技术领域technical field
本发明涉及搜索的技术领域，特别是涉及一种搜索结果的展示方法、一种搜索结果的展示装置和一种搜索结果的展示系统。The present invention relates to the technical field of search, in particular to a search result display method, a search result display device and a search result display system.
背景技术Background technique
随着网络的迅速发展，网络信息急剧增加。用户为了在海量的网络信息中寻找所需的网络信息，通常使用搜索引擎进行搜索。With the rapid development of the network, network information has increased dramatically. In order to find desired network information among massive network information, users usually use search engines to search.
搜索引擎指自动从因特网搜集信息，经过一定整理以后，提供给用户进行查询的系统。网络信息浩瀚万千，而且毫无秩序，所有的网络信息像汪洋上的一个个小岛，网页链接是这些小岛之间纵横交错的桥梁，而搜索引擎，则为用户绘制一幅一目了然的信息地图，供用户随时查阅。A search engine refers to a system that automatically collects information from the Internet, and after a certain arrangement, provides it to users for query. The network information is vast and disorderly. All network information is like small islands in the ocean. Web links are bridges between these small islands. Search engines draw a clear picture of information for users. The map is available for users to consult at any time.
但是，网络信息增长的速度和人们获取所需信息能力之间的矛盾越来越突出，过量的网络信息使得用户在搜索网络信息的时候要进行繁琐的人工过滤，耗费大量时间和精力，网络信息的搜索效率很低。However, the contradiction between the growth rate of network information and the ability of people to obtain the required information is becoming more and more prominent. Excessive network information makes users have to perform cumbersome manual filtering when searching for network information, which consumes a lot of time and energy. The search efficiency is very low.
发明内容Contents of the invention
鉴于上述问题，提出了本发明以便提供一种克服上述问题或者至少部分地解决上述问题的一种搜索结果的展示方法和相应的一种搜索结果的展示装置、一种搜索结果的展示系统。In view of the above problems, the present invention is proposed to provide a search result display method, a corresponding search result display device, and a search result display system that overcome the above problems or at least partially solve the above problems.
依据本发明的一个方面，提供了一种搜索结果的展示方法，包括：According to one aspect of the present invention, a method for displaying search results is provided, including:
接收客户端发送的搜索请求；所述搜索请求中包括搜索关键词；receiving a search request sent by the client; the search request includes search keywords;
搜索与所述搜索关键词匹配的多个网站信息；其中，所述网站信息中包括排序信息、一个或多个类别信息，以及，分别归属于所述类别信息的网页信息；其中，排序在先的网站信息的类别条目多于排序在后的网站信息的类别条目；Search for a plurality of website information that matches the search keywords; wherein, the website information includes ranking information, one or more category information, and webpage information respectively belonging to the category information; wherein, the ranking is first The category entries of the website information of the website are more than the category entries of the website information sorted later;
将所述网站信息返回所述客户端；所述客户端用于按照所述排序信息在当前界面展示所述网站信息；其中，排序在先的网站信息的展示区域大于排序在后的网站信息的展示区域。Returning the website information to the client; the client is used to display the website information on the current interface according to the sorting information; wherein, the display area of the website information sorted earlier is larger than that of the website information sorted later display area.
可选地，所述搜索与所述搜索关键词匹配的网站信息的步骤包括：Optionally, the step of searching for website information matching the search keywords includes:
对所述搜索关键词进行分词处理，获得搜索分词；performing word segmentation processing on the search keywords to obtain search word segmentation;
采用所述搜索分词在预置的特征词组成的集合中进行匹配；Using the search word segmentation to match in a set of preset feature words;
当匹配成功时，提取匹配成功的特征词所属的集合对应的网站信息。When the matching is successful, the website information corresponding to the set to which the successfully matched feature words belong is extracted.
可选地，所述网站信息通过以下方式获得：Optionally, the website information is obtained in the following ways:
分别采用一个或多个类别对应的网页信息训练一个或多个类别模型；Using web page information corresponding to one or more categories to train one or more category models;
分别计算新的网页信息归属于所述一个或多个类别的一个或多个概率；respectively calculating one or more probabilities that the new webpage information belongs to the one or more categories;
采用所述一个或多个概率计算所述新的网页信息，分别归属于所述一个或多个类别的置信度；Using the one or more probabilities to calculate the confidence of the new webpage information belonging to the one or more categories;
当最高的置信度大于预设的置信度阈值时，判定所述网页信息归属于最高的置信度对应的类别。When the highest confidence level is greater than the preset confidence level threshold, it is determined that the webpage information belongs to the category corresponding to the highest confidence level.
可选地，所述排序信息通过执行所述网站信息的预期点击率和预置权重的乘积计算获得。Optionally, the ranking information is obtained by calculating the product of the expected click rate of the website information and the preset weight.
根据本发明的另一方面，提供了一种搜索结果的展示装置，包括：According to another aspect of the present invention, a search result display device is provided, including:
搜索请求接收模块，适于接收客户端发送的搜索请求；所述搜索请求中包括搜索关键词；The search request receiving module is adapted to receive the search request sent by the client; the search request includes search keywords;
网站信息搜索模块，适于搜索与所述搜索关键词匹配的多个网站信息；其中，所述网站信息中包括排序信息、一个或多个类别信息，以及，分别归属于所述类别信息的网页信息；其中，排序在先的网站信息的类别条目多于排序在后的网站信息的类别条目；A website information search module, adapted to search for a plurality of website information matching the search keyword; wherein, the website information includes ranking information, one or more category information, and web pages respectively belonging to the category information information; wherein the first-ranked website information has more category entries than the lower-ranked website information;
网站信息返回模块，适于将所述网站信息返回所述客户端；所述客户端用于按照所述排序信息在当前界面展示所述网站信息；其中，排序在先的网站信息的展示区域大于排序在后的网站信息的展示区域。The website information returning module is adapted to return the website information to the client; the client is used to display the website information on the current interface according to the sorting information; wherein, the display area of the website information sorted first is larger than The display area of the sorted website information.
可选地，所述网站信息搜索模块还适于：Optionally, the website information search module is also suitable for:
对所述搜索关键词进行分词处理，获得搜索分词；performing word segmentation processing on the search keywords to obtain search word segmentation;
采用所述搜索分词在预置的特征词组成的集合中进行匹配；Using the search word segmentation to match in a set of preset feature words;
当匹配成功时，提取匹配成功的特征词所属的集合对应的网站信息。When the matching is successful, the website information corresponding to the set to which the successfully matched feature words belong is extracted.
可选地，所述网站信息通过以下方式获得：Optionally, the website information is obtained in the following ways:
分别采用一个或多个类别对应的网页信息训练一个或多个类别模型；Using web page information corresponding to one or more categories to train one or more category models;
分别计算新的网页信息归属于所述一个或多个类别的一个或多个概率；respectively calculating one or more probabilities that the new webpage information belongs to the one or more categories;
采用所述一个或多个概率计算所述新的网页信息，分别归属于所述一个或多个类别的置信度；Using the one or more probabilities to calculate the confidence of the new webpage information belonging to the one or more categories;
当最高的置信度大于预设的置信度阈值时，判定所述网页信息归属于最高的置信度对应的类别。When the highest confidence level is greater than the preset confidence level threshold, it is determined that the webpage information belongs to the category corresponding to the highest confidence level.
可选地，所述排序信息通过执行所述网站信息的预期点击率和预置权重的乘积计算获得。Optionally, the ranking information is obtained by calculating the product of the expected click rate of the website information and the preset weight.
根据本发明的另一方面，提供了一种搜索结果的展示系统，所述系统包括服务器和客户端；According to another aspect of the present invention, a search result display system is provided, the system includes a server and a client;
所述服务器包括：The servers include:
搜索请求接收模块，适于接收客户端发送的搜索请求；所述搜索请求中包括搜索关键词；The search request receiving module is adapted to receive the search request sent by the client; the search request includes search keywords;
网站信息搜索模块，适于搜索与所述搜索关键词匹配的多个网站信息；其中，所述网站信息中包括排序信息、一个或多个类别信息，以及，分别归属于所述类别信息的网页信息；其中，排序在先的网站信息的类别条目多于排序在后的网站信息的类别条目；A website information search module, adapted to search for a plurality of website information matching the search keyword; wherein, the website information includes ranking information, one or more category information, and web pages respectively belonging to the category information information; wherein the first-ranked website information has more category entries than the lower-ranked website information;
网站信息返回模块，适于将所述网站信息返回所述客户端；A website information returning module, adapted to return the website information to the client;
所述客户端包括：The clients include:
搜索请求发送模块，适于向所述服务器发送的搜索请求；A search request sending module, adapted to send a search request to the server;
网站信息接收模块，适于接收所述服务器返回的网站信息；The website information receiving module is adapted to receive the website information returned by the server;
网站信息显示模块，适于按照所述排序信息在当前界面展示所述网站信息；其中，排序在先的网站信息的展示区域大于排序在后的网站信息的展示区域。The website information display module is adapted to display the website information on the current interface according to the ranking information; wherein, the display area of the website information ranked first is larger than the display area of the website information ranked later.
可选地，所述网站信息搜索模块还适于：Optionally, the website information search module is also suitable for:
对所述搜索关键词进行分词处理，获得搜索分词；performing word segmentation processing on the search keywords to obtain search word segmentation;
采用所述搜索分词在预置的特征词组成的集合中进行匹配；Using the search word segmentation to match in a set of preset feature words;
当匹配成功时，提取匹配成功的特征词对应的网站信息。When the matching is successful, the website information corresponding to the successfully matched feature words is extracted.
本发明实施例使用客户端发送的搜索请求中的搜索关键词，搜索匹配的多个网站信息，并将网站信息返回客户端，而网站信息中包括排序信息、一个或多个类别信息，以及，分别归属于该类别信息的网页信息，而且，排序在先的网站信息的类别条目多于排序在后的网站信息的类别条目，使得客户端可以按照排序信息在当前界面展示网站信息，并且，排序在先的网站信息的展示区域大于排序在后的网站信息的展示区域，从而形成了结构化的搜索结果，一方面，对于归类后的网页信息，使得用户避免重复对网站信息进行繁琐的人工过滤，不仅减少时间和精力的耗费，而且也减少客户端与搜索端的系统资源消耗，减少网络带宽的占用，另一方面，对于排序在先的网站信息具有更多的类别条目以及展示位置，提高了展示用户所需的信息的几率，增加了用户的点击转化率，从而提高了搜索、展示效率。The embodiment of the present invention uses the search keyword in the search request sent by the client to search for multiple matching website information, and returns the website information to the client, and the website information includes sorting information, one or more category information, and, Webpage information belonging to the category information respectively, and the category entries of the website information sorted first are more than the category entries of the website information sorted later, so that the client can display website information on the current interface according to the sorting information, and, sorting The display area of the previous website information is larger than the display area of the website information sorted later, thus forming a structured search result. On the one hand, for the classified webpage information, users can avoid repeated tedious manual work on the website information Filtering not only reduces the time and energy consumption, but also reduces the system resource consumption of the client and the search end, and reduces the network bandwidth occupation. On the other hand, there are more category entries and display positions for the website information sorted first, which improves It improves the probability of displaying the information required by users, increases the conversion rate of users' clicks, and thus improves the efficiency of search and display.
上述说明仅是本发明技术方案的概述，为了能够更清楚了解本发明的技术手段，而可依照说明书的内容予以实施，并且为了让本发明的上述和其它目的、特征和优点能够更明显易懂，以下特举本发明的具体实施方式。The above description is only an overview of the technical solution of the present invention. In order to better understand the technical means of the present invention, it can be implemented according to the contents of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and understandable , the specific embodiments of the present invention are enumerated below.
附图说明Description of drawings
通过阅读下文优选实施方式的详细描述，各种其他的优点和益处对于本领域普通技术人员将变得清楚明了。附图仅用于示出优选实施方式的目的，而并不认为是对本发明的限制。而且在整个附图中，用相同的参考符号表示相同的部件。在附图中：Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiment. The drawings are only for the purpose of illustrating a preferred embodiment and are not to be considered as limiting the invention. Also throughout the drawings, the same reference numerals are used to designate the same components. In the attached picture:
图1示出了根据本发明一个实施例的一种搜索结果的展示方法实施例的步骤流程图；FIG. 1 shows a flow chart of the steps of an embodiment of a method for displaying search results according to an embodiment of the present invention;
图2示出了根据本发明一个实施例的一种搜索结果的展示结构示意图；Fig. 2 shows a schematic diagram of a display structure of a search result according to an embodiment of the present invention;
图3示出了根据本发明一个实施例的一种搜索结果的展示示例图；FIG. 3 shows an exemplary display diagram of a search result according to an embodiment of the present invention;
图4示出了根据本发明一个实施例的一种搜索结果的展示示例图；Fig. 4 shows an exemplary display diagram of a search result according to an embodiment of the present invention;
图5示出了根据本发明一个实施例的一种搜索结果的展示装置实施例的结构框图；以及FIG. 5 shows a structural block diagram of an embodiment of an apparatus for displaying search results according to an embodiment of the present invention; and
图6示出了根据本发明一个实施例的一种搜索结果的展示系统实施例的结构框图。Fig. 6 shows a structural block diagram of an embodiment of a system for displaying search results according to an embodiment of the present invention.
具体实施方式Detailed ways
下面将参照附图更详细地描述本公开的示例性实施例。虽然附图中显示了本公开的示例性实施例，然而应当理解，可以以各种形式实现本公开而不应被这里阐述的实施例所限制。相反，提供这些实施例是为了能够更透彻地理解本公开，并且能够将本公开的范围完整的传达给本领域的技术人员。Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
参照图1，示出了根据本发明一个实施例的一种搜索结果的展示实施例的步骤流程图，具体可以包括如下步骤：Referring to FIG. 1 , it shows a flow chart of the steps of an example of displaying search results according to an embodiment of the present invention, which may specifically include the following steps:
步骤S110，接收客户端发送的搜索请求；所述搜索请求中包括搜索关键词；Step S110, receiving a search request sent by the client; the search request includes search keywords;
需要说明的是，客户端可以为非独立的客户端，例如浏览器(可以用于加载网页搜索引擎)、浏览器中用于搜索的插件、其他应用程序中用于搜索的组件等等，也可以为独立的客户端，例如专门用于搜索的客户端，本发明实施例对此不作限制。It should be noted that the client can be a non-independent client, such as a browser (which can be used to load a webpage search engine), a plug-in used for searching in a browser, a component used for searching in other applications, etc. It may be an independent client, such as a client specially used for searching, which is not limited in this embodiment of the present invention.
搜索请求可以是指用户发出的搜索某个搜索关键词匹配的网络信息的指示。例如，当用户在浏览器中打开的网页搜索引擎的搜索栏中输入某个搜索关键词并点击确定按钮或按下回车键时，相当于接收到了用户的搜索请求。又例如，当用户在即时搜索引擎中输入某个搜索关键词时，就相当于接收到了发送的搜索请求。The search request may refer to an instruction sent by a user to search for network information matching a certain search keyword. For example, when the user enters a certain search keyword in the search bar of the web search engine opened in the browser and clicks the OK button or presses the Enter key, it is equivalent to receiving the user's search request. For another example, when a user inputs a certain search keyword in the instant search engine, it is equivalent to receiving a sent search request.
步骤S120，搜索与所述搜索关键词匹配的多个网站信息；Step S120, searching for a plurality of website information matching the search keyword;
应用本发明实施例，可以在网站信息数据库中搜索与所述搜索关键词匹配的多个网站信息，该网站信息数据库可以按照一定的结构目录存储大量的网络信息。By applying the embodiment of the present invention, a plurality of website information matching the search keyword can be searched in the website information database, and the website information database can store a large amount of network information according to a certain structure directory.
一方面，可以预先派出一个能够在网上发现新网站并抓文件的应用程序，这个应用程序通常称之为蜘蛛。蜘蛛从已知的数据库出发，就像正常用户的浏览器一样访问这些网站并抓取文件。蜘蛛搜索引擎会跟踪网站中的链接，访问更多的网站，而抓取的文件会被存入网站信息数据库。On the one hand, an application, commonly called a spider, that can discover new sites on the web and grab files can be pre-dispatched. Starting from known databases, spiders access these sites and grab files just like normal users' browsers. The spider search engine will follow the links in the website to visit more websites, and the captured files will be stored in the website information database.
另一方面，可以接收网站主提交的网站信息(例如广告主提交广告数据)，在进行了结构化处理(例如分类)之后，存入网站信息数据库。On the other hand, website information submitted by website owners (for example, advertisement data submitted by advertisers) can be received, and after structured processing (for example, classification), it can be stored in the website information database.
在本发明的一种可选实施例中，步骤S120可以包括如下子步骤：In an optional embodiment of the present invention, step S120 may include the following substeps:
子步骤S11，对所述搜索关键词进行分词处理，获得搜索分词；Sub-step S11, performing word segmentation processing on the search keywords to obtain search word segmentation;
下面介绍一些常用的分词方法：Here are some common word segmentation methods:
1、基于字符串匹配的分词方法：是指按照一定的策略将待分析的汉字串与一个预置的机器词典中的词条进行匹配，若在词典中找到某个字符串，则匹配成功(识别出一个词)。实际使用的分词系统，都是把机械分词作为一种初分手段，还需通过利用各种其它的语言信息来进一步提高切分的准确率。1. Word segmentation method based on string matching: refers to matching the Chinese character string to be analyzed with the entry in a preset machine dictionary according to a certain strategy. If a certain string is found in the dictionary, the match is successful ( recognized a word). The word segmentation systems actually used all use mechanical word segmentation as a means of initial segmentation, and it is necessary to use various other language information to further improve the accuracy of segmentation.
2、基于特征扫描或标志切分的分词方法：是指优先在待分析字符串中识别和切分出一些带有明显特征的词，以这些词作为断点，可将原字符串分为较小的串再来进机械分词，从而减少匹配的错误率；或者将分词和词类标注结合起来，利用丰富的词类信息对分词决策提供帮助，并且在标注过程中又反过来对分词结果进行检验、调整，从而提高切分的准确率。2. Word segmentation method based on feature scanning or token segmentation: it refers to identifying and segmenting some words with obvious characteristics in the character string to be analyzed first, and using these words as breakpoints, the original character string can be divided into relatively Small strings are then mechanically segmented to reduce the matching error rate; or combine word segmentation and part-of-speech tagging, use rich part-of-speech information to help word segmentation decisions, and in turn check and adjust the word segmentation results during the tagging process , so as to improve the accuracy of segmentation.
3、基于理解的分词方法：是指通过让计算机模拟人对句子的理解，达到识别词的效果。其基本思想就是在分词的同时进行句法、语义分析，利用句法信息和语义信息来处理歧义现象。它通常包括三个部分：分词子系统、句法语义子系统、总控部分。在总控部分的协调下，分词子系统可以获得有关词、句子等的句法和语义信息来对分词歧义进行判断，即它模拟了人对句子的理解过程。这种分词方法需要使用大量的语言知识和信息。3. Comprehension-based word segmentation method: It refers to the effect of recognizing words by letting the computer simulate the human understanding of the sentence. Its basic idea is to perform syntactic and semantic analysis at the same time of word segmentation, and use syntactic information and semantic information to deal with ambiguity. It usually includes three parts: the word segmentation subsystem, the syntax and semantics subsystem, and the general control part. Under the coordination of the general control part, the word segmentation subsystem can obtain syntactic and semantic information about words and sentences to judge the ambiguity of word segmentation, that is, it simulates the process of human understanding of sentences. This word segmentation method requires the use of a large amount of language knowledge and information.
4、基于统计的分词方法：是指，中文信息中由于字与字相邻共现的频率或概率能够较好的反映成词的可信度，所以可以对语料中相邻共现的各个字的组合的频度进行统计，计算它们的互现信息，以及计算两个汉字X、Y的相邻共现概率。互现信息可以体现汉字之间结合关系的紧密程度。当紧密程度高于某一个阈值时，便可认为此字组可能构成了一个词。这种方法只需对语料中的字组频度进行统计，不需要切分词典。4. The word segmentation method based on statistics: it means that the frequency or probability of adjacent co-occurrence of words in Chinese information can better reflect the credibility of the word, so it is possible to analyze the adjacent co-occurrence of each word in the corpus. Combination frequency statistics, calculate their mutual occurrence information, and calculate the adjacent co-occurrence probability of two Chinese characters X, Y. Mutual appearance information can reflect the closeness of the combination relationship between Chinese characters. When the degree of closeness is higher than a certain threshold, it can be considered that this word group may form a word. This method only needs to count the frequency of words in the corpus, and does not need to divide the dictionary.
子步骤S12，采用所述搜索分词在预置的特征词组成的集合中进行匹配；Sub-step S12, using the search participle to match in the set of preset feature words;
在本发明实施例中，可以预先选取一个或多个特征词组成一个集合，特征词组成的集合可以设置对应的网站信息。In the embodiment of the present invention, one or more characteristic words may be selected in advance to form a set, and corresponding website information may be set for the set composed of characteristic words.
例如，在电子商务中，可以预置竞价词(即特征词)的集合，该竞价词的集合可以与广告数据(即网站信息)进行捆绑。具体地，竞价词可以为广告主为自己的广告所购买的词，一旦用户通过这个词搜索到了广告主的广告(造成曝光)并造成点击，则可以按照广告主购买的这个竞价词的计价扣取广告主账户的单次点击广告费。For example, in e-commerce, a set of bidding words (ie, feature words) can be preset, and the set of bidding words can be bundled with advertisement data (ie, website information). Specifically, the bidding word can be a word purchased by the advertiser for its own advertisement. Once the user searches for the advertiser's advertisement through this word (resulting in exposure) and causes a click, the price of the bidding word purchased by the advertiser can be deducted. Get the single-click advertising fee of the advertiser's account.
在具体实现中，当搜索分词与特征词内容一样时，可以判定该搜索分词与该特征词匹配。In a specific implementation, when the search participle has the same content as the feature word, it may be determined that the search participle matches the feature word.
当搜索分词与特征词内容不一样时，可以将搜索分词改成一个或多个查询意图一致的搜索相近词，例如，可以将搜索分词“爸比”改写为“爸爸”、“Dady”和“父亲”，再采用搜索相近词在特征词组成的集合中进行匹配，在搜索相近词与特征词内容一样时，可以判定该搜索分词与该特征词匹配。When the search word is not the same as the feature word, you can change the search word to one or more similar search words with the same query intent. For example, you can rewrite the search word "Daddy" as "Daddy", "Dady" and " Father", and then search for similar words to match in the set of feature words. When the content of the search similar words is the same as that of the feature words, it can be determined that the search participle matches the feature words.
子步骤S13，当匹配成功时，提取匹配成功的特征词所属的集合对应的网站信息。Sub-step S13, when the matching is successful, extract the website information corresponding to the set to which the successfully matched feature words belong.
当成功匹配时，可以在网站信息数据库中提取匹配成功的特征词所属的集合对应的网站信息。When the match is successful, the website information corresponding to the set to which the successfully matched feature word belongs may be extracted from the website information database.
在本发明的一种可选实施例中，所述网站信息中可以包括排序信息、一个或多个类别信息，以及，分别归属于所述类别信息的网页信息；其中，排序在先的网站信息的类别条目可以多于排序在后的网站信息的类别条目；In an optional embodiment of the present invention, the website information may include ranking information, one or more category information, and web page information respectively belonging to the category information; wherein, the website information ranked first There may be more category entries than the category entries of the website information sorted later;
在本发明实施例的一种可选示例中，所述排序信息通过执行所述网站信息的预期点击率和预置权重的乘积计算获得。In an optional example of the embodiment of the present invention, the ranking information is obtained by calculating the product of the expected click rate of the website information and the preset weight.
需要说明的是，在不同的行业中，面对的业务对象也不尽相同，例如在电子商务行业中面对的业务对象可以为广告数据、在媒体行业中面对的业务对象可以为新闻数据等等，而不同的业务对象具有不同的价值标准，因此，在不同的行业中，根据不同的影响因素设置权重，以对网站信息进行排序。It should be noted that in different industries, the business objects faced are also different. For example, the business objects faced in the e-commerce industry can be advertising data, and the business objects faced in the media industry can be news data. And so on, and different business objects have different value standards, therefore, in different industries, set weights according to different influencing factors to sort website information.
以下以电子商务中的广告数据为示例进行说明。The following uses advertisement data in e-commerce as an example for illustration.
在本示例中，预置权重可以为广告主的出价，则本示例可以通过以下公式计算排序信息：In this example, the preset weight can be the advertiser's bid, and in this example, the ranking information can be calculated by the following formula:
RS(RankScore)＝CTR*BidPriceRS(RankScore)=CTR*BidPrice
其中，RS为排序信息，BidPrice为广告主出价，CTR为广告的点击率。Among them, RS is the ranking information, BidPrice is the advertiser's bid, and CTR is the click-through rate of the advertisement.
而CTR具体可以为广告的有效点击量与广告的曝光量的比值，在排序时CTR是未知的，因此需要预估。具体地，可以采用逻辑回归模型进行预估，其中用于预估的特征数据可以包含很多，例如，文字描述、行业、价格区间、成交、访问量等数据，同时也可以会考虑时间，假期等因素。The CTR can specifically be the ratio of the effective clicks of the advertisement to the exposure of the advertisement. The CTR is unknown when sorting, so it needs to be estimated. Specifically, a logistic regression model can be used for estimation, where the feature data used for estimation can include a lot, for example, data such as text description, industry, price range, transaction, visit volume, etc., and time, holidays, etc. can also be considered factor.
在本发明的一种可选实施例中，所述网站信息可以通过以下方式获得：In an optional embodiment of the present invention, the website information can be obtained in the following ways:
子步骤S21，分别采用一个或多个类别对应的网页信息训练一个或多个类别模型；Sub-step S21, using web page information corresponding to one or more categories to train one or more category models;
子步骤S22，分别计算新的网页信息归属于所述一个或多个类别的一个或多个概率；Sub-step S22, respectively calculating one or more probabilities that the new web page information belongs to the one or more categories;
子步骤S23，采用所述一个或多个概率计算所述新的网页信息，分别归属于所述一个或多个类别的置信度；Sub-step S23, using the one or more probabilities to calculate the confidence that the new webpage information belongs to the one or more categories respectively;
子步骤S24，当最高的置信度大于预设的置信度阈值时，判定所述网页信息归属于最高的置信度对应的类别。Sub-step S24, when the highest confidence level is greater than the preset confidence level threshold, it is determined that the webpage information belongs to the category corresponding to the highest confidence level.
应用本发明实施例，早期可以通过自身收集或网站主(例如电子商务中的广告主)提交分类信息和网页信息的对应关系来积累数据；当分类信息和网页信息的对应匹配关系达到一定数量后，可以将通过搜索查询相关网页中与已知内容相关的内容，并与已知的分类信息和网页信息配搭来进行进一步训练，从而自动扩展出新的分类信息和网页信息的匹配关系。By applying the embodiment of the present invention, data can be accumulated in the early stage through self-collection or website owners (such as advertisers in e-commerce) submitting the corresponding relationship between classified information and webpage information; when the corresponding matching relationship between classified information and webpage information reaches a certain amount, , further training can be performed by searching and querying content related to known content in related web pages and matching them with known classification information and web page information, so as to automatically expand the matching relationship between new classification information and web page information.
在本发明实施例的一种可选示例中，训练过程可以如下：In an optional example of the embodiment of the present invention, the training process may be as follows:
1、各个分类信息中网页信息中包含大量的文本信息，可以用于训练各个分类信息的类别模型M(i)(i＝1…N)，类别模型可以包括朴素贝叶斯模型、N-Gram(大词汇连续语音识别中常用的一种语言模型)模型等等；1. The webpage information in each classification information contains a large amount of text information, which can be used to train the category model M(i) (i=1...N) of each classification information. The category model can include Naive Bayesian model, N-Gram (a language model commonly used in large vocabulary continuous speech recognition) model, etc.;
2、计算新的网页信息T归属于类别模型M(i)(i＝1…N)的概率CP(i)，基于CP(i)计算网页信息T归属各个类别模型M(i)(i＝1…N)上的置信度；2. Calculate the probability CP(i) that the new web page information T belongs to the category model M(i) (i=1...N), and calculate the web page information T based on CP(i) to belong to each category model M(i) (i= Confidence on 1...N);
具体地，可以通过以下公式计算置信度：Specifically, the confidence can be calculated by the following formula:
Conf(i)＝CP(i)/sum(CP(i))Conf(i)=CP(i)/sum(CP(i))
其中，Conf(i)为置信度，CP(i)为概率，sum()为求和函数，i为正整数且i小于或等于类别信息的数量。Among them, Conf(i) is confidence, CP(i) is probability, sum() is a summation function, i is a positive integer and i is less than or equal to the number of category information.
3、若置信度最高的网页信息m的置信度Conf(m)大于或等于预设的置信度阈值Thresh，则将该网页信息m添加至该类别信息中，若小于置信度阈值Thresh则可以转至人工整理。3. If the confidence Conf(m) of the webpage information m with the highest confidence is greater than or equal to the preset confidence threshold Thresh, add the webpage information m to the category information, and if it is less than the confidence threshold Thresh, you can turn to to manual finishing.
步骤S130，将所述网站信息返回所述客户端；Step S130, returning the website information to the client;
在具体实现中，所述客户端用于按照所述排序信息在当前界面展示所述网站信息；In a specific implementation, the client is used to display the website information on the current interface according to the ranking information;
其中，排序在先的网站信息的展示区域可以大于排序在后的网站信息的展示区域。Wherein, the display area of the first-ranked website information may be larger than the display area of the second-ranked website information.
当用户点击该网页信息时，可以加载该网页信息对应的网页，获取更加详细的信息。When the user clicks on the web page information, the web page corresponding to the web page information may be loaded to obtain more detailed information.
例如，如图2所示的客户端展示界面中，区域A、区域B和区域C可以分别用于展示三个不同的网站信息。区域A排序比区域B前，区域B排序比区域C前，因此，区域A的展示区域比区域B的展示区域大，区域B的展示区域比区域C的展示区域大，区域A的类别条目比区域B的类别条目多，区域B的的类别条目比区域C的的类别条目多。For example, in the client display interface shown in FIG. 2 , area A, area B, and area C can be used to display three different website information respectively. The ranking of area A is higher than that of area B, and the ranking of area B is higher than that of area C. Therefore, the display area of area A is larger than that of area B, the display area of area B is larger than that of area C, and the category entries of area A are larger than that of area C. Area B has more category entries, and area B has more category entries than area C.
在区域A中，区域D可以用于展示网站标题信息，在区域D下方，可以在最左侧位置展示类别信息，例如区域E，在类别信息之后的位置，可以用于展示归属于该类别信息的一个或多个网页信息，例如区域F。此外，本示例中可以设置第一功能按键，例如按键G，当用户通过鼠标点击等方式触发该第一功能按键时，可以展示更多的，属于该类别信息的网页信息。In area A, area D can be used to display website title information. Below area D, category information can be displayed at the leftmost position. For example, area E, after category information, can be used to display information belonging to this category One or more webpage information of , such as area F. In addition, in this example, a first function button, such as button G, can be set. When the user clicks on the first function button by means of a mouse, more webpage information belonging to this category of information can be displayed.
在区域B、C中，可以设置第二功能按键，例如按键H，当用户通过鼠标点击等方式触发该第二功能按键时，可以展示更多的类别信息，以及，属于该类别信息的网页信息。In areas B and C, a second function button, such as button H, can be set. When the user triggers the second function button by mouse click, etc., more category information and webpage information belonging to the category information can be displayed. .
本发明实施例使用客户端发送的搜索请求中的搜索关键词，搜索匹配的多个网站信息，并将网站信息返回客户端，而网站信息中包括排序信息、一个或多个类别信息，以及，分别归属于该类别信息的网页信息，而且，排序在先的网站信息的类别条目多于排序在后的网站信息的类别条目，使得客户端可以按照排序信息在当前界面展示网站信息，并且，排序在先的网站信息的展示区域大于排序在后的网站信息的展示区域，从而形成了结构化的搜索结果，一方面，对于归类后的网页信息，使得用户避免重复对网站信息进行繁琐的人工过滤，不仅减少时间和精力的耗费，而且也减少客户端与搜索端的系统资源消耗，减少网络带宽的占用，另一方面，对于排序在先的网站信息具有更多的类别条目以及展示位置，提高了展示用户所需的信息的几率，增加了用户的点击转化率，从而提高了搜索、展示效率。The embodiment of the present invention uses the search keyword in the search request sent by the client to search for multiple matching website information, and returns the website information to the client, and the website information includes sorting information, one or more category information, and, Webpage information belonging to the category information respectively, and the category entries of the website information sorted first are more than the category entries of the website information sorted later, so that the client can display website information on the current interface according to the sorting information, and, sorting The display area of the previous website information is larger than the display area of the website information sorted later, thus forming a structured search result. On the one hand, for the classified webpage information, users can avoid repeated tedious manual work on the website information Filtering not only reduces the time and energy consumption, but also reduces the system resource consumption of the client and the search end, and reduces the network bandwidth occupation. On the other hand, there are more category entries and display positions for the website information sorted first, which improves It improves the probability of displaying the information required by users, increases the conversion rate of users' clicks, and thus improves the efficiency of search and display.
以下通过几种应用场景的示例对本发明实施例作进一步说明：The embodiments of the present invention are further described below through examples of several application scenarios:
应用场景一：用户请求搜索“招商加盟”；Application Scenario 1: The user requests to search for "Join Merchants";
对“招商加盟”进行分词处理，获得“招商”和“加盟”，同时预置有一个集合{“招商加盟”、“加盟招商”、“加盟”、“项目加盟”……}，“招商”和“加盟”在这个集合中匹配成功，则可以获取如图3所示的该集合对应的网站信息。其中一个网站信息包括类别信息“服饰鞋包”、“饰品玩具”和“家具建材”，在类别信息“服饰鞋包”中包括网页信息“女装”、“童装”、“男装”、“女装”、“内衣”、“牛仔”等等。当用户点击“女装”时，则可以加载“女装”对应的网页，获取更多关于“女装”的信息。Carry out word segmentation processing on "Join Merchants" to obtain "Merchants" and "Join". At the same time, there is a set {"Join Merchants", "Join Merchants", "Join", "Project Join"...}, "Merchants" If the match with "Join" is successful in this set, then the website information corresponding to this set as shown in FIG. 3 can be obtained. One of the website information includes category information "clothing, shoes and bags", "accessories and toys", and "furniture and building materials". , 'lingerie', 'denim', and so on. When the user clicks on "women's clothing", the web page corresponding to "women's clothing" can be loaded to obtain more information about "women's clothing".
应用场景二：用户请求搜索“英语培训”；Application Scenario 2: The user requests to search for "English training";
对“英语培训”进行分词处理，获得“英语”和“培训”，同时预置有一个集合{“英语培训”、“雅思”、“托福”、“商务英语”……}，“英语”和“培训”在这个集合中匹配成功，则可以获取如图4所示的该集合对应的网站信息。其中一个网站信息包括类别信息“热门课程”、“出国考试”、“大学英语”和“优能中学”，在类别信息“大学英语”中包括网页信息“考研”、“四级”、“六级”、“考研无忧计划”等等。当用户点击“六级”时，则可以加载“六级”对应的网页，获取更多关于“六级”的信息。Perform word segmentation on "English Training" to obtain "English" and "Training". At the same time, there is a preset set {"English Training", "IELTS", "TOEFL", "Business English"...}, "English" and If "training" is successfully matched in this set, then the website information corresponding to this set as shown in FIG. 4 can be obtained. One of the website information includes category information "popular courses", "examination abroad", "college English" and "Youneng Middle School". Grade", "Public Entrance Examination Worry-free Plan" and so on. When the user clicks on "Level 6", the webpage corresponding to "Level 6" can be loaded to obtain more information about "Level 6".
对于方法实施例，为了简单描述，故将其都表述为一系列的动作组合，但是本领域技术人员应该知悉，本发明实施例并不受所描述的动作顺序的限制，因为依据本发明实施例，某些步骤可以采用其他顺序或者同时进行。其次，本领域技术人员也应该知悉，说明书中所描述的实施例均属于优选实施例，所涉及的动作并不一定是本发明实施例所必须的。For the method embodiment, for the sake of simple description, it is expressed as a series of action combinations, but those skilled in the art should know that the embodiment of the present invention is not limited by the described action order, because according to the embodiment of the present invention , certain steps may be performed in other order or simultaneously. Secondly, those skilled in the art should also know that the embodiments described in the specification belong to preferred embodiments, and the actions involved are not necessarily required by the embodiments of the present invention.
参照图5，示出了根据本发明一个实施例的一种搜索结果的展示装置实施例的结构框图，具体可以包括如下模块：Referring to FIG. 5 , it shows a structural block diagram of an embodiment of an apparatus for displaying search results according to an embodiment of the present invention, which may specifically include the following modules:
搜索请求接收模块510，适于接收客户端发送的搜索请求；所述搜索请求中包括搜索关键词；The search request receiving module 510 is adapted to receive a search request sent by the client; the search request includes search keywords;
网站信息搜索模块520，适于搜索与所述搜索关键词匹配的多个网站信息；其中，所述网站信息中可以包括排序信息、一个或多个类别信息，以及，分别归属于所述类别信息的网页信息；其中，排序在先的网站信息的类别条目可以多于排序在后的网站信息的类别条目；The website information search module 520 is adapted to search for a plurality of website information matching the search keywords; wherein, the website information may include ranking information, one or more category information, and belong to the category information respectively web page information; wherein, the category entries of the website information sorted first may be more than the category entries of the website information sorted behind;
网站信息返回模块530，适于将所述网站信息返回所述客户端；所述客户端可以用于按照所述排序信息在当前界面展示所述网站信息；其中，排序在先的网站信息的展示区域可以大于排序在后的网站信息的展示区域。The website information returning module 530 is adapted to return the website information to the client; the client can be used to display the website information on the current interface according to the sorting information; wherein, the display of the website information ranked first The area may be larger than the display area of the website information sorted later.
在本发明的一种可选实施例中，所述网站信息搜索模块520还可以适于：In an optional embodiment of the present invention, the website information search module 520 may also be adapted to:
对所述搜索关键词进行分词处理，获得搜索分词；performing word segmentation processing on the search keywords to obtain search word segmentation;
采用所述搜索分词在预置的特征词组成的集合中进行匹配；Using the search word segmentation to match in a set of preset feature words;
当匹配成功时，提取匹配成功的特征词所属的集合对应的网站信息。When the matching is successful, the website information corresponding to the set to which the successfully matched feature words belong is extracted.
在本发明的一种可选实施例中，所述网站信息可以通过以下方式获得：In an optional embodiment of the present invention, the website information can be obtained in the following ways:
分别采用一个或多个类别对应的网页信息训练一个或多个类别模型；Using web page information corresponding to one or more categories to train one or more category models;
分别计算新的网页信息归属于所述一个或多个类别的一个或多个概率；respectively calculating one or more probabilities that the new webpage information belongs to the one or more categories;
采用所述一个或多个概率计算所述新的网页信息，分别归属于所述一个或多个类别的置信度；Using the one or more probabilities to calculate the confidence of the new webpage information belonging to the one or more categories;
当最高的置信度大于预设的置信度阈值时，判定所述网页信息归属于最高的置信度对应的类别。When the highest confidence level is greater than the preset confidence level threshold, it is determined that the webpage information belongs to the category corresponding to the highest confidence level.
在本发明实施例的一种可选示例中，所述排序信息可以通过执行所述网站信息的预期点击率和预置权重的乘积计算获得。In an optional example of the embodiment of the present invention, the ranking information may be obtained by calculating the product of the expected click rate of the website information and the preset weight.
参照图6，示出了根据本发明一个实施例的一种搜索结果的展示系统实施例的结构框图，该系统可以包括服务器610和客户端620Referring to FIG. 6 , it shows a structural block diagram of an embodiment of a system for displaying search results according to an embodiment of the present invention, the system may include a server 610 and a client 620
所述服务器610可以包括如下模块：The server 610 may include the following modules:
搜索请求接收模块611，适于接收客户端发送的搜索请求；所述搜索请求中包括搜索关键词；The search request receiving module 611 is adapted to receive a search request sent by the client; the search request includes search keywords;
网站信息搜索模块612，适于搜索与所述搜索关键词匹配的多个网站信息；其中，所述网站信息中可以包括排序信息、一个或多个类别信息，以及，分别归属于所述类别信息的网页信息；其中，排序在先的网站信息的类别条目可以多于排序在后的网站信息的类别条目；The website information search module 612 is adapted to search for a plurality of website information matching the search keywords; wherein, the website information may include sorting information, one or more category information, and belong to the category information respectively web page information; wherein, the category entries of the website information sorted first may be more than the category entries of the website information sorted behind;
网站信息返回模块613，适于将所述网站信息返回所述客户端；所述客户端可以用于按照所述排序信息在当前界面展示所述网站信息；其中，排序在先的网站信息的展示区域可以大于排序在后的网站信息的展示区域；The website information returning module 613 is adapted to return the website information to the client; the client can be used to display the website information on the current interface according to the ranking information; wherein, the display of the website information ranked first The area can be larger than the display area of the ranked website information;
所述客户端620可以包括如下模块：The client 620 may include the following modules:
搜索请求发送模块621，适于向所述服务器发送的搜索请求；A search request sending module 621, adapted to send a search request to the server;
网站信息接收模块622，适于接收所述服务器返回的网站信息；The website information receiving module 622 is adapted to receive the website information returned by the server;
网站信息显示模块623，适于按照所述排序信息在当前界面展示所述网站信息；其中，排序在先的网站信息的展示区域可以大于排序在后的网站信息的展示区域。The website information display module 623 is adapted to display the website information on the current interface according to the ranking information; wherein, the display area of the website information ranked first may be larger than the display area of the website information ranked later.
在本发明的一种可选实施例中，所述网站信息搜索模块612还可以适于：In an optional embodiment of the present invention, the website information search module 612 may also be adapted to:
对所述搜索关键词进行分词处理，获得搜索分词；performing word segmentation processing on the search keywords to obtain search word segmentation;
采用所述搜索分词在预置的特征词组成的集合中进行匹配；Using the search word segmentation to match in a set of preset feature words;
当匹配成功时，提取匹配成功的特征词所属的集合对应的网站信息。When the matching is successful, the website information corresponding to the set to which the successfully matched feature words belong is extracted.
在本发明的一种可选实施例中，所述网站信息可以通过以下方式获得：In an optional embodiment of the present invention, the website information can be obtained in the following ways:
分别采用一个或多个类别对应的网页信息训练一个或多个类别模型；Using web page information corresponding to one or more categories to train one or more category models;
分别计算新的网页信息归属于所述一个或多个类别的一个或多个概率；respectively calculating one or more probabilities that the new webpage information belongs to the one or more categories;
采用所述一个或多个概率计算所述新的网页信息，分别归属于所述一个或多个类别的置信度；Using the one or more probabilities to calculate the confidence of the new webpage information belonging to the one or more categories;
当最高的置信度大于预设的置信度阈值时，判定所述网页信息归属于最高的置信度对应的类别。When the highest confidence level is greater than the preset confidence level threshold, it is determined that the webpage information belongs to the category corresponding to the highest confidence level.
在本发明实施例的一种可选示例中，所述排序信息可以通过执行所述网站信息的预期点击率和预置权重的乘积计算获得。In an optional example of the embodiment of the present invention, the ranking information may be obtained by calculating the product of the expected click rate of the website information and the preset weight.
对于装置、系统实施例而言，由于其与方法实施例基本相似，所以描述的比较简单，相关之处参见方法实施例的部分说明即可。As for the device and system embodiments, since they are basically similar to the method embodiments, the description is relatively simple, and for relevant parts, please refer to part of the description of the method embodiments.
在此提供的算法和显示不与任何特定计算机、虚拟系统或者其它设备固有相关。各种通用系统也可以与基于在此的示教一起使用。根据上面的描述，构造这类系统所要求的结构是显而易见的。此外，本发明也不针对任何特定编程语言。应当明白，可以利用各种编程语言实现在此描述的本发明的内容，并且上面对特定语言所做的描述是为了披露本发明的最佳实施方式。The algorithms and displays presented herein are not inherently related to any particular computer, virtual system, or other device. Various generic systems can also be used with the teachings based on this. The structure required to construct such a system is apparent from the above description. Furthermore, the present invention is not specific to any particular programming language. It should be understood that various programming languages can be used to implement the content of the present invention described herein, and the above description of specific languages is for disclosing the best mode of the present invention.
在此处所提供的说明书中，说明了大量具体细节。然而，能够理解，本发明的实施例可以在没有这些具体细节的情况下实践。在一些实例中，并未详细示出公知的方法、结构和技术，以便不模糊对本说明书的理解。In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure the understanding of this description.
类似地，应当理解，为了精简本公开并帮助理解各个发明方面中的一个或多个，在上面对本发明的示例性实施例的描述中，本发明的各个特征有时被一起分组到单个实施例、图、或者对其的描述中。然而，并不应将该公开的方法解释成反映如下意图：即所要求保护的本发明要求比在每个权利要求中所明确记载的特征更多的特征。更确切地说，如下面的权利要求书所反映的那样，发明方面在于少于前面公开的单个实施例的所有特征。因此，遵循具体实施方式的权利要求书由此明确地并入该具体实施方式，其中每个权利要求本身都作为本发明的单独实施例。Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, in order to streamline this disclosure and to facilitate an understanding of one or more of the various inventive aspects, various features of the invention are sometimes grouped together in a single embodiment, figure, or its description. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.
本领域那些技术人员可以理解，可以对实施例中的设备中的模块进行自适应性地改变并且把它们设置在与该实施例不同的一个或多个设备中。可以把实施例中的模块或单元或组件组合成一个模块或单元或组件，以及此外可以把它们分成多个子模块或子单元或子组件。除了这样的特征和/或过程或者单元中的至少一些是相互排斥之外，可以采用任何组合对本说明书(包括伴随的权利要求、摘要和附图)中公开的所有特征以及如此公开的任何方法或者设备的所有过程或单元进行组合。除非另外明确陈述，本说明书(包括伴随的权利要求、摘要和附图)中公开的每个特征可以由提供相同、等同或相似目的的替代特征来代替。Those skilled in the art can understand that the modules in the device in the embodiment can be adaptively changed and arranged in one or more devices different from the embodiment. Modules or units or components in the embodiments may be combined into one module or unit or component, and furthermore may be divided into a plurality of sub-modules or sub-units or sub-assemblies. All features disclosed in this specification (including accompanying claims, abstract and drawings) and any method or method so disclosed may be used in any combination, except that at least some of such features and/or processes or units are mutually exclusive. All processes or units of equipment are combined. Each feature disclosed in this specification (including accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
此外，本领域的技术人员能够理解，尽管在此所述的一些实施例包括其它实施例中所包括的某些特征而不是其它特征，但是不同实施例的特征的组合意味着处于本发明的范围之内并且形成不同的实施例。例如，在下面的权利要求书中，所要求保护的实施例的任意之一都可以以任意的组合方式来使用。Furthermore, those skilled in the art will understand that although some embodiments described herein include some features included in other embodiments but not others, combinations of features from different embodiments are meant to be within the scope of the invention. and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.
本发明的各个部件实施例可以以硬件实现，或者以在一个或者多个处理器上运行的软件模块实现，或者以它们的组合实现。本领域的技术人员应当理解，可以在实践中使用微处理器或者数字信号处理器(DSP)来实现根据本发明实施例的搜索结果的展示设备中的一些或者全部部件的一些或者全部功能。本发明还可以实现为用于执行这里所描述的方法的一部分或者全部的设备或者装置程序(例如，计算机程序和计算机程序产品)。这样的实现本发明的程序可以存储在计算机可读介质上，或者可以具有一个或者多个信号的形式。这样的信号可以从因特网网站上下载得到，或者在载体信号上提供，或者以任何其他形式提供。The various component embodiments of the present invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art should understand that a microprocessor or a digital signal processor (DSP) may be used in practice to implement some or all functions of some or all components in the device for displaying search results according to the embodiments of the present invention. The present invention can also be implemented as an apparatus or an apparatus program (for example, a computer program and a computer program product) for performing a part or all of the methods described herein. Such a program for realizing the present invention may be stored on a computer-readable medium, or may be in the form of one or more signals. Such a signal may be downloaded from an Internet site, or provided on a carrier signal, or provided in any other form.
应该注意的是上述实施例对本发明进行说明而不是对本发明进行限制，并且本领域技术人员在不脱离所附权利要求的范围的情况下可设计出替换实施例。在权利要求中，不应将位于括号之间的任何参考符号构造成对权利要求的限制。单词“包含”不排除存在未列在权利要求中的元件或步骤。位于元件之前的单词“一”或“一个”不排除存在多个这样的元件。本发明可以借助于包括有若干不同元件的硬件以及借助于适当编程的计算机来实现。在列举了若干装置的单元权利要求中，这些装置中的若干个可以是通过同一个硬件项来具体体现。单词第一、第二、以及第三等的使用不表示任何顺序。可将这些单词解释为名称。It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention can be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In a unit claim enumerating several means, several of these means can be embodied by one and the same item of hardware. The use of the words first, second, and third, etc. does not indicate any order. These words can be interpreted as names.
本发明的实施例公开A1、一种搜索结果的展示方法，包括：Embodiments of the present invention disclose A1, a method for displaying search results, comprising:
接收客户端发送的搜索请求；所述搜索请求中包括搜索关键词；receiving a search request sent by the client; the search request includes search keywords;
搜索与所述搜索关键词匹配的多个网站信息；其中，所述网站信息中包括排序信息、一个或多个类别信息，以及，分别归属于所述类别信息的网页信息；其中，排序在先的网站信息的类别条目多于排序在后的网站信息的类别条目；Search for a plurality of website information that matches the search keywords; wherein, the website information includes ranking information, one or more category information, and webpage information respectively belonging to the category information; wherein, the ranking is first The category entries of the website information of the website are more than the category entries of the website information sorted later;
将所述网站信息返回所述客户端；所述客户端用于按照所述排序信息在当前界面展示所述网站信息；其中，排序在先的网站信息的展示区域大于排序在后的网站信息的展示区域。Returning the website information to the client; the client is used to display the website information on the current interface according to the sorting information; wherein, the display area of the website information sorted earlier is larger than that of the website information sorted later display area.
A2、如A1所述的方法，所述搜索与所述搜索关键词匹配的网站信息的步骤包括：A2. The method as described in A1, the step of searching for website information matching the search keywords includes:
对所述搜索关键词进行分词处理，获得搜索分词；performing word segmentation processing on the search keywords to obtain search word segmentation;
采用所述搜索分词在预置的特征词组成的集合中进行匹配；Using the search word segmentation to match in a set of preset feature words;
当匹配成功时，提取匹配成功的特征词所属的集合对应的网站信息。When the matching is successful, the website information corresponding to the set to which the successfully matched feature words belong is extracted.
A3、如A1所述的方法，所述网站信息通过以下方式获得：A3. The method as described in A1, the website information is obtained in the following ways:
分别采用一个或多个类别对应的网页信息训练一个或多个类别模型；Using web page information corresponding to one or more categories to train one or more category models;
分别计算新的网页信息归属于所述一个或多个类别的一个或多个概率；respectively calculating one or more probabilities that the new webpage information belongs to the one or more categories;
采用所述一个或多个概率计算所述新的网页信息，分别归属于所述一个或多个类别的置信度；Using the one or more probabilities to calculate the confidence of the new webpage information belonging to the one or more categories;
当最高的置信度大于预设的置信度阈值时，判定所述网页信息归属于最高的置信度对应的类别。When the highest confidence level is greater than the preset confidence level threshold, it is determined that the webpage information belongs to the category corresponding to the highest confidence level.
A4、如A1所述的方法，所述排序信息通过执行所述网站信息的预期点击率和预置权重的乘积计算获得。A4. The method described in A1, wherein the ranking information is obtained by calculating the product of the expected click-through rate and the preset weight of the website information.
本发明的实施例还公开了B5、一种搜索结果的展示装置，包括：The embodiment of the present invention also discloses B5, a display device for search results, comprising:
搜索请求接收模块，适于接收客户端发送的搜索请求；所述搜索请求中包括搜索关键词；The search request receiving module is adapted to receive the search request sent by the client; the search request includes search keywords;
网站信息搜索模块，适于搜索与所述搜索关键词匹配的多个网站信息；其中，所述网站信息中包括排序信息、一个或多个类别信息，以及，分别归属于所述类别信息的网页信息；其中，排序在先的网站信息的类别条目多于排序在后的网站信息的类别条目；A website information search module, adapted to search for a plurality of website information matching the search keyword; wherein, the website information includes ranking information, one or more category information, and web pages respectively belonging to the category information information; wherein the first-ranked website information has more category entries than the lower-ranked website information;
网站信息返回模块，适于将所述网站信息返回所述客户端；所述客户端用于按照所述排序信息在当前界面展示所述网站信息；其中，排序在先的网站信息的展示区域大于排序在后的网站信息的展示区域。The website information returning module is adapted to return the website information to the client; the client is used to display the website information on the current interface according to the sorting information; wherein, the display area of the website information sorted first is larger than The display area of the sorted website information.
B6、如B5所述的装置，所述网站信息搜索模块还适于：B6, the device as described in B5, the website information search module is also suitable for:
对所述搜索关键词进行分词处理，获得搜索分词；performing word segmentation processing on the search keywords to obtain search word segmentation;
采用所述搜索分词在预置的特征词组成的集合中进行匹配；Using the search word segmentation to match in a set of preset feature words;
当匹配成功时，提取匹配成功的特征词所属的集合对应的网站信息。When the matching is successful, the website information corresponding to the set to which the successfully matched feature words belong is extracted.
B7、如B5所述的装置，所述网站信息通过以下方式获得：B7. The device as described in B5, the website information is obtained through the following methods:
分别采用一个或多个类别对应的网页信息训练一个或多个类别模型；Using web page information corresponding to one or more categories to train one or more category models;
分别计算新的网页信息归属于所述一个或多个类别的一个或多个概率；respectively calculating one or more probabilities that the new webpage information belongs to the one or more categories;
采用所述一个或多个概率计算所述新的网页信息，分别归属于所述一个或多个类别的置信度；Using the one or more probabilities to calculate the confidence of the new webpage information belonging to the one or more categories;
当最高的置信度大于预设的置信度阈值时，判定所述网页信息归属于最高的置信度对应的类别。When the highest confidence level is greater than the preset confidence level threshold, it is determined that the webpage information belongs to the category corresponding to the highest confidence level.
B8、如B5所述的装置，所述排序信息通过执行所述网站信息的预期点击率和预置权重的乘积计算获得。B8. The device according to B5, wherein the ranking information is obtained by calculating the product of the expected click rate of the website information and the preset weight.
本发明的实施例还公开了C9、一种搜索结果的展示系统，所述系统包括服务器和客户端；The embodiment of the present invention also discloses C9, a search result display system, the system includes a server and a client;
所述服务器包括：The servers include:
搜索请求接收模块，适于接收客户端发送的搜索请求；所述搜索请求中包括搜索关键词；The search request receiving module is adapted to receive the search request sent by the client; the search request includes search keywords;
网站信息搜索模块，适于搜索与所述搜索关键词匹配的多个网站信息；其中，所述网站信息中包括排序信息、一个或多个类别信息，以及，分别归属于所述类别信息的网页信息；其中，排序在先的网站信息的类别条目多于排序在后的网站信息的类别条目；A website information search module, adapted to search for a plurality of website information matching the search keyword; wherein, the website information includes ranking information, one or more category information, and web pages respectively belonging to the category information information; wherein the first-ranked website information has more category entries than the lower-ranked website information;
网站信息返回模块，适于将所述网站信息返回所述客户端；A website information returning module, adapted to return the website information to the client;
所述客户端包括：The clients include:
搜索请求发送模块，适于向所述服务器发送的搜索请求；A search request sending module, adapted to send a search request to the server;
网站信息接收模块，适于接收所述服务器返回的网站信息；The website information receiving module is adapted to receive the website information returned by the server;
网站信息显示模块，适于按照所述排序信息在当前界面展示所述网站信息；其中，排序在先的网站信息的展示区域大于排序在后的网站信息的展示区域。The website information display module is adapted to display the website information on the current interface according to the ranking information; wherein, the display area of the website information ranked first is larger than the display area of the website information ranked later.
C10、如C9所述的系统，所述网站信息搜索模块还适于：C10, the system as described in C9, the website information search module is also suitable for:
对所述搜索关键词进行分词处理，获得搜索分词；performing word segmentation processing on the search keywords to obtain search word segmentation;
采用所述搜索分词在预置的特征词组成的集合中进行匹配；Using the search word segmentation to match in a set of preset feature words;
当匹配成功时，提取匹配成功的特征词对应的网站信息。When the matching is successful, the website information corresponding to the successfully matched feature words is extracted.
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410171945.XACN103984705B (en) | 2014-04-25 | 2014-04-25 | A kind of methods of exhibiting of search result, device and system |
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410171945.XACN103984705B (en) | 2014-04-25 | 2014-04-25 | A kind of methods of exhibiting of search result, device and system |
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| CN103984705Atrue CN103984705A (en) | 2014-08-13 |
| CN103984705B CN103984705B (en) | 2018-05-04 |
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| CN201410171945.XAActiveCN103984705B (en) | 2014-04-25 | 2014-04-25 | A kind of methods of exhibiting of search result, device and system |
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