A kind of display device method for statisticsing audience ratingTechnical field
The present invention relates to a kind of audience rating statistical technology, relate in particular to a kind of LED display device method for statisticsing audience rating.
Background technology
In daily life, the media such as traditional television set, can, by electronic equipment statistics spectator attendances such as Set Top Box, realize the accurate statistics of audience ratings.But another kind of communications media-LED Display Technique is rapidly developed, LED display out of doors in advertisement application more and more, in the prior art, LED display has only been realized information transfer capability, cannot realize the statistics to effective attendance.
Summary of the invention
Technical problem to be solved by this invention is: a kind of display device method for statisticsing audience rating is provided, realizes the statistics to the effective attendance of LED display.
For solving the problems of the technologies described above, the present invention proposes a kind of display device method for statisticsing audience rating, comprise the following steps:
Step 1, display device shows the 2 D code information with server address information;
Step 2, spectators utilize end of scan device scan Quick Response Code, and by wireless network access server, end of scan equipment connection server enters information and transmits interface;
Step 3, server is added up the number of times of access.
Further, also comprise step 2-1 in described step 2, spectators transmit interface in information and input effective identifying information; In described step 3, also comprise step 3-1, server is obtained spectators' identifying information, and external data base is added up and store or sent to identifying information.
Further, described step 2 also comprises step 2-2, and information is transmitted interface display checking and obtained value-added service information indicating, also comprises step 3-2 in described step 3, spectators obtain authorization information by end of scan equipment, by obtaining the value-added service information that server sends after checking.
Further, described end of scan equipment is smart mobile phone, and described effective identifying information is phone number, and spectators obtain authorization information by smart mobile phone, by verify the mode of rear employing note obtain server send value-added service information.
Further, described value-added service information comprises wifi password, favor information and/or gift coupons.
Further, described display device comprises LED display and information delivery server, and described LED display and information delivery server adopt C/S framework.
Further, described identifying information is phone number, email address and/or No. QQ.
Further, described information is transmitted interface and is provided with input information frame, and described input information frame comprises phone number inputting interface, email address inputting interface and/or QQ inputting interface.
Further, described step 1 also comprises that, by display device broadcast advertisement information, described advertising message is separated broadcasting with 2 D code information.
Technique scheme at least has following beneficial effect: the Quick Response Code that the present invention adopts end of scan device scan display device to issue by spectators, and transmit interface by the wireless network information that enters, obtain again spectators' identifying information by the information transmission interface on end of scan equipment by background server, and the identifying information of statistics is sent to external data base, realize the statistics to the effective attendance of LED display.
Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to better understand technological means of the present invention, and can be implemented according to the content of specification, and for above and other object of the present invention, feature and advantage can be become apparent, below especially exemplified by preferred embodiment, and coordinate accompanying drawing, be described in detail as follows.
Brief description of the drawings
Fig. 1 is the flow chart of display device method for statisticsing audience rating of the present invention.
Embodiment
It should be noted that, in the situation that not conflicting, the feature in embodiment and embodiment in the application can combine mutually.Below in conjunction with accompanying drawing, the present invention is described further.
As shown in Figure 1, the display device method for statisticsing audience rating of the embodiment of the present invention, comprises the following steps:
Step 1, display device shows the 2 D code information with server address information, wherein, display device comprises LED display and information delivery server, described LED display and information delivery server adopt C/S framework, Quick Response Code are presented to the precalculated position of LED display with the form of picture.Information delivery server can send to Quick Response Code on all LED displays of networking, also can send on the LED display of appointment and show, simultaneously by display device broadcast advertisement information, and advertising message is separated broadcasting with 2 D code information, such as changing the Quick Response Code of certain LED display demonstration, only need to operate at information delivery server end, then the picture of Quick Response Code is changed and issue and just can, other advertising message can not change, such as the video pictures of playing, music etc.Avoid Quick Response Code to be placed on advertising message the inside, take a position of advertising message, Quick Response Code changes just need to make play content again, and the mode that the present invention adopts makes advertising message and Quick Response Code separate independent play-out, this compound mode is more flexible, has reduced the time of the information of preparing advertising.
Step 2, spectators utilize end of scan device scan Quick Response Code, and by wireless network access server, end of scan equipment connection server enters information and transmits interface, wherein, retouching terminal equipment can be smart mobile phone, also can be other intelligent terminals such as panel computer, transmit on interface and be provided with input information frame in information, described input information frame comprises phone number inputting interface, email address inputting interface and/or QQ inputting interface, facilitates spectators to provide different communication modes according to the situation of oneself.Here, end of scan equipment is the intelligent terminal that possesses wireless connecting function, and end of scan equipment is provided with wireless communication module, in the present embodiment, end of scan equipment is smart mobile phone, can certainly be other intelligent wearing equipment such as panel computer, in this no limit.Spectators pass through end of scan device scan Quick Response Code, and transmit interface by the wireless network information that enters; Information is transmitted interface and is provided with input information frame, described input information frame is independent phone number inputting interface, can certainly be one or more combinations in email address inputting interface, QQ inputting interface etc., here, it is web interface that information is transmitted interface, and access mode can be that an internet network address can be also the entry address of local wireless local area network.
Step 3, server is added up the number of times of access.
As another kind of execution mode, in step 2, also comprise step 2-1, spectators transmit interface in information and input effective identifying information; In described step 3, also comprise step 3-1, server is obtained spectators' identifying information, and external data base is added up and store or sent to identifying information, and identifying information is phone number, or the account information such as email address, No. QQ.In the present embodiment, server comprise playing module for controlling display device play content, for the memory module of store identification information, for generating and send the identifying code transceiver module of identifying code and for identifying information being carried out to the administration module of statistical analysis; Identifying information is phone number, can be also other account information such as email address, No. QQ, does not limit at this, and spectators' information that server finally can be added up at least comprises attendance and phone number etc., for advertiser provides audience rating data accurately.
Further, also comprise step 2-1 in step 2, information is transmitted interface prompt checking and is obtained value-added service information, in described step 3, also comprise step 3-2, spectators obtain authorization information by end of scan equipment, spectators obtain by after verifying the value-added service information that server sends, wherein, value-added service information comprises wifi password, favor information and/or gift coupons etc., can effectively transfer like this spectators' participation enthusiasm, also can allow more facility give spectators, improve people's quality of life simultaneously.
In concrete use procedure, first to make the Quick Response Code that transmits interface access mode with information, issue this Quick Response Code to LED display by information delivery server, now, watch the spectators of LED display to adopt smart mobile phone scanning Quick Response Code, the information entering on smart mobile phone is transmitted interface, such as the interface of entering the Web page, because information transmission interface is provided with input information frame, spectators fill in the phone number of this smart mobile phone in input information frame the inside, can certainly input email address, other people's account information such as QQ, then server is obtained after spectators' telephone number, send authorization information to spectators by the mode of note, spectators obtain authorization information by smart mobile phone, by adopting again the mode of note to obtain the experience value-added service that businessman provides after checking, such as near the wifi password of free use, near the favor information in market, the gift coupons that can freely get etc., further improve the enthusiasm that spectators participate in.
The above is the specific embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications are also considered as protection scope of the present invention.