Summary of the invention
The method that the interactive feedback information that the invention provides a kind of interactive television system generates and device, configure interactive feedback information in order to specific aim, attracts user to utilize mobile terminal to participate in the interaction of TV programme.
The method that the interactive feedback information that the invention provides a kind of interactive television system generates, comprising: obtain the response message that user terminal sends for the interactive information of interactive TV program; Determine whether the interactive feedback information for described response message is the first interactive feedback information; Utilize described first interactive feedback information, configuration pin is to second of described interactive information the interactive feedback information.
Wherein, determine whether the interactive feedback information for described response message is the first interactive feedback information, comprising: when described response message is outstanding rank, determine that for the interactive feedback information of described response message be the first feedback information.
Wherein, described when described response message is outstanding rank, after determining to be the first feedback information for the interactive feedback information of described response message, also comprise: according to described first feedback information, determine the additional feedback control information for described response message.
Wherein, described according to described first feedback information, determine, for the additional feedback control information of described response message, to comprise: according to pre-defined rule, determine whether the user obtaining described first feedback information participates in additional interaction information; When determining that the user obtaining described first feedback information participates in described additional interaction information, determine the additional feedback control information for described first feedback information.
Wherein, describedly utilize described first interactive feedback information, determine the second interactive feedback information for described interactive information, comprising: the total number obtaining the first pre-configured feedback information; Calculate the number of remaining first feedback information as the second feedback information.
The device that the present invention also provides a kind of interactive feedback information of interactive television system to generate, comprising: acquisition module, for obtaining the response message that user terminal sends for the interactive information of interactive TV program; Determination module, for determining whether the interactive feedback information for described response message is the first interactive feedback information; Configuration module, for utilizing described first interactive feedback information, configuration pin is to second of described interactive information the interactive feedback information.
Wherein, described determination module comprises: the first determining unit, for when described response message is outstanding rank, determines that for the interactive feedback information of described response message be the first feedback information.
Wherein, also comprise: the second determining unit, for according to described first feedback information, determine the additional feedback control information for described response message.
Wherein, described second determining unit comprises: determine subelement, for according to pre-defined rule, determines whether the user obtaining described first feedback information participates in additional interaction information; Additional subelement, for when determining that the user obtaining described first feedback information participates in described additional interaction information, determines the additional feedback control information for described first feedback information.
Wherein, described configuration module comprises: number acquiring unit, for obtaining the total number of the first pre-configured feedback information; Dispensing unit, for calculating the number of remaining first feedback information as the second feedback information.
The present invention is judged by the response message of the interactive information for interactive TV program sent user, interactive feedback information is configured for the outstanding user of response, and the information of number of this type of feedback information is sent to user as another interactive feedback information or is configured on television video picture.Realize configuring interactive feedback information pointedly, improve user and participate in interactive enthusiasm.The user being beneficial to the video that watches TV utilizes the interactive information of acquisition for mobile terminal television video, in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
A kind of method that the embodiment of the present invention provides interactive feedback information of interactive television system to generate, see Fig. 1, comprising:
S100 obtains the response message that user terminal sends for the interactive information of interactive TV program;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
Interactive television system receives the response message of the interactive information for interactive TV program that user uses user terminal to send.According to received response message, the interactive feedback information of generating interactive television system.
S200 determines whether the interactive feedback information for described response message is the first interactive feedback information;
Described response message is judged, determine whether described response message meets pre-defined rule, such as, according to predetermined rule, time in response message containing some specific information, determine that described user is the first interactive feedback information for the interactive feedback information of described interactive information, such as, the first interactive feedback information is for the response message of outstanding rank.
S300 utilizes described first interactive feedback information, and configuration pin is to second of described interactive information the interactive feedback information.
For described first interactive feedback information, determine the second interactive feedback information for described interactive information, such as, the user getting the first interactive feedback information obtains the second interactive feedback information, such as, the second interactive feedback information is remaining prize-winning probability or the membership information entering next stage interactive information.
Preferably, determine whether the interactive feedback information for described response message is the first interactive feedback information, comprising: when described response message is outstanding rank, determine that for the interactive feedback information of described response message be the first feedback information.
When described response message is outstanding rank, determine that for the interactive feedback information of described response message be the first feedback information.The response message of the first feedback information to outstanding rank is configured with the first feedback information, such as, be incentive message or the information of promotion.
Preferably, described when described response message is outstanding rank, after determining to be the first feedback information for the interactive feedback information of described response message, also comprise: according to described first feedback information, determine the additional feedback control information for described response message.
When described response message is outstanding rank, for response message is configured with the first feedback information, and configuring additional feedback control information for the response message of acquisition first feedback information, such as, is incentive message or the information of promotion.
Preferably, described according to described first feedback information, determine, for the additional feedback control information of described response message, to comprise: according to pre-defined rule, determine whether the user obtaining described first feedback information participates in additional interaction information; When determining that the user obtaining described first feedback information participates in described additional interaction information, determine the additional feedback control information for described first feedback information.
User for the response message of acquisition first feedback information configures another interactive event, and according to the confirmation that user sends, for user generates additional feedback control information, such as, participates in the membership information of another interactive event.
Preferably, describedly utilize described first interactive feedback information, determine the second interactive feedback information for described interactive information, comprising: the total number obtaining the first pre-configured feedback information; Calculate the number of remaining first feedback information as the second feedback information.
Interactive television system pre-sets the total number of the first feedback information, and after determining that user obtains the first feedback information, the number calculating the first remaining feedback information sends to user terminal as the second feedback information or is presented on television video picture.
The method that the embodiment of the present invention provides is judged by the response message of the interactive information for interactive TV program sent user, interactive feedback information is configured for the outstanding user of response, and the information of number of this type of feedback information is sent to user as another interactive feedback information or is configured on television video picture.Realize configuring interactive feedback information pointedly, improve user and participate in interactive enthusiasm.The user being beneficial to the video that watches TV utilizes the interactive information of acquisition for mobile terminal television video, in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
The device that the embodiment of the present invention also provides a kind of interactive feedback information of interactive television system to generate, see Fig. 3, comprising: acquisition module 31, for obtaining the response message that user terminal sends for the interactive information of interactive TV program; Determination module 32, for determining whether the interactive feedback information for described response message is the first interactive feedback information; Configuration module 33, for utilizing described first interactive feedback information, configuration pin is to second of described interactive information the interactive feedback information.
Preferably, determination module 32 comprises: the first determining unit, for when described response message is outstanding rank, determines that for the interactive feedback information of described response message be the first feedback information.
Preferably, determination module 32 also comprises: the second determining unit, for according to described first feedback information, determines the additional feedback control information for described response message.
Preferably, described second determining unit comprises: determine subelement, for according to pre-defined rule, determines whether the user obtaining described first feedback information participates in additional interaction information; Additional subelement, for when determining that the user obtaining described first feedback information participates in described additional interaction information, determines the additional feedback control information for described first feedback information.
Preferably, configuration module 33 comprises: number acquiring unit, for obtaining the total number of the first pre-configured feedback information; Dispensing unit, for calculating the number of remaining first feedback information as the second feedback information.
The present embodiment is the device embodiment of corresponding said method embodiment, specifically implements see foregoing description, at this, repeats no more.
The device that the embodiment of the present invention provides is judged by the response message of the interactive information for interactive TV program sent user, interactive feedback information is configured for the outstanding user of response, and the information of number of this type of feedback information is sent to user as another interactive feedback information or is configured on television video picture.Realize configuring interactive feedback information pointedly, improve user and participate in interactive enthusiasm.The user being beneficial to the video that watches TV utilizes the interactive information of acquisition for mobile terminal television video, in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.