CN103810620A - Advertisement serving optimization method and system for same - Google Patents
Advertisement serving optimization method and system for sameDownload PDFInfo
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- CN103810620A CN103810620ACN201410059328.0ACN201410059328ACN103810620ACN 103810620 ACN103810620 ACN 103810620ACN 201410059328 ACN201410059328 ACN 201410059328ACN 103810620 ACN103810620 ACN 103810620A
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- 238000000034methodMethods0.000titleclaimsabstractdescription19
- 238000007619statistical methodMethods0.000claimsabstractdescription5
- 238000004891communicationMethods0.000claimsdescription5
- 238000004458analytical methodMethods0.000abstractdescription5
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Abstract
Description
Technical field
The technical field that the present invention relates to communication, particularly relates to a kind of advertisement putting optimization method and system thereof.
Background technology
In today of ecommerce high speed development, the particularly electric business to B2C pattern, is pendulum matter of utmost importance in face of it as how minimum advertising input realizes maximum economic benefit.The electric business who manages the functional products such as medicine, health food for some, for better services client, online customer service is absolutely necessary, and after client's on-line consulting customer service, allows customer service help it to place an order, and will cause like this order to trace to the source.Also just cannot add up the advertisement source that generates order.
Between traffic statistics analysis, online customer service system, order processing system, independent existence, has formed information island.The advertisement source placing an order by customer service, must manually determine its advertisement source.Cannot automatically identify, lose time and easily make mistakes, inefficiency.The selected customer service product of enterprise or form ordering system and traffic statistics analysis software derive from different software developers, and developer does not provide corresponding interface routine.Such as flow analysis system does not provide interface to order processing system, the self-service like this data that place an order cannot be docked with traffic statistics analytic system.
Summary of the invention
The present invention, to integrate flow information statistical study in ecommerce, order processing as basis, realizes order source analysis, thereby makes advertisement putting maximize revenue.
A kind of advertisement putting optimization method, it comprises the following steps:
Set up advertising database, this database at least comprises following information: advertisement ID and corresponding popularization link;
Embed Javascript at webpage and gather code, gather the recorded information of browsing of calling party, inquire about described advertising database, obtain the advertisement ID that calling party is accessed;
Generate order, the advertisement ID of described acquisition is saved in sequence information;
Carry out statistical study for some orders, obtain the advertisement ID that each order is corresponding.
Further, described advertising database also comprises one or more in following information: advertiser, advertisement position, the popularization page, popularization mark.
The recorded information of browsing of the calling party of described collection comprises one or more in following information: browse sequence number, client CookieID, client SessionID, the page of being interviewed, advertisement ID, browse the start time, stop duration.
The advertisement ID that described acquisition calling party is accessed specifically comprises the following steps: according to described client CookieID, client SessionID, obtain the popularization link of client identity information and access thereof, inquire about described advertising database and obtain corresponding advertisement ID.
The present invention also provides a kind of advertisement putting optimization system, and it comprises:
Advertising database, for storing advertisement ID and corresponding popularization link;
Information acquisition module, for gathering code by embedding Javascript at webpage, gathers the recorded information of browsing of calling party;
Matching module, for according to the recorded information of browsing of described information acquisition module collection, inquires about described advertising database, obtains the advertisement ID that calling party is accessed;
Order module, for generating order, is saved to the advertisement ID of described acquisition in sequence information;
Statistical analysis module, for carrying out statistical study for some orders, obtains the advertisement ID that each order is corresponding.
Particularly: above-mentioned advertisement putting optimization system can also comprise customer service assembly, carry out online communication for client with the corresponding customer service of access advertisement.
Advertisement putting optimization method of the present invention and system, according to the order generating, extract its corresponding advertisement ID, obtains the advertisement source of each order; Integrate flow information statistical study, order processing, realized order source analysis, and then optimized advertisement putting, ad revenue is maximized.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of advertisement putting optimization method the first embodiment of the present invention;
Fig. 2 is the schematic flow sheet of advertisement putting optimization method the second embodiment of the present invention;
Fig. 3 is the schematic diagram of a kind of embodiment of advertisement putting optimization system of the present invention.
Embodiment
Please check the schematic flow sheet of Fig. 1 advertisement putting optimization method the first embodiment of the present invention.
Advertisement putting optimization method the first embodiment of the present invention, comprises the following steps:
S100, set up advertising database, this database at least comprises following information: advertisement ID and corresponding popularization link;
S102, embed Javascript gather code at webpage, what gather calling party browses recorded information,
S104, inquire about described advertising database, obtain the advertisement ID that calling party is accessed;
S106, generation order, be saved to the advertisement ID of described acquisition in sequence information;
S108, carry out statistical study for some orders, obtain the advertisement ID that each order is corresponding.
Further, above-mentioned advertising database is managed all promotion messages, it also comprises following information: advertiser, advertisement position, the popularization page, popularization mark etc., for example promote page http://www.lvshou.com/topic/asq/, linked as http://www.lvshou.com/topic/asq/ in the popularization of QQ word chain? adsfromQQText; Wherein "? adsfrom " for promoting mark, QQ is advertiser, Text is gray advertisement position attribute.
The recorded information of browsing of the calling party of above-mentioned collection comprises one or more in following information: browse sequence number, client CookieID, client SessionID, the page of being interviewed, advertisement ID, browse the start time, stop duration.
In above-mentioned steps S106, obtaining the advertisement ID that calling party accesses specifically comprises the following steps: according to client CookieID, client SessionID, obtain the popularization link of client identity information and access thereof, queries ad database obtains corresponding advertisement ID.
Please check that Fig. 2 the present invention communicates to connect the schematic flow sheet of distribution method the second embodiment.
In above-mentioned steps S106, the generation of order can be divided into two kinds of situations, and one is that S1051, client oneself are guided and placed an order by webpage, another kind be S1052, client by customer service online communication, customer service help client place an order; In two kinds of situations, be all automatically to identify customer information and obtain corresponding advertisement ID and be generated to order central.
Advertisement putting optimization method of the present invention, according to the order generating, extracts its corresponding advertisement ID, obtains the advertisement source of each order; Integrate flow information statistical study, order processing, realized order source analysis, and then optimized advertisement putting, ad revenue is maximized.
Please check the schematic diagram of a kind of embodiment of Fig. 3 advertisement putting optimization system of the present invention.
Advertisement putting optimization system of the present invention, it comprises:
Matchingmodule 30, for according to the recorded information of browsing of described information acquisition module collection, inquires about described advertising database, obtains the advertisement ID that calling party is accessed;
Above-mentioned advertisement putting optimization system can also comprisecustomer service assembly 60, carries out online communication for client with the corresponding customer service of access advertisement.
Concrete process prescription is as follows:
Set up advertising database, managing advertisement information.In website, all pages embed JAVASCRIP code, for load information acquisition module and customer service assembly; In the customer self-service of the site shopping car module loading order module module that places an order; The customer service that loads order module in the customer service assembly module that places an order.
Information acquisition module records client and browses track, obtains client identity information, identification advertisement ID; Click customer service consulting, identification advisory customers identity information, obtains client's advertisement ID, records consulting situation.Or do not seek advice from customer service.
Self-service placing an order: when client places an order, by the customer self-service module that places an order, preserve sequence information, the identification client identity information that places an order, obtains advertisement ID.Customer service agency places an order, and when customer requirement customer service helps it to place an order, advertisement ID is transmitted into the customer service module that places an order, and preserves client's sequence information.
Data analysis processing: analyze the order data in each advertisement source from multiple dimensions, realize various analytical statements; According to analyzing statistical tables and reports, optimize advertisement putting.
Contact staff acts on behalf of client and places an order, automatically identification order source, thereby realize from the placing an order of order, Cheng Dan, sign for, the effect of the dimension such as the amount of money, the number assessment advertisement of return-charge, make data processing more efficient, prepare, avoid manually determining the mistake in advertisement source.
The above embodiment has only expressed several embodiment of the present invention, and it describes comparatively concrete and detailed, but can not therefore be interpreted as the restriction to the scope of the claims of the present invention.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection domain of patent of the present invention should be as the criterion with claims.
Claims (8)
1. an advertisement putting optimization method, is characterized in that, comprises the following steps:
Set up advertising database, this database at least comprises following information: advertisement ID and corresponding popularization link;
Embed Javascript at webpage and gather code, gather the recorded information of browsing of calling party, inquire about described advertising database, obtain the advertisement ID that calling party is accessed;
Generate order, the advertisement ID of described acquisition is saved in sequence information;
Carry out statistical study for some orders, obtain the advertisement ID that each order is corresponding.
2. advertisement putting optimization method as claimed in claim 1, is characterized in that, described database also comprises one or more in following information: advertiser, advertisement position, the popularization page, popularization mark.
3. advertisement putting optimization method as claimed in claim 1 or 2, it is characterized in that, the recorded information of browsing of the calling party of described collection comprises one or more in following information: browse sequence number, client CookieID, client SessionID, the page of being interviewed, advertisement ID, browse the start time, stop duration.
4. advertisement putting optimization method as claimed in claim 3, is characterized in that, the advertisement ID that described acquisition calling party is accessed specifically comprises the following steps:
According to described client CookieID, client [yb1], obtain the popularization link of client identity information and access thereof, inquire about described advertising database and obtain corresponding advertisement ID.
5. an advertisement putting optimization system, is characterized in that, comprising:
Advertising database, for storing advertisement ID and corresponding popularization link;
Information acquisition module, for gathering code by embedding Javascript at webpage, gathers the recorded information of browsing of calling party;
Matching module, for according to the recorded information of browsing of described information acquisition module collection, inquires about described advertising database, obtains the advertisement ID that calling party is accessed;
Order module, for generating order, is saved to the advertisement ID of described acquisition in sequence information;
Statistical analysis module, for carrying out statistical study for some orders, obtains the advertisement ID that each order is corresponding.
6. advertisement putting optimization system as claimed in claim 5, is characterized in that: described advertising database also comprises one or more in following information: advertiser, advertisement position, the popularization page, popularization mark.
7. advertisement putting optimization system as claimed in claim 6, is characterized in that: the recorded information of browsing of the calling party of described collection comprises one or more in following information: browse sequence number, client CookieID, client SessionID, the page of being interviewed, advertisement ID, browse the start time, stop duration.
8. advertisement putting optimization system as claimed in claim 7, is characterized in that, further comprises customer service assembly, carries out online communication for client with the corresponding customer service of access advertisement.
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| CN201410059328.0ACN103810620A (en) | 2014-02-21 | 2014-02-21 | Advertisement serving optimization method and system for same |
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| CN201410059328.0ACN103810620A (en) | 2014-02-21 | 2014-02-21 | Advertisement serving optimization method and system for same |
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Cited By (19)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104680396A (en)* | 2015-02-13 | 2015-06-03 | 北京集奥聚合科技有限公司 | Method and system for monitoring broadcast of accurate exposure of advertisements in real time |
| CN107025563A (en)* | 2016-01-29 | 2017-08-08 | 福建天晴数码有限公司 | Follow the trail of the method and system for delivering advertisement |
| CN107491999A (en)* | 2016-06-13 | 2017-12-19 | 北京京东尚科信息技术有限公司 | A kind of active page introduces the statistical method of order volume, apparatus and system |
| CN107886382A (en)* | 2016-09-29 | 2018-04-06 | 北京京东尚科信息技术有限公司 | The method, apparatus and system of channel drainage effect in analyzing web site station |
| CN108804695A (en)* | 2018-06-14 | 2018-11-13 | 广州谱道网络科技有限公司 | Promotion link generation and identification method and device |
| CN109559058A (en)* | 2018-12-12 | 2019-04-02 | 广州蓝深科技有限公司 | A kind of e-commerce user behavioral data analytical technology based on cloud computing |
| CN110188957A (en)* | 2019-06-03 | 2019-08-30 | 南京微尚信息技术有限公司 | Website intelligent optimization extension system |
| CN110210897A (en)* | 2019-05-20 | 2019-09-06 | 福州米鱼信息科技有限公司 | A kind of advertisement position monitoring method and system merging online and offline |
| CN110223130A (en)* | 2018-03-01 | 2019-09-10 | 北京京东尚科信息技术有限公司 | A kind of method and apparatus of data analysis |
| CN110363564A (en)* | 2019-05-28 | 2019-10-22 | 成都美美臣科技有限公司 | One e-business network station automatic advertisement sending method |
| CN111127092A (en)* | 2019-12-20 | 2020-05-08 | 中富通集团股份有限公司 | Method for improving click rate of application advertisement of intelligent equipment and storage medium |
| CN112241893A (en)* | 2019-07-16 | 2021-01-19 | 北京国双科技有限公司 | Order effect evaluation method and device, machine-readable storage medium and processor |
| CN112307370A (en)* | 2020-10-26 | 2021-02-02 | 银盛通信有限公司 | An order source tracking method and system |
| CN112307277A (en)* | 2020-09-29 | 2021-02-02 | 西安赢瑞电子有限公司 | Chinese character string matching pre-judging method |
| CN112348572A (en)* | 2020-10-21 | 2021-02-09 | 厦门羽星科技股份有限公司 | Statistical method and system for network advertisement effect |
| CN112598485A (en)* | 2021-01-07 | 2021-04-02 | 衢州光明电力投资集团有限公司赋腾科技分公司 | Power transmission and distribution equipment order management system based on electronic mall |
| CN113420218A (en)* | 2021-06-30 | 2021-09-21 | 北京百度网讯科技有限公司 | Information matching method, device, equipment, storage medium and computer program product |
| CN114493794A (en)* | 2022-02-07 | 2022-05-13 | 北京百度网讯科技有限公司 | Order generation method and device |
| CN114841728A (en)* | 2022-03-23 | 2022-08-02 | 阿里巴巴（中国）有限公司 | Traffic monitoring service processing method and electronic equipment |
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Cited By (20)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104680396A (en)* | 2015-02-13 | 2015-06-03 | 北京集奥聚合科技有限公司 | Method and system for monitoring broadcast of accurate exposure of advertisements in real time |
| CN107025563A (en)* | 2016-01-29 | 2017-08-08 | 福建天晴数码有限公司 | Follow the trail of the method and system for delivering advertisement |
| CN107491999A (en)* | 2016-06-13 | 2017-12-19 | 北京京东尚科信息技术有限公司 | A kind of active page introduces the statistical method of order volume, apparatus and system |
| CN107491999B (en)* | 2016-06-13 | 2020-12-22 | 北京京东尚科信息技术有限公司 | Statistical method, device and system for incoming order quantity of active pages |
| CN107886382A (en)* | 2016-09-29 | 2018-04-06 | 北京京东尚科信息技术有限公司 | The method, apparatus and system of channel drainage effect in analyzing web site station |
| CN110223130A (en)* | 2018-03-01 | 2019-09-10 | 北京京东尚科信息技术有限公司 | A kind of method and apparatus of data analysis |
| CN108804695A (en)* | 2018-06-14 | 2018-11-13 | 广州谱道网络科技有限公司 | Promotion link generation and identification method and device |
| CN109559058A (en)* | 2018-12-12 | 2019-04-02 | 广州蓝深科技有限公司 | A kind of e-commerce user behavioral data analytical technology based on cloud computing |
| CN110210897A (en)* | 2019-05-20 | 2019-09-06 | 福州米鱼信息科技有限公司 | A kind of advertisement position monitoring method and system merging online and offline |
| CN110363564A (en)* | 2019-05-28 | 2019-10-22 | 成都美美臣科技有限公司 | One e-business network station automatic advertisement sending method |
| CN110188957A (en)* | 2019-06-03 | 2019-08-30 | 南京微尚信息技术有限公司 | Website intelligent optimization extension system |
| CN112241893A (en)* | 2019-07-16 | 2021-01-19 | 北京国双科技有限公司 | Order effect evaluation method and device, machine-readable storage medium and processor |
| CN111127092A (en)* | 2019-12-20 | 2020-05-08 | 中富通集团股份有限公司 | Method for improving click rate of application advertisement of intelligent equipment and storage medium |
| CN112307277A (en)* | 2020-09-29 | 2021-02-02 | 西安赢瑞电子有限公司 | Chinese character string matching pre-judging method |
| CN112348572A (en)* | 2020-10-21 | 2021-02-09 | 厦门羽星科技股份有限公司 | Statistical method and system for network advertisement effect |
| CN112307370A (en)* | 2020-10-26 | 2021-02-02 | 银盛通信有限公司 | An order source tracking method and system |
| CN112598485A (en)* | 2021-01-07 | 2021-04-02 | 衢州光明电力投资集团有限公司赋腾科技分公司 | Power transmission and distribution equipment order management system based on electronic mall |
| CN113420218A (en)* | 2021-06-30 | 2021-09-21 | 北京百度网讯科技有限公司 | Information matching method, device, equipment, storage medium and computer program product |
| CN114493794A (en)* | 2022-02-07 | 2022-05-13 | 北京百度网讯科技有限公司 | Order generation method and device |
| CN114841728A (en)* | 2022-03-23 | 2022-08-02 | 阿里巴巴（中国）有限公司 | Traffic monitoring service processing method and electronic equipment |
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