Summary of the invention
The technical problem to be solved in the present invention be how according to the position of user actively to userCarry out information pushing.
According to an aspect of the present invention, a kind of method carrying out information pushing is proposed, including:
Obtain the Termination ID of push server distribution；
The electronic chart of terminal arranges the region of information pushing to be carried out, and by described regionInformation, to send information management platform in the information that described region pushes and Termination ID；
Start location, and send location information to information management platform；
When the comparison result of described information management platform shows that location information is in the described district arrangedIn domain information, the most described terminal receives described push server and obtains from described information management platformThe information in described region to push corresponding with Termination ID taken.
Further, on the electronic chart of terminal after selection area, by with the connecing of electronic chartMouth obtains positional information and the zone name in described region, is set to information pushing to be carried outRegion.
Further, when selected region be circular or oval time, obtain the center of circle and radius information,Otherwise, latitude and longitude information is obtained.
According to an aspect of the present invention, a kind of method carrying out information pushing is proposed, including:
Push server distribution Termination ID；
Information management platform receive terminal arrange on electronic chart area information, will be describedThe information of region propelling movement and Termination ID；
After terminal starts location, information management platform receives the location information that described terminal transmits；
The area information of location information with setting is compared by information management platform, and by comparisonResult notifies to push server；
When comparison result show location information arrange described area information in, then Push ServiceDevice obtains the information in described region to push corresponding with Termination ID from information management platform,And it is pushed to terminal.
Further, described information management platform in the region that terminal is selected be circular or oval time,The area information obtained is the center of circle and radius information, and otherwise, the area information of acquisition is longitude and latitudeInformation.
According to an aspect of the present invention, a kind of terminal carrying out information pushing is proposed, including:
ID acquiring unit, for obtaining the Termination ID of push server distribution；
Area setting unit, for arranging information pushing to be carried out on the electronic chart of terminalRegion, and the information that by described area information, to push in described region and Termination ID passGive information management platform；
Positioning unit, is used for starting location, and sends location information to information management platform；
When the comparison result of information management platform, information acquisition unit, for showing that location information existsIn the described area information arranged, then receive described push server and pat from described message tubeThe information in described region to push corresponding with Termination ID that platform obtains.
Further, described area setting unit after selection area, leads on the electronic chart of terminalCross the interface with electronic chart and obtain positional information and the zone name in described region, be set toThe region of information pushing to be carried out.
Further, described area setting unit in selected region be circular or oval time, obtainTake the center of circle and radius information, otherwise, obtain latitude and longitude information.
According to an aspect of the present invention, a kind of system carrying out information pushing is proposed, including:
Information management platform, for receive area information that terminal arranges on electronic chart, willThe information pushed in described region and Termination ID；After terminal starts location, receive described endThe location information that end transmits；The area information of location information with setting is compared, and will compareResult is notified to push server；
Push server, is used for distributing Termination ID；When comparison result shows that location information is settingIn the described area information put, then push server obtains and Termination ID from information management platformThe corresponding information to push in described region, and it is pushed to terminal.
Further, described information management platform in the region that terminal is selected be circular or oval time,The area information obtained is the center of circle and radius information, and otherwise, the area information of acquisition is longitude and latitudeInformation.
The present invention by the area information of location information with setting is compared, and, when fixedWhen position information is in the described area information arranged, obtain corresponding with Termination ID will be describedThe information that region pushes, and it is pushed to terminal.It is thereby achieved that according to the position active of userCarry out information pushing to user, improve the effectiveness of pushed information.
By detailed description to the exemplary embodiment of the present invention referring to the drawings, the present inventionFurther feature and advantage will be made apparent from.
Detailed description of the invention
The various exemplary embodiments of the present invention are described in detail now with reference to accompanying drawing.It should be noted thatArrive: unless specifically stated otherwise, the parts illustrated the most in these embodiments and the phase of stepLayout, numerical expression and numerical value are not limited the scope of the invention.
Simultaneously, it should be appreciated that for the ease of describing, the chi of the various piece shown in accompanying drawingVery little is not to draw according to actual proportionate relationship.
Description only actually at least one exemplary embodiment is illustrative below, certainlyNot as to the present invention and application thereof or any restriction of use.
May not make in detail for technology, method and apparatus known to person of ordinary skill in the relevantThin discussion, but in the appropriate case, described technology, method and apparatus should be considered to authorize to be saidA part for bright book.
Shown here with in all examples discussed, any occurrence should be construed as merelyExemplary rather than conduct limits.Therefore, other example of exemplary embodiment can haveThere is different values.
It should also be noted that similar label and letter expression similar terms in following accompanying drawing, therefore,The most a certain Xiang Yi accompanying drawing is defined, then need not it is carried out in accompanying drawing subsequentlyDiscussed further.
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with toolBody embodiment, and referring to the drawings, the present invention is described in more detail.
Logistics, traffic, city is related generally to based on the positional information Push Service in running fixNumerous conventional industries such as planning, agricultural.Positional information in running fix is pushed by these applicationThe requirement of service is basically identical, mainly has claimed below: speed is fast, precision is high, continuous positioning,Information pushing is accurate.This information transmission system based on " fence ", the most also needsFollowing several technical capabilities are as support:
Map Ability: being easy to provide user intuitively to live desired position service, it is fixed to be conducive to" fence " that justice becomes apparent from；
Stationkeeping ability: promote position success rate, accuracy rate (such as: obtain the indoor of user, roomExternal position), identify the particular location residing for user, such that it is able to obtain the tool needing to pushBody information；
Information pushing ability: efficient information pushing function, such that it is able to inciting somebody to action promptly and accurately is believedBreath pushes to user side；
This information transmission system based on " fence ", needs above-mentioned various technical capabilityCarry out effectively integrating, collaborative work, realize high accuracy, the requirement of low time delay that information arrives.Being that a kind of brand-new information based on network site is issued and promoting service platform, it can be activelyThe business information of customization, documentary whip etc. is pushed to the customer group of ad-hoc location.
" fence " that information pushing function is primarily directed to delimit in advance is carried out targetedlyInformation pushing, serves primarily in third-party application developer, mobile terminal manufacturer, the Internet clothesBusiness business, telecom operators, the main function provided is as follows: user draws commercial circle on map and gathersClass district (such as: draw a rectangle), and " information that typing need to push "；When user enters this districtBehind territory, the positional information of user can be sent to platform by the locating module of mobile phone；Platform is by userPositional information compare with " fence ", if the user while in fence, then will pushRelevant information sends to user mobile phone.User can also be grouped by this outer platform, can be byGroup pushes specific information.
Below in conjunction with the drawings and specific embodiments, the invention will be further described.
Fig. 1 is the structural representation of a kind of system carrying out information pushing, and this system includes: push awaySend server 11 and information management platform 12.Wherein:
Push server 11, is used for distributing Termination ID；When comparison result shows that location information existsIn the described area information arranged, then push server obtains and Termination ID from information management platformThe corresponding information to push in described region, and it is pushed to terminal.
Information management platform 12, for receive area information that terminal arranges on electronic chart,The information to push in described region and Termination ID；After terminal starts location, receive describedThe location information that terminal transmits；The area information of location information with setting is compared, and willComparison result notifies to push server.
Wherein, described information management platform in the region that terminal is selected be circular or oval time,The area information obtained is the center of circle and radius information, and otherwise, the area information of acquisition is longitude and latitudeInformation.
In this embodiment, by the area information of location information with setting is compared, andAnd, when the information of location is in the described area information arranged, obtain corresponding with Termination IDThe information to push in described region, and it is pushed to terminal.It is thereby achieved that according to user'sPosition actively carry out information pushing to user, improve the effectiveness of pushed information.
In an embodiment of the present invention, described information management platform also carries out grouping management to user.
Customer group is grouped, and packet is numbered, for identifying different packets.Concrete packet can obtain relevant user tag, further according to this from the crm system of operatorUser is grouped by the most concrete user tag.
What packet pushed is mainly achieved in that, first user needs to carry out in third-party applicationRegistration, as used cell-phone number.After user enters push area, according to the longitude and latitude of terminalInformation, then the information further according to the registration of user (such as: cell-phone number, inquires about user grouping letterBreath), information pushing correspondence being grouped is to third-party application.Such as, show when comparison resultLocation information is in the described area information arranged, then push server obtains from information management platformTake the grouping information that this Termination ID is corresponding, and determine and described grouping information and described terminalThe information to push in described region that ID is corresponding, and it is pushed to terminal.
In another embodiment of the invention, also as it is shown in figure 1, carry out the system of information pushingTerminal 13 can also be included.Described terminal includes: ID acquiring unit 131, area setting unit132, positioning unit 133 and information acquisition unit 134.Wherein it is possible to pass through clientMode realize, i.e. ID acquiring unit 131, area setting unit 132, positioning unit 133,And information acquisition unit 134 arranges in the client, realize actively by installing this clientObtain the information that server side pushes.Certainly, this client can also include ID acquiring unit131 and area setting unit 132, positioning unit can be by determining of calling that terminal hadPosition module realizes, and the receiver module that information acquisition unit can have by calling terminal realizes.
Above unit will be described in detail below.
ID acquiring unit 131, for obtaining the Termination ID of push server distribution.
Area setting unit 132, pushes away for arranging information to be carried out on the electronic chart of terminalThe region sent, and the information that by described area information, to push in described region and Termination IDSend information management platform to.
Wherein, described area setting unit is at the electronic chart (such as: Baidu, Gao De etc.) of terminalAfter upper selection area, by with the interface of electronic chart obtain described region positional information andZone name, is set to the region of information pushing to be carried out.The behaviour of selection area mentioned hereMake, e.g., electronic chart draws various figure (concrete CF can by withFamily sets), after figure is finished, then selected cluster district just have selected, at this moment by with electronicsThe interface of map obtains relevant location information.Such as, it is circular or oval in selected regionTime, obtain the center of circle and radius information, otherwise, obtain latitude and longitude information.
During the operation of the information that setting to push in described region, the interface of this input for instance that
One drop-down menu, for according to the region selected by another name selection；
One text edit box, the information that need to push for typing, it is presently mainly with text sideFormula pushes, and number of words is limited in 140 Chinese characters；
Two buttons, a preservation, a cancellation, save button is for preserving the letter editedBreath, cancel button abandons this editor.When selecting to preserve, then the information of editor is preserved extremelyData base, these data can be same with the data base in preservation region.
It will be understood by those skilled in the art that merely just for illustrating, should not manageSolve as limitation of the present invention.
Positioning unit 133, is used for starting location, and sends location information to message tube and patPlatform.
Described positioning unit can with use the one in GPS, WIFI, architecture mode orMultiple.
Use WIFI location time, positioning unit obtain be WIFI AP SSID andMAC Address, need to convert that information into the latitude and longitude information of WIFI AP position, insteadFeed information management platform.
Architecture mode is the interface captures user mesh directly opened from mobile phone operating systemThe latitude and longitude information of base station residing for before.
When implementing, can be to start above-mentioned three kinds of location modes simultaneously.Obtain GPS,After at least one location information in WIFI or architecture mode, can be according to having obtainedLocation information is modified, to obtain positioning more accurately information.If according to any of the above-describedWhen mode all cannot obtain location information, it is possible to use GPS-ONE carries out coarse positioning.GPS-ONE is the function that cdma network is had, and concrete implementation is to pass through interfaceInitiate Location Request to cdma network, after cdma network receives this request, can useThe GPS-ONE technology of cdma network positions, then that positional information is anti-by interfaceFeedback.
Information acquisition unit 134, for showing location letter when the comparison result of information management platformCease in the described area information arranged, then receive described push server from described message tubeThe information in described region to push corresponding with Termination ID that platform obtains.Wherein, letterBreath acquiring unit and push server use XMPP, and keep the long connection of TCP.
In this embodiment, terminal is by the area information of wanting pushed information arranged and terminalLocation information sends information management platform to, and when the information of location is in set region,Obtain the information in described region to push corresponding with this Termination ID.It is thereby achieved that rootAccording to user position actively carry out information pushing to user, improve the effectiveness of pushed information.
Fig. 2 is the schematic flow sheet of a kind of embodiment of the method carrying out information pushing, the method bagInclude following steps:
In step 21, obtain the Termination ID of push server distribution.
In step 22, the electronic chart of terminal arranges the region of information pushing to be carried out, andBy described area information, to send information in the information that described region pushes and Termination IDManagement platform.
After the upper selection area of electronic chart (such as: Baidu, Gao De etc.) of terminal, by withThe interface of electronic chart obtains positional information and the zone name in described region, is set to enterThe region of row information pushing.The operation of selection area mentioned here, e.g., electronicallyVarious figure (concrete CF can be set by the user) is drawn on figure, after figure is finished,Then selected cluster district just have selected, and at this moment obtains relevant position by the interface with electronic chartInformation.Such as, in selected region be circular or oval time, obtain the center of circle and radius information,Otherwise, latitude and longitude information is obtained.
During the operation of the information that setting to push in described region, the interface of this input for instance that
One drop-down menu, for according to the region selected by another name selection；
One text edit box, the information that need to push for typing, it is presently mainly with text sideFormula pushes, and number of words is limited in 140 Chinese characters；
Two buttons, a preservation, a cancellation, save button is for preserving the letter editedBreath, cancel button abandons this editor.When selecting to preserve, then the information of editor is preserved extremelyData base, these data can be same with the data base in preservation region.
It will be understood by those skilled in the art that merely just for illustrating, should not manageSolve as limitation of the present invention.
In step 23, start location, and send location information to information management platform.
Can be to use one or more in GPS, WIFI, architecture mode.
Use WIFI location time, positioning unit obtain be WIFI AP SSID andMAC Address, need to convert that information into the latitude and longitude information of WIFI AP position, insteadFeed information management platform.
Architecture mode is the interface captures user mesh directly opened from mobile phone operating systemThe latitude and longitude information of base station residing for before.
When implementing, can be to start above-mentioned three kinds of location modes simultaneously.Obtain GPS,After at least one location information in WIFI or architecture mode, can be according to having obtainedLocation information is modified, to obtain positioning more accurately information.If according to any of the above-describedWhen mode all cannot obtain location information, it is possible to use GPS-ONE carries out coarse positioning.GPS-ONE is the function that cdma network is had, and concrete implementation is to pass through interfaceInitiate Location Request to cdma network, after cdma network receives this request, can useThe GPS-ONE technology of cdma network positions, then that positional information is anti-by interfaceFeedback.
In step 24, when the comparison result of described information management platform shows that location information is being arrangedDescribed area information in, the most described terminal receives described push server from described message tubeThe information in described region to push corresponding with Termination ID that platform obtains.
In this embodiment, terminal is by the area information of wanting pushed information arranged and terminalLocation information sends information management platform to, and when the information of location is in set region,Obtain the information in described region to push corresponding with this Termination ID.It is thereby achieved that rootAccording to user position actively carry out information pushing to user, improve the effectiveness of pushed information.
Fig. 3 is the schematic flow sheet of a kind of other method embodiment carrying out information pushing, the partyMethod comprises the following steps:
In step 31, push server distribution Termination ID.
In step 32, information management platform receive area information that terminal arranges on electronic chart,The information to push in described region and Termination ID.
Wherein, described information management platform in the region that terminal is selected be circular or oval time,The area information obtained is the center of circle and radius information, and otherwise, the area information of acquisition is longitude and latitudeInformation.
In step 33, after terminal starts location, information management platform receives described terminal transmissionLocation information.
In step 34, the area information of location information with setting is compared by information management platform,And comparison result is notified to push server.
In step 35, when comparison result show location information in the described area information arranged,Then push server obtains in described region to push away corresponding with Termination ID from information management platformThe information sent, and it is pushed to terminal.When comparison result shows that location information is not described in settingTime in area information, then push server is not to described terminal pushed information.
In this embodiment, by the area information of location information with setting is compared, andAnd, when the information of location is in the described area information arranged, obtain corresponding with Termination IDThe information to push in described region, and it is pushed to terminal.It is thereby achieved that according to user'sPosition actively carry out information pushing to user, improve the effectiveness of pushed information.
In an embodiment of the present invention, described information management platform also carries out grouping management to user.
Customer group is grouped, and packet is numbered, for identifying different packets.Concrete packet can obtain relevant user tag, further according to this from the crm system of operatorUser is grouped by the most concrete user tag.
What packet pushed is mainly achieved in that, first user needs to carry out in third-party applicationRegistration, as used cell-phone number.After user enters push area, according to the longitude and latitude of terminalInformation, then the information further according to the registration of user (such as: cell-phone number, inquires about user grouping letterBreath), information pushing correspondence being grouped is to third-party application.Such as, in step 35, whenComparison result show location information arrange described area information in, then push server is from letterBreath management platform obtains the grouping information that this Termination ID is corresponding, and determines and described grouping informationAnd the information to push in described region that described Termination ID is corresponding, and it is pushed to terminal.
Below by a specific embodiment, the present invention will be further described.
Terminal is registered to push server, asks pushed information；
Push server is this terminal distribution Termination ID, and returns to this terminal；
The electronic chart of terminal draws rectangle as selection area, in this region, pass throughDrop-down menu, according to the region selected by another name selection, in text edit box, typing need to pushInformation, by save button, is saved in area information, information to be pushed in data base.LogicalCross the interface with electronic chart and obtain latitude and longitude information and the zone name in region, and by describedArea information, message tube to be sent in the information that described region pushes and Termination ID and patPlatform；
Terminal starts GPS, WIFI and architecture, and sends location information to informationManagement platform；
The area information of location information with setting is compared by information management platform, and by comparisonResult notifies to push server, such as, for rectangle or the region of similar rectangle, informationManagement platform can be compared according to latitude and longitude information, for circular or oval region,Can compare according to the center of circle and radius information, may this ellipse of comparison for ellipseLength radius；
When comparison result show location information arrange described area information in, then Push ServiceDevice obtains the information in described region to push corresponding with Termination ID from information management platform,And it is pushed to terminal.
In the present invention, for third-party application, by embedding the letter for " fence "Breath push technology ability, can increase this ability for application, say, that can be by locationThe mode of+information pushing+client, can realize particular location based on user, will targetedlyWord, picture, program, geographical position etc. are presented in target user handset, though the use of answeringCan also use in off-line or closed mode, can significantly promote application active, more can subtractLow development cost and maintenance cost.
Unified propelling movement framework based on fence is provided, it is provided that more towards developer and userGood Consumer's Experience, integrates more service and (such as: the zone of action of management personnel, works as entranceOr relevant information is directly pushed to management personnel by the moment of crossing the border timely).
For operator, by " information pushing based on fence " ability, can be with fortuneExisting system (such as note, mailbox, Dropbox etc.) the composition heterogeneous system of battalion business, can be by informationSeamless pushes to cell phone platform, allows the experience of user be greatly promoted, and can be in conjunction with cell phone customerEnd, promotes application active.
Therefore, the present invention has lot of advantages compared with traditional delivery system:
It is prone to dispose: network unified plan, it is possible to realize information pushing, does not affect existingThe network operation.
Highly intelligence: by extracting the positional information of user, the region at Intelligent Recognition user place,And according to customer location, issue the information specified from trend user.
Open: information transmission system is no matter in the extraction of user profile, or in informationIn propelling movement, and and the interface of other web site, all have employed the XMPP of standard.The structure design of this opening, it is ensured that system can apply in modal network environment,Meanwhile, greatly improve the extensibility of system, can with other web site system integrations,More powerful content issue capability is provided.
Initiative: the conventional web sites system information that information transmission system makes up passively waits in issuingThe shortcoming that user accesses, does not has the passive problem waiting that user browses mail in email notification.The packet of information transmission system meeting Intelligent Recognition user and position, according to the configuration of manager, mainTrend user presents specific content.
Accessibility: information transmission system keeps the long of TCP to be connected with user, it is ensured that information energyEffectively arrive user.
So far, the present invention is described in detail.In order to avoid covering the design of the present invention, do not haveIt is described details more known in the field.Those skilled in the art as described above,Completely it can be appreciated how implement technical scheme disclosed herein.
Method and the device of the present invention may be achieved in many ways.Such as, can be by softPart, hardware, firmware or software, hardware, any combination of firmware realize the side of the present inventionMethod and device.For the said sequence of step of described method merely to illustrate, thisThe step of the method for invention is not limited to order described in detail above, the most especiallyExplanation.Additionally, in certain embodiments, also can be embodied as the present invention recording at record mediumIn program, these programs include the machine readable instructions for realizing the method according to the invention.Thus, the present invention also covers the record of the program for performing the method according to the invention that stores and is situated betweenMatter.
Although some specific embodiments of the present invention being described in detail by example,But it should be appreciated by those skilled in the art, above example is not merely to illustrate, and notIt is to limit the scope of the present invention.It should be appreciated by those skilled in the art, can without departing fromIn the case of scope and spirit of the present invention, above example is modified.The model of the present inventionEnclose and be defined by the following claims.