A kind of live broadcasting method and system of the embedded shopping module of direct broadcasting roomTechnical field
The present invention relates to a kind of live broadcasting method with shopping module and system, more particularly to a kind of direct broadcasting room can be seen simultaneouslyThe live broadcasting method and system of the embedded shopping module for seeing live and doing shopping.
Background technology
BroadVision WEBTV is a kind of multi-media network platform, is that audio-video signal is adopted into integrated Digital Signal, andThrough a kind of Stream Media Application of network transmission.Shopping online, is exactly, by Internal retrieval merchandise news, and to be ordered by electronicsBuying order sends purchase request, and completes to pay using payment system, the form of service that manufacturer is delivered goods to the customers by express company.WillThe two business are combined together, and typically just carry out by way of simply by two management platform deployment together, work(Can go up and not interact, business is completely independent from each other.
At present live platform shopping mode mainly includes two kinds：
By way of " pop-up advertisement ", advertisement or other similar modes of suspension are ejected in direct broadcasting room video page,User is attracted to click on.As user clicks on, then into the shopping page that businessman is proprietary, commodity purchasing is completed in shopping page；HoldUser returns to live picture and continues to watch live after row closing shopping page or return operation.Pop-up is lofty, and cannot with it is liveRelevance, poor user experience.User enters cannot continue to watch live after shopping page, also cannot complete any mutual with main broadcasterDynamic, two business isolate completely.
The embedded fixed shopping button of direct broadcasting room video page or prompting, main broadcaster's bootable spectators' click shopping button in liveOr carry out shopping operation by prompting.As user clicks on, then into the shopping page that businessman is proprietary, commodity are completed in shopping pagePurchase；Perform to close shopping page or return user after operation and return to live picture and continue to watch live.Main broadcaster can in liveGuiding spectators' click shopping button or pressing prompting carries out shopping operation, and shopping property will not seem lofty, but user enters shoppingViewing cannot be continued after the page live, also cannot complete any interaction with main broadcaster, only be performed to close shopping page or return and graspUser returns to live picture and continues to watch live after work.
The content of the invention
Present invention solves the technical problem that being：The live broadcasting method and system of a kind of embedded shopping module of direct broadcasting room are built, gramTaking prior art user cannot continue to watch technical problem live and that interaction cannot be carried out with main broadcaster into after shopping page.
The technical scheme is that：A kind of live broadcasting method of the embedded shopping module of direct broadcasting room is provided, is comprised the steps：
Configuration items list：Management platform configures items list, and items list is sent to into live logic backstage and shoppingLogic backstage；
Select restocking commodity：Main broadcaster creates direct broadcasting room and obtains commodity from the live logic backstage by live clientList, main broadcaster's request is set up live connection and carries out live, and restocking commodity are selected from items list according to live situation；
Viewing is live and does shopping：Spectators ask live list by spectator client, and by selecting main broadcaster live broadcasting is set upPut and link and programme televised live is watched by live window, meanwhile, obtain the restocking business of this direct broadcasting room to the live logic backstageProduct；Spectators enter shopping mode, then the spectator client that the spectators are located enters embedded broadcast window pattern, the embedded broadcastingWindow scheme includes video display area and commodity purchasing region；Spectators select purpose commodity, aobvious in the commodity purchasing regionShow the purpose commodity details, while watching video in the video display area, live logic passes through the live logical platformRun, shopping logic is run by the shopping logical platform, live logical sum shopping logic parallel running, during shopping, spectatorsSimultaneously commodity are bought by the commodity purchasing region in video display area viewing live video.
The present invention further technical scheme be：In shopping process, also interaction is carried out including transmission message.
The present invention further technical scheme be：In shopping process, spectators and main broadcaster carry out interaction.
The present invention further technical scheme be：In embedded broadcast window pattern, the video display area is included inViewing merchandise display video.
The technical scheme is that：Build a kind of live broadcast system of the embedded shopping module of direct broadcasting room, including to live andManagement platform that shopping is managed, live and shopping is carried out the logic backstage of data processing, main broadcaster carry out it is live liveClient, spectators carry out watching live spectator client, and the logic backstage is included to the live live logic for providing serviceBackstage and the shopping logic backstage to shopping offer service, the management platform configures items list, items list is sent toLogic backstage, the live client includes frame module on live module, commodity, and main broadcaster is live by the live module creationBetween and set up live connection and carry out live, main broadcaster obtains commodity and arranges by frame module on the commodity from the live logic backstageTable simultaneously selects restocking commodity according to live situation from items list；Spectator client include live request module, shopping module,Embedded broadcast window module, the live request module is asked live list and is linked simultaneously by selecting main broadcaster to set up live playProgramme televised live is watched by live window, the shopping module obtains the restocking commodity of this direct broadcasting room；Spectators live patrol to describedCollect the restocking commodity that backstage obtains this direct broadcasting room；Spectators enter shopping mode by shopping module, then the spectators that the spectators are locatedClient enters embedded broadcast window pattern, and the embedded broadcast window pattern includes video display area and commodity purchasing areaDomain；Spectators select purpose commodity, the purpose commodity details are shown in the commodity purchasing region, while in the video viewing areaVideo is watched in domain, and live logic passes through the shopping logical platform operation by the live logical platform operation, shopping logic,Live logical sum shopping logic parallel running, during shopping, spectators pass through simultaneously in video display area viewing live videoBuy commodity in the commodity purchasing region.
The present invention further technical scheme be：The video display area of the embedded broadcast window pattern includes aobviousShow merchandise display video.
The present invention further technical scheme be：The live client connects the live logic backstage, the spectatorsThe client connection shopping logic backstage.
The present invention further technical scheme be：The live client and the spectator client include query interface.
The present invention further technical scheme be：Also include content distributing server, the live client and the sightMany clients communicate with the content distributing server.
The present invention further technical scheme be：The live client includes the first interactive module, the spectators clientEnd includes the second interactive module.
The solution have the advantages that：A kind of live broadcasting method and system of the embedded shopping module of direct broadcasting room of the present invention, firstIn direct broadcasting room by main broadcaster's restocking particular commodity, each main broadcaster can select what is needed with reference to the scene of current live, style, themeContent of good；System presents the displaying specially good effect of commodity according to the type of commodity in direct broadcasting room vlewer terminals, allow commodity with it is liveExtent pertinent.By being loaded into embedded broadcast window pattern, the embedded broadcast window pattern includes video display area and commodityPurchase region, by real-time interactive means getting through for two business is completed.If spectators side needs purchase or clicks on commodity details,Video area and commodity purchasing region are shown according to ratio simultaneously on the direct broadcasting room interface of terminal screen.Solve Internet videoThe problem that the live and big business of shopping online two is got through.Avoid it is live during thing pop-up it is lofty, and cannot and live contentAssociation, the problem of poor user experience.Simultaneously by the characteristic of the present invention, user is set to see live on an interface, andThe all operationss done shopping can be completed, traditional skipped mode is avoided.
Description of the drawings
Fig. 1 is the structural representation of the present invention.
Specific embodiment
With reference to specific embodiment, technical solution of the present invention is further illustrated.
As shown in figure 1, the specific embodiment of the present invention is：A kind of live side of the embedded shopping module of direct broadcasting room is providedMethod, comprises the steps：
Configuration items list：Management platform 1 configures items list, and items list is sent to into logic backstage 2.
Specific implementation process is：1 point of management platform is two parts of live management platform and shopping management platform, main negativeDuty carries out back-stage management and configuration to live broadcast service data and shopping service data.Management platform 1 is by management configuration interfaceFrame items list, meanwhile, complete it is complete can the additions and deletions of restocking items list management change and the function such as look into.Management platform has correspondenceInformation issue interface, logic backstage includes live logic backstage and shopping logic backstage, and management platform 1 is entered to logic backstage 2Row information is issued, wherein carry it is complete can restocking items list.Management platform 1 and logic backstage 2 are all connected with data base, the numberAccording to the data base that storehouse includes being built about live data base, merchandising database and related configuration information.
Select restocking commodity：Main broadcaster creates direct broadcasting room and obtains commodity row from the logic backstage by live client 3Table, main broadcaster's request is set up live connection and carries out live, and restocking commodity are selected from items list according to live situation.
Specific implementation process is as follows：Main broadcaster is created after direct broadcasting room by the application of live client 3, after setting up direct broadcasting room, is led toCross interface to live logic backstage obtain it is complete can restocking items list.Main broadcaster request set up it is live connection and carry out it is live,Main broadcaster can combine the scene of current live, style, theme during live and select on the commodity that need in live client 3Frame.Main broadcaster is set up after this direct broadcasting room restocking commodity, and data are arranged to live logic backstage.
Viewing is live and does shopping：Spectators ask live list by spectator client 4, and by selecting main broadcaster live broadcasting is set upPut and link and programme televised live is watched by live window, meanwhile, obtain the restocking business of this direct broadcasting room to the live logic backstageProduct；Spectators enter shopping mode, then the spectator client 4 that the spectators are located enters embedded broadcast window pattern, and described being embedded in is broadcastWindow scheme is put including video display area and commodity purchasing region；Spectators select purpose commodity, in the commodity purchasing regionThe purpose commodity details are shown, while watching video in the video display area, live logic is flat by the live logicPlatform operation, shopping logic during shopping, is seen by the shopping logical platform operation, live logical sum shopping logic parallel runningIt is many simultaneously commodity to be bought by the commodity purchasing region in video display area viewing live video.
Specific implementation process is as follows：Spectators ask live list by spectator client 4, and it is live that spectators select main broadcaster to addBetween set up live play link and by live window watch programme televised live, meanwhile, obtain this direct broadcasting room restocking merchandise news and connectMouthful, the restocking merchandise news arranged between current live is obtained by this interface.During live, when user guides according to main broadcasterOr when oneself opening shopping button, then the spectator client 4 that the spectators are located enters embedded broadcast window pattern, in spectators clientShow video area and commodity purchasing region on end simultaneously；User is seen live on an interface, can complete againThe all operationss of shopping.Spectators select purpose commodity, the purpose commodity details are shown in the commodity purchasing region, while in instituteVideo display area viewing video is stated, by the live logical platform operation, shopping logic is by the shopping for live logicLogical platform runs, live logical sum shopping logic parallel running, and during shopping, spectators watch live in the video display areaVideo buys commodity by the commodity purchasing region simultaneously, user is seen live on an interface, again can be completeInto all operationss of shopping.In specific embodiment, the video display area of the embedded broadcast window pattern can be playedLive video, it is also possible to play merchandise display video.
As shown in figure 1, the preferred embodiment of the present invention is：In shopping process, being additionally included in transmission message is carried out mutuallyIt is dynamic.In being included in shopping process, the interaction of the interaction of spectators and spectators and spectators and main broadcaster.The message include word, picture,One or more in audio frequency, video messaging.
Spectators and living broadcast interactive mode one in shopping：Spectators are sent and are disappeared in direct broadcasting room by typewriting private chat or group chat modeCease to main broadcaster, main broadcaster keeps live by video display and user interaction.
Spectators and living broadcast interactive mode two in shopping：Spectators wheat by direct broadcasting room send voice or net cast toStreaming media server, main broadcaster receives the upper wheat voice of correspondence or video.Main broadcaster keeps live by video display and user interaction.
Getting through for two business is completed, main broadcaster can demonstrate product characteristics, details operation instruction etc. in live video,Can pass through interaction guide user how to be quickly found out in shopping module oneself needs information and complete on-line purchase, payment,The operations such as inquiry logistics.
As shown in figure 1, the specific embodiment of the present invention is：Build a kind of live system of the embedded shopping module of direct broadcasting roomSystem, logic backstage 2, the master that data processing is carried out including the management platform 1 being managed to live and shopping, to live and shoppingBroadcasting carries out live live client 3, spectators and carries out watching live spectator client 4, the configuration commodity row of the management platform 1Table, by items list logic backstage 2 is sent to, and the live client 3 includes frame module 22 in live module 21, commodity, mainTo broadcast create direct broadcasting room by the live module 21 and set up live connection carries out live, and main broadcaster is by frame module on the commodity22 obtain items list and restocking commodity are selected from items list according to live situation from the logic backstage 2；Spectators clientEnd 4 includes live request module 41, shopping module 42, embedded broadcast window module 43, and the live request module 41 is asked directlyBroadcast list and link and programme televised live is watched by live window by selecting main broadcaster to set up live play, spectators are to described liveLogic backstage obtains the restocking commodity of this direct broadcasting room；Spectators enter shopping mode by the shopping module 42, then the spectators instituteSpectator client enter embedded broadcast window pattern, the embedded broadcast window pattern includes video display area and commodityPurchase region；Spectators select purpose commodity, the purpose commodity details are shown in the commodity purchasing region, while in the videoVideo is watched in viewing area, and live logic is put down by the live logical platform operation, shopping logic by the shopping logicPlatform runs, live logical sum shopping logic parallel running, and during shopping, spectators are same in video display area viewing live videoWhen by the commodity purchasing region buy commodity.Management platform 1 and logic backstage 2 are all connected with data base, and the data base includesAbout the data base that live data base, merchandising database and related configuration information build.
As shown in figure 1, the specific implementation process of the present invention is：1 point of management platform is live management platform and shopping managementTwo parts of platform, live management platform is responsible for carrying out live broadcast service data back-stage management and configuration, and shopping management platform is bornDuty carries out back-stage management and configuration to shopping service data management platform 1.Management platform 1 passes through management configuration interface restocking commodityList, meanwhile, complete it is complete can the additions and deletions of restocking items list management change and the function such as look into.Management platform has corresponding informationInterface is issued, logic backstage includes live logic backstage and shopping logic backstage, and management platform 1 enters row information to logic backstage 2Issue, wherein carry it is complete can restocking items list.
Main broadcaster by the live module 21 create direct broadcasting room and set up it is live connection carry out it is live, main broadcaster pass through live visitorThe application of family end 3 is created after direct broadcasting room, and after setting up direct broadcasting room, main broadcaster is by frame module 22 on the commodity from the logic backstage 2Obtain items list and restocking commodity are selected from items list according to live situation.Main broadcaster's request is set up live connection and is carried outLive, main broadcaster can combine the scene of current live, style, theme and select what is needed during live in live client 3Commodity restocking.Main broadcaster is set up after this direct broadcasting room restocking commodity, and data are arranged to live logic backstage.
The live request module 41 is asked live list and is linked and by straight by selecting main broadcaster to set up live playWindow viewing programme televised live is broadcast, the shopping module 42 obtains the restocking commodity of this direct broadcasting room；Spectators are by the shopping module42 select purpose commodity, the purpose merchandise display video to show broadcasting in the live window of the spectators；Spectators are by the purchaseThing module 42 initiates purchase request, and the embedded broadcast window module 43 is loaded into embedded broadcast window pattern.Specifically, spectatorsLive list is asked by spectator client 4, spectators select main broadcaster to add direct broadcasting room to set up live play to link and by liveWindow watches programme televised live, meanwhile, this direct broadcasting room restocking merchandise news interface is obtained, obtained by this interface and set between current liveThe restocking merchandise news put.When user guides according to main broadcaster or oneself opens shopping button, system is according to working as that main broadcaster is arrangedFront direct broadcasting room restocking merchandise news presents the displaying specially good effect of commodity in direct broadcasting room spectator client 4, allows commodity and live contentLaminating.During live, such as spectators need purchase or click on commodity details, then spectator client is by the embedded player of the pageWindow scheme shows video area and commodity purchasing region simultaneously on spectator client；User is set on an interface can eitherSee live, all operationss done shopping can be completed again.During live, such as spectators need purchase or click on commodity details, thenThe spectator client 4 that the spectators are located enters embedded broadcast window pattern, include on spectator client 4 video display area andCommodity purchasing region；Spectators buy business when the video display area watches live video by the commodity purchasing regionProduct, make user to see live on an interface, and all operationss done shopping can be completed again.
As shown in figure 1, the preferred embodiment of the present invention is：The logic backstage 2 includes providing the straight of service to liveBroadcast logic backstage and provide the shopping logic backstage of service to shopping.Live logic backstage mainly be responsible for live broadcast service provide andMainly it is responsible for providing and logical calculated shopping service terminal data in logical calculated, shopping logic backstage.The live client 3Connect the live logic backstage, the spectator client 4 connects the shopping logic backstage.The live client 3 and instituteSpectator client 4 is stated including query interface, by query interface, facilitates main broadcaster and spectators to search commodity.
As shown in figure 1, the preferred embodiment of the present invention is：Also include content distributing server 5, the live client3 and the spectator client 4 communicate with the content distributing server 5.Content distributing server 5 can in real time according to networkThe integrated information such as the connection of flow and each node, load state and distance and response time to user is by the request weight of userNewly it is oriented on the nearest service node of user.Its objective is to make user nearby to obtain required content, solve InternetThe crowded situation of network, improves the response speed that user accesses website.
As shown in figure 1, the preferred embodiment of the present invention is：The live client 3 includes the first interactive module 33, instituteSpectator client 4 is stated including the second interactive module 44.In shopping process, being additionally included in transmission message carries out interaction.Main broadcaster is led toThe first interactive module 33 and audience interaction are crossed, spectators carry out interaction by the second interactive module 44 with other spectators or main broadcaster, mutuallyDynamic content includes Shopping content.In being included in shopping process, the interaction of the interaction of spectators and spectators and spectators and main broadcaster.It is described to disappearBreath includes one or more in word, picture, audio frequency, video messaging.Getting through for two business is completed, main broadcaster can be liveProduct characteristics, details operation instruction etc. are demonstrated in video, also how quickly be looked in shopping module by interaction guide userThe information that needs to oneself simultaneously completes on-line purchase, payments, inquiry logistics etc. and operates.
The solution have the advantages that：, first in direct broadcasting room by main broadcaster's restocking particular commodity, each main broadcaster can be with for the present inventionScene, style, theme with reference to current live selects the content of good for needing；System is according to the type of commodity in direct broadcasting room spectatorsTerminal presents the displaying specially good effect of commodity, allows commodity to fit with live content.It is described embedding by being loaded into embedded broadcast window patternEnter broadcast window pattern including video display area and commodity purchasing region, by real-time interactive means beating for two business is completedIt is logical.If spectators side needs purchase or clicks on commodity details, shown simultaneously on the direct broadcasting room interface of terminal screen according to ratioVideo area and commodity purchasing region.Solve the problems, such as that internet video live broadcasting and the big business of shopping online two are got through.AvoidThing pop-up is lofty during live, and cannot associate with live content, the problem of poor user experience.Simultaneously by the spy of the present inventionProperty, user is seen live on an interface, all operationss done shopping can be completed again, it is to avoid traditional redirects mouldFormula.
Above content is to combine specific preferred implementation further description made for the present invention, it is impossible to assertThe present invention be embodied as be confined to these explanations.For general technical staff of the technical field of the invention,On the premise of without departing from present inventive concept, some simple deduction or replace can also be made, should all be considered as belonging to the present invention'sProtection domain.