技术领域technical field
本发明涉及通信技术领域，尤其涉及一种展示物品及其媒体播放的系统及方法。The invention relates to the field of communication technology, in particular to a system and method for displaying items and playing media thereof.
背景技术Background technique
在中国实用新型申请号为CN200620149042，发明名称为：人体传感广告机的实用新型中，公开了一种人体传感广告机，传感器包括热释电红外线传感器、微波人体传感传感器，可以因应在传感器的范围内，有人体接近或距离远近而改变广告机所播放的影音媒体。具体的，该人体感应广告机,它包括主机、显示屏、输入设备、存储器、通讯模块分别相连,其特征在于它还包括与主机相连的人体感应控制模块及人体感应传感器。所述的人体感应传感器是指热释电红外传感器,所述的人体感应传感器也是指微波人体感应传感器,所述的人体感应传感器也是指上述两种传感器都具备。人体感应广告机通过感知人体接近广告机的信号而改变显示内容或显示方式。人体感应广告机的开发可以实现在有人或无人观看时播放不同的广告内容,从而可以实现不同广告价值,同时人体感应广告机能够统计广告的收看人次和时间。但是该技术方案不能进一步因应不同客人而播放不同影音。In the Chinese Utility Model Application No. CN200620149042, the utility model titled: Human Body Sensing Advertising Machine discloses a human body sensing advertising machine. The sensors include pyroelectric infrared sensors and microwave human body sensing sensors, which can respond to Within the range of the sensor, the approach of a human body or the distance will change the audio-visual media played by the advertising machine. Specifically, the human body induction advertising machine includes a host, a display screen, an input device, a memory, and a communication module connected to each other, and is characterized in that it also includes a human body induction control module and a human body induction sensor connected to the host. The human body induction sensor refers to a pyroelectric infrared sensor, the human body induction sensor also refers to a microwave human body induction sensor, and the human body induction sensor also refers to both the above two sensors. The human body induction advertising machine changes the display content or display mode by sensing the signal of the human body approaching the advertising machine. The development of the human body induction advertising machine can play different advertising content when someone or no one is watching, so that different advertising values can be realized. At the same time, the human body induction advertising machine can count the number and time of viewing the advertisement. However, this technical solution cannot further play different video and audio in response to different guests.
在台湾发明专利申请号为TW201019291，发明名称为传感显示装置及其传感显示方法；公开了一种传感显示装置及其传感显示方法，其方法是当接收到无线通讯装置的特征码，在预先注册的情况下，每个有效的无线通讯装置配对一个影音档案，当显示装置传感到该无线通讯装置时播放已注册的配对影音档案，而通讯装置的特征码一般为通讯装置的唯一码，例如蓝牙的地址、RFID的地址。该技术方案只可有单一的选择，即当通讯装置出现在传感范围内，只选择播放该影音档案而没有其它选择。The invention patent application number in Taiwan is TW201019291, and the name of the invention is a sensing display device and its sensing display method; a sensing display device and its sensing display method are disclosed. , in the case of pre-registration, each valid wireless communication device is paired with an audio-visual file, and the registered paired audio-visual file is played when the display device senses the wireless communication device, and the feature code of the communication device is generally unique to the communication device Code, such as the address of Bluetooth, the address of RFID. The technical solution can only have a single option, that is, when the communication device appears within the sensing range, only the audio-video file is selected to be played without other options.
由此可见，现在的人体感应广告设备的产品设计，特别是外形设计，特别注重吸引用户，但未能有具有良好的吸引用户的效果，移机大量实际数据将外形吸引与销售量作出分析。It can be seen that the product design of the current human body induction advertising equipment, especially the appearance design, pays special attention to attracting users, but fails to have a good effect of attracting users. A large amount of actual data is transferred to analyze the appearance attraction and sales volume.
综上可知，现有的展示物品及其媒体播放的技术在实际使用上，显然存在不便与缺陷，所以有必要加以改进。To sum up, it can be seen that the existing technologies for displaying objects and their media playback obviously have inconveniences and defects in actual use, so it is necessary to improve them.
发明内容Contents of the invention
针对上述的缺陷，本发明的目的在于提供一种展示物品及其媒体播放的系统及其方法，提升了观察者与展示物品的互动的体验。In view of the above-mentioned defects, the object of the present invention is to provide a system and method for displaying items and their media playing, which improves the interactive experience of the observers with the displaying items.
为了实现上述目的，本发明提供一种展示物品及其媒体播放的系统，包括：In order to achieve the above object, the present invention provides a system for displaying items and media playback thereof, including:
至少一个通讯传感装置，设置于展示台和/或展示物品上；感应所述展示物品的观察者的动作，并向通讯接收装置发送感应信息；At least one communication sensing device is arranged on the display stand and/or the display item; senses the movement of the observer of the display item, and sends the sensing information to the communication receiving device;
至少一个通讯接收装置，与所述通讯传感装置和媒体播放装置通讯连接，接收所述通讯传感装置发送的感应信息，并将所述感应信息发送到所述媒体播放装置；At least one communication receiving device is communicatively connected with the communication sensing device and the media playing device, receives the sensing information sent by the communication sensing device, and sends the sensing information to the media playing device;
至少一个媒体播放装置，包括影音播放装置和存储装置，所述存储装置存储多个媒体文件；所述媒体播放装置接收所述感应信息，并根据所述感应信息播放对应的所述媒体文件。At least one media playing device includes an audio-visual playing device and a storage device, the storage device stores a plurality of media files; the media playing device receives the sensing information, and plays the corresponding media file according to the sensing information.
根据所述的系统，所述通讯传感装置为近距离通讯传感装置；According to the system, the communication sensing device is a short-range communication sensing device;
所述近距离通讯传感装置包括：近距离通讯发射器和传感器。The short-range communication sensing device includes: a short-range communication transmitter and a sensor.
根据所述的系统，所述媒体播放装置还包括：According to the system, the media player also includes:
三维制图模块，所述三维制图模块根据所述感应信息，绘制与所述感应信息对应的所述展示物品的部分和/或整体的三维视图，并将所述三维视图发送到所述影音播放装置显示；A three-dimensional drawing module, the three-dimensional drawing module draws a partial and/or overall three-dimensional view of the display item corresponding to the sensing information according to the sensing information, and sends the three-dimensional view to the audio-visual playback device show;
所述传感器包括：移动传感器、陀螺仪传感器、磁场传感器、信号强度传感器、重量传感器、压力传感器、光传感器、影像传感器以及磁场强弱及磁极传感器。The sensors include: a movement sensor, a gyroscope sensor, a magnetic field sensor, a signal strength sensor, a weight sensor, a pressure sensor, a light sensor, an image sensor, and a magnetic field strength and magnetic pole sensor.
根据所述的系统，所述与所述感应信息对应的所述展示物品的部分和/或整体的三维视图包括：According to the system, the part and/or whole three-dimensional view of the display item corresponding to the sensing information includes:
所述观察者当前查看的展示物品的部位的放大三维视图；an enlarged three-dimensional view of the part of the displayed item currently viewed by the viewer;
所述观察者当前查看的展示物品的整体三维视图。An overall three-dimensional view of the display item currently viewed by the viewer.
根据所述的系统，每个所述展示物品分别内置有所述通讯接收装置，所述通讯接收装置具有通用唯一标识符；每个所述媒体文件分别与一个所述唯一标识符对应；所述影音播放装置读取所述通用唯一标识符，播放与所述通用唯一标识符对应的媒体文件。According to the system, each of the displayed items is respectively built with the communication receiving device, and the communication receiving device has a universally unique identifier; each of the media files corresponds to one of the unique identifiers; the The audio-video playback device reads the UID and plays the media file corresponding to the UID.
根据所述的系统，所述系统还包括：According to the system, the system also includes:
输入输出装置，与所述媒体播放装置和分析推广子系统通讯连接，所述输入输出装置包括键盘、显示器以及摄像头；The input and output device is connected with the media player and the analysis promotion subsystem, and the input and output device includes a keyboard, a display and a camera;
分析推广子系统，包括至少一个服务器和分析模块，所述服务器与所述通讯接收装置通讯连接；所述分析模块记录所述展示物品的与所述观察者的互动信息，并根据所述互动信息向所述观察者提供相关的优惠信息。The analysis and promotion subsystem includes at least one server and an analysis module, the server is connected to the communication receiving device in communication; the analysis module records the interaction information of the exhibited items and the observer, and according to the interaction information Provide relevant offer information to the watcher.
根据所述的系统，所述媒体播放装置为台式电脑、手提电脑或者平板电脑；According to the system, the media player is a desktop computer, a laptop computer or a tablet computer;
所述通讯接收装置为网络接收模块或者蓝牙装置。The communication receiving device is a network receiving module or a bluetooth device.
根据所述的系统，所述展示台上放置多个不同的所述展示物品；所述通讯传感装置为移动传感器，所述移动传感器设置于所述展示物品内；在所述移动传感器检测到所述展示物品的移动速度达到预设的速度值时，所述影音播放装置播放与所述展示物品对应的媒体文件。According to the system, a plurality of different display items are placed on the display stand; the communication sensing device is a movement sensor, and the movement sensor is arranged in the display item; when the movement sensor detects When the moving speed of the display item reaches a preset speed value, the video and audio playing device plays the media file corresponding to the display item.
根据所述的系统，所述展示台上放置多个不同的所述展示物品；所述通讯传感装置设置于所述展示物品内；所述通讯传感装置为磁场传感器和/或陀螺传感器，在所述展示台的预设位置上设置有磁场装置；According to the system, a plurality of different display items are placed on the display stand; the communication sensing device is arranged in the display item; the communication sensing device is a magnetic field sensor and/or a gyro sensor, A magnetic field device is provided at a preset position of the display stand;
在所述磁场传感器检测到所述展示物品的移动速度达到预设的速度值时，所述影音播放装置播放与所述展示物品对应的媒体文件；和/或When the magnetic field sensor detects that the moving speed of the display item reaches a preset speed value, the audio-visual playback device plays the media file corresponding to the display item; and/or
在所述陀螺传感器检测到所述展示物品的其中一个部位朝上时，所述影音播放装置播放与所述部分对应的媒体文件。When the gyro sensor detects that one part of the display item is facing upwards, the audio-visual playing device plays the media file corresponding to the part.
根据所述的系统，所述陀螺传感器检测所述展示物品的当前三维矢量信息，并将所述三维矢量信息传送到所述三维制图模块；所述三维制图模块根据所述三维矢量信息绘制三维图形，并传送到所述影音播放装置显示。According to the system, the gyro sensor detects the current three-dimensional vector information of the display item, and transmits the three-dimensional vector information to the three-dimensional drawing module; the three-dimensional drawing module draws three-dimensional graphics according to the three-dimensional vector information , and sent to the audio-visual playback device for display.
根据所述的系统，所述展示台上放置多个不同的所述展示物品；所述通讯传感装置为光传感器，所述光传感器设置于所述展示台上；所述展示物品设置于所述光传感器与照射向所述光传感器的光源之间；在所述光传感器检测到所述光源的照射光线时，所述影音播放装置播放与所述展示物品对应的媒体文件。According to the system, a plurality of different display items are placed on the display stand; the communication sensing device is a light sensor, and the light sensor is set on the display stand; the display items are set on the Between the light sensor and the light source irradiated to the light sensor; when the light sensor detects the irradiating light of the light source, the audio-visual playing device plays the media file corresponding to the display item.
根据所述的系统，所述展示台上放置多个不同的所述展示物品在预定位置；所述传感器包括影像传感器，所述影像传感器摄取所述展示物品的影像并且与预先摄取的定位影像进行对比分析，在所述影像传感器分析到所述展示台上的所述展示物品被移动预设距离时，所述影音播放装置播放与所述展示物品对应的媒体文件。According to the system, a plurality of different display items are placed on a predetermined position on the display stand; the sensor includes an image sensor, and the image sensor captures an image of the display item and compares it with the pre-captured positioning image. For comparative analysis, when the image sensor analyzes that the display item on the display platform has been moved by a preset distance, the audio-visual playback device plays the media file corresponding to the display item.
根据所述的系统，所述近距离通讯发射器通过向所述影音播放装置发送的感应信息包括传感讯息信号；所述传感讯息信号包括所述近距离通讯传感装置编码；According to the system, the sensing information sent by the short-distance communication transmitter to the audio-visual playback device includes a sensing message signal; the sensing message signal includes the code of the short-distance communication sensing device;
在所述通讯传感装置包括磁场传感器时，所述传感讯息信号还包括所述磁场传感器的激活码；When the communication sensing device includes a magnetic field sensor, the sensing message signal further includes an activation code of the magnetic field sensor;
在所述通讯传感装置包括陀螺仪传感器时，所述传感讯息信号还包括所述陀螺仪传感器检测所述展示物品的当前的三维矢量信息。When the communication sensing device includes a gyroscope sensor, the sensing message signal further includes current three-dimensional vector information of the display item detected by the gyroscope sensor.
根据所述的系统，所述分析模块记录不同的所述展示物品被所述观察者移动的次数和/或时间；并根据所述次数和/或时间在所述展示物品被所述观察者移动的次数和/或时间到达预设值时，向所述观察者发出奖励提示信息。According to the system, the analysis module records the number of times and/or times that different display items are moved by the observer; and according to the number and/or time when the display items are moved by the observer When the number of times and/or time reaches a preset value, a reward prompt message is sent to the observer.
根据所述的系统，所述奖励提示信息包括：向所述观察者预留的邮箱、移动终端号发送领取奖品的代码；和/或According to the system, the reward prompt information includes: sending a code for claiming a prize to the mailbox and mobile terminal number reserved by the observer; and/or
提示所述观察者通过所述输入输出装置所述领取奖品的代码领取相应的奖品。Prompting the observer to receive the corresponding prize through the code of receiving the prize in the input and output device.
根据所述的系统，所述领取奖品的代码包括QR码、条形码或文字数字码。According to the system, the code for claiming the prize includes a QR code, a bar code or an alphanumeric code.
为了实现本发明的另一发明目的，本发明还提供了一种展示物品及其媒体播放的方法，所述方法利用展示物品及其媒体播放的系统实现；所述系统包括至少一个通讯传感装置，设置于展示台和/或展示物品上；至少一个通讯接收装置，与通讯传感装置和媒体播放装置通讯连接；至少一个媒体播放装置，包括影音播放装置和存储装置，所述方法包括：In order to achieve another object of the present invention, the present invention also provides a method for displaying items and media playback thereof, the method is implemented using a system for displaying items and media playback thereof; the system includes at least one communication sensing device , set on the display stand and/or the display item; at least one communication receiving device, communicated with the communication sensing device and the media playback device; at least one media playback device, including an audio-visual playback device and a storage device, the method comprising:
至少一个所述通讯传感装置感应所述展示物品的观察者的动作，并向通讯接收装置发送感应信息；At least one of the communication sensing devices senses the actions of the observers of the displayed items, and sends sensing information to the communication receiving device;
至少一个所述通讯接收装置接收所述通讯传感装置发送的感应信息，并将所述感应信息发送到所述媒体播放装置；At least one of the communication receiving devices receives the sensing information sent by the communication sensing device, and sends the sensing information to the media playing device;
至少一个所述媒体播放装置接收所述感应信息，并根据所述感应信息播放对应的所述媒体文件。At least one of the media playing devices receives the sensing information, and plays the corresponding media file according to the sensing information.
根据所述的方法，所述通讯传感装置为近距离通讯传感装置；According to the method, the communication sensing device is a short-range communication sensing device;
所述近距离通讯传感装置包括：近距离通讯发射器和传感器。The short-range communication sensing device includes: a short-range communication transmitter and a sensor.
根据所述的方法，所述媒体播放装置还包括三维制图模块，所述三维制图模块根据所述感应信息，绘制与所述感应信息对应的所述展示物品的部分和/或整体的三维视图，并将所述三维视图发送到所述影音播放装置显示；According to the method, the media playback device further includes a three-dimensional drawing module, and the three-dimensional drawing module draws a part and/or a whole three-dimensional view of the display item corresponding to the sensing information according to the sensing information, and sending the three-dimensional view to the audio-visual playback device for display;
所述传感器包括：移动传感器、陀螺仪传感器、磁场传感器、信号强度传感器、重量传感器、压力传感器、光传感器、影像传感器以及磁场强弱及磁极传感器。The sensors include: a movement sensor, a gyroscope sensor, a magnetic field sensor, a signal strength sensor, a weight sensor, a pressure sensor, a light sensor, an image sensor, and a magnetic field strength and magnetic pole sensor.
根据所述的方法，所述与所述感应信息对应的所述展示物品的部分和/或整体的三维视图包括：According to the method, the part and/or whole three-dimensional view of the display item corresponding to the sensing information includes:
所述观察者当前查看的展示物品的部位的放大三维视图；an enlarged three-dimensional view of the part of the displayed item currently viewed by the viewer;
所述观察者当前查看的展示物品的整体三维视图。An overall three-dimensional view of the display item currently viewed by the viewer.
根据所述的方法，每个所述展示物品分别内置有所述通讯接收装置，所述通讯接收装置具有通用唯一标识符；每个所述媒体文件分别与一个所述唯一标识符对应；所述影音播放装置读取所述通用唯一标识符，播放与所述通用唯一标识符对应的媒体文件。According to the method, each of the displayed items is respectively built with the communication receiving device, and the communication receiving device has a universal unique identifier; each of the media files corresponds to one of the unique identifiers; the The audio-video playback device reads the UID and plays the media file corresponding to the UID.
根据所述的方法，所述系统还包括输入输出装置和分析推广子系统；其中所述输入输出装置与所述媒体播放装置和分析推广子系统通讯连接，所述输入输出装置包括键盘、显示器以及摄像头；According to the method, the system also includes an input and output device and an analysis and promotion subsystem; wherein the input and output device is connected to the media player and the analysis and promotion subsystem, and the input and output device includes a keyboard, a display and Camera;
所述分析推广子系统包括至少一个服务器和分析模块，所述服务器与所述通讯接收装置通讯连接；所述分析模块记录所述展示物品的与所述观察者的互动信息，并根据所述互动信息向所述观察者提供相关的优惠信息。The analysis and promotion subsystem includes at least one server and an analysis module, the server is connected to the communication receiving device in communication; the analysis module records the interaction information of the exhibited items with the observer, and according to the interaction Information provides relevant offer information to the watcher.
根据所述的方法，所述媒体播放装置为台式电脑、手提电脑或者平板电脑；According to the method, the media player is a desktop computer, a laptop computer or a tablet computer;
所述通讯接收装置为网络接收模块或者蓝牙装置。The communication receiving device is a network receiving module or a bluetooth device.
根据所述的方法，所述展示台上放置多个不同的所述展示物品；所述通讯传感装置为移动传感器，所述移动传感器设置于所述展示物品内；在所述移动传感器检测到所述展示物品的移动速度达到预设的速度值时，所述影音播放装置播放与所述展示物品对应的媒体文件。According to the method, a plurality of different display items are placed on the display platform; the communication sensing device is a movement sensor, and the movement sensor is arranged in the display item; when the movement sensor detects When the moving speed of the display item reaches a preset speed value, the video and audio playing device plays the media file corresponding to the display item.
根据所述的方法，所述展示台上放置多个不同的所述展示物品；所述通讯传感装置设置于所述展示物品内；所述通讯传感装置为磁场传感器和/或陀螺传感器，在所述展示台的预设位置上设置有磁场装置；According to the method, a plurality of different display items are placed on the display stand; the communication sensing device is arranged in the display item; the communication sensing device is a magnetic field sensor and/or a gyro sensor, A magnetic field device is provided at a preset position of the display stand;
在所述磁场传感器检测到所述展示物品的移动速度达到预设的速度值时，所述影音播放装置播放与所述展示物品对应的媒体文件；和/或When the magnetic field sensor detects that the moving speed of the display item reaches a preset speed value, the audio-visual playback device plays the media file corresponding to the display item; and/or
在所述陀螺传感器检测到所述展示物品的其中一个部位朝上时，所述影音播放装置播放与所述部分对应的媒体文件。When the gyro sensor detects that one part of the display item is facing upwards, the audio-visual playing device plays the media file corresponding to the part.
根据所述的方法，所述陀螺传感器检测所述展示物品的当前三维矢量信息，并将所述三维矢量信息传送到所述三维制图模块；所述三维制图模块根据所述三维矢量信息绘制三维图形，并传送到所述影音播放装置显示。According to the method, the gyro sensor detects the current three-dimensional vector information of the display item, and transmits the three-dimensional vector information to the three-dimensional drawing module; the three-dimensional drawing module draws three-dimensional graphics according to the three-dimensional vector information , and sent to the audio-visual playback device for display.
根据所述的方法，所述展示台上放置多个不同的所述展示物品；所述通讯传感装置为光传感器，所述光传感器设置于所述展示台上；所述展示物品设置于所述光传感器与照射向所述光传感器的光源之间；在所述光传感器检测到所述光源的照射光线时，所述影音播放装置播放与所述展示物品对应的媒体文件。According to the method, a plurality of different display items are placed on the display stand; the communication sensing device is a light sensor, and the light sensor is set on the display stand; the display items are set on the Between the light sensor and the light source irradiated to the light sensor; when the light sensor detects the irradiating light of the light source, the audio-visual playing device plays the media file corresponding to the display item.
根据所述的方法，所述展示台上放置多个不同的所述展示物品在预定位置；所述传感器包括影像传感器，所述影像传感器摄取所述展示物品的影像并且与预先摄取的定位影像进行对比分析，在所述影像传感器分析到所述展示台上的所述展示物品被移动预设距离时，所述影音播放装置播放与所述展示物品对应的媒体文件。According to the method, a plurality of different display items are placed on a predetermined position on the display stand; the sensor includes an image sensor, and the image sensor captures an image of the display item and compares it with the pre-captured positioning image. For comparative analysis, when the image sensor analyzes that the display item on the display platform has been moved by a preset distance, the audio-visual playback device plays the media file corresponding to the display item.
根据所述的方法，所述近距离通讯发射器通过向所述影音播放装置发送的感应信息包括传感讯息信号；所述传感讯息信号包括所述近距离通讯传感装置编码；According to the method, the sensing information sent by the short-distance communication transmitter to the audio-visual playback device includes a sensing message signal; the sensing message signal includes the code of the short-distance communication sensing device;
在所述通讯传感装置包括磁场传感器时，所述传感讯息信号还包括所述磁场传感器的激活码；When the communication sensing device includes a magnetic field sensor, the sensing message signal further includes an activation code of the magnetic field sensor;
在所述通讯传感装置包括陀螺仪传感器时，所述传感讯息信号还包括所述陀螺仪传感器检测所述展示物品的当前的三维矢量信息。When the communication sensing device includes a gyroscope sensor, the sensing message signal further includes current three-dimensional vector information of the display item detected by the gyroscope sensor.
根据所述的方法，所述分析模块记录不同的所述展示物品被所述观察者移动的次数和/或时间；并根据所述次数和/或时间在所述展示物品被所述观察者移动的次数和/或时间到达预设值时，向所述观察者发出奖励提示信息。According to the method, the analysis module records the number of times and/or times that different display items are moved by the observer; and according to the number of times and/or time when the display items are moved by the observer When the number of times and/or time reaches a preset value, a reward prompt message is sent to the observer.
根据所述的方法，所述奖励提示信息包括：向所述观察者预留的邮箱、移动终端号发送领取奖品的代码；和/或According to the method, the reward prompt information includes: sending a code for claiming a prize to the mailbox and mobile terminal number reserved by the observer; and/or
提示所述观察者通过所述输入输出装置所述领取奖品的代码领取相应的奖品。Prompting the observer to receive the corresponding prize through the code of receiving the prize in the input and output device.
根据所述的方法，所述领取奖品的代码包括QR码、条形码或文字数字码。According to the method, the code for claiming the prize includes a QR code, a bar code or an alphanumeric code.
本发明通过将展示物品及其媒体播放的系统，设置为包括：至少一个通讯传感装置、至少一个通讯接收装置以及至少一个媒体播放装置，而通讯传感装置设置于展示台和/或展示物品上；感应所述展示物品的观察者的动作，并向通讯接收装置发送感应信息；通讯接收装置接收所述通讯传感装置发送的感应信息，并将所述感应信息发送到所述媒体播放装置；所述媒体播放装置接收所述感应信息，并根据所述感应信息播放对应的所述媒体文件。由此提升了观察者与展示物品的互动的体验，增加了观察者对展示物品观察的兴趣，同时还能够收集观察者与展示物品的互动的数据，为销售数据进行分析，利于展示物品的销售商更好的对展示物品进行推广。In the present invention, the system for displaying items and their media playback is configured to include: at least one communication sensing device, at least one communication receiving device, and at least one media playback device, and the communication sensing device is arranged on the display stand and/or the display item above; sensing the action of the observer of the display item, and sending the sensing information to the communication receiving device; the communication receiving device receives the sensing information sent by the communication sensing device, and sends the sensing information to the media playing device ; The media player device receives the sensing information, and plays the corresponding media file according to the sensing information. This improves the experience of the interaction between the observer and the displayed items, increases the interest of the observers in observing the displayed items, and at the same time collects the data of the interaction between the observer and the displayed items, and analyzes the sales data, which is beneficial to the sales of the displayed items. The merchants can better promote the display items.
附图说明Description of drawings
图1是本发明实施例提供的展示物品及其媒体播放的系统的组成示意图；FIG. 1 is a schematic diagram of the composition of a system for displaying items and their media playback provided by an embodiment of the present invention;
图2是本发明实施例提供的展示物品及其媒体播放的系统的组成示意图；Fig. 2 is a schematic composition diagram of a system for displaying items and media playback provided by an embodiment of the present invention;
图3是本发明实施例提供的展示物品及其媒体播放的方法的流程图；Fig. 3 is a flow chart of a method for displaying items and playing media thereof provided by an embodiment of the present invention;
图4A是本发明实施例提供的展示物品及其媒体播放的系统应用场景示意图；Fig. 4A is a schematic diagram of a system application scenario of a display item and its media playback provided by an embodiment of the present invention;
图4B是本发明实施例提供的展示物品及其媒体播放的系统应用场景示意图；Fig. 4B is a schematic diagram of a system application scenario of a display item and its media playback provided by an embodiment of the present invention;
图4C是本发明实施例提供的展示物品及其媒体播放的系统应用场景示意图；FIG. 4C is a schematic diagram of a system application scenario for displaying items and media playback provided by an embodiment of the present invention;
图4D是本发明实施例提供的展示物品及其媒体播放的系统应用场景示意图；FIG. 4D is a schematic diagram of a system application scenario for displaying items and media playback provided by an embodiment of the present invention;
图4E是本发明实施例提供的展示物品及其媒体播放的系统应用场景示意图；FIG. 4E is a schematic diagram of a system application scenario for displaying items and media playback provided by an embodiment of the present invention;
图5是本发明实施例提供的展示物品及其媒体播放的方法的流程图；Fig. 5 is a flowchart of a method for displaying items and playing media thereof provided by an embodiment of the present invention;
图6是本发明实施例提供的展示物品及其媒体播放的方法的流程图；Fig. 6 is a flow chart of a method for displaying items and playing media thereof provided by an embodiment of the present invention;
图7是本发明实施例提供的展示物品及其媒体播放的方法的流程图；Fig. 7 is a flow chart of a method for displaying items and playing media thereof provided by an embodiment of the present invention;
图8是本发明实施例提供的展示物品及其媒体播放的方法的流程图；Fig. 8 is a flow chart of a method for displaying items and playing media thereof provided by an embodiment of the present invention;
图9是本发明实施例提供的展示物品及其媒体播放的方法的流程图.Fig. 9 is a flowchart of a method for displaying items and playing media thereof provided by an embodiment of the present invention.
具体实施方式Detailed ways
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.
参见图1，在本发明的第一实施例中，提供了一种展示物品及其媒体播放的系统100，包括：Referring to Fig. 1, in the first embodiment of the present invention, a system 100 for displaying items and their media playback is provided, including:
至少一个通讯传感装置10，设置于展示台和/或展示物品上；感应所述展示物品的观察者的动作，并向通讯接收装置20发送感应信息；At least one communication sensing device 10 is arranged on the display stand and/or the display item; senses the movement of the observer of the display item, and sends the sensing information to the communication receiving device 20;
至少一个通讯接收装置20，与通讯传感装置10和媒体播放装置30通讯连接，接收通讯传感装置10发送的感应信息，并将所述感应信息发送到所述媒体播放装置30；At least one communication receiving device 20 is communicatively connected with the communication sensing device 10 and the media playing device 30, receives the sensing information sent by the communication sensing device 10, and sends the sensing information to the media playing device 30;
至少一个媒体播放装置30，包括影音播放装置31和存储装置32，存储装置32存储多个媒体文件；媒体播放装置30接收所述感应信息，并根据所述感应信息播放对应的所述媒体文件。At least one media playback device 30 includes an audio-visual playback device 31 and a storage device 32, the storage device 32 stores a plurality of media files; the media playback device 30 receives the sensing information, and plays the corresponding media file according to the sensing information.
在该实施例中，提供了播放媒体的系统100，该播放媒体的系统100是观察者与展示物品互动而播放不同媒体的装置，具体包括通讯传感装置10、通讯接收装置20以及媒体播放装置30。一个或多个展位均可适用，通讯传感装置10设置于展示台和/或展示物品上，在观察者与展示的商品进行互动时，通讯传感装置10将感应所述展示物品的观察者的动作，例如观察者对展示物品的拿起、移动等，在检测到观察者的这些动作后，通讯传感装置10将向通讯接收装置20发送感应信息。通讯接收装置20与所述通讯传感装置10和媒体播放装置30通讯连接，接收所述通讯传感装置10发送的感应信息，并将所述感应信息发送到媒体播放装置30；在媒体播放装置30中存储了与观察者互动的展示物品相应的媒体文件。由此，可以在观察者与展示物品互动时播放相应的媒体文件，帮助观察者更好的了解展示物品，以实现展示物品的良好推广。还可以利用观察者与展示物品的互动所搜集数据与销售数据进行分析。In this embodiment, a system 100 for playing media is provided, and the system 100 for playing media is a device for the observer to interact with exhibited items to play different media, specifically including a communication sensing device 10, a communication receiving device 20, and a media playing device 30. One or more booths can be applicable, and the communication sensing device 10 is set on the display stand and/or the display items. When the observer interacts with the displayed goods, the communication sensing device 10 will sense the observer of the display items Actions of the observer, such as picking up and moving the display items by the observer, after detecting these actions of the observer, the communication sensing device 10 will send sensing information to the communication receiving device 20 . The communication receiving device 20 is connected in communication with the communication sensing device 10 and the media player 30, receives the induction information sent by the communication sensing device 10, and sends the induction information to the media playback device 30; in the media playback device 30 stores media files corresponding to the display items interacted with by the viewer. Therefore, the corresponding media file can be played when the observer interacts with the displayed item, helping the observer to better understand the displayed item, so as to achieve good promotion of the displayed item. Data collected from the interaction of viewers with exhibited items and sales data can also be used for analysis.
在本发明的第二实施例中，通讯传感装置10为近距离通讯传感装置10；近距离通讯传感装置10包括：近距离通讯发射器11和传感器12。近距离通讯传感装置10与其他装置通讯线连接；近距离通讯传感装置10可以安装在展示物品或者安装在展示台内等其它位置。当近距离通讯传感装置10安装在展示台内或其它地方时若无须移动则可以连接通讯线，其通讯方式以通讯线连接。优选的近距离通讯传感装置10支持包括蓝牙3.0、蓝牙4.0包括蓝牙低能量(BLE)、NFC、Wifi等。而近距离通讯传感装置10包括近距离通讯发射器11及传感器12。传感器12激活后经过近距离通讯发射器11发出讯息。其中，传感器12可以是移动传感器、陀螺仪传感器、磁场传感器、信号强度传感器(Signalstrengthsensor，包括接收信号强度指示器receivedsignalstrengthindicator)、重量传感器、压力传感器、光传感器、影像传感器以及磁场强弱及磁极传感器等。In the second embodiment of the present invention, the communication sensing device 10 is a short-distance communication sensing device 10 ; the short-distance communication sensing device 10 includes: a short-distance communication transmitter 11 and a sensor 12 . The short-range communication sensing device 10 is connected with other devices through communication lines; the short-range communication sensing device 10 can be installed on display items or in other positions such as display stands. When the short-distance communication sensing device 10 is installed in the display stand or other places, it can be connected with a communication line if it does not need to be moved, and its communication mode is connected with a communication line. The preferred short-range communication sensing device 10 supports Bluetooth 3.0, Bluetooth 4.0 including Bluetooth Low Energy (BLE), NFC, Wifi, and the like. The NFC sensing device 10 includes a NFC transmitter 11 and a sensor 12 . After the sensor 12 is activated, a message is sent through the short-range communication transmitter 11 . Wherein, the sensor 12 may be a motion sensor, a gyroscope sensor, a magnetic field sensor, a signal strength sensor (Signal strength sensor, including a received signal strength indicator), a weight sensor, a pressure sensor, a light sensor, an image sensor, a magnetic field strength and a magnetic pole sensor, etc. .
参见图2，在本发明的第三实施例中，媒体播放装置30还包括：Referring to Fig. 2, in the third embodiment of the present invention, the media player 30 also includes:
三维制图模块33，三维制图模块33根据所述感应信息，绘制与所述感应信息对应的所述展示物品的部分和/或整体的三维视图，并将所述三维视图发送到所述影音播放装置31显示；所述与所述感应信息对应的所述展示物品的部分和/或整体的三维视图：所述观察者当前查看的展示物品的部位的放大三维视图；所述观察者当前查看的展示物品的整体三维视图等。The three-dimensional drawing module 33, the three-dimensional drawing module 33 draws a part and/or whole three-dimensional view of the display item corresponding to the sensing information according to the sensing information, and sends the three-dimensional view to the audio-visual playing device 31 Display; the partial and/or overall three-dimensional view of the display item corresponding to the sensing information: the enlarged three-dimensional view of the part of the display item currently viewed by the observer; the display item currently viewed by the observer Overall 3D view of the item, etc.
在该实施例中，影音媒体播放装置30包括三维制图模块33，该三维制图模块33由硬件和/或软件构成。三维制图模块33用作实时三维制图(3Drendering)，当使用实时三维制图时，影音媒体播放装置30并非直接播放储存内的档案。其中，所述媒体播放装置30为台式电脑、手提电脑或者平板电脑；所述通讯接收装置20为网络接收模块或者蓝牙装置。In this embodiment, the audio-visual media player 30 includes a three-dimensional graphics module 33, and the three-dimensional graphics module 33 is composed of hardware and/or software. The 3D rendering module 33 is used for real-time 3D rendering (3Drendering). When using real-time 3D rendering, the audio-visual media player 30 does not directly play the files in the storage. Wherein, the media playing device 30 is a desktop computer, a laptop computer or a tablet computer; the communication receiving device 20 is a network receiving module or a Bluetooth device.
在本发明的第四实施例中，每个所述展示物品分别内置有通讯接收装置20，通讯接收装置20具有通用唯一标识符；每个所述媒体文件分别与一个所述唯一标识符对应；所述影音播放装置31读取所述通用唯一标识符，播放与所述通用唯一标识符对应的媒体文件。媒体播放装置31为台式电脑、手提电脑或者平板电脑；通讯接收装置20为网络接收模块或者蓝牙装置。通讯接收装置20优选为蓝牙装置。In the fourth embodiment of the present invention, each of the displayed items has a built-in communication receiving device 20, and the communication receiving device 20 has a universal unique identifier; each of the media files corresponds to one of the unique identifiers; The audio-video playback device 31 reads the UUID and plays the media file corresponding to the UUID. The media playing device 31 is a desktop computer, a laptop computer or a tablet computer; the communication receiving device 20 is a network receiving module or a Bluetooth device. The communication receiving device 20 is preferably a Bluetooth device.
在该实施例中，在展示的商品内设置的通讯接收装置20，而这些通讯接收装置20具有通用唯一标示符，便于影音播放装置31进行识别，并且在影音播放装置31内存储的每个影音媒体文件分别对应一个通用唯一标示符。由此，在观察者跟所述展示物品互动时，通过读取所述展示物品内部设置的通讯接收装置20的通用唯一标示符时，将会相应的播放对应的媒体文件，由此观察者可以查看到对应的媒体文件。In this embodiment, the communication receiving devices 20 installed in the exhibited commodities have universal unique identifiers, which are convenient for the audio-visual playback device 31 to identify, and each audio-visual playback device stored in the audio-visual playback device 31 The media files respectively correspond to a universal unique identifier. Thus, when the observer interacts with the display item, by reading the universal unique identifier of the communication receiving device 20 installed inside the display item, the corresponding media file will be played accordingly, so that the observer can View the corresponding media files.
参见图2，在本发明的第五实施例中，所述系统还包括：Referring to Fig. 2, in the fifth embodiment of the present invention, the system also includes:
输入输出装置40，与所述媒体播放装置30和分析推广子系统50通讯连接，所述输入输出装置40包括键盘、显示器以及摄像头；The input and output device 40 is communicatively connected with the media player 30 and the analysis and promotion subsystem 50, and the input and output device 40 includes a keyboard, a display and a camera;
分析推广子系统50，包括至少一个服务器51和分析模块52，服务器51与通讯接收装置20通讯连接；分析模块52记录所述展示物品的与所述观察者的互动信息，并根据所述互动信息向所述观察者提供相关的优惠信息。The analysis and promotion subsystem 50 includes at least one server 51 and an analysis module 52, the server 51 is connected to the communication receiving device 20 in communication; the analysis module 52 records the interaction information of the display item and the observer, and according to the interaction information Provide relevant offer information to the watcher.
在该实施例中，观察者可以通过输入输出装置40对播放媒体的系统进行相关的操作。例如通过输入输出装置40包括键盘输入其向查看的媒体文件。或者是通过摄像头对观察者执行的动作进行采集，与预设的输入命令进行对比。例如，观察者进行了一个穿衣的动作，则显示器将显示该展示台中的展示的衣服的媒体文件等。此外，分析推广子系统50可以进行相关展示物品的推广工作。例如，向观察者提供展示物品的具体售卖信息，或者是在众多的观察者中，根据预设的奖励规则，选出部分观察者获得优惠信息。这些优惠信息将推送到观察者预设注册的邮件地址或者是移动电话等账号中去，具体的操作可以由分析模块记录进行。同时服务器51将可以对设置于多个展示场的展示物品的相关信息进行汇集以及总体控制等。In this embodiment, the observer can perform related operations on the system for playing media through the input and output device 40 . For example, the input and output device 40 includes a keyboard to input the media file to be viewed. Or collect the actions performed by the observer through the camera, and compare them with the preset input commands. For example, if the observer performs an action of dressing, the display will display the media files of the displayed clothes in the display stand. In addition, the analysis and promotion subsystem 50 can carry out the promotion of related display items. For example, specific sales information of displayed items is provided to the observers, or some observers are selected to obtain preferential information according to preset reward rules among numerous observers. These preferential information will be pushed to the observer's preset registered email address or mobile phone account, and the specific operation can be recorded by the analysis module. At the same time, the server 51 will be able to collect and overall control the related information of the exhibited items arranged in multiple exhibition venues.
在本发明的另一实施例中，输入及输出装置包括键盘及触式屏幕，输出装置包括显示屏幕及扩音器。其输入输出装置40，接受观察者选择在媒体播放装置30所播放媒体档案的语言及文字版本。当观察者利用所述输入及输出装置选择语言及文字喜好，媒体播放装置30皆选取相关媒体档案版本播放。In another embodiment of the present invention, the input and output devices include a keyboard and a touch screen, and the output devices include a display screen and a loudspeaker. Its input and output device 40 accepts the viewer to select the language and text version of the media files played on the media playback device 30 . When the viewer uses the input and output devices to select language and text preferences, the media playback device 30 will select the relevant media file version to play.
在本发明的第六实施例中，所述展示台上放置多个不同的所述展示物品；通讯传感装置10为移动传感器，移动传感器设置于所述展示物品内；在移动传感器检测到所述展示物品的移动速度达到预设的速度值时，影音播放装置31播放与所述展示物品对应的媒体文件。In the sixth embodiment of the present invention, a plurality of different display items are placed on the display stand; the communication sensing device 10 is a movement sensor, and the movement sensor is arranged in the display item; When the moving speed of the display item reaches a preset speed value, the audio-visual playing device 31 plays the media file corresponding to the display item.
在该实施例中，展位的展示台上放置了多个不同的商品，例如一款鞋的不同颜色和/后不同尺码的展品。然后，在每款鞋里面设置有移动传感器，在移动传感器检测到鞋子移动达到了预设的速度，例如2米/秒以上，则可以判断观察者拿起鞋查看，此刻影音播放装置31播放与该款鞋对于的媒体视频。这样，观察者可以通过媒体文件，更为仔细的获得这款鞋的结构、颜色以及功能等信息。另外，显示屏幕上播放了展示物品，可以吸引更多的用户对该展示物品进行查看，起到了良好的推广作用。In this embodiment, a plurality of different commodities are placed on the display stand of the booth, for example, exhibits of different colors and/or different sizes of a shoe. Then, a movement sensor is arranged inside each shoe, and when the movement sensor detects that the movement of the shoes has reached a preset speed, such as more than 2 m/s, it can be judged that the observer picks up the shoes and checks. The media video for this shoe. In this way, observers can obtain more detailed information about the structure, color and function of this shoe through media files. In addition, the displayed items are played on the display screen, which can attract more users to view the displayed items, which plays a good role in promotion.
在本发明的第七实施例中，所述展示台上放置多个不同的所述展示物品；通讯传感装置10设置于所述展示物品内；通讯传感装置10为磁场传感器和/或陀螺传感器，在所述展示台的预设位置上设置有磁场装置；In the seventh embodiment of the present invention, a plurality of different display items are placed on the display stand; the communication sensing device 10 is arranged in the display item; the communication sensing device 10 is a magnetic field sensor and/or a gyroscope The sensor is provided with a magnetic field device at a preset position of the display stand;
在所述磁场传感器检测到所述展示物品的移动速度达到预设的速度值时，所述影音播放装置31播放与所述展示物品对应的媒体文件；和/或When the magnetic field sensor detects that the moving speed of the display item reaches a preset speed value, the audio-visual playback device 31 plays the media file corresponding to the display item; and/or
在所述陀螺传感器检测到所述展示物品的其中一个部位朝上时，所述影音播放装置31播放与所述部分对应的媒体文件。When the gyro sensor detects that one part of the display item is facing upwards, the audio-visual playing device 31 plays the media file corresponding to the part.
在该实施例中，展示台上放置多个不同的所述展示物品；例如不同款式的鞋子，每只鞋内置通讯传感装置10，通讯器为蓝牙4.0，传感器12为磁场传感器及陀螺仪传感器，在展示台预定位置设置磁石或其它发出磁场的设置，传感器12敏感程度可调整。此后，在磁场传感器检测到其设置在的鞋子离开原来预定位置多于3cm以上则激活。即当观看展示运动鞋的观察者拿起运动鞋时，距离其原来预定位置多于3cm时，通讯装置10发出磁场传感器已激活讯息，而陀螺仪传感器发出鞋的那一部份向上的讯息。此外，优选的陀螺传感器检测展示物品的当前三维矢量信息，并将所述三维矢量信息传送到三维制图模块33；三维制图模块33根据所述三维矢量信息绘制三维图形，并传送到影音播放装置31显示。例如当时鞋面向上，影音播放装置31的显示屏播放相关鞋面的特点、鞋面材料优点的广告媒体，当观看者详细观看转动运动鞋，陀螺仪传感器持续经过通讯装置10发出展示鞋的三维讯息，三维制图模块33根据所述三维矢量信息绘制三维图形，例如当时鞋底向上，显示屏播放相关鞋底的特点、鞋底材料优点、弹性等的广告媒体，直至展示物运动鞋重新放回展示台等。当磁场传感器没有激活即展示物放在预定位置时，显示屏播放运动鞋的一般广告媒体。In this embodiment, a plurality of different display items are placed on the display stand; for example, shoes of different styles, each shoe has a built-in communication sensor device 10, the communicator is Bluetooth 4.0, and the sensor 12 is a magnetic field sensor and a gyroscope sensor 1. A magnet or other devices emitting a magnetic field are set at a predetermined position of the display stand, and the sensitivity of the sensor 12 can be adjusted. Thereafter, when the magnetic field sensor detects that the shoe it is set on is more than 3cm away from the original predetermined position, it will be activated. That is, when the observer watching the displayed sneakers picks up the sneakers and is more than 3 cm away from its original predetermined position, the communication device 10 sends a message that the magnetic field sensor has been activated, and the gyro sensor sends a message that the part of the shoe is upward. In addition, the preferred gyro sensor detects the current three-dimensional vector information of the displayed item, and transmits the three-dimensional vector information to the three-dimensional drawing module 33; the three-dimensional drawing module 33 draws three-dimensional graphics according to the three-dimensional vector information, and transmits the three-dimensional vector information to the audio-visual playing device 31 show. For example, when the vamp is facing up, the display screen of the audio-visual playback device 31 plays the advertising media related to the characteristics of the vamp and the advantages of the vamp material. message, the three-dimensional graphics module 33 draws three-dimensional graphics according to the three-dimensional vector information, for example, the sole is upward at that time, and the display screen plays the advertising media such as the characteristics of the relevant sole, the advantages of the sole material, elasticity, etc., until the sports shoes on display are put back into the display stand, etc. . When the magnetic field sensor is not activated, that is, when the exhibit is placed in a predetermined position, the display screen plays general advertising media for sports shoes.
在本发明的第八实施例中，所述展示台上放置多个不同的所述展示物品；通讯传感装置10为光传感器，光传感器设置于所述展示台上；所述展示物品设置于光传感器与照射向光传感器的光源之间；在光传感器检测到所述光源的照射光线时，影音播放装置31播放与所述展示物品对应的媒体文件。In the eighth embodiment of the present invention, a plurality of different display items are placed on the display stand; the communication sensing device 10 is a light sensor, and the light sensor is set on the display stand; the display items are set on Between the light sensor and the light source irradiated to the light sensor; when the light sensor detects the light from the light source, the audio-visual playing device 31 plays the media file corresponding to the display item.
在该实施例中，展示物品的特点是不能安装内置通讯传感装置10。展示物可以是钻石戒指，轻细的化装品等，不能装上近距离通讯传感装置10。但是，在该实施例中，近距离通讯传感装置10可以安装在展示台上，通讯接收装置20可以是蓝牙低能量、NFC发射器、wifi发射器、通讯线或其它近场通讯装置，传感器12可以是重量传感器或压力传感器。展示物品可以是钻石戒指等小型展示物品等，这样的展示物品放置在传感器12之上，当观看者拿起展示物品时传感器12因为重量或压力减轻而激活，经过通讯感应装置10发出讯息，影音媒体播放装置30可以因应所述被提起物品或没有提起而播放不同的媒体文件。由于这类展示物品的特点是较轻，其重量未能适应重量传感器或压力传感器，近距离通讯传感装置10的传感器12可以是光传感器。展示物品可以是纸张、轻卡片或其它不透光物品等，近距离通讯传感装置10可以安装在展示台上或其它位置。具体的，通讯方式是以通讯线连接或其它近场通讯装置，传感器12是光传感器，光传感器的应用，须要配合光源，可以是接收到光源时激活，也可以不接收到光源时激活。例如展示物品放在展示台的预定位置时，光传感器不被激活，展示物品如被移离展示台的预定位置时，光传感器被激活，并经过近距离通讯传感器12的通讯装置发出讯息到近距离通讯接收装置20。影音媒体播放装置30可以因所述被提起展示物品被提起或没有提起而播放不同的媒体档案。在本实施例中的光传感器装置可以是在展示台预定位置钻有透明孔，光源在展示台上方露空，光传感器在下，当展示物品放在预定位置，阻挡光线抵达光传感器；光源及光传感器皆装置在展示台上空，展示台预定位置设有反光物料，当反光物品并无阻挡时，光源能利用反光物料反射到光传感器，当展示物品放置在预定位置阻挡反光物料，光传感器接收不到光源的直接反射而不被激活。In this embodiment, the display item is characterized in that it cannot be equipped with a built-in communication sensing device 10 . The exhibits can be diamond rings, delicate cosmetics, etc., which cannot be equipped with the short-range communication sensing device 10 . However, in this embodiment, the short-range communication sensing device 10 can be installed on the display stand, and the communication receiving device 20 can be Bluetooth low energy, NFC transmitter, wifi transmitter, communication line or other near-field communication devices, sensor 12 can be a weight sensor or a pressure sensor. Display items can be small display items such as diamond rings, etc. Such display items are placed on the sensor 12. When the viewer picks up the display item, the sensor 12 is activated due to weight or pressure reduction, and sends a message through the communication sensing device 10, audio and video. The media playing device 30 can play different media files in response to the item being lifted or not being lifted. Since the characteristics of this kind of display items are relatively light, their weight cannot be adapted to the weight sensor or the pressure sensor, the sensor 12 of the short-distance communication sensing device 10 can be a light sensor. The display items can be paper, light card or other opaque items, etc., and the short-range communication sensing device 10 can be installed on the display stand or other locations. Specifically, the communication method is connected by a communication line or other near-field communication devices. The sensor 12 is a light sensor. The application of the light sensor needs to cooperate with the light source, which can be activated when receiving the light source or not. For example, when the display item is placed on the predetermined position of the display stand, the light sensor is not activated. When the display item is moved away from the predetermined position of the display stand, the light sensor is activated, and the communication device through the short-distance communication sensor 12 sends a message to the near-field communication device. Distance communication receiving device 20 . The audio-visual media playing device 30 can play different media files due to whether the lifted display item is lifted or not. In this embodiment, the light sensor device can be drilled with a transparent hole at the predetermined position of the display stand, the light source is exposed above the display stand, and the light sensor is below. When the display item is placed at the predetermined position, the light is blocked from reaching the light sensor; the light source and the light The sensors are all installed above the display stand, and the predetermined position of the display stand is equipped with reflective material. When the reflective material is not blocked, the light source can be reflected to the light sensor by the reflective material. When the display product is placed at the predetermined position to block the reflective material, the light sensor cannot receive Direct reflections to light sources without being activated.
在本发明的第九实施例中，所述展示台上放置多个不同的所述展示物品在预定位置；传感器12包括影像传感器，影像传感器摄取所述展示物品的影像并且与预先摄取的定位影像进行对比分析，在影像传感器分析到所述展示台上的所述展示物品被移动预设距离时，影音播放装置31播放与所述展示物品对应的媒体文件。In the ninth embodiment of the present invention, a plurality of different display items are placed at predetermined positions on the display stand; the sensor 12 includes an image sensor, and the image sensor captures an image of the display item and compares it with the pre-captured positioning image For comparative analysis, when the image sensor detects that the displayed item on the display platform has been moved by a preset distance, the audio-visual playback device 31 plays the media file corresponding to the displayed item.
在该实施例中，近距离通讯传感装置10的传感器12包括影像传感器，例如录像摄影机，录像摄影机向着展示台的预定位置，以一个或多个展示物品放置在预定位置，录像摄影机摄取影像及定位影像为基础影像，录像摄取机持续摄取影像并分析与基础影像的差别，影像传感器分析到展示台上物品被移离预定位置，并根据那一展示物品被移离预定位置时，经近距离通讯发射装置发出X-n，n代表不同展示物品被移离预定位置。在这个实施方案，其中有多个展示物品共同使用单一传感器12，以讯息内容色别不同展示物品的位置。In this embodiment, the sensor 12 of the short-distance communication sensing device 10 includes an image sensor, such as a video camera, and the video camera is directed to a predetermined position of the display stand, and one or more display items are placed at the predetermined position, and the video camera captures the image and The positioning image is the basic image, and the video camera continuously captures the image and analyzes the difference with the basic image. The image sensor analyzes that the items on the display stand are moved away from the predetermined position, and according to which display items are moved away from the predetermined position, the short-distance The communication transmitting device sends out X-n, and n represents that different display items are moved away from the predetermined positions. In this embodiment, a single sensor 12 is used by multiple display items to distinguish the positions of different display items by the color of the message content.
在本发明的第十个实施例中，近距离通讯发射器11通过向影音播放装置31发送的感应信息包括传感讯息信号；所述传感讯息信号包括近距离通讯传感装置10编码；In the tenth embodiment of the present invention, the sensing information sent by the short-range communication transmitter 11 to the audio-visual playback device 31 includes a sensing message signal; the sensing message signal includes the code of the short-range communication sensing device 10;
在通讯传感装置10包括磁场传感器时，所述传感讯息信号还包括磁场传感器的激活码；When the communication sensing device 10 includes a magnetic field sensor, the sensing message signal also includes an activation code of the magnetic field sensor;
在通讯传感装置10包括陀螺仪传感器时，所述传感讯息信号还包括陀螺仪传感器检测所述展示物品的当前的三维矢量信息。When the communication sensing device 10 includes a gyroscope sensor, the sensing message signal further includes the current three-dimensional vector information of the display item detected by the gyroscope sensor.
在该实施例中，近距离通讯接收装置20并没有接收到任何已激活的传感器12的讯息，影音媒体播放装置30播放媒体-0；当传感器12-1激活并通过近距离通讯传感装置10发射信号到近距离通讯接收装置20，影音媒体播放装置30播放媒体-1，当陀螺仪传感器12传感到不同方位向上时激活x1,x2,x3,x4等陀螺方向讯息并通过近距离通讯传感装置10发射信号到近距离通讯接收装置20，影音媒体播放装置30播放媒体x1,x2,x3,x4等。当多于一个近距离通讯传感装置10发射信号到近距离通讯接收装置20时，可以用插口(interrupt)方式处理，即有新的传感讯息收到时中断现正播放的媒体而播放传感讯息相关的媒体；亦可以用屏蔽方式处理，即有新的传感讯息收到时会播放相关媒体档案而暂停接收或忽略其它讯息，直至现正播放的媒体播放完毕为止。当一传感讯息中断时，则返回本来播放的媒体。其中，激活码可以是由传感器12经过通讯传感装置10的近距离通讯发射器11发送讯息到通讯接收装置20，该讯息是提供传感器12的状态。在其中一个实施方案，磁场传感器的激活码包括：0-磁场未达预设值、1-南极磁场接近传感器、2-北极磁场接近传感器。In this embodiment, the near-field communication receiving device 20 does not receive any information from the activated sensor 12, and the audio-visual media player 30 plays media-0; Transmitting signals to the short-range communication receiving device 20, the audio-visual media player 30 plays the media-1, and when the gyro sensor 12 senses different orientations upwards, the gyro direction information such as x1, x2, x3, x4 is activated and sensed through the short-distance communication The device 10 transmits a signal to the short-range communication receiving device 20, and the audio-visual media playing device 30 plays media x1, x2, x3, x4, etc. When more than one short-distance communication sensing device 10 transmits a signal to the short-distance communication receiving device 20, it can be handled in the form of an interrupt, that is, when a new sensing message is received, the currently playing media is interrupted and the transmission is played. It can also be processed by shielding, that is, when a new sensory message is received, it will play the relevant media file and suspend receiving or ignore other messages until the currently playing media is finished. When a sensing message is interrupted, return to the originally played media. Wherein, the activation code may be a message sent by the sensor 12 to the communication receiving device 20 through the short-range communication transmitter 11 of the communication sensing device 10 , and the message provides the status of the sensor 12 . In one embodiment, the activation code of the magnetic field sensor includes: 0—the magnetic field has not reached the preset value, 1—the proximity sensor of the south pole magnetic field, and 2—the proximity sensor of the north pole magnetic field.
在本发明的第十个实施例中，分析模块52记录不同的所述展示物品被所述观察者移动的次数和/或时间；并根据所述次数和/或时间在所述展示物品被所述观察者移动的次数和/或时间到达预设值时，向所述观察者发出奖励提示信息。In the tenth embodiment of the present invention, the analysis module 52 records the number of times and/or the time of different said display items being moved by the observer; When the number and/or time of the observer's movement reaches a preset value, a reward prompt message is sent to the observer.
而所述奖励提示信息包括：向所述观察者预留的邮箱、移动终端号发送领取奖品的代码；和/或提示所述观察者通过所述输入输出装置40所述领取奖品的代码领取相应的奖品。所述领取奖品的代码包括QR码、条形码或文字数字码。The reward prompt information includes: sending a code for receiving a prize to the mailbox and mobile terminal number reserved by the observer; prizes. The codes for claiming prizes include QR codes, barcodes or alphanumeric codes.
在该实施例中，包括分析推广子系统50。分析推广子系统50包括一个或多个服务器51，收集及进行数据分析：而分析模块52接收每种展示物品被观察者提取的次数、时间等数据，再结合同期同店展示物品的销售数据，进行分析报告。例如新推出的运动鞋相同外形而有四种颜色，在展示台放置四种颜色，无论是用上述那一个实施方案去传感展示品的移动情况，皆代表有观察者对某一展示物品有兴趣，拿起来详细检查，当近距离通讯接收装置20所收到信号，除了向媒体播放装置30转达信号用作选择播放媒体档案外，更可将所述讯息转达到所述观察者分析、奖赏及推广子系统，分析子模块收集每个展示被提起(即离开预定位置)的时间。如果展示物品代表同一型号不同颜色，或同一系列不同型号(有功能、外形及价格差别)，所收集数据代表不同展示物品受观察者重视情度，分析子模块进一步收集同期或不同期同店及不同店铺销售情况，即分析受观察者重视情度与实时及滞后销售的关联性。另外，为了支持鼓励观察者与展示物品互动，例如支持即场抽奖，每一预定人次提起展示物品时是次提起展示物品可得奖励，例如每10人提起展示物品，第10人可得即场抽奖或奖品。又例如每一预定人次提起累积最多人提起的展示物品时是次提起展示物品可得奖励，例如每50人提起最受欢迎的展示物品，第50人可得即场抽奖或奖品。抽奖可以在所述观察者输入输出装置40进行，抽奖礼品可以用有时限的奖品码代表在显示屏展示，奖品码为QR码、条形码或文字数字码作用领取之用，观察者可以在所述输入输出装置40输入商店的会员编码、或输入电邮用作收取奖品码，观察者亦可利用观察者输入输出装置40的摄像镜头读取商店的会员证条形码。观察者可以利用其自带的附有摄像镜头的移动电话或数码相机摄取有关在观察者输入输出装置40的显示屏的奖品码，而前往商店的收银处或其它指定地点领取礼品或优惠。进一步，如果观察者得奖后留下个人数据，无论是会员身份或电邮地址，而所述得奖品码所代表的奖品在预定时间前未有领取，观察者分析、奖赏及推广子系统在特定时间内发出电邮或其它讯息提醒观察者到取。例如抽奖的奖品码有效期为1个星期，抽奖后3天奖品码仍未兑换礼品，分析推广子系统50发出提醒电邮或其它讯息。In this embodiment, an analysis promotion subsystem 50 is included. The analysis and promotion subsystem 50 includes one or more servers 51 to collect and perform data analysis: and the analysis module 52 receives data such as the number of times and time that each display item is extracted by the observer, and then combines the sales data of the display items in the same store in the same period. analysis report. For example, the newly launched sports shoes have the same shape but have four colors, and if the four colors are placed on the display stand, whether the above-mentioned implementation is used to sense the movement of the exhibit, it means that there are observers who are interested in a certain display item. If you are interested, pick it up and check it in detail. When the signal received by the short-distance communication receiving device 20, in addition to conveying the signal to the media player 30 for selecting and playing the media file, the message can also be conveyed to the observer for analysis, rewards, etc. And the promotion subsystem, the analysis sub-module collects the time when each display is lifted (that is, leaves the predetermined position). If the displayed items represent different colors of the same model, or different models of the same series (with differences in function, appearance and price), the collected data represent the importance of different displayed items by observers, and the analysis sub-module further collects the same store and different Store sales, that is, to analyze the correlation between the attention paid by the observers and real-time and delayed sales. In addition, in order to support and encourage observers to interact with the display items, such as supporting on-the-spot lottery, each scheduled person who lifts the display item can get a reward for the first time. Sweepstakes or prizes. Another example is that when each scheduled number of people mentions the display item that has been mentioned by the most people, a reward can be obtained. For example, every 50 people mention the most popular display item, the 50th person can get an on-the-spot lottery or prize. The lottery drawing can be carried out at the observer input and output device 40, and the lottery gift can be displayed on the display screen with a time-limited prize code. The input and output device 40 inputs the membership code of the store, or enters the email to receive the prize code, and the observer can also use the camera lens of the observer input and output device 40 to read the bar code of the membership card of the store. The observer can utilize his/her own mobile phone or digital camera with a camera lens to capture the prize code on the display screen of the observer's input/output device 40, and go to the cash register of the store or other designated places to receive gifts or discounts. Furthermore, if the Observer leaves personal data after winning the prize, whether it is membership status or email address, and the prize represented by the prize code has not been claimed before the predetermined time, the Observer analysis, reward and promotion subsystem will be in a specific Send emails or other messages to remind observers to pick up within the time. For example, the validity period of the prize code of the lottery draw is one week, and the prize code has not been exchanged for gifts 3 days after the lottery draw, the analysis and promotion subsystem 50 sends a reminder email or other messages.
在本发明的第十个实施例中，所述展示台上的第一位置放置的所述展示物品为飞机模型，所述飞机模型内置磁石装置和第一通讯传感装置10；所述第一位置设置有第二通讯传感装置10，所述展示台第二位置设置有第三通讯传感装置10；In the tenth embodiment of the present invention, the display item placed at the first position on the display stand is an airplane model, and the airplane model has a built-in magnet device and a first communication sensing device 10; the first A second communication sensing device 10 is provided at the position, and a third communication sensing device 10 is provided at the second position of the display stand;
第一通讯传感装置10和第二通讯传感装置10均分别包括近场通讯发射器及磁场传感器12；当所述飞机模型的内置的所述磁石在第一通讯传感装置10或第二通讯传感装置10的传感范围时激活，影音播放装置31播放所述飞机模型对应的媒体文件。当所述飞机内置的第一通讯传感装置10发出水平飞行的信号时，所述媒体播放装置30播放所述飞机水平飞机的媒体文件；当所述飞机内置的第一通讯传感装置10发出向上飞行的信号时，所述媒体播放装置30播放所述飞机向上飞机的媒体文件；当所述飞机内置的第一通讯传感装置10发出向下飞行的信号时，所述媒体播放装置30播放所述飞机向下飞机的媒体文件。The first communication sensing device 10 and the second communication sensing device 10 all include a near-field communication transmitter and a magnetic field sensor 12 respectively; When the sensing range of the communication sensing device 10 is activated, the audio-visual playing device 31 plays the media file corresponding to the aircraft model. When the built-in first communication sensing device 10 of the aircraft sends a signal of level flight, the media player 30 plays the media file of the aircraft level plane; when the built-in first communication sensing device 10 of the aircraft sends When the signal of flying upwards, the media player 30 plays the media file of the aircraft going up the plane; Media files for the plane down plane.
在该实施例中，在展示台上放有一只飞机模型，飞机模型内置磁石及通讯传感装置10A，飞机模型放在展示台位置1，展示台位置1装置有通讯传感装置10，展示台另一位置2装置有通讯传感装置10。通讯传感装置10及通讯传感装置10包括近场通讯发射器及磁场传感器12，当飞机模型的内置磁石在其传感范围时激活，而通讯传感装置10及通讯传感装置10的传感器12有效范围不重迭，即通讯传感装置10及通讯传感装置10不会同时激活。进一步，调校磁场传感器12敏感度，当飞机模型非常接收传感器12才能激活传感器12，例如在1cm距离内才能激活。飞机模型内置的通讯传感装置10A包括近场通讯发射器及陀螺仪传感器12，陀螺仪传感器12可以传感并发出：飞机模型水平位置、飞机模型向上位置(机头高于机尾)、飞机模型向下位置(机头底于机尾)，近场通讯器可发出三种不同讯息。In this embodiment, an airplane model is placed on the display stand, the airplane model has a built-in magnet and a communication sensing device 10A, and the airplane model is placed on the display stand position 1, and the display stand position 1 device has a communication sensing device 10, and the display stand Another location 2 device has a communication sensing device 10 . The communication sensing device 10 and the communication sensing device 10 include a near-field communication transmitter and a magnetic field sensor 12, which are activated when the built-in magnet of the aircraft model is in its sensing range, and the communication sensing device 10 and the sensor of the communication sensing device 10 12 The effective ranges do not overlap, that is, the communication sensing device 10 and the communication sensing device 10 will not be activated at the same time. Further, the sensitivity of the magnetic field sensor 12 is adjusted, and the sensor 12 can only be activated when the aircraft model is very receptive to the sensor 12, for example, the sensor 12 can only be activated within a distance of 1 cm. The built-in communication sensing device 10A of the airplane model includes a near-field communication transmitter and a gyro sensor 12. The gyro sensor 12 can sense and send out: the horizontal position of the airplane model, the upward position of the airplane model (the nose is higher than the tail), the airplane model In the downward position of the model (the nose is below the tail), the near field communicator can send three different messages.
参见图3，在本发明的第十一个实施例中，提供了利用上述多个实施例提供的展示物品及其媒体播放的系统100实现展示物品及其媒体播放的方法，所述系统包括至少一个通讯传感装置10，设置于展示台和/或展示物品上；至少一个通讯接收装置20，与通讯传感装置10和媒体播放装置30通讯连接；至少一个媒体播放装置30，包括影音播放装置31和存储装置32，所述方法包括：Referring to FIG. 3 , in the eleventh embodiment of the present invention, a method for realizing display items and their media playback using the system 100 for display items and their media playback provided by the above-mentioned multiple embodiments is provided. The system includes at least A communication sensing device 10 is arranged on the display stand and/or the display item; at least one communication receiving device 20 is communicatively connected with the communication sensing device 10 and the media player 30; at least one media player 30 includes an audio-visual player 31 and storage device 32, the method includes:
步骤S301，至少一个通讯传感装置10感应所述展示物品的观察者的动作，并向通讯接收装置20发送感应信息；Step S301, at least one communication sensing device 10 senses the movement of the observer of the displayed item, and sends sensing information to the communication receiving device 20;
步骤S302，至少一个通讯接收装置20接收通讯传感装置10发送的感应信息，并将所述感应信息发送到所述媒体播放装置30；Step S302, at least one communication receiving device 20 receives the sensing information sent by the communication sensing device 10, and sends the sensing information to the media playing device 30;
步骤S303，至少一个所述媒体播放装置30接收所述感应信息，并根据所述感应信息播放对应的所述媒体文件。Step S303, at least one of the media playing devices 30 receives the sensing information, and plays the corresponding media file according to the sensing information.
在该实施例中，通讯传感装置10感应所述展示物品的观察者的动作，并向通讯接收装置20发送感应信息；通讯接收装置20接收通讯传感装置10发送的感应信息，并将所述感应信息发送到媒体播放装置30；媒体播放装置30接收所述感应信息，并根据所述感应信息播放对应的所述媒体文件。优选的，通讯传感装置10为近距离通讯传感装置10；近距离通讯传感装置10包括：近距离通讯发射器11和传感器12。媒体播放装置30为台式电脑、手提电脑或者平板电脑；通讯接收装置20为网络接收模块或者蓝牙装置。影音播放装置31可以为台式计算机、手提电脑或平版计算机，而近距离通讯接收装置20可以是计算机的部件。例如平版计算机的内置蓝牙装置为近距离通讯接收装置20，影音播放装置31包括一个或多个显示屏及扩音器，存储装置32储存体用作储存媒体档案，并与近距离通讯接收装置20通讯连接，接收近距离通讯接收装置20的信息，根据所接收的信息在其储存体中选取其中一组媒体在影音播放装置31播放。由此可以因不同的观察者播放不同的媒体文件，提升了观察者与展示商品的互动的兴趣，以及展示商品的推广效果。In this embodiment, the communication sensing device 10 senses the movement of the observer of the displayed item, and sends the sensing information to the communication receiving device 20; the communication receiving device 20 receives the sensing information sent by the communication sensing device 10, and sends the sensing information The sensing information is sent to the media playing device 30; the media playing device 30 receives the sensing information, and plays the corresponding media file according to the sensing information. Preferably, the communication sensing device 10 is a short-distance communication sensing device 10 ; the short-distance communication sensing device 10 includes: a short-distance communication transmitter 11 and a sensor 12 . The media playing device 30 is a desktop computer, a laptop computer or a tablet computer; the communication receiving device 20 is a network receiving module or a Bluetooth device. The audio-visual playing device 31 can be a desktop computer, a laptop computer or a tablet computer, and the short-distance communication receiving device 20 can be a component of the computer. For example, the built-in bluetooth device of a tablet computer is a short-distance communication receiving device 20, and the audio-visual playback device 31 includes one or more display screens and loudspeakers. The communication connection is to receive the information from the short-distance communication receiving device 20 , and select one of the media in its storage according to the received information to play on the audio-visual playing device 31 . In this way, different media files can be played for different observers, which increases the interest of the observers in interacting with the displayed products and the promotion effect of the displayed products.
在本发明的第十二个实施例中，媒体播放装置30还包括三维制图模块33，三维制图模块33根据所述感应信息，绘制与所述感应信息对应的所述展示物品的部分和/或整体的三维视图，并将所述三维视图发送到所述影音播放装置31显示。所述与所述感应信息对应的所述展示物品的部分和/或整体的三维视图包括：所述观察者当前查看的展示物品的部位的放大三维视图；所述观察者当前查看的展示物品的整体三维视图。传感器12包括：移动传感器、陀螺仪传感器、磁场传感器、信号强度传感器、重量传感器、压力传感器、光传感器、影像传感器以及磁场强弱及磁极传感器等。In the twelfth embodiment of the present invention, the media player 30 further includes a three-dimensional drawing module 33, and the three-dimensional drawing module 33 draws the part of the display item corresponding to the sensing information and/or The overall three-dimensional view, and send the three-dimensional view to the audio-visual playback device 31 for display. The partial and/or overall three-dimensional view of the display item corresponding to the sensing information includes: an enlarged three-dimensional view of a part of the display item currently viewed by the observer; Overall 3D view. The sensor 12 includes: a motion sensor, a gyroscope sensor, a magnetic field sensor, a signal strength sensor, a weight sensor, a pressure sensor, a light sensor, an image sensor, and a magnetic field strength and magnetic pole sensor.
在该实施中，在观察者与展示商品互动时，例如拿起其中一个展示物品进行仔细的观看，此刻三维制图模块33根据通讯传感装置10传送的感应信息绘制观察者所查看的所述展示物品的部分和/或整体的三维视图，同时将这些三维视图信息传送到媒体播放装置30进行播放。In this implementation, when the observer interacts with the exhibited goods, such as picking up one of the exhibited items for careful viewing, the three-dimensional drawing module 33 draws the display viewed by the observer according to the sensing information transmitted by the communication sensing device 10 Partial and/or overall three-dimensional views of the item, and at the same time, transmit these three-dimensional view information to the media player 30 for playback.
在本发明的第十三个实施例中，每个所述展示物品分别内置有所述通讯接收装置20，所述通讯接收装置20具有通用唯一标识符；每个所述媒体文件分别与一个所述唯一标识符对应；所述影音播放装置31读取所述通用唯一标识符，播放与所述通用唯一标识符对应的媒体文件。In the thirteenth embodiment of the present invention, each of the display items is respectively built with the communication receiving device 20, and the communication receiving device 20 has a universally unique identifier; each of the media files is respectively associated with one of the corresponding to the unique identifier; the audio-visual playing device 31 reads the universal unique identifier and plays the media file corresponding to the universal unique identifier.
在该实施例中，展示物品在展位进行展示。每个展位包括一展示台，在展示台上放有三只运动鞋，其型号、颜色不同，每只鞋内置通讯传感装置10，通讯器为蓝牙4.0，传感器12为移动传感器，可调整移动传感器的敏感程度。例如移动速度为每秒5cm以上激活，当观看展示运动鞋的观察者拿起其中一只运动鞋时，显示屏播放与该只鞋内内置通讯传感装置10通用唯一标识符对应的广告媒体文件。当传感器12没有激活时，则显示屏播放背景广告媒体。In this embodiment, the display items are displayed at the booth. Each booth includes a display stand. There are three sports shoes on the display stand. The models and colors are different. Each shoe has a built-in communication sensor device 10, the communicator is Bluetooth 4.0, and the sensor 12 is a mobile sensor, which can be adjusted. degree of sensitivity. For example, the speed of movement is activated above 5cm per second. When the observer who watches and displays sports shoes picks up one of the sports shoes, the display screen plays the advertisement media file corresponding to the universal unique identifier of the built-in communication sensing device 10 in the shoe. . When the sensor 12 is not activated, the display screen plays background advertising media.
参见图4A～图4C，在本发明的另一个优选方案中，媒体播放装置30包括硬件或软件用作实时三维制图，在展示台上放有一只运动鞋，每只鞋内置通讯传感装置10，通讯器为蓝牙低能量，传感器12为磁场传感器及陀螺仪传感器，在展示台预定位置装置磁石或其它发出的设置，可调整传感器12敏感程度，例如磁场传感器12离开原来预定位置多于6cm以上激活，当观看展示运动鞋的人仕拿起运动鞋时，距离其原来预定位置多于6cm时，通讯装置发出磁场传感器12已激活，而陀螺仪传感器发出鞋的三维矢量(3Dvector)，参考观察者的站立位置与展台的相对位置，以一预设的x-轴、y-轴及z-轴，例如鞋头向右(相对观察者)水平时，其三维矢量为(1,0,0)，鞋头向左(相对观察者)鞋头向上45度角时，其三维矢量为(-1,0,1)，媒体播放装置30利用三维制图模块33进行三维制图，在显示屏播放相关鞋的实时三围制图，并加进相关的文字、图片及声音，即三维制图可以将展示物品鞋面在显示屏上同步转动并加上其它文字、图片、声音的效果。直至展示物运动鞋重新放回展示台。当磁场传感器没有激活即展示物放在预定位置时，显示屏播放运动鞋的一般广告媒体。4A to 4C, in another preferred solution of the present invention, the media player 30 includes hardware or software for real-time three-dimensional mapping, a sports shoe is placed on the display stand, and each shoe has a built-in communication sensor device 10 , the communicator is Bluetooth low energy, the sensor 12 is a magnetic field sensor and a gyroscope sensor, and a magnet or other settings are installed at a predetermined position on the display stand to adjust the sensitivity of the sensor 12, for example, the magnetic field sensor 12 is more than 6cm away from the original predetermined position Activation, when the person who watches and displays the sports shoes picks up the sports shoes, when the distance from its original predetermined position is more than 6cm, the communication device sends out the magnetic field sensor 12 which has been activated, and the gyroscope sensor sends out the three-dimensional vector (3Dvector) of the shoes, refer to the observation The standing position of the visitor and the relative position of the booth, with a preset x-axis, y-axis and z-axis, for example, when the toe is horizontal to the right (relative to the observer), its three-dimensional vector is (1,0,0 ), when the toe of the toe is to the left (relative to the observer) at an angle of 45 degrees upward, its three-dimensional vector is (-1,0,1), and the media player 30 uses the three-dimensional mapping module 33 to perform three-dimensional mapping, and plays the relevant Real-time measurements of shoes, and add relevant text, pictures and sounds, that is, three-dimensional mapping can rotate the upper of the display item on the display screen synchronously and add other text, pictures, and sound effects. Until the display sneakers are returned to the display stand. When the magnetic field sensor is not activated, that is, when the exhibit is placed in a predetermined position, the display screen plays general advertising media for sports shoes.
参见图7，在本发明的一个实施例中，有两个不同的展示物品中分别安装了近距离通讯感应装置1和近距离通讯感应装置2。Referring to FIG. 7 , in an embodiment of the present invention, there are two different display items installed with a short-distance communication sensing device 1 and a short-distance communication sensing device 2 respectively.
步骤S701中，近距离通讯感应装置1或近距离通讯感应装置2激活；根据不同感应装置的激活情况分别执行选择执行步骤S701或步骤S702；In step S701, the short-range communication sensing device 1 or the short-range communication sensing device 2 is activated; according to the activation status of different sensing devices, respectively execute step S701 or step S702;
步骤S702中，近距离通讯感应装置1激活，媒体播放装置30播放媒体档案1；In step S702, the proximity communication sensing device 1 is activated, and the media player 30 plays the media file 1;
步骤S703中，近距离通讯感应装置2激活，媒体播放装置30播放媒体档案2。In step S703 , the short-range communication sensing device 2 is activated, and the media player 30 plays the media file 2 .
参见图4E，在本发明的另一个优选方案中，展位为位于商店内一个开放式或封闭式空间，展位空间与商店内其它主要安置展示物品隔离，商店内所有展示物品皆内置一个蓝牙低能量装置并每一个蓝牙低能量装置皆有其独特的通用唯一标识符，唯一标识符由邻近唯一标识码、主要码及次要码所组成(proximityUUID,MajorandMinor)，而展台内的近距离传感器12为使用通讯线连接的信号强度传感器12，读取蓝牙信息的强度，展位空间内设置有一个或多个用作显示选取商品的相关媒体播放装置30，进一步，展位空间内设置有一个或多个镜子供消费者使用，消费者可以将展示物品并在身旁或身上或戴上身上而在镜子反影商品与消费者配合的视觉效果。当消费者从商店内其它位置将一个或多个展示物品带到所述展示空间，近距离传感器12读取信号最强的蓝牙低能量所发射的唯一标识符，而在影音媒体播放装置30播放所述商品的有关影音媒体。进一步，在展位空间内装置近距离传感器12的地方设有记号，当消费者带着多于一个展示物品到达展位空间时，可以安排不同商品接近或远离近距离传感器12而选择播放不同商品的影音信息。Referring to Figure 4E, in another preferred solution of the present invention, the booth is located in an open or closed space in the store, the booth space is isolated from other main display items in the store, and all display items in the store have a built-in Bluetooth low energy Device and each Bluetooth low energy device has its unique universal unique identifier, the unique identifier is composed of adjacent unique identification code, major code and minor code (proximityUUID, MajorandMinor), and the proximity sensor 12 in the booth is Use the signal strength sensor 12 that communication line connects, read the strength of bluetooth message, be provided with one or more relevant media playing devices 30 for displaying selected goods in the booth space, further, be provided with one or more mirrors in the booth space The mirror is for consumers to use. Consumers can put the display items on their side or on their body or wear them on the mirror to reflect the visual effect of the goods and consumers. When the consumer brings one or more display items to the display space from other positions in the store, the proximity sensor 12 reads the unique identifier emitted by the Bluetooth low energy with the strongest signal, and plays it on the audio-visual media player 30. Audiovisual media related to the product in question. Further, a mark is provided at the place where the proximity sensor 12 is installed in the booth space. When consumers arrive at the booth space with more than one display item, they can arrange different commodities to approach or stay away from the proximity sensor 12 and choose to play audio and video of different commodities. information.
在本发明的第十三个实施例中，所述系统还包括输入输出装置40和分析推广子系统50；其中输入输出装置40与媒体播放装置30和分析推广子系统50通讯连接，输入输出装置40包括键盘、显示器以及摄像头；In the thirteenth embodiment of the present invention, the system also includes an input and output device 40 and an analysis and promotion subsystem 50; wherein the input and output device 40 is connected with the media player 30 and the analysis and promotion subsystem 50, and the input and output device 40 includes a keyboard, a display and a camera;
其中分析推广子系统50包括至少一个服务器51和分析模块52，服务器51与所述通讯接收装置20通讯连接；分析模块52记录所述展示物品的与所述观察者的互动信息，并根据所述互动信息向所述观察者提供相关的优惠信息。具体的，分析模块52记录不同的所述展示物品被所述观察者移动的次数和/或时间；并根据所述次数和/或时间在所述展示物品被所述观察者移动的次数和/或时间到达预设值时，向所述观察者发出奖励提示信息。所述奖励提示信息包括：向所述观察者预留的邮箱、移动终端号发送领取奖品的代码；和/或提示所述观察者通过所述输入输出装置40所述领取奖品的代码领取相应的奖品。，所述领取奖品的代码包括QR码、条形码或文字数字码。Wherein the analysis and promotion subsystem 50 includes at least one server 51 and an analysis module 52, the server 51 is communicatively connected with the communication receiving device 20; the analysis module 52 records the interactive information of the display item and the observer, and according to the Interaction information provides relevant offer information to the watcher. Specifically, the analysis module 52 records the number of times and/or the time that the different display items are moved by the observer; Or when the time reaches a preset value, a reward prompt message is sent to the observer. The reward prompt information includes: sending a code for receiving a prize to the mailbox and mobile terminal number reserved by the observer; and/or prompting the observer to receive a corresponding prize. , the code for claiming the prize includes a QR code, a bar code or an alphanumeric code.
在该实施例中，为观察者提供输入输出装置40与展示商品进行互动。输入输出装置40包键盘、显示器及摄像镜头；与媒体播放装置30及分析推广子系统50通讯连接。分析推广子系统50包括一个或多个服务器51，于服务器51上运算的程序及储存的数据库，服务器51可以以本地网络与一个或多个展位内装置通讯连接，服务器51也可以内联网或其它网络连接方式接连一个或多个展位内装置通讯连接。此外，参见图5，观察者通过输入输出装置40的显示可选择语言及文字，具体步骤包括：In this embodiment, an input and output device 40 is provided for the viewer to interact with the displayed merchandise. The input and output device 40 includes a keyboard, a display, and a camera lens; it is connected to the media player 30 and the analysis and extension subsystem 50 in communication. The analysis and promotion subsystem 50 includes one or more servers 51, the program and the stored database on the server 51, the server 51 can communicate with the device in one or more booths with a local network, and the server 51 can also be Intranet or other The network connection mode connects one or more devices in the booth for communication connection. In addition, referring to FIG. 5, the observer can select language and text through the display of the input and output device 40, and the specific steps include:
步骤S501中，输入输出装置显示可以选择的语言及文字，观察者可选择其选取的语言及文字；In step S501, the input and output device displays selectable languages and characters, and the viewer can select the selected language and characters;
步骤S502中，媒体播放装置根据观察者选择的语言文件版本，当感应器发来讯息时选用相关的语言文字版本；In step S502, the media player selects the relevant language version when the sensor sends a message according to the language file version selected by the observer;
步骤S503中，输入输出装置也采用所选的语言文字。In step S503, the input and output device also adopts the selected language.
观察者可选择其选取的语言及文字；媒体播放装置30根据观察者选择的语言文字版本，当传感器12发来信息时选用相关的语言文字版本，输入输出装置40亦采用所选的语言文字。The observer can choose the language and text of his choice; the media player 30 selects the relevant language and text version when the sensor 12 sends information according to the language and text version selected by the observer, and the input and output device 40 also uses the selected language and text version.
在本发明的另一优选实施方式中，省去媒体播放装置30中的播放媒体方法部份；初始状态：一个或多个展示物品放在展示台一个或多个预定位置之上，一个或多个近距离通讯传感器12安装在展示台的一个或多个预定位置之上，所述近距离通讯传感器12的传感器12为重量传感器，当展示物品放置在预定位置之上时，传感器12没有激活；当观察者提起其中一个展示物品时，相关的近距离通讯传感器12的传感器12激活并经过所述近距离通讯发射器11发射讯息到近距离通讯接收装置20，其讯息内容为：In another preferred embodiment of the present invention, the part of the method of playing media in the media player 30 is omitted; initial state: one or more display items are placed on one or more predetermined positions of the display stand, one or more A short-range communication sensor 12 is installed on one or more predetermined positions of the display stand, and the sensor 12 of the short-distance communication sensor 12 is a weight sensor. When the display item is placed on the predetermined position, the sensor 12 is not activated; When the viewer lifts one of the display items, the sensor 12 of the relevant short-range communication sensor 12 is activated and transmits a message to the short-range communication receiving device 20 through the short-range communication transmitter 11, and the content of the message is:
a.近距离通讯传感装置10编码；a. the code of the short-range communication sensing device 10;
b.重量传感器激活码；b. Weight sensor activation code;
近距离通讯接收装置20将讯息传达到媒体播放装置30及分析推广子系统50，由展示物品被提起一次；The short-distance communication receiving device 20 transmits the message to the media playing device 30 and the analysis and promotion subsystem 50, and the display item is lifted once;
所述分析模块52决定是次提起展示物品是否有奖赏：The analysis module 52 determines whether there is a reward for raising the display item this time:
a.决定是次展示物品被提起的总次数是否十的倍数；根据预定的奖赏方法，是次可得购物折扣；a. Determine whether the total number of times the displayed items are mentioned is a multiple of ten; according to the predetermined reward method, you can get a shopping discount this time;
b.决定是次被提起展示物品的种类是否最受欢迎的展示物品种类(即被提起次数最多)，而同一种类的被提起次数是否五十的倍数；根据预定的奖赏方法，是次可得一次抽奖机会；b. Determine whether the type of displayed item being mentioned is the most popular type of displayed item (that is, the number of times it has been mentioned the most), and whether the number of times the same type is mentioned is a multiple of fifty; according to the predetermined reward method, this time can get one chance to draw a prize;
如果这次提起物品可得抽奖机会，在媒体播放装置30插播抽奖提示；则在输入输出装置40进行抽奖，并在输入输出装置40显示显示抽奖结果。在获得所得的购物折扣及所得的奖品，皆以奖品码形式发放。奖品码可以是有时限的文字数字码，条形码或QR码，在输入输出装置40除了显示文字及图像说明外，亦显示奖品码。此外，观察者可以用以下方法取得奖品码：1、输入输出装置40容许观察者输入电邮号码，以电邮收取奖品码，奖赏模块以电邮送出有关领奖安排；2、如果观察者为展台商店的顾客奖赏积分计划会员，输入输出装置40容许观察者输入所述会员号码，以电邮收取奖品码或将奖品汇入会员账号，奖赏模块以电邮或汇入账号方式送出有关领奖安排；3、如果观察者为展台商店的顾客奖赏积分计划会员并有条形码印在会员卡上，观察者可以利用输入输出装置40的摄像镜头读取会员卡的条形码，以电邮收取奖品码或将奖品汇入会员账号，奖赏模块以电邮或汇入账号方式送出有关领奖安排；4、如果观察者不想留下个人数据，观察者可以纸笔抄下文字数字码的奖品码或使用自备的摄影机从输入输出装置40的显示屏拍摄奖品码。5、当观察者或其它人使用奖品码时，有关商店的销售系统会将奖品码使用数据传到奖赏模块作为纪录；6、分析推广子系统50定期检查未使用的奖品码，在奖品码失效前预定日期，以电邮向得奖的观察者发出提醒电邮。If you can get a lottery chance by mentioning the item this time, insert a lottery prompt at the media player 30; The shopping discounts obtained and the prizes obtained are distributed in the form of prize codes. The prize code can be a time-limited alphanumeric code, a bar code or a QR code. In addition to displaying text and image descriptions, the input and output device 40 also displays the prize code. In addition, the observer can use the following methods to obtain the prize code: 1. The input and output device 40 allows the observer to input an email number to receive the prize code by email, and the reward module sends the relevant prize collection arrangement by email; For members of the customer reward point plan, the input and output device 40 allows the observer to input the member number, receive the prize code by email or transfer the prize to the member account, and the reward module sends the relevant reward arrangement by email or by importing the account; 3. If The observer is a member of the customer reward points program of the booth store and has a barcode printed on the membership card. The observer can use the camera lens of the input and output device 40 to read the barcode of the membership card, receive the reward code by email or transfer the reward to the member account , the reward module will send out the relevant reward arrangements by email or by importing into the account; 4. If the observer does not want to leave personal data, the observer can copy the prize code of the alphanumeric code with a pen and paper or use the self-provided camera to read from the input and output device The display screen of 40 shoots the prize code. 5. When observers or other people use the prize code, the sales system of the relevant store will transmit the prize code usage data to the reward module as a record; 6. The analysis and promotion subsystem 50 regularly checks the unused prize code, and when the prize code becomes invalid Reminder emails will be sent to winning observers before the scheduled date.
分析推广子系统50作为鼓励观察者与展示物品的互动，可以还根据一预设的奖赏方法，例如每十次展示物被提起，提起第十次的观察者可以有一购物折扣、最受欢迎的展示物品被提起五十次，提起第五十次的观察者可以有一抽奖机会等，送出购物折扣或抽奖，通过本发明的输入输出装置40进行。The analysis and promotion subsystem 50 can also be based on a preset reward method as an encouragement to the observer to interact with the display items. For example, every ten display items are mentioned, and the observer who mentions the tenth time can have a shopping discount, the most popular The display item is mentioned fifty times, and the observer who mentions the fiftieth time can have a chance to draw a lottery, etc., and send a shopping discount or a lottery, which is carried out through the input and output device 40 of the present invention.
在本发明的第十四个实施例中，所述展示台上放置多个不同的所述展示物品；通讯传感装置10为移动传感器，移动传感器设置于所述展示物品内；在移动传感器检测到所述展示物品的移动速度达到预设的速度值时，所述影音播放装置31播放与所述展示物品对应的媒体文件。In the fourteenth embodiment of the present invention, a plurality of different display items are placed on the display stand; the communication sensing device 10 is a movement sensor, and the movement sensor is arranged in the display item; When the moving speed of the display item reaches a preset speed value, the video and audio playback device 31 plays the media file corresponding to the display item.
在该实施例中，可以根据移动传感器检测到的展示物品的移动速度是否达到了预设的速度，若达到了，则表明有观察者正在移动展示商品，则播放相应的媒体文件。In this embodiment, it may be based on whether the moving speed of the display item detected by the movement sensor has reached the preset speed, if it has reached, it indicates that an observer is moving the display item, and then the corresponding media file is played.
参见图8，在本发明的第十五个实施例中，所述展示台上放置多个不同的所述展示物品；所述通讯传感装置10设置于所述展示物品内；所述通讯传感装置10为磁场传感器和/或陀螺传感器，在所述展示台的预设位置上设置有磁场装置；在磁场传感器检测到所述展示物品的移动速度达到预设的速度值时，影音播放装置31播放与所述展示物品对应的媒体文件；和/或在陀螺传感器检测到所述展示物品的其中一个部位朝上时，影音播放装置31播放与所述部分对应的媒体文件。Referring to Fig. 8, in the fifteenth embodiment of the present invention, a plurality of different display items are placed on the display stand; the communication sensing device 10 is arranged in the display item; the communication sensor Sensing device 10 is magnetic field sensor and/or gyro sensor, is provided with magnetic field device on the preset position of described display platform; 31 to play the media file corresponding to the display item; and/or when the gyro sensor detects that one part of the display item is facing upwards, the audio-visual playback device 31 plays the media file corresponding to the part.
在该实施例中，展示台上有一展示物品，展示物品内置的近距离通讯传感装置10包括两个传感器12：磁场传感器及陀螺仪传感器，当展示物品放在展台上的预定位置，受装置在展示台上的磁石物料影向，磁场传感器没有激活，当展示物离开预定位置多于预定距离时，磁场传感器激活，并经近距离通讯传感器12的近距离通讯发射器11发出信号。In this embodiment, there is a display item on the display stand, and the built-in short-distance communication sensing device 10 of the display item includes two sensors 12: a magnetic field sensor and a gyroscope sensor. The magnetite material on the display stand is shadowed, and the magnetic field sensor is not activated. When the display is more than a predetermined distance away from the predetermined position, the magnetic field sensor is activated and sends a signal through the short distance communication transmitter 11 of the short distance communication sensor 12 .
步骤S801中，初始状态：展示物品放在展示台预定位置上，近距离通讯传感装置10的磁场传感没有激活，近距离通讯传感装置10的近距离通讯发射装置并无发出信号。媒体播放装置30播放媒体档案-A(一般商品介绍)；当观察者拿起展示物品并距离预定位置多于预定距离，例如5cm；In step S801 , the initial state: display items are placed on a predetermined position of the display stand, the magnetic field sensing of the NFC sensor device 10 is not activated, and the NFC transmitter device of the NFC sensor device 10 does not send a signal. The media player 30 plays the media file-A (general product introduction); when the observer picks up the display item and is more than a predetermined distance away from the predetermined position, such as 5cm;
步骤S802中，近距离通讯传感装置10的磁场传感器激活；In step S802, the magnetic field sensor of the short-range communication sensing device 10 is activated;
步骤S803中，近距离通讯传感装置10的磁场传感器激活后，并经过近距离通讯发射器11发出信号到近距离通讯接收装置20，讯息内容为：In step S803, after the magnetic field sensor of the NFC sensing device 10 is activated, a signal is sent to the NFC receiving device 20 through the NFC transmitter 11, and the content of the message is:
a.近距离通讯传感装置10编码；a. the code of the short-range communication sensing device 10;
b.磁场传感器激活码；b. Magnetic field sensor activation code;
c.陀螺仪传感器当时的三维读数；c. The three-dimensional reading of the gyro sensor at that time;
步骤S804，媒体播放装置选取分析讯息内容后利用硬件及软件的三维实时制图在媒体播放装置在屏幕及扩音器播放媒体。In step S804, the media playing device selects and analyzes the content of the message, and uses the hardware and software 3D real-time mapping to play the media on the screen and loudspeaker of the media playing device.
近距离通讯接收装置20收到讯息后传达到媒体播放装置30，媒体播放装置30选取分析讯息内容后利用硬件及软件的三维实时制图(3Drendering)在媒体播放装置30在屏幕及扩音器播放媒体；所播放媒体是对观察者检视展示物品时所选取角度及方向，利如展示物品为运动鞋时所检视部份，或展示物品为首饰珠宝时所检视部份，可以扩大甚至夸大观察者将展示物品向上的部份；如图4A～图4B所示。After the short-distance communication receiving device 20 receives the message, it is sent to the media player 30. After the media player 30 selects and analyzes the content of the message, it uses hardware and software 3D real-time drawing (3Drendering) to play the media on the screen and loudspeaker of the media player 30. ;The broadcast media is the angle and direction selected by the observer when inspecting the displayed item. For example, the part viewed when the displayed item is sports shoes, or the viewed part when the displayed item is jewelry, can expand or even exaggerate the viewer's view. Display the upward part of the object; as shown in Figure 4A-4B.
当展示物品持续离开预定位置多于预定距离时，磁场传感器持续激活，所述近距离通讯发射装置持续将所述陀螺仪传感器的最新三维数据发射到所述近距离通讯接收装置20；When the display item continues to leave the predetermined position for more than the predetermined distance, the magnetic field sensor is continuously activated, and the short-distance communication transmitting device continuously transmits the latest three-dimensional data of the gyro sensor to the short-distance communication receiving device 20;
当展示物品被放回展示台上的预定位置时，即距离预定位置少于预定距离，磁场传感器停止激活，近距离通讯装置发射器停止向近距离通讯接收装置20，媒体播放装置30停止使用实时三维制图而播放媒体档案-A(一般商品介绍)。When the display item is put back to the predetermined position on the display stand, that is, the distance from the predetermined position is less than the predetermined distance, the magnetic field sensor stops activating, the short-range communication device transmitter stops sending to the short-distance communication receiving device 20, and the media player 30 stops using real-time Play media file-A (general product introduction) for 3D drawing.
在本发明的第十六个实施例中，陀螺传感器检测所述展示物品的当前三维矢量信息，并将所述三维矢量信息传送到所述三维制图模块33；三维制图模块33根据所述三维矢量信息绘制三维图形，并传送到所述影音播放装置31显示。In the sixteenth embodiment of the present invention, the gyro sensor detects the current three-dimensional vector information of the display item, and transmits the three-dimensional vector information to the three-dimensional drawing module 33; the three-dimensional drawing module 33 The information draws three-dimensional graphics and transmits them to the audio-visual playing device 31 for display.
参见图4D，在本发明的第十七个实施例中，所述展示台上放置多个不同的所述展示物品；通讯传感装置10为光传感器，光传感器设置于所述展示台上；所述展示物品设置于所述光传感器与照射向光传感器的光源之间；在光传感器检测到所述光源的照射光线时，影音播放装置31播放与所述展示物品对应的媒体文件。Referring to FIG. 4D, in the seventeenth embodiment of the present invention, a plurality of different display items are placed on the display stand; the communication sensing device 10 is a light sensor, and the light sensor is arranged on the display stand; The display item is arranged between the light sensor and the light source irradiating the light sensor; when the light sensor detects the irradiation light of the light source, the audio-visual playing device 31 plays the media file corresponding to the display item.
在该实施例中，提供了对于一些不便于安装通讯传感装置10的展示物品的展示及媒体播放的方式。例如一些细小的首饰，或者是纸张等展示物品，可以通过光传感器检测光源对展示物品的光线是否被遮挡。例如，在展示台上设置一个小的洞，在小洞下方设置光传感器，在小洞上方设置展示物品，例如字画，光线直射展示物品。当展示物品被拿走时，则光传感器即可以感应到光源的照射。In this embodiment, a way of displaying and playing media for some display items that are inconvenient to install the communication sensing device 10 is provided. For example, some small jewelry, or display items such as paper, can use the light sensor to detect whether the light of the light source on the display item is blocked. For example, a small hole is set on the display stand, a light sensor is set under the small hole, and display items, such as calligraphy and painting, are set above the small hole, and the light directly shines on the display item. When the display item is taken away, the light sensor can sense the illumination of the light source.
在本发明的第十八个实施例中，所述展示台上放置多个不同的所述展示物品在预定位置；传感器12包括影像传感器，影像传感器摄取所述展示物品的影像并且与预先摄取的定位影像进行对比分析，在影像传感器分析到所述展示台上的所述展示物品被移动预设距离时，影音播放装置31播放与所述展示物品对应的媒体文件。即将拍摄到的展示物品当前的影像与预先存储的影像进行对比，进而判定展示物品被移动的距离是否达到了预定值，若是则播放相应的媒体文件。In the eighteenth embodiment of the present invention, a plurality of different display items are placed at predetermined positions on the display stand; the sensor 12 includes an image sensor, and the image sensor captures the image of the display items and compares them with the pre-captured The positioning image is compared and analyzed, and when the image sensor analyzes that the display item on the display platform has been moved by a preset distance, the audio-visual playback device 31 plays the media file corresponding to the display item. The current image of the displayed item to be photographed is compared with the pre-stored image, and then it is determined whether the moved distance of the displayed item reaches a predetermined value, and if so, the corresponding media file is played.
在本发明的第十九个实施例中，近距离通讯发射器11通过向影音播放装置31发送的感应信息包括传感讯息信号；所述传感讯息信号包括所述近距离通讯传感装置10编码；In the nineteenth embodiment of the present invention, the sensing information sent by the near-field communication transmitter 11 to the audio-visual playback device 31 includes a sensing message signal; coding;
在所述通讯传感装置10包括磁场传感器时，所述传感讯息信号还包括磁场传感器的激活码；When the communication sensing device 10 includes a magnetic field sensor, the sensing message signal also includes an activation code of the magnetic field sensor;
在所述通讯传感装置10包括陀螺仪传感器时，所述传感讯息信号还包括陀螺仪传感器检测所述展示物品的当前的三维矢量信息。When the communication sensing device 10 includes a gyroscope sensor, the sensing message signal further includes the current three-dimensional vector information of the display item detected by the gyroscope sensor.
参见图4C，在该实施例的一个实施方式中，在展示台上同一时间推出一种以上商品，例如第一实施方案内同一型号的运动鞋而有三种颜色或者不同款式的鞋子，在展位内的展示台同时展示三只运动鞋，在展示台上有三个预定位置-1，预定位置-2，及预定位置-3，分别放置展示物品-1，展示物品-2及展示物品-3，展示物品内各设置近距离通讯传感装置10-1，近距离通讯传感装置10-2及近距离通讯传感装置10-3，在本实施方案中，距离通讯为蓝牙4.0，传感器12为磁场传感器12，在预定位置-1，预定位置-2，及预定位置-3下装置磁石，当不同运动鞋离开预定位置的预定距离时，传感器12激活而经过近距离通讯器发出信号到近距离通讯接收装置20。所述预定距离可以是5cm。Referring to Fig. 4C, in one implementation of this embodiment, more than one commodity is launched at the same time on the display stand, for example, the same model of sports shoes in the first embodiment has three colors or shoes of different styles, in the booth The display stand displays three sports shoes at the same time. There are three predetermined positions-1, predetermined position-2, and predetermined position-3 on the display stand. The short-range communication sensing device 10-1, the short-range communication sensing device 10-2 and the short-range communication sensing device 10-3 are respectively arranged in the article. In this embodiment, the distance communication is Bluetooth 4.0, and the sensor 12 is a magnetic field The sensor 12 is equipped with a magnet at the predetermined position-1, the predetermined position-2, and the predetermined position-3. When different sports shoes leave the predetermined distance from the predetermined position, the sensor 12 is activated and sends a signal to the short-distance communication through the short-distance communicator. Receiver 20. The predetermined distance may be 5 cm.
参见图9，在本发明的一个实施例中，Referring to Fig. 9, in one embodiment of the present invention,
步骤S901中，展示物品-1放在展示台预定位置-1上，展示物品-2放在展示台预定位置-2上及展示物品-3放在展示台预定位置-3上，近距离通讯传感装置10-1，近距离通讯传感装置10-2及近距离通讯传感装置10-3皆没有激活。媒体播放装置30播放媒体档案-0；In step S901, the display item-1 is placed on the predetermined position-1 of the display stand, the display item-2 is placed on the predetermined position-2 of the display stand, and the display item-3 is placed on the predetermined position-3 of the display stand. The sensing device 10-1, the NFC sensing device 10-2 and the NFC sensing device 10-3 are not activated. Media player 30 plays media file-0;
步骤S902中，近距离通讯传感装置10-1激活；In step S902, the short-range communication sensing device 10-1 is activated;
步骤S903中，近距离通讯传感装置10-2激活；In step S903, the short-range communication sensing device 10-2 is activated;
步骤S904中，近距离通讯传感装置10-3激活；In step S904, the short-range communication sensing device 10-3 is activated;
步骤S905中，近距离通讯发射器发出讯号到近距离通讯接收装置，讯息内容为：被激活的近距离通讯装置编码X；In step S905, the NFC transmitter sends a signal to the NFC receiving device, and the content of the message is: the code X of the activated NFC device;
媒体播放装置30播放媒体档案X，直至播放完毕；X为被激活的近距离通讯感应装置。The media playing device 30 plays the media file X until the playing is finished; X is an activated short-range communication sensing device.
步骤S906中，近距离通讯传感装置10-1激活，In step S906, the short-range communication sensing device 10-1 is activated,
步骤S907中，近距离通讯传感装置10-2激活，In step S907, the short-range communication sensing device 10-2 is activated,
步骤S908中，近距离通讯传感装置10-3激活。In step S908, the short-range communication sensing device 10-3 is activated.
在该实施例中，初始状态：展示物品-1放在展示台预定位置-1上，展示物品-2放在展示台预定位置-2上及展示物品-3放在展示台预定位置-3上，近距离通讯传感装置10-1，近距离通讯传感装置10-2及近距离通讯传感装置10-3皆没有激活。媒体播放装置30播放媒体档案-0(一般商品介绍)。当观察者拿起展示物品-1并距离预定位置-1多于预定距离，近距离通讯传感装置10-1的传感器12激活并经过近距离通讯发射器11发出信号到近距离通讯接收装置20，讯息内容为近距离通讯传感装置10编码及激活码，近距离通讯接收到讯息后传达到媒体播放装置30，媒体播放装置30选取近距离通讯传感装置10-1激活时需要播放的媒体档案-1(介绍展示物品-1的媒体，长度为2分钟)并进行播放，本实施方案的方法采用屏蔽式，即当媒体档案-1在播放中，媒体播放装置30不接收由近距离通讯接收装置20传达的新的信号。当媒体档案-1播放完毕而近距离通讯接收装置20并无传来新信号，媒体播放装置30播放原来的媒体档案-0；In this embodiment, the initial state: the display item-1 is placed on the predetermined position-1 of the display stand, the display item-2 is placed on the predetermined position-2 of the display stand, and the display item-3 is placed on the predetermined position-3 of the display stand , the proximity communication sensing device 10-1, the proximity communication sensing device 10-2 and the proximity communication sensing device 10-3 are not activated. The media playback device 30 plays the media file-0 (general merchandise introduction). When the observer picks up the display item-1 and is more than the predetermined distance away from the predetermined position-1, the sensor 12 of the short-range communication sensing device 10-1 is activated and sends a signal to the short-range communication receiving device 20 through the short-range communication transmitter 11 , the content of the message is the code and activation code of the short-range communication sensing device 10. After the short-distance communication receives the message, it is transmitted to the media playback device 30, and the media playback device 30 selects the media that needs to be played when the short-range communication sensing device 10-1 is activated. File-1 (introduce the media of display item-1, the length is 2 minutes) and play it. The method of this embodiment adopts the shielding type, that is, when the media file-1 is playing, the media playback device 30 does not receive the short-distance communication. The new signal transmitted by the receiving device 20 . When the media file-1 is played and there is no new signal from the short-distance communication receiving device 20, the media player 30 plays the original media file-0;
当观察者持续拿起展示物品-1并距离预定位置-1多于预定距离，近距离通讯传感装置10-1的传感器12持续激活并经过近距离通讯发射器11持续发出信号到近距离通讯接收装置20，讯息内容为近距离通讯传感装置10编码及激活码。当展示物品-1的近距离通讯传感装置10-1的传感器12在磁场附近而停止激活，近距离通讯发射器11停止发出信号。When the observer continues to pick up the display item-1 and is more than the predetermined distance away from the predetermined position-1, the sensor 12 of the short-range communication sensor device 10-1 is continuously activated and continuously sends a signal to the short-distance communication through the short-distance communication transmitter 11 The receiving device 20, the content of the message is the code and the activation code of the short-range communication sensor device 10 . When the sensor 12 of the NFC sensing device 10 - 1 exhibiting Item-1 is deactivated near the magnetic field, the NFC transmitter 11 stops sending a signal.
当观察者拿起展示物品-2并距离预定位置-2多于预定距离，近距离通讯传感装置10-2的传感器12激活并经过近距离通讯发射器11发出信号到近距离通讯接收装置20，讯息内容为近距离通讯传感装置10编码及激活码，近距离通讯接收到讯息后传达到媒体播放装置30，媒体播放装置30选取近距离通讯传感装置10-2激活时需要播放的媒体档案-2(介绍展示物品-2的媒体，长度为2分钟)并进行播放，本实施方案的方法采用屏蔽式，即当媒体档案-2在播放中，媒体播放装置30不接收由近距离通讯接收装置20传达的新的信号。当媒体档案-2播放完毕而近距离通讯接收装置20并无传来新信号，媒体播放装置30播放原来的媒体档案-0；When the observer picks up the display item-2 and is more than the predetermined distance away from the predetermined position-2, the sensor 12 of the short-range communication sensing device 10-2 is activated and sends a signal to the short-range communication receiving device 20 through the short-range communication transmitter 11 , the content of the message is the code and activation code of the short-range communication sensing device 10, and the short-distance communication receives the message and transmits it to the media playback device 30, and the media playback device 30 selects the media that needs to be played when the short-range communication sensing device 10-2 is activated File-2 (introduce the media of display item-2, the length is 2 minutes) and play it. The method of this embodiment adopts the shielding type, that is, when the media file-2 is playing, the media player 30 does not receive the short-distance communication. The new signal transmitted by the receiving device 20 . When the media file-2 is played and there is no new signal from the short-distance communication receiving device 20, the media player 30 plays the original media file-0;
当观察者持续拿起展示物品-2并距离预定位置-2多于预定距离，近距离通讯传感装置10-2的传感器12持续激活并经过近距离通讯发射器11持续发出信号到近距离通讯接收装置20，讯息内容为近距离通讯传感装置10编码及激活码。当展示物品-2的近距离通讯传感装置10-2的传感器12在磁场附近而停止激活，近距离通讯发射器11停止发出信号。When the observer continues to pick up the display item-2 and is more than the predetermined distance away from the predetermined position-2, the sensor 12 of the short-range communication sensor device 10-2 is continuously activated and continuously sends a signal to the short-range communication through the short-range communication transmitter 11 The receiving device 20, the content of the message is the code and the activation code of the short-range communication sensor device 10 . When the sensor 12 of the NFC sensing device 10 - 2 displaying the item-2 is deactivated near the magnetic field, the NFC transmitter 11 stops sending a signal.
当观察者拿起展示物品-3并距离预定位置-3多于预定距离，近距离通讯传感装置10-3的传感器12激活并经过近距离通讯发射器11发出信号到近距离通讯接收装置20，讯息内容为近距离通讯传感装置10编码及激活码，近距离通讯接收到讯息后传达到媒体播放装置30，媒体播放装置30选取近距离通讯传感装置10-3激活时需要播放的媒体档案-3(介绍展示物品-3的媒体，长度为2分钟)并进行播放，本实施方案的方法采用屏蔽式，即当媒体档案-3在播放中，媒体播放装置30不接收由近距离通讯接收装置20传达的新的信号。当媒体档案-3播放完毕而近距离通讯接收装置20并无传来新信号，媒体播放装置30播放原来的媒体档案-0；When the observer picks up the display item-3 and is more than a predetermined distance away from the predetermined position-3, the sensor 12 of the short-range communication sensing device 10-3 is activated and sends a signal to the short-range communication receiving device 20 through the short-range communication transmitter 11 , the content of the message is the code and activation code of the short-range communication sensing device 10. After the short-distance communication receives the message, it is transmitted to the media playback device 30, and the media playback device 30 selects the media that needs to be played when the short-range communication sensing device 10-3 is activated. File-3 (introduce the media of display item-3, the length is 2 minutes) and play it. The method of this embodiment adopts the shielding type, that is, when the media file-3 is playing, the media player 30 does not receive the short-distance communication The new signal transmitted by the receiving device 20 . When the media file-3 is played and there is no new signal from the short-distance communication receiving device 20, the media player 30 plays the original media file-0;
当观察者持续拿起展示物品-3并距离预定位置-3多于预定距离，近距离通讯传感装置10-3的传感器12持续激活并经过近距离通讯发射器11持续发出信号到近距离通讯接收装置20，讯息内容为近距离通讯传感装置10编码及激活码。当展示物品-3的近距离通讯传感装置10-3的传感器12在磁场附近而停止激活，近距离通讯发射器11停止发出信号。需要说明的是在该实施例中，-1，-2，-3并没有在具体的应用场景图中标示，其作用在于便于说明三个不同的展示商品、预定位置、近距离通讯传感装置以及媒体文件。When the observer continues to pick up the display item-3 and is more than the predetermined distance from the predetermined position-3, the sensor 12 of the short-range communication sensor device 10-3 is continuously activated and continuously sends a signal to the short-range communication through the short-range communication transmitter 11 The receiving device 20, the content of the message is the code and the activation code of the short-range communication sensor device 10 . When the sensor 12 of the NFC sensing device 10 - 3 exhibiting Item-3 is deactivated near the magnetic field, the NFC transmitter 11 stops sending a signal. It should be noted that in this embodiment, -1, -2, and -3 are not marked in the specific application scene diagram, and their function is to facilitate the description of three different display products, predetermined positions, and short-distance communication sensing devices and media files.
在本发明的第二十个实施例中，所述展示台上的第一位置放置的所述展示物品为飞机模型，所述飞机模型内置磁石装置和第一通讯传感装置10；所述第一位置设置有第二通讯传感装置10，所述展示台第二位置设置有第三通讯传感装置10；In the twentieth embodiment of the present invention, the display item placed at the first position on the display stand is an airplane model, and the airplane model has a built-in magnet device and a first communication sensing device 10; the first A second communication sensing device 10 is provided at a position, and a third communication sensing device 10 is provided at a second position of the display stand;
所述第一通讯传感装置10和第二通讯传感装置10均分别包括近场通讯发射器及磁场传感器；当所述飞机模型的内置的所述磁石在所述第一通讯传感装置10或第二通讯传感装置10的传感范围时激活，影音播放装置31播放所述飞机模型对应的媒体文件。The first communication sensing device 10 and the second communication sensing device 10 all include a near field communication transmitter and a magnetic field sensor; Or when the sensing range of the second communication sensing device 10 is activated, the audio-visual playing device 31 plays the media file corresponding to the aircraft model.
当所述飞机内置的第一通讯传感装置10发出水平飞行的信号时，所述媒体播放装置30播放所述飞机水平飞机的媒体文件；When the built-in first communication sensing device 10 of the aircraft sends a signal of level flight, the media player 30 plays the media file of the aircraft level plane;
当所述飞机内置的第一通讯传感装置10发出向上飞行的信号时，所述媒体播放装置30播放所述飞机向上飞机的媒体文件；When the built-in first communication sensing device 10 of the aircraft sends a signal to fly upward, the media player 30 plays the media file of the aircraft going upward;
当所述飞机内置的第一通讯传感装置10发出向下飞行的信号时，所述媒体播放装置30播放所述飞机向下飞机的媒体文件。When the built-in first communication sensing device 10 of the aircraft sends a signal of downward flight, the media playing device 30 plays the media file of the aircraft descending the aircraft.
参见图6，在该实施例中，展示物品及其媒体文件播放的方法包括：Referring to Fig. 6, in this embodiment, the method for displaying items and playing media files thereof includes:
步骤S601中，飞机模型放在展示台位置1，展示台位置1安装有同行感应装置1，激活并向近距离通讯接收装置发出讯号，飞机内置近距离通讯感应装置A发出讯号(水平)，媒体播放装置播放媒体档案1；In step S601, the aircraft model is placed on the position 1 of the display stand. The position 1 of the display stand is equipped with a peer sensing device 1, which is activated and sends a signal to the short-range communication receiving device. The playback device plays the media file 1;
步骤S602中，当飞机模型离开展示台位置1的预定位置，近距离通讯感应装置1停止向近距离通讯接收装置发出讯号；In step S602, when the aircraft model leaves the predetermined position of the display stand position 1, the NFC sensing device 1 stops sending signals to the NFC receiving device;
步骤S603中，飞机内置近距离通讯感应装置A(陀螺仪感应器)发出讯号；包括讯号：水平；讯号：向下；讯号：向上；根据不同的讯号，分别执行步骤S604～步骤S606；In step S603, the built-in short-distance communication sensing device A (gyroscope sensor) of the aircraft sends out a signal; including signal: horizontal; signal: downward; signal: upward; according to different signals, execute steps S604 to S606 respectively;
步骤S604中，媒体播放装置播放媒体档案A1；In step S604, the media player device plays the media file A1;
步骤S605中，媒体播放装置播放媒体档案A2；In step S605, the media player device plays the media file A2;
步骤S606中，媒体播放装置播放媒体档案A3。In step S606, the media player device plays the media file A3.
在该实施例中，展示台包括位置1及位置2，位置1及位置2代表不同机场；初始设定：飞机模型放在展示台位置1；展示台位置1装置有通讯传感装置10激活并向近距离通讯接收装置20发出信号(展示台位置1)，飞机内置近距离通讯传感装置10A发出信号(水平)，媒体播放装置30播放媒体档案1；当近距离通讯传感装置10停止向近距离通讯接收装置20发出信号时，代表飞机模型离开展示台位置1：飞机内置近距离通讯传感装置10A发出信号(水平)：媒体播放装置30播放媒体档案A1；飞机内置近距离通讯传感装置10A发出信号(向上)：媒体播放装置30播放媒体档案A2；飞机内置近距离通讯传感装置10A发出信号(向下)：媒体播放装置30播放媒体档案A3；当近距离通讯传感装置10及近距离通讯传感装置10并无向近距离通讯接收装置20发出信号时，代表飞机模型正在飞行中。媒体档案A1、A2及A3代表飞行中的不同情景；当近距离通讯传感装置10激活并向近距离通讯接收装置20发出信号时，代表飞机模型抵达展示台位置2；飞机内置近距离通讯传感装置10A发出任何信号，媒体播放装置30播放媒体档案2，即当展示台位置的传感器12激活而发出信号，媒体播放装置30将忽略飞机内置近距离通讯传感装置10A的信号。另外更进一步，展示台上设有两个以上位置，代表两个以上机场。需要说明的是在该实施例中，1，2，A1，A2，A3并没有具体的应用场景图中标示，其作用在于便于说明三个不同的飞机、位置、近距离通讯传感装置以及媒体文件。In this embodiment, the display stand includes position 1 and position 2, and position 1 and position 2 represent different airports; initial setting: the aircraft model is placed at position 1 of the display stand; the device at position 1 of the display stand has a communication sensor device 10 activated and Send a signal to the short-range communication receiving device 20 (display stand position 1), the built-in short-range communication sensing device 10A of the aircraft sends a signal (horizontal), and the media player 30 plays the media file 1; When the short-range communication receiving device 20 sends out a signal, it means that the aircraft model leaves the display stand. The device 10A sends a signal (up): the media player 30 plays the media file A2; the built-in short-range communication sensor device 10A of the aircraft sends a signal (down): the media player 30 plays the media file A3; when the short-range communication sensor device 10 And when the short-range communication sensing device 10 does not send a signal to the short-range communication receiving device 20, it means that the model airplane is flying. The media files A1, A2 and A3 represent different scenarios in the flight; when the short-range communication sensing device 10 activates and sends a signal to the short-range communication receiving device 20, it represents that the aircraft model arrives at the display stand position 2; the built-in short-range communication sensor of the aircraft If the sensing device 10A sends out any signal, the media playing device 30 plays the media file 2, that is, when the sensor 12 at the position of the display stand is activated to send a signal, the media playing device 30 will ignore the signal of the built-in short-distance communication sensing device 10A of the aircraft. In addition, there are more than two positions on the display stand, representing more than two airports. It should be noted that in this embodiment, 1, 2, A1, A2, and A3 are not marked in the specific application scene diagram, and their function is to facilitate the description of three different aircrafts, positions, short-distance communication sensing devices, and media document.
在本发明的第二十一个实施例中，近距离通讯接收装置20收到一个或多个近距离通讯传感装置10所发出的信号，亦将信号传达到分析推广子系统50。In the twenty-first embodiment of the present invention, the short-distance communication receiving device 20 receives signals from one or more short-distance communication sensing devices 10 , and also transmits the signals to the analysis and extension subsystem 50 .
在初始状态：展示物品-1放在展示台预定位置-1上，展示物品-2放在展示台预定位置-2上及展示物品-3放在展示台预定位置-3上，近距离通讯传感装置10-1，近距离通讯传感装置10-2及近距离通讯传感装置10-3皆没有激活。媒体播放装置30播放媒体档案-0(一般商品介绍)。In the initial state: the display item-1 is placed on the predetermined position-1 of the display stand, the display item-2 is placed on the predetermined position-2 of the display stand, and the display item-3 is placed on the predetermined position-3 of the display stand. The sensing device 10-1, the NFC sensing device 10-2 and the NFC sensing device 10-3 are not activated. The media playback device 30 plays the media file-0 (general merchandise introduction).
当观察者拿起展示物品-1并距离预定位置-1多于预定距离，近距离通讯传感装置10-1的传感器12激活并经过近距离通讯发射器11发出信号到近距离通讯接收装置20，讯息内容为近距离通讯传感装置10编码及激活码，近距离通讯接收到讯息后传达到媒体播放装置30，媒体播放装置30选取近距离通讯传感装置10-1激活时需要播放的媒体档案-1(介绍展示物品-1的媒体，长度为2分钟)并进行播放，本实施方案的方法采用屏蔽式，即当媒体档案-1在播放中，媒体播放装置30不接收由近距离通讯接收装置20传达的新的信号。当媒体档案-1播放完毕而近距离通讯接收装置20并无传来新信号，媒体播放装置30播放原来的媒体档案-0；近距离通讯接收到讯息后传达到观察者分析、奖赏及推广子系统，分析模块52纪录展示物品-1被提起的初始时间。When the observer picks up the display item-1 and is more than the predetermined distance away from the predetermined position-1, the sensor 12 of the short-range communication sensing device 10-1 is activated and sends a signal to the short-range communication receiving device 20 through the short-range communication transmitter 11 , the content of the message is the code and activation code of the short-range communication sensing device 10. After the short-distance communication receives the message, it is transmitted to the media playback device 30, and the media playback device 30 selects the media that needs to be played when the short-range communication sensing device 10-1 is activated. File-1 (introduce the media of display item-1, the length is 2 minutes) and play it. The method of this embodiment adopts the shielding type, that is, when the media file-1 is playing, the media playback device 30 does not receive the short-distance communication. The new signal transmitted by the receiving device 20 . When the media file-1 is finished playing and there is no new signal from the short-distance communication receiving device 20, the media playing device 30 plays the original media file-0; after the short-distance communication receives the message, it is conveyed to the observer analysis, reward and promotion sub System, the analysis module 52 records the initial time when the display item-1 is picked up.
当观察者持续拿起展示物品-1并距离预定位置-1多于预定距离，近距离通讯传感装置10-1的传感器12持续激活并经过近距离通讯发射器11持续发出信号到近距离通讯接收装置20，讯息内容为近距离通讯传感装置10编码及激活码。当展示物品-1的近距离通讯传感装置10-1的传感器12在磁场附近而停止激活，近距离通讯发射器11停止发出信号。观察者分析模块52记录展示物品-1被提起的终结时间；When the observer continues to pick up the display item-1 and is more than the predetermined distance away from the predetermined position-1, the sensor 12 of the short-range communication sensor device 10-1 is continuously activated and continuously sends a signal to the short-distance communication through the short-distance communication transmitter 11 The receiving device 20, the content of the message is the code and the activation code of the short-range communication sensor device 10 . When the sensor 12 of the NFC sensing device 10 - 1 exhibiting Item-1 is deactivated near the magnetic field, the NFC transmitter 11 stops sending a signal. Observer analysis module 52 records the ending time when exhibit item-1 is mentioned;
当观察者拿起展示物品-2并距离预定位置-2多于预定距离，近距离通讯传感装置10-2的传感器12激活并经过近距离通讯发射器11发出信号到近距离通讯接收装置20，讯息内容为近距离通讯传感装置10编码及激活码，近距离通讯接收到讯息后传达到媒体播放装置30，媒体播放装置30选取近距离通讯传感装置10-2激活时需要播放的媒体档案-2(介绍展示物品-2的媒体，长度为2分钟)并进行播放，本实施方案的方法采用屏蔽式，即当媒体档案-2在播放中，媒体播放装置30不接收由近距离通讯接收装置20传达的新的信号。当媒体档案-2播放完毕而近距离通讯接收装置20并无传来新信号，媒体播放装置30播放原来的媒体档案-0；近距离通讯接收到讯息后传达到观察者分析、奖赏及推广子系统，观察者分析模块52纪录展示物品-2被提起的初始时间；When the observer picks up the display item-2 and is more than the predetermined distance away from the predetermined position-2, the sensor 12 of the short-range communication sensing device 10-2 is activated and sends a signal to the short-range communication receiving device 20 through the short-range communication transmitter 11 , the content of the message is the code and activation code of the short-range communication sensing device 10, and the short-distance communication receives the message and transmits it to the media playback device 30, and the media playback device 30 selects the media that needs to be played when the short-range communication sensing device 10-2 is activated File-2 (introduce the media of display item-2, the length is 2 minutes) and play it. The method of this embodiment adopts the shielding type, that is, when the media file-2 is playing, the media player 30 does not receive the short-distance communication. The new signal transmitted by the receiving device 20 . When the media file-2 is finished playing and there is no new signal from the short-distance communication receiving device 20, the media playing device 30 plays the original media file-0; after the short-distance communication receives the message, it is conveyed to the viewer for analysis, reward and promotion. System, the observer analysis module 52 records the initial time when the display item-2 is lifted;
当观察者持续拿起展示物品-2并距离预定位置-2多于预定距离，近距离通讯传感装置10-2的传感器12持续激活并经过近距离通讯发射器11持续发出信号到近距离通讯接收装置20，讯息内容为近距离通讯传感装置10编码及激活码。当展示物品-2的近距离通讯传感装置10-2的传感器12在磁场附近而停止激活，近距离通讯发射器11停止发出信号。分析模块52纪录展示物品-2被提起的终结时间；When the observer continues to pick up the display item-2 and is more than the predetermined distance away from the predetermined position-2, the sensor 12 of the short-range communication sensor device 10-2 is continuously activated and continuously sends a signal to the short-range communication through the short-range communication transmitter 11 The receiving device 20, the content of the message is the code and the activation code of the short-range communication sensor device 10 . When the sensor 12 of the NFC sensing device 10 - 2 displaying the item-2 is deactivated near the magnetic field, the NFC transmitter 11 stops sending a signal. The analysis module 52 records the ending time when the display item-2 is picked up;
当观察者拿起展示物品-3并距离预定位置-3多于预定距离，近距离通讯传感装置10-3的传感器12激活并经过近距离通讯发射器11发出信号到近距离通讯接收装置20，讯息内容为近距离通讯传感装置10编码及激活码，近距离通讯接收到讯息后传达到媒体播放装置30，媒体播放装置30选取近距离通讯传感装置10-3激活时需要播放的媒体档案-3(介绍展示物品-3的媒体，长度为2分钟)并进行播放，本实施方案的方法采用屏蔽式，即当媒体档案-3在播放中，媒体播放装置30不接收由近距离通讯接收装置20传达的新的信号。当媒体档案-3播放完毕而近距离通讯接收装置20并无传来新信号，媒体播放装置30播放原来的媒体档案-0；近距离通讯接收到讯息后传达到观察者分析、奖赏及推广子系统，观察者分析模块52纪录展示物品-3被提起的初始时间；When the observer picks up the display item-3 and is more than a predetermined distance away from the predetermined position-3, the sensor 12 of the short-range communication sensing device 10-3 is activated and sends a signal to the short-range communication receiving device 20 through the short-range communication transmitter 11 , the content of the message is the code and activation code of the short-range communication sensing device 10. After the short-distance communication receives the message, it is transmitted to the media playback device 30, and the media playback device 30 selects the media that needs to be played when the short-range communication sensing device 10-3 is activated. File-3 (introduce the media of display item-3, the length is 2 minutes) and play it. The method of this embodiment adopts the shielding type, that is, when the media file-3 is playing, the media player 30 does not receive the short-distance communication The new signal transmitted by the receiving device 20 . When the media file-3 is played and there is no new signal from the short-distance communication receiving device 20, the media playing device 30 plays the original media file-0; after the short-distance communication receives the message, it is conveyed to the observer analysis, reward and promotion sub In the system, the observer analysis module 52 records the initial time when the display item-3 is lifted;
当观察者持续拿起展示物品-3并距离预定位置-3多于预定距离，近距离通讯传感装置10-3的传感器12持续激活并经过近距离通讯发射器11持续发出信号到近距离通讯接收装置20，讯息内容为近距离通讯传感装置10编码及激活码。当展示物品-3的近距离通讯传感装置10-3的传感器12在磁场附近而停止激活，近距离通讯发射器11停止发出信号。观察者分析模块52纪录展示物品-3被提起的终结时间。分析推广子系统50的分析模块52纪录每一展位内每一商品的被提起总时间，并与商品销售系统信息连结，收集商品的相关销售数据，提供销售与商品被提起时间比较报表。优选地，也包括展示物品为一种，即不作多种展示物品同时受欢迎比较，亦可处理多于一种的展示物品的比较。需要说明的是在该实施例中，-1，-2，-3并没有在具体的应用场景图中标示，其作用在于便于说明三个不同的展示商品、预定位置、近距离通讯传感装置以及媒体文件。When the observer continues to pick up the display item-3 and is more than the predetermined distance from the predetermined position-3, the sensor 12 of the short-range communication sensor device 10-3 is continuously activated and continuously sends a signal to the short-range communication through the short-range communication transmitter 11 The receiving device 20, the content of the message is the code and the activation code of the short-range communication sensor device 10 . When the sensor 12 of the NFC sensing device 10 - 3 exhibiting Item-3 is deactivated near the magnetic field, the NFC transmitter 11 stops sending a signal. Observer analysis module 52 records the end time when Exhibit Item-3 is lifted. The analysis module 52 of the analysis and promotion subsystem 50 records the total time of each product being mentioned in each booth, and links with the product sales system information, collects relevant sales data of the product, and provides a comparison report between sales and product being mentioned. Preferably, it also includes one kind of display items, that is, the comparison of more than one display items can also be processed instead of simultaneous popular comparison of multiple display items. It should be noted that in this embodiment, -1, -2, and -3 are not marked in the specific application scene diagram, and their function is to facilitate the description of three different display products, predetermined positions, and short-distance communication sensing devices and media files.
综上所述，本发明通过将展示物品及其媒体播放的系统，设置为包括：至少一个通讯传感装置、至少一个通讯接收装置以及至少一个媒体播放装置，而通讯传感装置设置于展示台和/或展示物品上；感应所述展示物品的观察者的动作，并向通讯接收装置发送感应信息；通讯接收装置接收所述通讯传感装置发送的感应信息，并将所述感应信息发送到所述媒体播放装置；所述媒体播放装置接收所述感应信息，并根据所述感应信息播放对应的所述媒体文件。由此提升了观察者与展示物品的互动的体验，增加了观察者对展示物品观察的兴趣，同时还能够收集观察者与展示物品的互动的数据，为销售数据进行分析，利于展示物品的销售商更好的对展示物品进行推广。In summary, the present invention sets the system for displaying items and their media playback to include: at least one communication sensing device, at least one communication receiving device, and at least one media playback device, and the communication sensing device is arranged on the display stand and/or on the display item; sense the action of the observer of the display item, and send the sensing information to the communication receiving device; the communication receiving device receives the sensing information sent by the communication sensing device, and sends the sensing information to The media playing device; the media playing device receives the sensing information, and plays the corresponding media file according to the sensing information. This improves the experience of the interaction between the observer and the displayed items, increases the interest of the observers in observing the displayed items, and at the same time collects the data of the interaction between the observer and the displayed items, and analyzes the sales data, which is beneficial to the sales of the displayed items. The merchants can better promote the display items.
当然，本发明还可有其它多种实施例，在不背离本发明精神及其实质的情况下，熟悉本领域的技术人员当可根据本发明作出各种相应的改变和变形，但这些相应的改变和变形都应属于本发明所附的权利要求的保护范围。Certainly, the present invention also can have other multiple embodiments, without departing from the spirit and essence of the present invention, those skilled in the art can make various corresponding changes and deformations according to the present invention, but these corresponding Changes and deformations should belong to the scope of protection of the appended claims of the present invention.
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| TA01 | Transfer of patent application right | Effective date of registration:20190613 Address after:Hongkong, Kowloon, 16 / F 18, 10, N. S., Tsim Sha Tsui, Kowloon. Applicant after:Starberry Limited Address before:Room C-D, room 16, No. 10, Kowloon, Tsim Sha Tsui, Tsim Sha Tsui, Kowloon Applicant before:SMART PICKS LIMITED | |
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