Embodiment
Now, describe embodiments of the invention in detail, its example means in the accompanying drawings, and wherein, identical label means identical parts all the time.Below embodiment is described to explain the present invention by reference to accompanying drawing.
Marketing method for pushing based on conversation number of the present invention comprises: the telephone number of dialing according to mobile terminal, the information to be released that inquiry is corresponding; Send the information to be released of described correspondence to described mobile terminal.
Below with reference to exemplary embodiment of the present invention, the information-pushing method based on conversation number of the present invention is described in detail.
Fig. 1 is the flow chart that the information-pushing method based on conversation number of the first exemplary embodiment according to the present invention is shown.
S101, the telephone number of dialing according to mobile terminal, obtain corresponding information to be released.
For instance, as a kind of implementation of the present invention, after getting the telephone number that mobile terminal dials, the corresponding information to be released of the described telephone number of dialing of the server lookup of network side.It will be appreciated by those skilled in the art that, can store telephone number that mobile terminal dials and corresponding information to be released with it on server, the telephone number of dialing by mobile terminal just can inquire the corresponding information to be released of the described telephone number of dialing.It will be appreciated by those skilled in the art that, can store telephone number that mobile terminal dials and corresponding information to be released with it on server, the telephone number of dialing by mobile terminal just can be inquired about the corresponding information to be released of the described telephone number of dialing that gets.
For instance, as another kind of implementation of the present invention, after getting the telephone number that mobile terminal dials, mobile terminal can obtain the corresponding information to be released of the described telephone number of dialing at the mobile terminal local search.It will be appreciated by those skilled in the art that, can store telephone number that mobile terminal dials and corresponding information to be released with it on mobile terminal, the telephone number of dialing by mobile terminal just can inquire the corresponding information to be released of the described telephone number of dialing.
For instance, described information to be released comprises at least one in following information: advertising message, the sales promotion information of the trade company that the described telephone number of dialing is corresponding, purchase by group information, reward voucher, positional information, business information, booking information, pricing information, product information or transport information.
Describedly obtain the telephone number that mobile terminal dials, for instance, the telephone number that can dial by obtaining described mobile terminal that described mobile terminal initiatively sends, or the telephone number of initiatively dialing to the described mobile terminal of described mobile terminal request; The described telephone number that perhaps can dial by the described mobile terminal that obtains the communication network transmission of described mobile terminal place, or the telephone number of initiatively dialing to the described mobile terminal of described mobile terminal place communication network request; The described telephone number that the described mobile terminal perhaps sent by the communication network that obtains the phone place that described mobile terminal dials is dialed, or the telephone number dialed of the described mobile terminal of communication network request at the phone place of initiatively dialing to described mobile terminal.
For instance, as a kind of implementation of the present invention, merchant information corresponding to telephone number that the described mobile terminal of the telephone number query that network side server is dialed according to described mobile terminal is dialed, and obtain the information to be released that described merchant information is corresponding.It will be appreciated by those skilled in the art that, can store the merchant information and the to be released information corresponding with described merchant information that comprise the telephone number that described mobile terminal dials on server, the telephone number of dialing by mobile terminal just can inquire the corresponding information to be released of the described telephone number of dialing.For instance, described mobile terminal is according to merchant information corresponding to telephone number query of dialing, and the merchant information of described correspondence being sent to the server of network side, network side server inquires about and obtains according to the merchant information of described correspondence the information to be released that described merchant information is corresponding.For example, store the corresponding informance of telephone number and merchant information in described mobile terminal, the telephone number of dialing by mobile terminal just can inquire corresponding merchant information.
For instance, as another kind of implementation of the present invention, described mobile terminal is inquired about corresponding merchant information according to the telephone number of dialing is local, and obtains the information to be released that described merchant information is corresponding in mobile terminal this locality.It will be appreciated by those skilled in the art that, can store the merchant information and the to be released information corresponding with described merchant information that comprise the telephone number that described mobile terminal dials on mobile terminal, the telephone number of dialing by mobile terminal just can inquire the corresponding information to be released of the described telephone number of dialing.
For instance, described merchant information comprises the telephone number of this trade company, can also comprise at least one in following information: name of firm, geographical position, industry, marketing strategy, marketing cycle etc.
For instance, before obtaining the information to be released that telephone number that described mobile terminal dials is corresponding, further obtain the positional information of described mobile terminal, thereby can obtain the to be released information corresponding with the position of described mobile terminal, more accurate information to be released that will be relevant to described mobile terminal region offers described mobile terminal.
For instance, described information to be released no matter be to be kept at mobile terminal side or network side, can be upgraded according to the up-to-date information of trade company, thereby makes the mobile phone users of the phone of dialing trade company obtain the information to be released of up-to-date trade company.
S102, send the information to be released of described correspondence to described mobile terminal.
For instance, the information to be released that sends described correspondence to described mobile terminal comprises at least one in following form: by short message, multimedia message, micro-letter, informing PUSH message, client push message or browser PUSH message, the information to be released of described correspondence is sent to described mobile terminal.
For instance, after getting corresponding information to be released, the server of network side sends described information to be released to described mobile terminal.The server of network side for example can send described information to be released to described mobile terminal by the identification information of mobile terminal.For instance, the identification information of described mobile terminal be can the described mobile terminal of unique identification any information, for example comprise at least one in following information: the number (MSISDN of mobile terminal, Mobile Station international ISDN number), international mobile subscriber identity (IMSI:International Mobile Subscriber Identification Number), Media Access Control Address (MAC, Media Access Control), IP address, IEMI (International Mobile Equipment Identity code) or random code etc.For instance, the identification information that obtains described mobile terminal can be by obtaining the identification information of the described mobile terminal that described mobile terminal initiatively sends, or initiatively to the identification information of the described mobile terminal of described mobile terminal request; Perhaps can obtain the identification information of the described mobile terminal of described mobile terminal place communication network transmission, or active is to the identification information of the described mobile terminal of described mobile terminal place communication network request; The identification information of the described mobile terminal perhaps sent for the communication network that obtains the phone place that described mobile terminal dials, or the identification information of the described mobile terminal of communication network request at the phone place of initiatively dialing to described mobile terminal.For instance, network side server, after getting corresponding information to be released, is crossed communication network by described information exchange to be released and is sent to described mobile terminal.For example,, by mobile communications network, Wifi, WLAN(WLAN (wireless local area network)) etc. communication network described information to be released is sent to described mobile terminal.
For instance, as another implementation of the present invention, after arriving the information to be released of correspondence according to the telephone number of dialing at described mobile terminal local search at described mobile terminal, described mobile terminal sends to application accordingly on described mobile terminal by described information to be released, by corresponding application, described information to be released is presented to the user.For example, described information to be released is sent to the note receiving element of mobile terminal with the form of short message, perhaps information to be released is sent to corresponding application program, perhaps information to be released is sent to the informing of mobile terminal, perhaps information to be released is sent to corresponding client, or information to be released is sent to corresponding application program.
The information-pushing method based on conversation number in the embodiment of the present invention, the various information pushings of the corresponding businessman of telephone number that the user can be dialed are to user's mobile terminal, make the user can get quickly and easily the various information relevant with businessman, promoted user's experience.
Below with reference to exemplary embodiment of the present invention, the information transmission system based on conversation number according to the present invention is described in detail.
Fig. 2 is the block diagram that the information transmission system based on conversation number of the second exemplary embodiment according to the present invention is shown.
As (a) in Fig. 2, (b) with (c), the information transmission system based on conversation number comprisesinformation acquisition unit 300 to be released and information transmitting unit to be released 400.
The telephone number of information acquisition unit to be released 300 for dialing according to described mobile terminal in the present embodiment, obtain information to be released corresponding to telephone number that described mobile terminal is dialed.For instance,information acquisition unit 300 to be released stores the telephone number that mobile terminal dials and information to be released corresponding to telephone number of dialing with described mobile terminal, and the telephone number query that the describedquery unit 300 that releases news can be dialed by mobile terminal is to the corresponding information to be released of the described telephone number of dialing.
For instance, described information to be released comprises at least one in following information: advertising message, the sales promotion information of the trade company that the described telephone number of dialing is corresponding, purchase by group information, reward voucher, positional information, business information, booking information, pricing information, product information or transport information.
For instance, as shown in (a) in Fig. 2,information acquisition unit 300 to be released can specifically comprise: called number obtains subelement 3001 and information inquiry subelement 3003 to be released.Described called number obtains subelement 3001, the telephone number dialed for obtaining mobile terminal.For instance, called number obtains subelement 3001, the telephone number of dialing for obtaining described mobile terminal that described mobile terminal initiatively sends, or the telephone number of initiatively dialing to the described mobile terminal of described mobile terminal request; The described telephone number of perhaps dialing for the described mobile terminal that obtains the communication network transmission of described mobile terminal place, or the telephone number of initiatively dialing to the described mobile terminal of described mobile terminal place communication network request; The described telephone number that the described mobile terminal perhaps sent for the communication network that obtains the phone place that described mobile terminal dials is dialed, or the telephone number dialed of the described mobile terminal of communication network request at the phone place of initiatively dialing to described mobile terminal.It will be understood by those skilled in the art that called number in the present embodiment obtains subelement 3001 and both can be positioned at described mobile terminal side, also can be positioned at network side.The telephone number of information inquiry subelement 3003 to be released for dialing according to mobile terminal, inquire about and obtain corresponding information to be released.For example, store the telephone number that described mobile terminal dials on information inquiry subelement 3003 to be released, and information to be released corresponding to the telephone number dialed with described mobile terminal, the telephone number dialed by described mobile terminal, described information inquiry subelement 3003 to be released just can inquire corresponding information to be released.For instance, in the situation that described called number obtains subelement 3001, be positioned at mobile terminal side, information inquiry subelement 3003 to be released both can be positioned at described mobile terminal side, also can be positioned at network side; Be positioned at network side in the situation that described called number obtains subelement 3001, information inquiry subelement 3003 to be released also is positioned at network side.
For instance, as shown in (b) in Fig. 2,information acquisition unit 300 to be released can specifically comprise: called number obtains subelement 3001, merchant information inquiry subelement 3002, information inquiry subelement 3003 to be released.Described called number obtains subelement 3001, the telephone number dialed for obtaining mobile terminal.For instance, called number obtains subelement 3001, the telephone number of dialing for obtaining described mobile terminal that described mobile terminal initiatively sends, or the telephone number of initiatively dialing to the described mobile terminal of described mobile terminal request; The described telephone number of perhaps dialing for the described mobile terminal that obtains the communication network transmission of described mobile terminal place, or the telephone number of initiatively dialing to the described mobile terminal of described mobile terminal place communication network request; The described telephone number that the described mobile terminal perhaps sent for the communication network that obtains the phone place that described mobile terminal dials is dialed, or the telephone number dialed of the described mobile terminal of communication network request at the phone place of initiatively dialing to described mobile terminal.The telephone number of merchant information inquiry subelement 3002 for dialing according to mobile terminal, inquire about corresponding merchant information.For example, store the telephone number that described mobile terminal dials on merchant information inquiry subelement 3002, and merchant information corresponding to the telephone number dialed with described mobile terminal, the telephone number dialed by described mobile terminal, described merchant information inquiry subelement 3002 just can inquire corresponding merchant information, and corresponding merchant information is sent to information inquiry subelement 3003 to be released.The corresponding information to be released of merchant information of described correspondence is inquired about and obtained to information inquiry subelement 3003 to be released, for the merchant information according to described correspondence.For example, store described merchant information and the to be released information corresponding with described merchant information in information inquiry subelement 3003 to be released, just can obtain the corresponding information to be released of merchant information of described correspondence by inquiry.For instance, described merchant information comprises the telephone number of this trade company, can also comprise at least one in following information: name of firm, geographical position, industry, marketing strategy, marketing cycle etc.It will be understood by those skilled in the art that called number in the present embodiment obtains subelement 3001 and both can be positioned at described mobile terminal side, also can be positioned at network side.Be positioned at described mobile terminal side in the situation that described called number obtains subelement 3001, described merchant information inquiry subelement 3002 both can be positioned at described mobile terminal side, also can be positioned at network side.Be positioned at network side in the situation that described called number obtains subelement 3001, described merchant information inquiry subelement 3002 also is positioned at network side.In the situation that described merchant information inquiry subelement 3002 is positioned at described mobile terminal side, the described inquiry subelement 3003 that releases news both can be positioned at described mobile terminal side, also can be positioned at network side.In the situation that described merchant information inquiry subelement 3002 is positioned at network side, the described inquiry subelement 3003 that releases news also is positioned at network side.
In another embodiment of the present invention, as shown in (c) in Fig. 2, describedinformation acquisition unit 300 to be released can specifically comprise: called number obtains subelement 3001, merchant information inquiry subelement 3004, information sendingrequest subelement 3005 to be released, information inquiry subelement 3006 to be released.
In the present embodiment, described called number obtains subelement 3001, merchant information inquires about subelement 3004 and information sendingrequest subelement 3005 to be released is positioned at described mobile terminal side.Called number obtains the telephone number that subelement 3001 is dialed for obtaining described mobile terminal, then described telephone number is sent to described merchant information inquiry subelement 3004.In the present embodiment, described called number obtains in the function of subelement 3001 and the present invention identical in front description, does not repeat them here.After described merchant information inquiry subelement 3004 arrives according to described telephone number query the merchant information that described telephone number is corresponding, by information sendingrequest subelement 3005 to be released, will comprise that the information sending request to be released of described merchant information sends to the information inquiry subelement 3006 to be released of network side.Information inquiry subelement 3006 to be released, according to the merchant information of described correspondence, obtains the corresponding information to be released of merchant information of described correspondence.
In the present embodiment, described information transmitting unit to be released 400 is for sending the describedinformation acquisition unit 300 to be released corresponding information to be released of telephone number of dialing with mobile terminal that obtain to described mobile terminal.For example, after described information acquisition unit to be released 300 gets the corresponding information to be released of the telephone number of dialing with mobile terminal, described information to be released is sent to described information transmitting unit to be released 400, and describedinformation transmitting unit 400 to be released sends to described mobile terminal by described information to be released.It will be understood by those skilled in the art that theinformation transmitting unit 400 described to be released in the present embodiment both can be positioned at described mobile terminal side, also can be positioned at network side.For example, in the situation that the subelement in described information acquisition unit to be released 300 all is positioned at mobile terminal side,information transmitting unit 400 to be released both can be positioned at described mobile terminal side, also can be positioned at network side; In the situation that the parton unit in described information acquisition unit to be released 300 is positioned at network side,information transmitting unit 400 to be released is positioned at network side.For instance, when describedinformation transmitting unit 400 to be released is positioned in the situation of mobile terminal side, describedinformation transmitting unit 400 to be released, after getting corresponding information to be released, sends to application accordingly on described mobile terminal by described information to be released.For example, described information transmitting unit to be released 400 sends to described information to be released the note receiving element of mobile terminal with the form of short message, perhaps information to be released is sent to corresponding application program, perhaps information to be released is sent to the informing of mobile terminal, or information to be released is sent to corresponding client.Again for instance, when describedinformation transmitting unit 400 to be released is positioned in the situation of network side, describedinformation transmitting unit 400 to be released, after getting corresponding information to be released, is crossed communication network by described information exchange to be released and is sent to described mobile terminal.For example,, by mobile communications network, Wifi, WLAN(WLAN (wireless local area network)) etc. communication network described information to be released is sent to described mobile terminal.
For instance, described information transmitting unit to be released 400 can send described information to be released to described mobile terminal by the identification information of mobile terminal.For instance, the identification information of described mobile terminal be can the described mobile terminal of unique identification any information, for example comprise at least one in following information: the number (MSISDN of mobile terminal, Mobile Station international ISDN number), international mobile subscriber identity (IMSI:International Mobile Subscriber Identification Number), Media Access Control Address (MAC, Media Access Control), IP address, IEMI (International Mobile Equipment Identity code), random code etc.
For instance, the identification information that obtains described mobile terminal can obtain subelement 3001 by called number and complete.For example, called number obtains subelement 3001, can obtain the identification information of the described mobile terminal that described mobile terminal initiatively sends, or initiatively to the identification information of the described mobile terminal of described mobile terminal request; Perhaps can obtain the identification information of the described mobile terminal of described mobile terminal place communication network transmission, or active is to the identification information of the described mobile terminal of described mobile terminal place communication network request; The identification information of the described mobile terminal perhaps sent for the communication network that obtains the phone place that described mobile terminal dials, or the identification information of the described mobile terminal of communication network request at the phone place of initiatively dialing to described mobile terminal.It will be understood by those skilled in the art that called number in the present embodiment obtains subelement 3001 and both can be positioned at described mobile terminal side, also can be positioned at network side.
For instance, the information to be released that sends described correspondence to described mobile terminal comprises at least one in following form: by short message, multimedia message, micro-letter, informing PUSH message, client push message or browser PUSH message, the information to be released of described correspondence is sent to described mobile terminal.
For instance, called number obtains the positional information that subelement 3001 can also be used to obtain described mobile terminal, obtain the to be released information corresponding with the position of described mobile terminal forinformation acquisition unit 300 to be released, thereby more accurate information to be released that will be relevant to described mobile terminal region offers described mobile terminal.
For instance, described information to be released no matter be to be kept at mobile terminal side or network side, can be upgraded according to the up-to-date information of trade company, thereby makes the mobile phone users of the phone of dialing trade company obtain the information to be released of up-to-date trade company.
The information transmission system based on conversation number in the embodiment of the present invention, the various information pushings of the corresponding businessman of telephone number that the user can be dialed are to user's mobile terminal, make the user can get quickly and easily the various information relevant with businessman, promoted user's experience.
Below with example, the information-pushing method based on conversation number of the present invention is described.
Example one: the user dials KFC's ordering number, user's mobile phone terminal can record this ordering number, and the identification information of described ordering number and described user's mobile phone terminal is sent to the Information Push Server of network side, described Information Push Server inquires the information to be released of corresponding KFC according to described ordering number, for example business hours, favor information, reward voucher, place etc., push described information with the forms such as the pushed information in note, multimedia message, client, mobile terminal informing notice or other forms to the user.
Example two: the user dials KFC's ordering number, user's mobile phone terminal can record this ordering number, and in user's mobile phone terminal the search to be released information corresponding with the KFC ordering number, for example business hours, favor information, reward voucher, place etc., and described information to be released is presented with forms such as the pushed information in note, multimedia message, application program, pushed information in client or mobile terminal informing notices.
Although with reference to exemplary embodiment of the present invention, specifically shown and described the present invention, but it should be appreciated by those skilled in the art, in the situation that do not break away from the spirit and scope of the present invention that are defined by the claims, can carry out the various changes on form and details to it.