A kind of market administration and monitoring systemTechnical field
The present invention relates to mixing arrangement technical field, specially a kind of market administration and monitoring system.
Background technology
It is customer, client, affiliate and entire society in creation, communication, propagation and trade-to product that field marketing isActivity, process and the system of value are brought, marketing personnel is primarily referred to as market access business activities, the mistake of sales behaviorJourney.Be related to substantial amounts of data and information in the management of the marketing, it is necessary to periodically, timing being managed and monitoring, abilityEnsure the normal development of the marketing.
The content of the invention
The technical problem to be solved in the present invention is to overcome existing defect, there is provided a kind of market administration and monitoring systemThe information processing platform that system, this market administration and monitoring system are set is a kind of planned collection regularly, classification, dividesAnalysis, evaluate with the program and method of processing information, effectively utilize useful information, develop planning for enterprise marketing policymaker andStrategy, the information processing platform is made up of personnel, machine and computer program, and the ageing height of processing information, operational capability is strongGreatly, efficiency high, speed is fast, and this market administration integrates management and monitoring with monitoring system, can be directed to huge dataStream carries out coherent treatment and arrangement, and rationally, function is more perfect for system design, can effectively solve asking in background technologyTopic.
To achieve the above object, the present invention provides following technical scheme：A kind of market administration and monitoring system, includingInformation collecting platform, the information processing platform, Information application platform, information source and information storage system, described information acquisition platformOutput end and the information processing platform input by internet wireless connection, the output end and information of the information processing platformApplication platform input is by internet wireless connection, and described information application platform is wirelessly double by internet with information sourceTo connection, the output end of information source is with the input of information collecting platform by internet wireless connection, described information treatmentPlatform is connected with information storage system by internet wireless two-way, the output end of described information storage system respectively with informationThe input for consulting platform and device for displaying information passes through internet wireless connection.
As a preferred technical solution of the present invention, the inside of described information processing platform include internal reporting system,Marketing analysis systems, marketing intelligence and Marketing Research system, the internal reporting system, marketing analysis systems, marketing feelingsReporting system and Marketing Research system four systemses are connected by internet wireless two-way between any two, the internal reportThe input of system passes through internet wireless connection, the marketing intelligence and information with the output end of information collecting platformStorage system is connected by internet wireless two-way.
Used as a preferred technical solution of the present invention, the inside of described information application platform includes planning system, performsSystem and control system, the input of the planning system are wirelessly connected with the output end of marketing analysis systems by internetConnect, the output end of planning system passes through internet wireless connection, execution system and control system with the input of execution systemConnected by internet wireless two-way.
Used as a preferred technical solution of the present invention, the inside in described information source includes warehouse storage system, transport systemSystem, marketing system and after-sale service platform, the warehouse storage system, transportation system, marketing system and after-sale service platformInput passes through internet wireless connection, marketing system, after-sale service platform, transportation system with the output end of execution systemOutput end with warehouse storage system passes through internet wireless connection with the input of information collecting platform.
As a preferred technical solution of the present invention, the output end of described information storage system and the input of printerElectrical connection.
Compared with prior art, the beneficial effects of the invention are as follows：The information that this market administration is set with monitoring systemProcessing platform is the program and method of a kind of planned collection regularly, classification, analysis, evaluation and processing information, effectivelyUsing useful information, so that enterprise marketing policymaker develops planning and strategy, the information processing platform is by personnel, machine and computerProgram is constituted, and the ageing height of processing information, operational capability is powerful, efficiency high, and speed is fast, this market administration and monitoringSystem integrates management and monitoring, can carry out coherent treatment and arrangement for huge data flow, and system design is reasonable,Function is more perfect.
Brief description of the drawings
Fig. 1 is schematic structural view of the invention；
Fig. 2 is internal structure schematic diagram of the present invention.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, completeSite preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based onEmbodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not madeEmbodiment, belongs to the scope of protection of the invention.
Fig. 1-2 is referred to, the present invention provides a kind of technical scheme：A kind of market administration and monitoring system, including letterBreath acquisition platform, the information processing platform, Information application platform, information source and information storage system, the output of information collecting platformEnd passes through internet wireless connection with the input of the information processing platform, and output end and the Information application of the information processing platform are put downPlatform input by internet wireless connection, the inside of the information processing platform include internal reporting system, marketing analysis systems,Marketing intelligence and Marketing Research system, internal reporting system, marketing analysis systems, marketing intelligence and Marketing Research systemSystem four systemses are between any two connected by internet wireless two-way, the input of internal reporting system and information gatheringThe output end of platform is directed to the Marketing Problems receipts of determination by internet wireless connection, the task of Marketing Research systemCollect, analyze and evaluate relevant information material, and formal report is proposed to result of study, be pointedly used to solve for policymakerParticular problem, to reduce the incorrect decision being likely to result in by subjective judgement, the main task of internal reporting system is by enterpriseThe departments such as finance, the producing and selling in portion periodically provide the information needed for controlling enterprise's whole marketing activities, including order goods, sale,The information of the aspects such as stock, manufacturing schedule, cost, cash flow, receivables and payables funds on account and profit and loss, enterprise marketing administrative staff are led toCross these information of analyzing, the plan of relatively more various indexs and actual implementation status, can find in time the market opportunity of enterprise withThe problem of presence, marketing intelligence and information storage system are connected by internet wireless two-way, and marketing intelligence isRefer to that enterprise marketing personnel obtain program or the source of the relevant information in exterior market Marketing Environment.The task of the system is to provideThe relevant dynamic information that extraneous market environment occurs, marketing analysis systems refer to one group for analyzing marketing texts and solutionThe technology and skill of the complicated question of market, this system are made up of two parts of Statistic analysis models and marketing model,Part I is the statistics storehouse that the market information by various statistical methods to being input into is analyzed, and Part II is special usingIn the model library for assisting corporate decision maker to select the optimal marketing strategy, output end and the printer of information storage systemInput is electrically connected, and data needed for the convenient printing of printer, Information application platform passes through internet wireless two-way with information sourceConnection, the inside of Information application platform includes planning system, execution system and control system, input and the marketing of planning systemThe output end of analysis system by internet wireless connection, the task of planning system be to be processed through the information processing platform afterInformation is foundation, makes the marketing program of correlation, and the output end of planning system passes through internet with the input of execution systemWireless connection, execution system performs for being intended to the decision-making that system is made, and execution system is with control system by interconnectionNetwork wireless is bi-directionally connected, and control system is used for the feedback information in receive information source, while being determined to the execution that execution system is madePlan is modified, and the output end of information source passes through internet wireless connection with the input of information collecting platform, information sourceInside includes warehouse storage system, transportation system, marketing system and after-sale service platform, warehouse storage system, transportation system, pinThe input of sale system and after-sale service platform passes through internet wireless connection, sale system with the output end of execution systemThe output end of system, after-sale service platform, transportation system and warehouse storage system passes through mutual with the input of information collecting platformNetworking network wireless connection, marketing system, after-sale service platform, transportation system and warehouse storage system are by sales data, after sale feelingsCondition transit information and inventory information feed back to information collecting platform, so that the information processing platform is processed the information, informationProcessing platform is connected with information storage system by internet wireless two-way, the output end of information storage system respectively with informationThe input for consulting platform and device for displaying information passes through internet wireless connection.
When in use：The Marketing Problems that the task of Marketing Research system is directed to determination are collected, analysis and evaluation haveThe information material of pass, and formal report is proposed to result of study, pointedly it is used to solve particular problem for policymaker, to reduceThe incorrect decision being likely to result in by subjective judgement, the main task of internal reporting system is by finance, production, the pin of enterprisesShou Deng departments periodically provide control enterprise whole marketing activities needed for information, including order goods, sale, stock, manufacturing schedule, intoThe information of the aspects such as sheet, cash flow, receivables and payables funds on account and profit and loss.Enterprise marketing administrative staff by analyzing these information,Compare the plan of various indexs and actual implementation status, can in time find the market opportunity of enterprise and the problem of presence, marketIntelligence channel refers to program or the source of the relevant information in enterprise marketing personnel acquirement exterior market Marketing Environment, the systemTask is to provide the relevant dynamic information that extraneous market environment occurs, and marketing analysis systems refer to one group for analyzing marketThe technology and skill of data and the complicated question of market of solution, this system is by Statistic analysis models and marketing model twoPart constitutes, and Part I is the statistics storehouse that the market information by various statistical methods to being input into is analyzed, secondDivide the model library for being used exclusively for assisting corporate decision maker to select the optimal marketing strategy.
This market administration and the information processing platform that monitoring system is set are a kind of planned collections regularly, divideClass, analysis, evaluation and the program and method of processing information, effectively utilize useful information, so that enterprise marketing policymaker formulatesPlanning and strategy, the information processing platform are made up of personnel, machine and computer program, the ageing height of processing information, computingAbility is powerful, efficiency high, and speed is fast, and this market administration integrates management and monitoring with monitoring system, can be directed to hugeData flow carry out coherent treatment and arrangement, rationally, function is more perfect for system design.
Although an embodiment of the present invention has been shown and described, for the ordinary skill in the art, can be withUnderstanding can carry out various changes, modification, replacement to these embodiments without departing from the principles and spirit of the present inventionAnd modification, the scope of the present invention be defined by the appended.