CN103379432A - Mobile advertisement distributing method and system - Google Patents
Mobile advertisement distributing method and systemDownload PDFInfo
- Publication number
- CN103379432A CN103379432ACN2012101188752ACN201210118875ACN103379432ACN 103379432 ACN103379432 ACN 103379432ACN 2012101188752 ACN2012101188752 ACN 2012101188752ACN 201210118875 ACN201210118875 ACN 201210118875ACN 103379432 ACN103379432 ACN 103379432A
- Authority
- CN
- China
- Prior art keywords
- multicast
- domain name
- information
- multicast address
- dns
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
- 238000000034methodMethods0.000titleclaimsabstractdescription42
- 238000013507mappingMethods0.000claimsdescription48
- 230000000295complement effectEffects0.000claimsdescription20
- 230000008878couplingEffects0.000claimsdescription14
- 238000010168coupling processMethods0.000claimsdescription14
- 238000005859coupling reactionMethods0.000claimsdescription14
- 239000000284extractSubstances0.000claimsdescription13
- 230000005540biological transmissionEffects0.000claimsdescription7
- 238000000605extractionMethods0.000claimsdescription6
- 238000010586diagramMethods0.000description17
- 230000009286beneficial effectEffects0.000description8
- 238000005516engineering processMethods0.000description5
- 230000008569processEffects0.000description4
- 230000004044responseEffects0.000description4
- 238000004891communicationMethods0.000description3
- 238000013475authorizationMethods0.000description2
- 238000012795verificationMethods0.000description2
- 206010021703IndifferenceDiseases0.000description1
- 230000006399behaviorEffects0.000description1
- 230000008901benefitEffects0.000description1
- 238000006243chemical reactionMethods0.000description1
- 238000010295mobile communicationMethods0.000description1
- 238000007619statistical methodMethods0.000description1
Images
Classifications
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
- H04W4/23—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/06—Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L61/00—Network arrangements, protocols or services for addressing or naming
- H04L61/45—Network directories; Name-to-address mapping
- H04L61/4505—Network directories; Name-to-address mapping using standardised directories; using standardised directory access protocols
- H04L61/4511—Network directories; Name-to-address mapping using standardised directories; using standardised directory access protocols using domain name system [DNS]
Landscapes
- Engineering & Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Multimedia (AREA)
- Information Transfer Between Computers (AREA)
- Mobile Radio Communication Systems (AREA)
Abstract
Description
Technical field
The present invention relates to the mobile communication technology field, relate in particular to a kind of moving advertising distribution method and system.
Background technology
Along with the surge of portable terminal quantity, the content of moving advertising is towards multimedia evolution, and unicast technique causes the air resource competition more fierce, not only brings pressure to carrier network, and user's experience is descended to some extent.The purpose that the Novel movable ad system proposes is in order to solve in the situation that portable terminal quantity is increased sharply, the nervous problem of the air resource that unicast technique causes when advertisement, and adopt multicasting technology to replace unicast technique, realize effective utilization of air resource, alleviate carrier network pressure, ensure user's experience.
With reference to Fig. 1, Fig. 1 is Novel movable ad system network architecture schematic diagram in the prior art.As shown in Figure 1, in this Novel movable ad system network architecture, moving advertising pushes adopts multicasting technology; The user adds the multicast group in the mode of subscribing to advertisement channel, and when pushing moving advertising, once propelling movement just can make the interior all usefulness of multicast group receive per family moving advertising; Advertiser servers is in charge of advertiser and is received its advertisement and the ad distribution strategy, and the advertisement analysis is provided simultaneously; The ad distribution server is responsible for according to various ad distribution strategies, by network to users to release advertisement; The advertisement Analysis server is responsible for receiving user's advertising feedback, and statistical analysis is carried out in advertising feedback; Subscriber data server repository subscriber data and user's various actions record is for advertisement pushing personalized, sight provides reference frame; The advertisement client side running software is responsible for user's advertisement channel subscription, advertisement and demonstration in portable terminal, and to the behavior of advertisement Analysis server feedback user.
Push under the scene in the indifference moving advertising, owing to do not require sight and personalization, so the multicasting technology of Novel movable ad system can be finished advertisement pushing smoothly in the prior art; But sight, the personalized important element that has become moving advertising, position-based is a kind of the most common sight, when pushing location-based moving advertising, there is following problem in prior art: with reference to Fig. 2, Fig. 2 belongs to the different user of same multicast group from diverse location access architecture schematic diagram in the Novel movable ad system in the prior art.As shown in Figure 2, user A and user B are the different user that belongs to a certain multicast group together, and by the AP that is positioned at diverse location (Access Point, access point) access, user A and user B wish to obtain the described multicast group advertising message of its position; And there is notable difference in the described multicast group advertising message at position A and position B place, therefore when the multicast source of described multicast group is distributed described multicast group advertisement to user A and user B, can not distinguish the advertisement that adheres to diverse location separately, thereby can not determine correct advertisement user.
Summary of the invention
Main purpose of the present invention provides a kind of moving advertising distribution method and system, is intended to solve the multicast distribution problem of obtaining location-based moving advertising in the Novel movable ad system, improves the user and experiences.
The invention provides a kind of moving advertising distribution method, may further comprise the steps:
Send the domain name server (DNS) query requests to external network;
Judge in the described DNS query requests and whether carry positional information; If, then receive and resolve the inquiry of the domain name result that external network returns, obtain multicast address; If not, then receive the inquiry of the domain name result that external network returns, according to the positional information in the described Query Result, the coupling multicast address;
Add corresponding multicast group according to described multicast address, and send the advertising business request to multicast source;
Receive the advertisement that described multicast source is sent out to described multicast component.
Preferably, described reception is also resolved the inquiry of the domain name result that external network returns, and the step of obtaining multicast address specifically comprises:
Resolve the inquiry of the domain name result, obtain multicast information;
According to described multicast information, from the domain name mapping result, extract the attribute information that is complementary with described multicast information;
According to described attribute information, obtain multicast address.
Preferably, described multicast information comprises current location information and the network information.
Preferably, described step to external network transmission DNS query requests specifically comprises:
According to the domain name that the network information is selected and the described network information is complementary, the analysis request of domain name is sent to the DNS client of described terminal;
The described analysis request of described DNS client is inquired about the parsing mapping item in the described DNS client terminal local buffer memory;
Judge the parsing mapping item that whether has domain name in the described local cache;
If not, then send the DNS query requests to external network.
Preferably, described multicast group has the uniquely identified Main Domain, and each multicast address under the multicast group is corresponding one by one with the subdomain name that described Main Domain makes up.
The present invention also provides a kind of moving advertising dissemination system, comprising:
Terminal is used for sending the DNS query requests to external network;
Described terminal also is used for, and when carrying positional information in described DNS query requests, receives the inquiry of the domain name result that external network returns, and obtains multicast address; When in described DNS query requests, not carrying positional information, according to the positional information in the described Query Result, the coupling multicast address; Add corresponding multicast group according to described multicast address, send the advertising business request to multicast source;
The positional information judge module is used for judging whether described DNS query requests carries positional information;
The advertisement module is used for receiving the advertisement that described multicast source is sent out to described multicast component.
Preferably, described terminal specifically comprises:
The query requests sending module is used for sending the DNS query requests to external network;
The multicast address acquisition module is used for when described DNS query requests is carried positional information, and reception is also resolved the inquiry of the domain name result that external network returns, and obtains multicast address;
The multicast address matching module is used for receiving the inquiry of the domain name result that external network returns when described DNS query requests is not carried positional information, according to the positional information in the described Query Result, and the coupling multicast address;
The advertising business request module is used for adding corresponding multicast group according to described multicast address, sends the advertising business request to multicast source;
Described advertising business request module specifically comprises:
The domain name mapping unit is used for resolving the inquiry of the domain name result, obtains multicast information;
Information extraction unit is used for according to described multicast information, extracts the attribute information that is complementary with described multicast information from the domain name mapping result;
Address acquisition unit is used for according to described attribute information, obtains multicast address.
Preferably, described multicast information comprises current location information and network side information.
Preferably, the query requests sending module of described terminal specifically comprises:
The domain names matching unit is used for the analysis request of domain name being sent to the DNS client of described terminal according to the domain name that the network information is selected and the described network information is complementary;
The DNS client is used for receiving described analysis request, inquires about the parsing mapping item in the described DNS client terminal local buffer memory; Judge the parsing mapping item that whether has domain name in the described local cache; When in described local cache, not having the parsing mapping item of domain name, send the DNS query requests to external network.
Preferably, described multicast group has the uniquely identified Main Domain, and each multicast address under the multicast group is corresponding one by one with the subdomain name that described Main Domain makes up.
The present invention is by sending the DNS query requests to external network, the inquiry of the domain name result that reception and parsing external network return obtains multicast address, add corresponding multicast group according to described multicast address, and after the request of multicast source transmission advertising business, receive the method for the advertisement that multicast source sends out to described multicast component, correct advertisement user's beneficial effect can distinguish and can determine the moving advertising that adheres to diverse location separately to the multicast source of having realized multicast group in the Novel movable ad system, improved user's experience, effectively utilize air resource, alleviated the network pressure of operator.
Description of drawings
Fig. 1 is Novel movable ad system network architecture schematic diagram in the prior art;
Fig. 2 belongs to the different user of same multicast group from diverse location access architecture schematic diagram in the Novel movable ad system in the prior art;
Fig. 3 is that user program in the prior art, DNS client and dns server concern schematic diagram;
Fig. 4 is communication network connection diagram of the present invention;
Fig. 5 is moving advertising distribution method one embodiment schematic flow sheet of the present invention;
Fig. 6 is in the moving advertising distribution method of the present invention, and reception is also resolved the inquiry of the domain name result that external network returns, and obtains multicast address one embodiment schematic flow sheet;
Fig. 7 is in the moving advertising distribution method of the present invention, sends DNS query requests one embodiment schematic flow sheet to external network;
Fig. 8 is moving advertising dissemination system one example structure schematic diagram of the present invention;
Fig. 9 is terminal one example structure schematic diagram in the moving advertising dissemination system of the present invention;
Figure 10 is advertising business request module one example structure schematic diagram in the moving advertising dissemination system of the present invention;
Figure 11 is the query requests sending module one example structure schematic diagram of terminal in the moving advertising dissemination system of the present invention.
The realization of the object of the invention, functional characteristics and advantage are described further with reference to accompanying drawing in connection with embodiment.
Embodiment
Further specify technical scheme of the present invention below in conjunction with Figure of description and specific embodiment.Should be appreciated that specific embodiment described herein only in order to explain the present invention, is not intended to limit the present invention.
With reference to Fig. 3, Fig. 3 is that user program in the prior art, DNS client and dns server concern schematic diagram.As shown in Figure 3, DNS (Domain Name Server, name server) operational process is as follows: terminal checks local cache information, if there is required multicast address in the local cache information, then directly uses described multicast address; If do not have described multicast address in the local cache information, then send the multicast address request to the local dns client; The local dns client checks cache information, if there is required multicast address in the local dns client, described multicast address is returned to terminal, if there is not required multicast address in the local dns client, then the local dns client sends the DNS query requests to dns server; After dns server is received described query requests, corresponding multicast address is returned to the DNS client, described DNS client sends to described terminal with described multicast address again; The multicast address that described terminal is needed by the acquisition of DNS client.
With reference to Fig. 4, Fig. 4 is communication network connection diagram of the present invention.Communication network connection diagram as shown in Figure 4 is the basic scene of moving advertising distribution method of the present invention and each embodiment of system.In the present invention, described multicast address refers to multicast IP (Internet Protocol, Internet protocol) address; In a preferred embodiment, the multicast IP address relevant with the position refers to multicast IP address is expanded, and the part in the multicast IP address is used for the expression positional information.In a preferred embodiment, the multicast IP address of chain-supermarket X releasing advertisements is 224.0.2.1～224.0.2.4, the multicast IP address of sales field, the city east releasing advertisements in wherein said supermarket is 224.0.2.1, the multicast IP address of sales field, west of a city releasing advertisements is 224.0.2.2, the multicast IP address of north of the city sales field releasing advertisements is 224.0.2.3, and the multicast IP address of sales field, south of a city releasing advertisements is 224.0.2.4.Above-mentioned multicast IP all regards the address several multicasts IP address under the described supermarket multicast group as.
With reference to Fig. 5, Fig. 5 is moving advertising distribution method one embodiment schematic flow sheet of the present invention.As shown in Figure 5, moving advertising distribution method of the present invention may further comprise the steps:
Step S01, send the DNS query requests to external network;
Terminal checks local cache information, if there is not the current required domain name of system in the local cache information, then terminal sends the DNS query requests to external network, in order to obtain needed domain name.In a preferred embodiment, can carry current location information and current network information in the described DNS query requests.
Step S02, judge in the described DNS query requests whether carry positional information; If, execution in step S03 then; If not, execution in step S04 then;
After terminal sent the DNS request to external network, the domain name that network side is resolved according to the needs that carry in the DNS query requests was resolved; Simultaneously, whether carry positional information in the described DNS query requests of terminal judges; Because whether terminal need to according to carrying positional information in the DNS query requests, and takes different modes to obtain multicast address;
Step S03, reception are also resolved the inquiry of the domain name result that external network returns, and obtain multicast address;
The external network dns server receives the inquiry of the domain name request of arrival DNS client, domain name is inquired about, and the Query Result of domain name is returned.If described terminal has been carried positional information in the DNS query requests of external network transmission, then terminal receives the inquiry of the domain name result that external network returns, and the domain name Query Result is resolved, with Query Result behind local cache, according to described analysis result, directly obtain multicast address
The inquiry of the domain name result that step S04, reception external network return, according to the positional information in the described Query Result, the coupling multicast address;
If described terminal is not carried positional information in the DNS query requests of external network transmission, then terminal is after having received the inquiry of the domain name result that external network returns, according to comprise in the domain name Query Result can the marking terminal on-position information, with network side coupling multicast address; In a preferred embodiment, described information that can the marking terminal on-position has BSSID (Basic Service Set Identifier, the primary service area identifier), SSID (Service Set Identifier, service set identifier) etc.
Step S05, add corresponding multicast group according to described multicast address, and send the advertising business request to multicast source;
According to the multicast address that obtains, described terminal sends the advertising business request to external network after adopting described multicast address to add corresponding multicast group.
The advertisement that step S06, the described multicast source of reception are sent out to described multicast component.
The advertising business request that multicast source receives and responding system sends is according to described advertising business request content, to described advertisement corresponding to system's distribution that has added corresponding multicast group; System receives the advertisement that multicast source is sent out to described multicast component.
Present embodiment moving advertising distribution method is by after sending the DNS query requests, obtain in different ways multicast address according to whether carrying positional information in the described query requests, adding corresponding multicast group and send the advertising business request to multicast source according to described multicast address to external network, receive the method for the advertisement that multicast source sends out to described multicast component, correct advertisement user's beneficial effect can distinguish and can determine the moving advertising that adheres to diverse location separately to the multicast source of having realized multicast group in the Novel movable ad system, improved user's experience.
With reference to Fig. 6, Fig. 6 is in the moving advertising distribution method of the present invention, and reception is also resolved the inquiry of the domain name result that external network returns, and obtains multicast address one embodiment schematic flow sheet.As shown in Figure 6, in the moving advertising distribution method of the present invention, step S03, reception are also resolved the inquiry of the domain name result that external network returns, and the step of obtaining multicast address specifically comprises:
Step S11, parsing inquiry of the domain name result obtain multicast information;
Receive the inquiry of the domain name result that external network returns, and resolve the domain name Query Result; In a preferred embodiment, the pattern that described external network returns domain name Query Result SRV (Service position, service position) record is:
$ORIGIN xmarket.mobad.com.
west.xmarket.mobad.com A 224.0.2.1
east.xmarket.mobad.com A 224.0.2.2
north.xmarket.mobad.com A 224.0.2.3
south.xmarket.mobad.com A 224.0.2.4
From the domain name analysis result, extract the information that is complementary with described positional information, obtain multicast information; In a preferred embodiment, described multicast information comprises current location information of terminal and the network information.In a preferred embodiment, the positional information of current terminal is west.
Step S12, according to described multicast information, from the domain name mapping result, extract the attribute information that is complementary with described multicast information;
According to the positional information of the current terminal of obtaining among the step S11, from analysis result, extract the attribute information that is complementary with described positional information.In a preferred embodiment, obtaining current location information according to step S11 is west, from the domain name analysis result is to extract the attribute information that mates with described positional information in the above-mentioned SRV record namely to find corresponding clauses and subclauses west.xmarket.mobad.com.
Step S13, according to described attribute information, obtain multicast address.
According to the described attribute information that step S12 extracts, the query parse result according to described attribute information, obtains multicast address.In a preferred embodiment, according to the described attribute information west.xmarket.mobad.com that finds, the multicast address that obtains the correspondence after the parsing from the SRV record is 224.0.2.1.
Present embodiment moving advertising distribution method is by resolving the inquiry of the domain name result, obtain multicast information, according to described multicast information, from the domain name mapping result, extract the attribute information that is complementary with described multicast information and according to described attribute information, obtain the method for multicast address, correct advertisement user's beneficial effect can distinguish and can determine the moving advertising that adheres to diverse location separately to the multicast source of having realized multicast group in the Novel movable ad system, further improved user's experience.
With reference to Fig. 7, Fig. 7 is in the moving advertising distribution method of the present invention, sends DNS query requests one embodiment schematic flow sheet to external network.As shown in Figure 7, in the moving advertising distribution method of the present invention, step S01, the step that sends the DNS query requests to external network specifically comprise:
Step S21, select the domain name that is complementary with the described network information according to the network information, the analysis request of domain name is sent to the DNS client of described terminal;
Terminal is obtained the network information of current access network, comprises the positional information of carrying AP (Accessing Point, access point) information in the described network information, such as the BSSID of AP; The request of external network response terminal, home position information.In a preferred embodiment, terminal is downloaded and is comprised the BSSID of AP and the configuration list item of positional information corresponding relation from AAA (Authentication Authorization Account, Certificate Authority book keeping operation) server in verification process; Or by the application server responses request that location-based service is provided in the external network, according to the AP information of carrying in the request, such as the BSSID of AP, return corresponding positional information.In a preferred embodiment, the SSID of described current access network is ssid_1; Terminal is according to the described network information, selects the domain name with described network information case coupling, and domain name is mail to the DNS client, and request DNS client is resolved domain name; In a preferred embodiment, terminal wishes to accept the moving advertising of supermarket X, and the domain name of supermarket X is xmarket.mobad.com.Simultaneously, the network information that terminal obtains is ssid_1, and terminal is selected ssid_1.xmarket.mobad.com conduct and the domain name that the network information is complementary, and this domain name is mail to the DNS client, and request DNS client is resolved.
Step S22, the described analysis request of described DNS client are inquired about the parsing mapping item in the described DNS client terminal local buffer memory;
After described DNS client receives the domain name mapping request of self terminal, the parsing mapping item in the inquiry DNS client terminal local buffer memory;
Step S23, judge the parsing mapping that whether has domain name in the described local cache; If, execution in step S24 then; If not, execution in step S25 then;
Existing domain name in step S24, the use local cache;
Step S25, send the DNS query requests to external network.
The DNS client is judged the parsing mapping item that whether has domain name in the described local cache, if there is not the domain name mapping mapping item of terminal request in the described local cache, then the DNS client sends domain name to external network, and request DNS inquires about.In a preferred embodiment, behind the DNS client query local cache, do not find the parsing mapping of the domain name ssid_1.xmarket.mobad.com of request analysis among the step S21, then the DNS client mails to external network with domain name and carries out the DNS inquiry.If have the domain name mapping mapping item of terminal request in the described local cache, then use existing domain name in the local cache.
When present embodiment moving advertising distribution method judges that by the DNS client parsing mapping item that whether has domain name in the described local cache and the parsing that does not have domain name in local cache are shone upon item, send the method for DNS query requests to external network, correct advertisement user's beneficial effect can distinguish and can determine the moving advertising that adheres to diverse location separately to the multicast source of having realized multicast group in the Novel movable ad system, improved further user's experience, effectively utilize air resource, alleviated the network pressure of operator.
With reference to Fig. 8, Fig. 8 is moving advertising dissemination system one example structure schematic diagram of the present invention.As shown in Figure 8, moving advertising dissemination system of the present invention comprises:
Described terminal 01 also is used for, and when carrying positional information in described DNS query requests, receives the inquiry of the domain name result that external network returns, and obtains multicast address; When in described DNS query requests, not carrying positional information, according to the positional information in the described Query Result, the coupling multicast address; Add corresponding multicast group according to described multicast address, send the advertising business request to multicast source;
Positionalinformation judge module 02 is used for judging whether described DNS query requests carries positional information;
Terminal 01 checks local cache information, if there is not the current required domain name of system in the local cache information, then terminal 01 sends the DNS query requests to external network, in order to obtain needed domain name.In a preferred embodiment, can carry current location information and current network information in the described DNS query requests.After terminal 01 sent the DNS request to external network, the domain name that network side is resolved according to the needs that carry in the DNS query requests was resolved; The positional information judge module 02 of terminal 01 judges in the described DNS query requests whether carry positional information simultaneously; Because whether terminal 01 need to according to carrying positional information in the DNS query requests, and takes different modes to obtain multicast address; The external network dns server receives the inquiry of the domain name request of self terminal 01, domain name is inquired about, and the Query Result of domain name is returned terminal 01.If described terminal 01 has been carried positional information in the DNS query requests of external network transmission, then terminal 01 receives the inquiry of the domain name result that external network returns, and the domain name Query Result resolved, with Query Result behind local cache, according to described analysis result, directly obtain multicast address; If described terminal 01 is not carried positional information in the DNS query requests of external network transmission, then terminal 01 is after having received the inquiry of the domain name result that external network returns, according to comprise in the domain name Query Result can the marking terminal on-position information, the coupling multicast address; In a preferred embodiment, described information that can the marking terminal on-position has BSSID, SSID etc.Simultaneously, according to the multicast address that obtains, after described terminal 01 adopts described multicast address to add corresponding multicast group, initiate the advertising business request to multicast source.
After describedterminal 01 adds corresponding multicast group according to the multicast address that obtains, multicast source to external network sends the advertising business request, multicast source receives and responds the advertising business request that describedterminal 01 sends, to describedadvertisement module 03 distributing advertisement that has added corresponding multicast group; Describedadvertisement module 03 receives the advertisement that multicast source is sent out to described multicast component.
Present embodiment moving advertising dissemination system is by obtaining in different ways multicast address according to whether carrying positional information in the described query requests, adding corresponding multicast group and receive the method for the advertisement that multicast source sends out to described multicast component according to described multicast address, correct advertisement user's beneficial effect can distinguish and can determine the moving advertising that adheres to diverse location separately to the multicast source of having realized multicast group in the Novel movable ad system, improved user's experience.
With reference to Fig. 9, Fig. 9 is service request module one example structure schematic diagram in the moving advertising dissemination system of the present invention.As shown in Figure 9, in the moving advertising dissemination system of the present invention, terminal 01 specifically comprises:
Queryrequests sending module 011 is used for sending the DNS query requests to external network;
Multicastaddress acquisition module 012 is used for when described DNS query requests is carried positional information, and reception is also resolved the inquiry of the domain name result that external network returns, and obtains multicast address;
Multicastaddress matching module 013 is used for receiving the inquiry of the domain name result that external network returns when described DNS query requests is not carried positional information, according to the positional information in the described Query Result, and the coupling multicast address;
Advertisingbusiness request module 014 is used for adding corresponding multicast group according to described multicast address, sends the advertising business request to multicast source;
The external network dns server receives the inquiry of the domain name request of arrival DNS client, domain name is inquired about, and the Query Result of domain name is returned.When multicast address acquisition module 021 carries positional information in described DNS query requests, receive the inquiry of the domain name result that external network returns, Query Result behind local cache, is resolved the domain name Query Result, and according to described analysis result, obtain multicast address; Multicastaddress matching module 013 when not carrying positional information in described DNS query requests, receives the inquiry of the domain name result that external network returns, according to the positional information in the described Query Result, and the coupling multicast address; Advertisingbusiness request module 014 is according to the multicast address that obtains, adopt described multicast address to add corresponding multicast group after, send the advertising business request to external network.
Present embodiment moving advertising dissemination system is by obtaining in different ways multicast address according to whether carrying positional information in the described query requests, adding corresponding multicast group and receive the method for the advertisement that multicast source sends out to described multicast component according to described multicast address, correct advertisement user's beneficial effect can distinguish and can determine the moving advertising that adheres to diverse location separately to the multicast source of having realized multicast group in the Novel movable ad system, improved user's experience.
With reference to Figure 10, Figure 10 is advertising business request module one example structure schematic diagram in the moving advertising dissemination system of the present invention; As shown in figure 10, advertisingbusiness request module 014 specifically comprises described in the ad delivery systems of the present invention:
Domainname mapping unit 141 is used for resolving the inquiry of the domain name result, obtains multicast information;
Domainname mapping unit 141 receives the inquiry of the domain name result that external network returns, and resolves the domain name Query Result; In a preferred embodiment, the pattern that described external network returns domain name Query Result SRV (Service position, service position) record is:
$ORIGIN xmarket.mobad.com.
……
west xmarket mobad com A 224021
east.xmarket.mobad.com A 224.0.2.2
north.xmarket.mobad.com A 224.0.2.3
south.xmarket.mobad.com A 224.0.2.4
Domainname mapping unit 141 extracts the information that is complementary with described positional information from the domain name analysis result, obtain multicast information; In a preferred embodiment, described multicast information comprises current location information of terminal and the network information.In a preferred embodiment, the positional information of current terminal is west.
The positional information of the current terminal of obtaining according to domainname mapping unit 141,information extraction unit 142 extracts the attribute information that is complementary with described positional information from analysis result.In a preferred embodiment, obtaining current location information according to domainname mapping unit 141 is west, andinformation extraction unit 142 is to extract the attribute information that mates with described positional information in the above-mentioned SRV record namely to find corresponding clauses and subclauses west.xmarket.mobad.com from the domain name analysis result.
According to the described attribute information thatinformation extraction unit 142 is extracted,address acquisition unit 143 query parse results according to described attribute information, obtain multicast address.In a preferred embodiment,address acquisition unit 143 is according to the described attribute information west.xmarket.mobad.com that finds, the multicast address that obtains the correspondence after the parsing from the SRV record is 224.0.2.1.
Present embodiment moving advertising dissemination system is by resolving the inquiry of the domain name result, obtain multicast information, according to described multicast information, from the domain name mapping result, extract the attribute information that is complementary with described multicast information and according to described attribute information, obtain the method for multicast address, correct advertisement user's beneficial effect can distinguish and can determine the moving advertising that adheres to diverse location separately to the multicast source of having realized multicast group in the Novel movable ad system, further improved user's experience.
With reference to Figure 11, Figure 11 is the query requests sending module one example structure schematic diagram of terminal in the moving advertising dissemination system of the present invention.As shown in figure 11, in the moving advertising dissemination system of the present invention, the queryrequests sending module 011 of terminal 01 specifically comprises:
Domain names matching unit 111 is used for the analysis request of domain name being sent to the DNS client of described terminal according to the domain name that the network information is selected and the described network information is complementary;
The domain names matching unit 111 of terminal obtains the network information of current access network, comprise in the described network information and carry AP (Accessing Point, access point) positional information of information, BSSID (Basic Service Set Identifier, primary service area identifier) such as AP; The request of external network response terminal, home position information.In a preferred embodiment, terminal is downloaded and is comprised the BSSID of AP and the configuration list item of positional information corresponding relation from AAA (Authentication Authorization Account, Certificate Authority book keeping operation) server in verification process; Or by the application server responses request that location-based service is provided in the external network, according to the AP information of carrying in the request, such as the BSSID of AP, return corresponding positional information.In a preferred embodiment, the SSID of described current access network (Service Set Identifier, service set identifier) is ssid_1; The domain names matching unit 111 of terminal is according to the described network information, selects the domain name with described network information case coupling, and domain name is mail to DNS client 112, and 112 pairs of domain names of request DNS client are resolved; In a preferred embodiment, domain names matching unit 111 wishes to accept the moving advertising of supermarket X, and the domain name of supermarket X is xmarket.mobad.com.Simultaneously, the network information that domain names matching unit 111 obtains is ssid_1, domain names matching unit 111 is selected ssid_1.xmarket.mobad.com conduct and the domain name that the network information is complementary, and this domain name is mail to DNS client 112, and request DNS client 112 is resolved.
DNS client 112 is used for receiving described analysis request, the parsing mapping item in the inquiry local cache; Judge the parsing mapping item that whether has domain name in the described local cache; When in described local cache, not having the parsing mapping item of domain name, send the DNS query requests to external network.
After DNS client 112 is received domain name mapping request from domain names matching unit 111, the parsing mapping in inquiry DNS client 112 local caches; DNS client 112 is judged the parsing mapping item that whether has domain name in the described local cache, if there is not the domain name mapping mapping item of domain names matching unit 111 requests in the described local cache, then DNS client 112 sends domain name to external network, request DNS inquiry.In a preferred embodiment, behind the DNS client 112 inquiry local caches, do not have the parsing mapping of the domain name ssid_1.xmarket.mobad.com of discovering network domain name matching unit 111 request analysis, then DNS client 112 mails to external network with domain name and carries out the DNS inquiry.If have the domain name mapping mapping item of domain names matching unit 111 requests in the described local cache, then use existing domain name in the local cache.
When present embodiment moving advertising dissemination system judges that by the DNS client parsing mapping item that whether has domain name in the described local cache and the parsing that does not have domain name in local cache are shone upon item, send the method for DNS query requests to external network, correct advertisement user's beneficial effect can distinguish and can determine the moving advertising that adheres to diverse location separately to the multicast source of having realized multicast group in the Novel movable ad system, improved further user's experience, effectively utilize air resource, alleviated the network pressure of operator.
The above only is the preferred embodiments of the present invention; be not so limit its claim; every equivalent structure or equivalent flow process conversion that utilizes specification of the present invention and accompanying drawing content to do; directly or indirectly be used in other relevant technical fields, all in like manner be included in the scope of patent protection of the present invention.
Claims (10)
1. a moving advertising distribution method is characterized in that, may further comprise the steps:
Send the domain name server (DNS) query requests to external network;
Judge in the described DNS query requests and whether carry positional information; If, then receive and resolve the inquiry of the domain name result that external network returns, obtain multicast address; If not, then receive the inquiry of the domain name result that external network returns, according to the positional information in the described Query Result, the coupling multicast address;
Add corresponding multicast group according to described multicast address, and send the advertising business request to multicast source;
Receive the advertisement that described multicast source is sent out to described multicast component.
2. moving advertising distribution method according to claim 1 is characterized in that, described reception is also resolved the inquiry of the domain name result that external network returns, and the step of obtaining multicast address specifically comprises:
Resolve the inquiry of the domain name result, obtain multicast information;
According to described multicast information, from the domain name mapping result, extract the attribute information that is complementary with described multicast information;
According to described attribute information, obtain multicast address.
3. moving advertising distribution method according to claim 2 is characterized in that, described multicast information comprises current location information and the network information.
4. moving advertising distribution method according to claim 1 is characterized in that, described step to external network transmission DNS query requests specifically comprises:
According to the domain name that the network information is selected and the described network information is complementary, the analysis request of domain name is sent to the DNS client of described terminal;
The described analysis request of described DNS client is inquired about the parsing mapping item in the described DNS client terminal local buffer memory;
Judge the parsing mapping item that whether has domain name in the described local cache;
If not, then send the DNS query requests to external network.
5. according to claim 1 to 4 each described moving advertising distribution methods, it is characterized in that described multicast group has the uniquely identified Main Domain, and each multicast address under the multicast group is corresponding one by one with the subdomain name that described Main Domain makes up.
6. a moving advertising dissemination system is characterized in that, comprising:
Terminal is used for sending the DNS query requests to external network;
Described terminal also is used for, and when carrying positional information in described DNS query requests, receives the inquiry of the domain name result that external network returns, and obtains multicast address; When in described DNS query requests, not carrying positional information, according to the positional information in the described Query Result, the coupling multicast address; Add corresponding multicast group according to described multicast address, send the advertising business request to multicast source;
The positional information judge module is used for judging whether described DNS query requests carries positional information;
The advertisement module is used for receiving the advertisement that described multicast source is sent out to described multicast component.
7. moving advertising dissemination system according to claim 6 is characterized in that, described terminal specifically comprises:
The query requests sending module is used for sending the DNS query requests to external network;
The multicast address acquisition module is used for when described DNS query requests is carried positional information, and reception is also resolved the inquiry of the domain name result that external network returns, and obtains multicast address;
The multicast address matching module is used for receiving the inquiry of the domain name result that external network returns when described DNS query requests is not carried positional information, according to the positional information in the described Query Result, and the coupling multicast address;
The advertising business request module is used for adding corresponding multicast group according to described multicast address, sends the advertising business request to multicast source;
Described advertising business request module specifically comprises:
The domain name mapping unit is used for resolving the inquiry of the domain name result, obtains multicast information;
Information extraction unit is used for according to described multicast information, extracts the attribute information that is complementary with described multicast information from the domain name mapping result;
Address acquisition unit is used for according to described attribute information, obtains multicast address.
8. moving advertising dissemination system according to claim 7 is characterized in that, described multicast information comprises current location information and the network information.
9. moving advertising dissemination system according to claim 7 is characterized in that, the query requests sending module of described terminal specifically comprises:
The domain names matching unit is used for the analysis request of domain name being sent to the DNS client of described terminal according to the domain name that the network information is selected and the described network information is complementary;
The DNS client is used for receiving described analysis request, inquires about the parsing mapping item in the described DNS client terminal local buffer memory; Judge the parsing mapping item that whether has domain name in the described local cache; When in described local cache, not having the parsing mapping item of domain name, send the DNS query requests to external network.
10. according to claim 6 to 9 each described moving advertising dissemination systems, it is characterized in that described multicast group has the uniquely identified Main Domain, and each multicast address under the multicast group is corresponding one by one with the subdomain name that described Main Domain makes up.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210118875.2ACN103379432B (en) | 2012-04-20 | 2012-04-20 | Moving advertising distribution method and system |
| PCT/CN2013/073157WO2013155922A1 (en) | 2012-04-20 | 2013-03-25 | Method and system for mobile advertisement delivery |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210118875.2ACN103379432B (en) | 2012-04-20 | 2012-04-20 | Moving advertising distribution method and system |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN103379432Atrue CN103379432A (en) | 2013-10-30 |
| CN103379432B CN103379432B (en) | 2016-12-14 |
Family
ID=49382900
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201210118875.2AActiveCN103379432B (en) | 2012-04-20 | 2012-04-20 | Moving advertising distribution method and system |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN103379432B (en) |
| WO (1) | WO2013155922A1 (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106104621A (en)* | 2014-06-24 | 2016-11-09 | 株式会社日立制作所 | Financial commodity transaction system and financial commodity transaction control method |
| WO2017041413A1 (en)* | 2015-09-10 | 2017-03-16 | 上海连尚网络科技有限公司 | Method and device for providing search information |
| CN108353383A (en)* | 2015-10-20 | 2018-07-31 | 三星电子株式会社 | Method and apparatus for address resolution of multicast/broadcast resources using domain name system |
| CN110602628A (en)* | 2018-05-23 | 2019-12-20 | 华为技术有限公司 | Method, gateway and server for terminal to join multicast group in Internet of vehicles |
| CN112020007A (en)* | 2019-05-31 | 2020-12-01 | 华为技术有限公司 | Communication method and communication device |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1969572A (en)* | 2004-06-16 | 2007-05-23 | Lg电子株式会社 | Broadcast/multicast service method based on user location information |
| WO2008000130A1 (en)* | 2006-06-19 | 2008-01-03 | Huawei Technologies Co., Ltd. | Method and system for realizing multicast service of multimedia broadcast |
| CN102130788A (en)* | 2011-03-14 | 2011-07-20 | 华为技术有限公司 | A method, device and system for configuring a monitoring terminal |
Family Cites Families (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN100579280C (en)* | 2006-06-23 | 2010-01-06 | 华为技术有限公司 | A method for determining the location area of a multicast service user |
| CN102209303B (en)* | 2007-01-12 | 2014-06-11 | 华为技术有限公司 | Method and system for determining presence of broadcast/multicast cache frame at access point |
| CN101784008A (en)* | 2009-01-21 | 2010-07-21 | 中兴通讯股份有限公司 | Method for supplying business guide and mobile multimedia broadcasting multi-cast service platform |
- 2012
- 2012-04-20CNCN201210118875.2Apatent/CN103379432B/enactiveActive
- 2013
- 2013-03-25WOPCT/CN2013/073157patent/WO2013155922A1/enactiveApplication Filing
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1969572A (en)* | 2004-06-16 | 2007-05-23 | Lg电子株式会社 | Broadcast/multicast service method based on user location information |
| WO2008000130A1 (en)* | 2006-06-19 | 2008-01-03 | Huawei Technologies Co., Ltd. | Method and system for realizing multicast service of multimedia broadcast |
| CN102130788A (en)* | 2011-03-14 | 2011-07-20 | 华为技术有限公司 | A method, device and system for configuring a monitoring terminal |
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106104621A (en)* | 2014-06-24 | 2016-11-09 | 株式会社日立制作所 | Financial commodity transaction system and financial commodity transaction control method |
| WO2017041413A1 (en)* | 2015-09-10 | 2017-03-16 | 上海连尚网络科技有限公司 | Method and device for providing search information |
| CN108353383A (en)* | 2015-10-20 | 2018-07-31 | 三星电子株式会社 | Method and apparatus for address resolution of multicast/broadcast resources using domain name system |
| CN108353383B (en)* | 2015-10-20 | 2022-05-13 | 三星电子株式会社 | Method and apparatus for address resolution for multicast/broadcast resources using domain name system |
| CN110602628A (en)* | 2018-05-23 | 2019-12-20 | 华为技术有限公司 | Method, gateway and server for terminal to join multicast group in Internet of vehicles |
| CN110602628B (en)* | 2018-05-23 | 2021-04-20 | 华为技术有限公司 | Method, gateway and server for terminal joining multicast group in car networking |
| CN112020007A (en)* | 2019-05-31 | 2020-12-01 | 华为技术有限公司 | Communication method and communication device |
| CN112020007B (en)* | 2019-05-31 | 2022-04-26 | 华为技术有限公司 | Communication method and communication device |
Also Published As
| Publication number | Publication date |
|---|---|
| CN103379432B (en) | 2016-12-14 |
| WO2013155922A1 (en) | 2013-10-24 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN102333105B (en) | Method, system, push client and user equipment for business communication | |
| CN103547333B (en) | A kind of advertisement sending method, equipment and system | |
| CN101827309A (en) | Method, terminal, server and system for sending push massage | |
| CN103379432A (en) | Mobile advertisement distributing method and system | |
| CN106888437B (en) | A method for group multicast and group creation and a mobile network platform | |
| CN102056079A (en) | Method, device and system for determining information to be pushed | |
| US10341288B2 (en) | Methods circuits devices systems and associated computer executable code for providing conditional domain name resolution | |
| US20130005389A1 (en) | Method for managing a p2p network based on cellular communications | |
| US20080267152A1 (en) | Multimedia broadcast/multicast service (mbms) service discovery | |
| CN101009864A (en) | The method and system for access to the home packet data network | |
| CN101499996A (en) | Domain name differentiate parsing method and domain name server | |
| CN100502570C (en) | Method for obtaining APN when terminal joins multicast service group in mobile communication system | |
| CN101938789B (en) | Method and system for selecting packet network gateway with designated capability | |
| WO2017140247A1 (en) | Mobile base station cdn system and service method therefor | |
| KR20100112979A (en) | Method and apparatus for providing mobile advertising service in mobile advertising system | |
| CN100518344C (en) | Multi-Service Generation System Supporting Application Programming Interface | |
| CN101415173B (en) | Method for searching look-in service provider, as well as terminal and server | |
| CN101072326A (en) | Method, system and device for accessing service of non-attribution contracted IPIV service provider | |
| JP2011188492A (en) | Moving service recommendation method and system in communication network | |
| CN100525499C (en) | Authentifying method and system for providing digital broadcast to roaming users | |
| CN101064937B (en) | A roaming user's home access method and system | |
| CN100358391C (en) | Method for accessing mobile station for general packet wireless business and domain name server | |
| CN100375423C (en) | Method and device for realizing internet protocol multicast service in mobile communication system | |
| CN103002397A (en) | Method, device and system for issuing mobile advertisement on basis of location | |
| CN101959150B (en) | The retransmission method of Multimedia Message and system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant |