技术领域technical field
本发明涉及互联网应用技术领域，特别是一种推荐数据的方法及装置。The invention relates to the technical field of Internet applications, in particular to a method and device for recommending data.
背景技术Background technique
随着互联网技术的发展，在网络用户浏览互联网网页内容的同时，网站运营者会通过网站服务器向网络用户所在的客户端推送一些热门数据或者与用户的网页访问请求相关的推荐数据，以满足用户获取数据的需求。With the development of Internet technology, when Internet users browse Internet webpage content, website operators will push some popular data or recommended data related to the user's webpage access request to the client through the website server to satisfy the user. Data acquisition needs.
然而，互联网每天产生大量的新的数据(比如新闻、微博、博客、论坛帖子、问答等等)，这些数据有质量高的，也有大量的垃圾数据，而每个用户的精力是有限的，如何从中挖掘出优质的用户喜欢的数据推荐给用户是数据挖掘面临的问题。However, the Internet generates a large amount of new data (such as news, microblogs, blogs, forum posts, Q&A, etc.) every day. These data include high-quality data and a large amount of junk data, and each user's energy is limited. How to dig out high-quality user-liked data and recommend it to users is a problem faced by data mining.
发明内容Contents of the invention
鉴于上述问题，提出了本发明以便提供一种克服上述问题或者至少部分地解决上述问题的推荐数据的方法及相应的装置。In view of the above problems, the present invention is proposed to provide a data recommendation method and a corresponding device that overcome the above problems or at least partially solve the above problems.
依据本发明的一方面，提供了一种推荐数据的方法，包括：According to an aspect of the present invention, a method for recommending data is provided, including:
收集网络社交平台中的多个社交账号；Collect multiple social accounts on social networking platforms;
根据一个或多个衡量因子衡量出各个社交账号的质量情况，并从中选取质量满足指定质量条件的一个或多个社交账号作为优质社交账号；Measure the quality of each social account according to one or more measurement factors, and select one or more social accounts whose quality meets the specified quality conditions as high-quality social accounts;
基于所述优质社交账号产生的数据资源生成推荐数据；generating recommendation data based on the data resources generated by the high-quality social account;
将所述推荐数据推荐给用户。Recommending the recommendation data to the user.
可选地，根据多个衡量因子衡量出各个社交账号的质量情况，包括：Optionally, the quality of each social account is measured according to multiple measurement factors, including:
基于权重策略确定所述多个衡量因子各自的权重；determining respective weights of the plurality of measurement factors based on a weight strategy;
获取所述各个社交账号的所述多个衡量因子各自的数值；Acquiring the respective values of the plurality of measurement factors of the respective social accounts;
将所述各个社交账号的所述多个衡量因子各自的数值与权重进行加权求和，得到综合数值；performing weighted summation of respective numerical values and weights of the plurality of measurement factors of the respective social accounts to obtain a comprehensive numerical value;
根据所述各个社交账号的综合数值衡量出所述各个社交账号的质量情况。The quality of each social account is measured according to the comprehensive value of each social account.
可选地，所述一个或多个衡量因子包括下列至少之一：Optionally, the one or more measurement factors include at least one of the following:
关注社交账号的用户关注数；The number of followers of users who follow social accounts;
社交账号产生的数据资源的数量；The amount of data resources generated by social accounts;
社交账号产生的数据资源的用户阅读数；The number of user readings of data resources generated by social accounts;
社交账号产生的数据资源的用户转载数；The number of user reprints of data resources generated by social accounts;
社交账号产生的数据资源的用户评论数。The number of user comments on data resources generated by social accounts.
可选地，基于所述优质社交账号产生的数据资源生成推荐数据，包括：Optionally, generating recommended data based on the data resources generated by the high-quality social account includes:
统计指定时间段内所述优质社交账号产生的数据资源的用户关注度；Count the user attention of the data resources generated by the high-quality social accounts within a specified period of time;
将用户关注度大于或等于指定关注度阈值的数据资源作为推荐数据。The data resources whose user attention degree is greater than or equal to the specified attention degree threshold are used as recommended data.
可选地，所述优质社交账号产生的数据资源包括下列至少之一：Optionally, the data resources generated by the high-quality social account include at least one of the following:
所述优质社交账号发布的数据资源；The data resources released by the high-quality social accounts;
所述优质社交账号转载的数据资源。The data resources reproduced by the high-quality social accounts.
可选地，将所述推荐数据推荐给用户，包括：Optionally, recommending the recommended data to the user includes:
将所述推荐数据与所述优质社交账号进行组合，并推荐。Combining the recommendation data with the high-quality social account, and recommending.
可选地，若所述优质社交账号包括多个，将所述推荐数据与所述优质社交账号进行组合，包括：Optionally, if the high-quality social account includes multiple, combining the recommendation data with the high-quality social account includes:
获取多个所述优质社交账号的账号信息；Acquiring account information of multiple high-quality social accounts;
根据多个所述优质社交账号的账号信息生成相应的图片；generating corresponding pictures according to account information of multiple high-quality social accounts;
将生成的各个图片与所述推荐数据进行组合。Combining the generated pictures with the recommendation data.
可选地，所述账号信息包括下列至少之一：Optionally, the account information includes at least one of the following:
头像、名字、昵称、作品、简介信息。Avatar, name, nickname, works, profile information.
可选地，将生成的各个图片与所述推荐数据进行组合，包括：Optionally, combining the generated pictures with the recommended data includes:
确定与所述推荐数据进行组合的推荐区域；determining a recommended region to combine with said recommendation data;
根据所述各个图片的尺寸大小，确定在所述推荐区域所容纳的图片的数量；determining the number of pictures accommodated in the recommended area according to the size of each picture;
将确定的所述数量的图片添加至所述推荐区域。adding the determined number of pictures to the recommendation area.
可选地，若所述各个图片以超链接的形式展现，所述方法还包括：Optionally, if the pictures are presented in the form of hyperlinks, the method further includes:
接收用户触发所述各个图片中的任意图片的指令；receiving an instruction from the user to trigger any picture in the pictures;
启动所述任意图片对应的优质社交账号所在的网络社交平台的客户端，以由所述用户使用所述客户端的功能。Start the client of the network social platform where the high-quality social account corresponding to the arbitrary picture is located, so that the user can use the functions of the client.
可选地，将所述推荐数据推荐给用户，包括：Optionally, recommending the recommended data to the user includes:
监测搜索引擎的搜索事件；Monitor search engine search events;
当监测到所述搜索事件时，将所述推荐数据推荐给所述搜索事件对应的搜索客户端的用户。When the search event is detected, the recommendation data is recommended to the user of the search client corresponding to the search event.
可选地，当监测到所述搜索事件时，将所述推荐数据推荐给所述搜索事件对应的搜索客户端的用户，包括：Optionally, when the search event is detected, recommending the recommendation data to the user of the search client corresponding to the search event includes:
从所述搜索事件中提取搜索词；extracting search terms from said search events;
将所述搜索词与所述推荐数据进行匹配；matching said search term to said recommendation data;
若匹配上，则将所述推荐数据与所述搜索词对应的搜索结果项组合生成综合搜索结果页，并提供给所述用户。If there is a match, the recommendation data is combined with the search result item corresponding to the search word to generate a comprehensive search result page, and provided to the user.
可选地，将所述推荐数据与所述搜索词对应的搜索结果项组合生成综合搜索结果页，包括：Optionally, combining the recommendation data with the search result items corresponding to the search words to generate a comprehensive search result page, including:
获取所述推荐数据对应的优质社交账号的账号信息；Acquiring the account information of the high-quality social account corresponding to the recommendation data;
基于所述推荐数据与所述账号信息，生成推荐结果项；generating recommendation result items based on the recommendation data and the account information;
将所述推荐结果项与所述搜索词对应的搜索结果项组合生成综合搜索结果页。Combining the recommended result items with the search result items corresponding to the search words to generate a comprehensive search result page.
可选地，所述方法还包括：Optionally, the method also includes:
基于所述账号信息生成所述推荐数据的链接地址；generating a link address of the recommended data based on the account information;
当用户触发所述链接地址时，启动所述链接地址对应的优质社交账号所在的网络社交平台的客户端，以获取所述推荐数据。When the user triggers the link address, start the client of the network social platform where the high-quality social account corresponding to the link address is located, so as to obtain the recommendation data.
可选地，所述推荐数据中还包括下列至少之一的数据：Optionally, the recommendation data also includes at least one of the following data:
转载所述推荐数据的社交账号的数量；The number of social accounts reposting the recommended data;
所述推荐数据对应的数据资源被发布的时间；The time when the data resource corresponding to the recommended data is published;
所述推荐数据对应的优质社交账号所在的网络社交平台的站点。The site of the network social platform where the high-quality social account corresponding to the recommendation data is located.
依据本发明的另一方面，还提供了一种推荐数据的装置，包括：According to another aspect of the present invention, a device for recommending data is also provided, including:
收集模块，适于收集网络社交平台中的多个社交账号；The collection module is suitable for collecting multiple social accounts in the network social platform;
选取模块，适于根据一个或多个衡量因子衡量出各个社交账号的质量情况，并从中选取质量满足指定质量条件的一个或多个社交账号作为优质社交账号；The selection module is adapted to measure the quality of each social account according to one or more measurement factors, and select one or more social accounts whose quality meets specified quality conditions as high-quality social accounts;
生成模块，适于基于所述优质社交账号产生的数据资源生成推荐数据；A generation module, adapted to generate recommendation data based on the data resources generated by the high-quality social account;
推荐模块，适于将所述推荐数据推荐给用户。A recommendation module is adapted to recommend the recommendation data to users.
可选地，所述选取模块还适于：Optionally, the selection module is also suitable for:
基于权重策略确定所述多个衡量因子各自的权重；determining respective weights of the plurality of measurement factors based on a weight strategy;
获取所述各个社交账号的所述多个衡量因子各自的数值；Acquiring the respective values of the plurality of measurement factors of the respective social accounts;
将所述各个社交账号的所述多个衡量因子各自的数值与权重进行加权求和，得到综合数值；performing weighted summation of respective numerical values and weights of the plurality of measurement factors of the respective social accounts to obtain a comprehensive numerical value;
根据所述各个社交账号的综合数值衡量出所述各个社交账号的质量情况。The quality of each social account is measured according to the comprehensive value of each social account.
可选地，所述一个或多个衡量因子包括下列至少之一：Optionally, the one or more measurement factors include at least one of the following:
关注社交账号的用户关注数；The number of followers of users who follow social accounts;
社交账号产生的数据资源的数量；The amount of data resources generated by social accounts;
社交账号产生的数据资源的用户阅读数；The number of user readings of data resources generated by social accounts;
社交账号产生的数据资源的用户转载数；The number of user reprints of data resources generated by social accounts;
社交账号产生的数据资源的用户评论数。The number of user comments on data resources generated by social accounts.
可选地，所述生成模块还适于：Optionally, the generating module is also suitable for:
统计指定时间段内所述优质社交账号产生的数据资源的用户关注度；Count the user attention of the data resources generated by the high-quality social accounts within a specified period of time;
将用户关注度大于或等于指定关注度阈值的数据资源作为推荐数据。The data resources whose user attention degree is greater than or equal to the specified attention degree threshold are used as recommended data.
可选地，所述优质社交账号产生的数据资源包括下列至少之一：Optionally, the data resources generated by the high-quality social account include at least one of the following:
所述优质社交账号发布的数据资源；The data resources released by the high-quality social accounts;
所述优质社交账号转载的数据资源。The data resources reproduced by the high-quality social accounts.
可选地，所述推荐模块还适于：Optionally, the recommendation module is also suitable for:
将所述推荐数据与所述优质社交账号进行组合，并推荐。Combining the recommendation data with the high-quality social account, and recommending.
可选地，所述推荐模块还适于：Optionally, the recommendation module is also suitable for:
若所述优质社交账号包括多个，获取多个所述优质社交账号的账号信息；If the high-quality social account includes multiple, obtain account information of multiple high-quality social accounts;
根据多个所述优质社交账号的账号信息生成相应的图片；generating corresponding pictures according to account information of multiple high-quality social accounts;
将生成的各个图片与所述推荐数据进行组合。Combining the generated pictures with the recommendation data.
可选地，所述账号信息包括下列至少之一：Optionally, the account information includes at least one of the following:
头像、名字、昵称、作品、简介信息。Avatar, name, nickname, works, profile information.
可选地，所述推荐模块还适于：Optionally, the recommendation module is also suitable for:
确定与所述推荐数据进行组合的推荐区域；determining a recommended region to combine with said recommendation data;
根据所述各个图片的尺寸大小，确定在所述推荐区域所容纳的图片的数量；determining the number of pictures accommodated in the recommended area according to the size of each picture;
将确定的所述数量的图片添加至所述推荐区域。adding the determined number of pictures to the recommendation area.
可选地，所述装置还包括：Optionally, the device also includes:
指令接收模块，适于若所述各个图片以超链接的形式展现，接收用户触发所述各个图片中的任意图片的指令；The instruction receiving module is adapted to receive an instruction from the user to trigger any picture in the various pictures if the pictures are displayed in the form of hyperlinks;
启动模块，适于启动所述任意图片对应的优质社交账号所在的网络社交平台的客户端，以由所述用户使用所述客户端的功能。The starting module is adapted to start the client of the network social platform where the high-quality social account corresponding to the arbitrary picture is located, so that the user can use the functions of the client.
可选地，所述推荐模块还适于：Optionally, the recommendation module is also suitable for:
监测搜索引擎的搜索事件；Monitor search engine search events;
当监测到所述搜索事件时，将所述推荐数据推荐给所述搜索事件对应的搜索客户端的用户。When the search event is detected, the recommendation data is recommended to the user of the search client corresponding to the search event.
可选地，所述推荐模块还适于：Optionally, the recommendation module is also suitable for:
从所述搜索事件中提取搜索词；extracting search terms from said search events;
将所述搜索词与所述推荐数据进行匹配；matching said search term to said recommendation data;
若匹配上，则将所述推荐数据与所述搜索词对应的搜索结果项组合生成综合搜索结果页，并提供给所述用户。If there is a match, the recommendation data is combined with the search result item corresponding to the search word to generate a comprehensive search result page, and provided to the user.
可选地，所述推荐模块还适于：Optionally, the recommendation module is also suitable for:
获取所述推荐数据对应的优质社交账号的账号信息；Acquiring the account information of the high-quality social account corresponding to the recommendation data;
基于所述推荐数据与所述账号信息，生成推荐结果项；generating recommendation result items based on the recommendation data and the account information;
将所述推荐结果项与所述搜索词对应的搜索结果项组合生成综合搜索结果页。Combining the recommended result items with the search result items corresponding to the search words to generate a comprehensive search result page.
可选地，所述推荐模块，还适于基于所述账号信息生成所述推荐数据的链接地址；Optionally, the recommendation module is further adapted to generate a link address of the recommendation data based on the account information;
所述装置还包括调起模块，适于当用户触发所述链接地址时，启动所述链接地址对应的优质社交账号所在的网络社交平台的客户端，以获取所述推荐数据。The device also includes a calling module, adapted to start the client of the social network platform where the high-quality social account corresponding to the link address is located when the user triggers the link address, so as to obtain the recommendation data.
可选地，所述推荐数据中还包括下列至少之一的数据：Optionally, the recommendation data also includes at least one of the following data:
转载所述推荐数据的社交账号的数量；The number of social accounts reposting the recommended data;
所述推荐数据对应的数据资源被发布的时间；The time when the data resource corresponding to the recommended data is published;
所述推荐数据对应的优质社交账号所在的网络社交平台的站点。The site of the network social platform where the high-quality social account corresponding to the recommendation data is located.
本发明实施例提供了一种推荐数据的方法及装置，首先从网络社交平台中挖掘出优质社交账号，然后基于优质社交账号产生的数据资源生成推荐数据，进而进行数据的推荐。在本发明实施例中，挖掘优质社交账号产生的数据资源，不仅仅局限于部分站点，只要是优质社交账号产生的数据资源都可以作为被挖掘的对象，这样的话是基于整个互联网。并且，优质社交账号产生的数据资源本身就是一种优质的体现。Embodiments of the present invention provide a method and device for recommending data. First, high-quality social accounts are excavated from online social platforms, and then recommendation data is generated based on data resources generated by high-quality social accounts, and then the data is recommended. In the embodiment of the present invention, mining data resources generated by high-quality social accounts is not limited to some sites, as long as the data resources generated by high-quality social accounts can be used as objects to be mined, in this case, it is based on the entire Internet. Moreover, the data resources generated by high-quality social accounts are themselves a high-quality embodiment.
进一步地，本发明实施例还可以结合搜索引擎进行数据推荐，即，用户在搜索客户端输入搜索词向搜索引擎发起搜索请求，可以将上述推荐数据与搜索词对应的搜索结果项进行组合生成综合搜索结果页提供给用户，丰富了搜索结果页的信息，提高搜索结果的可信度，给用户提供额外的帮助。Furthermore, the embodiments of the present invention can also combine search engines for data recommendation, that is, users input search words on the search client to initiate a search request to the search engine, and the above-mentioned recommended data and search result items corresponding to the search words can be combined to generate a comprehensive The search result page is provided to the user, which enriches the information of the search result page, improves the credibility of the search result, and provides additional help to the user.
上述说明仅是本发明技术方案的概述，为了能够更清楚了解本发明的技术手段，而可依照说明书的内容予以实施，并且为了让本发明的上述和其它目的、特征和优点能够更明显易懂，以下特举本发明的具体实施方式。The above description is only an overview of the technical solution of the present invention. In order to better understand the technical means of the present invention, it can be implemented according to the contents of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and understandable , the specific embodiments of the present invention are enumerated below.
根据下文结合附图对本发明具体实施例的详细描述，本领域技术人员将会更加明了本发明的上述以及其他目的、优点和特征。Those skilled in the art will be more aware of the above and other objects, advantages and features of the present invention according to the following detailed description of specific embodiments of the present invention in conjunction with the accompanying drawings.
附图说明Description of drawings
通过阅读下文优选实施方式的详细描述，各种其他的优点和益处对于本领域普通技术人员将变得清楚明了。附图仅用于示出优选实施方式的目的，而并不认为是对本发明的限制。而且在整个附图中，用相同的参考符号表示相同的部件。在附图中：Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiment. The drawings are only for the purpose of illustrating a preferred embodiment and are not to be considered as limiting the invention. Also throughout the drawings, the same reference numerals are used to designate the same components. In the attached picture:
图1示出了根据本发明一实施例的推荐数据的方法的流程图；FIG. 1 shows a flowchart of a method for recommending data according to an embodiment of the present invention;
图2示出了根据本发明一实施例的在其他提供数据信息的数据资源平台上展现推荐数据的效果示意图；Fig. 2 shows a schematic diagram showing the effect of recommending data on other data resource platforms that provide data information according to an embodiment of the present invention;
图3示出了根据本发明一实施例的在搜索结果页中进行数据推荐的效果示意图；Fig. 3 shows a schematic diagram of the effect of data recommendation in a search result page according to an embodiment of the present invention;
图4示出了根据本发明一个实施例的推荐数据的装置的结构示意图；以及FIG. 4 shows a schematic structural diagram of an apparatus for recommending data according to an embodiment of the present invention; and
图5示出了根据本发明另一个实施例的推荐数据的装置的结构示意图。Fig. 5 shows a schematic structural diagram of an apparatus for recommending data according to another embodiment of the present invention.
具体实施方式detailed description
下面将参照附图更详细地描述本公开的示例性实施例。虽然附图中显示了本公开的示例性实施例，然而应当理解，可以以各种形式实现本公开而不应被这里阐述的实施例所限制。相反，提供这些实施例是为了能够更透彻地理解本公开，并且能够将本公开的范围完整的传达给本领域的技术人员。Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
为解决上述技术问题，本发明实施例提供了一种推荐数据的方法。图1示出了根据本发明一实施例的推荐数据的方法的流程图。如图1所示，该方法至少包括以下步骤S102至步骤S108。In order to solve the above technical problem, an embodiment of the present invention provides a method for recommending data. Fig. 1 shows a flowchart of a method for recommending data according to an embodiment of the present invention. As shown in Fig. 1, the method at least includes the following steps S102 to S108.
步骤S102，收集网络社交平台中的多个社交账号。Step S102, collecting a plurality of social accounts in the network social platform.
网络社交是指人与人之间的关系网络化，在互联网上表现为各种社会化网络社交平台，常见的网络社交平台如空间、博客、微博、微信等。用户可以在各个网络社交平台进行注册获得社交账号，可以对应保存社交账号的相关信息，如头像、名字、昵称、作品、简介信息，等等，本发明不限于此。进而，用户基于社交账号与平台上的其他用户进行社交与互动。Social networking refers to the networking of relationships between people, which manifests as various social network social platforms on the Internet, common social network platforms such as space, blog, Weibo, WeChat, etc. Users can register on various online social platforms to obtain social accounts, and can correspondingly save relevant information of social accounts, such as avatars, names, nicknames, works, profile information, etc., and the present invention is not limited thereto. Furthermore, users socialize and interact with other users on the platform based on their social accounts.
步骤S104，根据一个或多个衡量因子衡量出各个社交账号的质量情况，并从中选取质量满足指定质量条件的一个或多个社交账号作为优质社交账号。Step S104, measure the quality of each social account according to one or more measurement factors, and select one or more social accounts whose quality meets the specified quality conditions as high-quality social accounts.
步骤S106，基于优质社交账号产生的数据资源生成推荐数据。Step S106, generating recommendation data based on data resources generated by high-quality social accounts.
步骤S108，将推荐数据推荐给用户。Step S108, recommending the recommended data to the user.
本发明实施例提供了一种推荐数据的方法，首先从网络社交平台中挖掘出优质社交账号，然后基于优质社交账号产生的数据资源生成推荐数据，进而进行数据的推荐。在本发明实施例中，挖掘优质社交账号产生的数据资源，不仅仅局限于部分站点，只要是优质社交账号产生的数据资源都可以作为被挖掘的对象，这样的话是基于整个互联网。并且，优质社交账号产生的数据资源本身就是一种优质的体现。The embodiment of the present invention provides a method for recommending data. Firstly, a high-quality social account is mined from a network social platform, and then recommendation data is generated based on the data resources generated by the high-quality social account, and then the data is recommended. In the embodiment of the present invention, mining data resources generated by high-quality social accounts is not limited to some sites, as long as the data resources generated by high-quality social accounts can be used as objects to be mined, in this case, it is based on the entire Internet. Moreover, the data resources generated by high-quality social accounts are themselves a high-quality embodiment.
上文步骤S104中提及的衡量因子可以包括关注社交账号的用户关注数(即，社交账号的粉丝数)、社交账号产生的数据资源的数量、社交账号产生的数据资源的用户阅读数、社交账号产生的数据资源的用户转载数、社交账号产生的数据资源的用户评论数、社交账号的活跃度等等，本发明不限于此。例如，社交账号的粉丝数越多说明该社交账号越著名；社交账号发布的文章越多受用户喜欢的程度越高，则说明该社交账号的质量越高。The measurement factors mentioned in step S104 above may include the number of users following social accounts (that is, the number of fans of social accounts), the number of data resources generated by social accounts, the number of users reading data resources generated by social accounts, social The number of user reprints of data resources generated by accounts, the number of user comments of data resources generated by social accounts, the activity of social accounts, etc., the present invention is not limited thereto. For example, the greater the number of fans of a social account, the more famous the social account is; the more articles published by the social account and the higher the degree of liking by users, the higher the quality of the social account.
进一步地，步骤S104中根据一个或多个衡量因子衡量出各个社交账号的质量情况，本发明实施例提供了一种可选的方案，在该方案中，首先基于权重策略确定多个衡量因子各自的权重，随后获取各个社交账号的多个衡量因子各自的数值，将各个社交账号的多个衡量因子各自的数值与权重进行加权求和，得到综合数值。进而根据各个社交账号的综合数值衡量出各个社交账号的质量情况。Further, in step S104, the quality of each social account is measured according to one or more measurement factors, and the embodiment of the present invention provides an optional solution, in which, firstly, each of the multiple measurement factors is determined based on the weight strategy Then obtain the respective values of the multiple measurement factors of each social account, and perform weighted summation of the respective values and weights of the multiple measurement factors of each social account to obtain a comprehensive value. Then, the quality of each social account is measured according to the comprehensive value of each social account.
例如，首先基于权重策略确定上述提及的多个衡量因子(即，关注社交账号的用户关注数、社交账号产生的数据资源的数量、社交账号产生的数据资源的用户阅读数、社交账号产生的数据资源的用户转载数、社交账号产生的数据资源的用户评论数、社交账号的活跃度)各自的权重分别为w1、w2、w3、w4、w5、w6。其次，对于任意社交账号，获取该社交账号的多个衡量因子各自的数值分别为k1、k2、k3、k4、k5、k6，随后将该社交账号的多个衡量因子各自的数值与权重进行加权求和，计算该社交账号的综合数值。这里也可以对该社交账号的多个衡量因子各自的数值进行归一化处理，将该社交账号的多个衡量因子各自的归一化处理后的数值与权重进行加权求和，计算该社交账号的综合数值。需要说明的是，上述列举仅是示意性的，并不对本发明构成限制。For example, first, based on the weighting strategy, determine the above-mentioned multiple measurement factors (that is, the number of users following social accounts, the number of data resources generated by social accounts, the number of users reading data resources generated by social accounts, and the number of data resources generated by social accounts. The number of user reprints of data resources, the number of user comments of data resources generated by social accounts, and the activity of social accounts) have respective weights of w1, w2, w3, w4, w5, and w6. Secondly, for any social account, obtain the respective values of the multiple measurement factors of the social account as k1, k2, k3, k4, k5, and k6, and then weight the respective values and weights of the multiple measurement factors of the social account Sum and calculate the comprehensive value of the social account. Here, it is also possible to normalize the respective values of the multiple measurement factors of the social account, perform weighted summation of the normalized values and weights of the multiple measurement factors of the social account, and calculate the social account composite value. It should be noted that the above enumeration is only illustrative and does not limit the present invention.
进一步地，在得到各个社交账号的综合数值之后，在衡量各个社交账号的质量情况时，社交账号的综合数值越大则说明该社交账号的质量越高。那么，在选取优质社交账号时，可以选取对应的综合数值大于或等于第一预设阈值的社交账号作为优质社交账号。或者，也可以选取对应的一个或多个衡量因子的数值大于或等于第二预设阈值的社交账号作为优质社交账号。或者，也可以选取对应的综合数值大于或等于第一预设阈值，且对应的一个或多个衡量因子的数值大于或等于第二预设阈值的社交账号作为优质社交账号。Further, after the comprehensive value of each social account is obtained, when measuring the quality of each social account, the larger the comprehensive value of the social account, the higher the quality of the social account. Then, when selecting a high-quality social account, a social account whose corresponding comprehensive value is greater than or equal to the first preset threshold may be selected as a high-quality social account. Alternatively, a social account whose corresponding value of one or more measurement factors is greater than or equal to a second preset threshold may also be selected as a high-quality social account. Alternatively, a social account whose corresponding comprehensive value is greater than or equal to the first preset threshold and whose value of one or more corresponding measurement factors is greater than or equal to the second preset threshold may also be selected as a high-quality social account.
在步骤S104中确定出优质社交账号后，步骤S106基于优质社交账号产生的数据资源生成推荐数据，这里可以基于优质社交账号距离当前时间的指定时长内产生的数据资源生成推荐数据，也可以基于优质社交账号的一个或多个时刻产生的数据资源生成推荐数据，等等。After the high-quality social account is determined in step S104, step S106 generates recommendation data based on the data resources generated by the high-quality social account. Data resources generated at one or more moments of social accounts generate recommendation data, and so on.
在一个可选的方案中，可以统计指定时间段内优质社交账号产生的数据资源的用户关注度，将用户关注度大于或等于指定关注度阈值的数据资源作为推荐数据。这里可以是基于优质社交账号发布的数据资源生成推荐数据，也可以是基于优质社交账号转载的数据资源生成推荐数据，也可以是基于优质社交账号发布和转载的数据资源生成推荐数据。In an optional solution, the user attention of data resources generated by high-quality social accounts within a specified time period can be counted, and data resources with user attention greater than or equal to a specified attention threshold can be used as recommended data. Here, recommendation data can be generated based on data resources released by high-quality social accounts, recommended data can also be generated based on data resources reproduced by high-quality social accounts, or recommendation data can be generated based on data resources published and reprinted by high-quality social accounts.
上文步骤S108中将推荐数据推荐给用户时，可以在网络社交平台(如空间、博客、微博、微信等)进行数据推荐，也可以在其他提供数据信息的数据资源平台(如“xx新闻”、“今日头条”等)进行数据推荐。When recommending the recommended data to the user in step S108 above, the data recommendation can be made on social network platforms (such as space, blog, Weibo, WeChat, etc.), or on other data resource platforms that provide data information (such as "xx news ", "Today's Headlines", etc.) for data recommendation.
为了提高推荐数据的可信度，可以将推荐数据与优质社交账号进行组合，并推荐。进一步地，在优质社交账号包括多个时，为了简洁、清楚地展现推荐数据，可以获取多个优质社交账号的账号信息，并根据多个优质社交账号的账号信息生成相应的图片，将生成的各个图片与推荐数据进行组合。也就是说，一张图片中包含一个优质社交账号的账号信息，对于多个优质社交账号可以生成多张图片，将生成的多张图片与推荐数据进行组合。In order to improve the credibility of the recommended data, the recommended data can be combined with high-quality social accounts and recommended. Further, when there are multiple high-quality social accounts, in order to present the recommendation data concisely and clearly, account information of multiple high-quality social accounts can be obtained, and corresponding pictures can be generated according to the account information of multiple high-quality social accounts, and the generated Each picture is combined with recommendation data. That is to say, one picture contains account information of one high-quality social account, multiple pictures can be generated for multiple high-quality social accounts, and the generated multiple pictures are combined with recommendation data.
在本发明的可选实施例中，可以确定各个图片的尺寸大小相同，将生成的各个图片与推荐数据进行组合时，可以确定与推荐数据进行组合的推荐区域，进而根据各个图片的尺寸大小，确定在推荐区域所容纳的图片的数量，并将确定的数量的图片添加至推荐区域。In an optional embodiment of the present invention, it can be determined that the size of each picture is the same, and when combining each generated picture with the recommended data, the recommended area to be combined with the recommended data can be determined, and then according to the size of each picture, The number of pictures accommodated in the recommendation area is determined, and the determined number of pictures are added to the recommendation area.
图2示出了根据本发明一实施例的在其他提供数据信息的数据资源平台上展现推荐数据的效果示意图，该数据资源平台如“xx新闻”、“今日头条”等。在图2中，除了展现推荐数据“如何看待xx学校污染事件？—知乎”、“一批新规明日起施行网络支付将实名制管理—新华网”之外，还在“推荐人”处展现了对应的优质社交账号，这些优质社交账号具备一定的可信度，能够激发用户点击的行为，提高推荐数据的有效性。需要说明的是，图2中所示的推荐区域展示2个或3个“推荐人”仅是示意的，本发明实施例可以根据实际需求进行设置。Fig. 2 shows a schematic diagram showing the effect of recommending data on other data resource platforms that provide data information, such as "xx news" and "Jijin Toutiao" according to an embodiment of the present invention. In Figure 2, in addition to displaying the recommendation data "How to view the pollution incident of xx school? - Zhihu", "A batch of new regulations will implement real-name system management for online payment from tomorrow - Xinhuanet", it is also displayed in the "Recommender" Corresponding high-quality social accounts, these high-quality social accounts have a certain degree of credibility, can stimulate users to click, and improve the effectiveness of recommended data. It should be noted that the display of two or three "recommenders" in the recommendation area shown in FIG. 2 is only for illustration, which can be set according to actual needs in this embodiment of the present invention.
在本发明的可选实施例中，各个图片可以以超链接的形式展现，这样，当接收到用户触发各个图片中的任意图片的指令时，启动该任意图片对应的优质社交账号所在的网络社交平台的客户端，以由用户使用客户端的功能。例如，在图2中，用户点击包含“央视新闻”的图片，则调起该图片对应的优质社交账号“中央电视台新闻中心官方微博”所在的网络社交平台的客户端，即“微博”，以由用户使用该客户端“微博”的功能。In an optional embodiment of the present invention, each picture can be displayed in the form of a hyperlink, so that when an instruction is received from the user to trigger any picture in each picture, the network social network where the high-quality social account corresponding to the arbitrary picture is located is activated. The client side of the platform, so that the functions of the client side can be used by users. For example, in Figure 2, when the user clicks on a picture containing "CCTV News", the client of the network social platform where the high-quality social account "CCTV News Center Official Weibo" corresponding to the picture is called, that is, "Weibo" , so that the user can use the "Weibo" function of the client.
上文步骤S108中将推荐数据推荐给用户时，本发明实施例还可以结合搜索引擎进行数据推荐，即，监测搜索引擎的搜索事件，当监测到搜索事件时，将推荐数据推荐给搜索事件对应的搜索客户端的用户。When the recommended data is recommended to the user in step S108 above, the embodiment of the present invention can also combine the search engine for data recommendation, that is, monitor the search event of the search engine, and recommend the recommended data to the corresponding search event when a search event is detected. users of the search client.
在本发明的可选实施例中，用户在搜索客户端输入搜索词向搜索引擎发起搜索请求，搜索引擎接收到搜索请求生成搜索事件。随后，从搜索请求或搜索事件中提取搜索词，将搜索词与推荐数据进行匹配，若匹配上，则将推荐数据与搜索词对应的搜索结果项组合生成综合搜索结果页，并提供给用户。从而，丰富了搜索结果页的信息，提高搜索结果的可信度，给用户提供额外的帮助。In an optional embodiment of the present invention, the user inputs a search word on the search client to initiate a search request to the search engine, and the search engine generates a search event upon receiving the search request. Subsequently, the search term is extracted from the search request or search event, and the search term is matched with the recommended data. If matched, the recommended data is combined with the search result item corresponding to the search term to generate a comprehensive search result page, and provided to the user. Thus, the information on the search result page is enriched, the credibility of the search result is improved, and additional help is provided to the user.
在将推荐数据与搜索词对应的搜索结果项组合生成综合搜索结果页时，本发明实施例提供了一种可选的方案，在该方案中，可以获取推荐数据对应的优质社交账号的账号信息，进而基于推荐数据与账号信息，生成推荐结果项。之后，将推荐结果项与搜索词对应的搜索结果项组合生成综合搜索结果页。When combining the recommended data and the search result items corresponding to the search words to generate a comprehensive search result page, the embodiment of the present invention provides an optional solution, in which the account information of the high-quality social account corresponding to the recommended data can be obtained , and then generate recommendation result items based on the recommendation data and account information. Afterwards, the recommended result item is combined with the search result item corresponding to the search word to generate a comprehensive search result page.
图3示出了根据本发明一实施例的在搜索结果页中进行数据推荐的效果示意图。在图3中，推荐数据“如何看待xx学校污染事件？—知乎”与搜索词“污染事件”匹配，将推荐数据与搜索词对应的搜索结果项组合生成综合搜索结果页，并提供给用户。并且，图3中的“推荐人”处还展现了对应的优质社交账号，这些优质社交账号具备一定的可信度，能够激发用户点击的行为，提高推荐数据的有效性。此外，图3中的推荐数据中还包括了转载该推荐数据的社交账号的数量，推荐数据对应的数据资源被发布的时间，推荐数据对应的优质社交账号所在的网络社交平台的站点。Fig. 3 shows a schematic diagram of the effect of data recommendation on a search result page according to an embodiment of the present invention. In Figure 3, the recommended data "How to view the pollution incident in xx school? - Zhihu" is matched with the search term "pollution incident", and the recommended data is combined with the search result items corresponding to the search term to generate a comprehensive search result page and provided to the user . In addition, the "Recommender" in Figure 3 also shows the corresponding high-quality social accounts. These high-quality social accounts have a certain degree of credibility, can stimulate users to click, and improve the effectiveness of recommended data. In addition, the recommendation data in FIG. 3 also includes the number of social accounts reposting the recommendation data, the time when the data resource corresponding to the recommendation data was published, and the site of the network social platform where the high-quality social account corresponding to the recommendation data is located.
在本发明的可选实施例中，还可以基于账号信息生成推荐数据的链接地址，当用户触发链接地址时，启动链接地址对应的优质社交账号所在的网络社交平台的客户端，以获取推荐数据。例如，在图3中，账号信息以超链接的形式展现，则用户点击“央视新闻”(即，触发链接地址)，则调起对应的优质社交账号“中央电视台新闻中心官方微博”所在的网络社交平台的客户端，即“微博”，以获取推荐数据的详细信息。In an optional embodiment of the present invention, the link address of the recommended data can also be generated based on the account information. When the user triggers the link address, the client of the network social platform where the high-quality social account corresponding to the link address is located is started to obtain the recommended data. . For example, in Figure 3, the account information is displayed in the form of a hyperlink, and the user clicks "CCTV News" (that is, triggers the link address), and the corresponding high-quality social account "CCTV News Center Official Weibo" is located. The client side of the network social platform, namely "Weibo", to obtain the detailed information of the recommendation data.
需要说明的是，在实际应用中，上述所有可选实施方式可以采用结合的方式任意组合，形成本发明的可选实施例，在此不再一一赘述。It should be noted that, in practical applications, all the above optional implementation manners may be combined arbitrarily in combination to form optional embodiments of the present invention, which will not be repeated here.
基于上文各个实施例提供的推荐数据的方法，基于同一发明构思，本发明实施例还提供了一种推荐数据的装置。Based on the methods for recommending data provided in the above embodiments, and based on the same inventive concept, an embodiment of the present invention also provides an apparatus for recommending data.
图4示出了根据本发明一个实施例的推荐数据的装置的结构示意图。如图4所示，该装置至少可以包括收集模块410、选取模块420、生成模块430以及推荐模块440。Fig. 4 shows a schematic structural diagram of an apparatus for recommending data according to an embodiment of the present invention. As shown in FIG. 4 , the device may at least include a collection module 410 , a selection module 420 , a generation module 430 and a recommendation module 440 .
现介绍本发明实施例的推荐数据的装置的各组成或器件的功能以及各部分间的连接关系：Now introduce the components of the device for recommending data in the embodiment of the present invention or the function of the device and the connection relationship between the various parts:
收集模块410，适于收集网络社交平台中的多个社交账号；The collection module 410 is adapted to collect multiple social account numbers in the network social platform;
选取模块420，与收集模块410相耦合，适于根据一个或多个衡量因子衡量出各个社交账号的质量情况，并从中选取质量满足指定质量条件的一个或多个社交账号作为优质社交账号；The selection module 420, coupled with the collection module 410, is adapted to measure the quality of each social account according to one or more measurement factors, and select one or more social accounts whose quality meets the specified quality conditions as high-quality social accounts;
生成模块430，与选取模块420相耦合，适于基于所述优质社交账号产生的数据资源生成推荐数据；The generation module 430, coupled with the selection module 420, is adapted to generate recommendation data based on the data resources generated by the high-quality social account;
推荐模块440，与生成模块430相耦合，适于将所述推荐数据推荐给用户。The recommendation module 440, coupled with the generation module 430, is adapted to recommend the recommendation data to the user.
在本发明一实施例中，选取模块420还适于：In an embodiment of the present invention, the selection module 420 is also suitable for:
基于权重策略确定所述多个衡量因子各自的权重；determining respective weights of the plurality of measurement factors based on a weight strategy;
获取所述各个社交账号的所述多个衡量因子各自的数值；Acquiring the respective values of the plurality of measurement factors of the respective social accounts;
将所述各个社交账号的所述多个衡量因子各自的数值与权重进行加权求和，得到综合数值；performing weighted summation of respective numerical values and weights of the plurality of measurement factors of the respective social accounts to obtain a comprehensive numerical value;
根据所述各个社交账号的综合数值衡量出所述各个社交账号的质量情况。The quality of each social account is measured according to the comprehensive value of each social account.
在本发明一实施例中，所述一个或多个衡量因子包括下列至少之一：In an embodiment of the present invention, the one or more weighing factors include at least one of the following:
关注社交账号的用户关注数；The number of followers of users who follow social accounts;
社交账号产生的数据资源的数量；The amount of data resources generated by social accounts;
社交账号产生的数据资源的用户阅读数；The number of user readings of data resources generated by social accounts;
社交账号产生的数据资源的用户转载数；The number of user reprints of data resources generated by social accounts;
社交账号产生的数据资源的用户评论数。The number of user comments on data resources generated by social accounts.
在本发明一实施例中，生成模块430还适于：In an embodiment of the present invention, the generation module 430 is also suitable for:
统计指定时间段内所述优质社交账号产生的数据资源的用户关注度；Count the user attention of the data resources generated by the high-quality social accounts within a specified period of time;
将用户关注度大于或等于指定关注度阈值的数据资源作为推荐数据。The data resources whose user attention degree is greater than or equal to the specified attention degree threshold are used as recommended data.
在本发明一实施例中，所述优质社交账号产生的数据资源包括下列至少之一：In an embodiment of the present invention, the data resources generated by the high-quality social account include at least one of the following:
所述优质社交账号发布的数据资源；The data resources released by the high-quality social accounts;
所述优质社交账号转载的数据资源。The data resources reproduced by the high-quality social accounts.
在本发明一实施例中，推荐模块440还适于：In an embodiment of the present invention, the recommendation module 440 is also suitable for:
将所述推荐数据与所述优质社交账号进行组合，并推荐。Combining the recommendation data with the high-quality social account, and recommending.
在本发明一实施例中，推荐模块440还适于：In an embodiment of the present invention, the recommendation module 440 is also suitable for:
若所述优质社交账号包括多个，获取多个所述优质社交账号的账号信息；If the high-quality social account includes multiple, obtain account information of multiple high-quality social accounts;
根据多个所述优质社交账号的账号信息生成相应的图片；generating corresponding pictures according to account information of multiple high-quality social accounts;
将生成的各个图片与所述推荐数据进行组合。Combining the generated pictures with the recommendation data.
在本发明一实施例中，所述账号信息包括下列至少之一：In an embodiment of the present invention, the account information includes at least one of the following:
头像、名字、昵称、作品、简介信息。Avatar, name, nickname, works, profile information.
在本发明一实施例中，推荐模块440还适于：In an embodiment of the present invention, the recommendation module 440 is also suitable for:
确定与所述推荐数据进行组合的推荐区域；determining a recommended region to combine with said recommendation data;
根据所述各个图片的尺寸大小，确定在所述推荐区域所容纳的图片的数量；determining the number of pictures accommodated in the recommended area according to the size of each picture;
将确定的所述数量的图片添加至所述推荐区域。adding the determined number of pictures to the recommendation area.
在本发明一实施例中，如图5所示，上文图4展示的装置还可以包括：In an embodiment of the present invention, as shown in FIG. 5, the device shown in FIG. 4 above may further include:
指令接收模块450，与推荐模块440相耦合，适于若所述各个图片以超链接的形式展现，接收用户触发所述各个图片中的任意图片的指令；The instruction receiving module 450, coupled with the recommendation module 440, is adapted to receive an instruction from the user to trigger any picture in the various pictures if the pictures are displayed in the form of hyperlinks;
启动模块460，与指令接收模块450相耦合，适于启动所述任意图片对应的优质社交账号所在的网络社交平台的客户端，以由所述用户使用所述客户端的功能。The starting module 460 is coupled with the instruction receiving module 450, and is adapted to start the client of the social network platform where the high-quality social account corresponding to the arbitrary picture is located, so that the user can use the functions of the client.
在本发明一实施例中，推荐模块440还适于：In an embodiment of the present invention, the recommendation module 440 is also suitable for:
监测搜索引擎的搜索事件；Monitor search engine search events;
当监测到所述搜索事件时，将所述推荐数据推荐给所述搜索事件对应的搜索客户端的用户。When the search event is detected, the recommendation data is recommended to the user of the search client corresponding to the search event.
在本发明一实施例中，推荐模块440还适于：In an embodiment of the present invention, the recommendation module 440 is also suitable for:
从所述搜索事件中提取搜索词；extracting search terms from said search events;
将所述搜索词与所述推荐数据进行匹配；matching said search term to said recommendation data;
若匹配上，则将所述推荐数据与所述搜索词对应的搜索结果项组合生成综合搜索结果页，并提供给所述用户。If there is a match, the recommendation data is combined with the search result item corresponding to the search word to generate a comprehensive search result page, and provided to the user.
在本发明一实施例中，推荐模块440还适于：In an embodiment of the present invention, the recommendation module 440 is also suitable for:
获取所述推荐数据对应的优质社交账号的账号信息；Acquiring the account information of the high-quality social account corresponding to the recommendation data;
基于所述推荐数据与所述账号信息，生成推荐结果项；generating recommendation result items based on the recommendation data and the account information;
将所述推荐结果项与所述搜索词对应的搜索结果项组合生成综合搜索结果页。Combining the recommended result items with the search result items corresponding to the search words to generate a comprehensive search result page.
在本发明一实施例中，如图5所示，上文图4展示的装置还可以包括调起模块470。In an embodiment of the present invention, as shown in FIG. 5 , the device shown in FIG. 4 above may further include an invocation module 470 .
推荐模块440，还适于基于所述账号信息生成所述推荐数据的链接地址The recommendation module 440 is further adapted to generate a link address of the recommended data based on the account information
调起模块470，与推荐模块440相耦合，适于当用户触发所述链接地址时，启动所述链接地址对应的优质社交账号所在的网络社交平台的客户端，以获取所述推荐数据。The invoking module 470 is coupled with the recommendation module 440 and is adapted to start the client of the social network platform where the high-quality social account corresponding to the link address is located when the user triggers the link address, so as to obtain the recommendation data.
在本发明一实施例中，所述推荐数据中还包括下列至少之一的数据：In an embodiment of the present invention, the recommendation data further includes at least one of the following data:
转载所述推荐数据的社交账号的数量；The number of social accounts reposting the recommended data;
所述推荐数据对应的数据资源被发布的时间；The time when the data resource corresponding to the recommended data is released;
所述推荐数据对应的优质社交账号所在的网络社交平台的站点。The site of the network social platform where the high-quality social account corresponding to the recommendation data is located.
根据上述任意一个优选实施例或多个优选实施例的组合，本发明实施例能够达到如下有益效果：According to any one of the above preferred embodiments or a combination of multiple preferred embodiments, the embodiments of the present invention can achieve the following beneficial effects:
本发明实施例提供了一种推荐数据的方法及装置，首先从网络社交平台中挖掘出优质社交账号，然后基于优质社交账号产生的数据资源生成推荐数据，进而进行数据的推荐。在本发明实施例中，挖掘优质社交账号产生的数据资源，不仅仅局限于部分站点，只要是优质社交账号产生的数据资源都可以作为被挖掘的对象，这样的话是基于整个互联网。并且，优质社交账号产生的数据资源本身就是一种优质的体现。Embodiments of the present invention provide a method and device for recommending data. First, high-quality social accounts are excavated from online social platforms, and then recommendation data is generated based on data resources generated by high-quality social accounts, and then the data is recommended. In the embodiment of the present invention, mining data resources generated by high-quality social accounts is not limited to some sites, as long as the data resources generated by high-quality social accounts can be used as objects to be mined, in this case, it is based on the entire Internet. Moreover, the data resources generated by high-quality social accounts are themselves a high-quality embodiment.
进一步地，本发明实施例还可以结合搜索引擎进行数据推荐，即，用户在搜索客户端输入搜索词向搜索引擎发起搜索请求，可以将上述推荐数据与搜索词对应的搜索结果项进行组合生成综合搜索结果页提供给用户，丰富了搜索结果页的信息，提高搜索结果的可信度，给用户提供额外的帮助。Furthermore, the embodiments of the present invention can also combine search engines for data recommendation, that is, users input search words on the search client to initiate a search request to the search engine, and the above-mentioned recommended data and search result items corresponding to the search words can be combined to generate a comprehensive The search result page is provided to the user, which enriches the information of the search result page, improves the credibility of the search result, and provides additional help to the user.
在此处所提供的说明书中，说明了大量具体细节。然而，能够理解，本发明的实施例可以在没有这些具体细节的情况下实践。在一些实例中，并未详细示出公知的方法、结构和技术，以便不模糊对本说明书的理解。In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure the understanding of this description.
类似地，应当理解，为了精简本公开并帮助理解各个发明方面中的一个或多个，在上面对本发明的示例性实施例的描述中，本发明的各个特征有时被一起分组到单个实施例、图、或者对其的描述中。然而，并不应将该公开的方法解释成反映如下意图：即所要求保护的本发明要求比在每个权利要求中所明确记载的特征更多的特征。更确切地说，如下面的权利要求书所反映的那样，发明方面在于少于前面公开的单个实施例的所有特征。因此，遵循具体实施方式的权利要求书由此明确地并入该具体实施方式，其中每个权利要求本身都作为本发明的单独实施例。Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, in order to streamline this disclosure and to facilitate an understanding of one or more of the various inventive aspects, various features of the invention are sometimes grouped together in a single embodiment, figure, or its description. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.
本领域那些技术人员可以理解，可以对实施例中的设备中的模块进行自适应性地改变并且把它们设置在与该实施例不同的一个或多个设备中。可以把实施例中的模块或单元或组件组合成一个模块或单元或组件，以及此外可以把它们分成多个子模块或子单元或子组件。除了这样的特征和/或过程或者单元中的至少一些是相互排斥之外，可以采用任何组合对本说明书(包括伴随的权利要求、摘要和附图)中公开的所有特征以及如此公开的任何方法或者设备的所有过程或单元进行组合。除非另外明确陈述，本说明书(包括伴随的权利要求、摘要和附图)中公开的每个特征可以由提供相同、等同或相似目的的替代特征来代替。Those skilled in the art can understand that the modules in the device in the embodiment can be adaptively changed and arranged in one or more devices different from the embodiment. Modules or units or components in the embodiments may be combined into one module or unit or component, and furthermore may be divided into a plurality of sub-modules or sub-units or sub-assemblies. All features disclosed in this specification (including accompanying claims, abstract and drawings) and any method or method so disclosed may be used in any combination, except that at least some of such features and/or processes or units are mutually exclusive. All processes or units of equipment are combined. Each feature disclosed in this specification (including accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
此外，本领域的技术人员能够理解，尽管在此所述的一些实施例包括其它实施例中所包括的某些特征而不是其它特征，但是不同实施例的特征的组合意味着处于本发明的范围之内并且形成不同的实施例。例如，在权利要求书中，所要求保护的实施例的任意之一都可以以任意的组合方式来使用。Furthermore, those skilled in the art will understand that although some embodiments described herein include some features included in other embodiments but not others, combinations of features from different embodiments are meant to be within the scope of the invention. and form different embodiments. For example, in the claims, any one of the claimed embodiments can be used in any combination.
本发明的各个部件实施例可以以硬件实现，或者以在一个或者多个处理器上运行的软件模块实现，或者以它们的组合实现。本领域的技术人员应当理解，可以在实践中使用微处理器或者数字信号处理器(DSP)来实现根据本发明实施例的推荐数据的装置中的一些或者全部部件的一些或者全部功能。本发明还可以实现为用于执行这里所描述的方法的一部分或者全部的设备或者装置程序(例如，计算机程序和计算机程序产品)。这样的实现本发明的程序可以存储在计算机可读介质上，或者可以具有一个或者多个信号的形式。这样的信号可以从因特网网站上下载得到，或者在载体信号上提供，或者以任何其他形式提供。The various component embodiments of the present invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art should understand that a microprocessor or a digital signal processor (DSP) may be used in practice to implement some or all functions of some or all components in the device for recommending data according to the embodiment of the present invention. The present invention can also be implemented as an apparatus or an apparatus program (for example, a computer program and a computer program product) for performing a part or all of the methods described herein. Such a program for realizing the present invention may be stored on a computer-readable medium, or may be in the form of one or more signals. Such a signal may be downloaded from an Internet site, or provided on a carrier signal, or provided in any other form.
应该注意的是上述实施例对本发明进行说明而不是对本发明进行限制，并且本领域技术人员在不脱离所附权利要求的范围的情况下可设计出替换实施例。在权利要求中，不应将位于括号之间的任何参考符号构造成对权利要求的限制。单词“包含”不排除存在未列在权利要求中的元件或步骤。位于元件之前的单词“一”或“一个”不排除存在多个这样的元件。本发明可以借助于包括有若干不同元件的硬件以及借助于适当编程的计算机来实现。在列举了若干装置的单元权利要求中，这些装置中的若干个可以是通过同一个硬件项来具体体现。单词第一、第二、以及第三等的使用不表示任何顺序。可将这些单词解释为名称。It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention can be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In a unit claim enumerating several means, several of these means can be embodied by one and the same item of hardware. The use of the words first, second, and third, etc. does not indicate any order. These words can be interpreted as names.
至此，本领域技术人员应认识到，虽然本文已详尽示出和描述了本发明的多个示例性实施例，但是，在不脱离本发明精神和范围的情况下，仍可根据本发明公开的内容直接确定或推导出符合本发明原理的许多其他变型或修改。因此，本发明的范围应被理解和认定为覆盖了所有这些其他变型或修改。So far, those skilled in the art should appreciate that, although a number of exemplary embodiments of the present invention have been shown and described in detail herein, without departing from the spirit and scope of the present invention, the disclosed embodiments of the present invention can still be used. Many other variations or modifications consistent with the principles of the invention are directly identified or derived from the content. Accordingly, the scope of the present invention should be understood and deemed to cover all such other variations or modifications.
本发明实施例还提供了A1、一种推荐数据的方法，包括：The embodiment of the present invention also provides A1, a method for recommending data, including:
收集网络社交平台中的多个社交账号；Collect multiple social accounts on social networking platforms;
根据一个或多个衡量因子衡量出各个社交账号的质量情况，并从中选取质量满足指定质量条件的一个或多个社交账号作为优质社交账号；Measure the quality of each social account according to one or more measurement factors, and select one or more social accounts whose quality meets the specified quality conditions as high-quality social accounts;
基于所述优质社交账号产生的数据资源生成推荐数据；generating recommendation data based on the data resources generated by the high-quality social account;
将所述推荐数据推荐给用户。Recommending the recommendation data to the user.
A2、根据A1所述的方法，其中，根据多个衡量因子衡量出各个社交账号的质量情况，包括：A2. According to the method described in A1, the quality of each social account is measured according to multiple measurement factors, including:
基于权重策略确定所述多个衡量因子各自的权重；determining respective weights of the plurality of measurement factors based on a weight strategy;
获取所述各个社交账号的所述多个衡量因子各自的数值；Acquiring the respective values of the plurality of measurement factors of the respective social accounts;
将所述各个社交账号的所述多个衡量因子各自的数值与权重进行加权求和，得到综合数值；performing weighted summation of respective numerical values and weights of the plurality of measurement factors of the respective social accounts to obtain a comprehensive numerical value;
根据所述各个社交账号的综合数值衡量出所述各个社交账号的质量情况。The quality of each social account is measured according to the comprehensive value of each social account.
A3、根据A1或A2所述的方法，其中，所述一个或多个衡量因子包括下列至少之一：A3. The method according to A1 or A2, wherein the one or more measurement factors include at least one of the following:
关注社交账号的用户关注数；The number of followers of users who follow social accounts;
社交账号产生的数据资源的数量；The amount of data resources generated by social accounts;
社交账号产生的数据资源的用户阅读数；The number of user readings of data resources generated by social accounts;
社交账号产生的数据资源的用户转载数；The number of user reprints of data resources generated by social accounts;
社交账号产生的数据资源的用户评论数。The number of user comments on data resources generated by social accounts.
A4、根据A1-A3中任一项所述的方法，其中，基于所述优质社交账号产生的数据资源生成推荐数据，包括：A4. The method according to any one of A1-A3, wherein generating recommended data based on the data resources generated by the high-quality social accounts includes:
统计指定时间段内所述优质社交账号产生的数据资源的用户关注度；Count the user attention of the data resources generated by the high-quality social accounts within a specified period of time;
将用户关注度大于或等于指定关注度阈值的数据资源作为推荐数据。The data resources whose user attention degree is greater than or equal to the specified attention degree threshold are used as recommended data.
A5、根据A1-A4中任一项所述的方法，其中，所述优质社交账号产生的数据资源包括下列至少之一：A5. The method according to any one of A1-A4, wherein the data resources generated by the high-quality social account include at least one of the following:
所述优质社交账号发布的数据资源；The data resources released by the high-quality social accounts;
所述优质社交账号转载的数据资源。The data resources reproduced by the high-quality social accounts.
A6、根据A1-A5中任一项所述的方法，其中，将所述推荐数据推荐给用户，包括：A6. The method according to any one of A1-A5, wherein recommending the recommendation data to the user includes:
将所述推荐数据与所述优质社交账号进行组合，并推荐。Combining the recommendation data with the high-quality social account, and recommending.
A7、根据A1-A6中任一项所述的方法，其中，若所述优质社交账号包括多个，将所述推荐数据与所述优质社交账号进行组合，包括：A7. The method according to any one of A1-A6, wherein, if the high-quality social account includes multiple, combining the recommendation data with the high-quality social account includes:
获取多个所述优质社交账号的账号信息；Acquiring account information of multiple high-quality social accounts;
根据多个所述优质社交账号的账号信息生成相应的图片；generating corresponding pictures according to account information of multiple high-quality social accounts;
将生成的各个图片与所述推荐数据进行组合。Combining the generated pictures with the recommendation data.
A8、根据A1-A7中任一项所述的方法，其中，所述账号信息包括下列至少之一：A8. The method according to any one of A1-A7, wherein the account information includes at least one of the following:
头像、名字、昵称、作品、简介信息。Avatar, name, nickname, works, profile information.
A9、根据A1-A8中任一项所述的方法，其中，将生成的各个图片与所述推荐数据进行组合，包括：A9. The method according to any one of A1-A8, wherein combining the generated pictures with the recommended data includes:
确定与所述推荐数据进行组合的推荐区域；determining a recommended region to combine with said recommendation data;
根据所述各个图片的尺寸大小，确定在所述推荐区域所容纳的图片的数量；determining the number of pictures accommodated in the recommended area according to the size of each picture;
将确定的所述数量的图片添加至所述推荐区域。adding the determined number of pictures to the recommendation area.
A10、根据A1-A9中任一项所述的方法，其中，若所述各个图片以超链接的形式展现，所述方法还包括：A10. The method according to any one of A1-A9, wherein, if the pictures are presented in the form of hyperlinks, the method further includes:
接收用户触发所述各个图片中的任意图片的指令；receiving an instruction from the user to trigger any picture in the pictures;
启动所述任意图片对应的优质社交账号所在的网络社交平台的客户端，以由所述用户使用所述客户端的功能。Start the client of the network social platform where the high-quality social account corresponding to the arbitrary picture is located, so that the user can use the functions of the client.
A11、根据A1-A10中任一项所述的方法，其中，将所述推荐数据推荐给用户，包括：A11. The method according to any one of A1-A10, wherein recommending the recommendation data to the user includes:
监测搜索引擎的搜索事件；Monitor search engine search events;
当监测到所述搜索事件时，将所述推荐数据推荐给所述搜索事件对应的搜索客户端的用户。When the search event is detected, the recommendation data is recommended to the user of the search client corresponding to the search event.
A12、根据A1-A11中任一项所述的方法，其中，当监测到所述搜索事件时，将所述推荐数据推荐给所述搜索事件对应的搜索客户端的用户，包括：A12. The method according to any one of A1-A11, wherein when the search event is monitored, recommending the recommendation data to the user of the search client corresponding to the search event includes:
从所述搜索事件中提取搜索词；extracting search terms from said search events;
将所述搜索词与所述推荐数据进行匹配；matching said search term to said recommendation data;
若匹配上，则将所述推荐数据与所述搜索词对应的搜索结果项组合生成综合搜索结果页，并提供给所述用户。If there is a match, the recommendation data is combined with the search result item corresponding to the search word to generate a comprehensive search result page, and provided to the user.
A13、根据A1-A12中任一项所述的方法，其中，将所述推荐数据与所述搜索词对应的搜索结果项组合生成综合搜索结果页，包括：A13. The method according to any one of A1-A12, wherein the combination of the recommended data and the search result item corresponding to the search term generates a comprehensive search result page, including:
获取所述推荐数据对应的优质社交账号的账号信息；Acquiring the account information of the high-quality social account corresponding to the recommendation data;
基于所述推荐数据与所述账号信息，生成推荐结果项；generating recommendation result items based on the recommendation data and the account information;
将所述推荐结果项与所述搜索词对应的搜索结果项组合生成综合搜索结果页。Combining the recommended result items with the search result items corresponding to the search words to generate a comprehensive search result page.
A14、根据A1-A13中任一项所述的方法，其中，还包括：A14. The method according to any one of A1-A13, further comprising:
基于所述账号信息生成所述推荐数据的链接地址；generating a link address of the recommended data based on the account information;
当用户触发所述链接地址时，启动所述链接地址对应的优质社交账号所在的网络社交平台的客户端，以获取所述推荐数据。When the user triggers the link address, start the client of the network social platform where the high-quality social account corresponding to the link address is located, so as to obtain the recommendation data.
A15、根据A1-A14中任一项所述的方法，其中，所述推荐数据中还包括下列至少之一的数据：A15. The method according to any one of A1-A14, wherein the recommendation data further includes at least one of the following data:
转载所述推荐数据的社交账号的数量；The number of social accounts reposting the recommended data;
所述推荐数据对应的数据资源被发布的时间；The time when the data resource corresponding to the recommended data is released;
所述推荐数据对应的优质社交账号所在的网络社交平台的站点。The site of the network social platform where the high-quality social account corresponding to the recommendation data is located.
本发明实施例还提供了B16、一种推荐数据的装置，包括：The embodiment of the present invention also provides B16, a device for recommending data, including:
收集模块，适于收集网络社交平台中的多个社交账号；The collection module is suitable for collecting multiple social accounts in the network social platform;
选取模块，适于根据一个或多个衡量因子衡量出各个社交账号的质量情况，并从中选取质量满足指定质量条件的一个或多个社交账号作为优质社交账号；The selection module is adapted to measure the quality of each social account according to one or more measurement factors, and select one or more social accounts whose quality meets specified quality conditions as high-quality social accounts;
生成模块，适于基于所述优质社交账号产生的数据资源生成推荐数据；A generation module, adapted to generate recommendation data based on the data resources generated by the high-quality social account;
推荐模块，适于将所述推荐数据推荐给用户。A recommendation module is adapted to recommend the recommendation data to users.
B17、根据B16所述的装置，其中，所述选取模块还适于：B17. The device according to B16, wherein the selection module is further adapted to:
基于权重策略确定所述多个衡量因子各自的权重；determining respective weights of the plurality of measurement factors based on a weight strategy;
获取所述各个社交账号的所述多个衡量因子各自的数值；Acquiring the respective values of the plurality of measurement factors of the respective social accounts;
将所述各个社交账号的所述多个衡量因子各自的数值与权重进行加权求和，得到综合数值；performing weighted summation of respective numerical values and weights of the plurality of measurement factors of the respective social accounts to obtain a comprehensive numerical value;
根据所述各个社交账号的综合数值衡量出所述各个社交账号的质量情况。The quality of each social account is measured according to the comprehensive value of each social account.
B18、根据B16或B17所述的装置，其中，所述一个或多个衡量因子包括下列至少之一：B18. The device according to B16 or B17, wherein the one or more scaling factors include at least one of the following:
关注社交账号的用户关注数；The number of followers of users who follow social accounts;
社交账号产生的数据资源的数量；The amount of data resources generated by social accounts;
社交账号产生的数据资源的用户阅读数；The number of user readings of data resources generated by social accounts;
社交账号产生的数据资源的用户转载数；The number of user reprints of data resources generated by social accounts;
社交账号产生的数据资源的用户评论数。The number of user comments on data resources generated by social accounts.
B19、根据B16-B18中任一项所述的装置，其中，所述生成模块还适于：B19. The device according to any one of B16-B18, wherein the generating module is further adapted to:
统计指定时间段内所述优质社交账号产生的数据资源的用户关注度；Count the user attention of the data resources generated by the high-quality social accounts within a specified period of time;
将用户关注度大于或等于指定关注度阈值的数据资源作为推荐数据。The data resources whose user attention degree is greater than or equal to the specified attention degree threshold are used as recommended data.
B20、根据B16-B19中任一项所述的装置，其中，所述优质社交账号产生的数据资源包括下列至少之一：B20. The device according to any one of B16-B19, wherein the data resources generated by the high-quality social accounts include at least one of the following:
所述优质社交账号发布的数据资源；The data resources released by the high-quality social accounts;
所述优质社交账号转载的数据资源。The data resources reproduced by the high-quality social accounts.
B21、根据B16-B20中任一项所述的装置，其中，所述推荐模块还适于：B21. The device according to any one of B16-B20, wherein the recommendation module is further adapted to:
将所述推荐数据与所述优质社交账号进行组合，并推荐。Combining the recommendation data with the high-quality social account, and recommending.
B22、根据B16-B21中任一项所述的装置，其中，所述推荐模块还适于：B22. The device according to any one of B16-B21, wherein the recommendation module is further adapted to:
若所述优质社交账号包括多个，获取多个所述优质社交账号的账号信息；If the high-quality social account includes multiple, obtain account information of multiple high-quality social accounts;
根据多个所述优质社交账号的账号信息生成相应的图片；generating corresponding pictures according to account information of multiple high-quality social accounts;
将生成的各个图片与所述推荐数据进行组合。Combining the generated pictures with the recommendation data.
B23、根据B16-B22中任一项所述的装置，其中，所述账号信息包括下列至少之一：B23. The device according to any one of B16-B22, wherein the account information includes at least one of the following:
头像、名字、昵称、作品、简介信息。Avatar, name, nickname, works, profile information.
B24、根据B16-B23中任一项所述的装置，其中，所述推荐模块还适于：B24. The device according to any one of B16-B23, wherein the recommendation module is further adapted to:
确定与所述推荐数据进行组合的推荐区域；determining a recommended region to combine with said recommendation data;
根据所述各个图片的尺寸大小，确定在所述推荐区域所容纳的图片的数量；determining the number of pictures accommodated in the recommended area according to the size of each picture;
将确定的所述数量的图片添加至所述推荐区域。adding the determined number of pictures to the recommendation area.
B25、根据B16-B24中任一项所述的装置，其中，还包括：B25. The device according to any one of B16-B24, further comprising:
指令接收模块，适于若所述各个图片以超链接的形式展现，接收用户触发所述各个图片中的任意图片的指令；The instruction receiving module is adapted to receive an instruction from the user to trigger any picture in the various pictures if the pictures are displayed in the form of hyperlinks;
启动模块，适于启动所述任意图片对应的优质社交账号所在的网络社交平台的客户端，以由所述用户使用所述客户端的功能。The starting module is adapted to start the client of the network social platform where the high-quality social account corresponding to the arbitrary picture is located, so that the user can use the functions of the client.
B26、根据B16-B25中任一项所述的装置，其中，所述推荐模块还适于：B26. The device according to any one of B16-B25, wherein the recommendation module is further adapted to:
监测搜索引擎的搜索事件；Monitor search engine search events;
当监测到所述搜索事件时，将所述推荐数据推荐给所述搜索事件对应的搜索客户端的用户。When the search event is detected, the recommendation data is recommended to the user of the search client corresponding to the search event.
B27、根据B16-B26中任一项所述的装置，其中，所述推荐模块还适于：B27. The device according to any one of B16-B26, wherein the recommendation module is further adapted to:
从所述搜索事件中提取搜索词；extracting search terms from said search events;
将所述搜索词与所述推荐数据进行匹配；matching said search term to said recommendation data;
若匹配上，则将所述推荐数据与所述搜索词对应的搜索结果项组合生成综合搜索结果页，并提供给所述用户。If there is a match, the recommendation data is combined with the search result item corresponding to the search word to generate a comprehensive search result page, and provided to the user.
B28、根据B16-B27中任一项所述的装置，其中，所述推荐模块还适于：B28. The device according to any one of B16-B27, wherein the recommendation module is further adapted to:
获取所述推荐数据对应的优质社交账号的账号信息；Acquiring the account information of the high-quality social account corresponding to the recommendation data;
基于所述推荐数据与所述账号信息，生成推荐结果项；generating recommendation result items based on the recommendation data and the account information;
将所述推荐结果项与所述搜索词对应的搜索结果项组合生成综合搜索结果页。Combining the recommended result items with the search result items corresponding to the search words to generate a comprehensive search result page.
B29、根据B16-B28中任一项所述的装置，其中，B29. The device according to any one of B16-B28, wherein,
所述推荐模块，还适于基于所述账号信息生成所述推荐数据的链接地址；The recommendation module is further adapted to generate a link address of the recommendation data based on the account information;
所述装置还包括调起模块，适于当用户触发所述链接地址时，启动所述链接地址对应的优质社交账号所在的网络社交平台的客户端，以获取所述推荐数据。The device also includes a calling module, adapted to start the client of the social network platform where the high-quality social account corresponding to the link address is located when the user triggers the link address, so as to obtain the recommendation data.
B30、根据B16-B29中任一项所述的装置，其中，所述推荐数据中还包括下列至少之一的数据：B30. The device according to any one of B16-B29, wherein the recommended data further includes at least one of the following data:
转载所述推荐数据的社交账号的数量；The number of social accounts reposting the recommended data;
所述推荐数据对应的数据资源被发布的时间；The time when the data resource corresponding to the recommended data is released;
所述推荐数据对应的优质社交账号所在的网络社交平台的站点。The site of the network social platform where the high-quality social account corresponding to the recommendation data is located.
| Application Number | Priority Date | Filing Date | Title |
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| CN201610875707.6ACN106446218A (en) | 2016-09-30 | 2016-09-30 | Method and device for recommending data |
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| CN201610875707.6ACN106446218A (en) | 2016-09-30 | 2016-09-30 | Method and device for recommending data |
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| CN106446218Atrue CN106446218A (en) | 2017-02-22 |
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| CN201610875707.6APendingCN106446218A (en) | 2016-09-30 | 2016-09-30 | Method and device for recommending data |
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