Information subscribing method and deviceTechnical field
The application relates to field of computer technology, particularly relates to information subscribing method and device.
Background technology
User obtains internet information for convenience, and some internet content provider can provide the user subscription clothesBusiness.Have subscribed the user of internet content provider's content, internet content provider can be received by client afterwardsThe content provided.In prior art, provide the user the website that content providers is news type of subscription service, news typeWebsite news content is classified in advance, then user can pass through client, in existing news category selectThe news category belonging to content that self is interested, and the content of this news category is subscribed to, content providers is the most permissibleThe news content subscribed to client push user.
Such as, the news category in certain news website includes the new of the types such as military news, entertainment news, social newsHear.This news website provides the user the service subscribing to all kinds of news, if user pays close attention to military news, then this user can orderRead military class news, so this news website and just can push military news for user in time.
In the prior art, the classification that user divides only in content providers carries out content subscription, content providersThe classification divided is the subjective division of content providers, and in the Internet, the hobby of user is personalized, and such user existsDuring certain class content of subscribed content provider, such content often comprises the uninterested content of some users, Yong HubianNeed from the content received, screen self content interested further to read.Such as, certain user may prefer toBrowse the military news about the U.S. in external military news, then user just needs the consuming time in the military news subscribed toSelect the military news relevant to the U.S. to browse.Information subscribing method the most of the prior art, its convenience is relatively low.
Summary of the invention
The embodiment of the present application provides a kind of information subscribing method, convenient in order to solve information subscribing method of the prior artThe problem that property is relatively low.
The embodiment of the present application also provides for a kind of information subscribing device, in order to solve information subscribing method of the prior art justThe problem that profit is relatively low.
The embodiment of the present application also provides for a kind of information subscribing method, in order to solve information subscribing method of the prior art justThe problem that profit is relatively low.
The embodiment of the present application also provides for a kind of information subscribing device, in order to solve information subscribing method of the prior art justThe problem that profit is relatively low.
The embodiment of the present application employing following technical proposals:
A kind of information subscribing method, described method includes:
Obtain the content of content providers offer as candidate information；
According to user's portrait that the user account that have subscribed described content is corresponding, determine with described from described candidate informationThe information that user's portrait that user account is corresponding matches, as information to be pushed；
By described information to be pushed, it is pushed to the client that described user account is corresponding.
A kind of information subscribing device, described device includes:
Candidate information acquiring unit, for obtaining the content of content providers offer as candidate information；
Information to be pushed determines unit, draws a portrait for the user corresponding according to the user account that have subscribed described content, fromDescribed candidate information determines the information that the user portrait corresponding with described user account matches, as information to be pushed；
Information pushing unit, for by described information to be pushed, is pushed to the client that described user account is corresponding.
A kind of information subscribing method, it is characterised in that described method includes:
Client receives the subscription information that server pushes to the user account that have subscribed content providers content；
Described subscription information is that server is drawn a portrait according to the user that described user account is corresponding, determines from candidate informationThe user corresponding with described user account draw a portrait the information matched；Described candidate information obtains from content providers.
A kind of information subscribing device, it is characterised in that described device includes:
Subscription information receives unit, for receiving what server pushed to the user account that have subscribed content providers contentSubscription information；
Described subscription information is that server is drawn a portrait according to the user that described user account is corresponding, determines from candidate informationThe user corresponding with described user account draw a portrait the information matched；Described candidate information obtains from content providers.
At least one technical scheme above-mentioned that the embodiment of the present application uses can reach following beneficial effect:
Drawn a portrait by the user corresponding according to the user account that have subscribed content providers content, from described candidate informationDetermine that the user corresponding with described user account draws a portrait the information matched, then by the information pushing that determines to described user's accountThe client that family is corresponding, can push, to user, the content that user is interested, accurately relative to letter of the prior artBreath method for subscribing, it is not necessary to user does too much screening from the subscription information received, and convenience is higher.
Accompanying drawing explanation
Accompanying drawing described herein is used for providing further understanding of the present application, constitutes the part of the application, this ShenSchematic description and description please is used for explaining the application, is not intended that the improper restriction to the application.In the accompanying drawings:
The idiographic flow schematic diagram of a kind of information subscribing method that Fig. 1 provides for the embodiment of the present application；
The information that Fig. 2 is content providers in the embodiment of the present application, subscribe between Platform Server and client is closed alternatelyIt it is schematic diagram；
The recommendation information that Fig. 3 provides for the embodiment of the present application shows process schematic；
The subscription information bandwagon effect schematic diagram that Fig. 4 a provides for the embodiment of the present application；
The subscription information bandwagon effect schematic diagram that Fig. 4 b provides for the embodiment of the present application；
The subscription information bandwagon effect schematic diagram that Fig. 4 c provides for the embodiment of the present application；
The structural representation of a kind of information subscribing device that Fig. 5 provides for the embodiment of the present application；
The structural representation of a kind of information subscribing device that Fig. 6 provides for the embodiment of the present application.
Detailed description of the invention
For making the purpose of the application, technical scheme and advantage clearer, below in conjunction with the application specific embodiment andTechnical scheme is clearly and completely described by corresponding accompanying drawing.Obviously, described embodiment is only the application oneSection Example rather than whole embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not doingGo out the every other embodiment obtained under creative work premise, broadly fall into the scope of the application protection.
Below in conjunction with accompanying drawing, describe the technical scheme that each embodiment of the application provides in detail.
Embodiment 1
The problem relatively low for solving information subscribing method convenience of the prior art, the embodiment of the present application 1 provides a kind ofInformation subscribing method.The executive agent of the information subscribing method that the embodiment of the present application provides can be server, such as, to clientEnd pushes the server of subscription information, etc..
For ease of describing, as a example by executive agent the most in this way is server, the embodiment of the method is carried outIntroduce.Be appreciated that the executive agent of the method be server be a kind of exemplary explanation, be not construed as the partyThe restriction of method.
The method realize schematic flow sheet as it is shown in figure 1, comprise the steps:
Step 11: obtain the content of content providers offer as candidate information；
The information subscribing method that the application provides, using server as subscribing to platform, obtains the information in the Internet, thenPush to the user that have subscribed information, as shown in Figure 2.In actual applications, this content providers can be website, that, server can obtain the content of targeted website, then push the content of this website to the user that have subscribed certain web site contents.So, user can only need a client, just can subscribe to the information that in whole the Internet, oneself is interested, compared to existingIn technology, different content provider provides subscription service each with the client of oneself, and the resource saving user terminal accounts forBy rate.
Owing in the Internet, the quantity of website is huge, in order to provide a user with high-quality subscribed content, can be rightTargeted customer browses custom and after subscription demand is analyzed, determine with user browse custom and subscription demand is consistentNetwork address is as targeted website.Such as, in simple terms, the website that certain area user's visit capacity ranking is higher is i.e. regarded as userThe website that subscription demand is big, when specifically determining targeted website, can consider browsing custom and subscribing to need of targeted customerMany factors such as seek.
After determining targeted website, just can obtain the content of targeted website, as candidate information.In actual applications,According to the network address of targeted website, the content of targeted website can be captured.Specifically, can be according to the content of targeted websiteThe information such as concrete element in webpage, position, time, capture the content of targeted website, such as, can obtainConcrete element in webpage of the content of targeted website, position, the information such as time protects with the form of Xpath configuration fileDeposit, then according to this Xpath configuration file, capture the content in targeted website by the timing of SCRAPY framework.
The content of the content providers for getting, can be saved in the data base preset, and believes as candidateBreath.So, when expecting to client push candidate information, can obtain from described data base.
Before the candidate information in data base is pushed, if the form of the candidate information of storage is for grabbing in data baseThe original contents of the webpage got, then needing to resolve the original contents grabbed, extract in original contents is interiorHold the identity (identity, ID) of provider and corresponding content, and be JSON form by this Context resolution, in order toPush to client.It is then possible to the identity of the content providers according to candidate information, search and the offer of this content is providedThe user account ID of the user of side's content.
It should be noted that for the ease of providing a user with more abundant content, candidate information can also is that third partyThe service interface preset by server is provided, i.e. the provider of candidate information can be not limited only to website, it is also possible to be theTripartite.The content transformation that third party can utilize this platform to be had by oneself is content of platform, the most just can carry based on the applicationThe information subscribing method of confession, is pushed to targeted customer accurately by its content.
Step 12: according to user's portrait that the user account that have subscribed described content is corresponding, from described candidate information reallyThe information that the fixed user portrait corresponding with described user account matches, as information to be pushed；
In order to push, to user, the information that user likes accurately, can draw a portrait according to the user of user, select and userUser's information of matching of portrait push.User's portrait is the data for describing user characteristics, the aspect ratio of userAs being the identity characteristic of user, behavior characteristics and hobby etc..For computer, user's portrait of user canBeing corresponding with the user account of user, each user corresponding user account in a computer, then the use of this userFamily representation data is all corresponding with this user account to be preserved.Therefore, in this application user's portrait of user is described as user's accountUser's portrait that family is corresponding.
User's portrait can obtain by the information such as the identity information of user and user behavior data are carried out big data analysisArriving, the identity information of user mainly includes the logging in online address (Internet Protocol, IP) of user, the country one belongs to, instituteIn city, sex, the age, the information such as the label liked, user behavior data specifically includes that user likes the class of the information clicked onType, concrete access the label of information, user sources, access path, the page time of staying, leave the position of website, whether becomeMerit consummatory behavior (as downloaded) etc..The above-mentioned information of user can obtain from the data that user account is corresponding.
In the embodiment of the present application, server can be obtained by the client of the subscription information for receiving server pushThe behavioral data of user, it should be noted that the client in the embodiment of the present application can be browser, this browser possesses letterBreath subscribes to function.Why select browser as information subscribing client, be because user at ordinary times when carrying out web page browsingAll being intended to by browser, such browser just have recorded user's behavioral data at ordinary times, such as browsing history etc.,These data are remarkably contributing to portray accurately user's portrait of user, and then it is interested to push user to user accuratelyInformation.For the identity information of user, can be by information acquisitioies such as the personal informations of setting in user account.
In the embodiment of the present application, can the various information architecture big data of user profile based on user, in order to server is carvedDraw user's portrait.These data, after obtaining the data for portraying user's portrait, just can be analyzed, obtain by serverUser draws a portrait, and then, just can determine the information that the portrait of the user with user matches from candidate information, as waiting to push letterBreath.Content Push Service can be provided by user's Portrait brand technology based on big data, push user to user accurately realContent interested.
Step 13: by described information to be pushed, be pushed to the client that described user account is corresponding.
When information to be pushed being pushed to client corresponding to user account, it is possible to use Google's cloud pushed information service(Google Cloud Messaging for Android, GCM) pushes.Specifically, first user account ID is pushedTo Redis tables of data, consumer queue (Consumer) obtains user account ID and corresponding information to be pushed simultaneously,Then Consumer sets up user account ID and the mapping relations of GCM ID, and finally, Consumer is based on these mapping relations, requestInformation to be pushed is pushed to have subscribed the client that the user account of those information is corresponding by GCM server.
Described user account can be the user account that user registers in internet site or platform, it is also possible to be clientHold the user account that the identification information according to subscriber terminal equipment creates automatically, the identification information ratio of subscriber terminal equipment for userAs can be terminal International Mobile Station Equipment Identification (International Mobile Equipment Identity, IMEI),CPU serial number, Android ID, MAC Address etc. can uniquely identify the information of terminal unit.For example, it is assumed that user A is not this visitorOn the end of family registered user account, when user A starts this client, client can create account for user automatically, then afterThe user data that continuous user A produces when using this client all can corresponding with the user account automatically generated preserve.
So when information to be pushed being pushed to client corresponding to user account, can be according to the user of user accountAccount ID, pushes to user account by information to be pushed, when user logs in this user account by terminal unit, just can connectReceive the information of propelling movement.Or, can be without user's login user account, directly according to the identification information of subscriber terminal equipment,Pushing information to the client in this terminal, user just can check the content of subscription by this client.
In order to enrich subscribed content as much as possible, improving user and subscribe to experience, the content of content providers can comprise newlyThe content of the types such as news, video, shopping, physical culture, business, game.So, just different types of content can be pushed to user,The subscription of abundant user is experienced.
User subscribes to different types of content for convenience, it is possible, firstly, to content providers for subscribing to dimension, receive and useThe subscription request at family, i.e. can be using each targeted website as different content providers, it is interested that user can subscribe to oneselfThe content of content providers.Secondly, it is also possible to subscribed content is classified in advance, with content type for subscribing to dimension, connectReceive the subscription request of user, i.e. user can subscribe to the content of oneself type interested.
For with website for subscription dimension, user can receive user by submitting content providers to by clientThe subscription instruction that the operation of network address sends, instructs then in response to this subscription, generates corresponding subscription request, and by described subscriptionRequest is sent to server.This subscription request for subscribing to the content of described content providers to server request.Specifically, useFamily directly can input the network address of oneself website interested in client related interfaces and subscribe to, it is also possible to from working as prezoneThe candidate target website shown in face select oneself website interested to subscribe to.
Further, it is also possible to draw a portrait, to the client push that described user account is corresponding according to the user that user account is correspondingRecommendation information, the client that user account is corresponding can show that the user corresponding with user account draws in content subscription interfaceAs the information matched, user is recommended to subscribe to those contents of displaying, in order to user finds certainly from recommendation information easilyOneself subscribes at content interested, and without carrying out the search operation of complexity when subscribing to.As it is shown on figure 3, client receivesUser is asked by the content subscription showing interface of slide instruction triggers at browser navigation page, then at content subscription circleRecommendation information is showed user with the form of waterfall stream by face.
Draw a portrait the user utilizing user, when obtaining the information that the portrait of the user with user matches, it is possible to use collaborativeFilter algorithm obtains, and can use collaborative filtering based on user and/or based on article collaborative in actual applicationsFilter algorithm.
The main thought of collaborative filtering based on user is: if user A draws a portrait similar with the user of user B, thatThe information recommendation read is liked to be reasonable to user A user B.Firstly, it is necessary to obtain the similarity of two users, meterThe similarity calculating user can be obtained by the similarity calculating user's portrait of user.Specifically, user can draw a portrait numberAccording to being mapped to vector space, then with the cosine similarity between vector judge user draw a portrait between similarity, and thenSimilarity between user.The method of the similarity calculating user's portrait also has a lot, and here is omitted.
In the embodiment of the present application, when selecting candidate information from least two candidate informations, in the phase calculated between userWhen seemingly spending, can only calculate the similarity between each user account relevant to these at least two candidate informations, in order to save meterCalculate resource.For the user unrelated with candidate information, it may not be necessary to calculate.After the similarity obtained between each user account,Just can carry out collaborative filtering based on user according to the similarity between user, i.e. can get and the user that have subscribed described contentUser draw a portrait the information that matches.
The main thought of collaborative filterings based on article is: if user C has read information i, then he is likely toInformation j much like with information i can be read.Like this it is accomplished by the similarity between calculating information, similarity between calculating informationAlgorithm similar with the algorithm of similarity between calculating user mentioned above, here is omitted.In the similarity obtained between informationAfter, just can carry out collaborative filtering based on article according to the similarity between information, the i.e. available user with user draws a portrait phaseThe information of coupling.
After determining the information that the user portrait corresponding with user account matches, it should be noted that due in networkHave a lot in grabbing, identical information may be there is between different web sites, such as report the news of same event.AsReally user account have subscribed the information of the two website simultaneously, then likely can receive identical information.So, can be rightInformation identical in the information to be pushed determined carries out deduplication operation.Specifically, can by cosine law similarity based method andDynamic programming similarity distance calculating method calculates the similarity between the particular content of information to be pushed, and then filters out weightMultiple or close information.Therefore, after pushing subscription information to user account, user not can be appreciated that the content of repetition, even if orderingHaving read similar content, the information got remains independent effective, further increases convenience when user reads.
In the embodiment of the present application, client can receive server and push away to the user account that have subscribed content providers contentThe subscription information sent, then the subscription information received just can be shown by client, is being shown subscription informationTime, can be shown with the dimension of content providers, will different content provider content packet show, as shown in Figure 4.Wherein, the information of subscription can comprise the different types of information such as news, shopping, video, music.
Receive user for certain content providers subscription information show instruction after, in this content providersAppearance is shown, as shown in Figure 4 b.Then, receive user for certain particular content displaying instruct after, concrete to thisContent is shown, as illustrated in fig. 4 c.
The information subscribing method that the embodiment of the present application 1 provides, by according to the user's account that have subscribed content providers contentUser's portrait that family is corresponding, determines the letter that the user portrait corresponding with described user account matches from described candidate informationBreath, then gives, by the information pushing that determines, the client that described user account is corresponding, can push user to user accurately trueContent interested, relative to information subscribing method of the prior art, it is not necessary to user does from the subscription information receivedToo much screening, convenience is higher.
It should be noted that the executive agent of each step of the provided method of embodiment 1 may each be same equipment, orPerson, the method also by distinct device as executive agent.Such as, the executive agent of step 11 and step 12 can be equipment 1, stepThe executive agent of rapid 13 can be equipment 2；The most such as, the executive agent of step 11 can be equipment 1, step 12 and step 13Executive agent can be equipment 2；Etc..
Embodiment 2
The problem relatively low for solving information subscribing method convenience of the prior art, the embodiment of the present application 2 provides a kind ofInformation subscribing device.The structural representation of this information subscribing device is as it is shown in figure 5, mainly include following function unit:
Candidate information acquiring unit 21, for obtaining the content of content providers offer as candidate information；
Information to be pushed determines unit 22, for the user portrait corresponding according to the user account that have subscribed described content,The information that the user portrait corresponding with described user account matches is determined, as information to be pushed from described candidate information；
Information pushing unit 23, for by described information to be pushed, is pushed to the client that described user account is corresponding.
In one embodiment, described user draws a portrait by being analyzed obtaining at least one data following:The user behavior data that user account is corresponding；The identity information that user account is corresponding.
In one embodiment, described information to be pushed determines unit 22, specifically for including at described candidate informationDuring at least two candidate informations, similarity between at least two candidate informations described in calculating or with described at least two candidatesSimilarity between each user account that information is relevant；Similarity between described each user account, is to use according to described eachSimilarity between user's portrait that family account is corresponding determines；
The user portrait corresponding according to the user account that have subscribed described content and calculated similarity, utilize collaborativeFilter algorithm carries out collaborative filtering to described at least two candidate informations, obtains the user corresponding with described user account and draws a portrait phaseThe information of coupling.
In one embodiment, described candidate information is to grab from the website that content providers network address is corresponding.
In one embodiment, the service interface that described candidate information is preset by server for content providers provides's.
In one embodiment, described device also includes: recommendation information push unit 24, for drawing according to described userPicture, to described client push recommendation information.
In order to enrich subscribed content as much as possible, improving user and subscribe to experience, in one embodiment, described candidate believesBreath type include but not limited to following at least one: news, video, shopping, physical culture, business, game.
The information subscribing device that the embodiment of the present application 2 provides, by according to the user's account that have subscribed content providers contentUser's portrait that family is corresponding, determines the letter that the user portrait corresponding with described user account matches from described candidate informationBreath, then gives, by the information pushing that determines, the client that described user account is corresponding, can push user to user accurately trueContent interested, relative to information subscribing method of the prior art, it is not necessary to user does from the subscription information receivedToo much screening, convenience is higher.
Embodiment 3
The problem relatively low for solving information subscribing method convenience of the prior art, the embodiment of the present application 3 provides a kind ofInformation subscribing device.The structural representation of this information subscribing device as shown in Figure 6, mainly includes following function unit:
Information subscribing unit 31, for receiving server to ordering that the user account that have subscribed content providers content pushesRead information；Described subscription information is that server is drawn a portrait according to the user that described user account is corresponding, that determine from candidate information,The information that the user portrait corresponding with described user account matches；Described candidate information obtains from content providers.
In one embodiment, described device also includes: subscribe to instruction reception unit 32, is used for receiving user by carryingHand over the subscription instruction that the operation of content providers network address sends；
Subscribe to request transmitting unit 33, be used for generating subscription request, and described subscription request is sent to server；DescribedRequest of subscribing to for subscribing to the content of described content providers to server request.
The information subscribing device that the embodiment of the present application 3 provides, by receiving server to have subscribed content providers contentThe subscription information that pushes of user account, this subscription information is server according to user's portrait corresponding to described user account, fromThe information that the user portrait corresponding with described user account determined in candidate information matches.Such that it is able to obtain accuratelyThe content that user is interested, relative to information subscribing method of the prior art, it is not necessary to user is from the subscription letter receivedDoing too much screening in breath, convenience is higher.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer programProduct.Therefore, the reality in terms of the present invention can use complete hardware embodiment, complete software implementation or combine software and hardwareExecute the form of example.And, the present invention can use at one or more computers wherein including computer usable program codeThe upper computer program product implemented of usable storage medium (including but not limited to disk memory, CD-ROM, optical memory etc.)The form of product.
The present invention is with reference to method, equipment (system) and the flow process of computer program according to embodiments of the present inventionFigure and/or block diagram describe.It should be understood that can the most first-class by computer program instructions flowchart and/or block diagramFlow process in journey and/or square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be providedInstruction arrives the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produceA raw machine so that the instruction performed by the processor of computer or other programmable data processing device is produced for realThe device of the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame now.
These computer program instructions may be alternatively stored in and computer or other programmable data processing device can be guided with spyDetermine in the computer-readable memory that mode works so that the instruction being stored in this computer-readable memory produces and includes referring toMake the manufacture of device, this command device realize at one flow process of flow chart or multiple flow process and/or one square frame of block diagram orThe function specified in multiple square frames.
These computer program instructions also can be loaded in computer or other programmable data processing device so that at meterPerform sequence of operations step on calculation machine or other programmable devices to produce computer implemented process, thus at computer orThe instruction performed on other programmable devices provides for realizing at one flow process of flow chart or multiple flow process and/or block diagram oneThe step of the function specified in individual square frame or multiple square frame.
In a typical configuration, calculating equipment includes one or more processor (CPU), input/output interface, netNetwork interface and internal memory.
Internal memory potentially includes the volatile memory in computer-readable medium, random access memory (RAM) and/orThe forms such as Nonvolatile memory, such as read only memory (ROM) or flash memory (flash RAM).Internal memory is computer-readable mediumExample.
Computer-readable medium includes that removable media permanent and non-permanent, removable and non-can be by any methodOr technology realizes information storage.Information can be computer-readable instruction, data structure, the module of program or other data.The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), movesState random access memory (DRAM), other kinds of random access memory (RAM), read only memory (ROM), electric erasableProgrammable read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc read only memory (CD-ROM),Digital versatile disc (DVD) or other optical storage, magnetic cassette tape, the storage of tape magnetic rigid disk or other magnetic storage apparatusOr any other non-transmission medium, can be used for the information that storage can be accessed by a computing device.According to defining herein, calculateMachine computer-readable recording medium does not include temporary computer readable media (transitory media), such as data signal and the carrier wave of modulation.
Also, it should be noted term " includes ", " comprising " or its any other variant are intended to nonexcludabilityComprise, so that include that the process of a series of key element, method, commodity or equipment not only include those key elements, but also wrapInclude other key elements being not expressly set out, or also include want intrinsic for this process, method, commodity or equipmentElement.In the case of there is no more restriction, statement " including ... " key element limited, it is not excluded that including described wantingProcess, method, commodity or the equipment of element there is also other identical element.
It will be understood by those skilled in the art that embodiments herein can be provided as method, system or computer program.Therefore, the embodiment in terms of the application can use complete hardware embodiment, complete software implementation or combine software and hardwareForm.And, the application can use can be with depositing at one or more computers wherein including computer usable program codeThe shape of the upper computer program implemented of storage media (including but not limited to disk memory, CD-ROM, optical memory etc.)Formula.
The foregoing is only embodiments herein, be not limited to the application.For those skilled in the artFor, the application can have various modifications and variations.All made within spirit herein and principle any amendment, equivalentReplacement, improvement etc., within the scope of should be included in claims hereof.