A kind of wechat shakes the link page management method and system of TV functionsTechnical field
The present invention relates to Internet technical field, shake the link page management in TV particularly to a kind of wechatMethod and system.
Background technology
As universal in Internet user of instant messenger (IM), mobile interchange network users is alsoA large amount of use moves chat tool (MIM), and a lot of users are to begin to use this by informing between friendBusiness, and use MIM to send instant character, picture or video information, in use userStickiness improves constantly.MIM service provider pays much attention to the development of this business, realizes moving by MIMThe accumulation of dynamic Internet subscribers group, is managed by flow and gradually consolidates user base, and drive mobile InternetThe development of the business such as advertisement, ecommerce, door, the Internet finance and the Internet community, thus realize movingThe value management of dynamic internet traffic.
In numerous MIM products, the development of wechat is the most noticeable.Wechat is a to carry for smart mobile phoneFor the free application program of instant messaging service, support to pass through net across common carrier, spanning operation system platformNetwork quickly sends the voice SMS that freely (need to consume a small amount of network traffics), video, picture and Word message,And support many people group chat.User can be enjoyed by wechat and be similar to conventional telecommunications operator and carriedConfession be similar to note, multimedia message single-candidate business, and can also benefit from the communication service more added.RootThe financial report data in 2014 announced according to Tentent Science company, any active ues was more than 500,000,000, the wechat moonThe market share of first is occupied in the mobile social APP field of Asia.
In the various functions of wechat, " shaking TV " interaction function has become the conventional func of wechat.UserDuring TV programme are live, by shaking function in wechat, television station can be entered and pre-setGood interactive interface, directly participates in program interaction.Function is skilful with mobile terminal by traditional tv " to shake TV "Link together wonderfully, make TV media " mobile " more rapidly, " interactive ", allow program oneDetermining to become a kind of scene, background in meaning, the development for social networks provides preferably, more specifically carries on the backScape space.Wechat can extract geographical position, viewing duration, joint from " shaking TV " behavior of userThe data such as mesh degree of liking, data can serve the innovation of trade marketing pattern, it is possible to for the marketing of TV programmePattern provides selection gist, prepares different interaction modes for different crowds accurately, promotes marketing effectiveness；The data collected in wechat can be additionally used in optimizing and revising of TV programme itself.Wechat " shakes TV " will be fromChange the arranged mode of TV on source, and current TV audience rating investigation is brought impact.Meanwhile, " shakeTV " function is extensive, and have all kinds of hotels with program cooperation, restaurant and push reservation passage, excellent to userVegetable in favour certificate or program, allows user while seeing program, can directly subscribe and enjoy privileges,Program flow is converted into the real consuming behavior of spectators, it is achieved its commercial value.Major part advertisement putting masterThinking, function that wechat " shakes TV " becomes multinomial information the form information stream of script TV programme and intersectsFlowing, society and commercial value that the change of this information flow mode is brought are inestimable.
But, function that current wechat " shakes TV " also exists following point in actual use:
1, " shake TV " link the page content and television content between disparate development." shaking TV " isTo making the approach of TV upgrade version, excellent program, superior making, attracting programme content and thereforeThing while being presented to spectators, also will topic, social, best quality Web content on furtherStrengthen the cohesion of spectators, excite spectators to participate in the enthusiasm of TV programme, attract more spectators in TVThe attention rate held.But, there is content scarcity, single the asking of form in present " shaking TV " link pageTopic, it is impossible to well support the broadcasting of TV programme.
2, derivation function is not utilized effectively " to shake TV "." shaking TV " is " the Internet+TV "Innovation, the big data that " shaking TV " produces can be programme machinating, program making service, it is achieved program shapeThe variation of formula, keeps on improving in terms of content, better meets the demand of audient.But, owing to " shaking electricityDepending on " link the single and deficient of the page, it is impossible to give full play to big data function, it is impossible to realize in abundant programHold, excavate new form of programs, the purpose of enhancing user's captivation.
Summary of the invention
The present invention provides the link page management method and system that a kind of wechat shakes TV functions, can be variousThe TV programme of type arrange the linked contents of diversification, provide topicality, social, best quality for spectatorsWeb content, excite spectators to participate in the enthusiasm of TV programme, strengthen further the cohesion of spectators, attractMore spectators' attention rate to television content, and the big data function of " shaking TV " can be made full use of,Preferably service is provided, it is achieved the variation of form of programs and keeping on improving for programme machinating, program making,Better meet the demand of audient.
Technical scheme provides a kind of wechat and shakes the link page management method of TV functions, includingFollowing steps:
TV programme are classified；
Editor generates different types of wechat and shakes the link page of TV；
According to matched rule, in shaking TV functions, the different described link pages is set for TV programme.
Further, described TV programme are classified, farther include:
Division of teaching contents program category according to TV programme.
Further, television program type includes but not limited to news controlling, amusement class program, educationalProgram, service class program, sport category column；
Wherein, news controlling include but not limited to roundup news message program, classified news message program,Special Topics in Journalism class program, news talk show, world news program, large-scale news program；
Amusement class program include but not limited to TV play program, sports cast, film class program, variety show,Music program, drama programs, game shows, reality TV show program, amusement talk feature program, international amusementClass program, large-scale entertainment；
Educational program include but not limited to social education program, juvenile youth's program, international education class program,Large-scale educational programs；
Service class program include but not limited to Service Programmer, commercial paper program, international service class program,Large-scale service packages, financing program；
Sport category column include but not limited to sports tournament program, sports news program, sports knowledge program,Sports appreciation program, fitness and body-building program.
Further, described url page face includes but not limited to:
Information news category；
Community forum class；
Special topic class；
Advertising class；
Ecommerce class；
Interactive game class；
Lot cast class.
Further, by the type information of program data library unit storage TV programme；
By the storage of web data library unit and the managing concatenated page and type information thereof.
Further, by administrative unit be TV programme distribution and the link page is set；
Administrative unit is divided into automatic mode and artificial mode, arranges matched described for different TV programmeThe link page.
Further, in automatic mode, administrative unit pre-set for different TV programme automaticallyThe corresponding described link page.
In a manual mode, for the program of live class, owing to content has sudden, by operator's rootProgramme content development time factually, carries out linking editor and the setting of the page in real time, arranges conjunction for programme televised liveThe suitable link page.
Further, described in automatic mode, administrative unit be automatically different TV programme in advanceThe corresponding described link page is set, farther includes:
Design the matched rule between different types of TV programme and the different types of link page；
According to described matched rule, administrative unit it is that different TV programme pre-set suitably automaticallyThe described link page.
Technical scheme additionally provides a kind of wechat and shakes the link page management system of TV functions, bagInclude wechat platform, program data library unit, web data library unit, rules unit, administrative unit and intelligenceTerminal, wherein:
Wechat platform is used for providing wechat to shake TV functions, and user can shake television interfaces by wechat and participate in livingDynamic；
Program data library unit is for storing the classification of TV programme；
Web data unit is used for storing the link page and type thereof；
Rules unit for store between different types of TV programme and the different types of link pageJoin rule, suitably shake the TV-link page for different TV programme couplings；
Administrative unit is for according to the matched rule in rules unit, television program type information and Web page classifyingInformation, pre-sets the corresponding link page for different TV programme automatically；
Intelligent terminal is used for logging in wechat platform and participates in shaking TV functions, and browses the described link page.
Further, administrative unit is divided into artificial mode and automatic mode；
In automatic mode, administrative unit pre-sets for different TV programme automatically according to matched ruleSuitably shake the TV-link page.
Technical solution of the present invention is come owing to shaking the special system of the link page ring layout of TV in wechatComplete page setup, can be various types of TV programme linked contents that diversification is set, carry for spectatorsFor topicality, social, the Web content of best quality, excite spectators to participate in the enthusiasm of TV programme, enterOne step strengthens the cohesion of spectators, attracts the more spectators attention rate to television content, and can be fully sharpWith the big data function of " shaking TV ", provide preferably service for programme machinating, program making, it is achieved jointThe variation of mesh form and keeping on improving, better meets the demand of audient.
Other features and advantages of the present invention will illustrate in the following description, and, partly from explanationBook becomes apparent, or understands by implementing the present invention.The purpose of the present invention and other advantages canRealize by structure specifically noted in the description write, claims and accompanying drawing and obtain?.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with thisBright embodiment is used for explaining the present invention together, is not intended that limitation of the present invention.In the accompanying drawings:
Fig. 1 is the link page management method flow diagram that in the embodiment of the present invention one, wechat shakes TV functions；
Fig. 2 is the link page management system construction drawing that in the embodiment of the present invention one, wechat shakes TV functions.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that described hereinPreferred embodiment is merely to illustrate and explains the present invention, is not intended to limit the present invention.
Fig. 1 is the flow chart of the link page management method that wechat shakes TV functions in the embodiment of the present invention one.As it is shown in figure 1, the flow process of this link page management method comprises the following steps:
Step 101, TV programme are classified.
For the TV programme of all projections, according to the division of teaching contents program category of TV programme.
Television program type includes but not limited to news controlling, amusement class program, educational program, serviceClass program, sport category column；
Wherein, news controlling include but not limited to roundup news message program, classified news message program,Special Topics in Journalism class program, news talk show, world news program, large-scale news program；
Amusement class program include but not limited to TV play program, sports cast, film class program, variety show,Music program, drama programs, game shows, reality TV show program, amusement talk feature program, international amusementClass program, large-scale entertainment；
Educational program include but not limited to social education program, juvenile youth's program, international education class program,Large-scale educational programs；
Service class program include but not limited to Service Programmer, commercial paper program, international service class program,Large-scale service packages, financing program；
Sport category column include but not limited to sports tournament program, sports news program, sports knowledge program,Sports appreciation program, fitness and body-building program.
Type information by program data library unit storage TV programme.
Step 102, editor generate different types of wechat and shake the link page of TV.
The link page shaking TV functions is this channel entered after wechat distinguishes the channel that spectators are watchingThe exclusive page, provide the content service relevant to this channel for spectators, in webpage with picture, video,The form such as sound, activity attracts the participation of user.
The type of the link page includes but not limited to:
Information news category；
Community forum class；
Special topic class；
Advertising class；
Ecommerce class；
Interactive game class；
Lot cast class.
By the storage of web data library unit and the managing concatenated page and type information thereof.
Step 103, matched rule is set.
Matched rule is for the screening of different types of TV programme and to mate different types of link page processMiddle followed rule, such as: TV play class program and story introduction, performers and clerks introduce the page of type and matchClose, to help spectators to understand the story of a play or opera；The program of intelligence test class and the guess class page match.
Step 104, judge mode of operation.
Administrative unit is divided into automatic mode and artificial mode, arranges matched described for different TV programmeThe link page.
The program of non-live class, uses automatic mode to mate.
The program of live class, uses artificial mode to mate.
Step 105, automatically editor arrange the link page.
In automatic mode, administrative unit corresponding institute is pre-set for different TV programme automaticallyState the link page.
Administrative unit when automatically arranging the different link pages for TV programme, it then follows the coupling being pre-designedRule.
Step 106, human-edited arrange the link page.
In a manual mode, for the program of live class, owing to content has sudden, by operator's rootProgramme content development time factually, carries out linking editor and the setting of the page in real time, arranges conjunction for programme televised liveThe suitable link page.
Shake the link page management flow process of TV functions to realize above-mentioned wechat, the present embodiment additionally provides onePlanting wechat and shake the link page management system of TV functions, Fig. 2 is that in the embodiment of the present invention one, wechat shakes TVThe link page management system construction drawing of function.As in figure 2 it is shown, this Transaction Information management system includes wechatPlatform 201, program data library unit 202, web data library unit 203, rules unit 204, management listUnit 205 and intelligent terminal 206, wherein:
Wechat platform is used for providing wechat to shake TV functions, and user can shake television interfaces by wechat and participate in livingDynamic；
Program data library unit is for storing the classification of TV programme；
Web data unit is used for storing the link page and type thereof；
Rules unit for store between different types of TV programme and the different types of link pageJoin rule, suitably shake the TV-link page for different TV programme couplings；
Administrative unit is for according to the matched rule in rules unit, television program type information and Web page classifyingInformation, pre-sets the corresponding link page for different TV programme automatically；
Intelligent terminal is used for logging in wechat platform and participates in shaking TV functions, and browses the described link page.
Further, administrative unit is divided into artificial mode and automatic mode；
In automatic mode, administrative unit pre-sets for different TV programme automatically according to matched ruleSuitably shake the TV-link page.
Technical scheme in above-described embodiment shakes the url page of TV functions owing to using special module managementFace, enriches the composition of the link page that user is browsed, can arrange many for various types of TV programmeThe linked contents of unitization, the Web content providing topicality, social, best quality for spectators, excite spectatorsParticipate in the enthusiasm of TV programme, strengthen the cohesion of spectators further, attract more spectators to television contentAttention rate, and the big data function of " shaking TV " can be made full use of, for programme machinating, program systemMake to provide preferably service, it is achieved the variation of form of programs and keeping on improving, better meet the need of audientAsk.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or meterCalculation machine program product.Therefore, the present invention can use complete hardware embodiment, complete software implementation or knotThe form of the embodiment in terms of conjunction software and hardware.And, the present invention can use and wherein wrap one or moreComputer-usable storage medium containing computer usable program code (include but not limited to disk memory andOptical memory etc.) form of the upper computer program implemented.
The present invention is with reference to method, equipment (system) and computer program product according to embodiments of the present inventionThe flow chart of product and/or block diagram describe.It should be understood that can by computer program instructions flowchart and/ or block diagram in each flow process and/or flow process in square frame and flow chart and/or block diagram and/Or the combination of square frame.These computer program instructions can be provided to general purpose computer, special-purpose computer, embeddingThe processor of formula datatron or other programmable data processing device is to produce a machine so that by calculatingThe instruction that the processor of machine or other programmable data processing device performs produces for realizing at flow chart oneThe device of the function specified in individual flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions may be alternatively stored in and computer or the process of other programmable datas can be guided to setIn the standby computer-readable memory worked in a specific way so that be stored in this computer-readable memoryInstruction produce and include the manufacture of command device, this command device realizes in one flow process or multiple of flow chartThe function specified in flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, makesSequence of operations step must be performed to produce computer implemented place on computer or other programmable devicesReason, thus the instruction performed on computer or other programmable devices provides for realizing flow chart oneThe step of the function specified in flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification without deviating from this to the present inventionThe spirit and scope of invention.So, if these amendments of the present invention and modification belong to the claims in the present inventionAnd within the scope of equivalent technologies, then the present invention is also intended to comprise these change and modification.