Summary of the invention
In view of this, the object of the embodiment of the present invention is to provide a kind of method and system determining information to be pushed.To realize making to wait that pushing terminal navigates to zone position information by point coordinates positional information, and combine the relevant information waiting to push terminal, and then determine relevant to the daily routines region waiting to push terminal, more accurate, effective information to be pushed.
First aspect, embodiments provides a kind of method determining information to be pushed, comprising:
Obtain the co-ordinate position information waiting to push terminal;
Search characteristic area corresponding with described co-ordinate position information in presumptive area storehouse, described characteristic area in presumptive area storehouse, mates according to described co-ordinate position information the region obtained, and described presumptive area storehouse comprises the different general area of multiple geographic range;
Using the pushed information corresponding to described characteristic area as information to be pushed.
In conjunction with first aspect, embodiments provide the first possible execution mode of first aspect, wherein, described general area is the region obtained after being divided in geographical position according to division rule, and described division rule comprises the rule divided by street, administrative grade, landmark building, hotel's grade and cultural atmosphere.
In conjunction with first aspect, embodiments provide the execution mode that the second of first aspect is possible, wherein,
Information to be pushed corresponding to fisrt feature region and the information to be pushed corresponding to second feature region are different, and described fisrt feature region and second feature region use different division rules to divide respectively to obtain.
In conjunction with first aspect, embodiments provide the third possible execution mode of first aspect, wherein, described pushed information corresponding to described characteristic area to be comprised as information to be pushed:
Pushing terminal historical record according to waiting, determining the pushed information corresponding to characteristic area, using described pushed information as information to be pushed, described historical record comprises the historical viewings address information waiting to push terminal, and/or history mobile location information record.
In conjunction with first aspect, embodiments provide the 4th kind of possible execution mode of first aspect, wherein, described basis is waited to push terminal historical record, determines that the pushed information corresponding to characteristic area comprises:
According to described historical record, determine corresponding wait to push terminal browse custom, described in browse custom be according to waiting to push the browse ratio of terminal to different classes of news, the ratio of browsing to different brackets hotel, browsing ratio-dependent to dissimilar webpage;
According to browsing the pushed information being accustomed to determining corresponding to described characteristic area.
In conjunction with first aspect, embodiments provide the 5th kind of possible execution mode of first aspect, wherein, the pushed information corresponding to described characteristic area is determined as follows;
Wait the Back ground Information pushing terminal described in acquisition, described Back ground Information comprises the age information obtained in advance, and/or gender information, and/or occupational information, and/or educational level information;
The pushed information corresponding to described characteristic area is determined according to described Back ground Information.
In conjunction with first aspect, embodiments provide the 6th kind of possible execution mode of first aspect, wherein, described pushed information corresponding to described characteristic area also to be comprised as information to be pushed:
The pushed information corresponding to described characteristic area is determined according to current browse state, using described pushed information as information to be pushed,
Described current browse state browses the moment determine with the time arrange information to obtain in advance according to current, information of arranging of described time comprise holiday information, working day information, the operating time section in a day and the time of having a rest section in a day determine.
In conjunction with first aspect, embodiments provide the 7th kind of possible execution mode of first aspect, wherein, describedly determine that the pushed information corresponding to described characteristic area comprises according to current browse state:
Pushed information to be screened is determined according to current browse state;
The screening time waiting to select pushed information is determined according to the type of pushed information to be screened;
Using meet in pushed information to be screened screening time wait select pushed information as the pushed information corresponding to characteristic area.
In conjunction with first aspect, embodiments provide the 8th kind of possible execution mode of first aspect, wherein, described pushed information corresponding to described characteristic area also to be comprised as information to be pushed:
Browse rank according to what obtain in the scheduled time, determine the pushed information corresponding to characteristic area, using described pushed information as information to be pushed, described in browse rank be according to designated user colony browse different classes of information total amount generate.
Second aspect, the embodiment of the present invention additionally provides a kind of system determining information to be pushed, comprising:
Acquisition module, for obtaining the co-ordinate position information waiting to push terminal;
Enquiry module, for searching characteristic area corresponding with described co-ordinate position information in presumptive area storehouse, described characteristic area in presumptive area storehouse, mates according to described co-ordinate position information the region obtained, and described presumptive area storehouse comprises the different general area of multiple geographic range;
Generation module, for using the pushed information corresponding to described characteristic area as information to be pushed.
The present invention, by obtaining the co-ordinate position information waiting to push terminal, searches characteristic area corresponding with co-ordinate position information in presumptive area storehouse, using the pushed information corresponding to characteristic area as information to be pushed.To make to wait that pushing terminal navigates to zone position information by point coordinates positional information, and combine the relevant information waiting to push terminal, and then determine relevant to the daily routines region waiting to push terminal, more accurate, effective information to be pushed.
For making above-mentioned purpose of the present invention, feature and advantage become apparent, preferred embodiment cited below particularly, and coordinate appended accompanying drawing, be described in detail below.
Embodiment
Below in conjunction with accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.The assembly of the embodiment of the present invention describing and illustrate in usual accompanying drawing herein can be arranged with various different configuration and design.Therefore, below to the detailed description of the embodiments of the invention provided in the accompanying drawings and the claimed scope of the present invention of not intended to be limiting, but selected embodiment of the present invention is only represented.Based on embodiments of the invention, the every other embodiment that those skilled in the art obtain under the prerequisite not making creative work, all belongs to the scope of protection of the invention.
For ease of understanding the present embodiment, first describe in detail to the method that a kind of multi-medium data disclosed in the embodiment of the present invention pushes, the method is applied to the system determining information to be pushed, as described in Figure 1, the method comprising the steps of S101-S103, specific as follows:
S101: obtain the co-ordinate position information waiting to push terminal.
This step is by waiting to push the mode such as the GPS locating module location of terminal or the geographic coordinate values of reception input, obtain the geographical coordinate position information waiting to push terminal, in a specific embodiment of the present invention, by waiting the GPS locating module pushing terminal, obtaining the geographical coordinate position information waiting to push terminal is (39.915258,116.416697).
It should be noted that, obtain and wait that the mode of the co-ordinate position information pushing terminal has multiple, as long as this step can be realized obtain the function waiting the co-ordinate position information pushing terminal, all within the protection range of the application.
S102: search characteristic area corresponding with described co-ordinate position information in presumptive area storehouse, described characteristic area in presumptive area storehouse, mates according to described co-ordinate position information the region obtained, and described presumptive area storehouse comprises the different general area of multiple geographic range.
Briefly, search general area corresponding with described co-ordinate position information in presumptive area storehouse as characteristic area, described presumptive area storehouse comprises the different general area of multiple geographic range.
By step S101, obtain the co-ordinate position information waiting to push terminal, next, search general area corresponding with described co-ordinate position information in presumptive area storehouse as characteristic area, described predetermined storehouse, region is predetermined database, wherein contain the different general area of multiple geographic range, co-ordinate position information and corresponding relation between the two, described characteristic area in presumptive area storehouse, mates according to described co-ordinate position information the general area obtained.Still for above-mentioned specific embodiment, what obtain waits that the co-ordinate position information pushing terminal is (39.915258,116.416697), searches its characteristic of correspondence region of acquisition and is: Wangfujing, Dongcheng District, Beijing during March in predetermined storehouse, region.
S103: using the pushed information corresponding to described characteristic area as information to be pushed.
By step S102, search and obtained waiting to push the characteristic area corresponding to terminal, next, just can using the pushed information corresponding to described characteristic area as information to be pushed.Still for above-mentioned specific embodiment, by step S102, obtain and waited that pushing terminal feature region is Wangfujing, Dongcheng District, Beijing during March, corresponding pushed information is the information relevant to region residing for Wangfujing, as the store promotional information in the house lease information near Wangfujing, market, Dongan, the hotel information etc. of Wangfujing periphery.
Further, the general area of the present embodiment is the region obtained after being divided in geographical position according to division rule, and described division rule comprises the rule divided by street, administrative grade, landmark building, hotel's grade and cultural atmosphere.I.e. same co-ordinate position information, correspond to multiple characteristic area divided by Different Rule, still for above-mentioned specific embodiment, divide by hotel's grade classification rule, co-ordinate position information (39.915258, 116.416697) in characteristic of correspondence region, hotel comprises deluxe hotel and has the Beijing Hotel, east Grand Hyatt, Beijing Hotel Raffles, Thomas Stamford, Beijing Grand Hotel etc., average hotel has Beijing Orient Sheng Da hotel, new world hotel, Beijing HongKong Days Inn etc., there is shop, Wangfujing, 7 days hotel chains Beijing in quick hotel, quick hotel, Chinese front yard, all quick hotels of season commercial affairs etc., user can select according to oneself demand, as user selects quick hotel class, will shop, Wangfujing, 7 days hotel chains Beijing, quick hotel, Chinese front yard, all the quick hotel relevant information such as the quick hotel of season commercial affairs is as information to be pushed, comprise hotel's price, indoor setting figure, geographical position and before go mode, the evaluation etc. of client before.
Further, the information to be pushed in the present embodiment corresponding to fisrt feature region and the information to be pushed corresponding to second feature region are different, and described fisrt feature region and second feature region use different division rules to divide respectively to obtain.The i.e. corresponding multiple characteristic area in described coordinate geographical position, information to be pushed corresponding to different characteristic areas is different, still with the co-ordinate position information (39.915258 of above-mentioned specific embodiment, 116.416697) be example, it correspond to multiple characteristic area, as Chang'an street, Dongcheng District, Beijing during March, the deluxe hotel etc. of shopping mall, Wangfujing business circles or Wangfujing periphery, wherein different characteristic areas correspond to different information to be pushed, if characteristic area is Chang'an street, Dongcheng District, Beijing during March, then corresponding pushed information is the news relevant to Chang'an street and transport information, characteristic area is shopping mall, Wangfujing business circles, then corresponding pushed information is the campaign information that shopping mall, Wangfujing is relevant, the deluxe hotel of characteristic area Wangfujing periphery, then corresponding pushed information is hotel's price, indoor setting figure, user evaluates.
Further, described pushed information corresponding to described characteristic area to be comprised as information to be pushed: push terminal historical record according to waiting, determine the pushed information corresponding to characteristic area, using described pushed information as information to be pushed, described historical record comprises the historical viewings address information waiting to push terminal, and/or history mobile location information record.Still for above-mentioned specific embodiment, push the history shift position record analysis of terminal by treating, its frequently moving position be large-scale store, then the store sales promotion information of being correlated with shopping mall, Wangfujing is as main information to be pushed; And for example, push the historical viewings address record analysis of terminal by treating, its main browsing content is women's beauty and skin care information, then using the cosmetics sales promotion information in region, shopping mall, Wangfujing as main information to be pushed; Both binding analysis, then using the cosmetics sales promotion information in the market in region, shopping mall, Wangfujing as main information to be pushed.
Further, the present embodiment pushes terminal historical record according to waiting, determines the pushed information corresponding to characteristic area, comprising:
According to described historical record, determine corresponding wait to push terminal browse custom, described in browse custom be according to waiting to push the browse ratio of terminal to different classes of news, the ratio of browsing to different brackets hotel, browsing ratio-dependent to dissimilar webpage;
According to browsing the pushed information being accustomed to determining corresponding to described characteristic area.
Such as: wait to push the browsing history of terminal by analyzing, learning that it browses custom is often browse recruitment information and transport information, and other information browse amounts are less, then using recruitment information and transport information as main information to be pushed.And for example, wait to push the browsing histories of terminal by recording and analyzing, learn that it is browsed custom and is, to sports news to browse accounting maximum, then using sports news as main information to be pushed.For another example, wait to push the browsing histories of terminal by recording and analyzing, learn that it is browsed custom and is, in the browsing of hotel information, maximum to the pageview of five-star hotel, then using the relevant information of five-star hotel as main information to be pushed.
Further, the pushed information corresponding to the characteristic area in the present embodiment is determined as follows;
Wait the Back ground Information pushing terminal described in acquisition, described Back ground Information comprises the age information obtained in advance, and/or gender information, and/or occupational information, and/or educational level information;
The pushed information corresponding to described characteristic area is determined according to described Back ground Information.
Such as: system is by waiting to push the mode that terminal request user improves personal information, obtain its Back ground Information, if the age is more than 70 years old, then using laolaohengyan information as main information to be pushed, if sex is female, then by skin care, beauty treatment, the information such as shopping are as main information to be pushed, if occupation is software engineer, the information of being then correlated with by computer is as main pushed information, be biotechnology as to obtain its Back ground Information be industry, occupation is sales manager, sex is female, then will improve looks, biotechnology, the information such as business exhibition and sales activity are as main information to be pushed.
Further, described pushed information corresponding to described characteristic area also to be comprised as information to be pushed: determine the pushed information corresponding to described characteristic area according to current browse state, using described pushed information as information to be pushed,
Described current browse state browses the moment determine with the time arrange information to obtain in advance according to current, and described time arrangement information to be included in predetermined time section whether pushed information and/or the information of propelling movement predetermined kind.
In the time arrangement information obtained in advance predetermined time section, if workaday 9:00 to 18:00 is operating time section, 18:00 to 21:00 is time of having a rest section, working day, 11:00 to 14:00 was lunchtime section, the information to be pushed of operating time section is the information relevant to work, as news, financial information etc., the information of making a reservation of lunchtime Duan Jiang restaurant, restaurant, snack street is as information to be pushed, the information to be pushed of time of having a rest section is the information irrelevant with work, as the relevant information such as service for life, amusement, other times section interruption-free.Then during week 19:00 a whole night, using the information such as service for life, amusement as main pushed information.
Such as, 11:00 to 14:00 at noon Thursday is defined as according to current browse state, and wait in conjunction with this history mobile location information record pushing terminal, determine this wait push terminal at this moment between section often go to snack street, Wangfujing, using the favor information of each for snack street, Wangfujing shop, stand, New Arrivals information as information to be pushed.
Further, according to current browse state, described in the present embodiment determines that the pushed information corresponding to described characteristic area comprises:
Pushed information to be screened is determined according to current browse state;
The screening time waiting to select pushed information is determined according to the type of pushed information to be screened;
Using meet in pushed information to be screened screening time wait select pushed information as the pushed information corresponding to characteristic area.
Such as, determining pushed information to be screened according to current browse state is concert ticketing information, concert ticketing information generally will start to start several weeks to push, so that consumer understands and booking, in a specific embodiment, determine that pushed information to be screened is concert ticketing information, so the screening time of its correspondence is in following 2 months, wait that pushing the position of terminal is Beijing, then using the concert ticketing information in following 2 months of Beijing as main pushed information.
And for example, determining pushed information to be screened according to current browse state is local topical news information, topical news information is generally occur in latter 1 day effective in news, expired propelling movement again will lose that it is ageing, then using 1 day screening time as topical news information, wait that pushing the position of terminal is Beijing, then using the topical news that occurs in Beijing this previous day as main pushed information.
Further, the method for the determination information to be pushed in the present embodiment, describedly also comprises the pushed information corresponding to described characteristic area as information to be pushed:
Browse rank according to what obtain in the scheduled time, determine the pushed information corresponding to characteristic area, using described pushed information as information to be pushed, described in browse rank be according to designated user colony browse different classes of information total amount generate.
In the information explosion epoch, any one classification all can have a large amount of information, and an object of the present invention solves the too much problem of invalid information, so, be necessary that the information of screening some is as information to be pushed, and the method for screening can be the pageview of each class each bar information now in statistics the past period, using former the highest for pageview information as information to be pushed.Such as, wait that the provincial characteristics pushing terminal is Zhongguancun, Beijing City, without classification preference, then by front 5 information the highest for total pageview in the past 12 hours of terminal all within the scope of Zhongguancun, Beijing City, as the information to be pushed treating propelling movement terminal of this information not browsed.As preference sport category news information, then using the information to be pushed for the treatment of propelling movement terminal of front 5 information of sport category news as this information not browsed.
The present invention, by obtaining the co-ordinate position information waiting to push terminal, searches characteristic area corresponding with co-ordinate position information in presumptive area storehouse, using the pushed information corresponding to characteristic area as information to be pushed.To make to wait that pushing terminal navigates to zone position information by point coordinates positional information, and combine the relevant information waiting to push terminal, and then determine relevant to the daily routines region waiting to push terminal, more accurate, effective information to be pushed.
Another embodiment of the present invention provides a kind of system determining information to be pushed, shown in Figure 2, and this determines the system of information to be pushed, comprising:
Acquisition module 201, for obtaining the co-ordinate position information waiting to push terminal;
Enquiry module 202, for searching characteristic area corresponding with described co-ordinate position information in presumptive area storehouse, described characteristic area in presumptive area storehouse, mates according to described co-ordinate position information the region obtained, and described presumptive area storehouse comprises the different general area of multiple geographic range;
Generation module 203, for using the pushed information corresponding to described characteristic area as information to be pushed.
Above-mentionedly determine in the system of information to be pushed, described general area be according to division rule will geographical position divide after the region that obtains, described division rule comprises the rule divided by street, administrative grade, landmark building, hotel's grade and cultural atmosphere.
Above-mentionedly determine in the system of information to be pushed, described generation module 203 comprises:
First determining unit, for pushing terminal historical record according to waiting, determines the pushed information corresponding to characteristic area, and described historical record comprises the historical viewings address information waiting to push terminal, and/or history mobile location information record.
Above-mentionedly determine in the system of information to be pushed, described first determining unit, comprising:
Browse custom and determine subelement, for according to described historical record, determine corresponding wait to push terminal browse custom, described in browse custom be according to waiting to push the browse ratio of terminal to different classes of news, the ratio of browsing to different brackets hotel, browsing ratio-dependent to dissimilar webpage;
Pushed information determination subelement, browses the pushed information being accustomed to determining corresponding to described characteristic area for basis.
Above-mentionedly determine in the system of information to be pushed, described generation module 203 also comprises:
Second determining unit, for determining the pushed information corresponding to described characteristic area according to current browse state; Described current browse state browses the moment determine with the time arrange information to obtain in advance according to current, information of arranging of described time comprise holiday information, working day information, the operating time section in a day and the time of having a rest section in a day determine.
Above-mentionedly determine in the system of information to be pushed, described second determining unit comprises:
Determine information sub-elements to be screened, for determining pushed information to be screened according to current browse state;
Determine screening time subelement, for determining the screening time waiting to select pushed information according to the type of pushed information to be screened;
Screening subelement, for using meet in pushed information to be screened screening time wait select pushed information as the pushed information corresponding to characteristic area.
Above-mentionedly determine in the system of information to be pushed, described generation module 203 also comprises:
3rd determining unit, for browsing rank according to what obtain in the scheduled time, determines the pushed information corresponding to characteristic area, described in browse rank be according to designated user colony browse different classes of information total amount generate.
Provided by the inventionly a kind ofly determine that the system of information to be pushed is by acquisition module 201, for obtaining the co-ordinate position information waiting to push terminal; Enquiry module 202, for searching characteristic area corresponding with co-ordinate position information in presumptive area storehouse; Generation module 203; for using the pushed information corresponding to characteristic area as information to be pushed; to make to wait that pushing terminal navigates to zone position information by point coordinates positional information; and combine the relevant information waiting to push terminal, and then determine relevant to the daily routines region waiting to push terminal, more accurate, effective information to be pushed.
Those skilled in the art can be well understood to, and for convenience and simplicity of description, the specific works process of the system of foregoing description, with reference to the corresponding process in preceding method embodiment, can not repeat them here.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; change can be expected easily or replace, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should described be as the criterion with the protection range of claim.