技术领域technical field
本发明涉及网络技术领域，特别地，涉及一种商户营销方法及系统。The present invention relates to the field of network technology, in particular, to a merchant marketing method and system.
背景技术Background technique
互联网潮流，使所有行业拥抱互联网，甚至抛弃线下而仅仅开展线上经营，形成“互联网+”概念，并且成为一项市场巨大的产业，但互联网潮流不是简单的线上，而应该是一种线上线下(O2O，Online To Offline，线上到线下)。The trend of the Internet has made all industries embrace the Internet, and even abandon the offline business and only carry out online operations, forming the concept of "Internet +" and becoming an industry with a huge market. However, the trend of the Internet is not simply online, but a kind of Online to offline (O2O, Online To Offline, online to offline).
很多商户在互联网潮流中发展很好，这些商户结合线上和线下进行经营，在线上开设店面是常见的线上经营方式，线下提供无线网络和优质服务，并且在消费者进行支付时，采用网络支付方式，达到一种线上和线下的结合，大数据的存在，也为商户更好的融合线上和线下提供了基础。Many merchants have developed well in the Internet trend. These merchants combine online and offline operations. Opening stores online is a common way of online operations. They provide wireless networks and high-quality services offline, and when consumers pay, The online payment method is used to achieve a combination of online and offline, and the existence of big data also provides a basis for merchants to better integrate online and offline.
目前，商户的营销方式越来越多，通过粉丝和会员方式进行营销是一种高效的营销方式，增加粉丝和会员的方式包括线上方式和线下方式，消费者(包括普通消费者、粉丝和会员)在线上或线下成为商户粉丝或会员，再到商户实体店消费，消费者通过线上选购消费，再进行支付，但对于商户，仅能在消费者选择限定的支付方式时，商户才能获悉消费者在实体店消费，同时，商户在消费者完成消费并支付后，才获悉消费者为实体店消费，无法为消费者提供预先定制的消费信息，并且，商户存储的数据信息存在明显局限，无法为消费者提供有价值的消费信息。At present, there are more and more marketing methods for merchants. Marketing through fans and members is an efficient marketing method. The ways to increase fans and members include online and offline methods. Consumers (including ordinary consumers, fans, etc.) and members) become fans or members of the merchant online or offline, and then go to the merchant’s physical store to consume. Consumers purchase online and then pay, but for the merchant, only when the consumer chooses a limited payment method, Merchants can only know that consumers are consuming in physical stores. At the same time, merchants can only learn that consumers are consuming in physical stores after consumers complete consumption and payment. They cannot provide consumers with pre-customized consumption information, and the data information stored by merchants exists Obvious limitations, unable to provide consumers with valuable consumption information.
发明内容Contents of the invention
为解决现有技术中商户经营线上和线下结合较差，无法为消费者提供定制的消费信息及消费信息价值低的技术问题，本发明提供一种商户经营线上和线下结合好，能为消费者提供预先的针对性消费信息及消费信息价值高的商户营销方法及系统。In order to solve the technical problems in the prior art that the combination of online and offline merchants' operations is poor, and that it is impossible to provide consumers with customized consumption information and low value of consumption information, the present invention provides a kind of online and offline integration of merchants' operations. A merchant marketing method and system that can provide consumers with targeted consumption information in advance and high value of the consumption information.
本发明提供的一种商户营销方法，包括：A merchant marketing method provided by the present invention includes:
商户智能终端输出无线网络，无线网络覆盖一定范围；The merchant's smart terminal outputs a wireless network, and the wireless network covers a certain range;
消费者终端进入该无线网络覆盖范围，与所述商户智能终端连接；The consumer terminal enters the coverage area of the wireless network and connects with the merchant's smart terminal;
所述商户智能终端获取所述消费者终端的终端标识；The merchant's smart terminal obtains the terminal identification of the consumer terminal;
将所述消费者终端的终端标识与商户的会员账户信息匹配；matching the terminal identification of the consumer terminal with the member account information of the merchant;
所述商户智能终端与第三方数据平台连接；The merchant's smart terminal is connected to a third-party data platform;
匹配成功，利用所述商户智能终端与所述第三方数据平台中的信息数据进行信息整合，生成定制营销信息，向所述消费者终端发送所述定制营销信息。If the matching is successful, use the merchant smart terminal to integrate information with the information data in the third-party data platform to generate customized marketing information, and send the customized marketing information to the consumer terminal.
根据本发明的一个优选实施例，所述商户的会员账户信息只存储于所述商户智能终端、或同时存储于所述商户智能终端和所述第三方数据平台，若存储于所述第三方数据平台，则所述商户智能终端获取所述消费者终端的终端标识后，将所述终端标识发送至所述第三方数据平台。According to a preferred embodiment of the present invention, the member account information of the merchant is only stored in the smart terminal of the merchant, or stored in the smart terminal of the merchant and the third-party data platform at the same time, if stored in the third-party data platform, after the merchant smart terminal acquires the terminal identifier of the consumer terminal, it sends the terminal identifier to the third-party data platform.
根据本发明的一个优选实施例，所述商户智能终端记录会员与商户间形成的历史数据，所述第三方数据平台记录该会员的网络历史数据，所述第三方数据平台的数量为一个或多个。According to a preferred embodiment of the present invention, the merchant smart terminal records the historical data formed between the member and the merchant, the third-party data platform records the member's network historical data, and the number of the third-party data platforms is one or more indivual.
根据本发明的一个优选实施例，所述定制营销信息的整合生成流程为，According to a preferred embodiment of the present invention, the integrated generation process of the customized marketing information is as follows:
将会员账户信息与所述第三方数据平台进行数据分析，会员账户获得第一关联数据；Perform data analysis on the member account information and the third-party data platform, and the member account obtains the first associated data;
所述商户智能终端接收第一关联数据，对第一关联数据与所述商户智能终端存储的数据进行分析，生成会员账户的第二关联数据；The merchant smart terminal receives the first associated data, analyzes the first associated data and the data stored in the merchant smart terminal, and generates second associated data of the member account;
根据第二关联数据生成所述定制营销信息。The customized marketing information is generated according to the second associated data.
根据本发明的一个优选实施例，所述商户智能终端与所述第三方数据平台之间设置数据关联权限，所述商户智能终端包括的部分数据信息作为所述商户智能终端与所述第三方数据平台之间的数据关联权限的依据。According to a preferred embodiment of the present invention, data association permissions are set between the merchant smart terminal and the third-party data platform, and part of the data information included in the merchant smart terminal is used as the data link between the merchant smart terminal and the third-party data platform. The basis for data association permissions between platforms.
本发明还提供一种商户营销系统，包括The present invention also provides a merchant marketing system, comprising
商户智能终端，所述商户智能终端包括第一无线网络模块，用于输出无线网络，无线网络覆盖一定范围；The merchant's intelligent terminal, the merchant's intelligent terminal includes a first wireless network module, which is used to output a wireless network, and the wireless network covers a certain range;
消费者终端，所述消费者终端包括第二无线网络模块，用于进入该无线网络覆盖范围时，与所述商户智能终端连接；A consumer terminal, the consumer terminal includes a second wireless network module, which is used to connect to the merchant's smart terminal when entering the coverage of the wireless network;
获取模块，包括于所述商户智能终端，用于获消费者终端的终端标识标识；An acquisition module, included in the smart terminal of the merchant, is used to obtain the terminal identification of the consumer terminal;
匹配模块，用于将所述消费者终端的终端标识与商户的会员账户信息匹配；A matching module, configured to match the terminal identification of the consumer terminal with the member account information of the merchant;
第三方数据平台，用于与所述商户智能终端连接；A third-party data platform for connecting with the smart terminal of the merchant;
营销模块，包括于所述商户智能终端，匹配成功，利用所述商户智能终端与所述第三方数据平台中的信息数据进行信息整合，通过所述营销模块生成定制营销信息，向所述消费者终端发送所述定制营销信息。The marketing module is included in the smart terminal of the merchant. If the matching is successful, the smart terminal of the merchant is used to integrate the information and data in the third-party data platform, and the customized marketing information is generated through the marketing module and sent to the consumers. The terminal sends the customized marketing information.
根据本发明的一个优选实施例，会员账户信息模块，用于存储会员账户信息，所述会员账户信息模块包括于所述商户智能终端，或所述商户智能终端和所述第三方数据平台，若包括于所述第三方数据平台，则所述商户智能终端获取所述消费者终端的终端标识后，将所述终端标识发送至所述第三方数据平台。According to a preferred embodiment of the present invention, the member account information module is used to store member account information, and the member account information module is included in the merchant smart terminal, or the merchant smart terminal and the third-party data platform, if Included in the third-party data platform, the merchant smart terminal sends the terminal identifier to the third-party data platform after acquiring the terminal identifier of the consumer terminal.
根据本发明的一个优选实施例，所述商户智能终端包括第一存储模块，用于存储会员与商户间形成的历史数据，所述第三方数据平台包括第二存储模块，用于该会员的其它网络历史数据，所述第三方数据平台的数量为一个或多个。According to a preferred embodiment of the present invention, the merchant smart terminal includes a first storage module for storing historical data formed between members and merchants, and the third-party data platform includes a second storage module for other For network historical data, the number of the third-party data platforms is one or more.
根据本发明的一个优选实施例，包括第一分析模块和第二分析模块，According to a preferred embodiment of the present invention, comprising a first analysis module and a second analysis module,
所述第一分析模块包括于所述第三方数据平台，用于将会员账户信息与所述第三方数据平台进行数据分析，会员账户获得第一关联数据；The first analysis module is included in the third-party data platform, and is used for performing data analysis on the member account information and the third-party data platform, and the member account obtains the first associated data;
所述第二分析模块包括于所述商户智能终端，所述商户智能终端接收第一关联数据，所述第二分析模块用于对第一关联数据与所述商户智能终端存储的数据进行分析，生成会员账户的第二关联数据；The second analysis module is included in the merchant smart terminal, the merchant smart terminal receives the first associated data, and the second analysis module is used to analyze the first associated data and the data stored in the merchant smart terminal, Generate the second associated data of the member account;
所述营销模块用于根据第二关联数据，生成所述定制营销信息。The marketing module is used to generate the customized marketing information according to the second associated data.
根据本发明的一个优选实施例，包括关联设定模块，所述关联设定模块包括于所述商户智能终端或/和所述第三方数据平台，用于所述商户智能终端与所述第三方数据平台之间设置数据关联权限，所述商户智能终端的包括的部分数据信息作为所述商户智能终端与所述第三方数据平台之间的数据关联权限的依据。According to a preferred embodiment of the present invention, an association setting module is included, and the association setting module is included in the merchant smart terminal or/and the third-party data platform, and is used for the merchant smart terminal and the third party The data association authority is set between the data platforms, and part of the data information included in the merchant's smart terminal is used as the basis for the data association authority between the merchant's smart terminal and the third-party data platform.
本发明提供的技术方案具有如下有益效果：The technical scheme provided by the invention has the following beneficial effects:
1、通过采用终端标识作为消费者与商户匹配的介质信息的设计，利于商户经营的线上和线下结合，并且利于消费者账户的安全；1. By adopting terminal identification as the design of media information matching between consumers and merchants, it is conducive to the combination of online and offline operations of merchants, and is conducive to the security of consumer accounts;
2、在店内无线网络连接后，商户智能终端及时读取消费者终端的终端标识，获悉消费者在实体店内消费，并匹配终端标识，判断是否为会员或粉丝，进而推送特定的营销信息；2. After connecting to the wireless network in the store, the merchant's smart terminal reads the terminal identification of the consumer terminal in time, learns that the consumer is consuming in the physical store, matches the terminal identification, judges whether it is a member or a fan, and then pushes specific marketing information;
3、通过将商户采集的数据与一个或多个第三方数据平台连接，获取消费者的不同场景数据信息，进而为消费者提供价值高的营销信息；3. By connecting the data collected by merchants with one or more third-party data platforms, obtain different scene data information of consumers, and then provide consumers with high-value marketing information;
4、通过在商户智能终端与第三方数据平台间设置关联权限，对消费者信息安全提供保护。4. Provide protection for consumer information security by setting associated permissions between merchant smart terminals and third-party data platforms.
除了上面所描述的目的、特征和优点之外，本发明还有其它的目的、特征和优点。下面将参照图，对本发明作进一步详细的说明。In addition to the objects, features and advantages described above, the present invention has other objects, features and advantages. Hereinafter, the present invention will be described in further detail with reference to the drawings.
附图说明Description of drawings
为了更清楚地说明本发明实施例中的技术方案，下面将对实施例描述中所需要使用的附图作简单地介绍，显而易见地，下面描述的附图仅仅是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其它的附图，其中：In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the following will briefly introduce the drawings that need to be used in the description of the embodiments. Obviously, the drawings described below are only some embodiments of the present invention. For Those of ordinary skill in the art can also obtain other drawings based on these drawings without any creative effort, wherein:
图1是本发明提供的一种商户营销方法的流程示意图；Fig. 1 is a schematic flow chart of a merchant marketing method provided by the present invention;
图2是本发明提供的一种商户营销系统的结构框图；Fig. 2 is a structural block diagram of a merchant marketing system provided by the present invention;
图3是图2所示的商户智能终端的结构框图。Fig. 3 is a structural block diagram of the merchant's smart terminal shown in Fig. 2 .
具体实施方式detailed description
下面结合本发明的附图，对本发明实施例中的技术方案进行清楚、完整的描述，显然，所描述的实施例仅是本发明的一部分实施例，而不是全部的实施例。The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of them.
请参阅图1，是本发明提供的一种商户营销方法的流程示意图；Please refer to Fig. 1, which is a schematic flow chart of a merchant marketing method provided by the present invention;
本发明的实施例提供一种商户营销方法及系统，通过消费者终端标识与会员账户信息匹配，结合大数据，为消费者推送定制营销信息。具体应用场景为商户实体店内，消费者持消费者终端进入商户实体店内，连接商户智能终端发出的无线网络，商户智能终端获取消费者终端的终端标识，将终端标识与商户智能终端存储的商户会员账户信息匹配，当匹配成功，商户智能终端调取该会员账户的历史数据、商户营销活动、会员账户信息和从第三方数据平台获取的数据信息，生成定制营销信息，将定制营销信息发送给消费者。Embodiments of the present invention provide a merchant marketing method and system, which push customized marketing information for consumers by matching consumer terminal identifiers with member account information and combining big data. The specific application scenario is that in the merchant's physical store, the consumer enters the merchant's physical store with the consumer terminal and connects to the wireless network sent by the merchant's smart terminal. Account information matching, when the matching is successful, the merchant’s smart terminal retrieves the historical data of the member account, merchant marketing activities, member account information and data information obtained from the third-party data platform, generates customized marketing information, and sends the customized marketing information to consumers By.
本发明提供的一种商户营销方法，步骤流程如下：A merchant marketing method provided by the present invention has the following steps:
S1商户智能终端输出无线网络，无线网络覆盖一定范围；The S1 merchant smart terminal outputs a wireless network, and the wireless network covers a certain range;
所述商户智能终端连接互联网，可以通过WIFI、3G、4G等无线方式连接互联网，也可以通过有线方式连接互联网。The merchant's smart terminal is connected to the Internet, either through wireless methods such as WIFI, 3G, 4G, or through wired methods.
所述商户智能终端输出无线网络，用于与其他终端连接，所述无线网络可以为WIFI无线网络，也可以为蓝牙、紫蜂等无线网络。The merchant intelligent terminal outputs a wireless network for connecting with other terminals, and the wireless network may be a WIFI wireless network, or a wireless network such as Bluetooth or Zigbee.
所述无线网络覆盖的范围为商户的门店范围，可以延及商户门店之外也可以小于商户门店范围，当覆盖范围小于门店范围时，可以通过增加所述商户智能终端数量并合理布置来覆盖商户门店范围。The range covered by the wireless network is the range of the store of the merchant, which can be extended beyond the store of the merchant or smaller than the range of the store of the merchant. When the coverage is smaller than the range of the store, the number of intelligent terminals of the merchant can be increased and arranged reasonably to cover the merchant store range.
所述商户智能终端也可以与其他终端进行有线连接，如商户使用的电脑。The merchant smart terminal can also be wired with other terminals, such as computers used by merchants.
S2消费者终端进入该无线网络覆盖范围，与所述商户智能终端连接；S2 The consumer terminal enters the coverage area of the wireless network and connects with the smart terminal of the merchant;
消费者携带消费者终端进入店内消费或从商户门店周围经过时，消费者打开所述消费者终端的无线网络连接或消费者终端保持无线网络连接开启，当进入所述商户智能终端输出的无线网络覆盖范围时，所述消费者终端尝试与所述商户智能终端连接：When a consumer brings a consumer terminal into the store for consumption or passes around the store of the merchant, the consumer turns on the wireless network connection of the consumer terminal or the consumer terminal keeps the wireless network connection turned on, and when entering the wireless network output by the smart terminal of the merchant When covered, the consumer terminal tries to connect with the merchant smart terminal:
若该消费者终端未与所述商户无线网络进行过连接，消费者确认连接后，则所述消费者终端与所述商户智能终端建立无线连接；If the consumer terminal has not been connected to the merchant's wireless network, after the consumer confirms the connection, the consumer terminal establishes a wireless connection with the merchant's smart terminal;
若所述消费者终端与所述商户智能终端进行过有效连接，则所述消费者终端与所述商户智能终端建立无线连接。If the consumer terminal has been effectively connected to the merchant smart terminal, then the consumer terminal establishes a wireless connection with the merchant smart terminal.
S3所述商户智能终端获取所述消费者终端的终端标识；S3 the merchant's smart terminal acquires the terminal identifier of the consumer terminal;
通过二者间的无线网络连接，可以进行数据通信，同时，所述商户智能终端通过安装包获取所述消费者终端的终端标识，所述消费者终端可以为手机、平板电脑、笔记本电脑或智能可穿戴设备，所述终端标识包括介质访问控制地址和国际移动设备身份号码中的至少一个。Through the wireless network connection between the two, data communication can be carried out. At the same time, the smart terminal of the merchant obtains the terminal identification of the consumer terminal through the installation package. The consumer terminal can be a mobile phone, a tablet computer, a notebook computer or a smart phone. In the wearable device, the terminal identifier includes at least one of a media access control address and an international mobile equipment identity number.
S4将所述消费者终端的终端标识与所述商户智能终端存储的会员账户信息匹配；S4 matches the terminal identification of the consumer terminal with the member account information stored in the merchant's smart terminal;
所述商户智能终端存储商户的会员账户信息，其中，所述商户的会员为消费者通过其消费者终端利用无线网络进行注册，可以为登录商户的网站、下载商户的APP、扫描商户的二维码或者第三方授权进行注册。本申请中所描述的商户的会员包括商户粉丝。The smart terminal of the merchant stores the member account information of the merchant, wherein the member of the merchant is a consumer who registers through the wireless network through the consumer terminal, which may be logging in to the merchant's website, downloading the merchant's APP, or scanning the merchant's two-dimensional code or third-party authorization to register. Members of merchants described in this application include merchant fans.
商户会员的会员账户信息至少包括会员基本信息和终端标识，会员基本信息包括会员账户名和密码等。The member account information of a merchant member includes at least basic member information and terminal identification, and the basic member information includes member account name and password.
所述商户智能终端获取所述消费者终端的终端标识后，将所述终端标识与所述商户智能终端存储的会员账户信息中的所有终端标识进行对比分析，判断出所述终端标识是否存在，若存在，匹配出所述终端标识对应的会员账户信息，进行登录。After the merchant smart terminal obtains the terminal identifier of the consumer terminal, it compares and analyzes the terminal identifier with all terminal identifiers in the member account information stored in the merchant smart terminal to determine whether the terminal identifier exists, If it exists, match the member account information corresponding to the terminal identifier and log in.
同一个消费者终端的终端标识可以注册多个会员账户，当所述消费者终端与所述商户智能终端连接，所述商户智能终端获取所述消费者终端的终端标识，并将其与所述商户智能终端存储的会员账户信息匹配，匹配出多个会员账户时，所述商户智能终端向所述消费者终端发送匹配结果，匹配结果中显示不同会员账户的部分区别信息，如账户名或最近一次消费时间等，由消费者进行选择，从而所述消费者通过选择的会员账户进行登录消费，所述商户智能终端记录所述消费者的选择。The terminal ID of the same consumer terminal can register multiple member accounts, when the consumer terminal is connected to the merchant smart terminal, the merchant smart terminal obtains the terminal ID of the consumer terminal and combines it with the The member account information stored in the merchant's smart terminal is matched, and when multiple member accounts are matched, the merchant's smart terminal sends the matching result to the consumer terminal, and the matching result displays some distinguishing information of different member accounts, such as account name or recent A consumption time, etc., are selected by the consumer, so that the consumer logs in to consume through the selected member account, and the merchant's smart terminal records the consumer's choice.
当所述终端标识对应多个会员账户时，还可以为，所述商户智能终端自动选择匹配的会员账户中一个会员账户进行登录，并显示登录结果于对应的所述消费者终端，所述消费者终端可进行会员账户的切换登录。其中，所述商户智能终端的自动选择可以依据终端标识的最近一次登录账户、终端标识一段时间内使用频次最多的登录账户或终端标识特定绑定的登录账户。When the terminal identification corresponds to multiple member accounts, it may also be that the merchant smart terminal automatically selects one of the matching member accounts to log in, and displays the log-in result on the corresponding consumer terminal. The user terminal can switch and log in the member account. Wherein, the automatic selection of the smart terminal of the merchant may be based on the last login account of the terminal ID, the login account with the most frequently used terminal ID within a period of time, or the login account specifically bound to the terminal ID.
若所述商户智能终端获取所述消费者终端的终端标识，并进行匹配时，匹配结果为不成功，即该终端标识未被消费者用来注册为商户会员，则所述商户智能终端根据获取的所述终端标识创建一个临时会员账户，并对该临时会员账户的活动、消费信息进行记录存储。当所述终端标识被消费者用来注册为商户会员时，所述商户智能终端将所述终端标识的历史数据与所述商户会员信息关联。If the merchant's smart terminal acquires the terminal ID of the consumer terminal and performs a match, the matching result is unsuccessful, that is, the terminal ID is not used by the consumer to register as a merchant member, then the merchant's smart terminal according to the acquired Create a temporary member account with the terminal identifier, and record and store the activities and consumption information of the temporary member account. When the terminal identifier is used by the consumer to register as a merchant member, the merchant smart terminal associates the historical data of the terminal identifier with the merchant member information.
所述商户的会员账户信息可以同时存储于所述商户智能终端和所述第三方数据平台，所述第三方数据平台是接收所述商户智能终端发送的所述商户的会员账户信息而进行存储。The merchant's member account information can be stored in the merchant's smart terminal and the third-party data platform at the same time, and the third-party data platform receives and stores the merchant's member account information sent by the merchant's smart terminal.
S5所述商户智能终端与第三方数据平台连接；The merchant's smart terminal described in S5 is connected to a third-party data platform;
所述商户智能终端通过WIFI、3G、4G或有线方式连接互联网，并与所述第三方数据平台通过接口进行连接，并进行数据传输。所述第三方数据平台存储的数据中也包括其消费者终端的终端标识。The merchant's smart terminal is connected to the Internet through WIFI, 3G, 4G or wired, and is connected to the third-party data platform through an interface to perform data transmission. The data stored by the third-party data platform also includes the terminal identification of its consumer terminal.
所述第三方数据平台从所述商户智能终端至少获取所述消费者终端标识，也可以包括所述消费者终端产生的存储于所述商户智能终端的消费数据The third-party data platform obtains at least the consumer terminal identifier from the merchant smart terminal, and may also include consumption data generated by the consumer terminal and stored in the merchant smart terminal
所述第三方数据平台存储有所述消费者终端在该平台产生的数据信息，所述第三方数据平台可以为餐饮、运动、购物、娱乐和生活服务平台，所述商户智能终端从所述第三方数据平台获取的数据信息可以包括消费偏好、消费金额、消费时间、消费人数、活跃度等。The third-party data platform stores the data information generated by the consumer terminal on the platform. The third-party data platform can be a platform for catering, sports, shopping, entertainment and life services. The data information obtained by the third-party data platform may include consumption preferences, consumption amount, consumption time, number of consumers, activity, etc.
在所述商户智能终端与所述第三方数据平台的数据传输中设置数据关联权限，所述数据关联权限可以分别在所述商户智能终端和所述第三方数据平台间进行人工设置，进而可以进行关联权限的扩大或缩小，其中，所述商户智能终端与所述第三方数据平台设置关联权限的依据为所述商户智能终端包括的部分数据信息，如所述消费者终端的终端标识、所述商户所属行业等。Set the data association authority in the data transmission between the merchant smart terminal and the third-party data platform, the data association authority can be manually set between the merchant smart terminal and the third-party data platform, and then can be performed Expansion or reduction of associated authority, wherein, the basis for setting associated authority between the merchant’s smart terminal and the third-party data platform is part of the data information included in the merchant’s smart terminal, such as the terminal identification of the consumer terminal, the The industry to which the merchant belongs, etc.
所述第三方数据平台的数量可以为多个，并且可以为多个行业领域的平台。所述商户智能终端记录会员与商户形成的历史数据，所述第三方数据平台记录该会员即所述消费者终端对应的终端标识形成的网络历史数据，所述商户智能终端存储的历史数据与所述第三方数据平台存储的网络历史数据之间的关联为所述消费者终端的终端标识。There may be multiple third-party data platforms, and they may be platforms in multiple industry fields. The merchant smart terminal records the historical data formed by the member and the merchant, the third-party data platform records the network historical data formed by the member, that is, the terminal identification corresponding to the consumer terminal, and the historical data stored by the merchant smart terminal is consistent with the The association between the network historical data stored by the third-party data platform is the terminal identification of the consumer terminal.
S6匹配成功，利用所述商户智能终端与所述第三方数据平台中的信息数据进行信息整合，生成定制营销信息，向所述消费者终端发送所述定制营销信息。S6 If the matching is successful, use the merchant's smart terminal to integrate information with the information data in the third-party data platform to generate customized marketing information, and send the customized marketing information to the consumer terminal.
所述商户智能终端可以通过不同无线连接方式与多个消费者终端建立通信连接，将获取的通信数据进行分类存储，如：对于会员账户、消费数据进行分别独立存储，对于会员消费数据还可以进行合并存储，利于商户管理会员并且采集较多公共数据。The merchant smart terminal can establish communication connections with multiple consumer terminals through different wireless connection methods, and classify and store the acquired communication data, such as: separately store member accounts and consumption data independently, and store consumption data of members separately. Combined storage is beneficial for merchants to manage members and collect more public data.
所述商户智能终端还存储商户的营销活动内容，商户对所述营销活动内容可以进行区分处理，如消费者在店内时的营销活动与消费者不在店内的营销活动进行区别，用于判断的根据是网络连接方式；还可以为根据消费者的不同，配置不同的营销活动内容。The merchant smart terminal also stores the marketing activity content of the merchant, and the merchant can distinguish the marketing activity content, such as distinguishing between the marketing activities when the consumer is in the store and the marketing activities when the consumer is not in the store, and the basis for judging It is a network connection method; it can also configure different marketing activities according to different consumers.
所述第三方数据平台接收所述商户智能终端发送匹配成功的会员账户信息，所述第三方数据平台结合其对应的数据信息进行分析，得出所述会员账户信息的第一关联数据，所述第三方数据平台将所述第一关联数据发送至所述商户智能终端，所述商户智能终端将所述第一关联数据和只存储于所述商户智能终端的会员账户信息进行分析，进而生成第二关联数据，再结合所述商户营销活动内容，生成所述定制营销信息，所述商户智能终端将所述定制营销信息推送至对应的所述消费者终端。The third-party data platform receives the successfully matched member account information sent by the merchant's smart terminal, and the third-party data platform analyzes the corresponding data information to obtain the first associated data of the member account information. The third-party data platform sends the first associated data to the merchant's smart terminal, and the merchant's smart terminal analyzes the first associated data and member account information stored only in the merchant's smart terminal, and then generates the second and related data, combined with the content of the merchant's marketing activities, to generate the customized marketing information, and the merchant's smart terminal pushes the customized marketing information to the corresponding consumer terminal.
请参阅图2，是本发明提供的一种商户营销系统的结构框图；Please refer to Fig. 2, which is a structural block diagram of a merchant marketing system provided by the present invention;
本发明提供的一种商户营销系统1，包括商户智能终端11、消费者终端13和第三方数据平台15，所述商户智能终端11分别与所述消费者终端13、所述第三方数据平台15无线连接。A merchant marketing system 1 provided by the present invention comprises a merchant intelligent terminal 11, a consumer terminal 13 and a third-party data platform 15, and the merchant intelligent terminal 11 is connected to the consumer terminal 13 and the third-party data platform 15 respectively. Wireless connections.
请再参阅图3，是图2所示的商户智能终端的结构框图。Please refer to FIG. 3 again, which is a structural block diagram of the merchant smart terminal shown in FIG. 2 .
所述商户智能终端11包括第一无线网络模块111、获取模块112、匹配模块113、会员账户信息模块114、第一存储模块115、第二分析模块116、第一关联设定模块117和营销模块118。The merchant smart terminal 11 includes a first wireless network module 111, an acquisition module 112, a matching module 113, a member account information module 114, a first storage module 115, a second analysis module 116, a first association setting module 117 and a marketing module 118.
所述第一无线网络模块111用于连接互联网和输出无线网络，通过互联网网络与所述第三方数据平台15连接，通过输出的无线网络将所述商户智能终端11与所述消费者终端13连接，在本实施例中，所述第一无线网络模块111可以为WIFI模块、蓝牙模块或紫蜂模块中的一个或多个。The first wireless network module 111 is used to connect to the Internet and output a wireless network, connect to the third-party data platform 15 through the Internet network, and connect the smart terminal 11 of the merchant to the consumer terminal 13 through the output wireless network , in this embodiment, the first wireless network module 111 may be one or more of a WIFI module, a Bluetooth module or a Zigbee module.
所述获取模块112与所述第一无线网络模块111连接，用于在当所述商户智能终端11与所述消费者终端13连接时，所述商户智能终端11通过其获取所述消费者终端13的终端标识，其中，所述消费者终端13的终端标识可以为介质访问控制地址和国际移动设备身份号码中的至少一种。The acquisition module 112 is connected to the first wireless network module 111, and is used for acquiring the consumer terminal by the merchant smart terminal 11 when the merchant smart terminal 11 is connected to the consumer terminal 13. 13, wherein the terminal identifier of the consumer terminal 13 may be at least one of a media access control address and an international mobile equipment identity number.
所述匹配模块113与所述获取模块112连接，所述匹配模块113从所述获取模块112得到终端标识信息，将所述终端标识信息与所述商户智能终端11存储的商户会员账户信息进行匹配，所述商户会员账户信息中包括对应的终端标识信息，当匹配成功时，所述匹配模块113记录匹配结果，并允许所述消费者终端13登录对应的会员账户。The matching module 113 is connected with the acquisition module 112, the matching module 113 obtains terminal identification information from the acquisition module 112, and matches the terminal identification information with the merchant member account information stored in the merchant smart terminal 11 , the merchant member account information includes corresponding terminal identification information, and when the matching is successful, the matching module 113 records the matching result and allows the consumer terminal 13 to log in to the corresponding member account.
所述会员账户信息模块114用于存储会员的基本信息，主要包括消费者账户名、密码及其他个人隐私信息，所述会员账户信息模块114对存储的信息进行加密处理，与所述第一存储模块115存储信息的安全级别不同。The member account information module 114 is used to store the basic information of members, mainly including consumer account names, passwords and other personal privacy information. The member account information module 114 encrypts the stored information, and the first storage Module 115 stores information with different levels of security.
所述第一存储模块115用于存储会员与商户间形成的历史数据，所述历史数据中包括对会员账户进行加密后的对应会员账户，利于保障会员账户安全及存储会员账户产生的数据。The first storage module 115 is used to store the historical data formed between the member and the merchant, the historical data includes the corresponding member account after the member account is encrypted, which is beneficial to ensure the security of the member account and store the data generated by the member account.
所述第二分析模块116用于将从所述第三方数据平台15接收的数据信息和所述商户智能终端11存储的数据信息进行分析，生成新的数据信息。The second analysis module 116 is configured to analyze the data information received from the third-party data platform 15 and the data information stored in the merchant's smart terminal 11 to generate new data information.
所述第一关联设定模块117用于对所述商户智能终端11与所述第三方数据平台15通信数据的权限设置，为单向权限设置，即所述商户智能终端11的部分数据通过权限设置不允许传输至所述第三方数据平台15，如所述商户智能终端11对会员分析后的数据信息，所述第一关联设定模块117的具体功能为对权限的接口进行开或关的设置。The first association setting module 117 is used to set the permission setting of the communication data between the merchant smart terminal 11 and the third-party data platform 15, which is a one-way permission setting, that is, the partial data passing permission of the merchant smart terminal 11 Setting is not allowed to be transmitted to the third-party data platform 15, such as the data information analyzed by the merchant smart terminal 11 on members, the specific function of the first association setting module 117 is to open or close the authority interface set up.
所述营销模块118与所述第一无线网络模块111连接，包括商户营销活动信息，用于生成定制营销信息，进而将所述定制营销信息发送至所述消费者终端13。The marketing module 118 is connected to the first wireless network module 111 , includes merchant marketing activity information, and is used to generate customized marketing information, and then send the customized marketing information to the consumer terminal 13 .
所述消费者终端13包括第二无线网络模块131，所述第二无线网络模块131用于与所述第一无线网络模块111连接，即所述消费者终端13与所述商户智能终端11无线连接，所述第二无线网络模块131可以为WIFI模块、蓝牙模块和紫蜂模块中的一个或多个。所述消费者终端13可以为智能手机、平板电脑和智能可穿戴设备。The consumer terminal 13 includes a second wireless network module 131, and the second wireless network module 131 is used to connect with the first wireless network module 111, that is, the consumer terminal 13 is wirelessly connected to the merchant smart terminal 11. The second wireless network module 131 can be one or more of a WIFI module, a Bluetooth module and a Zigbee module. The consumer terminal 13 can be a smart phone, a tablet computer and a smart wearable device.
所述第三方数据平台15包括第三无线网络模块151、第二存储模块153、第二关联设定模块155和第一分析模块157。所述第三无线网络模块151与所述第二存储模块153、所述第二关联设定模块155连接，所述第二存储模块153与所述第一分析模块157连接。The third-party data platform 15 includes a third wireless network module 151 , a second storage module 153 , a second association setting module 155 and a first analysis module 157 . The third wireless network module 151 is connected to the second storage module 153 and the second association setting module 155 , and the second storage module 153 is connected to the first analysis module 157 .
所述第三方数据平台15的数量可以为一个或多个，并且所述第三方数据平台15采集的数据类型可以存在不同。The number of the third-party data platforms 15 may be one or more, and the types of data collected by the third-party data platforms 15 may be different.
所述第三无线网络模块151与所述第一无线网络模块111连接，实现所述商户智能终端11与所述第三方数据平台15数据连接，进而进行数据传输。所述第三无线网络模块151从所述商户智能终端11接收数据信息，并传输至所述第二存储模块153。The third wireless network module 151 is connected to the first wireless network module 111 to realize the data connection between the merchant smart terminal 11 and the third-party data platform 15, and then perform data transmission. The third wireless network module 151 receives data information from the merchant smart terminal 11 and transmits it to the second storage module 153 .
所述第二存储模块153存储从所述商户智能终端11接收的数据信息，主要包括商户会员对应的终端标识，同时存储同一终端标识在所述第三方数据平台15产生的数据。所述第二存储模块153还可以存储所述商户智能终端11中的商户会员消费产生的数据信息，允许从所述商户智能终端11传输至所述第二存储模块153的商户会员消费产生的数据信息，可以通过所述第一关联设定模块117设置。The second storage module 153 stores the data information received from the merchant smart terminal 11, mainly including the terminal identification corresponding to the merchant member, and stores the data generated by the same terminal identification on the third-party data platform 15 at the same time. The second storage module 153 can also store the data information generated by the consumption of merchant members in the smart terminal 11 of the merchant, allowing the data generated by the consumption of the merchant members to be transmitted from the smart terminal 11 of the merchant to the second storage module 153 The information can be set through the first association setting module 117.
所述第二关联设定模块155用于对所述第三方数据平台15与所述商户智能终端11通信数据的权限设置，通过所述第二关联设定模块155的权限设置，为单向权限设置，所述第三方数据平台15的部分数据不允许传输至所述商户智能终端11和部分数据允许传输至所述商户智能终端11。The second association setting module 155 is used to set the authority of the communication data between the third-party data platform 15 and the merchant smart terminal 11, and the authority setting of the second association setting module 155 is a one-way authority It is set that part of the data of the third-party data platform 15 is not allowed to be transmitted to the merchant smart terminal 11 and part of the data is allowed to be transmitted to the merchant smart terminal 11.
所述第一关联设定模块117和所述第二关联设定模块155也可以均为双向权限设置，在所述商户智能终端11和所述第三方数据平台15间预先设置了数据权限接口，即通过所述第一关联设定模块117或所述第二关联设定模块155，能实现对从所述商户智能终端11传输至所述第三方数据平台15的数据信息权限设置和从所述第三方数据平台15传输至所述商户智能终端11的数据信息权限设置。采用双向权限设置时，所述第一关联设定模块117和所述第二关联设定模块155为相同关联设定模块。The first association setting module 117 and the second association setting module 155 can also be two-way authority settings, and a data authority interface is preset between the merchant smart terminal 11 and the third-party data platform 15, That is, through the first association setting module 117 or the second association setting module 155, it is possible to realize the data information authority setting and transfer from the merchant smart terminal 11 to the third-party data platform 15. The third-party data platform 15 transmits the data information permission setting to the smart terminal 11 of the merchant. When two-way permission setting is adopted, the first association setting module 117 and the second association setting module 155 are the same association setting module.
所述第一分析模块157与所述第二存储模块153连接，所述第二存储模块153中包括商户会员账户信息和所述第三方数据平台15的数据信息，会员账户信息可以只为会员的终端标识，所述第一分析模块157以所述会员账户信息为依据，调取所述第三方数据平台15中与所述会员账户信息相关的数据信息，进行分析后，为所述会员账户生成第一关联数据，如商户为餐饮店，所述第三方数据平台15为金融平台，可以为支付宝金融平台，则生成的第一关联数据为对商户会员相关其金融信息的数据。生成的第一关联数据，发送至所述商户智能终端11。The first analysis module 157 is connected to the second storage module 153, and the second storage module 153 includes merchant member account information and the data information of the third-party data platform 15, and the member account information can only be the member's Terminal identification, the first analysis module 157 calls the data information related to the member account information in the third-party data platform 15 based on the member account information, and after analysis, generates For the first associated data, if the merchant is a restaurant, and the third-party data platform 15 is a financial platform, which may be the Alipay financial platform, then the generated first associated data is data related to the financial information of merchant members. The generated first associated data is sent to the smart terminal 11 of the merchant.
所述第二分析模块116获取所述商户智能终端11接收的第一关联数据，所述商户智能终端11的所述第一存储模块115中包括商户会员在商户产生的数据信息，如餐饮消费偏好、消费人数、消费时长等，所述第二分析模块116根据上述数据信息为商户会员生成第二关联数据。The second analysis module 116 acquires the first associated data received by the merchant's smart terminal 11, and the first storage module 115 of the merchant's smart terminal 11 includes data information generated by merchant members in the merchant, such as catering consumption preferences , the number of consumers, the duration of consumption, etc., the second analysis module 116 generates second associated data for merchant members according to the above data information.
所述商户智能终端11的所述营销模块118获取所述第二关联数据，并结合所述营销模块118中的商户营销活动信息，如派发卡券活动、折扣活动、积分活动、调查评价活动、游戏互动活动等中匹配出相应活动信息，为该商户会员定制营销信息，再通过所述第一无线网络模块111发送至所述消费者终端13。The marketing module 118 of the merchant smart terminal 11 acquires the second associated data, and combines the merchant marketing activity information in the marketing module 118, such as card distribution activities, discount activities, points activities, survey evaluation activities, Corresponding activity information is matched with game interaction activities, etc., and marketing information is customized for the merchant member, and then sent to the consumer terminal 13 through the first wireless network module 111 .
本发明具有的有益效果：The beneficial effect that the present invention has:
1、通过采用终端标识作为消费者与商户匹配的介质信息的设计，利于商户经营的线上和线下结合，并且利于消费者账户的安全；1. By adopting terminal identification as the design of media information matching between consumers and merchants, it is conducive to the combination of online and offline operations of merchants, and is conducive to the security of consumer accounts;
2、在店内无线网络连接后，商户智能终端及时读取消费者终端的终端标识，获悉消费者在实体店内消费，并匹配终端标识，判断是否为会员或粉丝，进而推送特定的营销信息；2. After connecting to the wireless network in the store, the merchant's smart terminal reads the terminal identification of the consumer terminal in time, learns that the consumer is consuming in the physical store, matches the terminal identification, judges whether it is a member or a fan, and then pushes specific marketing information;
3、通过将商户采集的数据与一个或多个第三方数据平台连接，获取消费者的不同场景数据信息，进而为消费者提供价值高的营销信息；3. By connecting the data collected by merchants with one or more third-party data platforms, obtain different scene data information of consumers, and then provide consumers with high-value marketing information;
4、通过在商户智能终端与第三方数据平台间设置关联权限，对消费者信息安全提供保护。4. Provide protection for consumer information security by setting associated permissions between merchant smart terminals and third-party data platforms.
以上所述仅为本发明的实施例，并非因此限制本发明的专利保护范围，凡是利用本发明说明书及附图内容所作的等效结构或等效流程变换，直接或间接运用在其它相关的技术领域，均同理包括在本发明的专利保护范围内。The above is only an embodiment of the present invention, and does not limit the scope of patent protection of the present invention. Any equivalent structure or equivalent process transformation made by using the description of the present invention and the contents of the accompanying drawings is directly or indirectly used in other related technologies. fields, all of which are equally included in the scope of patent protection of the present invention.
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