Embodiment
Below in conjunction with drawings and Examples, the present invention is described in further detail.Be understandable that, specific embodiment described herein is only for explaining the present invention, but not limitation of the invention.It also should be noted that, for convenience of description, illustrate only part related to the present invention in accompanying drawing but not full content.
First embodiment
Present embodiments provide a kind of technical scheme of information getting method.Described information getting method is by the information acquisition device of network side, and described information acquisition device is usually embedded in and is deployed in the server of network side.See Fig. 1, described information getting method comprises: operation 11 to operation 13.
In operation 11, obtaining information promotes the URL(uniform resource locator) (Uniform resourcelocator, URL) of user.
Generally, the information popularization user carrying out information popularization by the Internet has oneself website.This website belonging to described information popularization user all has corresponding URL.Concrete, in order to obtain the URL of described information popularization user, first can obtain the live rank of search engine, more described live rank is filtered, to obtain the URL of described information popularization user.
Distinguish according to the title of described information popularization user to the acquisition of the URL of described information popularization user.Such as, need the authentication information obtaining described information popularization user " learned cube of Beijing Science and Technology Ltd. ", then can utilize the webpage on keyword " learned cube " searching for Internet, and using the URL of the URL corresponding to webpage the most relevant to the title " learned cube of Beijing Science and Technology Ltd. " of described information popularization user for web page contents as described information popularization user.
In operation 12, according to the URL of described information popularization user, obtain authentication information and the domain name registration information of described information popularization user.
Described authentication information is through the information of the product by the network promotion self of search engine checking or the information popularization user of service.Described authentication information is the details of self that information popularization user submits to search engine.Described search engine, after the details receiving described information popularization user submission, carries out certification to the details that described information popularization user submits to, and by the information announcement after certification on network.Because the information of search engine to described information popularization user has carried out certification, so the confidence level of the final information announced is higher.
The typical case of authentication information service is provided to be the prestige V certification of Baidu in search engine.The prestige V certification of Baidu, by carrying out certification to the qualification, authenticity verification, credible behavior etc. of the business entity belonging to internet site and website, presents to netizen the comprehensive prestige situation of website.
Fig. 2 shows the authentication information got by search engine.See Fig. 2, described authentication information comprises title 21, the prestige certification insignia 22 of described information popularization user.Described title 21 is full name of described information popularization user, and in the example shown in fig. 2, the title of described information popularization user is " learned cube of Beijing Science and Technology Ltd. ".After described prestige certification insignia 22 is through certification, the insignia identifying the prestige grading of described information popularization user that search engine provides described information popularization user.Certainly, except title and prestige certification insignia, described authentication information also comprises other such items of information about described information popularization user of such as station address, industrial and commercial address.
Domain name log-on message be described information popularization user carry out internet domain name registration time, to the information that internet domain name registration management mechanism submits.Because domain name log-on message is the information that described information popularization user submits in registered domain name process, so its confidence level is higher.
Provide the domain name registration information of described information popularization user below.
Domain state:
Registry Registrant ID:HC-564262684-CN
Registrant Name:pei xiangyu
Registrant Organization:Beijing CubeAD Technology Co.,Ltd.
Registrant Street:beijingchaoyangbalhenanlu
Registrant City:beijing
Registrant State/Province:bei jing
Registrant Postal Code:100028
Registrant Country:CN
Registrant Phone:+86.13910028515
Registrant Phone Ext:
Registrant Email:sean.pei@cubead.com
Registry Admin ID:hc436113977-cn
Domain name log-on message comprises: the information such as registration ID, title, street.
In operation 13, from described authentication information and domain name registration information, obtain sales lead information.
After the authentication information getting described information popularization user and domain name registration information, from described authentication information and domain name log-on message, obtain the sales lead information of described information popularization user.Preferably, the sales lead information of described information popularization user can be obtained by extracting the contact details of described information popularization user from described authentication information and domain name log-on message.
Table 1 shows an example of the sale speed-limiting messages got.See table 1, the sales lead information got from described authentication information and domain name registration information comprises: the data item such as title, contact person, telephone number, website.Described sales lead information also comprises: sell suggestion field.
Table 1
The present embodiment promotes the URL of user by obtaining information, according to the URL of described information popularization user, obtain authentication information and the domain name registration information of described information popularization user, and sales lead information is obtained from described authentication information and domain name registration information, effectively raise the confidence level of the sales lead information got.
Second embodiment
The present embodiment, based on the above embodiment of the present invention, further provides the URL according to described information popularization user, obtains the authentication information of described information popularization user and a kind of technical scheme of domain name registration information.Concrete, according to the URL of described information popularization user, obtain the authentication information of described information popularization user, comprising: the server address of resolving described information popularization user from the URL of described information popularization user; Utilize the server address of described information popularization user, obtain the authentication information of described information popularization user from search engine.And, according to the URL of described information popularization user, obtain the domain name registration information of described information popularization user, comprising: according to the URL of described information popularization user, obtain the domain name registration information of described information popularization user from domain name registration service website.
See Fig. 3, according to the URL of described information popularization user, the authentication information and the domain name registration information that obtain described information popularization user comprise: operation 31 to operation 33.
In operation 31, from the URL of described information popularization user, resolve the server address of described information popularization user.
A typical URL generally includes Internet resource type, server address, port and path.When obtaining the authentication information of described information popularization user, only need input server address wherein.Therefore, before obtain described authentication information from search engine, need to parse server address from the URL of described information popularization user.
Operation 32, utilizes the server address of described information popularization user, obtains the authentication information of described information popularization user from search engine.
For the prestige V certification of Baidu, after the server address of described information popularization user, add "@v " character as term, just can from Baidu's search engine inquiry to the authentication information of described information popularization user.
Operation 33, according to the URL of described information popularization user, obtains the domain name registration information of described information popularization user from domain name registration service website.
The WhoIs service that domain name registration website can be utilized to provide is to obtain the domain name registration information of described information popularization user.Some domain name registration websites provide WhoIs to serve by WhoIs order to user, therefore can obtain the domain name registration information corresponding with the URL of described information popularization user by WhoIs order from domain name registration service website.And other domain name registration websites provide WhoIs to serve by the mode of web page interrogation to user, so by capturing the webpage of domain name registration service website, the domain name registration information corresponding with the URL of described information popularization user can be obtained.
The present embodiment obtains the authentication information of described information popularization user by carrying out resolving from the URL of described information popularization user, and obtain the domain name registration information of described information popularization user from domain name registration service website according to the URL of described information popularization user, thus achieve the authentic communication of described information popularization user is obtained, improve the confidence level of the sales lead information got.
3rd embodiment
The present embodiment is based on the above embodiment of the present invention, and further provides a kind of technical scheme obtaining sales lead information from described authentication information and domain name registration information.In this technical scheme, from described authentication information and domain name registration information, obtain sales lead information comprise: the contact details extracting described information popularization user from described authentication information and domain name registration information; Described sales lead information is determined according to described contact details.
See Fig. 4, from described authentication information and domain name registration information, obtain sales lead information comprise: operation 41 and operation 42.
In operation 41, from described authentication information and domain name registration information, extract the contact details of described information popularization user.
The contact details of described information popularization user are included in described authentication information and domain name log-on message.Such as, the station address in described authentication information, industrial and commercial address, the street in domain name log-on message is all the contact details of described information popularization user.
When obtaining sales lead information from described authentication information and domain name registration information, from described authentication information and domain name log-on message, first extract the contact details of described information popularization user.
In operation 42, determine described sales lead information according to described contact details.
After extracting the contact details of described information popularization user, described contact details are integrated into sales lead information.Preferably, filtration re-scheduling is carried out to the contact details extracted from described authentication information and domain name log-on message, and determine described sales lead information according to the sales lead information after filtering re-scheduling.
The present embodiment by extracting the contact details of described information popularization user from described authentication information and domain name registration information, and determine described sales lead information according to described contact details, thus determine the contact details of described information popularization user according to described authentication information and domain name log-on message.
4th embodiment
Present embodiments provide a kind of technical scheme of information getting method.See Fig. 5, in this technical scheme, described information getting method comprises: operation 51 to operation 56.
In operation 51, promoted the URL of user by the live obtaining information of search engine.
For the advertiser doing Baidu's search engine advertisement putting, every day grabs by the live rank of Baidu the ranking information that advertiser throws in advertisement.Collect the live ranking information of a week, analyze advertiser and throw in advertisement Problems existing, provide Optimizing Suggestions.
In operation 52, obtain the authentication information of described information popularization user according to URL.
The live ranking information of one week filters the Main Domain url address extracting advertiser and throw in, and gets Baidu V+ authentication information corresponding to these url, comprise Business Name etc. by http request.
In operation 53, obtain the domain name registration information of described information popularization user according to URL.
The live ranking information of one week filters the Main Domain url address extracting advertiser and throw in, and obtains domain name registration information, comprise the information such as contact person, contact phone, mailbox by request whois server.
In operation 54, obtain the contact details of described information popularization user.
The contact details of described information popularization user are comprised in described authentication information and domain name log-on message.After getting described authentication information and domain name log-on message, from described authentication information and domain name log-on message, obtain the contact details of described information popularization user.
In operation 55, filtration re-scheduling is carried out to described contact details.
Comprise a large amount of information repeated in the contact details got from described authentication information and domain name log-on message, therefore, need to carry out filtration re-scheduling to above-mentioned contact details.
In operation 56, form the sales lead information of described information popularization user.
The present embodiment promotes the URL of user by the live obtaining information of search engine, the authentication information of described information popularization user is obtained according to URL, the domain name registration information of described information popularization user is obtained according to URL, obtain the contact details of described information popularization user, filtration re-scheduling is carried out to described contact details, and form the sales lead information of described information popularization user, ensure that the confidence level of the sales lead of information popularization user.
5th embodiment
Present embodiments provide a kind of technical scheme of information acquisition device.See Fig. 6, in this technical scheme, described information acquisition device comprises: address acquisition module 61, authentic communication acquisition module 62 and information integration module 63.
Described address acquisition module 61 promotes the uniform resource position mark URL of user for obtaining information.
Described authentic communication acquisition module 62, for the URL according to described information popularization user, obtains authentication information and the domain name registration information of described information popularization user.
Described information integration module 63 for obtaining the information of described information popularization user from described authentication information and domain name log-on message.
Further, described authentic communication acquisition module 62 comprises: address resolution submodule and authentication information obtain submodule.
Described address resolution submodule is used for the server address of resolving described information popularization user from the URL of described information popularization user.
Described authentication information obtains submodule for utilizing the server address of described information popularization user, obtains the authentication information of described information popularization user from search engine.
Further, described authentic communication acquisition module 62 also comprises: domain name registration information obtains submodule.
Domain name log-on message obtains submodule for the URL according to described information popularization user, obtains the domain name registration information of described information popularization user from domain name registration service website.
Further, domain name log-on message obtain submodule specifically for:
The domain name registration information corresponding with the URL of described information popularization user is obtained from domain name registration service website by WhoIs order; Or
By capturing the webpage of domain name registration service website, obtain the domain name registration information corresponding with the URL of described information popularization user.
Further, described clue acquisition module 63 comprises: contact details extract submodule and clue determination submodule.
Described contact details extract the contact details that submodule is used for extracting described information popularization user from described authentication information and domain name registration information.
Described clue determination submodule is used for determining described sales lead information according to described contact details.
Further, described clue determination submodule specifically for:
Described sales lead information is determined after filtration re-scheduling is carried out to described contact details.
Those of ordinary skill in the art should be understood that, above-mentioned of the present invention each module or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on network that multiple calculation element forms, alternatively, they can realize with the executable program code of computer installation, thus they storages can be performed by calculation element in the storage device, or they are made into each integrated circuit modules respectively, or the multiple module in them or step are made into single integrated circuit module to realize.Like this, the present invention is not restricted to the combination of any specific hardware and software.
Each embodiment in this specification all adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, the same or analogous part between each embodiment mutually see.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, to those skilled in the art, the present invention can have various change and change.All do within spirit of the present invention and principle any amendment, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.