CN103096147A - Method, mobile terminal and system of split-screen play of videos and advertisements - Google Patents
Method, mobile terminal and system of split-screen play of videos and advertisementsDownload PDFInfo
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- CN103096147A CN103096147ACN2013100176305ACN201310017630ACN103096147ACN 103096147 ACN103096147 ACN 103096147ACN 2013100176305 ACN2013100176305 ACN 2013100176305ACN 201310017630 ACN201310017630 ACN 201310017630ACN 103096147 ACN103096147 ACN 103096147A
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Abstract
Description
Technical field
The present invention relates to electronic technology field, relate in particular to method, mobile terminal and system thereof that a kind of video and advertisement split screen are play.
Background technology
Along with the continuous exploitation of electronics technology and perfect, the mobile terminal such as mobile phone and panel computer has become an indispensable part in people's life, people not only can utilize these terminals to carry out communication, can also carry out file transfer, make a video recording, watch video etc.
In existing video display process, often need to play product placement before video playback, cause the user can not select voluntarily to watch video or advertisement, affected user's experience, make the inadequate hommization of mobile terminal, and because time of product placement does not allow longly, make advertisement play imperfect, can not reach the effect of publicity of advertisement.
Summary of the invention
Method, mobile terminal and system thereof that the embodiment of the present invention provides a kind of video and advertisement split screen to play can realize that the split screen of advertisement and video is play, and have promoted user's experience.
In order to solve the problems of the technologies described above, a kind of method that the embodiment of the present invention provides video and advertisement split screen to play comprises:
When mobile terminal receives the video separated screen playing request, connect with digital TV terminal;
Described mobile terminal notifies described digital TV terminal to play the video of the broadcast of asking;
Described mobile terminal playing is asked the advertisement of the video association of playing.
Correspondingly, the embodiment of the present invention also provides a kind of mobile terminal, comprising:
Link block is used for connecting with digital TV terminal when receiving the video separated screen playing request;
Notification module is used for notifying described digital TV terminal to play the video of the broadcast of asking;
The split screen playing module is used for playing the advertisement of the video association of broadcast of asking.
Correspondingly, the system that the embodiment of the present invention also provides a kind of video and advertisement split screen to play comprises above-mentioned digital TV terminal, also comprises above-mentioned mobile terminal, wherein,
Described digital TV terminal is used for the notice according to described mobile terminal, plays the video of the broadcast of asking;
Implement the embodiment of the present invention, have following beneficial effect:
Play by the split screen of realizing advertisement and video, make the user can the direct viewing video, and can also watch advertisement when watching video, promoted user's experience, make mobile terminal possess the characteristics of hommization, and can make the contents diversification of advertisement, can suitably increase the time of advertisement, make advertising supplier can reach comprehensive the effect of publicity.
Description of drawings
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, the below will do to introduce simply to the accompanying drawing of required use in embodiment or description of the Prior Art, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the first embodiment schematic flow sheet of the method for a kind of video of the present invention and the broadcast of advertisement split screen;
Fig. 2 is the second embodiment schematic flow sheet of the method for a kind of video of the present invention and the broadcast of advertisement split screen;
Fig. 3 is the structural representation of chief component module of a kind of mobile terminal of the embodiment of the present invention;
Fig. 4 is the structural representation of the notification module of the embodiment of the present invention;
Fig. 5 is the structural representation of the split screen playing module of the embodiment of the present invention;
Fig. 6 is the structural representation of a kind of mobile terminal of the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, rather than whole embodiment.Based on the embodiment in the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that obtains under the creative work prerequisite.
in the embodiment of the present invention, when mobile terminal receives the video frequency division playing request of user's transmission, establish a connection with digital TV terminal, described mobile terminal is asked the advertising listing of the video address play and the video association of playing of asking to the video server request, described mobile terminal is sent to described digital TV terminal with described video address, described digital TV terminal according to described video address to described video server request video and play described video, described mobile terminal obtains successively the advertisement of the video association of asking and plays described advertisement from described video server according to described advertising listing.
Wherein, described mobile terminal can be mobile phone, panel computer etc.; Under described mobile terminal can equal by bluetooth, wireless network, digital TV terminal establishes a connection; Described video server can comprise video management backstage, advertising management backstage and plug-flow system, described video management backstage can provide the video address of the broadcast of asking, described advertising management backstage gladly provides the advertising listing of the video association of broadcast of asking, described plug-flow system can be according to the video address that receives or advertising listing, described video or advertisement is turned back in the display terminals such as described mobile terminal or digital TV terminal play;
The described incidence relation of the advertisement in the video play and described advertising listing of asking can be the corresponding a plurality of advertising listings of video or the corresponding a plurality of videos of advertising listing, when a video is play in request, obtain accordingly the advertisement in any one advertising listing in a plurality of advertising listings corresponding to this video play of asking, perhaps, when request during a video, obtain accordingly institute and ask advertisement in advertising listing corresponding to this video of broadcast.
See also Fig. 1, the first embodiment schematic flow sheet of a kind of method of video and the broadcast of advertisement split screen is provided for the embodiment of the present invention.As shown in Figure 1, the described method of the embodiment of the present invention can comprise the following steps:
S101 when mobile terminal receives the video separated screen playing request, connects with digital TV terminal;
Concrete, when described mobile terminal receives the video separated screen playing request that the user sends, send connection request to described digital TV terminal, connect with described digital TV terminal.
Need to prove, if with described digital TV terminal connection failure, can send information with prompting user connection failure, described mobile terminal is cancelled described video frequency division playing request.
S102, described mobile terminal notify described digital TV terminal to play the video of the broadcast of asking;
Concrete, described mobile terminal sends the address lookup request to video server, and the video address play of asking that receives that described video server returns, described mobile terminal is sent to described digital TV terminal with the video address of ask broadcast, described digital TV terminal according to the video address of asking to play to video server request video stream pushing, play the video that institute asks broadcast.
S103, described mobile terminal playing is asked the advertisement of the video association of playing;
Concrete, described mobile terminal sends the advertising inquiry request to video server, and receives the advertising listing that described video server returns, and described mobile terminal to described video server request advertisement plug-flow, is play the advertisement of asking according to described advertising listing.
In embodiments of the present invention, play by the split screen of realizing advertisement and video, make the user can the direct viewing video, and can also watch advertisement when watching video, promoted user's experience, made mobile terminal possess the characteristics of hommization, and can make the contents diversification of advertisement, can suitably increase the time of advertisement, make advertising supplier can reach comprehensive the effect of publicity.
See also Fig. 2, the second embodiment schematic flow sheet of a kind of method of video and the broadcast of advertisement split screen is provided for the embodiment of the present invention.As shown in Figure 2, the described method of the embodiment of the present invention can comprise the following steps:
S201 when mobile terminal receives the video separated screen playing request, connects with digital TV terminal;
S202, described mobile terminal sends the address lookup request to video server, and receives the video address that institute that described video server returns asks broadcast;
Concrete, described mobile terminal sends the address lookup request and is asked the video address of broadcast to video server with inquiry, and receives the described video address that described video server returns.
S203, described mobile terminal is sent to described digital TV terminal with the video address of ask broadcast, so that described digital TV terminal is play the video of the broadcast of asking;
Concrete, described mobile terminal is sent to described digital TV terminal with the video address that institute ask to play, and to video server request video stream pushing, the video of broadcast is asked in broadcast to described digital TV terminal according to the video address of ask broadcast.
S204, described mobile terminal sends the advertising inquiry request to video server, and receives the advertising listing that described video server returns;
Concrete, described mobile terminal sends the advertising inquiry request and is asked the advertising listing of the video association of broadcast to video server with inquiry, and receives the described advertising listing that described video server returns.
S205, described mobile terminal be according to described advertising listing, plays the advertisement of asking the video association of broadcast from the institute that described video server obtains successively;
Concrete, described mobile terminal to described video server request advertisement plug-flow, is play the advertisement of asking according to described advertising listing.
Wherein, the step S101 that the step S201 of the embodiment of the present invention can embodiment shown in Figure 1 does not give unnecessary details at this.
Need to prove, when described mobile terminal receives the video single screen playing request that the user sends, obtain the advertising listing related with the video of ask broadcast, and the video address of the broadcast of asking, described mobile terminal is according to described advertising listing, after the advertisement of the video association of playing of asking that broadcast is obtained successively from described video server, then according to described video address, play the video of asking broadcast from the institute that described video server obtains.
In embodiments of the present invention, the user can select single screen displaying video or split screen displaying video, and play by the split screen of realizing advertisement and video, make the user can the direct viewing video, and can also watch advertisement when watching video, promoted user's experience, make mobile terminal possess the characteristics of hommization, and in the split screen displaying video, can make the contents diversification of advertisement, and can suitably increase the time of advertisement, make advertising supplier can reach comprehensive the effect of publicity.
See also Fig. 3, a kind of structural representation of chief component module of mobile terminal is provided for the embodiment of the present invention.As shown in Figure 3, the described mobile terminal 1 of the present embodiment comprises:
In specific implementation, when describedlink block 10 receives the video separated screen playing request that the user sends, send connection request to described digital TV terminal, connect with described digital TV terminal.
Need to prove, if described mobile terminal 1 and described digital TV terminal connection failure can send information with prompting user connection failure, described mobile terminal 1 is cancelled described video frequency division playing request.
In specific implementation, describednotification module 20 sends the address lookup request to video server, and the video address play of asking that receives that described video server returns, describednotification module 20 is sent to described digital TV terminal with the video address of ask broadcast, described digital TV terminal according to the video address of asking to play to video server request video stream pushing, play the video that institute asks broadcast.
Concrete, please in the lump referring to Fig. 4, provide the structural representation of notification module for the embodiment of the present invention, as shown in Figure 4, describednotification module 20 comprises:
In specific implementation, the video address of broadcast is asked in theunit 21 transmission address lookup requests of described Address requests with inquiry to video server, and receive the described video address that described video server returns.
In specific implementation, describedaddress transmitting element 22 is sent to described digital TV terminal with the video address of ask broadcast, described digital TV terminal according to the video address of asking to play to video server request video stream pushing, play the video that institute asks broadcast.
Splitscreen playing module 30 is used for playing the advertisement of the video association of broadcast of asking;
In specific implementation, described splitscreen playing module 30 sends the advertising inquiry request to video server, and receives the advertising listing that described video server returns, and described splitscreen playing module 30 is according to described advertising listing, to described video server request advertisement plug-flow, play the advertisement of asking.
Concrete, please in the lump referring to Fig. 5, provide the structural representation of split screen playing module for the embodiment of the present invention, as shown in Figure 5, described splitscreen playing module 30 comprises:
List request unit 31 is used for sending the advertising inquiry request to video server, and receives the advertising listing that described video server returns;
In specific implementation, the advertising listing of the video association of broadcast is asked in the unit 31 transmission advertising inquiry requests of described list request with inquiry to video server, and receive the described advertising listing that described video server returns.
List broadcast unit 32 is used for according to described advertising listing, plays the advertisement of asking the video association of broadcast from the institute that described video server obtains successively;
In specific implementation, described list broadcast unit 32 to described video server request advertisement plug-flow, is play the advertisement of asking according to described advertising listing.
In embodiments of the present invention, play by the split screen of realizing advertisement and video, make the user can the direct viewing video, and can also watch advertisement when watching video, promoted user's experience, made mobile terminal possess the characteristics of hommization, and can make the contents diversification of advertisement, can suitably increase the time of advertisement, make advertising supplier can reach comprehensive the effect of publicity.
See also Fig. 6, a kind of structural representation of mobile terminal is provided for the embodiment of the present invention.As shown in Figure 6, the described mobile terminal 1 of the embodiment of the present invention compriseslink block 10,notification module 20 and splitscreen playing module 30, also comprises acquisition module 40 and single screen playing module 50; Wherein, the associated description that the structure oflink block 10,notification module 20 and splitscreen playing module 30 can embodiment shown in Figure 3 is not given unnecessary details at this.
Acquisition module 40 is used for when receiving video single screen playing request, obtains the advertising listing related with the video of ask broadcast, and the video address of the broadcast of asking;
In specific implementation, when described acquisition module 40 receives the video single screen playing request that the user sends, preferably send address lookup request and advertising inquiry request to video server, receives the institute that described video server returns and ask the video address of broadcast and the related advertising listing of video of the broadcast of asking.
Single screen playing module 50 is used for according to described advertising listing, play ask the advertisement of the video association of playing from the institute that described video server obtains successively after, then according to described video address, the video of the broadcast of asking that broadcast is obtained from described video server.
In specific implementation, the described advertising listing that described single screen playing module 50 obtains according to described acquisition module 40, to described video server request advertisement plug-flow, after playing the advertisement of asking, the described video address that obtains according to described acquisition module 40 again, to video server request video stream pushing, play the video of the broadcast of asking.
In embodiments of the present invention, the system that also provides a kind of video and advertisement split screen to play, described system comprises mobile terminal 1, also comprises digital TV terminal and video server; Wherein, the structure of described mobile terminal 1 can referring to the associated description of Fig. 3-6 illustrated embodiment, not given unnecessary details at this.
Described digital TV terminal is used for the notice according to described mobile terminal, plays the video of the broadcast of asking;
In specific implementation, it is described after described digital TV terminal and described mobile terminal 1 connect, receive institute that described mobile terminal sends and ask the video address play, and according to described video address, the video of the broadcast of asking that broadcast is obtained from described video server.
Described video server is used for returning to the video address of the broadcast of asking to described mobile terminal when receiving the address lookup request of described mobile terminal transmission; And, be used for returning to advertising listing to described mobile terminal when receiving the advertising inquiry request of described mobile terminal transmission;
In specific implementation, if when described video server receives the address lookup request of described mobile terminal transmission, return to the video address of the broadcast of asking; If when described video server receives the advertising inquiry request of described mobile terminal transmission, return to advertising listing.
Need to prove, during according to described video address request video, described video server returns to described video according to video request when described mobile terminal or described digital TV terminal; During according to described advertising listing request advertisement, described video server returns to advertisement according to ad-request when described mobile terminal.
In embodiments of the present invention, the user can select single screen displaying video or split screen displaying video, and play by the split screen of realizing advertisement and video, make the user can the direct viewing video, and can also watch advertisement when watching video, promoted user's experience, make mobile terminal possess the characteristics of hommization, and in the split screen displaying video, can make the contents diversification of advertisement, and can suitably increase the time of advertisement, make advertising supplier can reach comprehensive the effect of publicity.
One of ordinary skill in the art will appreciate that all or part of flow process that realizes in above-described embodiment method, to come the relevant hardware of instruction to complete by computer program, described program can be stored in a computer read/write memory medium, this program can comprise the flow process as the embodiment of above-mentioned each side method when carrying out.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-Only Memory, ROM) or random store-memory body (Random Access Memory, RAM) etc.
Above disclosed is only preferred embodiment of the present invention, certainly can not limit with this interest field of the present invention, and the equivalent variations of therefore doing according to claim of the present invention still belongs to the scope that the present invention is contained.
Claims (11)
1. the method play of a video and advertisement split screen, is characterized in that, comprising:
When mobile terminal receives the video separated screen playing request, connect with digital TV terminal;
Described mobile terminal notifies described digital TV terminal to play the video of the broadcast of asking;
Described mobile terminal playing is asked the advertisement of the video association of playing.
2. method according to claim 1, is characterized in that, described mobile terminal notifies described digital TV terminal to play the video of the broadcast of asking, and comprising:
Described mobile terminal sends the address lookup request to video server, and receives the video address that institute that described video server returns asks broadcast;
Described mobile terminal is sent to described digital TV terminal with the video address of ask broadcast, so that described digital TV terminal is play the video of the broadcast of asking.
3. method according to claim 1, is characterized in that, described mobile terminal playing is asked the advertisement of the video association of playing, and comprising:
Described mobile terminal sends the advertising inquiry request to video server, and receives the advertising listing that described video server returns;
Described mobile terminal is according to described advertising listing, plays the advertisement of asking the video association of broadcast from the institute that described video server obtains successively.
4. method according to claim 1, is characterized in that, also comprises:
When described mobile terminal receives video single screen playing request, obtain the advertising listing related with the video of ask broadcast, and the video address of the broadcast of asking;
Described mobile terminal is according to described advertising listing, play ask the advertisement of the video association of playing from the institute that described video server obtains successively after, then according to described video address, the video of the broadcast of asking that broadcast is obtained from described video server.
5. a mobile terminal, is characterized in that, comprising:
Link block is used for connecting with digital TV terminal when receiving the video separated screen playing request;
Notification module is used for notifying described digital TV terminal to play the video of the broadcast of asking;
The split screen playing module is used for playing the advertisement of the video association of broadcast of asking.
6. mobile terminal according to claim 5, is characterized in that, described notification module comprises:
The Address requests unit is used for sending the address lookup request to video server, and receives the video address that institute that described video server returns asks broadcast;
The address transmitting element is used for the video address of ask broadcast is sent to described digital TV terminal, so that described digital TV terminal is play the video of the broadcast of asking.
7. mobile terminal according to claim 5, is characterized in that, described split screen playing module comprises:
The list request unit is used for sending the advertising inquiry request to video server, and receives the advertising listing that described video server returns;
The list broadcast unit is used for according to described advertising listing, plays the advertisement of asking the video association of broadcast from the institute that described video server obtains successively.
8. mobile terminal according to claim 5, is characterized in that, also comprises:
Acquisition module is used for when receiving video single screen playing request, obtains the advertising listing related with the video of ask broadcast, and the video address of the broadcast of asking;
The single screen playing module is used for according to described advertising listing, play ask the advertisement of the video association of playing from the institute that described video server obtains successively after, then according to described video address, the video of the broadcast of asking that broadcast is obtained from described video server.
9. a video and the advertisement split screen system that plays, comprise digital TV terminal, it is characterized in that, also comprise as the described mobile terminal of claim 5-8 any one, wherein,
Described digital TV terminal is used for the notice according to described mobile terminal, plays the video of the broadcast of asking.
10. system according to claim 9, it is characterized in that, described digital TV terminal specifically is used for receiving institute that described mobile terminal sends ask the video address play, and according to described video address, the video of the broadcast of asking that broadcast is obtained from described video server.
11. system according to claim 9 is characterized in that, described system also comprises:
Video server is used for returning to the video address of the broadcast of asking to described mobile terminal when receiving the address lookup request of described mobile terminal transmission; And, be used for returning to advertising listing to described mobile terminal when receiving the advertising inquiry request of described mobile terminal transmission.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2013100176305ACN103096147A (en) | 2013-01-17 | 2013-01-17 | Method, mobile terminal and system of split-screen play of videos and advertisements |
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| CN2013100176305ACN103096147A (en) | 2013-01-17 | 2013-01-17 | Method, mobile terminal and system of split-screen play of videos and advertisements |
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