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CN105392063A - Method and device for configuring interactive information of interactive television system - Google Patents

Method and device for configuring interactive information of interactive television system
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Publication number
CN105392063A
CN105392063ACN201510823188.4ACN201510823188ACN105392063ACN 105392063 ACN105392063 ACN 105392063ACN 201510823188 ACN201510823188 ACN 201510823188ACN 105392063 ACN105392063 ACN 105392063A
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CN
China
Prior art keywords
interactive information
video content
information
television
television program
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
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CN201510823188.4A
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Chinese (zh)
Inventor
呼伦夫
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
TVM Beijing Technology Co Ltd
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TVM Beijing Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by TVM Beijing Technology Co LtdfiledCriticalTVM Beijing Technology Co Ltd
Priority to CN201510823188.4ApriorityCriticalpatent/CN105392063A/en
Publication of CN105392063ApublicationCriticalpatent/CN105392063A/en
Pendinglegal-statusCriticalCurrent

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Abstract

The invention discloses a method and device for configuring interactive information of an interactive television system, and is used for configuring the interactive information in video content played by a television, and attracting users to use mobile devices to participate in interaction of a television program in the video playing process of the television. The method includes the steps of: obtaining video content of a television program to be played; obtaining interactive information configured for the television program; and configuring the interactive information in the video content of the television program. According to the method provided by the invention, the interactive information is generated and configured in the television video content, and users whose watch the television video use mobile devices to obtain the interactive information of the television video, so that in the video playing process of the television, the users are attracted to participate in watching and interaction of the video played by the television, thereby improving the audience rating of the television program, and enhancing interactivity and visual experience of user participation.

Description

A kind of method and device configuring the interactive information of interactive television system
Technical field
The present invention relates to Internet technical field, particularly a kind of method and device configuring the interactive information of interactive television system.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, how being configured in by interactive information televises in video content, in television video playing process, attract user to utilize mobile terminal to participate in the interaction of TV programme, be a problem demanding prompt solution.
Summary of the invention
The invention provides a kind of method and the device that configure the interactive information of interactive television system, televise in video content in order to interactive information is configured in, in television video playing process, attract user to utilize mobile terminal to participate in the interaction of TV programme.
The invention provides a kind of method configuring the interactive information of interactive television system, comprising: obtain the video content will playing TV programme; Be retrieved as the interactive information of described TV programme configuration; Described interactive information is configured in the video content of described TV programme.
Wherein, described described interactive information is configured in the video content of described TV programme before, also comprise: determine that described interactive information is configured in the positional information of described television program video content.
Wherein, describedly described interactive information to be configured in the video content of described TV programme, to comprise: generate and comprise covering of described interactive information and add image; Described covering is added the position of imaging importing in described television program video content.
Wherein, described generation comprises covering of described interactive information and adds image, comprising: obtain the described television program video image information that will superpose; Determine that described interactive information is arranged in the positional information of described television program video picture; According to described positional information, generation comprises covering of described interactive information and adds image.
Wherein, described according to described positional information, generate before comprising the covering and add image of described interactive information, also comprise: cover that to add picture size configuration consistent with described television program video picture dimension by described.
The present invention also provides a kind of device configuring the interactive information of interactive television system, comprising: the first acquisition module, for obtaining the video content will playing TV programme; Second acquisition module, for being retrieved as the interactive information of described TV programme configuration; Configuration module, for being configured in described interactive information in the video content of described TV programme.
Wherein, also comprise: position determination module, for determining that described interactive information is configured in the positional information of described television program video content.
Wherein, configuration module 33 comprises: generation unit, comprises covering of described interactive information add image for generating; Superpositing unit, for adding the position of imaging importing in described television program video content by described covering.
Wherein, described generation unit comprises: picture obtains subelement, for obtaining the described television program video image information that will superpose; Subelement is determined in position, for determining that described interactive information is arranged in the positional information of described television program video picture; Generate subelement, comprise covering of described interactive information add image for generating, described interactive information is positioned at the determined position of described overlay image.
Wherein, also comprise: size arranges subelement, for by described cover add picture size configuration consistent with described television program video picture dimension.
The present invention is by generating interactive information, and interactive information is configured on television video content, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, so that in the process of televising video, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
A kind of schematic flow sheet configuring the method for the interactive information of interactive television system that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
A kind of theory structure schematic diagram configuring the device of the interactive information of interactive television system that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of method configuring the interactive information of interactive television system, see Fig. 1, comprising:
S100 obtains the video content will playing TV programme;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
Obtain the video content of the television video program that will play in advance, the interactive information for described television video program configuration is configured in the video content of described television video program.
S200 is retrieved as the interactive information of described TV programme configuration;
According to the video content of the described television video program that will play, be defined as the interactive information that it configures, be retrieved as the interactive information of described TV programme configuration.
Described interactive information is configured in the video content of described TV programme by S300.
Described interactive information is configured in the video content of described TV programme, so that in the video content playing process of described TV programme, shows the interactive information be configured in the video content of described TV programme, define new television video content.
Preferably, described described interactive information is configured in the video content of described TV programme before, also comprise: determine that described interactive information is configured in the positional information of described television program video content.
Determine that each described interactive information will be configured in the positional information in described TV program content information; Generate the overlay image covered on described TV program content information, described interactive information is positioned at the determined position of described overlay image; The video image of described overlay image and described content of TV program is synthesized.Wherein the layer of overlay image is set to transparent, therefore, during with television video imaging importing, can not cover in television video picture, thus, define new television video content.
Preferably, described according to described positional information, generate before comprising the covering and add image of described interactive information, also comprise: cover that to add picture size configuration consistent with described television program video picture dimension by described.
The method that the embodiment of the present invention provides is by generating interactive information, and interactive information is configured on television video content, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, so that in the process of televising video, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
The embodiment of the present invention also provides a kind of device configuring the interactive information of interactive television system, see Fig. 3, comprising: the first acquisition module 31, for obtaining the video content will playing TV programme; Second acquisition module 32, for being retrieved as the interactive information of described TV programme configuration; Configuration module 33, for being configured in described interactive information in the video content of described TV programme.
Preferably, also comprise: position determination module, for determining that described interactive information is configured in the positional information of described television program video content.
Preferably, configuration module 33 comprises: generation unit, comprises covering of described interactive information add image for generating; Superpositing unit, for adding the position of imaging importing in described television program video content by described covering.
Preferably, described generation unit comprises: picture obtains subelement, for obtaining the described television program video image information that will superpose; Subelement is determined in position, for determining that described interactive information is arranged in the positional information of described television program video picture; Generate subelement, comprise covering of described interactive information add image for generating, described interactive information is positioned at the determined position of described overlay image.
Preferably, also comprise: size arranges subelement, for by described cover add picture size configuration consistent with described television program video picture dimension.
The present embodiment is the device embodiment of corresponding said method embodiment, specifically implements see foregoing description, at this, repeats no more.
The device that the embodiment of the present invention provides is by generating interactive information, and interactive information is configured on television video content, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, so that in the process of televising video, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.

Claims (10)

CN201510823188.4A2015-11-242015-11-24Method and device for configuring interactive information of interactive television systemPendingCN105392063A (en)

Priority Applications (1)

Application NumberPriority DateFiling DateTitle
CN201510823188.4ACN105392063A (en)2015-11-242015-11-24Method and device for configuring interactive information of interactive television system

Applications Claiming Priority (1)

Application NumberPriority DateFiling DateTitle
CN201510823188.4ACN105392063A (en)2015-11-242015-11-24Method and device for configuring interactive information of interactive television system

Publications (1)

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CN105392063Atrue CN105392063A (en)2016-03-09

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Cited By (2)

* Cited by examiner, † Cited by third party
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CN106851430A (en)*2016-12-312017-06-13天脉聚源(北京)科技有限公司A kind of method and apparatus for showing player information
CN106899853A (en)*2016-12-312017-06-27天脉聚源(北京)科技有限公司A kind of method and apparatus for showing player information

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CN105072477A (en)*2015-07-272015-11-18天脉聚源(北京)科技有限公司Method and device for generating interactive feedback information of interactive TV system
CN105072474A (en)*2015-07-272015-11-18天脉聚源(北京)科技有限公司 A method and device for generating interactive information in a television interactive system
CN105072497A (en)*2015-07-272015-11-18天脉聚源(北京)科技有限公司Method and device for generating interactive TV video signal
CN105072476A (en)*2015-07-272015-11-18天脉聚源(北京)科技有限公司Interaction information generating method and system

Patent Citations (9)

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Publication numberPriority datePublication dateAssigneeTitle
CN102647618A (en)*2012-04-282012-08-22深圳市华鼎视数字移动电视有限公司Method and system for interaction with television programs
CN103475943A (en)*2013-09-112013-12-25马清虎Interaction method and system of television program
CN104754419A (en)*2015-03-132015-07-01腾讯科技(北京)有限公司Video-based interaction method and device
CN105007513A (en)*2015-07-272015-10-28天脉聚源(北京)科技有限公司Method and device for configuring interactive information for television program
CN105007516A (en)*2015-07-272015-10-28天脉聚源(北京)科技有限公司Method and device for generating interaction feedback information of interaction television system
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* Cited by examiner, † Cited by third party
Publication numberPriority datePublication dateAssigneeTitle
CN106851430A (en)*2016-12-312017-06-13天脉聚源(北京)科技有限公司A kind of method and apparatus for showing player information
CN106899853A (en)*2016-12-312017-06-27天脉聚源(北京)科技有限公司A kind of method and apparatus for showing player information

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Application publication date:20160309

RJ01Rejection of invention patent application after publication

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