技术领域technical field
本发明涉及计算机技术领域，尤其涉及分发电子票券的方法及装置。The invention relates to the field of computer technology, in particular to a method and device for distributing electronic coupons.
背景技术Background technique
目前，在互联网的广告系统中，商品、服务的推销或者广告都是通过在网页中直接进行广告的投放而进行的，有时互联网中软件或服务的提供方通过投放一些奖励性的奖券信息或者使用权限给用户，以加快产品的销售或者吸引更多的用户。At present, in the advertising system of the Internet, the promotion or advertisement of goods and services is carried out by directly placing advertisements on web pages. Give permissions to users to speed up product sales or attract more users.
对于网站发送的奖券，通常是通过在网站注册的新用户参与抽奖的方式来获得，或者在用户注册之后直接发送某种奖券给该用户。例如有的页游为了吸引大量用户，特别推出一些奖券发放活动，比如，注册即送某种豪华礼包等等。The lottery coupons sent by the website are usually obtained by new users registered on the website participating in a lottery draw, or some kind of lottery coupons are directly sent to the user after the user registers. For example, in order to attract a large number of users, some web games specially launch some lottery coupon distribution activities, for example, a certain luxury gift package will be given away upon registration.
现有技术的奖券分发多是直接在网页注册中后进行的，不会进行该游戏之外的其它类别的奖券的分发，仅仅是一个用户的注册行为、升级行为、签到、充值行为等进行的固定的奖励，不会有扩展的其它奖励的推送，对用户的非游戏行为没有任何奖励的推送。The distribution of lottery coupons in the prior art is mostly carried out directly after registration on the webpage, and no other types of lottery coupons other than the game will be distributed, but only a user's registration behavior, upgrade behavior, sign-in, recharge behavior, etc. Fixed rewards, there will be no pushes for other extended rewards, and no rewards for users' non-game behaviors.
另外，对于一般软件中进行推送奖券或者广告信息的方式，基本上都是根据用户的签到或者使用时长将对应的奖券级别推送到软件侧。例如在QQ中，根据使用时长，生成相应的等级，并发送特定的奖券类信息，从而形成特权用户，以增加用户的粘性。然而，由于QQ这样的通信类软件，对于用户的喜好不清楚，因此其对于用户喜好的奖券或者广告的推送会有误差，从而在一定程度上对用户会形成一种广告信息的骚扰的效果。In addition, for the way of pushing lottery coupons or advertisement information in general software, the corresponding level of lottery coupons is basically pushed to the software side according to the user's sign-in or usage time. For example, in QQ, according to the length of use, a corresponding level is generated, and specific lottery coupon information is sent, thereby forming a privileged user and increasing user stickiness. However, because communication software such as QQ is not clear about the preferences of users, there will be errors in the push of coupons or advertisements that users like, which will form an effect of harassment of advertising information to users to a certain extent.
因此需要一种在浏览器中进行广泛推送广告、奖券的方法和装置。Therefore, there is a need for a method and device for widely pushing advertisements and coupons in a browser.
发明内容Contents of the invention
鉴于上述问题，提出了本发明以便提供一种克服上述问题或者至少部分地解决上述问题的分发电子票券的方法及装置。In view of the above problems, the present invention is proposed to provide a method and device for distributing electronic coupons that overcome the above problems or at least partially solve the above problems.
依据本发明的一个方面，提供了一种分发电子票券的方法，该方法包括：接收浏览器传送的浏览器用户标识及其对应的用户标签，其中用户标签包括用户第一标签，该用户第一标签是浏览器侧基于浏览器用户的浏览历史记录生成的用户类别关键字；将所述用户标签与电子票券记录表进行匹配，其中电子票券记录表包括电子票券信息和电子票券标签信息；以及将匹配到的电子票券信息分发到对应的浏览器用户标识所指定的浏览器侧。According to one aspect of the present invention, a method for distributing electronic coupons is provided, the method includes: receiving a browser user ID and its corresponding user label transmitted by the browser, wherein the user label includes a user first label, and the user second A label is a user category keyword generated by the browser side based on the browsing history of the browser user; the user label is matched with the electronic ticket record table, wherein the electronic ticket record table includes electronic ticket information and electronic ticket tag information; and distributing the matched electronic coupon information to the browser side specified by the corresponding browser user ID.
可选地，在本发明的上述实施例中，还包括：获取浏览器用户在浏览器使用中产生的电子积分信息和/或所使用的浏览器组件或插件信息，和/或基于所述电子积分生成该用户对应的级别信息；所述电子票券记录表包括电子票券使用积分信息和/或浏览器组件或插件信息和/或电子票券使用级别信息。Optionally, in the above-mentioned embodiments of the present invention, it also includes: acquiring the electronic credit information generated by the browser user during the use of the browser and/or the browser component or plug-in information used, and/or based on the electronic Points generate level information corresponding to the user; the electronic ticket record table includes electronic ticket use point information and/or browser component or plug-in information and/or electronic ticket use level information.
依据本发明的另一个方面，提供了一种分发电子票券的装置，包括：用户信息接收模块，其适于接收浏览器传送的浏览器用户标识及其对应的用户标签，其中用户标签包括用户第一标签，该用户第一标签是浏览器侧基于浏览器用户的浏览历史记录生成的用户类别关键字；存储模块，其适于存储电子票券记录表，该电子票券记录表包括：电子票券信息和电子票券标签信息；匹配模块，其适于将所述用户标签与所述电子票券记录表进行匹配；以及分发模块，其适于将匹配到的电子票券信息分发到对应的浏览器用户标识所指定的浏览器侧。According to another aspect of the present invention, a device for distributing electronic coupons is provided, including: a user information receiving module, which is adapted to receive the browser user ID and the corresponding user tag transmitted by the browser, wherein the user tag includes user The first label, the user's first label is the user category keyword that the browser side generates based on the browsing history record of the browser user; the storage module is suitable for storing the electronic ticket record table, and the electronic ticket record table includes: ticket information and electronic ticket label information; a matching module, which is adapted to match the user label with the electronic ticket record table; and a distribution module, which is suitable for distributing the matched electronic ticket information to corresponding The browser userid specified by the browser side.
可选地，在本发明的上述实施例中，还包括：电子积分获取模块，其适于获取浏览器用户在浏览器使用中产生的电子积分信息；和/或级别生成模块，其适于基于所获取的浏览器用户在浏览器使用中产生的电子积分信息，生成该用户对应的级别信息；其中，所述电子票券记录表包括电子票券使用积分信息和/或电子票券使用级别信息。Optionally, in the above-mentioned embodiments of the present invention, it also includes: an electronic point acquisition module, which is adapted to obtain the electronic point information generated by the browser user during the use of the browser; and/or a level generation module, which is adapted to be based on The acquired electronic point information generated by the browser user during browser use generates level information corresponding to the user; wherein, the electronic ticket record table includes electronic ticket use point information and/or electronic ticket use level information .
利用本发明的分发电子票券的方法及装置，由于是基于浏览器用户的使用情况进行的对应的奖券的发送，实现了对于浏览器用户进行相对准确的电子票券(例如奖券)信息的发放。Using the method and device for distributing electronic coupons of the present invention, since the corresponding lottery coupons are sent based on the browser user's usage, relatively accurate information about electronic coupons (such as lottery coupons) can be distributed to browser users .
上述说明仅是本发明技术方案的概述，为了能够更清楚了解本发明的技术手段，而可依照说明书的内容予以实施，并且为了让本发明的上述和其它目的、特征和优点能够更明显易懂，以下特举本发明的具体实施方式。The above description is only an overview of the technical solution of the present invention. In order to better understand the technical means of the present invention, it can be implemented according to the contents of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and understandable , the specific embodiments of the present invention are enumerated below.
附图说明Description of drawings
通过阅读下文优选实施方式的详细描述，各种其他的优点和益处对于本领域普通技术人员将变得清楚明了。附图仅用于示出优选实施方式的目的，而并不认为是对本发明的限制。而且在整个附图中，用相同的参考符号表示相同的部件。在附图中：Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiment. The drawings are only for the purpose of illustrating a preferred embodiment and are not to be considered as limiting the invention. Also throughout the drawings, the same reference numerals are used to designate the same parts. In the attached picture:
图1示出了根据本发明的实施例的分发电子票券的方法；Fig. 1 shows the method for distributing electronic coupons according to an embodiment of the present invention;
图2示出了根据本发明的实施例的分发电子票券的装置。Fig. 2 shows a device for distributing electronic coupons according to an embodiment of the present invention.
具体实施方式detailed description
下面将参照附图更详细地描述本公开的示例性实施例。虽然附图中显示了本公开的示例性实施例，然而应当理解，可以以各种形式实现本公开而不应被这里阐述的实施例所限制。相反，提供这些实施例是为了能够更透彻地理解本公开，并且能够将本公开的范围完整地传达给本领域的技术人员。Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure, and to fully convey the scope of the present disclosure to those skilled in the art.
图1示出了根据本发明的实施例的分发电子票券的方法，如图1所示，本发明的方法始于步骤S110，在步骤S110，接收浏览器传送的浏览器用户标识及其对应的用户标签，其中用户标签包括用户第一标签，该用户第一标签是浏览器侧基于浏览器用户的浏览历史记录生成的用户类别关键字。Fig. 1 shows a method for distributing electronic coupons according to an embodiment of the present invention. As shown in Fig. 1, the method of the present invention starts at step S110, and at step S110, the browser user identification and its corresponding The user tags, wherein the user tag includes a user first tag, and the user first tag is a user category keyword generated by the browser based on the browser user's browsing history.
通常，用户在启动浏览器之后，输入用户名和密码，然后向服务器发送请求以登录浏览器。服务器对用户的用户名和密码经验证通过后，为该用户生成相应的用户标识并发送回该用户，在浏览器侧显示用户登录成功，这时，每个用户具有一个唯一的用户标识。例如用户登录360浏览器后，会获得服务器为其生成的一个用户标识360UID，服务器将该用户标识360UID返回给该用户，用户登录成功，其中的UID通常表现为一串数字。Usually, after starting the browser, the user enters the user name and password, and then sends a request to the server to log in to the browser. After the server passes the verification of the user's username and password, it generates a corresponding user ID for the user and sends it back to the user. The browser shows that the user has successfully logged in. At this time, each user has a unique user ID. For example, after a user logs in to the 360 browser, he will obtain a user ID 360UID generated by the server, and the server will return the user ID 360UID to the user. The user logs in successfully, and the UID is usually represented as a string of numbers.
在根据本发明的方法的实施例中，用户标签是标明用户特色的标记，其可以根据需要而设置更多的内容。在用户使用浏览器浏览网页时，浏览器会根据用户浏览网页的历史记录进行分析，主要是获取用户最近浏览的网页的URL，例如根据用户浏览的网页的网页标题、或者网页中涉及的内容而对用户浏览的网页进行分类，获得其浏览的网页所涉及的分类的关键字作为该用户的用户第一标签，例如游戏、购物、视频、旅游、体育等。In an embodiment of the method according to the present invention, the user label is a mark indicating the characteristics of the user, and more content can be set as required. When a user browses a webpage with a browser, the browser will analyze the historical records of the webpage browsed by the user, mainly to obtain the URL of the webpage recently browsed by the user, for example, according to the title of the webpage browsed by the user, or the content involved in the webpage The web pages browsed by the user are classified, and the keywords related to the classification of the web pages browsed are obtained as the user's first user tag, such as games, shopping, video, travel, sports, etc.
可选地，所述用户标签还可以包括基于所述用户设备识别标识MID而生成的用户第二标签，例如用户可能会使用不同的设备登录浏览器，例如计算机、手机、PAD(平板电脑)等，不同设备中各软件的运营环境不同，因此，可以用用户第二标签来进行区分，可以设置为针对不同的设备而分发不同的电子票券。Optionally, the user tag may also include a second user tag generated based on the user equipment identification identifier MID, for example, the user may use different devices to log in to the browser, such as a computer, mobile phone, PAD (tablet computer), etc. , the operating environment of each software in different devices is different, therefore, the user's second label can be used to distinguish, and it can be set to distribute different electronic coupons for different devices.
为了向浏览器用户有针对性地分发电子票券，服务器侧需要知道每个浏览器用户的用户标识及其对应的用户标签。为此，浏览器可以将浏览器用户标识及其对应的用户标签一起(例如将二者绑定在一起)传送给服务器，例如电子票券发送服务器(例如奖券礼品发送服务器)，当然，服务器也可以请求浏览器上传浏览器用户标识及其对应的用户标签。In order to distribute electronic coupons to browser users in a targeted manner, the server side needs to know the user ID of each browser user and its corresponding user label. For this reason, the browser can transmit the browser user identification and its corresponding user label together (for example, binding the two together) to the server, such as an electronic ticket sending server (such as a lottery ticket gift sending server), and of course, the server also The browser may be requested to upload the browser user ID and its corresponding user tag.
接下来，在步骤S130，将所述用户标签与电子票券记录表进行匹配，其中电子票券记录表包括：电子票券信息和电子票券标签信息。Next, in step S130, the user tag is matched with the electronic ticket record table, wherein the electronic ticket record table includes: electronic ticket information and electronic ticket label information.
在服务器侧存储有电子票券记录表，在电子票券记录表中可以将电子票券信息根据电子票券标签信息进行存储。这里，电子票券信息是指奖品信息，例如“游戏礼包”、实物奖品(诸如“暖手宝”、或者“MINI IPAD”)、或者优惠券等。通常，对于不同的类别，可能会分发不同的电子票券。电子票券标签信息是指电子票券的类别信息，对应于类别关键词，例如游戏、购物、视频、旅游等等。下面表1给出了本发明的电子票券记录表的一个例子：An electronic ticket record table is stored on the server side, and the electronic ticket information can be stored in the electronic ticket record table according to the electronic ticket label information. Here, the electronic ticket information refers to prize information, such as "game gift bag", physical prize (such as "hand warmer" or "MINI IPAD"), or coupons. Typically, different e-tickets may be distributed for different categories. The electronic ticket label information refers to category information of the electronic ticket, corresponding to category keywords, such as games, shopping, video, travel and so on. Table 1 below provides an example of the electronic ticket recording form of the present invention:
表1Table 1
其中，对于游戏类的用户可以获得奖券包1，对于购物类的用户可以获得奖券包2、对于视频类的用户可以获得奖券包3、对于旅游类的用户可以获得奖券包4。这时，将在步骤S110中所获得的用户标签与电子票券记录表中的电子票券标签信息进行匹配，可以知道是否具有匹配的电子票券信息。例如，用户A特别喜欢页游，服务器接收到的用户A的用户标签中含有游戏，这时将用户A的用户标签与表1进行匹配，可以知道用户A可以获得奖券包1。Wherein, the user of the game class can obtain the lottery ticket package 1, the user of the shopping class can obtain the lottery ticket package 2, the user of the video class can obtain the lottery ticket package 3, and the user of the travel class can obtain the lottery ticket package 4. At this time, by matching the user tag obtained in step S110 with the electronic ticket tag information in the electronic ticket record table, it can be known whether there is matching electronic ticket information. For example, user A likes web games very much, and the user tag received by the server contains games. At this time, user A's user tag is matched with Table 1, and it can be known that user A can obtain lottery package 1.
可选地，在电子票券标签信息中可以包括一层标签信息，也可以包含两层或两层以上的标签信息，即第一层标签信息、第二层标签信息……第N层标签信息(N是正整数)等等，其中第一层标签信息为主分类，第二层标签信息或以上的标签信息是进一步细化的分类。例如，对于游戏类的奖券，游戏是第一层标签信息，可以设置第二层标签信息为具体的哪一种游戏，例如“虞美人”、“醉西游”等页游，从而使得“虞美人”、“醉西游”等的开发商可以针对性地对其用户提供相应的电子票券，从而实现针对不同的游戏分发不同的奖券。相应地，用户标签中的用户第一标签也包含一层或多层标签，以进一步细化，具体地，浏览器在根据用户的浏览网页历史采集关键词信息时，不仅采集主分类的关键词(例如游戏、购物、视频、旅游等)，也采集一些具体的关键词，例如采集用户具体玩的是什么游戏、用户喜欢购买哪类产品等等。这样，当将用户标签与电子票券记录表进行匹配时，例如对于经常玩“虞美人”的页游的用户，就可以有相应的匹配，能够向其分发“虞美人”的提供方所提供的电子票券，这会提高喜欢“虞美人”的页游的用户的更进一步的兴趣。再比如，对于购物类的奖券，购物是第一层标签信息，第二层标签信息可以设置为电器、衣服、书籍等，这样，可以针对不同喜好的用户分发不同类的奖券，例如对于喜欢电器的用户分发电器类的奖券，对于喜欢书籍的分发书籍类的奖券。Optionally, one layer of tag information may be included in the electronic ticket tag information, or two or more layers of tag information may be included, namely, the first layer of tag information, the second layer of tag information...the Nth layer of tag information (N is a positive integer) and so on, wherein the first layer of label information is the main classification, and the second layer of label information or above is a further refined classification. For example, for game-type lottery tickets, the game is the first layer of label information, and the second layer of label information can be set to which specific game, such as "poppy poppy", "drunken westward journey" and other page games, so that "poppy poppy" ", "Drunken Westward Journey" and other developers can provide corresponding electronic coupons to their users, so as to realize the distribution of different coupons for different games. Correspondingly, the user first tag in the user tags also includes one or more layers of tags for further refinement. Specifically, when the browser collects keyword information according to the user's web page browsing history, it not only collects the keywords of the main category (such as games, shopping, videos, travel, etc.), and also collect some specific keywords, such as collecting what games the user is playing, what kind of products the user likes to buy, and so on. In this way, when the user tag is matched with the electronic ticket record form, for example, for users who often play the page game "Poppy Poppy", there can be a corresponding match, and the provider who can distribute "Poppy Poppies" to them provides This will increase the further interest of users who like the page game "Poppy". For another example, for shopping coupons, shopping is the first layer of tag information, and the second layer of tag information can be set to electrical appliances, clothes, books, etc., so that different types of coupons can be distributed to users with different preferences, for example, for those who like electrical appliances For users who like books, distribute coupons for books.
在所述电子票券记录表中，上面所述的电子票券信息和电子票券标签信息是必须具备的。电子票券记录表中记录的信息越多，电子票券发放得越细或者越严格，因为限制的条件越多。In the electronic ticket recording table, the above-mentioned electronic ticket information and electronic ticket label information must be available. The more information recorded in the electronic ticket record form, the finer or stricter the electronic ticket is issued, because there are more restrictive conditions.
可选地，电子票券记录表还可以包括电子票券使用积分信息和电子票券使用级别二者中之一或者二者。这里，电子票券使用积分信息是指针对不同数量的电子积分使用不同的电子票券；电子票券使用级别信息是指电子票券针对不同用户级别的用户而分发电子票券的信息。为了能够针对用户的电子积分和/或用户级别进行电子票券的分发，在执行步骤S130之前执行步骤S120：获取浏览器用户在浏览器使用中产生的电子积分信息，并生成该用户对应的级别信息，这样，就可以将从浏览器侧获得的浏览器用户的电子积分信息及生成的用户级别信息与电子票券记录表中的电子票券使用积分信息和电子票券使用级别分别进行匹配，实现相应的电子票券的分发。Optionally, the electronic ticket recording table may also include one or both of electronic ticket use point information and electronic ticket use level. Here, the electronic coupon use point information refers to the use of different electronic coupons for different numbers of electronic points; the electronic coupon usage level information refers to the information that electronic coupons are distributed to users of different user levels. In order to be able to distribute electronic coupons based on the user's electronic points and/or user levels, step S120 is performed before step S130: obtain the electronic point information generated by the browser user during the use of the browser, and generate the level corresponding to the user In this way, the browser user's electronic point information obtained from the browser side and the generated user level information can be matched with the electronic ticket use point information and electronic ticket use level in the electronic ticket record table, respectively, Realize the distribution of corresponding electronic coupons.
在步骤S120中，获得的浏览器用户的电子积分可以为电子虚拟货币(例如电子金币)或者软件的使用经验值，而且对于不同的电子积分(即不同的电子虚拟货币或者软件的使用经验值)可以设置不同的级别。通常，不同数额的电子虚拟货币可以兑换不同的商品，电子虚拟货币累积的数额越多，能够兑换的商品越贵；而对于具有不同的软件经验值的用户，可以享受不同的权限。另外，也可以根据用户的级别来分配不同的奖品和/或权限。通过这些手段，可以鼓励用户参与活动。In step S120, the obtained electronic credits of the browser user can be electronic virtual currency (such as electronic gold coins) or software use experience value, and for different electronic credits (that is, different electronic virtual currency or software use experience value) Different levels can be set. Usually, different amounts of electronic virtual currency can be exchanged for different commodities. The more accumulated electronic virtual currency, the more expensive the commodities that can be exchanged; and users with different software experience values can enjoy different permissions. In addition, different prizes and/or permissions can also be assigned according to the level of the user. Through these means, users can be encouraged to participate in activities.
其中，所述在浏览器使用中产生的电子积分可以通过如下的一个或多个操作而产生：Wherein, the electronic points generated during the use of the browser can be generated through one or more of the following operations:
(1)通过浏览器签到的操作。这种操作会有限制，用户不能通过无限次地进行此操作而赚取电子积分，通常会限定只能操作一次才会产生电子积分。例如，用户每天在登录360浏览器后，点击一次签到的按钮，就可以获得一定的电子积分。本发明并不限定通过签到操作产生电子积分的具体方式。(1) The operation of signing in through the browser. This kind of operation will be limited, and the user cannot earn electronic points by performing this operation an unlimited number of times, and usually only one operation is limited to generate electronic points. For example, after logging in to the 360 browser every day, the user can obtain certain electronic points by clicking the sign-in button once. The present invention does not limit the specific manner of generating electronic points through the sign-in operation.
(2)通过统计浏览器使用时长。浏览器可以根据用户登录浏览器后使用浏览器的时长而计算一定的电子积分，分发给用户。例如，用户使用浏览器的时间越长，计算得到的电子积分越多；另外，也可以将浏览器的使用时长分成不同的范围，不同的范围对应不同的电子积分。本发明并不限定通过统计浏览器使用时长而产生电子积分的具体方式。(2) By counting the duration of browser usage. The browser can calculate certain electronic points according to the length of time the user uses the browser after logging in to the browser and distributes them to the user. For example, the longer the user uses the browser, the more electronic credits are calculated; in addition, the usage time of the browser can also be divided into different ranges, and different ranges correspond to different electronic credits. The present invention does not limit the specific method of generating electronic points by counting the usage time of the browser.
(3)通过对浏览器中指定网页的访问。例如，对于一些介绍新的游戏或者软件的网页的访问，为了鼓励用户浏览，也可以设置只要用户访问了这些网页，就可以获得一定的电子积分。(3) By accessing the specified webpage in the browser. For example, for some webpages that introduce new games or software, in order to encourage users to browse, it can also be set that as long as the user visits these webpages, certain electronic points can be obtained.
(4)通过对浏览器应用、扩展、以及插件的安装。例如，对于一些刚推出的应用、扩展、以及插件，为了鼓励用户安装试用，可以设置只要用户安装了这些应用、扩展、以及插件，就可以获得一定的电子积分。(4) By installing browser applications, extensions, and plug-ins. For example, for some newly launched applications, extensions, and plug-ins, in order to encourage users to install and try them out, it can be set that as long as the user installs these applications, extensions, and plug-ins, certain electronic credits can be obtained.
(5)通过统计对浏览器应用、扩展、插件的使用次数。例如，对于一些刚推出的应用、扩展、以及插件，为了鼓励用户使用，每当用户使用一次，就给一定的电子积分。(5) By counting the number of times browser applications, extensions, and plug-ins are used. For example, for some newly launched applications, extensions, and plug-ins, in order to encourage users to use them, a certain electronic credit is given every time the user uses them.
(6)通过执行浏览器所在终端中的指定操作。这里的操作可以指浏览器中推出的一些任务，如果客户去做这些任务，则会获得相应的电子积分。例如，新手登录浏览器后，可以将“完善自己的个人资料”设置成一个任务，将“设置头像昵称”也设置成一个任务，每当新手完成一个任务，就给这个新用户一定的电子积分。(6) By executing the specified operation in the terminal where the browser is located. The operations here can refer to some tasks launched in the browser, and if customers do these tasks, they will get corresponding electronic credits. For example, after a novice logs in to the browser, he can set "improve his personal information" as a task, and "set avatar nickname" as a task. Whenever a novice completes a task, the new user will be given a certain amount of electronic points .
以上只列出一些可能获得电子积分的方式，但本发明并不限于上述这些产生电子积分的方式，产生电子积分的方式可以有很多种，可以根据需要进行设置。The above only lists some possible ways to obtain electronic credits, but the present invention is not limited to the above methods for generating electronic credits. There are many ways to generate electronic credits, which can be set according to needs.
另外，所述电子积分信息还可以包括在使用与浏览器关联的软件时所产生的电子积分，其中所述浏览器关联软件和所述浏览器使用相同的用户标识产生所述电子积分。对于浏览器的开发商，为了推广其开发的其他的软件产品或者与第三方合作的软件产品，可以将用户对这些其他的软件产品或者与第三方合作的软件产品的使用产生的电子积分使用同一个用户标识进行管理，在这种情形下，将用户登录浏览器后在浏览器侧产生的电子积分、用户登录和/或使用与该浏览器关联的其它软件(包括浏览器开发商开发的其他软件产品或者与第三方合作方的软件产品等)产生的电子积分都传送至服务器侧，按照用户标识进行统一管理。另外，可以设置这些电子积分在浏览器、其他软件产品或者与第三方合作的软件产品等都可以通用，这样可以增加电子积分的灵活使用度，提高用户体验。In addition, the electronic credit information may also include electronic credits generated when using software associated with a browser, wherein the browser-associated software and the browser use the same user ID to generate the electronic credits. For browser developers, in order to promote other software products developed by them or software products in cooperation with third parties, the electronic credits generated by the use of these other software products or software products in cooperation with third parties can be used at the same time. In this case, the electronic points generated on the browser side after the user logs in to the browser, the user logs in and/or uses other software associated with the browser (including other software developed by the browser developer) Electronic points generated by software products or software products with third-party partners, etc.) are sent to the server side for unified management according to user identification. In addition, these electronic credits can be set to be universal in browsers, other software products, or software products that cooperate with third parties, which can increase the flexible use of electronic credits and improve user experience.
另外，在获取与浏览器关联的软件所产生的电子积分和由浏览器产生的电子积分时还获取积分产生来源标识。另外，不同来源产生的电子积分的数量可以根据需要设置，例如，用户使用360浏览器时所产生的电子积分数量可以是使用360安全卫士所产生的电子积分数量的2倍等等。In addition, when acquiring the electronic credits generated by the software associated with the browser and the electronic credits generated by the browser, the source identification of the credits is also obtained. In addition, the number of electronic credits generated from different sources can be set according to needs, for example, the number of electronic credits generated when users use 360 browser can be twice the number of electronic credits generated by using 360 security guards and so on.
用户级别可以设置成与电子积分存在着一定的对应关系，不同范围的电子积分对应不同的用户级别。例如电子积分为0—999的用户为初级用户，电子积分为1000—1500的用户为中级用户，电子积分为1501以上的用户为高级用户。在上面的例子中，将用户级别分为初级、中级和高级，但本发明并不限定于此，可以对用户进行任何级别的划分，例如可以分为零级、一级、二级、三级……等等。用户级别可以在浏览器根据浏览器用户所获得的电子积分的数量而生成，也可以在服务器侧根据其获得的浏览器用户的电子积分的数量而生成。User levels can be set to have a certain correspondence with electronic credits, and different ranges of electronic credits correspond to different user levels. For example, a user with an electronic score of 0-999 is a primary user, a user with an electronic score of 1000-1500 is an intermediate user, and a user with an electronic score of 1501 or more is an advanced user. In the above example, the user levels are divided into primary, intermediate and advanced, but the present invention is not limited thereto, users can be divided into any level, for example, can be divided into zero level, one level, two level, three level ……wait. The user level can be generated in the browser according to the number of electronic credits obtained by the browser user, or can be generated on the server side according to the number of electronic credits obtained by the browser user.
当在电子票券记录表中还包括电子票券使用积分信息时，在步骤S130中，将用户标签、用户的电子积分信息与电子票券记录表进行匹配，例如，对于电子积分为1000—1500、用户标签中包含游戏的用户可以发送“游戏礼包”的电子票券、对于电子积分为1501—2000、用户标签中包含购物的用户可以发送“暖手宝”的电子票券，而对于电子积分为1000分以下的用户则不发放任何奖品等等。When the electronic ticket record table also includes the electronic ticket use point information, in step S130, match the user label, the user's electronic point information with the electronic ticket record table, for example, for the electronic point is 1000-1500 , Users whose user tags include games can send electronic coupons of "Game Gift Pack", for electronic credits ranging from 1501 to 2000, users whose user tags include shopping can send electronic coupons of "Hand Warmers", and for electronic credits Users with less than 1000 points will not be awarded any prizes and so on.
当在电子票券记录表中包括电子票券使用级别信息时，在步骤S130中，将用户标签、用户的级别信息与电子票券记录表进行匹配，这时匹配的内容包括类别、以及用户级别。例如当用户级别分为初级、中级和高级时，在电子票券记录表中可以设置针对高级用户中不同积分范围的用户分发不同的电子票券，也可以设置针对不同级别的用户分发不同的电子票券。When the electronic ticket usage level information is included in the electronic ticket record table, in step S130, the user label and the user level information are matched with the electronic ticket record table. At this time, the matching content includes category and user level . For example, when the user levels are divided into elementary, intermediate and advanced, in the electronic ticket record table, it can be set to distribute different electronic coupons to users with different credit ranges among advanced users, and it can also be set to distribute different electronic coupons to users of different levels. ticket.
另外，在电子票券记录表中也可以同时包括电子票券使用积分信息和电子票券使用级别信息。下面表2给出了一个简单的例子。In addition, the electronic ticket record table may also include both electronic ticket use point information and electronic ticket use level information. Table 2 below gives a simple example.
表2Table 2
在上面所述的电子票券记录表中，主要是将电子票券信息和/或电子票券使用积分信息和/或电子票券级别信息按照电子票券标签信息进行归类。当然，在电子票券记录表中也可以采用其它的方式存储上面所述各种信息。In the above-mentioned electronic ticket recording table, mainly the electronic ticket information and/or the electronic ticket use point information and/or the electronic ticket level information are classified according to the electronic ticket label information. Of course, other ways can also be used to store the above-mentioned various information in the electronic ticket recording table.
另外，在所述电子票券记录表中还可以包括浏览器组件或插件信息。这时电子票券记录表中至少包含电子票券信息、电子票券标签信息、以及浏览器组件或插件信息。这里的浏览器组件或插件信息包括浏览器开发商本身推出的组件或插件、与其合作的第三方的浏览器组件或插件、和第三方的浏览器组件或插件等等。为了使电子票券记录表中的浏览器组件或插件信息也成为匹配对象之一，在步骤S110或者步骤S120中，服务器在从浏览器侧获取的用户是否使用某一浏览器组件或插件的信息，这一信息可以是一个从浏览器侧获得的一个独立的信息，也可以设置于用户标签中的一个信息，本发明并不限定该信息的存在形式。这样，在步骤S130中，当将用户标签与所述电子票券记录表进行匹配时，如果某一浏览器用户的用户标签和其使用的浏览器组件或插件的信息与所述电子票券记录表中的一电子票券标签信息以及对应的浏览器组件或者插件信息匹配，则向根据该浏览器用户的用户标识而向该浏览器用户发送电子票券。例如，如下面表3给出了一个例子：In addition, browser component or plug-in information may also be included in the electronic ticket record table. At this time, the electronic ticket record table at least includes electronic ticket information, electronic ticket label information, and browser component or plug-in information. The browser component or plug-in information here includes the components or plug-ins launched by the browser developer itself, the third-party browser components or plug-ins cooperated with it, and the third-party browser components or plug-ins, etc. In order to make the browser component or plug-in information in the electronic ticket record table also become one of the matching objects, in step S110 or step S120, the server obtains from the browser side whether the user uses a certain browser component or plug-in information , this information may be an independent information obtained from the browser, or information set in the user tab, and the present invention does not limit the existence form of this information. In this way, in step S130, when matching the user label with the electronic ticket record table, if the user label of a certain browser user and the information of the browser components or plug-ins used by it are consistent with the electronic ticket record If the tag information of an electronic ticket in the table matches the corresponding browser component or plug-in information, the electronic ticket is sent to the browser user according to the user identification of the browser user. For example, an example is given in Table 3 below:
表3table 3
从上面表3中可知，当将用户标签与上述的电子票券记录表进行匹配时，对应于喜欢游戏且安装了“游戏小帮手”的插件的用户分发奖券包11、对于喜欢购物且安装了“比价软件”的用户分发奖券包21，而对于喜欢游戏但没有安装“游戏小帮手”的插件的用户则不分发电子票券。这就是说，对于使用了不同的浏览器组件或者插件的用户，会有机会获得不同的奖券，这有利于鼓励用户使用开发商开发的浏览器组件或者插件。As can be seen from the above Table 3, when the user tag is matched with the above-mentioned electronic ticket record table, the user who likes games and has installed the plug-in of "Game Helper" distributes lottery coupon packs 11, and for users who like shopping and have installed The user of " price comparison software " distributes lottery ticket package 21 , and then does not distribute electronic ticket for the user who likes the game but does not install the plug-in of " game assistant ". That is to say, users who use different browser components or plug-ins will have the opportunity to obtain different coupons, which is conducive to encouraging users to use browser components or plug-ins developed by developers.
另外，在电子票券记录表中还可以包括终端设备信息，这里的终端设备信息是指终端的种类，例如PC机、手机、PAD等。PC机又分为使用WINDOWS操作系统的PC机、使用MAC操作系统的PC机等，手机又分为使用ISO操作系统的手机，使用安卓操作系统的手机等。由于不同种类的终端设备之间存在着操作系统等的差别，在电子票券记录表中记录终端设备信息，可以实现将电子票券推送到不同的设备上。相应地，在步骤S110中所接收的用户标签中，还可以包括基于所述用户设备识别标识MID而生成的用户第二标签。一个用户可能用多个设备登录浏览器，例如PC机、手机、PAD等，这时一个用户标识UID对应着多个用户设备识别标识MID。当在步骤S130中将用户标签与电子票券记录表进行匹配时，由于匹配的信息中包含终端设备信息这一项内容，所以可以实现将不同设备的奖券分发到用户的不同设备上。如下面表4所示，其给出了一个存储有终端设备信息的电子票券记录表的一个例子。In addition, the electronic ticket record table may also include terminal device information, where the terminal device information refers to the type of terminal, such as PC, mobile phone, PAD and so on. PCs are divided into PCs using the WINDOWS operating system, PCs using the MAC operating system, etc. Mobile phones are further divided into mobile phones using the ISO operating system and mobile phones using the Android operating system. Since there are differences in operating systems among different types of terminal devices, recording terminal device information in the electronic ticket record table can realize pushing electronic tickets to different devices. Correspondingly, the user tag received in step S110 may further include a second user tag generated based on the user equipment identification identifier MID. A user may use multiple devices to log in to the browser, such as a PC, a mobile phone, and a PAD. At this time, one user identifier UID corresponds to multiple user equipment identification identifiers MID. When the user tag is matched with the electronic ticket record table in step S130, since the matched information includes terminal device information, it is possible to distribute the lottery tickets of different devices to different devices of the user. As shown in Table 4 below, it provides an example of an electronic ticket record table storing terminal device information.
表4Table 4
另外，想特别说明的是，以上所述的匹配方式只是一些例子，本发明的并不限定上面所述的电子票券的匹配方式。例如，每个奖券包通过上述电子票券记录表的匹配，可能并不是匹配出唯一的用户，也可能匹配出许多用户，这种情形对应于奖券包数量有限、而用户比较多的情形。这时可以通过随机算法在多个用户中抽出几个用户作为最终的匹配到的用户。另外，电子票券标签信息、电子票券使用积分信息、电子票券级别信息、浏览器组件或插件的信息、终端设备信息等在电子票券记录表中是如何归类排列的，它们之间又是如何组合的，以及不同的组合对应于哪些电子票券(例如奖券包)，是由开发者和/或浏览器后台的运维人员进行配置的。In addition, it should be noted that the above-mentioned matching methods are just some examples, and the present invention does not limit the above-mentioned matching methods of electronic tickets. For example, each lottery ticket package may not be matched with only one user through the matching of the above-mentioned electronic ticket record table, but may also be matched with many users. This situation corresponds to the situation where the number of lottery ticket packages is limited but the number of users is relatively large. At this time, several users may be selected from among the multiple users through a random algorithm as the final matched users. In addition, how are electronic ticket label information, electronic ticket use point information, electronic ticket level information, browser component or plug-in information, terminal device information, etc. classified and arranged in the electronic ticket record table? How they are combined, and which electronic coupons (such as coupon packs) correspond to different combinations, are configured by the developer and/or the operation and maintenance personnel in the background of the browser.
接下来，在步骤S140，将匹配到的电子票券信息分发到对应的浏览器用户标识所指定的浏览器侧。Next, in step S140, the matched electronic coupon information is distributed to the browser side specified by the corresponding browser user identifier.
在步骤S130中，当根据用户标签或者用户标签与其它信息一起与电子票券记录表中的信息进行匹配后，匹配到对应的电子票券信息时，由于每个用户标签与用户标识绑定着传送到服务器侧的，所以每一个匹配结果必然对应着一个唯一的用户标识，因此可以将匹配到的电子票券信息发送到该唯一的用户标识所指定的浏览器侧，即发送给对应的浏览器用户。这种电子票券信息的分发由于是考虑到了用户的喜好而进行的，因此基本上不会造成对用户的干扰，有时反倒会给用户带来惊喜，另外，对于工作繁忙的用户，当其无暇主动顾及这些信息时，这种电子票券信息的分发还起到主动帮助用户收集其感兴趣的信息的作用。In step S130, when the corresponding electronic ticket information is matched after matching with the information in the electronic ticket recording table according to the user tag or the user tag and other information together, since each user tag is bound with the user identification It is sent to the server side, so each matching result must correspond to a unique user ID, so the matched electronic coupon information can be sent to the browser side specified by the unique user ID, that is, to the corresponding browser server users. The distribution of this kind of electronic coupon information is carried out in consideration of the preferences of users, so basically it will not cause interference to users, and sometimes it will bring surprises to users. In addition, for busy users, when they have no time When actively taking this information into consideration, the distribution of such electronic ticket information also plays a role in actively helping users collect information they are interested in.
另外，在步骤S140中，匹配到的电子票券信息可以不直接发送给对应的浏览器用户，即可以采用如下方式，首先，生成针对每一浏览器用户的唯一的电子票券标识，然后，将该电子票券标识发送到对应的浏览器用户标识的浏览器侧，浏览器用户在收到电子票券标识后，通过该电子票券标识可以去对应的服务器申领相应的电子票券。这里，生成针对每一浏览器用户的唯一的电子票券标识可以采取如下方式：可以依据匹配到电子票券的浏览器用户标识生成一个用以唯一地标识该浏览器用户的电子票券标识；或者依据匹配到电子票券的浏览器用户标识、电子票券有效使用时间、以及该用户的用户设备识别标识MID等数据生成一个用以唯一地标识该浏览器用户的电子票券标识；或者依据匹配的电子票券信息和电子票券标签信息和/或电子票券使用积分信息和/或电子票券使用级别信息和电子票券有效使用时间中的一个或者多个以及匹配到电子票券的浏览器用户标识生成一个用以唯一地标识该浏览器用户的电子票券标识。例如，上述的电子票券标识可以是基本相应的信息而生成的一个MD5值。例如，下面表5给出了一个包含电子票券标识的匹配结果表。In addition, in step S140, the matched electronic coupon information may not be directly sent to the corresponding browser user, that is, the following method may be adopted. First, a unique electronic coupon identifier for each browser user is generated, and then, The electronic coupon identification is sent to the browser side of the corresponding browser user identification. After receiving the electronic coupon identification, the browser user can go to the corresponding server to apply for the corresponding electronic coupon through the electronic coupon identification. Here, generating a unique electronic ticket identifier for each browser user can be done in the following manner: an electronic ticket identifier for uniquely identifying the browser user can be generated according to the browser user identifier matched to the electronic ticket; Or generate an electronic ticket identifier to uniquely identify the browser user based on the browser user identifier matched to the electronic ticket, the valid use time of the electronic ticket, and the user's user equipment identification identifier MID; or One or more of the matched electronic ticket information and electronic ticket label information and/or electronic ticket use point information and/or electronic ticket use level information and the valid use time of the electronic ticket and the information matched to the electronic ticket The browser user ID generates an electronic coupon ID for uniquely identifying the browser user. For example, the above-mentioned electronic coupon identifier may be an MD5 value generated based on corresponding information. For example, Table 5 below shows a matching result table including electronic coupon identifiers.
表5table 5
以上只是列举出了一些生成针对每一浏览器用户的唯一的电子票券标识的方式，本发明并不限制生成针对每一浏览器用户的唯一的电子票券标识的方式，任何可以生成针对每一浏览器用户的唯一的电子票券标识的方式都可以用于本发明。The above just listed some ways to generate unique electronic coupon identifications for each browser user. The present invention does not limit the ways of generating unique electronic coupon identifications for each browser user. A browser user's unique electronic coupon identification mode can be used in the present invention.
另外，在步骤S140中，匹配的电子票券信息的分发可以通过如下方式来实现：In addition, in step S140, the distribution of matching electronic coupon information can be realized in the following manner:
一种是通过接入积分兑换网站，通过该积分兑换网站将所述匹配的电子票券信息分发给所述浏览器用户的终端。例如服务器与专门的积分兑换网站链接，用户通过登录该积分兑换网站可以查看自己获得的电子票券。One is by accessing the points redemption website, and distributing the matched electronic coupon information to the terminal of the browser user through the point redemption website. For example, the server is linked to a special point redemption website, and the user can view the electronic coupons obtained by logging into the point redemption website.
另一种是通过将所述匹配的电子票券信息推送到浏览器侧，在浏览器的用户管理模块中进行加载显示，例如可以通过一个特别的颜色或者一个特别的标志加载显示，以引起用户的注意；也可以通过一个弹窗显示返回的电子票券标识。The other is by pushing the matching electronic coupon information to the browser side, and loading and displaying it in the user management module of the browser, for example, it can be loaded and displayed through a special color or a special logo, so as to attract users Note; the returned e-ticket ID can also be displayed through a pop-up window.
本发明的上述方法主要是在服务器中执行，尤其是负责电子票券分发的服务器。The above-mentioned method of the present invention is mainly executed in the server, especially the server responsible for the distribution of electronic coupons.
本发明还提供一种分发电子票券的装置，如图2所示，本发明的分发电子票券的装置200设置于服务器侧，例如设置于电子票券发放服务器中，其包括用户标签接收模块210、存储模块240、匹配模块250、以及分发模块260。The present invention also provides a device for distributing electronic tickets. As shown in FIG. 2, the device 200 for distributing electronic tickets of the present invention is set on the server side, for example, in the electronic ticket issuing server, which includes a user tag receiving module 210 , a storage module 240 , a matching module 250 , and a distribution module 260 .
其中，用户标签接收模块210适于接收浏览器传送的浏览器用户标识及其对应的用户标签，这里用户标签包括用户第一标签，该用户第一标签是浏览器侧基于浏览器用户的浏览历史记录生成的用户类别关键字。Wherein, the user label receiving module 210 is adapted to receive the browser user identification and the corresponding user label transmitted by the browser, where the user label includes the user first label, and the user first label is based on the browsing history of the browser user on the browser side. Records generated user class keywords.
通常，用户在启动浏览器之后，输入用户名和密码，然后向服务器发送请求以登录浏览器。服务器对用户的用户名和密码经验证通过后，为该用户生成相应的用户标识并发送回该用户，在浏览器侧显示用户登录成功，这时，每个用户具有一个唯一的用户标识。Usually, after starting the browser, the user enters the user name and password, and then sends a request to the server to log in to the browser. After the server passes the verification of the user's username and password, it generates a corresponding user ID for the user and sends it back to the user. The browser shows that the user has successfully logged in. At this time, each user has a unique user ID.
用户标签是标明用户特色的标记，其可以根据需要而设置更多的内容。用户第一标签是用户标签所包含的一种标签，是浏览器根据用户浏览网页的历史记录进行分析，获得其浏览的网页所涉及的分类的关键字而产生的，例如游戏、购物、视频、旅游、体育等。The user tag is a mark indicating the characteristics of the user, and more content can be set as required. The user-first tag is a tag included in the user tag. It is generated by the browser based on the user's browsing history of web pages and obtains the keywords of the categories involved in the web pages they browse, such as games, shopping, videos, travel, sports, etc.
可选地，所述用户标签还可以包括基于所述用户设备识别标识MID而生成的用户第二标签，例如用户可能会使用不同的设备登录浏览器，例如计算机、手机、PAD等，不同设备中各软件产品的运行环境不同，因此，可以用用户第二标签来进行区分。Optionally, the user tag may also include a second user tag generated based on the user device identification identifier MID. For example, the user may use a different device to log in to the browser, such as a computer, a mobile phone, a PAD, etc. In different devices, The running environment of each software product is different, so the user's second label can be used to distinguish them.
为了向浏览器用户有针对性地分发电子票券，服务器侧需要知道每个浏览器用户的用户标识及其对应的用户标签。为此，浏览器可以将浏览器用户标识及其对应的用户标签一起(例如将二者绑定在一起)传送给服务器侧的用户标签接收模块210，当然，用户标签接收模块210也可以请求浏览器上传浏览器用户标识及其对应的用户标签。In order to distribute electronic coupons to browser users in a targeted manner, the server side needs to know the user ID of each browser user and its corresponding user label. For this reason, the browser can send the browser user ID and its corresponding user tags together (for example, bind the two together) to the user tag receiving module 210 on the server side, and of course, the user tag receiving module 210 can also request to browse The browser uploads the browser user ID and its corresponding user label.
可选地，本发明的分发电子票券的装置200还可以包括电子积分获取模块220和级别生成模块230中之一或者二者。Optionally, the apparatus 200 for distributing electronic coupons of the present invention may further include one or both of the electronic point acquisition module 220 and the level generation module 230 .
其中，电子积分获取模块220适于获取浏览器用户在浏览器使用中产生的电子积分信息。这里的电子积分可以为电子虚拟货币(例如电子金币)或者软件的使用经验值。其中，所述在浏览器使用中产生的电子积分可以通过如下的一个或多个操作而产生：Wherein, the electronic credit acquisition module 220 is adapted to obtain electronic credit information generated by the browser user during the use of the browser. The electronic points here can be electronic virtual currency (such as electronic gold coins) or experience points of using software. Wherein, the electronic points generated during the use of the browser can be generated through one or more of the following operations:
(1)通过浏览器签到的操作。这种操作会有限制，用户不能通过无限次地进行此操作而赚取电子积分，通常会限定只能操作一次才会产生电子积分。例如，用户每天在登录360浏览器后，点击一次签到的按钮，就可以获得一定的电子积分。本发明并不限定通过签到操作产生电子积分的具体方式。(1) The operation of signing in through the browser. This kind of operation will be limited, and the user cannot earn electronic points by performing this operation an unlimited number of times, and usually only one operation is limited to generate electronic points. For example, after logging in to the 360 browser every day, the user can obtain certain electronic points by clicking the sign-in button once. The present invention does not limit the specific manner of generating electronic points through the sign-in operation.
(2)通过统计浏览器使用时长。浏览器可以根据用户登录浏览器后使用浏览器的时长而计算一定的电子积分，分发给用户。例如，用户使用浏览器的时间越长，计算得到的电子积分越多；另外，也可以将浏览器的使用时长分成不同的范围，不同的范围对应不同的电子积分。本发明并不限定通过统计浏览器使用时长而产生电子积分的具体方式。(2) By counting the duration of browser usage. The browser can calculate certain electronic points according to the length of time the user uses the browser after logging in to the browser and distributes them to the user. For example, the longer the user uses the browser, the more electronic credits are calculated; in addition, the usage time of the browser can also be divided into different ranges, and different ranges correspond to different electronic credits. The present invention does not limit the specific method of generating electronic points by counting the usage time of the browser.
(3)通过对浏览器中指定网页的访问。例如，对于一些介绍新的游戏或者软件的网页的访问，为了鼓励用户浏览，也可以设置只要用户访问了这些网页，就可以获得一定的电子积分。(3) By accessing the specified webpage in the browser. For example, for some webpages that introduce new games or software, in order to encourage users to browse, it can also be set that as long as the user visits these webpages, certain electronic points can be obtained.
(4)通过对浏览器应用、扩展、以及插件的安装。例如，对于一些刚推出的应用、扩展、以及插件，为了鼓励用户安装试用，可以设置只要用户安装了这些应用、扩展、以及插件，就可以获得一定的电子积分。(4) By installing browser applications, extensions, and plug-ins. For example, for some newly launched applications, extensions, and plug-ins, in order to encourage users to install and try them out, it can be set that as long as the user installs these applications, extensions, and plug-ins, certain electronic credits can be obtained.
(5)通过统计对浏览器应用、扩展、插件的使用次数。例如，对于一些刚推出的应用、扩展、以及插件，为了鼓励用户使用，每当用户使用一次，就给一定的电子积分。(5) By counting the number of times browser applications, extensions, and plug-ins are used. For example, for some newly launched applications, extensions, and plug-ins, in order to encourage users to use them, a certain electronic credit is given every time the user uses them.
(6)通过执行浏览器所在终端中的指定操作。这里的操作可以指浏览器中推出的一些任务，如果客户去做这些任务，则会获得相应的电子积分。例如，新手登录浏览器后，可以将“完善自己的个人资料”设置成一个任务，将“设置头像昵称”也设置成一个任务，每当新手完成一个任务，就给这个新用户一定的电子积分。(6) By executing the specified operation in the terminal where the browser is located. The operations here can refer to some tasks launched in the browser, and if customers do these tasks, they will get corresponding electronic credits. For example, after a novice logs in to the browser, he can set "improve his personal information" as a task, and "set avatar nickname" as a task. Whenever a novice completes a task, the new user will be given a certain amount of electronic points .
以上只列出一些可能获得电子积分的方式，但本发明并不限于上述这些产生电子积分的方式，产生电子积分的方式可以有很多种，可以根据需要进行设置。The above only lists some possible ways to obtain electronic credits, but the present invention is not limited to the above methods for generating electronic credits. There are many ways to generate electronic credits, which can be set according to needs.
另外，所述电子积分信息还可以包括在使用与浏览器关联的软件时所产生的电子积分，其中所述浏览器关联软件和所述浏览器使用相同的用户标识产生所述电子积分。对于浏览器的开发商，为了推广其开发的其他的软件产品或者与第三方合作的软件产品，可以将用户对这些其他的软件产品或者与第三方合作的软件产品的使用产生的电子积分使用同一个用户标识进行管理，在这种情形下，将用户登录浏览器后在浏览器侧产生的电子积分、用户登录和/或使用与该浏览器关联的其它软件(包括浏览器开发商开发的其他软件产品或者与第三方合作方的软件产品等)产生的电子积分都传送至服务器侧，按照用户标识进行统一管理。另外，可以设置这些电子积分在浏览器、其他软件产品或者与第三方合作的软件产品等都可以通用，这样可以增加电子积分的灵活使用度，提高用户体验。In addition, the electronic credit information may also include electronic credits generated when using software associated with a browser, wherein the browser-associated software and the browser use the same user ID to generate the electronic credits. For browser developers, in order to promote other software products developed by them or software products in cooperation with third parties, the electronic credits generated by the use of these other software products or software products in cooperation with third parties can be used at the same time. In this case, the electronic points generated on the browser side after the user logs in to the browser, the user logs in and/or uses other software associated with the browser (including other software developed by the browser developer) Electronic points generated by software products or software products with third-party partners, etc.) are sent to the server side for unified management according to user identification. In addition, these electronic credits can be set to be universal in browsers, other software products, or software products that cooperate with third parties, which can increase the flexible use of electronic credits and improve user experience.
另外，在获取与浏览器关联的软件所产生的电子积分和由浏览器产生的电子积分时还获取积分产生来源标识。另外，不同来源产生的电子积分的数量可以根据需要设置。In addition, when acquiring the electronic credits generated by the software associated with the browser and the electronic credits generated by the browser, the source identification of the credits is also obtained. In addition, the number of electronic credits generated from different sources can be set as required.
级别生成模块230适于基于所获取的浏览器用户在浏览器使用中产生的电子积分信息，生成该用户对应的级别信息。用户级别通常设置成与电子积分存在着一定的对应关系，不同范围的电子积分对应不同的用户级别。例如可以设置电子积分为0—999的用户为初级用户，电子积分为1000—1500的用户为中级用户，电子积分为1501以上的用户为高级用户。The level generation module 230 is adapted to generate level information corresponding to the user based on the acquired electronic point information generated by the browser user during the use of the browser. User levels are usually set to have a certain correspondence with electronic credits, and different ranges of electronic credits correspond to different user levels. For example, users with electronic points of 0-999 can be set as primary users, users with electronic points of 1000-1500 can be set as intermediate users, and users with electronic points of 1501 or more can be set as advanced users.
在通过电子积分获取模块220获得用户的电子积分、以及通过级别生成模块230获得用户的用户级别的情况下，在为不同的用户分发电子票券时可以根据不同的标准或者多种标准进行分发。例如可以根据电子积分的多少进行分发，也可以根据用户级别的高低或者用户级别数进行分发，也可以根据电子积分及用户级别进行分发。In the case of obtaining the user's electronic points through the electronic point obtaining module 220 and obtaining the user's user level through the level generating module 230, when distributing electronic coupons to different users, they can be distributed according to different standards or multiple standards. For example, it can be distributed according to the number of electronic points, or according to the level of users or the number of user levels, or according to electronic points and user levels.
存储模块240适于存储电子票券记录表，该电子票券记录表包括：电子票券信息和电子票券标签信息。这里，电子票券信息是指奖品信息，例如“游戏礼包”、实物奖品(诸如“暖手宝”、或者“MINI IPAD”)、或者优惠券等。通常，对于不同的类别，可能会分发不同的电子票券。电子票券标签信息是指电子票券的类别信息，对应于类别关键词，例如游戏、购物、视频、旅游等等。在电子票券记录表中，通常将电子票券信息根据电子票券标签信息进行存储，如前面表1中给出的例子所示。The storage module 240 is suitable for storing an electronic ticket record table, and the electronic ticket record table includes: electronic ticket information and electronic ticket label information. Here, the electronic ticket information refers to prize information, such as "game gift bag", physical prize (such as "hand warmer" or "MINI IPAD"), or coupons. Typically, different e-tickets may be distributed for different categories. The electronic ticket label information refers to category information of the electronic ticket, corresponding to category keywords, such as games, shopping, video, travel and so on. In the electronic ticket record table, the electronic ticket information is usually stored according to the electronic ticket label information, as shown in the example given in Table 1 above.
可选地，在电子票券标签信息中可以包括一层标签信息，也可以包含两层或两层以上的标签信息，即第一层标签信息、第二层标签信息……第N层标签信息(N是正整数)等等，其中第一层标签信息为主分类，第二层标签信息或以上的标签信息是进一步细化的分类。例如，对于游戏类的奖券，游戏是第一层标签信息，可以设置第二层标签信息为具体的哪一种游戏，例如“虞美人”、“醉西游”等页游，从而使得“虞美人”、“醉西游”等的开发商可以针对性地对其用户提供相应的电子票券，从而实现针对不同的游戏分发不同的奖券。相应地，用户标签中的用户第一标签也包含一层或多层标签，以进一步细化，具体地，浏览器在根据用户的浏览网页历史采集关键词信息时，不仅采集主分类的关键词(例如游戏、购物、视频、旅游等)，也采集一些具体的关键词，例如采集用户具体玩的是什么游戏、用户喜欢购买哪类产品等等。这样，当将用户标签与电子票券记录表进行匹配时，例如对于经常玩“虞美人”的页游的用户，就可以有相应的匹配，能够向其分发“虞美人”的开发商所提供的电子票券，这会提高喜欢“虞美人”的页游的用户的更进一步的兴趣。再比如，对于购物类的奖券，购物是第一层标签信息，第二层标签信息可以设置为电器、衣服、书籍等，这样，可以针对不同喜好的用户分发不同类的奖券，例如对于喜欢电器的用户分发电器类的奖券，对于喜欢书籍的分发书籍类的奖券。Optionally, one layer of tag information may be included in the electronic ticket tag information, or two or more layers of tag information may be included, namely, the first layer of tag information, the second layer of tag information...the Nth layer of tag information (N is a positive integer) and so on, wherein the first layer of label information is the main classification, and the second layer of label information or above is a further refined classification. For example, for game-type lottery tickets, the game is the first layer of label information, and the second layer of label information can be set to which specific game, such as "poppy poppy", "drunken westward journey" and other page games, so that "poppy poppy" ", "Drunken Westward Journey" and other developers can provide corresponding electronic coupons to their users, so as to realize the distribution of different coupons for different games. Correspondingly, the user first tag in the user tags also includes one or more layers of tags for further refinement. Specifically, when the browser collects keyword information according to the user's web page browsing history, it not only collects the keywords of the main category (such as games, shopping, videos, travel, etc.), and also collect some specific keywords, such as collecting what games the user is playing, what kind of products the user likes to buy, and so on. In this way, when the user tag is matched with the electronic ticket record form, for example, for users who often play the page game "Poppy Poppy", there can be a corresponding match, and the developer who can distribute "Poppy Poppy" to them provides This will increase the further interest of users who like the page game "Poppy". For another example, for shopping coupons, shopping is the first layer of tag information, and the second layer of tag information can be set to electrical appliances, clothes, books, etc., so that different types of coupons can be distributed to users with different preferences, for example, for those who like electrical appliances For users who like books, distribute coupons for books.
可选地，在电子票券记录表中，还可以包括电子票券使用积分信息。这里，电子票券使用积分信息是指针对不同数量的电子积分使用不同的电子票券。这样，用户的电子积分的多少会影响用户能否被分发到电子票券。在电子票券记录表中记录有电子票券使用积分信息时，本发明的装置200包括前面所述电子积分获取模块220，以获得用户的电子积分。Optionally, the electronic ticket record table may also include electronic ticket use point information. Here, the use of electronic coupon point information refers to the use of different electronic coupons for different numbers of electronic points. In this way, the number of electronic points of the user will affect whether the user can be distributed to electronic coupons. When electronic coupon use point information is recorded in the electronic ticket record table, the device 200 of the present invention includes the aforementioned electronic point acquisition module 220 to obtain the user's electronic points.
可选地，在电子票券记录表中，还可以包括电子票券使用级别信息。这里电子票券使用级别信息是指电子票券针对不同用户级别的用户而分发电子票券的信息。这样，用户级别的高低或者多少可能会影响用户能否能否被分发到电子票券。在电子票券记录表中记录有电子票券使用积分信息时，本发明的装置200包括前面所述的级别生成模块230，以获得用户的用户级别。Optionally, electronic ticket usage level information may also be included in the electronic ticket record table. Here, the electronic ticket usage level information refers to the information that the electronic ticket is distributed to users of different user levels. In this way, the level or level of the user may affect whether the user can be distributed to electronic tickets. When electronic ticket use point information is recorded in the electronic ticket record table, the device 200 of the present invention includes the above-mentioned level generation module 230 to obtain the user level of the user.
可选地，在所述电子票券记录表中还可以包括浏览器组件或插件信息，例如如前面表3所给的例子所示。这里的浏览器组件或插件信息包括浏览器开发商本身推出的组件或插件、与其合作的第三方的浏览器组件或插件、和第三方的浏览器组件或插件等等。为了使电子票券记录表中的浏览器组件或插件信息也成为匹配对象之一，用户标签接收模块210在从浏览器侧接收的用户标签中需要相应地包含用户是否使用某一浏览器组件或插件的信息。Optionally, browser component or plug-in information may also be included in the electronic ticket record table, for example, as shown in the example given in Table 3 above. The browser component or plug-in information here includes the components or plug-ins launched by the browser developer itself, the third-party browser components or plug-ins cooperated with it, and the third-party browser components or plug-ins, etc. In order to make the browser component or plug-in information in the electronic ticket record table also become one of the matching objects, the user label receiving module 210 needs to include whether the user uses a certain browser component or plug-in in the user label received from the browser side. Plugin information.
可选地，在电子票券记录表中还可以包括终端设备信息，这里的终端设备信息是指终端的种类，例如PC机、手机、PAD等。PC机又分为使用WINDOWS操作系统的PC机、使用MAC操作系统的PC机等，手机又分为使用ISO操作系统的手机，使用安卓操作系统的手机等。由于不同种类的终端设备之间存在着操作系统等的差别，在电子票券记录表中记录终端设备信息，可以实现将电子票券推送到不同的设备上。相应地，在所接收的用户标签中，还可以包括基于所述用户设备识别标识M1D而生成的用户第二标签。一个用户可能用多个设备登录浏览器，例如PC机、手机、PAD等，这样，可以使得一个用户标识UID对应着多个用户设备识别标识MID。这样在将用户标签与电子票券记录表进行匹配时，可以将不同设备的奖券分发到用户的不同设备上。如前面表4所示，其给出了一个存储有终端设备信息的电子票券记录表的一个例子。Optionally, the electronic ticket record table may also include terminal device information, where the terminal device information refers to the type of terminal, such as PC, mobile phone, PAD and so on. PCs are divided into PCs using the WINDOWS operating system, PCs using the MAC operating system, etc. Mobile phones are further divided into mobile phones using the ISO operating system and mobile phones using the Android operating system. Since there are differences in operating systems among different types of terminal devices, recording terminal device information in the electronic ticket record table can realize pushing electronic tickets to different devices. Correspondingly, the received user tag may further include a second user tag generated based on the user equipment identification M1D. A user may use multiple devices to log in to the browser, such as a PC, a mobile phone, and a PAD. In this way, one user identifier UID may correspond to multiple user equipment identification identifiers MID. In this way, when the user tag is matched with the electronic ticket record form, the lottery coupons of different devices can be distributed to different devices of the user. As shown in Table 4 above, it gives an example of an electronic ticket record table storing terminal device information.
在所述电子票券记录表中，上面所述的电子票券信息和电子票券标签信息是必须具备的，电子票券使用积分信息、电子票券使用级别信息、浏览器组件或插件信息、终端设备信息是可选地，它们中之一或者几个或者全部也可以同时记录于电子票券记录表中。电子票券记录表中记录的信息越多，电子票券发放得越细或者越严格，因为限制的条件越多。另外，在电子票券记录表中，主要是按照电子票券标签信息将电子票券记录表中包含的其它信息进行归类，当然，电子票券记录表中也可以采用其它的方式存储上面所述各种信息。In the electronic ticket record table, the above-mentioned electronic ticket information and electronic ticket label information must have, electronic ticket use point information, electronic ticket use level information, browser components or plug-in information, The terminal device information is optional, and one or several or all of them can also be recorded in the electronic ticket recording table at the same time. The more information recorded in the electronic ticket record form, the finer or stricter the electronic ticket is issued, because there are more restrictive conditions. In addition, in the electronic ticket record table, other information contained in the electronic ticket record table is mainly classified according to the electronic ticket label information. Of course, other ways can also be used to store the above information in the electronic ticket record table. various information.
匹配模块250适于将所述用户标签与所述电子票券记录表进行匹配。根据前面所述的用户标签中所包含的信息以及电子票券记录表中所包含的信息，将二者中的相关信息分别进行比对、匹配，获得对应的匹配结果。The matching module 250 is adapted to match the user tag with the electronic ticket log. According to the information contained in the above-mentioned user label and the information contained in the electronic ticket record table, the relevant information in the two is compared and matched respectively, and the corresponding matching result is obtained.
分发模块260适于将匹配到的电子票券信息分发到对应的浏览器用户标识所指定的浏览器侧。在匹配模块250获得匹配结果后，分发模块260将匹配结果中包含的匹配到的电子票券信息根据用户标识分发给对应的浏览器用户。由于每个用户标签与用户标识绑定着传送到服务器侧的，所以每一个匹配结果必然对应着一个唯一的用户标识，从而可以将匹配到的电子票券信息分发到特定的浏览器用户。这种电子票券信息的分发由于是考虑到了用户的喜好而进行的，因此基本上不会造成对用户的干扰，有时反倒会给用户带来惊喜，另外，对于工作繁忙的用户，当其无暇主动顾及这些信息时，这种电子票券信息的分发还起到主动帮助用户收集其感兴趣的信息的作用。The distribution module 260 is adapted to distribute the matched electronic coupon information to the browser side specified by the corresponding browser user identifier. After the matching module 250 obtains the matching result, the distribution module 260 distributes the matched electronic coupon information contained in the matching result to the corresponding browser user according to the user identification. Since each user tag is bound with the user ID and sent to the server side, each matching result must correspond to a unique user ID, so that the matched electronic coupon information can be distributed to specific browser users. The distribution of this kind of electronic coupon information is carried out in consideration of the preferences of users, so basically it will not cause interference to users, and sometimes it will bring surprises to users. In addition, for busy users, when they have no time When actively taking this information into consideration, the distribution of such electronic ticket information also plays a role in actively helping users collect information they are interested in.
分发模块260可以直接将匹配到的电子票券信息分发给对应的浏览器用户，也可以不直接发送给对应的浏览器用户。The distribution module 260 may directly distribute the matched electronic coupon information to the corresponding browser user, or may not directly send it to the corresponding browser user.
当分发模块260将匹配到的电子票券信息不直接发送给对应的浏览器用户时，分发模块260可以包括电子票券标识生成单元261和分发单元262。When the distribution module 260 does not directly send the matched electronic coupon information to the corresponding browser user, the distribution module 260 may include an electronic coupon identifier generation unit 261 and a distribution unit 262 .
其中，电子票券标识生成单元261适于根据浏览器用户标识、或者根据匹配的电子票券信息和电子票券标签信息和/或电子票券使用积分信息和/或电子票券级别信息和电子票券有效使用时间中的一个或者多个以及浏览器用户标识生成该浏览器用户标识的电子票券标识。分发单元262适于将该电子票券标识发送到对应的浏览器用户标识的浏览器侧。Wherein, the electronic coupon identification generating unit 261 is adapted to use the electronic coupon identification information and/or electronic coupon level information and electronic One or more of the valid use time of the coupon and the browser user ID generate an electronic coupon ID of the browser user ID. The distributing unit 262 is adapted to send the electronic coupon identification to the browser side corresponding to the browser user identification.
电子票券标识针对每一浏览器用户是唯一的，其可以采取如下方式生成：可以依据匹配到电子票券的浏览器用户标识生成一个用以唯一地标识该浏览器用户的电子票券标识；或者依据匹配到电子票券的浏览器用户标识、电子票券有效使用时间、以及该用户的用户设备识别标识MID等数据生成一个用以唯一地标识该浏览器用户的电子票券标识；或者依据匹配的电子票券信息和电子票券标签信息和/或电子票券使用积分信息和/或电子票券使用级别信息和电子票券有效使用时间中的一个或者多个以及匹配到电子票券的浏览器用户标识生成一个用以唯一地标识该浏览器用户的电子票券标识。例如，上述的电子票券标识可以是基本相应的信息而生成的一个MD5值，如前面表5所示的例子。以上只是列举出了一些生成针对每一浏览器用户的唯一的电子票券标识的方式，本发明并不限制生成针对每一浏览器用户的唯一的电子票券标识的方式，任何可以生成针对每一浏览器用户的唯一的电子票券标识的方式都可以用于本发明。The electronic coupon ID is unique for each browser user, and can be generated in the following manner: an electronic coupon ID for uniquely identifying the browser user can be generated based on the browser user ID matched to the electronic coupon; Or generate an electronic ticket identifier to uniquely identify the browser user based on the browser user identifier matched to the electronic ticket, the valid use time of the electronic ticket, and the user's user equipment identification identifier MID; or One or more of the matched electronic ticket information and electronic ticket label information and/or electronic ticket use point information and/or electronic ticket use level information and the valid use time of the electronic ticket and the information matched to the electronic ticket The browser user ID generates an electronic coupon ID for uniquely identifying the browser user. For example, the above-mentioned electronic coupon identifier may be an MD5 value generated based on corresponding information, as shown in the example in Table 5 above. The above just listed some ways to generate unique electronic coupon identifications for each browser user. The present invention does not limit the ways of generating unique electronic coupon identifications for each browser user. A browser user's unique electronic coupon identification mode can be used in the present invention.
分发单元262将所述电子票券标识发送到对应的浏览器用户标识的浏览器侧，浏览器用户在收到电子票券标识后，通过该电子票券标识可以去对应的服务器申领相应的电子票券。The distribution unit 262 sends the electronic coupon ID to the browser side of the corresponding browser user ID. After receiving the electronic coupon ID, the browser user can go to the corresponding server to apply for the corresponding electronic coupon ID through the electronic coupon ID. e-ticket.
另外，分发单元262可以通过如下任何一种方式来实现匹配的电子票券信息的分发：In addition, the distributing unit 262 may realize the distribution of the matched electronic coupon information in any of the following ways:
一种是通过接入积分兑换网站，通过该积分兑换网站将所述匹配的电子票券信息分发给所述浏览器用户的终端。例如服务器与专门的积分兑换网站链接，用户通过登录该积分兑换网站可以查看自己获得的电子票券。One is by accessing the points redemption website, and distributing the matched electronic coupon information to the terminal of the browser user through the point redemption website. For example, the server is linked to a special point redemption website, and the user can view the electronic coupons obtained by logging into the point redemption website.
另一种是通过将所述匹配的电子票券信息推送到浏览器侧，在浏览器的用户管理模块中进行加载显示，例如可以通过一个特别的颜色或者一个特别的标志加载显示，以引起用户的注意；也可以通过一个弹窗显示返回的电子票券标识。The other is by pushing the matching electronic coupon information to the browser side, and loading and displaying it in the user management module of the browser, for example, it can be loaded and displayed through a special color or a special logo, so as to attract users Note; the returned e-ticket ID can also be displayed through a pop-up window.
在此提供的算法和显示不与任何特定计算机、虚拟系统或者其它设备固有相关。各种通用系统也可以与基于在此的示教一起使用。根据上面的描述，构造这类系统所要求的结构是显而易见的。此外，本发明也不针对任何特定编程语言。应当明白，可以利用各种编程语言实现在此描述的本发明的内容，并且上面对特定语言所做的描述是为了披露本发明的最佳实施方式。The algorithms and displays presented herein are not inherently related to any particular computer, virtual system, or other device. Various generic systems can also be used with the teachings based on this. The structure required to construct such a system is apparent from the above description. Furthermore, the present invention is not specific to any particular programming language. It should be understood that various programming languages can be used to implement the content of the present invention described herein, and the above description of specific languages is for disclosing the best mode of the present invention.
在此处所提供的说明书中，说明了大量具体细节。然而，能够理解，本发明的实施例可以在没有这些具体细节的情况下实践。在一些实例中，并未详细示出公知的方法、结构和技术，以便不模糊对本说明书的理解。In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure the understanding of this description.
类似地，应当理解，为了精简本公开并帮助理解各个发明方面中的一个或多个，在上面对本发明的示例性实施例的描述中，本发明的各个特征有时被一起分组到单个实施例、图、或者对其的描述中。然而，并不应将该公开的方法解释成反映如下意图：即所要求保护的本发明要求比在每个权利要求中所明确记载的特征更多的特征。更确切地说，如下面的权利要求书所反映的那样，发明方面在于少于前面公开的单个实施例的所有特征。因此，遵循具体实施方式的权利要求书由此明确地并入该具体实施方式，其中每个权利要求本身都作为本发明的单独实施例。Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, in order to streamline this disclosure and to facilitate an understanding of one or more of the various inventive aspects, various features of the invention are sometimes grouped together in a single embodiment, figure, or its description. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.
本领域那些技术人员可以理解，可以对实施例中的设备中的模块进行自适应性地改变并且把它们设置在与该实施例不同的一个或多个设备中。可以把实施例中的模块或单元或组件组合成一个模块或单元或组件，以及此外可以把它们分成多个子模块或子单元或子组件。除了这样的特征和/或过程或者单元中的至少一些是相互排斥之外，可以采用任何组合对本说明书(包括伴随的权利要求、摘要和附图)中公开的所有特征以及如此公开的任何方法或者设备的所有过程或单元进行组合。除非另外明确陈述，本说明书(包括伴随的权利要求、摘要和附图)中公开的每个特征可以由提供相同、等同或相似目的的替代特征来代替。Those skilled in the art can understand that the modules in the device in the embodiment can be adaptively changed and arranged in one or more devices different from the embodiment. Modules or units or components in the embodiments may be combined into one module or unit or component, and furthermore may be divided into a plurality of sub-modules or sub-units or sub-assemblies. All features disclosed in this specification (including accompanying claims, abstract and drawings) and any method or method so disclosed may be used in any combination, except that at least some of such features and/or processes or units are mutually exclusive. All processes or units of equipment are combined. Each feature disclosed in this specification (including accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
此外，本领域的技术人员能够理解，尽管在此所述的一些实施例包括其它实施例中所包括的某些特征而不是其它特征，但是不同实施例的特征的组合意味着处于本发明的范围之内并且形成不同的实施例。例如，在下面的权利要求书中，所要求保护的实施例的任意之一都可以以任意的组合方式来使用。Furthermore, those skilled in the art will understand that although some embodiments described herein include some features included in other embodiments but not others, combinations of features from different embodiments are meant to be within the scope of the invention. and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.
本发明的各个部件实施例可以以硬件实现，或者以在一个或者多个处理器上运行的软件模块实现，或者以它们的组合实现。本领域的技术人员应当理解，可以在实践中使用微处理器或者数字信号处理器(DSP)来实现根据本发明实施例的浏览器客户端和/或浏览器客户端对应的应用于进行奖券信息分发的服务器中的一些或者全部部件的一些或者全部功能。本发明还可以实现为用于执行这里所描述的方法的一部分或者全部的设备或者装置程序(例如，计算机程序和计算机程序产品)。这样的实现本发明的程序可以存储在计算机可读介质上，或者可以具有一个或者多个信号的形式。这样的信号可以从因特网网站上下载得到，或者在载体信号上提供，或者以任何其他形式提供。The various component embodiments of the present invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art should understand that a microprocessor or a digital signal processor (DSP) can be used in practice to implement the browser client and/or the corresponding application of the browser client to perform lottery ticket information according to the embodiment of the present invention. Distribute some or all of the functions of some or all of the components in the server. The present invention can also be implemented as an apparatus or an apparatus program (for example, a computer program and a computer program product) for performing a part or all of the methods described herein. Such a program for realizing the present invention may be stored on a computer-readable medium, or may be in the form of one or more signals. Such a signal may be downloaded from an Internet site, or provided on a carrier signal, or provided in any other form.
应该注意的是上述实施例对本发明进行说明而不是对本发明进行限制，并且本领域技术人员在不脱离所附权利要求的范围的情况下可设计出替换实施例。在权利要求中，不应将位于括号之间的任何参考符号构造成对权利要求的限制。单词“包含”不排除存在未列在权利要求中的元件或步骤。位于元件之前的单词“一”或“一个”不排除存在多个这样的元件。本发明可以借助于包括有若干不同元件的硬件以及借助于适当编程的计算机来实现。在列举了若干装置的单元权利要求中，这些装置中的若干个可以是通过同一个硬件项来具体体现。单词第一、第二、以及第三等的使用不表示任何顺序。可将这些单词解释为名称。It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention can be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In a unit claim enumerating several means, several of these means can be embodied by one and the same item of hardware. The use of the words first, second, and third, etc. does not indicate any order. These words can be interpreted as names.
本发明公开了A1、一种分发电子票券的方法，包括：The invention discloses A1. A method for distributing electronic coupons, comprising:
接收浏览器传送的浏览器用户标识及其对应的用户标签，其中用户标签包括用户第一标签，该用户第一标签是浏览器侧基于浏览器用户的浏览历史记录生成的用户类别关键字；Receive the browser user identification and the corresponding user label transmitted by the browser, wherein the user label includes a user first label, and the user first label is a user category keyword generated by the browser side based on the browsing history of the browser user;
将所述用户标签与电子票券记录表进行匹配，其中电子票券记录表包括电子票券信息和电子票券标签信息；以及matching the user tag with an electronic ticket record sheet, wherein the electronic ticket record sheet includes electronic ticket information and electronic ticket label information; and
将匹配到的电子票券信息分发到对应的浏览器用户标识所指定的浏览器侧。The matched electronic coupon information is distributed to the browser side specified by the corresponding browser user ID.
A2、根据A1所述的方法，其特征在于，还包括：A2, according to the method described in A1, is characterized in that, also comprises:
获取浏览器用户在浏览器使用中产生的电子积分信息和/或所使用的浏览器组件或插件信息，和/或基于所述电子积分生成该用户对应的级别信息；Obtain the electronic credit information generated by the browser user during the use of the browser and/or the browser component or plug-in information used, and/or generate the level information corresponding to the user based on the electronic credit;
所述电子票券记录表包括电子票券使用积分信息和/或浏览器组件或插件信息和/或电子票券使用级别信息。The electronic ticket recording table includes electronic ticket use point information and/or browser component or plug-in information and/or electronic ticket use level information.
A3、根据A1或A2所述的方法，其特征在于，A3, according to the method described in A1 or A2, it is characterized in that,
所述在浏览器使用中产生的电子积分信息包括通过如下一个或多个操作所产生的电子积分信息：The electronic credit information generated during the use of the browser includes electronic credit information generated through one or more of the following operations:
通过浏览器签到的操作；The operation of signing in through the browser;
通过统计浏览器使用时长；By counting the duration of browser usage;
通过对浏览器中指定网页的访问；By accessing specified web pages in your browser;
通过对浏览器应用、扩展、以及插件的安装；through the installation of browser applications, extensions, and plug-ins;
通过统计对浏览器应用、扩展、插件的使用次数；以及By counting the number of times browser applications, extensions, plug-ins are used; and
通过执行浏览器所在终端中的指定操作。By executing the specified operation in the terminal where the browser is located.
A4、根据A1—A3中任何一项所述的方法，其特征在于，A4, according to the method described in any one of A1-A3, it is characterized in that,
所述电子积分信息还包括在使用与浏览器关联的软件时所产生的电子积分，其中所述浏览器关联软件和所述浏览器使用相同的用户标识产生所述电子积分。The electronic credit information also includes electronic credits generated when using software associated with a browser, wherein the browser-associated software and the browser use the same user identification to generate the electronic credits.
A5、根据A4所述的方法，其特征在于，A5, according to the method described in A4, it is characterized in that,
在获取浏览器用户在浏览器使用中产生的电子积分信息时还获取积分产生来源标识。When obtaining the electronic credit information generated by the browser user during the use of the browser, the source identification of the credit is also obtained.
A6、根据A1—A5中任何一项所述的方法，其特征在于，A6, according to the method described in any one of A1-A5, it is characterized in that,
所述电子积分信息为电子虚拟货币或者软件的使用经验值。The electronic point information is electronic virtual currency or software experience value.
A7、根据A1—A6中任何一项所述的方法，其特征在于，A7, according to the method described in any one of A1-A6, it is characterized in that,
在所述电子票券记录表中，按照电子票券标签信息将所述电子票券记录表中包含的其它信息进行归类。In the electronic ticket record table, other information contained in the electronic ticket record table is classified according to the electronic ticket label information.
A8、根据A1—A7中任何一项所述的方法，其特征在于，A8, according to the method described in any one of A1-A7, it is characterized in that,
所述用户标签还包括基于所述用户设备识别标识MID而生成的用户第二标签，所述电子票券记录表中还包括终端设备信息。The user tag further includes a second user tag generated based on the user equipment identification identifier MID, and the electronic ticket record table further includes terminal equipment information.
A9、根据A1—A8中任何一项所述的方法，其特征在于，A9, according to the method described in any one of A1-A8, it is characterized in that,
所述将匹配的电子票券信息分发到对应的浏览器用户标识所指定的浏览器侧的步骤包括：The step of distributing the matching electronic coupon information to the browser side specified by the corresponding browser user ID includes:
根据浏览器用户标识、或者根据匹配的电子票券信息和电子票券标签信息和/或电子票券使用积分信息和/或电子票券使用级别信息和电子票券有效使用时间中的一个或者多个以及浏览器用户标识生成该浏览器用户标识的电子票券标识；以及According to the browser user identification, or according to one or more of the matched electronic coupon information and electronic coupon label information and/or electronic coupon use point information and/or electronic coupon use level information and electronic coupon valid use time and the browser user ID to generate the electronic coupon ID of the browser user ID; and
将该电子票券标识发送到对应的浏览器用户标识的浏览器侧。The electronic coupon ID is sent to the browser side corresponding to the browser user ID.
A10、根据A9所述的方法，其特征在于，A10, according to the method described in A9, it is characterized in that,
所述电子票券标识是根据浏览器用户标识的MD5值生成的一个唯一值、或者根据匹配的电子票券信息和电子票券标签信息和/或电子票券使用积分信息和/或电子票券级别信息和电子票券有效使用时间中的一个或者多个以及浏览器用户标识的MD5值生成的一个唯一值。The electronic coupon identification is a unique value generated according to the MD5 value of the browser user identification, or according to the matched electronic coupon information and electronic coupon label information and/or electronic coupon use point information and/or electronic coupon A unique value generated by one or more of the level information and the valid use time of the electronic coupon and the MD5 value of the browser user identification.
A11、根据A1-A10中任何一项所述的方法，其特征在于，A11. The method according to any one of A1-A10, characterized in that,
所述将匹配的电子票券信息分发到对应的浏览器用户标识所指定的浏览器侧通过如下方式来实现：The distribution of the matching electronic coupon information to the browser side specified by the corresponding browser user ID is realized in the following manner:
接入积分兑换网站，将所述匹配的电子票券信息分发给所述浏览器用户的终端；或者Accessing the point redemption website, and distributing the matched electronic coupon information to the terminal of the browser user; or
通过将所述匹配的电子票券信息推送到浏览器侧，在浏览器的用户管理模块中进行加载显示。By pushing the matched electronic coupon information to the browser side, it will be loaded and displayed in the user management module of the browser.
本发明还公开了B1、一种分发电子票券的装置，包括：The present invention also discloses B1, a device for distributing electronic tickets, including:
用户信息接收模块，其适于接收浏览器传送的浏览器用户标识及其对应的用户标签，其中用户标签包括用户第一标签，该用户第一标签是浏览器侧基于浏览器用户的浏览历史记录生成的用户类别关键字；The user information receiving module is adapted to receive the browser user identification and the corresponding user label transmitted by the browser, wherein the user label includes the user's first label, and the user's first label is based on the browsing history of the browser user on the browser side Generated user category keywords;
存储模块，其适于存储电子票券记录表，该电子票券记录表包括：电子票券信息和电子票券标签信息；A storage module, which is suitable for storing an electronic ticket record table, and the electronic ticket record table includes: electronic ticket information and electronic ticket label information;
匹配模块，其适于将所述用户标签与所述电子票券记录表进行匹配；以及a matching module adapted to match the user tag with the electronic ticket record; and
分发模块，其适于将匹配到的电子票券信息分发到对应的浏览器用户标识所指定的浏览器侧。The distributing module is adapted to distribute the matched electronic coupon information to the browser side specified by the corresponding browser user identifier.
B2、根据B1所述的装置，还包括：B2. The device according to B1, further comprising:
电子积分获取模块，其适于获取浏览器用户在浏览器使用中产生的电子积分信息；和/或An electronic point acquisition module, which is adapted to obtain the electronic point information generated by the browser user during the use of the browser; and/or
级别生成模块，其适于基于所获取的浏览器用户在浏览器使用中产生的电子积分信息，生成该用户对应的级别信息；A level generation module, which is adapted to generate level information corresponding to the user based on the obtained electronic point information generated by the browser user during the use of the browser;
其中，所述电子票券记录表包括电子票券使用积分信息和/或电子票券使用级别信息。Wherein, the electronic ticket recording table includes electronic ticket use point information and/or electronic ticket use level information.
B3、根据B1或B2所述的装置，其特征在于，B3. The device according to B1 or B2, characterized in that,
所述在浏览器使用中产生的电子积分信息包括通过如下一个或多个操作所产生的电子积分信息：The electronic credit information generated during the use of the browser includes electronic credit information generated through one or more of the following operations:
通过浏览器签到的操作；The operation of signing in through the browser;
通过统计浏览器使用时长；By counting the duration of browser usage;
通过对浏览器中指定网页的访问；By accessing specified web pages in your browser;
通过对浏览器应用、扩展、以及插件的安装；through the installation of browser applications, extensions, and plug-ins;
通过统计对浏览器应用、扩展、插件的使用次数；以及By counting the number of times browser applications, extensions, plug-ins are used; and
通过执行浏览器所在终端中的指定操作。By executing the specified operation in the terminal where the browser is located.
B4、根据B1-B3中任何一项所述的装置，其特征在于，B4. The device according to any one of B1-B3, characterized in that,
所述电子积分获取模块还获取在使用与浏览器关联的软件时所产生的电子积分，其中所述浏览器关联软件和所述浏览器使用相同的用户标识产生所述电子积分。The electronic credit acquisition module also obtains electronic credits generated when using software associated with a browser, wherein the browser-associated software and the browser use the same user identification to generate the electronic credits.
B5、根据B4所述的装置，其特征在于，B5. The device according to B4, characterized in that,
所述与浏览器关联的软件所产生的电子积分和由浏览器产生的电子积分进一步包括积分产生来源标识。The electronic credits generated by the software associated with the browser and the electronic credits generated by the browser further include an identification of a credit generation source.
B6、根据B1—B5中任何一项所述的装置，其特征在于，B6. The device according to any one of B1-B5, characterized in that,
所述电子积分信息为电子虚拟货币或者软件的使用经验值。The electronic point information is electronic virtual currency or software experience value.
B7、根据B1—B6中任何一项所述的装置，其特征在于，B7. The device according to any one of B1-B6, characterized in that,
所述存储模块按照电子票券标签信息将所述电子票券记录表中包含的其它信息进行归类而存储在所述电子票券记录表中。The storage module classifies other information contained in the electronic ticket record table according to the electronic ticket label information and stores them in the electronic ticket record table.
B8、根据B1—B7中任何一项所述的装置，其特征在于，B8. The device according to any one of B1-B7, characterized in that,
所述用户信息接收模块还获取浏览器用户所使用的浏览器组件或插件信息：The user information receiving module also obtains the browser component or plug-in information used by the browser user:
所述电子票券记录表中还存储有浏览器组件或插件信息。The electronic ticket record table also stores browser component or plug-in information.
B9、根据B1—B8中任何一项所述的装置，其特征在于，B9. The device according to any one of B1-B8, characterized in that,
所述用户标签还包括基于所述用户设备识别标识MID而生成的用户第二标签；The user tag further includes a second user tag generated based on the user equipment identification identifier MID;
所述电子票券记录表中还包括终端设备信息。The electronic ticket record table also includes terminal equipment information.
B10、根据B1—B9中任何一项所述的装置，其特征在于，B10. The device according to any one of B1-B9, characterized in that,
所述分发模块包括：The distribution module includes:
电子票券标识生成单元，其适于根据浏览器用户标识、或者根据匹配的电子票券信息和电子票券标签信息和/或电子票券使用积分信息和/或电子票券级别信息和电子票券有效使用时间中的一个或者多个以及浏览器用户标识生成该浏览器用户标识的电子票券标识；以及An electronic ticket identification generating unit, which is adapted to use point information and/or electronic ticket level information and electronic tickets according to the browser user identification, or according to matching electronic ticket information and electronic ticket label information and/or electronic ticket one or more of the valid use time of the coupon and the browser user ID to generate the electronic coupon ID of the browser user ID; and
分发单元，其适于将该电子票券标识发送到对应的浏览器用户标识的浏览器侧。A distributing unit, adapted to send the electronic coupon identification to the browser side corresponding to the browser user identification.
B11、根据B10所述的装置，其特征在于，B11, according to the device described in B10, it is characterized in that,
所述电子票券标识为是根据浏览器用户标识的MD5值生成的一个唯一值、或者根据匹配的电子票券信息和电子票券标签信息和/或电子票券使用积分信息和/或电子票券级别信息和电子票券有效使用时间中的一个或者多个以及浏览器用户标识的MD5值生成的一个唯一值。The electronic coupon identification is a unique value generated according to the MD5 value identified by the browser user, or according to the matching electronic coupon information and electronic coupon label information and/or electronic coupon use point information and/or electronic ticket A unique value generated by one or more of the coupon level information, the valid use time of the electronic coupon, and the MD5 value of the browser user identification.
B12、根据B1—B11中任何一项所述的装置，其特征在于，B12. The device according to any one of B1-B11, characterized in that,
所述分发模块通过如下方式来进行分发所述匹配的电子票券信息：The distribution module distributes the matched electronic coupon information in the following manner:
从专门的积分兑换网站中将所述匹配的电子票券信息分发给已登录浏览器的用户；或者Distribute said matching e-coupon information to users who have logged in the browser from a dedicated point redemption website; or
通过将所述匹配的电子票券信息推送到浏览器侧，在浏览器的用户管理模块中进行加载显示。By pushing the matched electronic coupon information to the browser side, it will be loaded and displayed in the user management module of the browser.
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310574937.5ACN103679504B (en) | 2013-11-15 | 2013-11-15 | Distribute the method and device of electronic bill |
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310574937.5ACN103679504B (en) | 2013-11-15 | 2013-11-15 | Distribute the method and device of electronic bill |
| Publication Number | Publication Date |
|---|---|
| CN103679504A CN103679504A (en) | 2014-03-26 |
| CN103679504Btrue CN103679504B (en) | 2017-12-01 |
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201310574937.5AActiveCN103679504B (en) | 2013-11-15 | 2013-11-15 | Distribute the method and device of electronic bill |
| Country | Link |
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