A kind of holographic advertisement play system and method based on wearable mixed reality equipmentTechnical field
The invention belongs to field of computer technology, it is related to a kind of holographic advertisement based on wearable mixed reality (MR) equipmentPlay System and method.
Background technology
Wearable mixed reality equipment, the Hololens of such as Microsoft, Google's glasses etc. can be completed to surrounding enviroment3-D scanning, while the positional information and display hologram image of user can be caught.Therefore user can be by wearable mixedClose the media such as real world devices viewing three-dimensional animation, panoramic video.In combination with the 3-D scanning technology of outdoor scene, wearable mixing showsReal equipment is highly suitable for passing through the individual character advertisement that the forms such as three-dimensional animation, video are customized to user's displaying in entity space,Meanwhile, user can also carry out interaction with hologram three-dimensional advertisement.The current field is temporarily in space state, should without relatedWith appearance.
Current businessman in entity space display advertisement mostly by giant-screen, projector equipment, touch screen is integrally.Shortcoming is notCan be according to users ' individualized requirement display advertisement, while can only be presented in fixed location.
The content of the invention
It is an object of the invention to the defect for overcoming above-mentioned technology to exist, there is provided one kind is based on wearable mixed reality equipmentHolographic advertisement play system and method, the technical scheme represents personalized holography advertisement by wearable augmented reality equipment,Can accomplish
1. in any space representation advertisement in shop；
2. ad content can be customized according to userspersonal information；
3. user can observe hologram three-dimensional image, and carry out interaction.
Its concrete technical scheme is：
A kind of holographic advertisement play system based on wearable mixed reality equipment, including user terminal, MR advertisements play visitorFamily end, MR Advertisement Servers；
The user terminal is used to enter specifies holography advertisement to play space；
The MR advertisements client end of playing back obtains customer position information and scans current scene, matches user profile, businessmanInformation and present physical three-dimensional information, determine the entity space position of advertising display, holographic in practice space correspondence position displayingAdvertisement；
The MR Advertisement Servers are used to obtain userspersonal information and merchant advertisement information, inquire about and obtain advertisement moving pictureOr video, with reference to for data, definition displaying and interactive information.
A kind of holographic advertisement broadcast method based on wearable mixed reality equipment, comprises the following steps：
Step 1. user enters specified holography advertisement and plays space；
Step 2.MR advertisement client end of playing back is positioned to customer location, and scans surrounding physical environment, by user positionConfidence breath is uploaded to MR Advertisement Servers；
Step 3.MR Advertisement Servers are inquired about Business Information and user profile and are returned；
The Business Information that step 4. is obtained according to MR Advertisement Servers, user profile, current scene information is calculated and determinedNeed the locus of display advertisement；
Step 5.MR Advertisement Servers obtain the animated content or video content for needing displaying；
Step 6.MR Advertisement Servers are according to the personalized displaying of user profile customization and interactive information；
According to exhibition information and locus, MR advertisement client end of playing back starts to be played in specified location specifies wide to step 7.Content is accused, and starts to carry out interaction with user；
Step 8. user leaves designated area, and advertisement interactive play terminates.
Compared with prior art, beneficial effects of the present invention are：
The present invention uses wearable mixed reality (MR) equipment, with reference to Business Information and userspersonal information, completes holographicBroadcasting of the advertisement in entity physical space；Based on wearable MR equipment, holographic advertisement is shown in entity space optional position；It is holographicAd content implements customization according to user and Business Information；Holographic advertisement can carry out real-time, interactive, greatly abundant businessman toThe form and effect of user's display advertisement.
Brief description of the drawings
Fig. 1 is the schematic diagram of the holographic advertisement play system based on wearable mixed reality equipment.
Specific embodiment
Technical scheme is described in more detail with specific embodiment below in conjunction with the accompanying drawings.
Reference picture 1, a kind of holographic advertisement play system based on wearable mixed reality equipment, including user terminal, MR are wideAccuse client end of playing back, MR Advertisement Servers；
The user terminal is used to enter specifies holography advertisement to play space；
The MR advertisements client end of playing back obtains customer position information and scans current scene, matches user profile, businessmanInformation and present physical three-dimensional information, determine the entity space position of advertising display, holographic in practice space correspondence position displayingAdvertisement；
The MR Advertisement Servers are used to obtain userspersonal information and merchant advertisement information, inquire about and obtain advertisement moving pictureOr video, with reference to for data, definition displaying and interactive information.
A kind of holographic advertisement broadcast method based on wearable mixed reality equipment, comprises the following steps：
Step 1. user enters specified holography advertisement and plays space；Triggering mode includes：System is set out according to geographical position,User independently selects triggering；
Step 2.MR advertisement client end of playing back is positioned to customer location, and scans surrounding physical environment, by user positionConfidence breath is uploaded to MR Advertisement Servers；In addition to customer position information, the physical environment model of scanning is also served as on optional parametersReach server backup；
Step 3.MR Advertisement Servers are inquired about Business Information and user profile and are returned；
The Business Information that step 4. is obtained according to MR Advertisement Servers, user profile, current scene information is calculated and determinedNeed the locus of display advertisement；
Step 5.MR Advertisement Servers obtain the animated content or video content for needing displaying；Except animation, outside video, exhibitionShow that content can also be used as interactive digital media content；
Step 6.MR Advertisement Servers are according to the personalized displaying of user profile customization and interactive information；
According to exhibition information and locus, MR advertisement client end of playing back starts to be played in specified location specifies wide to step 7.Content is accused, and starts to carry out interaction with user；
Step 8. user leaves designated area, and advertisement interactive play terminates.
System can be gathered and the user profile called mainly includes：The essential information of user, such as age, sex, lifeDay etc.；The preference information of user, including hobby, purchasing habits, frequency etc.；The social network information of user, including buddy list,Businessman etc. is asked in frequentation.
The above, preferably specific embodiment only of the invention, protection scope of the present invention not limited to this are any ripeThose skilled in the art are known in the technical scope of present disclosure, the letter of the technical scheme that can be become apparent toAltered or equivalence replacement are each fallen within protection scope of the present invention.