Content of the invention
The invention provides a kind of user rank division method and device are it is intended to solve user interest grade in websiteThere is the superiority of user in dividing mode or uniqueness is not shown, have to be hoisted on sense of honor, sense of worth and lackUser is carried out with the technical problem of fine-grained management.
In order to solve posed problems above, the technical solution used in the present invention is：A kind of user rank division method, bagInclude：
User accesses data is collected by the network platform；
Extract the tag attributes accessing data, grade separation is carried out to each tag attributes, and according to grade separation rankingGenerate user interest label；
User interest label and corresponding grade separation ranking are associated, generate user interest grade label.
The technical scheme that the embodiment of the present invention is taken also includes：Described collection user accesses data specifically includes：Obtain and useFamily ID, access content and user are directed to comment, barrage, download, collection or the splitting glass opaque that described access content is carried out.
The technical scheme that the embodiment of the present invention is taken also includes：The described tag attributes extracting access data, to each markLabel attribute carries out grade separation and includes：
The access data of collection is carried out labeling analysis, extracts the tag attributes accessing data, and each label is belonged toProperty is sorted out；According to accessing record, the categorization results of each tag attributes are added up respectively, and to each tag attributesCarry out grade separation respectively.
The technical scheme that the embodiment of the present invention is taken also includes：The described classifying mode bag that tag attributes are sorted outInclude：Extract described access corresponding type ID of content, tag ID, protagonist/director ID, comment, barrage, download, collect or shareTag attributes, all tag attributes accessing content are mixed, and are carried out according to the accounting of tag attributes in mixing resultantFlashback arranges.
The technical scheme that the embodiment of the present invention is taken also includes：Each user interest grade label is illustrated in the network platformCustomer center, and ID and user interest grade label are uploaded onto the server.
The technical scheme that the embodiment of the present invention is taken also includes：By server to ID and user interest grade labelPreserved, interest plate is set up according to user interest grade label, and lean operation is carried out to interest plate.
Another technical scheme that the embodiment of the present invention is taken is：A kind of user gradation divides device, including data collection mouldBlock, data classifying module, grade classification module and tag generation module；Described data collection module is used for collecting user's access numberAccording to；Described data classifying module is used for extracting the tag attributes accessing data；Described grade classification module is used for each labelAttribute carries out grade separation；Described tag generation module is used for generating user interest label according to grade separation ranking, by userInterest tags and corresponding grade separation ranking are associated, and generate user interest grade label.
The technical scheme that the embodiment of the present invention is taken also includes：The user accesses data tool that described data collection module is collectedBody includes：Obtain ID, access content and user be directed to described access the comment that content carries out, barrage, download, collection orSplitting glass opaque；Described data classifying module is additionally operable to extract described access corresponding type ID of content, tag ID, protagonist/directorID, comment, barrage, download, collect or share tag attributes, all tag attributes accessing contents are mixed, and according toIn mixing resultant, the accounting of tag attributes carries out flashback arrangement.
The technical scheme that the embodiment of the present invention is taken also includes transmission module in label display module data；Described label exhibitionShow that module is used for user interest grade label is illustrated in the customer center of the network platform；In described data, transmission module is used for usingFamily ID and user interest grade label upload onto the server and are preserved.
The technical scheme that the embodiment of the present invention is taken also includes：Described server is to ID and user interest grade labelPreserved, interest plate is set up according to user interest grade label, and lean operation is carried out to described interest plate.
Compared with prior art, the having the beneficial effects that of the embodiment of the present invention：The user gradation of the embodiment of the present invention dividesMethod and device is passed through to obtain ID, collects access data in the network platform for the user, the access data of collection is carried outLabeling is analyzed, and each tag attributes is sorted out, and carries out grade classification respectively to each tag attributes, according to each markThe grade separation signing attribute generates the user interest label of each tag attributes, and by each user interest label and corresponding etc.Level classification ranking is associated, and generates user interest grade label, and this user interest grade label can become this user at eachCarrying out the status symbol of various interactions in the network platform, representing identity and the authority of each user, thus lifting the superior of userProperty, uniqueness, sense of honor, exist sense and sense of worth；And interest plate is set up according to user interest grade label by server,And interest plate is carried out with lean operation, improve the enthusiasm of customer access network platform, and be conducive to lifting the mutual of userDynamic space.
Specific embodiment
For the ease of understanding the present invention, below with reference to relevant drawings, the present invention is described more fully.In accompanying drawingGive presently preferred embodiments of the present invention.But, the present invention can realize in many different forms however it is not limited to this paper instituteThe embodiment of description.On the contrary, providing the purpose of these embodiments to be to make the understanding to the disclosure more thoroughComprehensively.
Unless otherwise defined, all of technology used herein and scientific terminology and the technical field belonging to the present inventionThe implication that technical staff is generally understood that is identical.The term being used in the description of the invention herein is intended merely to description toolThe purpose of the embodiment of body is it is not intended that in limiting the present invention.
Refer to Fig. 1, be the flow chart of the user rank division method of first embodiment of the invention.The present invention first is implementedThe user rank division method of example comprises the following steps：
Step a：User accesses data is collected by the network platform；
In step a, the network platform includes but is not limited to shopping network, audio frequency and video net or News Network etc., for convenience of description,First embodiment of the invention only taking access video network platform as a example illustrates；When user accesses video network platform, receiveCollection accesss data include but is not limited to user access video ID and user carry out for this video comment, barrage, underThe user behavior such as carry, collect or share.
Step b：Extract the tag attributes accessing data, grade separation is carried out to each tag attributes, and according to ranking scoreClass ranking generates user interest label；
In stepb, user interest label includes but is not limited to American series intelligent, comments on intelligent, shares intelligent, XX fan or XXVermicelli etc., same user can generate multiple user interest labels, for example, and type ID exposure 10 times, 1 grade；30 2 grades；N portion nLevel ..., type ID attribute is ancient costume, and user interest label is ancient costume fan, and type ID attribute is made laughs, user interest labelFor the fan that makes laughs；Act the leading role/direct ID to expose 15 times, 1 grade of powder；15 times, 2 grades of powder；N times n level ..., star is model ice ice, Yong HuxingInteresting label is associated as model ice ice powder；Download, share and reach in 1 week 50 times；1 grade；N times n level ...；User interest mark more than download timeSign as downloading intelligent, sharing many user interest labels is to share intelligent, and user gradation gradually can increase with the frequency usingLong.
Step c：User interest label and corresponding grade separation ranking are associated, generate user interest grade markSign.
In step c, after each user interest label and corresponding grade separation ranking are associated, each userInterest tags can show ranking in corresponding label attribute for this user, for example, 1 grade of American series intelligent, 3 grades of intelligent of comment or XX powder10 grades etc..
The user rank division method of first embodiment of the invention passes through to collect access data in the network platform for the user,The access data of collection is carried out labeling analysis, and grade classification is carried out respectively to each tag attributes, according to each labelThe grade separation of attribute generates the user interest label of each tag attributes, and by each user interest label and corresponding gradeClassification ranking is associated, and generates user interest grade label, thus lifting the superiority of user, uniqueness, sense of honor, existingSense and sense of worth.
Refer to Fig. 2, be the flow chart of the user rank division method of second embodiment of the invention.The present invention second is implementedThe user rank division method of example comprises the following steps：
Step 100：User, in logging in network platform, obtains ID (identification, account), and collects useAccess data in this network platform for the family；
In step 100, the network platform includes but is not limited to shopping network, audio frequency and video net or News Network etc., for the ease of sayingBright, the embodiment of the present invention only taking access video network platform as a example illustrates；When user accesses video network platform, collectAccess data include but is not limited to user access video ID and user carry out for this video comment, barrage, download,The user behavior such as collect or share.
Step 200：The access data of collection is carried out by labeling analysis by the network platform, extracts the label accessing dataAttribute, and each tag attributes is sorted out；
In step 200, taking access video network platform as a example, the classifying mode that tag attributes are sorted out is concreteFor：Included according to the tag attributes that video ID extracts：Corresponding type ID of this video content, tag ID, protagonist/director ID, commentBy, barrage, download, collect or share etc. tag attributes, type ID of the video content of all viewings, tag ID, protagonist/leadDrill ID, comment, barrage, download, collect or the tag attributes such as share and mixed, further according to the accounting for of tag attributes in mixing resultantCarry out flashback arrangement than situation；For example, type ID of the video content of all viewings includes American series class, class of making laughs and literature and art class,If accounting highest in mixing resultant for the American series class, accounting in mixing resultant for the literature and art class is minimum, then arrange American series classIn the first place of type ID attribute, literature and art class is arranged in the whipper-in of type ID attribute；The video content of all viewingsTag ID attribute includes love, animation, action etc., if accounting highest in mixing resultant for the animated type, action class is in mixingAccounting in result is minimum, then animated type is arranged in the first place of tag ID attribute, and action class is arranged in tag ID attributeWhipper-in；Other act the leading role/direct ID, comment, barrage, download, the arrangement mode collecting or the tag attributes such as share ibid.
Step 300：According to accessing record, the categorization results of each tag attributes are added up respectively, and to each labelAttribute carries out grade separation respectively；
In step 300, type ID that user accessed, tag ID, protagonist/director ID, comment, barrage, download, collectionOr the sum of tag attributes such as share and added up respectively, thus grade separation is carried out to user, due to each video contentThe parameter such as user's visit capacity or classification standard is slightly different, and the grade separation rule that the network platform can access content to each is carried outSet, such as a certain hot topic TV play, because visit capacity is larger, the user of viewing 20 collection can be divided into 1 grade of intelligent, and anotherThe user of viewing 10 collection can be divided into 1 grade of intelligent by unexpected winner TV play.
Step 400：User interest label is generated according to the grade separation ranking of each tag attributes, and by user interest markSign and corresponding grade separation ranking is associated, generate user interest grade label；
In step 400, user interest label include but is not limited to American series intelligent, comment on intelligent, share intelligent, XX fan orXX vermicelli etc., same user can generate multiple user interest labels, for example, and type ID exposure 10 times, 1 grade；30 2 grades；N portionN level ..., type ID attribute is ancient costume, and user interest label is ancient costume fan, and type ID attribute is made laughs, user interest labelFor the fan that makes laughs；Act the leading role/direct ID to expose 15 times, 1 grade of powder；15 times, 2 grades of powder；N times n level ..., star is model ice ice, Yong HuxingInteresting label is associated as model ice ice powder；Download, share and reach in 1 week 50 times；1 grade；N times n level ...；User interest mark more than download timeSign as downloading intelligent, sharing many user interest labels is to share intelligent, and user gradation gradually can increase with the frequency usingLong.After each user interest label and corresponding grade separation ranking are associated, each user interest label can showRanking in corresponding label attribute for this user, for example, 1 grade of American series intelligent, comment 3 grades of intelligent or 10 grades of XX powder etc., specifically such asShown in Fig. 3, it is the user interest grade label schematic diagram of the embodiment of the present invention, the number of display on each user interest grade labelThe word i.e. grade ranking of this user interest label.
Step 500：Each user interest grade label is illustrated in the customer center of the network platform；
In step 500, user interest grade label is shown in the customer center of each network platform, Yong HuxingInteresting grade label can represent identity and the authority of each user, thus lifting the sense of honor of user, there is sense and sense of worth.
Step 600：By the network platform, ID and user interest grade label are uploaded onto the server and preserved；
In step 600, after ID and user interest grade label upload onto the server, also may be used between user and userTo check mutually the user interest grade label of other side, thus finding with oneself people with a common goal, for follow-up interactive friend-makingOr topic operation prepares.For example, improve the terminal unit such as mobile terminal, PC, PAD or TV from server obtain ID andAfter user interest grade label, the terminal unit such as mobile terminal, PC, PAD or TV all can full frame shared displaying, this user is emergingInteresting grade label and ID can become the status symbol that this user carries out various interactions in each network platform.
Step 700：Interest plate is set up according to user interest grade label by server, and essence is carried out to interest plateRefinement operation；
In step 700, interest plate is set up according to user interest grade label, and the fortune that becomes more meticulous is carried out to interest plateThe mode of setting up of battalion is specially：Set up various interest columns, such as American series plate, movie tile or XX fan's plate etc., and arrangeUser uses threshold, is set in advance according to the user interest grade label of customer center.For example：User by American series plateIt is set as, using threshold, the user that only American series interest tags are more than 5 grades, American series column could be unlocked, and enter American series columnDiscuss interactive.Again for example：The user of movie tile is set as, using threshold, the use that only film interest tags are more than 8 gradesFamily, could unlock movie tile, and has and be elected to right of edition owner etc. in movie tile.By setting up lean operation, Ke YitiThe enthusiasm of high customer access network platform, and be conducive to lifting the interaction space of user.
The user rank division method of second embodiment of the invention passes through to obtain ID, collects user in the network platformAccess data, the access data of collection is carried out labeling analysis, each tag attributes is sorted out, and to each labelAttribute carries out grade classification respectively, generates the user interest mark of each tag attributes according to the grade separation of each tag attributesSign, and each user interest label and corresponding grade separation ranking are associated, generate user interest grade label, this useFamily levels of interest label can become the status symbol that this user carries out various interactions in each network platform, represents each userIdentity and authority, thus lifted the superiority of user, uniqueness, sense of honor, exist sense and sense of worth；And pass through server rootSet up interest plate according to user interest grade label, and interest plate is carried out with lean operation, improve customer access network and put downThe enthusiasm of platform, and be conducive to lifting the interaction space of user.
Refer to Fig. 4, be the structural representation of the user gradation division device of first embodiment of the invention.The present invention firstThe user gradation of embodiment divides device and includes data collection module, data classifying module, grade classification module and label generationModule；
Data collection module is used for collecting user accesses data；Taking access video network platform as a example, access in user and regardDuring the frequency network platform, the access data of collection includes but is not limited to the video ID of user's access and user is carried out for this videoComment, barrage, download, collect or share etc. user behavior.
Data classifying module is used for extracting the tag attributes accessing data；
Grade classification module is used for carrying out grade separation to each tag attributes；
Tag generation module is used for generating user interest label according to grade separation ranking, by user interest label and correspondenceGrade separation ranking be associated, generate user interest grade label；User interest label include but is not limited to American series intelligent,Comment on intelligent, share intelligent, XX fan or XX vermicelli etc., same user can generate multiple user interest labels, for example, type IDExposure 10 times, 1 grade；30 2 grades；N portion n level ..., type ID attribute is ancient costume, and user interest label is ancient costume fan, type IDAttribute is made laughs, and user interest label is the fan that makes laughs；Act the leading role/direct ID to expose 15 times, 1 grade of powder；15 times, 2 grades of powder；N times nLevel ..., star is model ice ice, and user interest label is associated as model ice ice powder；Download, share and reach in 1 week 50 times；1 grade；N times nLevel ...；User interest label more than download time is to download intelligent, and sharing many user interest labels is to share intelligent, and userGrade gradually can increase with the frequency using；Each user interest label and corresponding grade separation ranking are associatedAfterwards, each user interest label can show ranking in corresponding label attribute for this user, for example, 1 grade of American series intelligent, comment3 grades of intelligent or 10 grades of XX powder etc..
The user gradation of first embodiment of the invention divides device to be passed through to collect access data in the network platform for the user,The access data of collection is carried out labeling analysis, and grade classification is carried out respectively to each tag attributes, according to each labelThe grade separation of attribute generates the user interest label of each tag attributes, and by each user interest label and corresponding gradeClassification ranking is associated, and generates user interest grade label, thus lifting the superiority of user, uniqueness, sense of honor, existingSense and sense of worth.
Refer to Fig. 5, be the structural representation of the user gradation division device of second embodiment of the invention.The present invention secondThe user gradation of embodiment divides device and includes data collection module, data classifying module, grade classification module, label generation mouldTransmission module in block, label display module data；
Data collection module is used for obtaining ID, and collects access data in the network platform for the user；Wherein, networkPlatform includes but is not limited to shopping network, audio frequency and video net or News Network etc., and for convenience of description, the embodiment of the present invention is only regarded with accessingIllustrate as a example the frequency network platform；When user accesses video network platform, the access data of collection includes but is not limited to useVideo ID that family accesses and the comment that user is carried out for this video, barrage, download, collect or share etc. user behavior.
Data classifying module is used for for the access data of collection carrying out labeling analysis, extracts the label genus accessing dataProperty, and each tag attributes is sorted out；Wherein, taking access video network platform as a example, tag attributes are sorted outClassifying mode is specially：Included according to the tag attributes that video ID extracts：Corresponding type ID of this video content, tag ID, masterDrill/direct ID, comment, barrage, download, collect or share etc. tag attributes, type ID, the mark of the video content of all viewingsSign ID, act the leading role/director ID, comment, barrage, download, collect or the tag attributes such as share and mixed, further according in mixing resultantThe accounting situation of tag attributes carries out flashback arrangement；For example, type ID of the video content of all viewings includes American series class, makes laughsClass and literature and art class, if accounting highest in mixing resultant for the American series class, accounting in mixing resultant for the literature and art class is minimum, then willAmerican series class is arranged in the first place of type ID attribute, literature and art class is arranged in the whipper-in of type ID attribute；All viewingsThe tag ID attribute of video content includes love, animation, action etc., if accounting highest in mixing resultant for the animated type, movesMake accounting in mixing resultant for the class minimum, then animated type is arranged in the first place of tag ID attribute, action class is arranged inThe whipper-in of tag ID attribute；Other are acted the leading role/direct ID, comment, barrage, download, collect or share etc. the row of tag attributesRow mode is ibid.
Grade classification module is used for according to access record, the categorization results of each tag attributes being added up respectively, and rightEach tag attributes of user carry out grade separation respectively；Wherein, type ID that user accessed, tag ID, protagonist/directorID, comment, barrage, download, the sum collecting or sharing etc. tag attributes are added up, respectively thus carrying out ranking score to userClass, because the parameters such as user's visit capacity of each video content or classification standard are slightly different, the network platform can be to each accessThe grade separation rule of content is set, such as a certain hot topic TV play, because visit capacity is larger, can be by the use of viewing 20 collectionFamily is divided into 1 grade of intelligent, and another unexpected winner TV play, the user of viewing 10 collection can be divided into 1 grade of intelligent.
Tag generation module is used for generating the user interest of each tag attributes according to the grade separation of each tag attributesLabel, and user interest label and corresponding grade separation ranking are associated, generate user interest grade label；Wherein,User interest label includes but is not limited to American series intelligent, comments on intelligent, shares intelligent, XX fan or XX vermicelli etc., and same user canGenerate multiple user interest labels, for example, type ID exposure 10 times, 1 grade；30 2 grades；N portion n level ..., type ID attribute is GuDress, user interest label is ancient costume fan, and type ID attribute is made laughs, and user interest label is the fan that makes laughs；Act the leading role/director IDExposure 15 times, 1 grade of powder；15 times, 2 grades of powder；N times n level ..., star is model ice ice, and user interest label is associated as model ice ice powder；Download, share and reach in 1 week 50 times；1 grade；N times n level ...；User interest label more than download time is to download intelligent, shares manyUser interest label is to share intelligent, and user gradation gradually can increase with the frequency using.By each user interest labelAfter being associated with corresponding grade separation ranking, each user interest label can show this user in corresponding label attributeRanking, for example, 1 grade of American series intelligent, comment 3 grades of intelligent or 10 grades of XX powder etc., concrete as shown in Fig. 2 being the embodiment of the present inventionUser interest grade label schematic diagram, on each user interest grade label display numeral i.e. this user interest label etc.Level ranking.
Label display module is used for user interest grade label is illustrated in the customer center of the network platform；Wherein, will useFamily levels of interest label is shown in the customer center of each network platform, and this user interest grade label can represent each useThe identity at family and authority, thus lifting the sense of honor of user, there is sense and sense of worth.
In data, transmission module is used for ID and user interest grade label are uploaded onto the server and preserved；Wherein,After ID and user interest grade label upload onto the server, the user of other side between user and user, can also be checked mutuallyLevels of interest label, thus finding with oneself people with a common goal, is follow-up interactive friend-making or topic operation is prepared.ExampleAs, improve the terminal unit such as mobile terminal, PC, PAD or TV from server obtain ID and user interest grade label itAfterwards, the terminal unit such as mobile terminal, PC, PAD or TV all can full frame shared displaying, this user interest grade label and IDThe status symbol that this user carries out various interactions in each network platform can be become.
Server sets up interest plate according to user interest grade label, and carries out lean operation to interest plate and buildCube formula is specially：Setting up various interest columns, such as American series plate, movie tile or XX fan's plate etc., and arrange user makesWith threshold, set in advance according to the user interest grade label of customer center.For example：The user of American series plate is used doorSill are set as the user that only American series interest tags are more than 5 grades, could unlock American series column, and enter American series column and discuss mutuallyDynamic.Again for example：The user of movie tile is set as the user that only film interest tags are more than 8 grades, ability using thresholdUnblock movie tile, and have the right etc. being elected to edition owner in movie tile.By setting up lean operation, user can be improved and visitAsk the enthusiasm of the network platform, and be conducive to lifting the interaction space of user.
The user gradation of second embodiment of the invention divides device to be passed through to obtain ID, collects user in the network platformAccess data, the access data of collection is carried out labeling analysis, each tag attributes is sorted out, and to each labelAttribute carries out grade classification respectively, generates the user interest mark of each tag attributes according to the grade separation of each tag attributesSign, and each user interest label and corresponding grade separation ranking are associated, generate user interest grade label, this useFamily levels of interest label can become the status symbol that this user carries out various interactions in each network platform, represents each userIdentity and authority, thus lifted the superiority of user, uniqueness, sense of honor, exist sense and sense of worth；And pass through server rootSet up interest plate according to user interest grade label, and interest plate is carried out with lean operation, improve customer access network and put downThe enthusiasm of platform, and be conducive to lifting the interaction space of user.
Above-described embodiment is the present invention preferably embodiment, but embodiments of the present invention are not subject to above-described embodimentLimit, other any spirit without departing from the present invention and the change made under principle, modification, replacement, combine, simplify,All should be equivalent substitute mode, be included within protection scope of the present invention.