Summary of the invention
The present invention is intended to solve one of technical matters in correlation technique at least to a certain extent.For this reason, first aspect present invention embodiment is to propose a kind of information display method, the method can highlight keyword, under making that mutual prerequisite is occurred to the interested user of this keyword and keyword, for user represents corresponding information such as advertising message, audient is accurate, information represents effective, and without the need to being the elementary acknowledge of user's foundation to keyword in advance, do not need user initiatively to carry out coordinate indexing, improve the Experience Degree of user yet.
A second aspect of the present invention embodiment is to propose a kind of information demonstration device.
To achieve these goals, the information display method of first aspect present invention embodiment, comprise: the webpage received from client represents request, represent request according to webpage and obtain corresponding webpage and keyword, and return webpage and keyword to client, in webpage, highlight keyword to make client; And receive user to the trigger action of keyword region, obtain the information corresponding with keyword based on trigger action, and to client return message, to make client presenting information.
According to the information display method of the embodiment of the present invention, the webpage received from client represents request, represent request according to webpage and obtain corresponding webpage and keyword, and return webpage and keyword to client, in webpage, highlight keyword to make client; Then receive user to the trigger action of keyword region, obtain the information corresponding with keyword based on trigger action, and to client return message, to make client presenting information; Owing to highlighting keyword in this embodiment, under making that mutual prerequisite is occurred to the interested user of this keyword and keyword, for user represents corresponding information such as advertising message, audient is accurate, information represents effective, and without the need to being that user sets up elementary acknowledge to keyword in advance, do not need user initiatively to carry out coordinate indexing, improve the Experience Degree of user yet.
To achieve these goals, the information demonstration device of second aspect present invention embodiment, comprise: the first processing module, request is represented for the webpage received from client, represent request according to described webpage and obtain corresponding webpage and keyword, and return described webpage and described keyword to client, in described webpage, highlight described keyword to make client; And second processing module, for receiving the trigger action of user to described keyword region, obtaining the information corresponding with described keyword based on described trigger action, and returning described information to described client, representing described information to make described client.
According to the information demonstration device of the embodiment of the present invention, the webpage received from client by the first processing module represents request, represent request according to above-mentioned webpage and obtain corresponding webpage and keyword, and return above-mentioned webpage and above-mentioned keyword to client, in above-mentioned webpage, highlight above-mentioned keyword to make client; Receive user to the trigger action of above-mentioned keyword region by the second processing module, obtain the information corresponding with above-mentioned keyword based on above-mentioned trigger action, and return above-mentioned information to above-mentioned client, represent above-mentioned information to make above-mentioned client; Owing to highlighting keyword in this embodiment, under making that mutual prerequisite is occurred to the interested user of this keyword and keyword, for user represents corresponding information such as advertising message, audient is accurate, information represents effective, and without the need to being that user sets up elementary acknowledge to keyword in advance, do not need user initiatively to carry out coordinate indexing, improve the Experience Degree of user yet.
Embodiment
Be described below in detail embodiments of the invention, the example of described embodiment is shown in the drawings, and wherein same or similar label represents same or similar element or has element that is identical or similar functions from start to finish.Be exemplary below by the embodiment be described with reference to the drawings, be intended to for explaining the present invention, and can not limitation of the present invention be interpreted as.
Below with reference to the accompanying drawings information display method and the device of the embodiment of the present invention are described.
Fig. 1 a is the process flow diagram of the information display method of one embodiment of the invention, and this embodiment is described from server side.
As shown in Figure 1a, this information display method comprises:
S101, the webpage received from client represents request, represents request and obtains corresponding webpage and keyword, and return webpage and keyword to client, highlight keyword to make client in webpage according to webpage.
In this embodiment, when user expects to browse certain webpage, can send webpage represent request by user end to server, server receives after this webpage represents request, obtains corresponding webpage.
Due in this embodiment, before represent webpage corresponding to request acquisition and keyword according to webpage, can also comprise: S100a, preserve the corresponding relation of webpage and keyword, as shown in Figure 1 b, therefore the process representing the webpage and keyword asking to obtain correspondence according to webpage can be: represent according to webpage the webpage that request obtains correspondence, the keyword that will highlight in the web page is obtained according to webpage and the webpage of preservation and the corresponding relation of keyword, wherein, this keyword can be the brand word of advertisement.
S102, receives user to the trigger action of keyword region, obtains the information corresponding with keyword based on trigger action, and to client return message, to make client presenting information.
In this embodiment, server, before the trigger action based on user obtains the information corresponding with keyword, can also comprise: S100b, preserves the corresponding relation of keyword and material information, as shown in Figure 1 b.It should be noted that, S100b also can between S101 and S102.
When user is when browsing webpage, if to the keyword highlighted in webpage, such as brand word is interested, then can carry out trigger action to this keyword region, such as clicking operation, hover operation etc., server receive user to the trigger action of keyword region after, the material information such as advertisement material information corresponding with this keyword can be obtained based on the corresponding relation of the keyword of above-mentioned trigger action and preservation and material information, and obtain the information such as advertising message of correspondence based on above-mentioned material information.
Above-mentioned information display method, the webpage received from client represents request, represents request and obtains corresponding webpage and keyword, and return webpage and keyword to client, highlight keyword to make client in webpage according to webpage; Then receive user to the trigger action of keyword region, obtain the information corresponding with keyword based on trigger action, and to client return message, to make client presenting information; Owing to highlighting keyword in this embodiment, under making that mutual prerequisite is occurred to the interested user of this keyword and keyword, for user represents corresponding information such as advertising message, audient is accurate, information represents effective, and without the need to being that user sets up elementary acknowledge to keyword in advance, do not need user initiatively to carry out coordinate indexing, improve the Experience Degree of user yet.
Fig. 2 is the reciprocal process figure of the advertising message exhibiting method of one embodiment of the invention.
As shown in Figure 2, this embodiment to be divided under line process two parts in process and line to be described for the implementation procedure that information represents by advertising message, particularly:
1) process under line:
Under line, process mainly comprises two parts:
Part I: the corresponding relation preserving keyword and material information.
Particularly, advertiser throws in brand word, provides corresponding advertisement material, and sets up the corresponding relation of brand word and advertisement material, then preserves brand word by server and such as preserves the index of brand word to advertisement material to the corresponding relation of advertisement material.
Part II: the corresponding relation preserving webpage and keyword.
Particularly, content of pages is excavated, set up and preserve the corresponding relation of webpage and brand word, namely preserve the index of webpage to brand word.
2) process on line:
On line, process mainly comprises following content:
Receive webpage and represent request; Corresponding relation according to webpage and brand word inquires about the brand word needing to represent at this Webpage, and in this Webpage, highlight this brand word; If user is when browsing pages, occur alternately with the brand word region highlighted, then server is according to the corresponding relation of keyword and material information, and inquiry needs the advertisement material represented, and advertisement is represented.
As can be seen from Figure 2, this embodiment completes representing of advertising message by the cooperation of online and offline process, and owing to highlighting brand word in this embodiment, under making that mutual prerequisite is occurred to the interested user of this brand word and brand word, for user represents corresponding advertising message, audient is accurate, advertising message represents effective, and without the need to being the elementary acknowledge of user's foundation to brand word in advance, do not need user initiatively to carry out coordinate indexing, improve the Experience Degree of user yet.
In order to realize above-described embodiment, the present invention also proposes a kind of information demonstration device.
Fig. 3 is the structural representation of the information demonstration device of one embodiment of the invention, and this information demonstration device can be arranged in server.
As shown in Figure 3, this information demonstration device comprises the first processing module 31 and the second processing module 32, wherein:
First processing module 31 represents request for the webpage received from client, represent request according to above-mentioned webpage and obtain corresponding webpage and keyword, and return above-mentioned webpage and above-mentioned keyword to client, in above-mentioned webpage, highlight above-mentioned keyword to make client; Second processing module 32, for receiving the trigger action of user to above-mentioned keyword region, obtains the information corresponding with above-mentioned keyword based on above-mentioned trigger action, and returns above-mentioned information to above-mentioned client, represent above-mentioned information to make above-mentioned client.
In this embodiment, when user expects to browse certain webpage, can send webpage represent request by client to the first processing module 31, the first processing module 31 receives after this webpage represents request, obtains corresponding webpage.
In addition, as shown in Figure 4, this device can also comprise the first preservation module 33, first and preserve module 33 for representing according to above-mentioned webpage in the first processing module 31 before request obtains corresponding webpage and keyword, preserves the corresponding relation of webpage and keyword.
Particularly, above-mentioned first processing module 31 represents request according to above-mentioned webpage and obtains corresponding webpage, and obtain corresponding keyword according to the above-mentioned webpage of above-mentioned webpage and preservation and the corresponding relation of keyword, wherein, this keyword can be the brand word of advertisement, after first processing module 31 returns this keyword to client, client highlights this keyword on the page of correspondence, to attract the attention of user.
Further, as shown in Figure 4, this device can also comprise the second preservation module 34, second and preserve module 34 for before the second processing module 32 is based on the information that above-mentioned trigger action acquisition is corresponding with above-mentioned keyword, preserves the corresponding relation of keyword and material information.
Particularly, the second processing module 32 can obtain the material information corresponding with above-mentioned keyword based on the corresponding relation of the above-mentioned keyword of above-mentioned trigger action and preservation and material information, and obtains above-mentioned information based on above-mentioned material information.Above-mentioned material information can be advertising thing material information, and the information of acquisition can be advertising message.
Seen from the above description, first processing module 31 and the second processing module 32 primary responsibility complete the part on line, first preservation module 33 and the second preservation module 34 primary responsibility complete the part under line, and concrete implementation procedure see Fig. 1 and Fig. 2, can not repeat herein.
Above-mentioned information demonstration device, the webpage received from client by the first processing module represents request, represent request according to above-mentioned webpage and obtain corresponding webpage and keyword, and return above-mentioned webpage and above-mentioned keyword to client, in above-mentioned webpage, highlight above-mentioned keyword to make client; Receive user to the trigger action of above-mentioned keyword region by the second processing module, obtain the information corresponding with above-mentioned keyword based on above-mentioned trigger action, and return above-mentioned information to above-mentioned client, represent above-mentioned information to make above-mentioned client; Owing to highlighting keyword in this embodiment, under making that mutual prerequisite is occurred to the interested user of this keyword and keyword, for user represents corresponding information such as advertising message, audient is accurate, information represents effective, and without the need to being that user sets up elementary acknowledge to keyword in advance, do not need user initiatively to carry out coordinate indexing, improve the Experience Degree of user yet.
In the description of this instructions, specific features, structure, material or feature that the description of reference term " embodiment ", " some embodiments ", " example ", " concrete example " or " some examples " etc. means to describe in conjunction with this embodiment or example are contained at least one embodiment of the present invention or example.In this manual, to the schematic representation of above-mentioned term not must for be identical embodiment or example.And the specific features of description, structure, material or feature can combine in one or more embodiment in office or example in an appropriate manner.In addition, when not conflicting, the feature of the different embodiment described in this instructions or example and different embodiment or example can carry out combining and combining by those skilled in the art.
In addition, term " first ", " second " only for describing object, and can not be interpreted as instruction or hint relative importance or imply the quantity indicating indicated technical characteristic.Thus, be limited with " first ", the feature of " second " can express or impliedly comprise at least one this feature.In describing the invention, the implication of " multiple " is at least two, such as two, three etc., unless otherwise expressly limited specifically.
Describe and can be understood in process flow diagram or in this any process otherwise described or method, represent and comprise one or more for realizing the module of the code of the executable instruction of the step of specific logical function or process, fragment or part, and the scope of the preferred embodiment of the present invention comprises other realization, wherein can not according to order that is shown or that discuss, comprise according to involved function by the mode while of basic or by contrary order, carry out n-back test, this should understand by embodiments of the invention person of ordinary skill in the field.
In flow charts represent or in this logic otherwise described and/or step, such as, the sequencing list of the executable instruction for realizing logic function can be considered to, may be embodied in any computer-readable medium, for instruction execution system, device or equipment (as computer based system, comprise the system of processor or other can from instruction execution system, device or equipment instruction fetch and perform the system of instruction) use, or to use in conjunction with these instruction execution systems, device or equipment.With regard to this instructions, " computer-readable medium " can be anyly can to comprise, store, communicate, propagate or transmission procedure for instruction execution system, device or equipment or the device that uses in conjunction with these instruction execution systems, device or equipment.The example more specifically (non-exhaustive list) of computer-readable medium comprises following: the electrical connection section (electronic installation) with one or more wiring, portable computer diskette box (magnetic device), random access memory (RAM), ROM (read-only memory) (ROM), erasablely edit ROM (read-only memory) (EPROM or flash memory), fiber device, and portable optic disk ROM (read-only memory) (CDROM).In addition, computer-readable medium can be even paper or other suitable media that can print described program thereon, because can such as by carrying out optical scanning to paper or other media, then carry out editing, decipher or carry out process with other suitable methods if desired and electronically obtain described program, be then stored in computer memory.
Should be appreciated that each several part of the present invention can realize with hardware, software, firmware or their combination.In the above-described embodiment, multiple step or method can with to store in memory and the software performed by suitable instruction execution system or firmware realize.Such as, if realized with hardware, the same in another embodiment, can realize by any one in following technology well known in the art or their combination: the discrete logic with the logic gates for realizing logic function to data-signal, there is the special IC of suitable combinational logic gate circuit, programmable gate array (PGA), field programmable gate array (FPGA) etc.
Those skilled in the art are appreciated that realizing all or part of step that above-described embodiment method carries is that the hardware that can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, this program perform time, step comprising embodiment of the method one or a combination set of.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing module, also can be that the independent physics of unit exists, also can be integrated in a module by two or more unit.Above-mentioned integrated module both can adopt the form of hardware to realize, and the form of software function module also can be adopted to realize.If described integrated module using the form of software function module realize and as independently production marketing or use time, also can be stored in a computer read/write memory medium.
The above-mentioned storage medium mentioned can be ROM (read-only memory), disk or CD etc.Although illustrate and describe embodiments of the invention above, be understandable that, above-described embodiment is exemplary, can not be interpreted as limitation of the present invention, and those of ordinary skill in the art can change above-described embodiment within the scope of the invention, revises, replace and modification.