技术领域technical field
本发明涉及一种展示广告的方法，具体地说是一种手机的应用软件APP展示广告的方法。The invention relates to a method for displaying advertisements, in particular to a method for displaying advertisements by an application software APP of a mobile phone.
背景技术Background technique
随着无线网络的快速发展，各种移动终端设备得到广泛应用，尤其以手机使用的最多。由于手机的便利性，目前使用手机上网的人数已经高达3亿以上，尤其是近几年以来，每年都以千万级别的人数递增。在手机上播放广告宣传产品信息，可以近距离直接向用户提供商品信息，对销售的促成具有比其他媒体更好的效果。With the rapid development of wireless networks, various mobile terminal devices are widely used, especially mobile phones. Due to the convenience of mobile phones, the number of people using mobile phones to access the Internet has reached more than 300 million. Especially in recent years, the number of people has increased by tens of millions every year. Playing advertisements on mobile phones to promote product information can directly provide product information to users at close range, and has a better effect on promoting sales than other media.
目前手机上作广告最常见的方式是在网页等应用软件APP中展示广告信息。在浏览网页时，往往会弹出广告信息或者播放广告页面，用户点击后进入相关链接，从而在该链接的网站上显示该产品的各项信息。在应用软件或程序中播放广告，是开发者将软件开发包（Software Development Kit，简称为SDK，一般是一些被软件工程师用于为特定的软件包、软件框架、硬件平台、操作系统等建立应用软件的开发工具的集合）嵌入到应用软件APP中，当该APP在网络上注册成功后，该APP即成为一个广告网络的媒体，广告的收入在广告网络与应用开发者之间分配。At present, the most common way of advertising on mobile phones is to display advertising information in application software such as web pages. When browsing a webpage, advertisement information or an advertisement page often pops up, and the user enters a relevant link after clicking, thereby displaying various information of the product on the website of the link. Playing advertisements in application software or programs is the developer's software development kit (Software Development Kit, referred to as SDK, which is generally used by software engineers to create applications for specific software packages, software frameworks, hardware platforms, operating systems, etc. A collection of software development tools) is embedded in the application software APP. When the APP is successfully registered on the Internet, the APP becomes the media of an advertising network, and the advertising revenue is distributed between the advertising network and the application developers.
然而，由于现在电视、平时电脑上网、户外广告牌等到处充斥着广告，人们对一些广告充满了排斥感。平时上网的时候，一看到广告页面弹出时都会马上关闭掉该广告页面，使的广告页面没有起到应有的作用，不仅减少了相关人员的费用，也使相关产品或服务没有得到相应的宣传。However, due to the advertisements everywhere on TV, daily computer surfing the Internet, outdoor billboards, etc., people are full of a sense of repulsion to some advertisements. When surfing the Internet, when you see an advertisement page popping up, you will immediately close the advertisement page, so that the advertisement page does not play its due role, which not only reduces the cost of relevant personnel, but also prevents related products or services from being received correspondingly. publicity.
发明内容Contents of the invention
本发明要解决的技术问题是提供一种手机应用广告动画的处理方法，在应用软件界面植入精美的动画，提高用户的点击兴趣，提高指定的广告SDK被调用的量。The technical problem to be solved by the present invention is to provide a method for processing mobile phone application advertisement animation, in which exquisite animation is implanted in the application software interface, so as to increase the user's interest in clicking and increase the amount of calls of the specified advertisement SDK.
为了解决上述技术问题，本发明采取以下技术方案：In order to solve the above technical problems, the present invention takes the following technical solutions:
一种手机应用广告动画的处理方法，包括以下步骤：A method for processing mobile phone application advertisement animation, comprising the following steps:
（1）在手机应用软件上嵌入广告软件开发工具包SDK模块，以及动画显示SDK模块和动画处理SDK模块，在该应用软件的显示界面显示动画显示SDK模块内预设的广告动画图标；(1) Embedding the advertising software development kit SDK module, animation display SDK module and animation processing SDK module in the mobile application software, and displaying the preset advertisement animation icon in the animation display SDK module on the display interface of the application software;
（2）触碰手机的用户界面，当动画显示SDK模块上的广告动画图标得到触碰而响应时，启动动画处理SDK模块；(2) Touch the user interface of the mobile phone, and when the animation icon on the animation display SDK module is touched and responds, start the animation processing SDK module;
（3）判断用户的触碰行为，；(3) Judging the user's touch behavior;
（4）根据对动画的触碰行为执行相应的动作，动画处理SDK模块收到网络数据后调用广告SDK模块并转入相应显示界面。(4) Execute corresponding actions according to the touch behavior of the animation. After receiving the network data, the animation processing SDK module calls the advertising SDK module and transfers to the corresponding display interface.
所述步骤（2）中的触碰包含但不限于点击、长按及滑动。The touch in the step (2) includes but not limited to click, long press and slide.
所述步骤（3）中执行的动作包含但不限于弹出菜单、跳转到其他应用软件界面及显示指定的界面。Actions performed in step (3) include but are not limited to popping up menus, jumping to other application software interfaces, and displaying specified interfaces.
所述步骤（2）中当用户触碰手机的用户界面时，优先判断动画显示SDK模块上动画的响应，再判断手机本身用户界面的交互响应。In the step (2), when the user touches the user interface of the mobile phone, the response of the animation on the animation display SDK module is judged first, and then the interactive response of the user interface of the mobile phone itself is judged.
本发明在应用软件APP界面植入精美的动画，取代传统单调的广告链接显示，提高用户点击的兴趣，提高指定广告SDK被调用的量，可广泛作为应用软件的推广和应用在游戏中。The present invention implants exquisite animations in the APP interface of the application software, replaces the traditional monotonous advertisement link display, increases the user's interest in clicking, and increases the amount of calls to the specified advertisement SDK, and can be widely used as application software promotion and application in games.
附图说明Description of drawings
附图1为本发明的原理流程示意图。Accompanying drawing 1 is a schematic flow chart of the principle of the present invention.
具体实施方式Detailed ways
为了便于本领域技术人员的理解，下面结合附图对本发明作进一步的描述。In order to facilitate the understanding of those skilled in the art, the present invention will be further described below in conjunction with the accompanying drawings.
如附图1所示，本发明揭示了一种手机应用软件广告动画的处理方法，该方法包括如下步骤：As shown in accompanying drawing 1, the present invention discloses a kind of processing method of mobile phone application software advertisement animation, and this method comprises the following steps:
步骤（1）在手机应用软件上嵌入广告软件开发工具包SDK模块，以及动画显示SDK模块和动画处理SDK模块，在该应用软件的显示界面显示动画显示SDK模块内预设的广告动画图标。Step (1) Embed the advertising software development kit SDK module, animation display SDK module and animation processing SDK module on the mobile application software, and display the preset advertisement animation icon in the animation display SDK module on the display interface of the application software.
需要说明的是，广告软件开发工具包SDK模块可以通过应用软件的开发者在代理服务器上注册，并将注册后获得的广告SDK通过软件编写等方法嵌入到自己开发的应用软件中，从而实现分成收入。当然，广告SDK嵌入应用软件中的方式并不局限于上述方式，其他形式的嵌入同样可以，在此并不进行限定。同样，动画显示SDK模块和动画处理SDK模块也是通过开发者嵌入到应用软件中，或者其他的嵌入方法嵌入。广告动画可根据需要设计成各种各样的较为精美的款式，以便能更加的吸引住人，如蓝精灵、喜羊羊、抱抱兔等等。并且通过程序设定，该动画图标可以随意拖动，可以使它在触摸屏幕上的任意位置，为了不影响应用软件的正常使用，通常将该广告动画图标拖至屏幕的边缘位置。由于该广告动画图标上仅仅具有动画效果，没有其他任何文字信息，使用户不能轻易的分辨出是广告链接，从而提高点击的兴趣。It should be noted that the SDK module of the advertising software development kit can be registered on the proxy server through the developer of the application software, and the advertising SDK obtained after registration can be embedded into the application software developed by the user through software writing and other methods, so as to realize the sharing income. Of course, the way of embedding the advertising SDK into the application software is not limited to the above-mentioned way, and other forms of embedding are also possible, which are not limited here. Similarly, the animation display SDK module and the animation processing SDK module are also embedded into the application software by developers, or embedded in other embedding methods. Advertising animation can be designed into a variety of more exquisite styles according to needs, so as to be more attractive to people, such as Smurfs, Pleasant Goat, Hugging Rabbit and so on. And through the program setting, the animation icon can be dragged at will, and it can be placed anywhere on the touch screen. In order not to affect the normal use of the application software, the animation animation icon is usually dragged to the edge of the screen. Since the advertisement animation icon only has an animation effect without any other text information, the user cannot easily distinguish that it is an advertisement link, thereby increasing interest in clicking.
步骤（2）触碰手机的用户界面，当动画显示SDK模块上的广告动画图标得到触碰而响应时，启动动画处理SDK模块。Step (2) Touch the user interface of the mobile phone, and when the animation icon on the animation display SDK module is touched and responds, start the animation processing SDK module.
用户触碰手机的用户界面时，手机会优先判断广告动画图标的响应，再判断手机本身用户界面的交互响应。若广告动画图标被触碰，则启动动画处理SDK模块；如果手机判断到广告动画图标没有受到触碰，则再继续判断手机本身的用户界面的交互响应，根据触碰点而执行相应动作。When the user touches the user interface of the mobile phone, the mobile phone will first judge the response of the advertising animation icon, and then judge the interactive response of the user interface of the mobile phone itself. If the advertisement animation icon is touched, start the animation processing SDK module; if the mobile phone judges that the advertisement animation icon has not been touched, then continue to judge the interactive response of the user interface of the mobile phone itself, and execute corresponding actions according to the touch point.
触碰动作包括但不限于点击、长按和滑动等行为，点击又可分为单击或双击等等。如直接单击广告动画图标，实现对广告动画图标的触碰使其得到响应，从而启动动画处理SDK模块，该动画处理SDK模块根据预先设定好的相应动作执行程序。长按即是按住广告动画图标一定时间，如该时间为3秒钟，或者4秒钟，或者5秒钟，该时间可自行定义，并非进行限定。滑动是将广告动画图标带着滑行一定轨迹，从而得到下一步的动作。点击、长按和滑动都在动画处理SDK模块中用软件方法编写完成。Touch actions include but are not limited to actions such as click, long press, and slide, and click can be further divided into single click or double click. For example, click the advertisement animation icon directly to realize the touch of the advertisement animation icon to make it respond, thereby starting the animation processing SDK module, and the animation processing SDK module executes the program according to the preset corresponding actions. Long press is to press and hold the advertisement animation icon for a certain period of time, such as 3 seconds, 4 seconds, or 5 seconds, the time can be defined by yourself and is not limited. Sliding is to slide the advertising animation icon along a certain track to get the next action. Clicking, long pressing and sliding are all written in software in the animation processing SDK module.
步骤（3）判断用户的触碰行为。判定触碰行为是点击，还是长按，还是滑动等。Step (3) Determine the user's touch behavior. Determine whether the touch behavior is a click, a long press, or a slide.
步骤（4）根据对动画的触碰行为执行相应的动作，动画处理SDK模块收到网络数据后调用广告SDK模块并转入相应显示界面。Step (4) Execute corresponding actions according to the touch behavior of the animation. After receiving the network data, the animation processing SDK module calls the advertising SDK module and transfers to the corresponding display interface.
根据触碰行为，如触碰行为是点击，则弹出相关菜单供用户选择操作，或者直接跳转到其他的应用软件，又或者显示指定的交互界面等，以上并非是限定，还可以为其他方式。长按广告动画图标，比如可以按住广告动画图标超过3秒钟，则弹出菜单，或者跳转到其他的应用上去，当然，按住广告动画图标的时间可以自定义设计，如为4秒、5秒等等。还可以采取将广告动画图标在触摸屏幕上滑动一定轨迹的方式来执行到下一动作，如弹出菜单，或者跳转到其他的应用软件界面等等。动画处理SDK模块根据不同行为执行相对应的动作，当其收到网络数据后即调用广告SDK模块并跳转入相对应的显示界面，从而提高指定的SDK被调用的量。According to the touch behavior, if the touch behavior is a click, a relevant menu will pop up for the user to choose an operation, or directly jump to other application software, or display a specified interactive interface, etc. The above is not limited, and other methods can also be used. . Long press the advertising animation icon, for example, you can press and hold the advertising animation icon for more than 3 seconds, then the menu will pop up, or jump to other applications. Of course, the time of pressing the advertising animation icon can be customized, such as 4 seconds, 5 seconds and so on. It is also possible to execute the next action by sliding the advertising animation icon on the touch screen for a certain track, such as popping up a menu, or jumping to other application software interfaces and the like. The animation processing SDK module performs corresponding actions according to different behaviors. When it receives network data, it calls the advertising SDK module and jumps to the corresponding display interface, thereby increasing the amount of calls to the specified SDK.
若用户不想看到广告动画图标，则可以通过触摸屏上的软体键盘上的BACK键来关闭广告动画图标。If the user does not want to see the advertisement animation icon, the advertisement animation icon can be closed by pressing the BACK key on the software keyboard on the touch screen.
另外，广告SDK模块在应用软件中的展示形式包括广告位置，背景色和前景色，及请求广告数据的频率等等。In addition, the display form of the advertisement SDK module in the application software includes advertisement position, background color and foreground color, frequency of requesting advertisement data, and so on.
以上所述，仅为本发明较佳的具体实施方式，但本发明的保护范围并不限于此，任何可轻易想到的变化或替换都在本发明的保护范围之内。The above description is only a preferred embodiment of the present invention, but the protection scope of the present invention is not limited thereto, and any easily conceivable changes or substitutions are within the protection scope of the present invention.
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| CN2012104302374ACN102968299A (en) | 2012-11-01 | 2012-11-01 | A method for processing mobile application advertisement animation |
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