for the identification information to be sent into service end, so that service end is according to the identity markKnow acquisition of information described in user's characteristic information corresponding to passenger, and according to the user's characteristic information with it is wide in advertising databaseAnnouncement is matched, and obtains advertisement to be presented；
Display module, for receiving the advertisement to be presented of service end transmission and being shown.
Preferably, the one of IMEI of the identification information including the passenger terminal, Bluetooth address and WiFi addressesKind is a variety of.
Preferably, the user's characteristic information includes user profile, positional information, consumer taste, habits and customs and social activityThe one or more of relation.
As shown from the above technical solution, the present invention provides a kind of vehicle-mounted coordinated type advertisement demonstration method and device, works as serviceAfter end receives the stroke start information for the order of calling a taxi accepted, the user characteristics letter for the passenger corresponding to order that calls a taxi is obtainedBreath, and matched according to user's characteristic information with the advertisement in advertising database, advertisement to be presented is obtained, by advertisement to be presentedIt is sent on the vehicle-mounted displaying terminal for the vehicle for accepting order of calling a taxi, to show bill passenger, realizes precisely and orientation is thrownPut the purpose of advertisement.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present disclosure, the technical scheme in the embodiment of the present disclosure is carried out clear, completeSite preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based onEmbodiment in the disclosure, those of ordinary skill in the art are obtained every other under the premise of creative work is not madeEmbodiment, belong to the scope of disclosure protection.
The partial words referred in the embodiment of the present disclosure are illustrated below.
The passenger terminal (User Equipment, abbreviation UE) referred in the embodiment of the present disclosure refers to calling service side, such asPassenger in vehicles dial-a-cab, used mobile terminal or personal computer (Personal Computer, abbreviationThe equipment such as PC).Such as smart mobile phone, personal digital assistant (PDA), tablet personal computer, notebook computer, vehicle-mounted computer(carputer), handheld device, intelligent glasses, intelligent watch, wearable device, virtual display device or display enhancing equipment(such as Google Glass, Oculus Rift, Hololens, Gear VR).
The driver terminal referred in the embodiment of the present disclosure is provides service side, such as the driver in vehicles dial-a-cab,It is used for equipment such as the mobile terminal of order or PC ends.It is all as above-mentioned calling service side uses each equipment.This implementationIn example, in order to distinguish passenger and driver, user equipment (UE) and terminal is respectively adopted to represent shifting that passenger and driver are held respectivelyThe equipment such as dynamic terminal.
Fig. 1 shows that the embodiment of the present invention 1 provides a kind of vehicle-mounted coordinated type advertisement demonstration method, including：
The stroke start information of order of calling a taxi that S11, reception have been accepted, call a taxi described in acquisition passenger corresponding to orderUser's characteristic information, the user's characteristic information include multiple user characteristicses.
In this step, it is necessary to which explanation, the advertisement demonstration method described in the embodiment of the present invention 1 are realized suitable passengerThe advertisement of interest is shown in Ads on Vehicles terminal.Therefore, the vehicle that passenger need to take is necessary for accepting order of calling a taxiVehicle.
First, passenger sends request of calling a taxi by UE to service end, and service end generates order of calling a taxi according to request of calling a taxi, andDistribute to driver terminal.Prostitution place is driven to after driver terminal order, after passenger loading, driver clicks on driver terminalThe page is marked with the button of " beginning charging ", successfully proceeds by the stroke of the service of sending with charge free to send to receive lodgers to service end and starts letterBreath, or, passenger clicks on the button that the page is marked with " beginning charging " on UE, with to service end transmission receive lodgers successfully start intoRow sends the stroke start information of service with charge free.
In addition, the trip start information can also be service end gets driver terminal location point or UE location points in real time,And matched according to the location point got with the starting point for order of calling a taxi, when location point near starting point predeterminable areaIt is interior, estimate passenger and got on the bus, so as to the prompt message of generation.
After service end acquires stroke start information, judged to determine current corresponding UE according to order of calling a taxi, and obtainUser's characteristic information corresponding to bill passenger.
Be frequently necessary to the passenger to call a taxi, its history call a taxi data being serviced device stored.Service end can be to defaultHistory in period data of calling a taxi are analyzed, to obtain the user's characteristic information corresponding to passenger, the user characteristics letterBreath can typically include multiple user characteristicses.
In embodiments of the present invention, user's characteristic information include user profile, type of vehicle, vehicle brand, consumer taste,Habits and customs and the one or more of social networks.But it is not limited to the above.
User profile, such as：Passenger name, sex, phone number, work industry etc..
Type of vehicle, such as：Passenger often selects which kind of service of calling a taxi (such as special train, express, windward driving), the service of calling a taxiIn selected vehicle type (such as low-grade car, luxury car).
Vehicle brand, such as：The brand (such as Audi, benz, masses) of vehicle.
Consumer taste, such as：Passenger often calls a taxi center shopping plaza, illustrates that the passenger likes shopping；Passenger is frequentCall a taxi fitness center, illustrate that the passenger likes body-building.
Habits and customs, such as：Passenger calls a taxi after frequent at 10 points in evening and gone home, and illustrates that the passenger often works overtime.
Social networks, such as：Passenger often calls a taxi school or to call a taxi to other places from school, illustrates that passenger's social activity is mostlySchool personnel；Passenger often calls a taxi bar, illustrate the passenger it is social be mostly night shop personnel.
In addition, it should also be noted that, service end can obtain the user characteristics corresponding to passenger when receiving request of calling a taxiInformation.
S12, matched with the advertisement in advertising database according to the user's characteristic information, obtain advertisement to be presented.
In this step, it is necessary to illustrate, all advertisements in announcement phase are stored with advertising database.EachAdvertisement is corresponding with different types, industry, crowd's classification etc..Service end is according to user's characteristic information from advertising databaseMatching can be used for the advertisement shown.
If user's characteristic information is vehicle brand, passenger A often takes the special train of benz, then will benz advertisement to passenger ASend displaying.
If user's characteristic information is habits and customs, passenger B often calls a taxi after overtime work and gone home, then by the dining room of twenty four hoursAdvertisement sends to passenger B and shown.
Qualified advertisement is matched according to user's characteristic information, can be matched by user characteristics and adline,Therefore can establish has close or identical expression item in user characteristics and adline.Therefore, matching process is more ripeTechnology, it will not be repeated here.
In addition, it should also be noted that, when the order of calling a taxi is passenger's first time order, then according to passenger'sUser profile is matched with the advertisement in advertising database, obtains advertisement to be presented.
S13, by the advertisement to be presented be sent to accept described in call a taxi order vehicle vehicle-mounted displaying terminal on.
In this step, it is necessary to which explanation, one or more than one advertisements of acquisition are sent to vehicle-mounted by service endAdvertisement is carried out loop play by displaying terminal, vehicle-mounted displaying terminal, so that passenger can watch in the process of moving.
The embodiment of the present invention 1 provides a kind of vehicle-mounted coordinated type advertisement demonstration method, when what service end reception had been accepted beatsAfter the stroke start information of car order, the user's characteristic information for the passenger corresponding to order that calls a taxi is obtained, and is believed according to user characteristicsBreath is matched with the advertisement in advertising database, obtains advertisement to be presented, and advertisement to be presented is sent into undertaking calls a taxi orderVehicle vehicle-mounted displaying terminal on, to show bill passenger, realize precisely and orientation launch the purpose of advertisement.
The embodiment of the present invention 2 provides a kind of vehicle-mounted coordinated type advertisement demonstration method, including：
The stroke start information of order of calling a taxi that step 1, reception have been accepted, call a taxi described in acquisition passenger corresponding to orderUser's characteristic information, the user's characteristic information includes multiple user characteristicses.
In this step, it is necessary to which explanation, the advertisement demonstration method described in the embodiment of the present invention 1 are realized suitable passengerThe advertisement of interest is shown in Ads on Vehicles terminal.Therefore, the vehicle that passenger need to take is necessary for accepting order of calling a taxiVehicle.
First, passenger sends request of calling a taxi by UE to service end, and service end generates order of calling a taxi according to request of calling a taxi, andDistribute to driver terminal.Prostitution place is driven to after driver terminal order, after passenger loading, driver clicks on driver terminalThe page is marked with the button of " beginning charging ", successfully proceeds by the stroke of the service of sending with charge free to send to receive lodgers to service end and starts letterBreath, or, passenger clicks on the button that the page is marked with " beginning charging " on UE, with to service end transmission receive lodgers successfully start intoRow sends the stroke start information of service with charge free.
In addition, the trip start information can also be service end gets driver terminal location point or UE location points in real time,And matched according to the location point got with the starting point for order of calling a taxi, when location point near starting point predeterminable areaIt is interior, estimate passenger and got on the bus, so as to the prompt message of generation.
After service end acquires stroke start information, judged to determine current corresponding UE according to order of calling a taxi, and obtainUser's characteristic information corresponding to bill passenger.
Be frequently necessary to the passenger to call a taxi, its history call a taxi data being serviced device stored.Service end can be to defaultHistory in period data of calling a taxi are analyzed, to obtain the user's characteristic information corresponding to passenger, the user characteristics letterBreath can typically include multiple user characteristicses.
In embodiments of the present invention, user's characteristic information include user profile, type of vehicle, vehicle brand, consumer taste,Habits and customs and the one or more of social networks.But it is not limited to the above.
User profile, such as：Passenger name, sex, phone number, work industry etc..
Type of vehicle, such as：Passenger often selects which kind of service of calling a taxi (such as special train, express, windward driving), the service of calling a taxiIn selected vehicle type (such as low-grade car, luxury car).
Vehicle brand, such as：The brand (such as Audi, benz, masses) of vehicle.
Consumer taste, such as：Passenger often calls a taxi center shopping plaza, illustrates that the passenger likes shopping；Passenger is frequentCall a taxi fitness center, illustrate that the passenger likes body-building.
Habits and customs, such as：Passenger calls a taxi after frequent at 10 points in evening and gone home, and illustrates that the passenger often works overtime.
Social networks, such as：Passenger often calls a taxi school or to call a taxi to other places from school, illustrates that passenger's social activity is mostlySchool personnel；Passenger often calls a taxi bar, illustrate the passenger it is social be mostly night shop personnel.
In addition, it should also be noted that, service end can obtain the user characteristics corresponding to passenger when receiving request of calling a taxiInformation.
Step 2, matched according to the user's characteristic information, obtained to be presented wide with the advertisement in advertising databaseAccuse.
In this step, it is necessary to illustrate, all advertisements in announcement phase are stored with advertising database.EachAdvertisement is corresponding with different types, industry, crowd's classification etc..Service end is according to user's characteristic information from advertising databaseMatching can be used for the advertisement shown.
If user's characteristic information is vehicle brand, passenger A often takes the special train of benz, then will benz advertisement to passenger ASend displaying.
If user's characteristic information is habits and customs, passenger B often calls a taxi after overtime work and gone home, then by the dining room of twenty four hoursAdvertisement sends to passenger B and shown.
Qualified advertisement is matched according to user's characteristic information, can be matched by user characteristics and adline,Therefore can establish has close or identical expression item in user characteristics and adline.Therefore, matching process is more ripeTechnology, it will not be repeated here.
Many advertisements in advertising database be present, the bulletin duration length of some advertisements, should now when order of calling a taxi issuesAdvertisement may be in announcing the end of duration.Therefore these advertisements may bring relatively low viewing effect to passenger.Therefore, it is necessary toMore particularly suitable advertisement is selected, by advertising display to passenger.Wherein, during bulletin a length of advertisement publicity duration.
Fig. 2 obtains advertisement to be presented to be matched according to the user's characteristic information with the advertisement in advertising databaseSpecific steps：
S211, obtain the advertisement to be selected that the ad distribution time is in preset time period in advertising database.
In this step, it is necessary to explanation, due to advertisement reproduction time include issuing time, bulletin duration and at the end ofBetween.Therefore using issuing time as screening criteria, the advertisement close to order current time of calling a taxi can be obtained.Therefore, in ad dataThe advertisement that the ad distribution time is in preset time period is filtered out in storehouse, as advertisement to be selected, is worked as later stage advertisement matchingIn.
S212, matched according to the user's characteristic information, obtained under each user characteristics with the advertisement to be selectedAdvertisement to be selected.
In this step, it is necessary to explanation, after obtaining required advertisement to be selected, further according to user's characteristic information with it is to be selectedAdvertisement is matched, and obtains the advertisement to be selected under each user characteristics.If user characteristics is car plate, due to getting two cars enterprisesAdvertisement, then this two car enterprise advertisements are placed under the user characteristics belonging to the car plate.
S213, the corresponding relation according to each user characteristics and advertisement number to be presented, obtain advertisement to be presented.
In this step, it is necessary to illustrate, multiple user characteristicses be present under user's characteristic information.Exist sometimes a certainAt most advertisement can be got under individual user characteristics, and a small amount of advertisement can be got under other users feature.I.e. under user characteristicsAdvertisement it is unequal, in turn result in passenger after running over journey and terminating, some advertisements interested are not demonstrated.Therefore needOne user characteristics and the corresponding relation of advertisement number to be presented are set, is obtained according to corresponding relation and is treated under each user personalityShow advertisement.
The number of advertisement to be presented corresponding to each user characteristics according to upper table, can get pair from advertisement to be selectedAnswer the advertisement to be presented of number.In addition, when not having advertisement to be selected under a user characteristics, then advertisement to be presented is also not present.
Step 3, by the advertisement to be presented be sent to accept described in call a taxi order vehicle vehicle-mounted displaying terminal on.
In this step, it is necessary to which explanation, one or more than one advertisements of acquisition are sent to vehicle-mounted by service endAdvertisement is carried out loop play by displaying terminal, vehicle-mounted displaying terminal, so that passenger can watch in the process of moving.
The embodiment of the present invention 2 provides a kind of vehicle-mounted coordinated type advertisement demonstration method, when what service end reception had been accepted beatsAfter the stroke start information of car order, the user's characteristic information for the passenger corresponding to order that calls a taxi is obtained, and is believed according to user characteristicsBreath is matched with the advertisement in advertising database, obtains advertisement to be presented, and advertisement to be presented is sent into undertaking calls a taxi orderVehicle vehicle-mounted displaying terminal on, to show bill passenger, realize precisely and orientation launch the purpose of advertisement.
A kind of vehicle-mounted coordinated type advertisement demonstration method that Fig. 3 embodiment of the present invention 3 provides, including：
The stroke start information for the order of calling a taxi that S31, reception have been accepted, to the car of the vehicle for order of being called a taxi described in undertakingCarry displaying terminal and send control instruction, so that the body for passenger terminal corresponding to order of being called a taxi described in the vehicle-mounted displaying terminal acquisitionPart identification information.
In this step, it is necessary to which explanation, the advertisement demonstration method described in the embodiment of the present invention 3 are realized suitable passengerThe advertisement of interest is shown in Ads on Vehicles terminal.Therefore, the vehicle that passenger need to take is necessary for accepting order of calling a taxiVehicle.
First, passenger sends request of calling a taxi by UE to service end, and service end generates order of calling a taxi according to request of calling a taxi, andDistribute to driver terminal.Prostitution place is driven to after driver terminal order, after passenger loading, driver clicks on driver terminalThe page is marked with the button of " beginning charging ", successfully proceeds by the stroke of the service of sending with charge free to send to receive lodgers to service end and starts letterBreath, or, passenger clicks on the button that the page is marked with " beginning charging " on UE, with to service end transmission receive lodgers successfully start intoRow sends the stroke start information of service with charge free.
In addition, the trip start information can also be service end gets driver terminal location point or UE location points in real time,And matched according to the location point got with the starting point for order of calling a taxi, when location point near starting point predeterminable areaIt is interior, estimate passenger and got on the bus, so as to the prompt message of generation.
After service end acquires stroke start information, the vehicle-mounted displaying terminal transmission control for the vehicle of order of being called a taxi to undertakingInstruction, so that vehicle-mounted displaying terminal, after control instruction is received, the UE entrained by passenger is matched with getting on the bus, and obtains UE'sIdentification information.
The identification information includes UE IMEI, Bluetooth address and the one or more of WiFi addresses.Therefore, in carCarry and be provided with bluetooth and WIFI scanning means on displaying terminal, the UE for the passenger that gets on the bus is scanned, obtains UE IMEI, bluetoothAddress and WiFi addresses.Unique identification information is integrated out from these address informations, for demarcating unique body of passengerPart.
S32, the identification information that the vehicle-mounted displaying terminal is sent is received, institute is obtained according to the identification informationUser's characteristic information corresponding to passenger terminal is stated, the user's characteristic information includes multiple user characteristicses.
In this step, it is necessary to which explanation, service end receive the identification information that UE is sent, believed according to identityBreath obtains user's characteristic information corresponding to UE.
In daily life, passenger can download various APP application software by UE, and these use application software.It is as followsShopping website APP is carried, is browsed on shopping webpage.Therefore, backstage according to UE identification information to passenger eachThe service condition of application software is monitored record, to get substantial amounts of usage record data.Analyzed again from these dataProcessing obtains UE user's characteristic information.
The user's characteristic information includes the one of user profile, positional information, consumer taste, habits and customs and social networksKind is a variety of.But it is not limited to put forward content.
User profile, such as：Passenger name, sex, phone number, work industry etc..
Positional information, such as：Passenger is through haunt.
Consumer taste, such as：Like which type of commodity bought, like which type of books browsed.
Habits and customs, such as：Like browse webpage daytime, like playing game at night.
Social networks, such as：Like chatting with the people of which age bracket, like chatting with the people of which industry.
S33, matched with the advertisement in advertising database according to the user's characteristic information, obtain advertisement to be presented.
In this step, it is necessary to illustrate, all advertisements in announcement phase are stored with advertising database.EachAdvertisement is corresponding with different types, industry, crowd's classification etc..Service end is according to user's characteristic information from advertising databaseMatching can be used for the advertisement shown.
If user's characteristic information is habits and customs, passenger A often plays hand trip at night, then sends out game advertisement to passenger APutting on display is shown.
If user's characteristic information is social networks, passenger B chats frequently by social software and young woman, then by ornamentsAdvertisement sends to passenger B and shown.
Qualified advertisement is matched according to user's characteristic information, can be matched by user characteristics and adline,Therefore can establish has close or identical expression item in user characteristics and adline.Therefore, matching process is more ripeTechnology, it will not be repeated here.
Many advertisements in advertising database be present, the bulletin duration length of some advertisements, should now when order of calling a taxi issuesAdvertisement may be in announcing the end of duration.Therefore these advertisements may bring relatively low viewing effect to passenger.Therefore, it is necessary toMore particularly suitable advertisement is selected, by advertising display to passenger.Wherein, during bulletin a length of advertisement publicity duration.
Below to be matched according to the user's characteristic information with the advertisement in advertising database, advertisement to be presented is obtainedSpecific steps：
(1) advertisement to be selected that the ad distribution time is in preset time period in advertising database is obtained；
(2) matched according to the user's characteristic information with the advertisement to be selected, obtain and treated under each user characteristicsSelect advertisement；
(3) according to each user characteristics and the corresponding relation of advertisement number to be presented, advertisement to be presented is obtained.
Because above-mentioned steps are described in the embodiment of the present invention 2, it is not described in detail herein.
S34, the advertisement to be presented is sent on the vehicle-mounted displaying terminal.
In this step, it is necessary to which explanation, one or more than one advertisements of acquisition are sent to vehicle-mounted by service endAdvertisement is carried out loop play by displaying terminal, vehicle-mounted displaying terminal, so that passenger can watch in the process of moving.
The embodiment of the present invention 3 provides a kind of vehicle-mounted coordinated type advertisement demonstration method, by receive accepted call a taxi and orderSingle stroke start information, control instruction is sent to the vehicle-mounted displaying terminal of the vehicle for order of being called a taxi described in undertaking, so that describedThe identification information for passenger terminal corresponding to order of being called a taxi described in vehicle-mounted displaying terminal acquisition.When service end receives vehicle-mounted displayingThe identification information that terminal is sent, the user's characteristic information according to corresponding to identification information obtains UE, and it is special according to userReference breath is matched with the advertisement in advertising database, obtains advertisement to be presented, advertisement to be presented is sent into vehicle-mounted displayingIn terminal, to show bill passenger, realize precisely and orientation launches the purpose of advertisement.
Fig. 4 shows a kind of vehicle-mounted coordinated type advertisement demonstration method that the embodiment of the present invention 4 provides, including：
S41, the control instruction that service end is sent is received, call a taxi according to obtaining the control instruction and multiply corresponding to orderThe identification information of objective terminal.
In this step, it is necessary to which explanation, the advertisement demonstration method described in the embodiment of the present invention 4 are realized suitable passengerThe advertisement of interest is shown in Ads on Vehicles terminal.Therefore, the vehicle that passenger need to take is necessary for calling a taxi connecing in orderBicycle.
First, passenger sends request of calling a taxi by UE to service end, and service end generates order of calling a taxi according to request of calling a taxi, andDistribute to driver terminal.Prostitution place is driven to after driver terminal order, after passenger loading, driver clicks on driver terminalThe page is marked with the button of " beginning charging ", successfully proceeds by the stroke of the service of sending with charge free to send to receive lodgers to service end and starts letterBreath, or, passenger clicks on the button that the page is marked with " beginning charging " on UE, with to service end transmission receive lodgers successfully start intoRow sends the stroke start information of service with charge free.
In addition, the trip start information can also be service end gets driver terminal location point or UE location points in real time,And matched according to the location point got with the starting point for order of calling a taxi, when location point near starting point predeterminable areaIt is interior, estimate passenger and got on the bus, so as to the prompt message of generation.
After service end acquires stroke start information, the vehicle-mounted displaying terminal transmission control for the vehicle of order of being called a taxi to undertakingInstruction, after control instruction is received, the UE entrained by passenger is matched vehicle-mounted displaying terminal with getting on the bus, and obtains UE identityIdentification information.
The identification information includes UE IMEI, Bluetooth address and the one or more of WiFi addresses.Therefore, in carCarry and be provided with bluetooth and WIFI scanning means on displaying terminal, the UE for the passenger that gets on the bus is scanned, obtains UE IMEI, bluetoothAddress and WiFi addresses.Unique identification information is integrated out from these address informations, for demarcating unique body of passengerPart.
S42, the identification information is sent to service end, so that service end obtains according to the identification informationUser's characteristic information corresponding to the passenger, and the advertisement progress in the user's characteristic information and advertising databaseMatch somebody with somebody, obtain advertisement to be presented.
In this step, it is necessary to which identification information is sent to service end, service end by explanation, vehicle-mounted displaying terminalReceive the identification information that UE is sent, the user's characteristic information according to corresponding to identification information obtains passenger.
In daily life, passenger can download various APP application software by UE, and these use application software.It is as followsShopping website APP is carried, is browsed on shopping webpage.Therefore, backstage according to UE identification information to passenger eachThe service condition of application software is monitored record, to get substantial amounts of usage record data.Analyzed again from these dataProcessing obtains the user's characteristic information of passenger.
The user's characteristic information includes the one of user profile, positional information, consumer taste, habits and customs and social networksKind is a variety of.But it is not limited to put forward content.
All advertisements in announcement phase are stored with advertising database.Each advertisement be corresponding with different types,Industry, crowd's classification etc..Service end goes matching to be used for the advertisement shown according to user's characteristic information from advertising database.
If user's characteristic information is habits and customs, passenger A often plays hand trip at night, then sends out game advertisement to passenger APutting on display is shown.
If user's characteristic information is social networks, passenger B chats frequently by social software and young woman, then by ornamentsAdvertisement sends to passenger B and shown.
S43, receive the advertisement to be presented that service end is sent and be shown.
In this step, it is necessary to which explanation, one or more than one advertisements of acquisition are sent to vehicle-mounted by service endAdvertisement is carried out loop play by displaying terminal, vehicle-mounted displaying terminal, so that passenger can watch in the process of moving.
The embodiment of the present invention 4 provides a kind of vehicle-mounted coordinated type advertisement demonstration method, the control sent by receiving service endInstruction, the identification information of passenger terminal corresponding to order of being called a taxi according to obtaining the control instruction, and by identity markKnow information and be sent to service end.When the identification information that the vehicle-mounted displaying terminal of service end reception is sent, believed according to identityUser's characteristic information corresponding to breath acquisition, and matched according to user's characteristic information with the advertisement in advertising database, obtainAdvertisement to be presented, advertisement to be presented is sent on vehicle-mounted displaying terminal, to show bill passenger, realizes precisely and orientLaunch the purpose of advertisement.
Fig. 5 shows a kind of vehicle-mounted coordinated type advertising device that the embodiment of the present invention 5 provides, including acquisition module51st, matching module 52 and sending module 53, wherein：
Acquisition module 51, for receiving the stroke start information for the order of calling a taxi accepted, order of being called a taxi described in acquisitionThe user's characteristic information of corresponding passenger, the user's characteristic information include multiple user characteristicses；
Matching module 52, for being matched according to the user's characteristic information with the advertisement in advertising database, obtainAdvertisement to be presented；
Sending module 53, the vehicle-mounted displaying of the vehicle for the advertisement to be presented to be sent to order of being called a taxi described in undertakingIn terminal.
During advertising display, passenger sends request of calling a taxi by UE to service end, and service end is given birth to according to request of calling a taxiInto order of calling a taxi, and distribute to driver terminal.Prostitution place, after passenger loading, Si Ji are driven to after driver terminal orderOperated on driver terminal, the stroke start information of the service of sending with charge free is successfully proceeded by send to receive lodgers to service end.ObtainModule 51 receives the stroke start information for the order of calling a taxi accepted, and the user for the passenger corresponding to order that called a taxi described in acquisition is specialReference is ceased, and user's characteristic information is sent into matching module 52.Matching module 52 is according to user's characteristic information and ad dataAdvertisement in storehouse is matched, and obtains advertisement to be presented, and advertisement to be presented is sent into vehicle-mounted displaying by sending module 53In terminal, to show bill passenger.
A kind of specific work process of vehicle-mounted coordinated type advertising device, may be referred in the embodiment of the present invention 5The content described by vehicle-mounted coordinated type advertisement demonstration method stated, this is no longer going to repeat them.
It should be noted that can be by hardware processor (hardware processor) come real in the embodiment of the present inventionExisting related function module.
The embodiment of the present invention 5 provides a kind of vehicle-mounted coordinated type advertising device, when what service end reception had been accepted beatsAfter the stroke start information of car order, the user's characteristic information for the passenger corresponding to order that calls a taxi is obtained, and is believed according to user characteristicsBreath is matched with the advertisement in advertising database, obtains advertisement to be presented, and advertisement to be presented is sent into undertaking calls a taxi orderVehicle vehicle-mounted displaying terminal on, to show bill passenger, realize precisely and orientation launch the purpose of advertisement.
Fig. 6 shows a kind of vehicle-mounted coordinated type advertising device that the embodiment of the present invention 6 provides, including first sends mouldBlock 61, acquisition module 62, the sending module 64 of matching module 63 and second, wherein：
First sending module 61, for receiving the stroke start information for the order of calling a taxi accepted, beaten to described in undertakingThe vehicle-mounted displaying terminal of the vehicle of car order sends control instruction, so that order pair of being called a taxi described in the vehicle-mounted displaying terminal acquisitionThe identification information for the passenger terminal answered；
Acquisition module 62, the identification information sent for receiving the vehicle-mounted displaying terminal, according to the bodyUser's characteristic information corresponding to passenger terminal described in part identification information, the user's characteristic information include multiple user characteristicses；
Matching module 63, for being matched according to the user's characteristic information with the advertisement in advertising database, obtainAdvertisement to be presented；
Second sending module 64, for the advertisement to be presented to be sent into the vehicle-mounted displaying terminal.
During advertising display, passenger sends request of calling a taxi by UE to service end, and service end is given birth to according to request of calling a taxiInto order of calling a taxi, and distribute to terminal.Prostitution place is driven to after terminal order, after passenger loading, driver is enterprising in terminalRow operation, the stroke start information of the service of sending with charge free is successfully proceeded by send to receive lodgers to service end.First sending module 61 connectsThe stroke start information for the order of calling a taxi accepted is received, is sent to the vehicle-mounted displaying terminal of the vehicle for order of being called a taxi described in undertakingControl instruction, so that the identification information for passenger terminal corresponding to order of being called a taxi described in the vehicle-mounted displaying terminal acquisition.CarCarry displaying terminal and identification information is sent to acquisition module 62.Acquisition module 62 receives what the vehicle-mounted displaying terminal was sentThe identification information, according to user's characteristic information corresponding to passenger terminal described in the identification information, and by userCharacteristic information is sent to matching module 63.Advertisement progress of the matching module 63 in user's characteristic information and advertising databaseMatch somebody with somebody, obtain advertisement to be presented, and advertisement to be presented is sent on vehicle-mounted displaying terminal by the second sending module 64, with displayingGive bill passenger.
A kind of specific work process of vehicle-mounted coordinated type advertising device, may be referred in the embodiment of the present invention 6The content described by vehicle-mounted coordinated type advertisement demonstration method stated, this is no longer going to repeat them.
It should be noted that can be by hardware processor (hardware processor) come real in the embodiment of the present inventionExisting related function module.
The embodiment of the present invention 6 provides a kind of vehicle-mounted coordinated type advertising device, by receive accepted call a taxi and orderSingle stroke start information, control instruction is sent to the vehicle-mounted displaying terminal of the vehicle for order of being called a taxi described in undertaking, so that describedThe identification information for passenger terminal corresponding to order of being called a taxi described in vehicle-mounted displaying terminal acquisition.When service end receives vehicle-mounted displayingThe identification information that terminal is sent, the user's characteristic information according to corresponding to identification information obtains UE, and it is special according to userReference breath is matched with the advertisement in advertising database, obtains advertisement to be presented, advertisement to be presented is sent into vehicle-mounted displayingIn terminal, to show bill passenger, realize precisely and orientation launches the purpose of advertisement.
Fig. 7 shows a kind of vehicle-mounted coordinated type advertising device that the embodiment of the present invention 7 provides, including matching module71st, sending module 72 and display module 73, wherein：
Matching module 71, the control instruction sent for receiving service end, called a taxi according to obtaining the control instructionThe identification information of passenger terminal corresponding to order；
Sending module 72, for the identification information to be sent into service end, so that service end is according to the identityIdentification information obtains user's characteristic information corresponding to the passenger, and according in the user's characteristic information and advertising databaseAdvertisement is matched, and obtains advertisement to be presented；
Display module 73, for receiving the advertisement to be presented of service end transmission and being shown.
During advertising display, passenger sends request of calling a taxi by UE to service end, and service end is given birth to according to request of calling a taxiInto order of calling a taxi, and distribute to terminal.Prostitution place is driven to after terminal order, after passenger loading, driver is enterprising in terminalRow operation, the prompt message of the service of sending with charge free is successfully proceeded by send to receive lodgers to service end, service end is being detected for carryingAfter showing the stroke start information that passenger has got on the bus, control instruction is sent to the vehicle-mounted displaying terminal of order vehicle.Matching module 71Receive the control instruction that service end is sent, the identity for passenger terminal corresponding to order of being called a taxi according to obtaining the control instructionIdentification information.The identification information is sent to service end by sending module 72, so that service end is according to the identityUser's characteristic information corresponding to passenger described in acquisition of information, and the advertisement in the user's characteristic information and advertising databaseMatched, obtain advertisement to be presented, and be sent to display module 73.Display module 73 receives the described of service end transmission and waits to open upShow advertisement and be shown.
A kind of specific work process of vehicle-mounted coordinated type advertising device, may be referred in the embodiment of the present invention 7The content described by vehicle-mounted coordinated type advertisement demonstration method stated, this is no longer going to repeat them.
It should be noted that can be by hardware processor (hardware processor) come real in the embodiment of the present inventionExisting related function module.
The embodiment of the present invention 7 provides a kind of vehicle-mounted coordinated type advertising device, the control sent by receiving service endInstruction, the identification information of passenger terminal corresponding to order of being called a taxi according to obtaining the control instruction, and by identity markKnow information and be sent to service end.When the identification information that the vehicle-mounted displaying terminal of service end reception is sent, believed according to identityUser's characteristic information corresponding to breath acquisition, and matched according to user's characteristic information with the advertisement in advertising database, obtainAdvertisement to be presented, advertisement to be presented is sent on vehicle-mounted displaying terminal, to show bill passenger, realizes precisely and orientLaunch the purpose of advertisement.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodimentsIn included some features rather than further feature, but the combination of the feature of different embodiments means in of the inventionWithin the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointedOne of meaning mode can use in any combination.
It should be noted that the present invention will be described rather than limits the invention for above-described embodiment, and abilityField technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims,Any reference symbol between bracket should not be configured to limitations on claims.Word "comprising" does not exclude the presence of notElement or step listed in the claims.Word "a" or "an" before element does not exclude the presence of multiple suchElement.The present invention can be by means of including the hardware of some different elements and being come by means of properly programmed computer realIt is existing.In if the unit claim of equipment for drying is listed, several in these devices can be by same hardware branchTo embody.The use of word first, second, and third does not indicate that any order.These words can be explained and run after fameClaim.
One of ordinary skill in the art will appreciate that：Various embodiments above is merely illustrative of the technical solution of the present invention, andIt is non-that it is limited；Although the present invention is described in detail with reference to foregoing embodiments, one of ordinary skill in the artIt should be understood that：It can still modify to the technical scheme described in foregoing embodiments, either to which part orAll technical characteristic carries out equivalent substitution；And these modifications or replacement, the essence of appropriate technical solution is departed from this hairBright claim limited range.