Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, completeSite preparation is described, it is clear that described embodiment is a part of embodiment of the invention, rather than whole embodiments.Based on this hairEmbodiment in bright, the every other implementation that those of ordinary skill in the art are obtained under the premise of creative work is not madeExample, belongs to the scope of protection of the invention.
It should be appreciated that ought be in this specification and in the appended claims in use, term " comprising " and "comprising" be indicatedDescribed feature, entirety, step, operation, the presence of element and/or component, but be not precluded from one or more of the other feature, it is wholeBody, step, operation, element, component and/or its presence or addition for gathering.
It is also understood that the term used in this description of the invention is merely for the sake of the mesh for describing specific embodimentAnd be not intended to limit the present invention.As used in description of the invention and appended claims, unless onOther situations are hereafter clearly indicated, otherwise " one " of singulative, " one " and "the" are intended to include plural form.
The present embodiment provides a kind of advertisement placement method, and this method can apply to advertisement putting equipment, such as specifically may be usedThink server of dispensing advertisement etc., be not particularly limited herein.The advertisement placement method includes step S101~S104.
Step S101, receive client transmission advertisement obtain request when, to multiple advertisers send material obtainRequest.
When User logs in client, client is needed to show advertisement, and now client can be sent to advertisement putting equipmentAdvertisement obtains request.Advertisement putting equipment receives advertisement and obtained after request, and being obtained according to advertisement acquisition request generation material pleaseAsk, and material acquisition requests are sent to multiple advertisers.
The material information that step S102, the reception advertiser feed back according to the material acquisition requests.
Each advertiser feeds back corresponding material information according to the material acquisition requests received.Advertisement putting equipment is receivedThe material information of each advertiser feedback.Here, material information can include the sizes of advertising pictures, resolution ratio, address and/orThe information such as the landing page address after click.
Step S103, the default advertisement distribution ratio according to the advertiser, have shown that number of ads and material information are determinedMaterial information to be allocated.
Advertisement putting equipment will obtain the default of each advertiser after the material information of each advertiser feedback is gotAdvertisement distribution ratio and have shown that number of ads, and according to default advertisement distribution ratio, have shown that number of ads and material information are determinedMaterial information to be allocated.
Step S104, the material information to be allocated sent to the client, to complete advertisement putting.
Advertisement putting equipment sends material information to be allocated to client, and such client just can be according to thing to be allocatedPresentation of information respective advertisement is expected, to complete advertisement putting.
Advertisement placement method in the present embodiment, when the advertisement for receiving client transmission obtains request, to multiple wideMain transmission material acquisition requests are accused, and filters out and need to be sent to the thing to be allocated of client in the multiple material informations receivedInformation is expected, to complete advertisement putting.This method takes full advantage of the advertisement position resource of client, it is to avoid advertisement position resource waveTake, improve the success rate of advertisement putting.
Referring to Fig. 2, Fig. 2 is a kind of schematic flow sheet of advertisement placement method provided in an embodiment of the present invention.This methodIt can apply in advertisement putting equipment, specifically, server that can be to deliver advertisement etc. is not particularly limited herein.Such asShown in Fig. 2, the advertisement placement method includes step S201~S205.
Step S201, receive client transmission advertisement obtain request when, according to advertisement obtain request in clientIdentification information obtain corresponding default advertisement distribution ratio table, wherein, the default advertisement distribution ratio table includes multiple advertisersDefault advertisement distribution ratio.
When User logs in client, client is needed to show advertisement, and now client can be sent to advertisement putting equipmentAdvertisement obtains request, wherein, the advertisement, which obtains request, includes the identification information of client.Here, identification information can be clientRegister account number, advertisement putting equipment in advertisement putting equipment is held to distribute to the information such as the number-mark of client.
For example, " today's tops " application can register an account in advertisement putting equipment, then this register account number is justIt is the identification information of " today's tops " client.When user passes through the equipment such as mobile phone, tablet personal computer login " today's tops " clientDuring end, " today's tops " client can send advertisement to advertisement putting equipment and obtain request, wherein, the advertisement, which obtains request, to be includedThe register account number of " today's tops ", that is, carry the identification information of " today's tops " client.So advertisement putting equipment can root" today's tops ", which is obtained, according to the register account number applies corresponding data message.
Again for example, " wechat " is applied registers after an account in advertisement putting equipment, and advertisement putting equipment gives " wechat "It is " 001 " using distribution numbering, that is to say, that the identification information of " wechat " client is " 001 ".When " wechat " client is to wideWhen accusing dispensing device transmission advertisement acquisition request, the advertisement, which is obtained in request, will carry numbering " 001 ".So advertisement putting is setStandby can be learnt according to the numbering " 001 " is that the advertisement that " wechat " client is sent obtains request, and is obtained according to the numbering " 001 "" wechat " is taken to apply corresponding data message.
It is understood that the identification information of client can also be other identification informations, as long as client can be identifiedThe identity at end, is not particularly limited herein.
In addition, in order to ensure advertisement putting equipment by material information to be allocated send to need play advertisement client,In the present embodiment, advertisement, which obtains request, also includes User Identity information.Wherein the User Identity information can be wrappedRegister account number, phone number, login client when including user's registration client use IMEI code of equipment etc., do not do hereinConcrete restriction.
In the present embodiment, after client obtains identification information, advertisement putting equipment can be generated and the clientDefault advertisement distribution ratio table corresponding to identification information.Referring to Fig. 3, the interaction that Fig. 3 is advertisement placement method in the present embodiment is shownIt is intended to.
As shown in figure 3, advertisement putting equipment can be by the default advertisement distribution ratio table storage of each client in memory.For example, the corresponding default advertisement distribution ratio table of the clients such as " wechat " client, " today's tops " client is stored in storageIn device.
Wherein, the default advertisement distribution ratio table includes multiple advertisers, and each advertiser delivers on the clientThe default advertisement distribution ratio of advertisement.For example, in figure 3, in the default advertisement distribution ratio table of client, n advertiser is shown, itsMiddle n is positive integer.Meanwhile, the corresponding default advertisement distribution ratio of each advertiser is also shown, e.g., advertiser 1 throws in the clientThe ratio for putting advertisement is 40%, and the ratio that advertiser 2 delivers advertisement in the client is 60%, and other advertisers are in clientThe ratio that advertisement is delivered in end is zero, illustrates that only advertiser 1 and advertiser 2 are provided with advertisement position, only advertisement in the clientThe advertisement of master 1 and advertiser 2 can be shown in the client, and other advertisers are not provided with advertisement position in the client, otherThe advertisement of advertiser can not be shown in the client.
Certainly, default advertisement distribution ratio table illustrated in fig. 3 is only one kind in a variety of tables.Such as, implement at otherIn example, advertiser in the client provided with advertisement position and default advertisement distribution accordingly can be included by presetting advertisement distribution ratio tableThan without including being not provided with the advertiser of advertisement position in the client and presetting advertisement distribution ratio accordingly.That is, defaultAdvertisement distribution ratio table includes advertiser 1 and advertiser 2 and corresponding default advertisement distribution ratio, not including advertiser 3 to advertisementMain n and corresponding default advertisement distribution ratio, are not limited to the particular content for presetting advertisement distribution ratio table herein.
In the present embodiment, will be according to wide after the advertisement that advertisement putting equipment receives client transmission obtains requestAccuse the identification information obtained in request and obtain corresponding default advertisement distribution ratio table.
Step S202, material acquisition requests to multiple advertisers are sent according to the default advertisement distribution ratio table.
Advertisement putting equipment will obtain request generation material acquisition according to advertisement and ask after advertisement acquisition request is receivedAsk, and material acquisition requests are sent to multiple advertisers according to default advertisement distribution ratio table.
In one embodiment, advertisement putting equipment sends material acquisition requests according to advertisement distribution ratio table to multiple advertisersMode include directive sending mode and non-directional sending method.Directive sending mode and non-directional sending method will be entered belowRow is explained.
(1) directive sending mode
Referring to Fig. 4, the idiographic flow schematic diagram that Fig. 4 is step S202 in advertisement placement method shown in Fig. 2.When advertisement is thrownWhen putting equipment using directive sending mode, the step of sending material acquisition requests to multiple advertisers according to advertisement distribution ratio table is wrappedInclude step S202a to S202b.
Step S202a, according in the default advertisement distribution ratio table preset advertisement distribution ratio determine multiple advertisements to be sentIt is main.
In one embodiment, it is the corresponding advertiser of default advertisement distribution ratio of nonzero value in default advertisement distribution ratio table is trueIt is set to advertiser to be sent.For example, as shown in figure 3, in default advertisement distribution ratio table, only advertiser's 1 and advertiser 2 is pre-If advertisement distribution ratio is nonzero value, then it is advertiser to be sent to determine advertiser 1 and advertiser 2.
Certainly, determine that the mode of advertiser to be sent is not limited to aforesaid way according to default advertisement distribution ratio, herein notDo concrete restriction.
Step S202b, to multiple advertisers to be sent send material acquisition requests.
It is determined that after complete advertiser to be sent, material acquisition requests are sent to advertiser to be sent.For example, such as Fig. 3 institutesShow, advertisement putting equipment is by material acquisition requests directive sending to advertiser 1 and advertiser 2, without by material acquisition requestsSend to advertiser 3 to advertiser n.The friendship between advertisement putting equipment and advertiser can be reduced by taking the mode of directive sendingMutual data volume, it is to avoid take the more resource of advertisement putting equipment, while improving the data-handling efficiency of advertisement putting equipment.
(2) non-directional sending method
When advertisement putting equipment uses non-directional sending method, thing is sent to multiple advertisers according to advertisement distribution ratio tableMaterial obtains request and specifically included：Into default advertisement distribution ratio table, all advertisers send material acquisition requests.
For example, referring to Fig. 5, Fig. 5 is another interactive schematic diagram of advertisement placement method in the present embodiment.Advertisement putting is setFor after default advertisement distribution ratio table corresponding with client is got, all advertisers it will be sent out into default advertisement distribution ratio tableMaterial acquisition requests are sent, i.e., send material acquisition requests to advertiser 1 to advertiser n.
It should be noted that advertisement putting equipment sends material acquisition requests according to advertisement distribution ratio table to multiple advertisersMode be not limited to above two, other kind of mode can also be included, be not particularly limited herein.
The material information that step S203, the reception advertiser feed back according to the material acquisition requests.
When advertiser receives material acquisition requests, material information, advertisement putting will be fed back according to material acquisition requestsEquipment will receive the material information of each advertiser feedback.Here, material information can include the size of advertising pictures, differentiateThe information such as the landing page address after rate, address and/or click.
Step S204, the default advertisement distribution ratio according to the advertiser, have shown that number of ads and material information are determinedMaterial information to be allocated.
In one embodiment, refer to shown in Fig. 6, the specific stream that Fig. 6 is step S204 in advertisement placement method shown in Fig. 2Journey schematic diagram.When advertisement putting equipment sends material acquisition requests using directive sending mode to advertiser, according to described wideAccuse main default advertisement distribution ratio, have shown that number of ads and material information determine that material information to be allocated specifically includes stepS204a to S204d.
Step S204a, judge whether the material information that multiple advertisers to be sent send is effective.
Advertisement putting equipment will judge each treat one by one when receiving the material information of multiple advertiser feedbacks to be sentWhether the material information for sending advertiser feedback is effective.Specifically, judging the material information of each advertiser feedback to be sent isNo is null value, if material information is non-null value, judges the material information to be effective, and perform step S204b；If material informationFor null value, then the material information is judged to be invalid, the invalid material information is deleted.To the material of advertiser feedback to be sentInformation carries out validity screening, can improve the success rate of follow-up l dispensing.
If the material information that step S204b, the advertiser to be sent send is effectively, the advertiser to be sent is judgedFor effective advertiser, and obtain that effective advertiser is corresponding to have shown that number of ads.
When judging material information to be effective, the corresponding advertiser to be sent of the effective material information will be judged as effectivelyAdvertiser.For example, as shown in figure 3, advertiser 1 and advertiser 2 are advertiser to be sent, it is assumed that the material that advertiser 1 feeds backInformation is effective, and the material information that advertiser 2 feeds back is invalid, then will judge advertiser 1 as effective advertiser, and advertisementThe material information of main 2 feedback will be deleted.
Step S204c, the default advertisement distribution ratio according to effective advertiser and it is described have shown that number of ads determineAdvertiser to be allocated.
In the memory of advertisement putting equipment, be stored with it is corresponding with client have shown that number of ads table, at thisShow in number of ads table, display there are multiple advertisers and corresponding has shown that number of ads.Advertisement putting equipment is from memoryIt is middle read it is corresponding with client have shown that number of ads table, and get that effective advertiser is corresponding to have shown that number of ads.Meanwhile, the default advertisement distribution ratio of effective advertiser is obtained according to the corresponding default advertisement distribution ratio table of client.Then basisThe default advertisement distribution ratio of effective advertiser and have shown that number of ads determines advertiser to be allocated.
For example, as shown in Figure 3, it is assumed that the material information that advertiser 1 and advertiser 2 feed back is effective, i.e. advertiser 1 and wideIt is effective advertiser to accuse main 2.Simultaneously, it is assumed that client is corresponding to be had shown that in number of ads table, advertiser 1 have shown that it is wideIt is 200 to accuse quantity, and advertiser's 2 has shown that number of ads is 100.It is default wide so between advertiser 1 and advertiser 2The ratio for accusing distribution ratio is 2/3rds, and advertiser 1 have shown that number of ads and advertiser 2 have shown that number of ads itThan for 2, it is substantially not enough that this explanation advertiser 2 delivers number of ads at present, pre- between advertiser 1 and advertiser 2 in order to ensureIf the ratio of advertisement distribution ratio is 2/3rds, it will this time determine that advertiser 2 is advertiser to be allocated, that is to say, that this time wideThe advertisement that dispensing device will deliver advertiser 2 is accused, the advertisement without delivering advertiser 1, to cause advertiser 1 and advertiser's 2Have shown that the ratio between number of ads is close to 2/3rds.
Step S204d, the material information for sending the advertiser to be allocated are used as material information to be allocated.
After advertisement putting equipment determines advertiser to be allocated, using the material information of advertiser feedback to be allocated as treatingDistribute material information.
In one embodiment, referring to Fig. 7, another specific stream that Fig. 7 is step S204 in advertisement placement method shown in Fig. 2Journey schematic diagram.When advertisement putting equipment sends material acquisition requests using non-directional sending method to advertiser, according to advertisementMain default advertisement distribution ratio, have shown that number of ads and material information determine that material information to be allocated specifically includes stepS204e to S204g.
Step S204e, effective advertiser filtered out according to the material information and the default advertisement distribution ratio table；
Because advertisement putting equipment uses non-directional sending method, gesture in multiple advertisers of material acquisition requests is receivedMust some advertisers advertisement position is not set in the client, therefore, now need according to material information and default advertisement distribution ratioTable filters out effective advertiser.
Specifically, judge whether the material information of advertiser feedback is effective；If the material information of advertiser feedback is effective,It is by the default advertisement distribution ratio for continuing to judge the corresponding advertiser of the effective material information according to default advertisement distribution ratio tableNo is nonzero value, if the default advertisement distribution ratio of the corresponding advertiser of the effective material information is nonzero value, judges that this hasThe corresponding advertiser of material information of effect is effective advertiser.
That is, the material information that advertiser, which needs the condition met, includes feedback is effective, and default advertisement pointMatch as nonzero value, such advertiser can just be judged as effective advertiser.
For example, as shown in figure 5, advertisement putting equipment receives advertiser 1 to advertiser n material information, when judgingThe material information that advertiser 3 feeds back is effective, but judges that the default advertisement distribution ratio of advertiser 3 is zero, now, advertiser3 can not be determined as effective advertiser.When the material information for judging the feedback of advertiser 1 is invalid, then even if advertiser 1Default advertisement distribution ratio be nonzero value, advertiser 1 can not be judged as effective advertiser.When judging that advertiser 2 feeds backMaterial information be effective, while judge again advertiser 2 default advertisement distribution ratio be nonzero value, then advertiser 2 willIt is judged as effective advertiser.
Step S204f, obtain that effective advertiser is corresponding to have shown that number of ads, and according to effective advertiserDefault advertisement distribution ratio and have shown that number of ads determines advertiser to be allocated；
After advertisement putting equipment gets effective advertiser, it will obtain that client is corresponding to be had shown that from memoryNumber of ads table, and obtained in number of ads table is had shown that and corresponding with effective advertiser have shown that number of ads.Then existAccording to the default advertisement distribution ratio of effective advertiser and having shown that number of ads determines advertiser to be allocated.
Step S204g, the material information for sending the advertiser to be allocated are used as material information to be allocated.
After advertisement putting equipment determines advertiser to be allocated, using the material information of advertiser feedback to be allocated as treatingDistribute material information.
Step S205, the material information to be allocated sent to the client, to complete advertisement putting.
After advertisement putting equipment determines material information to be allocated, the material information to be allocated is sent to client.Specifically, the User Identity information in request is obtained according to advertisement, material information to be allocated is sent to the body with userIn client corresponding to part identification information.
Advertisement placement method in the present embodiment, when the advertisement for receiving client transmission obtains request, according to advertisementObtain the identification information in request and obtain corresponding default advertisement distribution ratio table, and according to default advertisement distribution ratio table to multiple wideAccuse main transmission material acquisition requests；Being filtered out in the multiple material informations received need to send to the material to be allocated of clientInformation, to complete the advertisement putting of client.This method takes full advantage of the advertisement position resource of client, it is to avoid advertisement position moneySource is wasted, and improves the success rate of advertisement putting.
Referring to Fig. 8, Fig. 8 is a kind of structural representation of server provided in an embodiment of the present invention.The server 300 is usedIn by the advertisement putting of advertiser into client, that is to say, that the server 300 is that can deliver the advertisement putting of advertisement to setIt is standby.
The server 300 includes request transmitting unit 310, material receiving unit 320, determining unit 330 and material and sentUnit 340.
Request transmitting unit 310, during for obtaining request in the advertisement for receiving client transmission, sends out to multiple advertisersSend material acquisition requests.Specifically, when User logs in client, client needs to show advertisement, and now client can be to clothesBusiness device 300 sends advertisement and obtains request.Request transmitting unit 310 in server 300 receives advertisement and obtained after request, according toAdvertisement obtains request generation material acquisition requests, and sends material acquisition requests to multiple advertisers.
Material receiving unit 320, for receiving the material information that the advertiser feeds back according to the material acquisition requests.Specifically, each advertiser feeds back corresponding material information according to the material acquisition requests received.Material receiving unit 320 connectsReceive the material information of each advertiser feedback.Here, material information can include the sizes of advertising pictures, resolution ratio, address and/Or the information such as landing page address after clicking on.
Determining unit 330, for the default advertisement distribution ratio according to the advertiser, has shown that number of ads and material letterBreath determines material information to be allocated.Specifically, material receiving unit 320 is getting the material information of each advertiser feedbackAfterwards, material information is sent to determining unit 330.Determining unit 330 by obtain each advertiser default advertisement distribution ratio andHave shown that number of ads, and according to default advertisement distribution ratio, have shown that number of ads and material information determine that material to be allocated is believedBreath.
Material transmitting element 340, for the material information to be allocated to be sent to the client, to complete advertisement throwingPut.Specifically, it is determined that unit 330 sends material information to be allocated to material transmitting element 340.Material transmitting element 340 will be treatedDistribution material information is sent to client, and such client just can show respective advertisement according to material information to be allocated, with completeInto advertisement putting.
Server 300 in the present embodiment, request transmitting unit 310 obtains request in the advertisement for receiving client transmissionWhen, material acquisition requests are sent to multiple advertisers, material receiving unit 320 receives the material information of multiple advertiser feedbacks,And material information to be allocated is filtered out from multiple material informations by determining unit 330, then treated by the transmission of material transmitting element 340Material information is distributed to client, to complete advertisement putting.The server 300 can make full use of the advertisement position of client to provideSource, it is to avoid the advertisement position wasting of resources, improves the success rate of advertisement putting.
Referring to Fig. 9, Fig. 9 is a kind of structural representation of server provided in an embodiment of the present invention.The server 400 is usedIn by the advertisement putting of advertiser into client, that is to say, that the server 400 is that can deliver the advertisement putting of advertisement to setIt is standby.
The server 400 includes request transmitting unit 410, material receiving unit 420, determining unit 430 and material and sentUnit 440.Wherein, request transmitting unit 410 includes first acquisition unit 411 and transmitting element 412.
First acquisition unit 411, the identification information acquisition pair for obtaining client described in request according to the advertisementThe default advertisement distribution ratio table answered, wherein, the default advertisement distribution ratio table includes the default advertisement distribution ratio of multiple advertisers.
When User logs in client, client needs to show advertisement, and now client can send advertisement to server 400Request is obtained, wherein, the advertisement, which obtains request, includes the identification information of client.Here, identification information can exist for clientRegister account number, server 400 on server 400 distribute to the information such as the number-mark of client.
In addition, in order to ensure that server 400 sends material information to be allocated to the client of broadcasting advertisement is needed, at thisIn embodiment, advertisement, which obtains request, also includes User Identity information.Wherein the User Identity information can include usingRegister account number, phone number, login client during the registered client of family use IMEI code of equipment etc., do not do specific hereinLimitation.
In the present embodiment, after client obtains identification information, server 400 can generate the mark with the clientThe corresponding default advertisement distribution ratio table of information.Wherein, the default advertisement distribution ratio table includes multiple advertisers, and each advertisementThe main default advertisement distribution ratio for delivering advertisement on the client.
After the advertisement that first acquisition unit 411 receives client transmission obtains request, request will be obtained according to advertisementIn identification information obtain corresponding default advertisement distribution ratio table.
Transmitting element 412, is obtained for sending material to multiple advertisers according to the default advertisement distribution ratio tableRequest.
Transmitting element 412 according to advertisement obtain request generation material acquisition requests, and according to default advertisement distribution ratio table toMultiple advertisers send material acquisition requests.
In one embodiment, the mode that transmitting element 412 sends material acquisition requests to multiple advertisers includes orientation and sent outSend mode and non-directional sending method.When transmitting element 412 is using directive sending mode, transmitting element 412 is specifically for rootMultiple advertisers to be sent are determined according to advertisement distribution ratio is preset in the default advertisement distribution ratio table, and to multiple described to be sentAdvertiser sends material acquisition requests.
In one embodiment, transmitting element 412 is by the default advertisement distribution ratio pair of nonzero value in default advertisement distribution ratio tableThe advertiser answered is defined as advertiser to be sent, and material acquisition requests are sent to advertiser to be sent.
When transmitting element 412 is using non-directional sending method, transmitting element 412 to the default advertisement specifically for dividingMatch all advertisers in table and send material acquisition requests.
Material receiving unit 420, for receiving the material information that the advertiser feeds back according to the material acquisition requests.Specifically, when advertiser receives material acquisition requests, material information will be fed back according to material acquisition requests, material receives singleMember 420 will receive the material information of each advertiser feedback.Here, material information can include the size of advertising pictures, differentiateThe information such as the landing page address after rate, address and/or click.
In one embodiment, refer to shown in Fig. 9, when transmitting element 412 is using directive sending mode, determining unit430 include judging unit 431, second acquisition unit 432 and first material determining unit 433.
Judging unit 431, for judging whether the material information that multiple advertisers to be sent send is effective.SpecificallyGround, judging unit 431 judges whether the material information of each advertiser feedback to be sent is effective one by one.In one embodiment, sentenceDisconnected unit 431 judges whether the material information of each advertiser feedback to be sent is null value, if material information is non-null value, sentencesThe fixed material information is effective；If material information is null value, the material information is judged to be invalid, by the invalid material informationDelete.
Second acquisition unit 432, if effective for the material information that the advertiser to be sent sends, is treated described in judgementTransmission advertiser is effective advertiser, and obtains that effective advertiser is corresponding to have shown that number of ads.Specifically, judgement is worked asWhen unit 431 judges material information to be effective, second acquisition unit 432 will judge that the effective material information is corresponding to be sentAdvertiser is effective advertiser.Then, second acquisition unit 432 obtain it is corresponding with client have shown that number of ads table, andGet that effective advertiser is corresponding to have shown that number of ads.
First material determining unit 433, for the default advertisement distribution ratio according to effective advertiser and described has been opened upShow that number of ads determines advertiser to be allocated, and the material information that the advertiser to be allocated is sent is believed as material to be allocatedBreath.
Specifically, first material determining unit 433 obtains effectively wide according to the corresponding default advertisement distribution ratio table of clientAccuse main default advertisement distribution ratio.Then according to the default advertisement distribution ratio of effective advertiser and have shown that number of ads determine treatAdvertiser is distributed, then regard the material information of advertiser feedback to be allocated as material information to be allocated.
In one embodiment, refer to shown in Figure 10, Figure 10 is another structural representation of server in the present embodiment.WhenWhen transmitting element 412 is using non-directional sending method, determining unit 430 includes screening unit 434, the and of the 3rd acquiring unit 435Second material determining unit 436.
Screening unit 434, for filtering out effective advertisement according to the material information and the default advertisement distribution ratio tableIt is main.
Specifically, because transmitting element 412 uses non-directional sending method, multiple advertisements of material acquisition requests are receivedIn master be bound to some advertisers advertisement position is not set in the client, therefore, now screening unit 434 is needed according to material informationEffective advertiser is filtered out with default advertisement distribution ratio table.
Specifically, screening unit 434 judges whether the material information of advertiser feedback is effective；If the material of advertiser feedbackInformation be it is effective, by according to default advertisement distribution ratio table continue to judge the corresponding advertiser of the effective material information it is default extensivelyAccuse whether distribution ratio is nonzero value, if the default advertisement distribution ratio of the corresponding advertiser of the effective material information is nonzero value,Then judge the corresponding advertiser of the effective material information as effective advertiser.
That is, the material information that advertiser, which needs the condition met, includes feedback is effective, and default advertisement pointMatch as nonzero value, such advertiser can just be judged as effective advertiser.
3rd acquiring unit 435, for obtaining, effective advertiser is corresponding to have shown that number of ads.Specifically,Three acquiring units 435 obtain that client is corresponding has shown that number of ads table, and obtain and have in number of ads table is had shown thatAdvertiser is corresponding has shown that number of ads for effect.
Second material determining unit 436, for the default advertisement distribution ratio according to effective advertiser and has shown that wideAccuse quantity and determine advertiser to be allocated, and the material information that the advertiser to be allocated is sent is used as material information to be allocated.
Material transmitting element 440, for the material information to be allocated to be sent to the client, to complete advertisement throwingPut.Specifically, material transmitting element 440 obtains the User Identity information in request according to advertisement, and material to be allocated is believedBreath is sent into client corresponding with the identification information of user.
Server 400 in the present embodiment, the advertisement for receiving client transmission in first acquisition unit 411 obtains requestWhen, the identification information obtained according to advertisement in request obtains corresponding default advertisement distribution ratio table, by transmitting element 412 according to pre-If advertisement distribution ratio table sends material acquisition requests to multiple advertisers；Material receiving unit 420 receives multiple advertiser feedbacksMaterial information, and filter out material information to be allocated from multiple material informations by determining unit 430, then send single by materialMember 440 sends material information to be allocated to client, to complete advertisement putting.The server 400 can make full use of clientAdvertisement position resource, it is to avoid the advertisement position wasting of resources, improve advertisement putting success rate.
Figure 11 is referred to, Figure 11 is a kind of structural representation of server provided in an embodiment of the present invention.The server 500For by the advertisement putting of advertiser into client, that is to say, that the server 500 is can deliver the advertisement putting of advertisementEquipment.
The server 500 can include one or more than one processing core processor 510, one or moreMemory 520, communication unit 530, power supply 540, input block 550 and the display unit 560 of computer-readable recording mediumDeng part.
It will be understood by those skilled in the art that the structure of server 500 shown in Figure 11 is not constituted to server 500Limit, can include than illustrating more or less parts, either combine some parts or different parts arrangement.Wherein：
Processor 510 is the control centre of the server, utilizes each of various interfaces and the whole server of connectionPart, by operation or performs and is stored in computer program and/or module in memory 520, and calls and be stored in storageData in device 520, the various functions and processing data of execute server, so as to carry out integral monitoring to server.
Memory 520 can be used for storage computer program and module, and processor 510 is stored in memory by operation520 computer program and module, so as to perform various function application and data processing.
Communication unit 530 can be used for during receiving and sending messages, the reception and transmission of signal, and especially, communication unit 530 connectsReceive the signal that client is sent, and signal is transferred to one or more than one processor 510 is handled.Meanwhile, communication unit 530The feedback signal that processor 510 is sent is sent to client.
Power supply 540 (such as battery), it is preferred that power supply 540 can pass through power-supply management system and the logic phase of processor 510Even, so as to realize the functions such as management charging, electric discharge and power managed by power-supply management system.Power supply 540 can also includeOne or more direct current or AC power, recharging system, power failure detection circuit, power supply changeover device or inversionThe random components such as device, power supply status indicator.
Input block 550, is set and function available for the numeral or character information for receiving input, and generation with userThe relevant keyboard of control, mouse, action bars, optics or the input of trace ball signal.
Display unit 560, the information inputted available for display by user or the information and server 500 that are supplied to userVarious graphical user interface, these graphical user interface can by figure, text, icon, video and its any combination come structureInto.Display unit 560 may include display panel, optionally, can use liquid crystal display (LCD, Liquid CrystalDisplay), the form such as Organic Light Emitting Diode (OLED, Organic Light-Emitting Diode) configures display surfacePlate.
In one embodiment, the processor 510 in server 500 can run the computer journey being stored in memory 520Sequence, to implement function such as：When the advertisement for receiving client transmission obtains request, send material to multiple advertisers and obtainRequest；Receive the material information that the advertiser feeds back according to the material acquisition requests；According to the default wide of the advertiserAccuse distribution ratio, have shown that number of ads and material information determine material information to be allocated；The material information to be allocated is sentTo the client, to complete advertisement putting.
In one embodiment, the advertisement, which obtains request, includes the identification information of the client, and processor 510 is being performedWhen sending material acquisition requests to multiple advertisers, following program is specifically performed：Obtain corresponding pre- according to the identification informationIf advertisement distribution ratio table, wherein, the default advertisement distribution ratio table includes the default advertisement distribution ratio of multiple advertisers；According to instituteState default advertisement distribution ratio table and send material acquisition requests to multiple advertisers.
In one embodiment, processor 510 is being performed according to the default advertisement distribution ratio table to multiple advertisersWhen sending material acquisition requests, following program is specifically performed：According to default advertisement distribution ratio in the default advertisement distribution ratio tableDetermine multiple advertisers to be sent；Material acquisition requests are sent to multiple advertisers to be sent.
In another embodiment, processor 510 is being performed according to the default advertisement distribution ratio table to multiple advertisementsDuring main transmission material acquisition requests, following program is specifically performed：All advertisers into the default advertisement distribution ratio tableSend material acquisition requests.
In one embodiment, processor 510 is performing the default advertisement distribution ratio according to the advertiser, is having shown that advertisementWhen quantity and material information determine material information to be allocated, following program is specifically performed：Judge multiple advertisers to be sentWhether the material information of transmission is effective；If the material information that the advertiser to be sent sends is effectively, judge described to be sentAdvertiser is effective advertiser, and obtains that effective advertiser is corresponding to have shown that number of ads；According to effective advertisementMain default advertisement distribution ratio and described have shown that number of ads determines advertiser to be allocated；The advertiser to be allocated is sentMaterial information be used as material information to be allocated.
In one embodiment, processor 510 is performing the default advertisement distribution ratio according to the advertiser, is having shown that advertisementWhen quantity and material information determine material information to be allocated, following program is specifically performed：According to the material information and described pre-If advertisement distribution ratio table filters out effective advertiser；Obtain that effective advertiser is corresponding to have shown that number of ads, and according toThe default advertisement distribution ratio of effective advertiser and have shown that number of ads determines advertiser to be allocated；Will be described to be allocated wideThe material information of main transmission is accused as material information to be allocated.
In the specific implementation, the processor 510 described in the embodiment of the present invention can perform it is above-mentioned be directed to advertisement placement methodAny one embodiment described in implementation, also can perform the embodiment of the present invention described by server realization sideFormula, will not be repeated here.
A kind of computer-readable recording medium is also provided in the embodiment of the present invention, the computer-readable recording medium storage hasComputer program, the computer program is realized when being executed by processor：When the advertisement for receiving client transmission obtains request,Material acquisition requests are sent to multiple advertisers；Receive the material letter that the advertiser feeds back according to the material acquisition requestsBreath；According to the default advertisement distribution ratio of the advertiser, have shown that number of ads and material information determine material information to be allocated；The material information to be allocated is sent to the client, to complete advertisement putting.
In one embodiment, the advertisement, which obtains request, includes the identification information of the client, the computer program quiltImplemented during computing device：Corresponding default advertisement distribution ratio table is obtained according to the identification information, wherein, it is described defaultAdvertisement distribution ratio table includes the default advertisement distribution ratio of multiple advertisers；According to the default advertisement distribution ratio table to multiple describedAdvertiser sends material acquisition requests.
In one embodiment, implemented when the computer program is executed by processor：Distributed according to the default advertisementMultiple advertisers to be sent are determined than presetting advertisement distribution ratio in table；Sending material acquisition to multiple advertisers to be sent pleaseAsk.
In another embodiment, implemented when the computer program is executed by processor：Distributed to the default advertisementThan in table, all advertisers send material acquisition requests.
In one embodiment, implemented when the computer program is executed by processor：Judge multiple described to be sent wideWhether the material information for accusing main transmission is effective；If the material information that the advertiser to be sent sends is effectively, treated described in judgementTransmission advertiser is effective advertiser, and obtains that effective advertiser is corresponding to have shown that number of ads；According to described effectiveThe default advertisement distribution ratio of advertiser and described have shown that number of ads determines advertiser to be allocated；By the advertiser to be allocatedThe material information of transmission is used as material information to be allocated.
In one embodiment, implemented when the computer program is executed by processor：According to the material information and instituteState default advertisement distribution ratio table and filter out effective advertiser；Obtain that effective advertiser is corresponding to have shown that number of ads, andAccording to the default advertisement distribution ratio of effective advertiser and having shown that number of ads determines advertiser to be allocated；Treated described pointThe material information sent with advertiser is used as material information to be allocated.
The computer-readable recording medium can be the internal storage unit of the server described in foregoing any embodiment, exampleSuch as the hard disk or internal memory of server.The computer-readable recording medium can also be the External memory equipment of the server, exampleThe plug-in type hard disk being equipped with as described on server, intelligent memory card (Smart Media Card, SMC), secure digital(Secure Digital, SD) blocks, flash card (Flash Card) etc..
Further, the computer-readable recording medium can also both include the internal storage unit of the server,Including External memory equipment.The computer-readable recording medium is used to store other journeys needed for computer program and serverSequence and data.The computer-readable recording medium can be also used for temporarily storing the data that has exported or will export.
Those of ordinary skill in the art are it is to be appreciated that the list of each example described with reference to the embodiments described hereinMember and algorithm steps, can be realized with electronic hardware, computer software or the combination of the two, in order to clearly demonstrate hardwareWith the interchangeability of software, the composition and step of each example are generally described according to function in the above description.ThisA little functions are performed with hardware or software mode actually, depending on the application-specific and design constraint of technical scheme.SpeciallyIndustry technical staff can realize described function to each specific application using distinct methods, but this realization is notIt is considered as beyond the scope of this invention.
It is apparent to those skilled in the art that, for convenience of description and succinctly, the clothes of foregoing descriptionThe specific work process of business device, may be referred to the corresponding process in preceding method embodiment, will not be repeated here.
In several embodiments provided herein, it should be understood that disclosed advertisement placement method and server,It can realize by another way.For example, server example described above is only schematical.For example, eachThe division of unit, only a kind of division of logic function, can there is other dividing mode when actually realizing.Such as multiple unitsOr component can combine or be desirably integrated into another system, or some features can be ignored, or not perform.In addition, showingShow or the coupling each other discussed or direct-coupling or communication connection can be by between some interfaces, device or unitsCoupling or communication connection or electricity are connect, mechanical or other forms are connected.
In addition, each functional unit in each embodiment of the invention can be integrated in a processing unit, can alsoIt is that unit is individually physically present or two or more units are integrated in a unit.It is above-mentioned integratedUnit can both be realized in the form of hardware, it would however also be possible to employ the form of SFU software functional unit is realized.
If the integrated unit is realized using in the form of SFU software functional unit and as independent production marketing or usedWhen, it can be stored in a computer-readable recording medium.Based on it is such understand, technical scheme substantially orPerson says the part contributed to prior art, or the technical scheme all or part can in the form of software product bodyReveal and, the computer software product is stored in a storage medium, including some instructions are to cause a computer to setStandby (can be personal computer, server, or network equipment etc.) performs the whole of each embodiment methods described of the inventionOr part steps.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-OnlyMemory), random access memory (RAM, RandomAccess Memory), magnetic disc or CD etc. are various can store journeyThe medium of sequence code.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, anyThose familiar with the art the invention discloses technical scope in, various equivalent modifications can be readily occurred in or replacedChange, these modifications or substitutions should be all included within the scope of the present invention.Therefore, protection scope of the present invention should be with rightIt is required that protection domain be defined.