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CN104394478A - Method and player for playing video - Google Patents

Method and player for playing video
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Publication number
CN104394478A
CN104394478ACN201410765083.3ACN201410765083ACN104394478ACN 104394478 ACN104394478 ACN 104394478ACN 201410765083 ACN201410765083 ACN 201410765083ACN 104394478 ACN104394478 ACN 104394478A
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video
information
target object
time period
satellite
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赵俊杰
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Leshi Zhixin Electronic Technology Tianjin Co Ltd
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Leshi Zhixin Electronic Technology Tianjin Co Ltd
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Abstract

Translated fromChinese

本发明提供了一种播放视频的方法及播放器,用以通过获取与视频相匹配的附属信息,确定在该视频中显示目标物体的广告信息的时间段并进行加载显示,从而避免了加载的广告信息与用户观看的视频的内容分离,实现了向不同的用户群推送与该用户群分类相对应的广告信息。所述方法包括:获取视频播放指令,其中,所述视频播放指令中包括视频索引码;根据所述视频索引码,获取该视频索引码所对应的视频以及该视频的附属信息;播放获取到的视频,其中,在播放该视频的过程中,根据该视频的附属信息,确定该视频中显示目标物体的信息的时间段以及在该时间段内显示的目标物体的信息,并当所述视频播放到所述时间段时,显示确定的该目标物体的信息。

The present invention provides a method for playing video and a player, which are used to determine the time period for displaying the advertisement information of the target object in the video by acquiring the auxiliary information matched with the video, and then load and display it, thereby avoiding the need for loading. The advertisement information is separated from the content of the video watched by the user, so that the advertisement information corresponding to the category of the user group can be pushed to different user groups. The method includes: obtaining a video playback instruction, wherein the video playback instruction includes a video index code; according to the video index code, obtaining the video corresponding to the video index code and the auxiliary information of the video; playing the acquired video, wherein, in the process of playing the video, according to the auxiliary information of the video, determine the time period in which the information of the target object is displayed in the video and the information of the target object displayed in the time period, and when the video is played When the time period is reached, the determined information of the target object is displayed.

Description

Translated fromChinese
一种播放视频的方法及播放器Method and player for playing video

技术领域technical field

本发明涉及通信技术领域,尤其涉及一种播放视频的方法及播放器。The present invention relates to the field of communication technology, in particular to a video playing method and player.

背景技术Background technique

目前使用网页播放器播放视频时,通常都是在视频播放前加载广告或者在视频播放过程中每隔固定时间段就插播广告。又由于播放的广告内容与用户观看的视频的内容并无直接关系,因此不能有效的对不同的用户群分类推送广告。Currently, when a webpage player is used to play a video, an advertisement is usually loaded before the video is played or an advertisement is inserted at regular intervals during the video playing. And because the content of the advertisement played is not directly related to the content of the video watched by the user, it is not possible to effectively classify and push advertisements to different user groups.

综上所述,现有技术中使用网页播放器播放视频,都是在视频播放前加载广告或者在视频播放过程中固定时间段就插播广告,且播放的广告内容与播放的视频内容并无直接关系,导致无法有效的向不同的用户群分类推送广告。To sum up, in the prior art, webpage players are used to play videos, all of which are to load advertisements before the video is played or to insert advertisements during a fixed period of time during video playback, and the content of the advertisement played is not directly related to the content of the video played. relationship, resulting in the inability to effectively classify and push advertisements to different user groups.

发明内容Contents of the invention

本发明实施例提供了一种播放视频的方法及播放器,用以通过获取与视频相匹配的附属信息,确定在该视频中显示目标物体的广告信息的时间段并进行加载显示,从而避免了加载的广告信息与用户观看的视频的内容分离,实现了向不同的用户群推送与该用户群分类相对应的广告信息。The embodiment of the present invention provides a method and player for playing a video, which are used to determine the time period for displaying the advertisement information of the target object in the video and load and display it by acquiring the auxiliary information matched with the video, thereby avoiding the The loaded advertisement information is separated from the content of the video watched by the user, so that the advertisement information corresponding to the category of the user group can be pushed to different user groups.

本发明实施例提供的一种播放视频的方法,该方法包括:A method for playing video provided by an embodiment of the present invention, the method includes:

获取视频播放指令,其中,所述视频播放指令中包括视频索引码;Obtaining a video playback instruction, wherein the video playback instruction includes a video index code;

根据所述视频索引码,获取该视频索引码所对应的视频以及该视频的附属信息;Acquiring the video corresponding to the video index code and the auxiliary information of the video according to the video index code;

播放获取到的视频,其中,在播放该视频的过程中,根据该视频的附属信息,确定该视频中显示目标物体的信息的时间段以及在该时间段内显示的目标物体的信息,并当所述视频播放到所述时间段时,显示确定的该目标物体的信息。Play the obtained video, wherein, in the process of playing the video, according to the auxiliary information of the video, determine the time period for displaying the information of the target object in the video and the information of the target object displayed in the time period, and when When the video is played to the time period, the determined information of the target object is displayed.

通过该方法,通过获取与视频相匹配的附属信息,确定在视频中显示目标物体的广告信息的时间段并进行加载显示,从而避免了加载的广告信息与用户观看的视频的内容分离,实现了向不同的用户群推送与该用户群分类相对应的广告信息。Through this method, by obtaining the auxiliary information that matches the video, the time period for displaying the advertisement information of the target object in the video is determined and loaded and displayed, thereby avoiding the separation of the loaded advertisement information from the content of the video watched by the user, and realizing Advertisement information corresponding to the category of the user group is pushed to different user groups.

较佳地,所述附属信息中包括在播放的视频中出现目标物体对应的气氛的时间段;Preferably, the auxiliary information includes a time period during which the atmosphere corresponding to the target object appears in the played video;

相应地,所述根据该视频的附属信息,确定该视频中显示目标物体的信息的时间段,包括:Correspondingly, according to the auxiliary information of the video, determining the time period for displaying the information of the target object in the video includes:

从该视频的附属信息中获取在该视频中出现目标物体对应的气氛的时间段,得到显示目标物体的信息的时间段。The time period during which the atmosphere corresponding to the target object appears in the video is acquired from the auxiliary information of the video, and the time period during which the information of the target object is displayed is obtained.

较佳地,所述附属信息中包括在播放的视频中出现目标物体的时间段;Preferably, the auxiliary information includes the time period when the target object appears in the played video;

相应地,所述根据该视频的附属信息,确定该视频中显示目标物体的信息的时间段,包括:Correspondingly, according to the auxiliary information of the video, determining the time period for displaying the information of the target object in the video includes:

从该视频的附属信息中获取在该视频中出现目标物体的时间段,得到显示目标物体的信息的时间段。The time period in which the target object appears in the video is obtained from the auxiliary information of the video, and the time period in which the information of the target object is displayed is obtained.

较佳地,所述当所述视频播放到所述时间段时,显示该目标物体的信息,包括:Preferably, when the video is played to the time period, displaying the information of the target object includes:

当所述视频播放到所述时间段对应的画面时,根据该视频的附属信息,确定该目标物体在该画面上的坐标位置,并在该坐标位置上显示该目标物体的信息。When the video is played to the screen corresponding to the time period, the coordinate position of the target object on the screen is determined according to the auxiliary information of the video, and the information of the target object is displayed on the coordinate position.

较佳地,所述在该坐标位置上显示该目标物体的信息,包括:Preferably, the displaying the information of the target object at the coordinate position includes:

通过凸出显示所述目标物体的方式,在该坐标位置上显示该目标物体的信息。By highlighting the target object, the information of the target object is displayed at the coordinate position.

较佳地,所述当所述视频播放到所述时间段时,显示确定的该目标物体的信息,包括:Preferably, when the video is played to the time period, displaying the determined information of the target object includes:

当所述视频播放到所述时间段时,通过弹出字幕的方式,显示确定的该目标物体的信息。When the video is played to the time period, the determined information of the target object is displayed by popping up subtitles.

较佳地,在当所述视频播放到所述时间段时,显示该物体的信息之后,该方法还包括:Preferably, after the information of the object is displayed when the video is played to the time period, the method further includes:

获取收藏正在显示的物体的信息的指令,并隐藏该物体的信息。Get the command to bookmark the information of the object being displayed, and hide the information of the object.

通过收藏目标物体的信息的方式,保证视频播放的连贯性。By collecting the information of the target object, the continuity of video playback is guaranteed.

较佳地,所述附属信息中还包括视频类型以及剧情提示点。Preferably, the supplementary information also includes video type and plot reminder points.

通过视频类型,可通过统计用户观看过的视频的视频类型,确定向该用户推送相关的视频;通过剧情提示点,可以时间轴的方式向用户展示该视频的剧情简介,为用户提供快速了解视频的剧情的方法。Through the video type, the video type of the video that the user has watched can be counted to determine the relevant video to be pushed to the user; through the plot prompt point, the plot introduction of the video can be displayed to the user in the form of a time axis, providing users with a quick understanding of the video method of plot.

本发明实施例提供的一种播放器,该播放器包括:A player provided by an embodiment of the present invention, the player includes:

获取指令单元,用于获取视频播放指令,其中,所述视频播放指令中包括视频索引码;An acquisition instruction unit, configured to acquire a video playback instruction, wherein the video playback instruction includes a video index code;

获取视频及附属信息单元,用于根据所述视频索引码,获取该视频索引码所对应的视频以及该视频的附属信息;Obtaining a video and ancillary information unit, configured to acquire the video corresponding to the video index code and the ancillary information of the video according to the video index code;

播放视频单元,用于播放获取到的视频,其中,在播放该视频的过程中,根据该视频的附属信息,确定该视频中显示目标物体的信息的时间段以及在该时间段内显示的目标物体的信息,并当所述视频播放到所述时间段时,显示确定的该目标物体的信息。The video playing unit is used to play the acquired video, wherein, during the process of playing the video, according to the auxiliary information of the video, determine the time period for displaying the information of the target object in the video and the target object displayed within the time period The information of the object is displayed, and when the video is played to the time period, the determined information of the target object is displayed.

通过该装置,通过获取与视频相匹配的附属信息,确定在视频中显示目标物体的广告信息的时间段并进行加载显示,从而避免了加载的广告信息与用户观看的视频的内容分离,实现了向不同的用户群推送与该用户群分类相对应的广告信息。Through this device, by obtaining the auxiliary information that matches the video, the time period for displaying the advertisement information of the target object in the video is determined and loaded and displayed, thereby avoiding the separation of the loaded advertisement information from the content of the video watched by the user, and realizing Advertisement information corresponding to the category of the user group is pushed to different user groups.

较佳地,所述附属信息中包括在播放的视频中出现目标物体对应的气氛的时间段;Preferably, the auxiliary information includes a time period during which the atmosphere corresponding to the target object appears in the played video;

相应地,所述播放视频单元在根据该视频的附属信息,确定该视频中显示目标物体的信息的时间段时,具体用于:Correspondingly, when the playing video unit determines the time period for displaying the information of the target object in the video according to the auxiliary information of the video, it is specifically used for:

从该视频的附属信息中获取在该视频中出现目标物体对应的气氛的时间段,得到显示目标物体的信息的时间段。The time period during which the atmosphere corresponding to the target object appears in the video is acquired from the auxiliary information of the video, and the time period during which the information of the target object is displayed is obtained.

较佳地,所述附属信息中包括在播放的视频中出现目标物体的时间段;Preferably, the auxiliary information includes the time period when the target object appears in the played video;

相应地,所述播放视频单元在根据该视频的附属信息,确定该视频中显示目标物体的信息的时间段时,具体用于:Correspondingly, when the playing video unit determines the time period for displaying the information of the target object in the video according to the auxiliary information of the video, it is specifically used for:

从该视频的附属信息中获取在该视频中出现目标物体的时间段,得到显示目标物体的信息的时间段。The time period in which the target object appears in the video is obtained from the auxiliary information of the video, and the time period in which the information of the target object is displayed is obtained.

较佳地,所述播放视频单元在当所述视频播放到所述时间段时,显示该目标物体的信息时,具体用于:Preferably, when the video playing unit displays the information of the target object when the video is played to the time period, it is specifically used for:

当所述视频播放到所述时间段对应的画面时,根据该视频的附属信息,确定该目标物体在该画面上的坐标位置,并在该坐标位置上显示该目标物体的信息。When the video is played to the screen corresponding to the time period, the coordinate position of the target object on the screen is determined according to the auxiliary information of the video, and the information of the target object is displayed on the coordinate position.

较佳地,所述播放视频单元在该坐标位置上显示该目标物体的信息时,具体用于:Preferably, when the playing video unit displays the information of the target object at the coordinate position, it is specifically used for:

通过凸出显示所述目标物体的播放器,在该坐标位置上显示该目标物体的信息。By highlighting the player of the target object, the information of the target object is displayed at the coordinate position.

较佳地,所述播放视频单元在当所述视频播放到所述时间段时,显示确定的该目标物体的信息时,具体用于:Preferably, when the video playing unit displays the determined information of the target object when the video is played to the time period, it is specifically used for:

当所述视频播放到所述时间段时,通过弹出字幕的方式,显示确定的该目标物体的信息。When the video is played to the time period, the determined information of the target object is displayed by popping up subtitles.

较佳地,所述播放视频单元还用于:Preferably, the playing video unit is also used for:

获取收藏正在显示的物体的信息的指令,并隐藏该物体的信息。Get the command to bookmark the information of the object being displayed, and hide the information of the object.

通过收藏目标物体的信息的方式,保证视频播放的连贯性。By collecting the information of the target object, the continuity of video playback is guaranteed.

较佳地,所述附属信息中还包括视频类型以及剧情提示点。Preferably, the supplementary information also includes video type and plot reminder points.

通过视频类型,可通过统计用户观看过的视频的视频类型,确定向该用户推送相关的视频;通过剧情提示点,可以时间轴的方式向用户展示该视频的剧情简介,为用户提供快速了解视频的剧情的方法。Through the video type, the video type of the video that the user has watched can be counted to determine the relevant video to be pushed to the user; through the plot prompt point, the plot introduction of the video can be displayed to the user in the form of a time axis, providing users with a quick understanding of the video method of plot.

附图说明Description of drawings

图1为本发明实施例提供的一种播放视频的方法的流程示意图;FIG. 1 is a schematic flowchart of a method for playing a video provided by an embodiment of the present invention;

图2为本发明实施例提供的一种播放器的结构示意图。Fig. 2 is a schematic structural diagram of a player provided by an embodiment of the present invention.

具体实施方式Detailed ways

为了使本发明的目的、技术方案和优点更加清楚,下面将结合附图对本发明作进一步地详细描述,显然,所描述的实施例仅仅是本发明一部分实施例,而不是全部的实施例。基于本发明中的实施例,本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其它实施例,都属于本发明保护的范围。In order to make the purpose, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings. Obviously, the described embodiments are only some of the embodiments of the present invention, rather than all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

本发明实施例提供了一种播放视频的方法及播放器,用以通过获取与视频相匹配的附属信息,确定在该视频中显示目标物体的广告信息的时间段并进行加载显示,从而避免了加载的广告信息与用户观看的视频的内容分离,实现了向不同的用户群推送与该用户群分类相对应的广告信息。The embodiment of the present invention provides a method and player for playing a video, which are used to determine the time period for displaying the advertisement information of the target object in the video and load and display it by acquiring the auxiliary information matched with the video, thereby avoiding the The loaded advertisement information is separated from the content of the video watched by the user, so that the advertisement information corresponding to the category of the user group can be pushed to different user groups.

参见图1,本发明实施例提供了一种播放视频的方法,该方法包括:Referring to Fig. 1, the embodiment of the present invention provides a kind of method of playing video, this method comprises:

S101、获取视频播放指令,其中,所述视频播放指令中包括视频索引码;S101. Obtain a video playback instruction, wherein the video playback instruction includes a video index code;

S102、根据所述视频索引码,获取该视频索引码所对应的视频文件以及该视频文件的附属信息;S102. According to the video index code, obtain the video file corresponding to the video index code and the auxiliary information of the video file;

S103、播放获取到的视频文件,其中,在播放该视频文件的过程中,根据该视频文件的附属信息,确定该视频文件中显示目标物体的信息的时间段以及在该时间段内显示的目标物体的信息,并当所述视频播放到所述时间段时,显示确定的该目标物体的信息。S103. Play the acquired video file, wherein, in the process of playing the video file, according to the attached information of the video file, determine the time period for displaying the information of the target object in the video file and the target displayed within the time period The information of the object is displayed, and when the video is played to the time period, the determined information of the target object is displayed.

其中,所述视频文件的附属信息主要包括:在该视频文件中出现目标物体的时间段、在视频文件中出现目标物体对应的气氛的时间段以及目标物体的信息。Wherein, the auxiliary information of the video file mainly includes: the time period when the target object appears in the video file, the time period when the atmosphere corresponding to the target object appears in the video file, and information about the target object.

具体地,既可以通过该视频的附属信息中的在播放的视频中出现目标物体的时间段,确定显示目标物体的信息的时间段,又可以通过在该视频文件中出现目标物体对应的气氛的时间段,确定显示目标物体的信息的时间段。其中,所述目标物体对应的气氛可以为紧张的气氛、恐怖的气氛或者欢快的气氛。Specifically, the time period for displaying the information of the target object can be determined through the time period during which the target object appears in the played video in the auxiliary information of the video, and the time period for displaying the information of the target object can be determined through the appearance of the atmosphere corresponding to the target object in the video file. Time period, to determine the time period for displaying the information of the target object. Wherein, the atmosphere corresponding to the target object may be a tense atmosphere, a scary atmosphere or a cheerful atmosphere.

为凸显目标物体,所述视频文件的附属信息还包括:目标物体在视频播放到确定的时间段对应的画面上的坐标位置。In order to highlight the target object, the auxiliary information of the video file further includes: the coordinate position of the target object on the screen corresponding to the determined time period after the video is played.

具体地,当所述视频播放到所述时间段对应的画面时,根据该视频的附属信息中的该目标物体在该画面上的坐标位置,确定显示该目标物体的信息的坐标位置。其中,显示该目标物体的信息具体包括:目标物体的简要介绍以及该物体的广告链接。Specifically, when the video is played to the screen corresponding to the time period, the coordinate position for displaying the information of the target object is determined according to the coordinate position of the target object on the screen in the auxiliary information of the video. Wherein, the information displayed on the target object specifically includes: a brief introduction of the target object and an advertisement link of the object.

为目标物体与该目标物体使用的场景相关联,使得用户提供更多目标物体的使用场景的信息,所述视频文件的附属信息还包括:视频类型、视频中各个时间段对应的气氛以及剧情提示点。The target object is associated with the scene used by the target object, so that the user can provide more information about the use scene of the target object. The attached information of the video file also includes: video type, atmosphere corresponding to each time period in the video, and plot prompts point.

具体地,通过附属信息中的视频类型,可分析用户观看视频的喜好,即根据该用户观看过的视频类型,推送与该用户观看过的视频类型相关的视频,从而实现向用户推送的视频更精准。其中,视频类型可以为动作片、科幻片、悬疑片或者爱情片。Specifically, through the video type in the auxiliary information, the user's preference for watching videos can be analyzed, that is, according to the type of video the user has watched, videos related to the type of video the user has watched are pushed, so that the video pushed to the user is updated. precise. Wherein, the video type may be an action movie, a science fiction movie, a suspense movie or a romance movie.

具体地,通过附属信息中的视频中各个时间段对应的气氛,结合智能家居系统,从而营造更加符合该情节的气氛。Specifically, the atmosphere corresponding to each time period in the video in the auxiliary information is combined with the smart home system to create an atmosphere more in line with the plot.

具体地,由于附属信息中的剧情提示点包括剧情摘要以及发生该剧情摘要的起始的时间点,因此用户可通过该剧情提示点快速了解该视频的剧情。Specifically, since the plot prompt point in the supplementary information includes a plot summary and the start time point when the plot summary occurs, the user can quickly understand the plot of the video through the plot prompt point.

下面将介绍本发明实施例中附属信息的生成方式。The following will introduce the method of generating the auxiliary information in the embodiment of the present invention.

首先,视频内容提供商按照预设的附属信息的标准,提供视频文件及该视频文件对应的附属信息中的视频类型、视频文件中各个时间段对应的气氛以及剧情提示点。First, the video content provider provides the video file and the video type in the auxiliary information corresponding to the video file, the atmosphere corresponding to each time period in the video file, and the plot reminder points according to the preset auxiliary information standard.

较佳地,可以通过收集用户的反馈信息,更新附属信息中的视频类型以及视频文件中各个时间段对应的气氛。Preferably, the video type in the auxiliary information and the atmosphere corresponding to each time period in the video file can be updated by collecting feedback information from users.

其次,根据目标物体确定该目标物体对应的分类器,并通过确定的分类器对所述视频文件进行检测识别,确定在该视频文件中出现目标物体的时间段、在该视频文件中出现目标物体对应的气氛的时间段以及目标物体在该视频文件播放到确定的时间段对应的画面上的坐标位置。Secondly, determine the classifier corresponding to the target object according to the target object, and detect and identify the video file through the determined classifier, determine the time period when the target object appears in the video file, and the target object appears in the video file. The time period of the corresponding atmosphere and the coordinate position of the target object on the screen corresponding to the determined time period when the video file is played.

其中,所述分类器既可以用于识别显示目标物体所需要的气氛,并标注出现所述气氛的时间段;还可以用于识别目标物体,并标注出现所述目标物体的时间段。Wherein, the classifier can be used to identify the atmosphere required to display the target object, and mark the time period in which the atmosphere appears; it can also be used to identify the target object, and mark the time period in which the target object appears.

具体地,所述目标物体可以为人物、场景或者产品。Specifically, the target object may be a person, a scene or a product.

当目标物体为人物时,将使用识别人物的分类器对所述视频进行检测,将会标注出现该人物的时间点,通过对出现该人物的时间点进行筛选,最终确定在该视频中出现该人物的时间段。When the target object is a person, the video will be detected using a classifier that recognizes the person, and the time point at which the person appears will be marked, and the time point at which the person appears will be screened to finally determine that the person appears in the video The time period of the character.

当目标物体为场景时,将使用识别场景的分类器对所述视频进行检测,将会标注出现该场景的时间点,通过对出现该场景的时间点进行筛选,最终确定在该视频中出现该场景的时间段。When the target object is a scene, the video will be detected using a classifier that recognizes the scene, and the time point when the scene appears will be marked, and the time point when the scene appears will be screened to finally determine that the scene appears in the video The time period of the scene.

当目标物体为产品时,将使用识别产品的分类器对所述视频进行检测,将会标注出现该产品的时间点,通过对出现该产品的时间点进行筛选,最终确定在该视频中出现该产品的时间段。When the target object is a product, the video will be detected by a classifier that recognizes the product, and the time point when the product appears will be marked. By screening the time point when the product appears, it is finally determined that the product appears in the video The time period of the product.

播放获取到的视频文件,其中,在播放该视频文件的过程中,根据该视频文件的附属信息,确定该视频文件中显示目标物体的信息的时间段,并当所述视频文件播放到所述时间段时,显示该目标物体的信息。Play the acquired video file, wherein, in the process of playing the video file, determine the time period for displaying the information of the target object in the video file according to the attached information of the video file, and when the video file is played to the During the time period, the information of the target object is displayed.

下面将结合S102中获取到的视频文件以及该视频文件的附属信息,对S103的具体步骤进行说明:The specific steps of S103 will be described below in conjunction with the video file obtained in S102 and the attached information of the video file:

首先,从该视频文件的附属信息中获取在该视频中出现目标物体的时间段,将获取的在该视频文件中出现目标物体的时间段作为该视频文件中显示目标物体的信息的时间段,或者,First, the time period during which the target object appears in the video is obtained from the attached information of the video file, and the obtained time period during which the target object appears in the video file is used as the time period during which the information of the target object is displayed in the video file, or,

从该视频文件的附属信息中获取在该视频文件中出现目标物体对应的气氛的时间段,将获取的在该视频文件中出现目标物体对应的气氛的时间作为显示目标物体的信息的时间段。Obtain the time period when the atmosphere corresponding to the target object appears in the video file from the attached information of the video file, and use the acquired time period when the atmosphere corresponding to the target object appears in the video file as the time period for displaying the information of the target object.

通过获取在该视频中出现目标物体的时间段或者出现目标物体对应的气氛的时间段,从而确定显示目标物体的信息的时间段,如果目标物体在视频中并未出现时,仍然可以通过该目标物体对应的气氛确定显示目标物体的时间段,保证了针对不同的目标物体均可确定相应的时间段。By obtaining the time period when the target object appears in the video or the time period when the atmosphere corresponding to the target object appears, the time period for displaying the information of the target object is determined. If the target object does not appear in the video, the target can still be passed The atmosphere corresponding to the object determines the time period for displaying the target object, which ensures that the corresponding time period can be determined for different target objects.

其次,当所述视频文件播放到所述时间段对应的画面时,通过短时暂停的方式,显示该目标物体的广告信息。Secondly, when the video file is played to the screen corresponding to the time period, the advertising information of the target object is displayed by means of a short pause.

为了避免了在视频播放过程中插入广告,导致视频暂停播放,影响正常观看视频,影响视频用户感知,本发明实施例还可以通过以下方式显示该目标物体的信息。In order to avoid the insertion of advertisements during video playback, causing the video to be paused, affecting normal viewing of the video, and affecting the user's perception of the video, the embodiment of the present invention can also display the information of the target object in the following manner.

当所述视频文件播放到所述时间段对应的画面时,通过在左下角或者右下角等位置弹出简介字幕的方式,显示该目标物体的信息。When the video file is played to the screen corresponding to the time period, the information of the target object is displayed by popping up an introduction subtitle in the lower left corner or the lower right corner.

通过弹出字幕的方式显示目标物体的信息,从而避免了在视频播放过程中插入广告,导致的视频暂停播放。The information of the target object is displayed by popping up subtitles, thereby avoiding the insertion of advertisements during video playback, which causes the video to pause.

此外,还可以通过凸显目标物体的方式显示该目标物体的信息,具体为:当所述视频文件播放到所述时间段对应的画面时,根据该视频文件的附属信息,确定该目标物体在该画面上的坐标位置,并通过凸出显示该目标物体的方式,在该坐标位置上显示该目标物体的简要介绍与广告链接。In addition, the information of the target object can also be displayed by highlighting the target object, specifically: when the video file is played to the screen corresponding to the time period, according to the attached information of the video file, it is determined that the target object is in the The coordinate position on the screen, and display the brief introduction and advertisement link of the target object at the coordinate position by highlighting the target object.

通过凸出显示该目标物体的方式显示目标物体的信息,实现了目标物体与该目标物体使用的场景相关联,从而为用户提供更多目标物体的使用场景的信息。By displaying the information of the target object in a manner of emphasizing the target object, the target object is associated with the scene used by the target object, thereby providing the user with more information about the use scene of the target object.

具体地,根据所述视频文件的附属信息中目标物体的信息,筛选该视频文件播放前插播的广告的内容,从而实现视频文件的内容与插播的广告的内容气氛保持一致。Specifically, according to the information of the target object in the auxiliary information of the video file, the content of the advertisement inserted before the video file is played is screened, so as to keep the content of the video file consistent with the content atmosphere of the advertisement inserted.

具体地,本发明实施例还提供了收藏的功能,从而保证用户播放视频的连贯性,即用户如果在视频文件播放过程中对显示的广告感兴趣,可通过点击该目标物体或者该目标物体的信息,触发播放器获取收藏正在目标物体的指令,并隐藏该物体及其信息,在视频文件播放过程中或者在视频文件播放完毕后,用户可通过点击收藏夹中收藏的目标物体,即播放器获取该目标物体的指令,显示该物体的信息。Specifically, the embodiment of the present invention also provides the function of favorites, so as to ensure the continuity of the user's video playback, that is, if the user is interested in the displayed advertisement during the playback of the video file, he can click on the target object or the target object's information, which triggers the player to obtain the instruction to collect the target object, and hide the object and its information. During the playback of the video file or after the video file is played, the user can click the target object in the favorites, that is, the player Obtain the command of the target object and display the information of the object.

通过增设收藏的功能,实现了在保证视频播放的连贯性的前提下,为用户提供目标物体的信息,实现了向不同的用户群推送与该用户群分类相对应的目标物体的信息,避免了因在视频播放过程中插入广告而导致的视频暂停播放的问题。By adding the collection function, it is possible to provide users with target object information on the premise of ensuring the continuity of video playback, and to push the information of target objects corresponding to the user group classification to different user groups, avoiding the Video pauses due to ads inserted during video playback.

参见图2,本发明实施例提供了一种播放器,该播放器包括:Referring to Fig. 2, the embodiment of the present invention provides a kind of player, and this player comprises:

获取指令单元201,用于获取视频播放指令,其中,所述视频播放指令中包括视频索引码;An acquisition instruction unit 201, configured to acquire a video playback instruction, wherein the video playback instruction includes a video index code;

获取视频及附属信息单元202,用于根据所述视频索引码,获取该视频索引码所对应的视频文件以及该视频文件的附属信息;Obtaining a video and ancillary information unit 202, configured to acquire a video file corresponding to the video index code and ancillary information of the video file according to the video index code;

播放视频单元203,用于播放获取到的视频文件,其中,在播放该视频文件的过程中,根据该视频文件的附属信息,确定该视频文件中显示目标物体的信息的时间段以及在该时间段内显示的目标物体的信息,并当所述视频播放到所述时间段时,显示确定的该目标物体的信息。The playing video unit 203 is used to play the obtained video file, wherein, during the process of playing the video file, according to the attached information of the video file, determine the time period for displaying the information of the target object in the video file and the time period during which the information of the target object is displayed. The information of the target object displayed in the segment, and when the video is played to the time segment, the determined information of the target object is displayed.

具体地,所述附属信息中包括在播放的视频文件中出现目标物体对应的气氛的时间段以及该目标物体的信息;Specifically, the auxiliary information includes the time period during which the atmosphere corresponding to the target object appears in the played video file and information about the target object;

所述播放视频单元203在根据该视频的附属信息,确定该视频中显示目标物体的信息的时间段以及在该时间段内显示的目标物体的信息时,具体用于:The playing video unit 203 is specifically used to:

从该视频文件的附属信息中获取在该视频文件中出现目标物体对应的气氛的时间段,得到显示目标物体的信息的时间段;Acquire the time period during which the atmosphere corresponding to the target object appears in the video file from the auxiliary information of the video file, and obtain the time period during which the information of the target object is displayed;

从该视频的附属信息中获取所述目标物体的信息,确定在该时间段内显示的目标物体的信息。The information of the target object is obtained from the auxiliary information of the video, and the information of the target object displayed in the time period is determined.

具体地,所述附属信息中包括在播放的视频文件中出现目标物体的时间段以及该目标物体的信息;Specifically, the auxiliary information includes the time period when the target object appears in the played video file and the information of the target object;

所述播放视频单元203在根据该视频的附属信息,确定该视频中显示目标物体的信息的时间段以及在该时间段内显示的目标物体的信息时,具体用于:The playing video unit 203 is specifically used to:

从该视频文件的附属信息中获取在该视频文件中出现目标物体的时间段,得到显示目标物体的信息的时间段;Obtaining the time period when the target object appears in the video file from the auxiliary information of the video file, and obtaining the time period for displaying the information of the target object;

从该视频的附属信息中获取所述目标物体的信息,确定在该时间段内显示的目标物体的信息。The information of the target object is obtained from the auxiliary information of the video, and the information of the target object displayed in the time period is determined.

通过本发明提供的播放器,获取在该视频中出现目标物体的时间段或者出现目标物体对应的气氛的时间段,从而确定显示目标物体的信息的时间段,如果目标物体在视频中并未出现时,仍然可以通过该目标物体对应的气氛确定显示目标物体的时间段,保证了针对不同的目标物体均可确定相应的时间段。Through the player provided by the present invention, obtain the time period when the target object appears in the video or the time period when the atmosphere corresponding to the target object appears, so as to determine the time period for displaying the information of the target object, if the target object does not appear in the video , the time period for displaying the target object can still be determined according to the atmosphere corresponding to the target object, which ensures that the corresponding time period can be determined for different target objects.

具体地,所述播放视频单元203在当所述视频文件播放到所述时间段时,显示该目标物体的信息时,具体用于:Specifically, when the video playing unit 203 displays the information of the target object when the video file is played to the time period, it is specifically used for:

当所述视频文件播放到所述时间段对应的画面时,确定该目标物体在该画面上的坐标位置,并在该坐标位置上显示该目标物体的信息。When the video file is played to the picture corresponding to the time period, the coordinate position of the target object on the picture is determined, and the information of the target object is displayed on the coordinate position.

具体地,所述播放视频单元在该坐标位置上显示该目标物体的信息时,具体用于:Specifically, when the playing video unit displays the information of the target object at the coordinate position, it is specifically used for:

通过凸出显示所述目标物体的播放器,在该坐标位置上显示该目标物体的信息。By highlighting the player of the target object, the information of the target object is displayed at the coordinate position.

通过弹出字幕的方式显示目标物体的信息,从而避免了在视频播放过程中插入广告,导致的视频暂停播放。The information of the target object is displayed by popping up subtitles, thereby avoiding the insertion of advertisements during video playback, which causes the video to pause.

具体地,所述播放视频单元在当所述视频播放到所述时间段时,显示确定的该目标物体的信息时,具体用于:Specifically, when the video playing unit displays the determined information of the target object when the video is played to the time period, it is specifically used to:

当所述视频播放到所述时间段时,通过弹出字幕的方式,显示确定的该目标物体的信息。When the video is played to the time period, the determined information of the target object is displayed by popping up subtitles.

通过凸出显示该目标物体的方式显示目标物体的信息,实现了目标物体与该目标物体使用的场景相关联,从而为用户提供更多目标物体的使用场景的信息。By displaying the information of the target object in a manner of emphasizing the target object, the target object is associated with the scene used by the target object, thereby providing the user with more information about the use scene of the target object.

具体地,所述播放视频单元203还用于:Specifically, the playing video unit 203 is also used for:

获取收藏正在显示的物体的信息的指令,并隐藏该物体的信息。Get the command to bookmark the information of the object being displayed, and hide the information of the object.

通过播放视频单元的收藏的功能,实现了在保证视频播放的连贯性的前提下,为用户提供目标物体的信息,实现了向不同的用户群推送与该用户群分类相对应的目标物体的信息,避免了因在视频播放过程中插入广告而导致的视频暂停播放的问题。By playing the collection function of the video unit, it is possible to provide users with the information of the target object on the premise of ensuring the continuity of the video playback, and to push the information of the target object corresponding to the classification of the user group to different user groups. , avoiding the problem of video pauses caused by inserting advertisements during video playback.

具体地,所述附属信息中除了包括在播放的视频文件中出现目标物体的时间段、在播放的视频文件中出现目标物体对应的气氛的时间段以及该目标物体的信息,还包括视频类型以及剧情提示点。Specifically, in addition to including the time period when the target object appears in the played video file, the time period when the atmosphere corresponding to the target object appears in the played video file, and information about the target object, the auxiliary information also includes the video type and Plot hints.

通过视频类型,通过附属信息中的视频类型,可分析用户观看视频的喜好,即根据该用户观看过的视频类型,推送与该用户观看过的视频类型相关的视频,从而实现向用户推送的视频更精准;通过剧情提示点,可以时间轴的方式向用户展示该视频的剧情简介,为用户提供快速了解视频的剧情的方法。Through the video type and the video type in the auxiliary information, the user's preference for watching videos can be analyzed, that is, according to the type of video the user has watched, the video related to the type of video the user has watched is pushed, so as to realize the video pushed to the user More precise; through the plot prompt point, the brief introduction of the video plot can be displayed to the user in the form of a time axis, providing users with a method to quickly understand the plot of the video.

具体地,本发明实施例中所述获取指令单元201,所述获取视频及附属信息单元202,所述播放视频单元203均可由处理器实现。Specifically, the obtaining instruction unit 201, the obtaining video and auxiliary information unit 202, and the playing video unit 203 in the embodiment of the present invention can all be implemented by a processor.

具体地,本发明实施例中所述播放器为网页播放器或者客户端播放器。Specifically, the player in the embodiment of the present invention is a webpage player or a client player.

综上所述,本发明提供了一种播放视频的方法及播放器,通过对与视频相匹配的附属信息进行合理提取并利用,确定在该视频中显示目标物体的广告信息的时间段并进行加载显示,从而避免了加载的广告信息与视频的内容分离,实现了向不同的用户群推送与该用户群分类相对应的广告信息;通过收藏目标物体的信息的方式,保证视频播放的连贯性;通过利用云端优势,即只需要从云端将需要观看的视频以及该视频的附属文件加载至本地的播放器,从而降低了对本地的播放器的配置要求。To sum up, the present invention provides a method and player for playing a video, by reasonably extracting and utilizing the auxiliary information matched with the video, determining the time period for displaying the advertisement information of the target object in the video and performing Loading and displaying, thus avoiding the separation of the loaded advertisement information and the content of the video, and realizing the push of advertisement information corresponding to the classification of the user group to different user groups; by collecting the information of the target object, the continuity of video playback is ensured ; By taking advantage of the advantages of the cloud, that is, only the video to be watched and the attached files of the video need to be loaded from the cloud to the local player, thereby reducing the configuration requirements for the local player.

本领域内的技术人员应明白,本发明的实施例可提供为方法、系统、或计算机程序产品。因此,本发明可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且,本发明可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器和光学存储器等)上实施的计算机程序产品的形式。Those skilled in the art should understand that the embodiments of the present invention may be provided as methods, systems, or computer program products. Accordingly, the present invention can take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, optical storage, etc.) having computer-usable program code embodied therein.

本发明是参照根据本发明实施例的方法、设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器,使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It should be understood that each procedure and/or block in the flowchart and/or block diagram, and a combination of procedures and/or blocks in the flowchart and/or block diagram can be realized by computer program instructions. These computer program instructions may be provided to a general purpose computer, special purpose computer, embedded processor, or processor of other programmable data processing equipment to produce a machine such that the instructions executed by the processor of the computer or other programmable data processing equipment produce a An apparatus for realizing the functions specified in one or more procedures of the flowchart and/or one or more blocks of the block diagram.

这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设备以特定方式工作的计算机可读存储器中,使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品,该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing apparatus to operate in a specific manner, such that the instructions stored in the computer-readable memory produce an article of manufacture comprising instruction means, the instructions The device realizes the function specified in one or more procedures of the flowchart and/or one or more blocks of the block diagram.

这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上,使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机实现的处理,从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。These computer program instructions can also be loaded onto a computer or other programmable data processing device, causing a series of operational steps to be performed on the computer or other programmable device to produce a computer-implemented process, thereby The instructions provide steps for implementing the functions specified in the flow chart or blocks of the flowchart and/or the block or blocks of the block diagrams.

显然,本领域的技术人员可以对本发明进行各种改动和变型而不脱离本发明的精神和范围。这样,倘若本发明的这些修改和变型属于本发明权利要求及其等同技术的范围之内,则本发明也意图包含这些改动和变型在内。Obviously, those skilled in the art can make various changes and modifications to the present invention without departing from the spirit and scope of the present invention. Thus, if these modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalent technologies, the present invention also intends to include these modifications and variations.

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