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CN106022831A - Virtual currency-based multi-depth application promotion method and apparatus - Google Patents

Virtual currency-based multi-depth application promotion method and apparatus
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Publication number
CN106022831A
CN106022831ACN201610338384.7ACN201610338384ACN106022831ACN 106022831 ACN106022831 ACN 106022831ACN 201610338384 ACN201610338384 ACN 201610338384ACN 106022831 ACN106022831 ACN 106022831A
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CN
China
Prior art keywords
app
server
ideal money
record
expanded
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610338384.7A
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Chinese (zh)
Inventor
周海伦
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Wuhan Douyu Network Technology Co Ltd
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Wuhan Douyu Network Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Wuhan Douyu Network Technology Co LtdfiledCriticalWuhan Douyu Network Technology Co Ltd
Priority to CN201610338384.7ApriorityCriticalpatent/CN106022831A/en
Publication of CN106022831ApublicationCriticalpatent/CN106022831A/en
Pendinglegal-statusCriticalCurrent

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Abstract

The invention relates to a virtual currency-based multi-depth application promotion method and apparatus. Application recommendation logic with high conversion rate supports a promoted release mechanism to set a plurality of promotion depths for a same application, and different awards are given to a user when different depths are reached, so that a maximum promotion effect is achieved. Specifically, a developer of a promoted application or an institution that the promoted application belongs to can set activation conditions of different depths according to characteristics of the own application; a promotion system generates a corresponding task according to the activation conditions and releases the task to the user, and meanwhile, a corresponding event listener is generated during promotion; the listener judges whether the user meets a task completion condition or not after a user message sent by an application promotion server is received; and if yes, virtual currency is given to the user, or otherwise, a log is discarded.

Description

A kind of many good applications promotion method based on ideal money and device
Technical field
The present invention relates to the application method of media platform, especially relating to a kind of many degree of depth based on ideal money shouldWith promotion method and device.
Background technology
In the market, platform by advertisement be application developer with compensation or mechanism promote their exploitation application thisOne behavior is relatively common, and platform can complete the purpose that its own traffic is cashed, and expanded mechanism also can complete self application convection currentThe demand of amount, but the current way of promotion is the most original, can only be by inducing user to go download to answer to user's advertisementWith, changing effect is poor.Even if the application that user downloads, also Consumer's Experience quilt can not be guided by advertisement beforePopularization and application.
Summary of the invention
The present invention mainly solves the technical problem existing for prior art;Providing one can allow expanded mechanism permissibleApplication characteristic according to oneself sets one to user and activates the degree of depth, and user also has the biggest power to go to arrive this degree of depth, veryExperience well a kind of based on ideal money many good applications promotion method and the device of expanded application.
The above-mentioned technical problem of the present invention is mainly addressed by following technical proposals:
A kind of many good applications promotion method based on ideal money, including:
Step 1, the APP that active user uses shows the download link of expanded APP;
Step 2, after expanded APP is downloaded by the download link of display in step 1, is installed and activated, expanded APP opensAfter Dong, record starting log, and this daily record is sent to the CP server at expanded APP place;
Step 3, the APP that active user uses records click logs, and this click logs is sent to the APP that active user usesServer, this click logs is sent to CP server by the server of APP that active user uses;
Step 4, CP server judges whether the information of click logs record is consistent with the information of starting log record, and will determine thatResult is sent to the server of the APP that active user uses;
Step 5, active user use APP server according to judged result decide whether send ideal money to user, andNotify that user has sent or do not sent the notice of ideal money.
Preferably, described click logs record information includes clicking on time of origin, user account number, device id;Described startupDaily record includes startup time, device id.
Preferably, in described step 4, CP server judges in click logs and starting log the device id of record whether phaseWith, and start the time and click on time phase difference whether in the range of setting, if meeting, then the APP used to active userServer send current device ID and downloaded the information of expanded APP;Otherwise, the information of expanded APP is not downloaded in transmission.
Preferably, in described step 5, the server of the APP that active user uses receives the letter downloading expanded APPAfter breath, in click logs, the user account number of record sends and rewards ideal money, and notifies that user gets.
A kind of many good applications based on ideal money promote device, including:
Link sending module: link sending module shows the download link of expanded APP on the APP that active user uses;
Starting log logging modle: user starts after downloading expanded APP, and installation by the download link of display, is pushed awayAfter wide APP starts, starting log logging modle record starting log, and this daily record is sent to expanded APP placeCP server;
Click logs logging modle: the APP that active user uses passes through click logs logging modle record click logs, and shouldClick logs is sent to the server of the APP that active user uses, and the server of the APP that active user uses is by this click logsIt is sent to CP server;
Log information matching judgment module: CP server judges the letter of click logs record by log information matching judgment moduleWhether breath is consistent with the information of starting log record, and will determine that result is sent to the server of the APP that active user uses;
Ideal money sending module: according to judged result, the server of the APP that active user uses determines that ideal money sends mouldWhether block sends ideal money to user, and notifies that user has sent or do not sent the notice of ideal money.
Preferably, described click logs record information includes clicking on time of origin, user account number, device id;Described startupDaily record includes startup time, device id.
Preferably, the device id of record whether phase during log information matching judgment module judges click logs and starting logWith, and start the time and click on time phase difference whether in the range of setting, if meeting, then the APP used to active userServer send current device ID and downloaded the information of expanded APP;Otherwise, the information of expanded APP is not downloaded in transmission..
Preferably, after the server of the APP that active user uses receives the information downloading expanded APP, virtual goodsThe user account number that coin sending module records in click logs sends rewards ideal money, and notifies that user gets.
Therefore, present invention have the advantage that 1, other application platforms can only carry out the popularization on basis to application, thanAs downloaded, or arrive a degree of depth, and have no idea to guide user to complete the activation degree of depth of a non-download, the present inventionThe extension system related to, can allow expanded mechanism can set one according to the application characteristic of oneself to user and activate the degree of depth, useFamily also has the biggest power to go to arrive this degree of depth, experiences expanded application well;2, more paying is promoted in refinement, differentThe degree of depth can corresponding different prices.
Accompanying drawing explanation
Fig. 1 is the method flow schematic diagram of the present invention.
Fig. 2 is assembly of the invention block diagram.
Detailed description of the invention
Below by embodiment, and combine accompanying drawing, technical scheme is described in further detail.
A kind of many good applications promotion method based on ideal money, including:
Step 1, the APP that active user uses shows the download link of expanded APP.
Step 2, after expanded APP is downloaded by the download link of display in step 1, is installed and activated, expandedAfter APP starts, record starting log, and this daily record is sent to the CP server at expanded APP place;Starting log informationIncluding startup time, device id.
Step 3, the APP that active user uses records click logs, and this click logs is sent to active user's useThe server of APP, this click logs is sent to CP server by the server of the APP that active user uses;Click logs is rememberedRecord information includes clicking on time of origin, user account number, device id.
Step 4, CP server judges whether the information of click logs record is consistent with the information of starting log record, and willJudged result is sent to the server of the APP that active user uses, and CP server judges click logs and record in starting logDevice id the most identical, and start the time and click on time phase difference whether in the range of setting, if meeting, then to currentlyThe server of the APP that user uses sends current device ID and has downloaded the information of expanded APP;Otherwise, transmission is not downloaded and is pushed awayThe information of wide APP.
The server of APP: refer to developer or the server of operator of the APP that active user uses.
CP server: refer to the developer of expanded application or the server of operator.
Step 5, active user use APP server according to judged result decide whether send ideal money toFamily, and notify that user has sent or do not sent the notice of ideal money, specifically: the server of the APP that active user uses connectsReceiving after downloading the information of expanded APP, in click logs, the user account number of record sends and rewards ideal money, and notifiesUser gets.
A kind of many good applications based on ideal money promote device, including:
Link sending module: link sending module shows the download link of expanded APP on the APP that active user uses;
Starting log logging modle: after expanded APP is downloaded by the download link of display, is installed and activated, expandedAfter APP starts, starting log logging modle record starting log, and this daily record is sent to the CP clothes at expanded APP placeBusiness device;Starting log includes startup time, device id.
Click logs logging modle: the APP that active user uses passes through click logs logging modle record click logs, andThis click logs is sent to the server of the APP that active user uses, and the server of the APP that active user uses is by this clickDaily record is sent to CP server;Click logs record information includes clicking on time of origin, user account number, device id.
Log information matching judgment module: CP server judges click logs record by log information matching judgment moduleInformation whether be consistent with the information of starting log record, and will determine that result is sent to the service of APP that active user usesDevice;Specifically: log information matching judgment module judges that in click logs and starting log, the device id of record is the most identical, andAnd whether the time of startup and click time phase difference in the range of setting, if meeting, then the service of the APP used to active userDevice sends current device ID and has downloaded the information of expanded APP;Otherwise, the information of expanded APP is not downloaded in transmission.
Ideal money sending module: according to judged result, the server of the APP that active user uses determines that ideal money is sent outSend whether module sends ideal money to user, and notify that user has sent or do not sent the notice of ideal money.Namely whenAfter the server of the APP that front user uses receives the information downloading expanded APP, ideal money sending module is to clicking on dayIn will, the user account number of record sends and rewards ideal money, and notifies that user gets.
Embodiment 1
The present invention provides a kind of many good applications promotion method based on ideal money, specifically includes:
Step 1: in APP front end, user clicks on the expanded application of download in media app.
Step 2: AM/BAM cooperate, media App helps user to jump to download address in front end, then, media App backstage toMedia server sends the click information (including account, time, equipment id, ip and expanded application id) of user.
Step 3: this step has cooperated jointly at the server having media server and expanded mechanism: media serverAfter receiving user's download log that media app reports, according to the requirement of expanded mechanism, carry out log field splitting and byCarry out splicing and being sent to the server of expanded mechanism according to certain order;Expanded mechanism detect under app arriveDuring the popularization degree of depth specified, record player or the equipment id of user.
Step 4: this step is completed by expanded authority server, specifically: expanded authority server contrasts from mediaThe equipment id that the download log sent activates in (the popularization degree of depth that arrival is specified) daily record with user is the most identical, if identical,Then this activates is that media import, if unmatched, then this activation is natural increase.
Step 5: jointly cooperated by media server and expanded authority server: expanded mechanism is by eligibleEquipment id back to media server, media server finds the user account of correspondence according to equipment id.
Step 6: completed by media server: server, according to user account, revises user's performance to task, andComplete prompting to user task, allow user manually go app to get award.
Embodiment 2
The present invention provides a kind of many good applications based on ideal money to promote device, including:
Link sending module: link sending module shows the download link of expanded APP on the APP that active user uses, soAfter in APP front end, user click in media app download expanded application,
Starting log logging modle: media App helps user to jump to download address in front end, then, media App backstage must start dayThe click information that will logging modle sends user to media server (includes account, time, equipment id, ip and expanded applicationId).;
Click logs logging modle: media server receives the user that the click logs logging modle of media app reports and downloads dayAfter will, according to the requirement of expanded mechanism, carry out log field splitting and splicing in a certain order and sendServer to expanded mechanism;Expanded mechanism detect under app arrive specify the popularization degree of depth time, record player orThe equipment id of person user.
Log information matching judgment module: the log information matching judgment module of expanded authority server contrasts from mediaThe equipment id that the download log sent activates in (the popularization degree of depth that arrival is specified) daily record with user is the most identical, if identical,Then this activates is that media import, if unmatched, then this activation is natural increase;
Ideal money sending module: expanded mechanism by qualified equipment id back to media server, media serverIdeal money sending module find the user account of correspondence according to equipment id, server according to user account, revises user coupleThe performance of task, and complete prompting to user task, allow user manually go app to get award.
Specific embodiment described herein is only to present invention spirit explanation for example.Technology neck belonging to the present inventionDescribed specific embodiment can be made various amendment or supplements or use similar mode to replace by the technical staff in territoryGeneration, but without departing from the spirit of the present invention or surmount scope defined in appended claims.

Claims (8)

CN201610338384.7A2016-05-192016-05-19Virtual currency-based multi-depth application promotion method and apparatusPendingCN106022831A (en)

Priority Applications (1)

Application NumberPriority DateFiling DateTitle
CN201610338384.7ACN106022831A (en)2016-05-192016-05-19Virtual currency-based multi-depth application promotion method and apparatus

Applications Claiming Priority (1)

Application NumberPriority DateFiling DateTitle
CN201610338384.7ACN106022831A (en)2016-05-192016-05-19Virtual currency-based multi-depth application promotion method and apparatus

Publications (1)

Publication NumberPublication Date
CN106022831Atrue CN106022831A (en)2016-10-12

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Cited By (5)

* Cited by examiner, † Cited by third party
Publication numberPriority datePublication dateAssigneeTitle
CN107016572A (en)*2017-03-312017-08-04北京猎豹移动科技有限公司Promotion method, device and the server of application program
CN107240030A (en)*2017-05-182017-10-10武汉康慧然信息技术咨询有限公司Personalized ecological agriculture leisure execution method, system and equipment based on Internet of Things
CN110378743A (en)*2019-07-242019-10-25北京字节跳动网络技术有限公司Invitation method, terminal device, server and the medium of application program
CN110460119A (en)*2018-05-072019-11-15畅充科技(上海)有限公司Charging method, device and terminal charge equipment
CN113068076A (en)*2021-03-312021-07-02北京达佳互联信息技术有限公司Virtual resource sending method and device, electronic equipment and storage medium

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CN102289756A (en)*2010-06-182011-12-21百度在线网络技术(北京)有限公司Method and system for judging click validation
CN103258281A (en)*2012-02-202013-08-21胡小龙Mobile device application software popularization method based on rebating
US20140324562A1 (en)*2012-01-152014-10-30Tapjoy, Inc.Recommending virtual reward offers and awarding virtual rewards

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Publication numberPriority datePublication dateAssigneeTitle
CN101739639A (en)*2008-11-072010-06-16中国移动通信集团公司Method and system for promoting service
CN102289756A (en)*2010-06-182011-12-21百度在线网络技术(北京)有限公司Method and system for judging click validation
US20140324562A1 (en)*2012-01-152014-10-30Tapjoy, Inc.Recommending virtual reward offers and awarding virtual rewards
CN103258281A (en)*2012-02-202013-08-21胡小龙Mobile device application software popularization method based on rebating

Cited By (7)

* Cited by examiner, † Cited by third party
Publication numberPriority datePublication dateAssigneeTitle
CN107016572A (en)*2017-03-312017-08-04北京猎豹移动科技有限公司Promotion method, device and the server of application program
CN107240030A (en)*2017-05-182017-10-10武汉康慧然信息技术咨询有限公司Personalized ecological agriculture leisure execution method, system and equipment based on Internet of Things
CN107240030B (en)*2017-05-182020-05-12湖南大酉橘海农业生态发展有限公司Personalized ecological agriculture leisure execution method, system and equipment based on Internet of things
CN110460119A (en)*2018-05-072019-11-15畅充科技(上海)有限公司Charging method, device and terminal charge equipment
CN110378743A (en)*2019-07-242019-10-25北京字节跳动网络技术有限公司Invitation method, terminal device, server and the medium of application program
CN110378743B (en)*2019-07-242022-02-22北京字节跳动网络技术有限公司Application invitation method, terminal device, server and medium
CN113068076A (en)*2021-03-312021-07-02北京达佳互联信息技术有限公司Virtual resource sending method and device, electronic equipment and storage medium

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SE01Entry into force of request for substantive examination
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Application publication date:20161012


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