A kind of outdoor advertising remote supervision systemTechnical field
The present invention relates to outdoor media monitoring technical field, be exactly specifically a kind of outdoor advertising remote supervision system.
Background technology
Outdoor media is a kind of important form of advertisement putting, and the development of current outdoor advertising is swift and violent, along with the Internet andThe arrival of big data age, the data of ad distribution, distribution effect, quality are the most increasingly paid close attention to by client, but owing to open air is wideThe input place dispersion accused, is not easy to management, and manager is for knowing afore-mentioned, and general employing is artificially patrolled mode, but thisIt is big that class mode equally exists management difficulty, and monitoring result subjectivity is strong, and the monitoring result in certain time limit such as cannot review at the drawback,Thus it is necessary that the information system of the monitoring mode to this type of outdoor media is studied.
Existing outdoor advertising is propagated by being arranged at the billboard of open air, but the dispersion of the billboard of open air, noConcentrating, and major part is arranged on eminence, the existing advertising company i.e. publicity of the outdoor advertising of media master needs to pass through businessMember carries out picture and text or electronic demonstration to client, even needs to carry out on-the-spot investigation, needs to carry out the most on the spot observing a surname of advertisementPassing effect and safeguarding, consuming a large amount of manpower financial capacity, the effect simultaneously publicized cannot be grasped the most timely, each notWith the publicity situation of outdoor advertising and carry out actual the effect of publicity whether can to media master tape, it is impossible to one standard of media masterTrue judgement or data statistics, therefore, easily allow media master spend to publicize still effect and do not reach, and the effect reached is notCan be added up by data, can only add up by personnel on site, the later stage operation to the content of publicity can not provide effectiveGross data.
Summary of the invention
It is an object of the invention to provide a kind of outdoor advertising remote supervision system, this monitoring system is capable of outdoor wideReal-time attention at announcement and the analysis of the crowd of concern, accurately carry out the system of data for the effect of publicity reached by advertisementMeter, and it is transferred to the information management platform of media master in time, had been directed towards by information management platform accurate assurance the effect of publicityThe effect of publicity makes the marketing program of publicity product.
The present invention solves its technical problem and is adopted the technical scheme that: a kind of outdoor advertising remote supervision system, includingVideo acquisition end, data analysis end, data transmission terminal and information management platform, video acquisition end is to the video around outdoor advertisingStream is acquired rear input data analysis end and carries out data analysis, by data transmission module by video acquisition end after being analyzedVideo flowing and the data results of data analysis end be transferred to the information management platform of media main side, patted by message tubePlatform detects and inquires about；
Described video acquisition end is multiple wide angle cameras, and described wide angle cameras each gathers the video in sectional areaStream, described video acquisition end connects mobile Target Identification Unit, and described mobile Target Identification Unit is to camera acquisitionVideo flowing judges, by being analyzed the video of former and later two 0.5 second time point, it is achieved mobile target recognition,When identifying that target then controls video camera for mobile target and carries out video acquisition, when target is that static target then controls video camera stoppingVideo acquisition, is effectively ensured the efficiency of video acquisition, reduces storage and the analysis of later stage invalid data；
Described data analysis end carries out data analysis to the video flowing of described video acquisition end, to the attention rate in video flowingIt is analyzed counting with concern crowd；
Described data analysis end includes attention-degree analysis module and pays close attention to population analysis module；
Described attention-degree analysis module carries out facial recognition by facial recognition modules to the people paid close attention to, and exists unified concern peopleCarry out timing on the concern time, the number of times paid close attention to is added up and stored；
Pay close attention to population analysis module, carry out body scan identification by characteristics of human body's identification module to paying close attention to people, identify content bagInclude: age bracket, sex, height, dressing and occupation, go out to pay close attention to by the color and floristic analysing paying close attention to the dressing of people in video flowingThe age bracket of people and sex, by the height of measurement concern people at the angle by the shooting of video camera Yu horizontal plane, calculatePay close attention to the height of people, carry out professional judgment by paying close attention to the appearance dressing of people and accessories and belongings, analyze occupation；
The video flowing of video acquisition end and the data analysis of data analysis end are transferred to message tube by described data transmission modulePlatform；
The OO server end that described information management platform use dynamic web page technique makes, based on HADOOP pointThe data analysis of data analysis end is carried out concentrating placement, storing and inquire about by cloth memory technology, facilitates client to realize advertisementEnd remotely monitors the information of concern crowd, and by the analytical structure of the attention rate of data analysis end with the crowd of concern, makes phaseThe Marketing Countermeasures answered, effectively achieves the monitoring of outdoor advertising, and realizes the early stage prediction of outdoor advertising end consumer groups.
As optimization, described wide angle cameras is provided with the steering wheel driving photographic head to rotate.
As optimization, described wide angle cameras connects supply unit, and described supply unit is solar module.
The invention has the beneficial effects as follows: compared with prior art, a kind of outdoor advertising remote supervision system of the present invention, shouldMonitoring system is capable of real-time attention at outdoor advertising and the analysis of the crowd of concern, accurately for being reached by advertisementThe effect of publicity carries out the statistics of data, and is transferred to the information management platform of media master in time, accurate by information management platformAssurance the effect of publicity has been directed towards the effect of publicity and makes the marketing program of publicity product.
Accompanying drawing explanation
Fig. 1 is that the present invention monitors system construction drawing；
Fig. 2 is data analysis end structure schematic diagram of the present invention.
Detailed description of the invention
Embodiment 1
A kind of outdoor advertising remote supervision system, pats including video acquisition end, data analysis end, data transmission terminal and message tubePlatform, video acquisition end is acquired rear input data analysis end and carries out data analysis, carries out the video flowing around outdoor advertisingBy data transmission module, the video flowing of video acquisition end and the data results of data analysis end are transferred to matchmaker after analysisThe information management platform of body main side, is detected by information management platform and inquires about；
Described video acquisition end is multiple wide angle cameras, and described wide angle cameras each gathers the video in sectional areaStream, described video acquisition end connects mobile Target Identification Unit, and described mobile Target Identification Unit is to camera acquisitionVideo flowing judges, by being analyzed the video of former and later two 0.5 second time point, it is achieved mobile target recognition,When identifying that target then controls video camera for mobile target and carries out video acquisition, when target is that static target then controls video camera stoppingVideo acquisition, is effectively ensured the efficiency of video acquisition, reduces storage and the analysis of later stage invalid data；
Described data analysis end carries out data analysis to the video flowing of described video acquisition end, to the attention rate in video flowingIt is analyzed counting with concern crowd；
Described data analysis end includes attention-degree analysis module and pays close attention to population analysis module；
Described attention-degree analysis module carries out facial recognition by facial recognition modules to the people paid close attention to, and exists unified concern peopleCarry out timing on the concern time, the number of times paid close attention to is added up and stored；
Pay close attention to population analysis module, carry out body scan identification by characteristics of human body's identification module to paying close attention to people, identify content bagInclude: age bracket, sex, height, dressing and occupation, go out to pay close attention to by the color and floristic analysing paying close attention to the dressing of people in video flowingThe age bracket of people and sex, by the height of measurement concern people at the angle by the shooting of video camera Yu horizontal plane, calculatePay close attention to the height of people, carry out professional judgment by paying close attention to the appearance dressing of people and accessories and belongings, analyze occupation；
The video flowing of video acquisition end and the data analysis of data analysis end are transferred to message tube by described data transmission modulePlatform；
The OO server end that described information management platform use dynamic web page technique makes, based on HADOOP pointThe data analysis of data analysis end is carried out concentrating placement, storing and inquire about by cloth memory technology, facilitates client to realize advertisementEnd remotely monitors the information of concern crowd, and by the analytical structure of the attention rate of data analysis end with the crowd of concern, makes phaseThe Marketing Countermeasures answered, effectively achieves the monitoring of outdoor advertising, and realizes the early stage prediction of outdoor advertising end consumer groups.
As optimization, described wide angle cameras is provided with the steering wheel driving photographic head to rotate.
As optimization, described wide angle cameras connects supply unit, and described supply unit is solar module.
A kind of outdoor advertising remote supervision system of the present invention, this monitoring system is capable of the real-time pass at outdoor advertisingNote degree and the analysis of the crowd of concern, accurately carried out the statistics of data, and transmit in time for the effect of publicity reached by advertisementTo the information management platform of media master, have been directed towards the effect of publicity by information management platform accurate assurance the effect of publicity and make a surnamePass the marketing program of product.
Above-mentioned detailed description of the invention is only the concrete case of the present invention, and the scope of patent protection of the present invention includes but not limited toThe product form of above-mentioned detailed description of the invention and style, any a kind of outdoor advertising meeting claims of the present invention is remotely supervisedExamining system and any person of an ordinary skill in the technical field are suitably changed what it did or modify, and all should fall into the present inventionScope of patent protection.