CN102724638A

Movatterモバイル変換

Info

Publication number: CN102724638A
Application number: CN2011100786947A
Authority: CN
Inventors: 马良骏
Original assignee: SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
Current assignee: SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
Priority date: 2011-03-30
Filing date: 2011-03-30
Publication date: 2012-10-10

Abstract

The invention provides a control method for broadcasting a mobile advertisement with multiple URLs. The control method includes steps of: a. receiving information to broadcast an advertisement from mobile equipment; b. determining the most suitable content of the advertisement according to the request information; c. determining the most suitable advertisement version corresponding to the said advertisement content, wherein the said advertisement contend at least corresponds to one advertisement version; and d. sending the most suitable advertisement version corresponding to the advertisement content to the said mobile equipment. According to the invention, a control system is communicated with an advertisement access subsystem through one or more mobile equipment. The advertisement access subsystem does not only provide compatible advertisement a content but flexibly provides suitable advertisement versions according to types of users and types of mobile equipment of the users, such that the demand of the users can be better catered and advertisement information that theusers need can be provided.

Description

Moving advertising control method for playing back and the control system of a kind of many URL

Technical field

The present invention relates to information issuing control system, advertisement information distribution system especially particularly, relates in the information issuing control system control method and the control corresponding device of the mobile broadcast moving advertising when having a plurality of URL to moving advertising.

Background technology

Along with the high speed development of Internet technology, wireless interconnected network technology also receives people's attention day by day.Descend gradually at current mobile digital device fabrication cost, individual or common moving digital device are all the more universal.According to incompletely statistics, the whole world has at least 1/3rd resident to hold at least one mobile phone or similar mobile device.Therefore, advertisement operators has been included mobile device in the intended scope of their propagating advertisements already in order more extensively to propagate their advertisement, and the ad content that is sent on the mobile device is also of all kinds, for example: literal, image, sound, video etc.

Different user is when using different mobile device requests to browse the moving advertising that moving advertising operator provided; Will certainly run into compatible problem; Be that different mobile devices adheres to different models separately, resolution pixel value, the color value of the display unit of the mobile device of different model and the data type of being supported may there are differences.Different user is directly not identical to the hobby of aspects such as color, content and layout in the advertisement yet on the other hand.In the prior art scheme; Advertisement operators is used an expedient scheme; The resolution pixel value and the color value of the advertisement that is promptly provided is all relatively low, and (display unit can't display resolution pixel value and the picture material of color value than this height; But can the display resolution pixel value with color value all than low picture material itself), employed data type also be most mobile device compatible data type, and content, color, layout also are unalterable.

Through the prior art scheme, the compatible ad content that the mobile device of most of different models can display ads operator be provided, but the shortcoming of this expedient scheme is also obvious.Use compatible ad content can cause sense of experience of users to feel relatively poor, therefore can reduce the interest of user, can have influence on the advertising results of this advertisement greatly ad content.Especially work as the user and use high-end portable terminal, but can't obtain high-quality advertisement and enjoy, so the user exists requirement to obtain the demand of more high-quality ad content.

Further, along with technical development, and the user is more and more stronger for the fastidious psychology of advertisement, and the advertisement that resolution pixel value and color value are all lower and content is single has been not enough to transfer user's interest.The user hopes to see advertisement version of suitable own mobile device, thereby can longer time ground browse advertisements, accepts advertisement to a greater degree.

And such technical scheme is also immature at present.Say that simply the present invention will solve the problem that the moving advertising that the most suitable user's mobile device plays is provided like technical approach how.

Summary of the invention

To defective of the prior art, the purpose of this invention is to provide the control method and the control corresponding device of the moving advertising broadcast of a kind of many URL.

According to an aspect of the present invention, the control method of the moving advertising broadcast of a kind of many URL is provided, it comprises the steps: that a. receives the solicited message from the request playing advertisements of mobile device; B. confirm the most suitable advertisement playing content according to described request information; C. confirm the only advertisement version corresponding according to described request information with above-mentioned ad content, wherein, the corresponding at least advertisement version of said ad content; And the d. only advertisement version that said ad content is corresponding sends to said mobile device.

According to another aspect of the present invention, the moving advertising broadcasting control system of a kind of many URL is provided also, it is used for a plurality of moving advertisings are safeguarded that it comprises:

Background server is used to store the corresponding data message of many moving advertisings;

The advertisement access subsystem; Be used to receive ad-request information from one or more mobile devices; And handle to said ad-request information, send the relevant data of one or more moving advertising according to result to said one or more mobile devices;

One or more mobile devices are used for and the communication of said advertisement access subsystem, and send said ad-request information to said advertisement access subsystem, and receive the relevant data of said one or more moving advertising;

The internet, said at least advertisement access subsystem and said one or more mobile device are through its mutual communication;

It is characterized in that at least one said moving advertising has at least two URL, each URL is corresponding with the different editions of this moving advertising;

Its characteristic is that also said advertisement access subsystem comprises like lower device: first receiving device, and it is used to receive the solicited message from the request playing advertisements of mobile device; First confirms device, and it is used for confirming the most suitable advertisement playing content according to described request information; Second confirms device, and it is used for confirming the only advertisement version corresponding with above-mentioned ad content according to described request information that wherein, said ad content is advertisement version of correspondence at least; And first dispensing device, it is used for the only advertisement version that said ad content is corresponding and sends to said mobile device.

The present invention carries out communication through one or more mobile devices and advertisement access subsystem; The advertisement access subsystem no longer only provides compatible ad content; But can be neatly suitable advertisement version be provided according to the information such as model of user's type and said user's mobile device; Can better more effectively cater to user's demand like this, and the user is provided required advertising message.

Description of drawings

Through reading the detailed description of non-limiting example being done with reference to following accompanying drawing, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates according to an embodiment of the present invention, the flow chart of the moving advertising control method for playing back of many URL;

Fig. 2 illustrates according to first embodiment provided by the invention, the flow chart of the moving advertising control method for playing back of many URL;

Fig. 3 illustrates according to second embodiment provided by the invention, the flow chart of the moving advertising control method for playing back of many URL;

Fig. 4 illustrates according to an embodiment of the present invention, the network topology sketch map of the moving advertising control method for playing back of many URL provided by the invention;

Fig. 5 illustrates according to an embodiment of the present invention, the sequential chart of the moving advertising control method for playing back of many URL provided by the invention; And

Fig. 6 illustrates according to an embodiment of the present invention, the structural representation of the advertising database of the moving advertising control method for playing back of many URL provided by the invention.

Embodiment

According to the foregoing invention content, it will be appreciated by those skilled in the art that the object of the invention is to provide the moving advertising control method for playing back of a kind of many URL.Moving advertising system through many URL provided by the invention; The user is in the process of browse advertisements; No longer be to browse to compatible ad content, but can browse to the ad content of model of the most suitable said user's that control device provided by the invention and/or control system provide for the user type and the used mobile device of said user.

Particularly, Fig. 1 illustrates according to an embodiment of the present invention, the flow chart of the moving advertising control method for playing back of many URL.At first execution in step S101 receives the solicited message from the request playing advertisements of mobile device.It will be appreciated by those skilled in the art that preferably this step is accomplished by said advertisement access subsystem provided by the invention.Before carrying out this step, the user sends the solicited message of request playing advertisements to a moving advertising service system through mobile device.For example, preferably, such process is pressed " opening " or " affirmation " button through the user usually and is begun.Particularly, said advertisement access subsystem receives described request information.Said transmission and receiving course can be achieved through prior art, repeat no more at this.

Next execution in step S102 confirms the most suitable advertisement playing content according to described request information.It will be appreciated by those skilled in the art that preferably this step is accomplished by said advertisement access subsystem.Particularly, said advertisement access subsystem is resolved described request information, understands the concrete request content of described request information.Said advertisement access subsystem finds to meet the pairing ad content of described request information through its background server of retrieval.For example, in one embodiment, said user's solicited message is all advertisements of the import perfume of 30 milliliters of dresses.Said advertisement access subsystem receives this solicited message, and this solicited message is resolved, and the content of understanding this solicited message is the import perfume of 30 milliliters of dresses.Then said advertisement access subsystem is retrieved the relevant advertisements content of the import perfume of 30 milliliters of dresses in said background server.

Execution in step S103 confirms the only advertisement version corresponding with above-mentioned ad content according to described request information then.It will be appreciated by those skilled in the art that preferably this step is accomplished by said advertisement access subsystem.Said advertisement access subsystem is confirmed an optimal version according to described request information in the corresponding version of said ad content.Particularly, the process of said definite only version can be achieved with reference to the description of following Fig. 2 and Fig. 3, repeats no more at this.Further, corresponding at least advertisement version of said ad content.

Last execution in step S104, the only advertisement version that said ad content is corresponding sends to said mobile device.It will be appreciated by those skilled in the art that preferably this step is accomplished by said advertisement access subsystem.The most suitable said mobile device of a said ad content correspondence and said user's advertisement version in above-mentioned steps S104, have been confirmed.Particularly, said advertisement access subsystem sends to said mobile device with the data of said advertisement version.

It will be appreciated by those skilled in the art that in above-mentioned steps S101 the process that receives described request information is accomplished through wireless network, for example, preferably, realizes through the Wifi wireless network.Particularly, said mobile device is equipped with the Wifi module, and said mobile device uses said Wifi module to connect a Wifi hotspot.More specifically, said mobile device can access internet through connecting said Wifi hotspot.This step can also be realized through other wireless networks in similar ground, and for example the WiMax network does not repeat them here.

Further; Transmission among above-mentioned steps S101 and the S104 and receiving course can be achieved through prior art; For example at least the document descriptions such as " computer networks " collaborateed of Yi Laxi (U.S.A) " network communications technology " of being shown, Luo Si (U.S.A) and Ku Luosi (U.S.A) such process, do not repeat them here.

Further, it will be appreciated by those skilled in the art that said step S103 can be achieved through various technological means.Preferably, can be with reference to figure 2 and embodiment illustrated in fig. 3.

On above-mentioned basis embodiment illustrated in fig. 1, Fig. 2 illustrates according to first embodiment provided by the invention, the flow chart of the moving advertising control method for playing back of many URL.Particularly, at first execution in step S111 receives the solicited message from the request playing advertisements of mobile device.It will be appreciated by those skilled in the art that similarly this step is similar with above-mentioned steps S101.Particularly, those skilled in the art combine the description of prior art and above-mentioned steps S101 can realize this step, repeat no more at this.

Next execution in step S112 confirms the most suitable advertisement playing content according to described request information.It will be appreciated by those skilled in the art that similarly this step is similar with above-mentioned steps S102.Particularly, those skilled in the art combine the description of prior art and above-mentioned step S102 shown in Figure 1 to realize this step, repeat no more at this.Further, the included concrete steps of this step can repeat no more at this with reference to the description in the following explanation.

Execution in step S113 then confirms all advertisement versions of said ad content.It will be appreciated by those skilled in the art that preferably this step is accomplished by said advertisement access subsystem.Particularly, in above-mentioned steps S112, said advertisement access subsystem has been confirmed according to the most suitable advertisement playing content of described request information.Then, said advertisement access subsystem is retrieved all advertisement versions of the corresponding said ad content of being stored in the said background server.

Next execution in step S114 confirms to send the indication information of the mobile device of described request information according to described request information.It will be appreciated by those skilled in the art that preferably this step is accomplished by said advertisement access subsystem.Particularly, said advertisement access subsystem is confirmed the indication information of said mobile device according to described request information.Further, said indication information comprises any in the following content at least or appoints a plurality of: the type information of said mobile device, said user's register information, the present residing ground of said mobile device domain information, said user's preference information and said user's group information etc.

Execution in step S115 confirms an only advertisement version according to the indication information of said mobile device from said all advertisement versions then.It will be appreciated by those skilled in the art that preferably this step is accomplished by said advertisement access subsystem.Particularly, said advertisement access subsystem is confirmed an only advertisement version according to the said indication information of the said mobile device of confirming among the above-mentioned steps S114.Further, the included concrete steps of this step can repeat no more at this with reference to the description in the following explanation.

Last execution in step S116 sends to said mobile device with the corresponding URL information of said only advertisement version.It will be appreciated by those skilled in the art that similarly this step is similar with above-mentioned steps S104.Preferably, this step is accomplished by said advertisement access subsystem.Particularly, in above-mentioned steps S115, said advertisement access subsystem has been confirmed an only advertisement version, confirms that then said advertisement access subsystem is with the corresponding URL information of said only advertisement.Last said advertisement access subsystem sends to said mobile device with said URL information.Particularly, said URL information is meant that (Uniform/Universal Resource Locator URL), also is called as web page address to URL.Said URL information is to be used for intactly describing a kind of identification method that Internet goes up webpage and other resource addresses.In the present embodiment, said mobile device can obtain said advertisement version through the visit wireless internet network according to this URL information.

Further, it will be appreciated by those skilled in the art that above-mentioned steps S112 can be accomplished in several ways.For example, preferably, in one embodiment, this step S112 comprises the steps " confirming the most suitable said advertisement playing content according to the type information of the mobile device that sends described request information " particularly.It will be appreciated by those skilled in the art that preferably the type information of said mobile device comprises the model code of said mobile device at least.For example: Nokia E71, Motorola XT800 and HTC A8180 etc.Particularly, said advertisement access subsystem is confirmed the specifying information of said mobile device according to said type information, for example: screen resolution pixel value, color-values and operable data type etc.Then, said advertisement access subsystem is confirmed the most suitable said advertisement playing content according to said specifying information.Further, the indication information of said mobile device comprises the type information of said mobile device at least.Particularly, it will be appreciated by those skilled in the art that for example said type information is a Nokia E71 mobile phone, ad content is the accessory of Nokia E71 mobile phone etc. so; If said type information is a Motorola XT800 mobile phone, ad content is the accessory of Motorola XT800 mobile phone etc. so.

Further, it will be appreciated by those skilled in the art that in a variant that said step S112 can realize " confirming the most suitable said advertisement playing content according to the user's register information that sends described request information " through following steps.It will be appreciated by those skilled in the art that preferably said user registers and register information in advance in said advertisement access subsystem before this step is carried out.Then, said advertisement access subsystem is confirmed the most suitable said advertisement playing content according to said user's register information.Further, the indication information of said mobile device comprises user's register information that said mobile device is corresponding at least.Particularly, it will be appreciated by those skilled in the art that for example the user is the male sex, ad content is in men's style product so; If the user is the women, ad content is woman style product so.

Further, it will be appreciated by those skilled in the art that in a variant that said step S112 can realize " the ground domain information according to the mobile device that sends described request information is affiliated is at present confirmed the most suitable said advertisement playing content " through following steps.It will be appreciated by those skilled in the art that preferably said mobile device is confirmed its position through its built-in/external GPS locating module; Perhaps pass through the positional information of the WIFI focus of its connection; And, perhaps confirm its present residing ground domain information through key in its position by said user.Particularly, said advertisement access subsystem is confirmed the most suitable said advertisement playing content according to the present residing ground of said mobile device domain information.Further, the indication information of said mobile device comprises the present residing ground of said mobile device domain information at least.Particularly, for example it will be appreciated by those skilled in the art that mobile device is in Beijing, ad content is for there being shops's product sold in Beijing so; If mobile device is in Shanghai, ad content is for there being shops's product sold in Shanghai so.

Further, it will be appreciated by those skilled in the art that in a variant that said step S112 can realize " confirming the most suitable said advertisement playing content according to the user's who sends described request information preference information " through following steps.It will be appreciated by those skilled in the art that preferably said user stores said preference information in advance before this step is carried out in said mobile device, perhaps when the request advertisement, directly key in said preference information.Further, said preference information comprises any in the following information or appoints a plurality of: color that said user likes and said user like the material of product etc.Particularly, said advertisement access subsystem is confirmed the most suitable said advertisement playing content according to said user's preference information.Further, the indication information of said mobile device comprises the user's that said mobile device is corresponding preference information at least.Particularly, for example it will be appreciated by those skilled in the art that it is red that the user likes, then only ad content is that color is red product; If the user likes wooden material, then ad content is wooden product.

Further, it will be appreciated by those skilled in the art that in a variant that said step S112 can realize " confirming the most suitable said advertisement playing content according to the group information under the user who sends described request information " through following steps.It will be appreciated by those skilled in the art that preferably said user group information under the said user of storage in said mobile device in advance before this step is carried out, perhaps the direct group information under the said user of key entry when the request advertisement.Particularly, said advertisement access subsystem is confirmed the most suitable said advertisement playing content according to the group information under the said user.Further, the indication information of said mobile device comprise at least with the corresponding user of said mobile device under group information.Particularly, for example it will be appreciated by those skilled in the art that said group information is the member of golf club, then ad content is the golf articles for use; Said group information is the member of automobile club, and then ad content is the automobile maintenance articles for use.

Further, it will be appreciated by those skilled in the art that above-mentioned steps S114 following conversion step possibly occur and " confirm to send the user's of described request information indication information according to described request information ".Particularly, this conversion step can be achieved with reference to the description among following step S124 and the following step S125, repeats no more at this.

Further, it will be appreciated by those skilled in the art that above-mentioned steps S115 can be accomplished in several ways.For example, preferably, in one embodiment, this step S115 comprises the steps " type information according to said mobile device is confirmed an only advertisement version from said all advertisement versions " particularly.It will be appreciated by those skilled in the art that preferably the type information of said mobile device comprises the model code of said mobile device at least.For example: Nokia E71, Motorola XT800 and HTC A8180 etc.Particularly; Said advertisement access subsystem is confirmed the specifying information of said mobile device according to said type information, for example: it will be apparent to those skilled in the art that; If said type information is Nokia E71; Then said specifying information uses Symbian 9.2 S60 third edition operating systems for it, and its screen resolution is 320 * 240 pixels, and its screen color is 1,600 ten thousand looks; If said type information is Motorola XT800, then said specifying information is 480 * 854 pixels for it uses its screen resolution of Android OS V2.0 operating system, and its screen color is 1,600 ten thousand looks.Then, said advertisement access subsystem is confirmed an only advertisement version according to said specifying information in determined all advertisement versions in above-mentioned steps S113.Further, the indication information of said mobile device comprises the type information of said mobile device at least.Further; It will be apparent to those skilled in the art that; For example: to said Nokia E71 mobile phone, said only advertisement version is play on the Symbian 9.2 S60 third editions for being adapted at, and number of colors is the maximum that in all suitable advertisement versions, is not more than 1,600 ten thousand looks; And pixel value be in all suitable advertisement versions, be not more than 320 * 240 peaked advertisement version.

Further; It will be apparent to those skilled in the art that; In a variant, said step S115 can realize " from said all advertisement versions, confirming an only advertisement version according to user's register information corresponding with said mobile device " through following steps.It will be appreciated by those skilled in the art that preferably said user registers and register information in advance in said advertisement access subsystem before this step is carried out.Then, said advertisement access subsystem is confirmed an only advertisement version according to said user's register information in determined all advertisement versions in above-mentioned steps S113.Further, the indication information of said mobile device comprises user's register information that said mobile device is corresponding at least.To user's register information for example.Such as the user is the male sex, uses the advertisement version of virtuous housewife as the mouthpiece, if the user is the women, then uses the advertisement version of gentle husband as the mouthpiece.

Further; It will be apparent to those skilled in the art that; In a variant, said step S115 can realize " from said all advertisement versions, confirming an only advertisement version according to the present residing ground of said mobile device domain information " through following steps.It will be appreciated by those skilled in the art that preferably said mobile device is confirmed its position through its built-in/external GPS locating module; Perhaps pass through the positional information of the WIFI focus of its connection; And, perhaps confirm its present residing ground domain information through key in its position by said user.Particularly, said advertisement access subsystem is confirmed an only advertisement version according to the present residing ground of said mobile device domain information in determined all advertisement versions in above-mentioned steps S113.Further, the indication information of said mobile device comprises the present residing ground of said mobile device domain information at least.Ground domain information to said mobile device is given an example.Such as, mobile device is released the Beijing native language version so in Beijing; Mobile device is released Shanghai language version in Shanghai.

Further; It will be apparent to those skilled in the art that; In a variant, said step S115 can realize " preference information according to the user corresponding with said mobile device is confirmed an only advertisement version from said all advertisement versions " through following steps.It will be appreciated by those skilled in the art that preferably said user stores said preference information in advance before this step is carried out in said mobile device, perhaps when the request advertisement, directly key in said preference information.Further, said preference information comprises any in the following information or appoints a plurality of: layout that the color that said user likes, said user like and the product quantity that every page of advertisement showed that said user was accustomed to etc.Particularly, said advertisement access subsystem is confirmed an only advertisement version according to said user's preference information in determined all advertisement versions in above-mentioned steps S113.Further, the indication information of said mobile device comprises the user's that said mobile device is corresponding preference information at least.Particularly, for example it will be appreciated by those skilled in the art that it is red that the user likes, and then uses the red background version; The layout that the user likes tabulating and arranges, then the advertisement version is arranged with the form of tabulation.

Further; It will be apparent to those skilled in the art that; In a variant, said step S115 can realize " from said all advertisement versions, confirming an only advertisement version according to the group information under the user corresponding with said mobile device " through following steps.It will be appreciated by those skilled in the art that preferably said user group information under the said user of storage in said mobile device in advance before this step is carried out, perhaps the direct group information under the said user of key entry when the request advertisement.Particularly, said advertisement access subsystem is confirmed an only advertisement version according to the group information under the said user in determined all advertisement versions in above-mentioned steps S113.Further, the indication information of said mobile device comprise at least with the corresponding user of said mobile device under group information.Particularly, for example it will be appreciated by those skilled in the art that said group information is the member of golf club, then the background of advertisement version is a golf course; Said group information is the member of automobile club, and then the background of advertisement version is the fashion automobile.

Further, it will be appreciated by those skilled in the art that in a variant that above-mentioned steps S116 following replacement step possibly occur and " the corresponding data of said only advertisement version sent to said mobile device ".It will be appreciated by those skilled in the art that particularly in above-mentioned steps S115, said advertisement access subsystem has been confirmed an only advertisement version, then said advertisement access subsystem extracts the corresponding data of said advertisement version from said background server.The said data that last said advertisement access subsystem is corresponding with said advertisement version send to said mobile device.

Further; Transmission among above-mentioned steps S111 and the S116 and receiving course can be achieved through prior art; For example at least the document descriptions such as " computer networks " collaborateed of Yi Laxi (U.S.A) " network communications technology " of being shown, Luo Si (U.S.A) and Ku Luosi (U.S.A) such process, do not repeat them here.

As shown in Figure 3, it shows an alternative embodiment of the invention.Particularly, Fig. 3 illustrates according to second embodiment provided by the invention, the flow chart of the moving advertising control method for playing back of many URL.At first execution in step S121 receives the solicited message from the request playing advertisements of mobile device.It will be appreciated by those skilled in the art that similarly this step is similar with above-mentioned steps S101.Particularly, those skilled in the art combine the description among prior art and the above-mentioned steps S101 can realize this step, repeat no more at this.

Next execution in step S122 confirms the most suitable advertisement playing content according to described request information.It will be appreciated by those skilled in the art that similarly this step is similar with above-mentioned steps S102.Particularly, those skilled in the art combine the description of prior art and above-mentioned steps S102 can realize this step, repeat no more at this.Further, the included concrete steps of this step can repeat no more at this with reference to the description in the following explanation.

Execution in step S123 then confirms all advertisement versions of said ad content.It will be appreciated by those skilled in the art that preferably this step is accomplished by said advertisement access subsystem.Similarly, this step is similar with above-mentioned steps S113.Particularly, in above-mentioned steps S122, said advertisement access subsystem has been confirmed according to the most suitable advertisement playing content of described request information.Then, said advertisement access subsystem is retrieved all advertisement versions of the corresponding said ad content of being stored in the said background server.

Next execution in step S124 confirms to send the user's of described request information identification information according to described request information.It will be appreciated by those skilled in the art that preferably this step is accomplished by said advertisement access subsystem.Particularly, said advertisement access subsystem is confirmed said user's identification information according to described request information.Further, said identification information comprises following content at least: third party's systematic name/device number and the said user numbering in said third party system of putting down in writing said user's indication information.

Execution in step S125 then obtains said user's indication information from the third party system according to said identification information.It will be appreciated by those skilled in the art that preferably this step is accomplished by said advertisement access subsystem.Particularly, said moving advertising access subsystem connects said third party system according to the content in the said identification information, and obtains said user's indication information.Further, said indication information comprise in the following information any or appoint multiple: said user's preference information, said user's shopping need information and said user's characteristic information.Further, said user's characteristic information comprises said user's age, sex, marital status and occupational information etc. at least.

Execution in step S126 confirms an only advertisement version according to said user's indication information from said all advertisement versions then.It will be appreciated by those skilled in the art that preferably this step is accomplished by said advertisement access subsystem.Particularly, said advertisement access subsystem is confirmed an only advertisement version according to the said user's who obtains among the above-mentioned steps S125 indication information.Further, the included concrete steps of this step can repeat no more at this with reference to the description in the following explanation.

Last execution in step S127 sends to said mobile device with the corresponding URL information of said only advertisement version.It will be appreciated by those skilled in the art that similarly this step is similar with above-mentioned steps S116.Preferably, this step is accomplished by said advertisement access subsystem.Particularly, in above-mentioned steps S126, said advertisement access subsystem has been confirmed an only advertisement version, confirms that then said advertisement access subsystem is with the corresponding URL information of said only advertisement.Last said advertisement access subsystem sends to said mobile device with said URL information.The content of said further URL information can repeat no more at this with reference to the description of the URL information among the above-mentioned steps S116.

Further, it will be appreciated by those skilled in the art that the included concrete steps of above-mentioned steps S122 can accomplish with reference to the description of the included concrete steps of step S112 described in the figure 2, repeat no more at this.

Particularly, it will be appreciated by those skilled in the art that in above-mentioned steps S125 that preferably, said third party's Installed System Memory contains said user's indication information.Correspondingly, said advertisement access subsystem sends a solicited message according to the content in the said identification information and gives said third party system, and this solicited message is used to ask the said user's corresponding with said identification information indication information.Last said third party system returns said user's indication information and gives said advertisement access subsystem.Preferably, the identification number of the content of the described request information name or the said user that comprise said user in said third party system.Further, be relation one to one at user's described in the said third party system name or identification number and said user's indication information.

Further; It will be apparent to those skilled in the art that; In a variant, above-mentioned steps S124 and above-mentioned steps 125 possibly replaced " confirming to send the indication information of the mobile device of described request information according to described request information " by following conversion step.Particularly, this conversion step can be achieved with reference to the description among the above-mentioned steps S114, repeats no more at this.

Further, it will be appreciated by those skilled in the art that in a variant that above-mentioned steps S126 can realize " preference information according to said user is confirmed an only advertisement version from said all advertisement versions " through following steps.It will be appreciated by those skilled in the art that preferably said user sends its preference information and be stored in the said third party system before carrying out this step.Further, said preference information comprises any in the following information or appoints a plurality of: layout that the color that said user likes, said user like and the product quantity that every page of advertisement showed that said user was accustomed to etc.Particularly, said advertisement access subsystem is confirmed an only advertisement version according to said user's preference information in determined all advertisement versions in above-mentioned steps S123.Further, said user's indication information comprises said user's preference information at least.Particularly, for example it will be appreciated by those skilled in the art that it is red that the user likes, and then uses the red background version; The layout that the user likes tabulating and arranges, then only advertisement version are the form advertisement contents with tabulation.

Further, it will be appreciated by those skilled in the art that in a variant that above-mentioned steps S126 can realize " characteristic information according to said user is confirmed an only advertisement version from said all advertisement versions " through following steps.It will be appreciated by those skilled in the art that preferred), said user sends its characteristic information and be stored in the said third party system before carrying out this step.Particularly, said advertisement access subsystem is confirmed an only advertisement version according to said user's characteristic information in determined all advertisement versions in above-mentioned steps S123.Further, said user's indication information comprises said user's characteristic information at least.Further, said user's characteristic information comprises said user's age, sex, marital status, occupational information at least.Particularly, it will be appreciated by those skilled in the art that for example the user is the male sex, use the advertisement version of virtuous housewife as the mouthpiece; If the user is the women, then use the advertisement version of gentle husband as the mouthpiece.

Further, it will be appreciated by those skilled in the art that in a variant that above-mentioned steps S127 following replacement step possibly occur and " the corresponding data of said only advertisement version sent to said mobile device ".The particular content that it will be appreciated by those skilled in the art that this step can repeat no more at this with reference to the description among above-mentioned Fig. 2.

Further; Transmission among above-mentioned steps S121 and the S127 and receiving course can be achieved through prior art; For example at least the document descriptions such as " computer networks " collaborateed of Yi Laxi (U.S.A) " network communications technology " of being shown, Luo Si (U.S.A) and Ku Luosi (U.S.A) such process, do not repeat them here.

More specifically, Fig. 4 illustrates according to an embodiment of the present invention, the network topology sketch map of the moving advertising control method for playing back of many URL provided by the invention.In the bright technical scheme that provides of we, the moving advertising control method for playing back of said many URL comprises at least one advertisement access subsystem 52, background server 51, an internet 6 and some users.It will be appreciated by those skilled in the art that wherein said background server 51 is used to store the corresponding data message of many moving advertisings.Particularly, the mobile device 41 ~ 44 that uses respectively of said user.The solicited message that said advertisement access subsystem 52 receives from the request playing advertisements of said mobile device 41 ~ 44.Next said advertisement access subsystem 52 is retrieved the data in the said background server 51 according to described request information, finds to meet the pairing ad content of described request information.Said then advertisement access subsystem 52 is confirmed an only version according to described request information in the corresponding version of said ad content.Last said advertisement access subsystem 52 extracts the data of the said version of storage in the said background server 51 or obtains the mode of said data, and sends to said mobile device 41 ~ 44.Preferably, said advertisement access subsystem 52 is accomplished said transmission and receiving course with said mobile device 41 ~ 44 through said internet 6.

Further, it will be appreciated by those skilled in the art that in a variant, the moving advertising control method for playing back of said many URL possibly also comprise a third party system 7.Particularly, in this variant, saidadvertisement access subsystem 52 receives the solicited message of the request playing advertisements of the mobile device 41 ~ 44 that uses respectively from said user.Next saidadvertisement access subsystem 52 is retrieved the data in the said background server 51 according to described request information, finds to meet the pairing ad content of described request information.All advertisement versions of said thenadvertisement access subsystem 52 51 definite said ad contents from said background server.Next saidadvertisement access subsystem 52 confirms to send the said user's of described request information identification information according to described request information, obtains said user's indication information again from said third party system 7 according to said identification information.Last saidaccess subsystem 52 is confirmed an only advertisement version according to said user's indication information from said all advertisement versions, and the URL information of data that said only advertisement version is corresponding or correspondence sent to said mobile device 41 ~ 44.

Further; It will be appreciated by those skilled in the art that said background server 51 can also distribute to other servers with its partial function and accomplish, for example the server of special storing data information, the server of receiving and sending messages specially etc.; This does not influence flesh and blood of the present invention, does not repeat them here.

According to above-mentioned Fig. 1 ~ content shown in Figure 4, Fig. 5 illustrates according to an embodiment of the present invention, the sequential chart of the moving advertising control method for playing back of many URL provided by the invention.Particularly, at first execution in step 1, and mobile device 41 will ask the solicited message of playing advertisements to send to advertisement access subsystem 52.It will be appreciated by those skilled in the art that preferably such process is pressed " opening " or " affirmation " button through the user usually and begun.Particularly, said mobile device 41 is given saidadvertisement access subsystem 52 according to the solicited message of said user's operation transmission described request playing advertisements.Said then advertisement access subsystem receives described request information.Said transmission and receiving course can be achieved through prior art, repeat no more at this.

Next execution instep 2, andmobile device 42 will ask the solicited message of playing advertisements to send to advertisement access subsystem 52.Similarly, this step is similar with above-mentioned steps 1.It will be appreciated by those skilled in the art that particularly the solicited message that saidmobile device 42 sends the described request playing advertisements according to said user's operation is given said advertisement access subsystem 52.Said then advertisement access subsystem receives the described request information from said mobile device 42.Said transmission and receiving course can be achieved through prior art, repeat no more at this.

Execution instep 3 then, and saidadvertisement access subsystem 52 is confirmed optimum advertisement playing version according to described request information, in background server 51, confirm all advertisement versions of said ad content then further.It will be appreciated by those skilled in the art that preferably saidadvertisement access subsystem 52 has received the described request information of saidmobile device 41 and 42 transmissions of said mobile device respectively in above-mentioned steps 1 and step 2.Particularly, saidadvertisement access subsystem 52 is resolved described request information respectively, and confirms optimum advertisement playing content according to described request information.Confirm to meet all advertisement versions corresponding of described request information then with said ad content.

Next execution instep 4, and said background server 51 returns to saidadvertisement access subsystem 52 with the keyword of said all advertisement versions.It will be appreciated by those skilled in the art that preferably in above-mentionedsteps 3, saidadvertisement access subsystem 52 confirms to meet all advertisement versions corresponding with said ad content of described request information.Said then background server 51 sends to saidadvertisement access subsystem 52 with each self-corresponding keyword of said all advertisement versions.Further, the content of the keyword of said advertisement version can repeat no more at this with reference to the description of the said embodiment of following Fig. 6.

Next execution in step 5, and saidadvertisement access subsystem 52 is confirmed an only advertisement version according to indication information from said all advertisement versions, and asks said background server 51 to return the data of said only advertisement version.It will be apparent to those skilled in the art that; Preferably, said advertisement access subsystem confirms to send the indication information of the said mobile device of described request information according to the solicited message of being sent at mobile device 41 described in above-mentioned steps 1 and the above-mentionedsteps 2 andmobile device 42 before carrying out this step.Saidadvertisement access subsystem 52 is confirmed only keyword according to said indication information in the keyword of said all advertisement versions thatbackground server 52 described in the above-mentionedsteps 4 is sent.Said thenadvertisement access subsystem 52 sends a solicited message and gives said background server 51; Described request information is used to ask perhaps to obtain with the data of said only keyword corresponding advertisement version the method for the data of said advertisement version, the URL information that promptly said advertisement version is corresponding.Further, described request information comprises said only keyword at least.

Next execution instep 6, and the data that said background server 51 sends said only advertisement version are given said advertisement access subsystem 52.It will be appreciated by those skilled in the art that preferably said background server receives the described request information thatadvertisement access subsystem 52 is sent described in the above-mentioned steps 5.Said background server 51 finds said only advertisement version according to the content in the described request information.Data or the corresponding URL information of said advertisement version with said only advertisement version sends to saidadvertisement access subsystem 52 at last.

Come execution in step 7 then, data or the mode of obtaining said data that saidadvertisement access subsystem 52 will meet the only advertisement version of the described request information that said mobile device 41 sent send to said mobile device 41.It will be appreciated by those skilled in the art that preferably the said mode of obtaining said data is the corresponding URL information of said advertisement version.Particularly, said advertisement access subsystem sends to said mobile device 41 with said data or said URL information.

Data or the mode of obtaining said data that last execution instep 8, saidadvertisement access subsystem 52 will meet the only advertisement version of the described request information that saidmobile device 42 sent send to said mobile device 42.Similarly, this step is similar with above-mentioned steps 4.It will be appreciated by those skilled in the art that preferably the said mode of obtaining said data is the corresponding URL information of said advertisement version.Said particularly advertisement access subsystem sends to saidmobile device 42 with said data or said URL information.

Further; Transmission in the above-mentioned steps 1 ~ 8 and receiving course can be achieved through prior art; For example at least the document descriptions such as " computer networks " collaborateed of Yi Laxi (U.S.A) " network communications technology " of being shown, Luo Si (U.S.A) and Ku Luosi (U.S.A) such process, do not repeat them here.

Further, it will be appreciated by those skilled in the art that above-mentioned URL information is meant that (Uniform/Universal Resource Locator URL), also is called as web page address to URL.Said URL information is to be used for intactly describing a kind of identification method that Internet goes up webpage and other resource addresses.In the present embodiment, said mobile device 41 andmobile device 42 can obtain said advertisement version through the visit wireless internet network according to said URL information.

Further, it will be appreciated by those skilled in the art that above-mentioned steps 5 possibly realize through different techniques in different variant.Particularly, can repeat no more at this with reference to the description among above-mentioned Fig. 2 and Fig. 3.

Fig. 6 illustrates according to an embodiment of the present invention, the structural representation of the advertising database of the moving advertising control method for playing back of many URL provided by the invention.It will be appreciated by those skilled in the art that in the moving advertising control method for playing back of many URL provided by the invention, comprise a background server at least, it is used to store the corresponding data message of many moving advertisings.Originally illustrate the structural representation of the database 3 that said data message forms.Preferably, said database 3 is stored in the said background server.Particularly, said database 3 comprises first ad content 31, second ad content 32 and n ad content 33 etc., amounts to n ad content.The structure example of the said advertisement version that more specifically, said ad content is corresponding as: first ad content, 31 corresponding advertisement versions have: the first version 311 of first ad content, second version 312 of first ad content and the x version 3 13 of first ad content etc. amount to x different editions; Second ad content, 32 corresponding advertisement versions have: the first version 321 of second ad content, second version 322 of second ad content and the y version 3 23 of second ad content etc. amount to y different editions; And the 3rd ad content 33 corresponding advertisement versions have: the first version 331 of the 3rd ad content, second version 332 of the 3rd ad content and the z version 3 33 of the 3rd ad content etc. amount to z different editions.

Further, it will be appreciated by those skilled in the art that the difference between the ad content of said different editions is: be fit to different users; And suitable different mobile device.

Further, at least one ad content has two URL information in the said n ad content, and each URL information is corresponding with the different editions of this moving advertising.

Further, it will be appreciated by those skilled in the art that the corresponding at least advertisement version of above-mentioned each ad content, and each said advertisement version has its corresponding URL information.Preferably, said mobile device can obtain said advertisement version through the visit wireless internet network according to this URL information.

More than specific embodiment of the present invention is described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.

Claims

1. the moving advertising control method for playing back of URL more than a kind is characterized in that, comprises the steps:

A. receive solicited message from the request playing advertisements of mobile device;

B. confirm the most suitable advertisement playing content according to described request information;

C. confirm the only advertisement version corresponding according to described request information with above-mentioned ad content, wherein, the corresponding at least advertisement version of said ad content; And

D. said ad content is corresponding only advertisement version sends to said mobile device.

2. control method according to claim 1 is characterized in that said step c comprises the steps:

C1. confirm all advertisement versions of said ad content;

C2. from said all advertisement versions, confirm an only advertisement version according to described request information.

3. control method according to claim 2 is characterized in that said step c2 comprises the steps:

C21. confirm to send the indication information of the mobile device of described request information according to described request information;

C22. from said all advertisement versions, confirm an only advertisement version according to the indication information of said mobile device.

4. control method according to claim 3, wherein, any during said step c22 comprises the steps or appoint a plurality of:

-from said all advertisement versions, confirm an only advertisement version according to the type information of said mobile device, wherein, the indication information of said mobile device comprises the type information of said mobile device at least;

-basis user the register information corresponding with said mobile device confirmed an only advertisement version from said all advertisement versions, wherein, the indication information of said mobile device comprises user's register information that said mobile device is corresponding at least;

-from said all advertisement versions, confirm an only advertisement version according to the present residing ground of said mobile device domain information, wherein, the indication information of said mobile device comprises the present residing ground of said mobile device domain information at least;

The user's that-basis is corresponding with said mobile device preference information is confirmed an only advertisement version from said all advertisement versions, wherein, the indication information of said mobile device comprises the user's that said mobile device is corresponding preference information at least; And

Group information under the-basis user corresponding with said mobile device is confirmed an only advertisement version from said all advertisement versions; Wherein, the indication information of said mobile device comprise at least with the corresponding user of said mobile device under group information.

5. control method according to claim 2 is characterized in that said step c2 comprises the steps:

C21'. confirm to send the user's of described request information indication information according to described request information;

C22'. from said all advertisement versions, confirm an only advertisement version according to said user's indication information.

6. control method according to claim 5, wherein, said step c21' comprises the steps:

-confirm to send the user's of described request information identification information according to described request information;

-obtain said user's indication information from the third party system according to said identification information.

7. according to claim 5 or 6 described control methods, wherein, any during said step c22' comprises the steps or appoint a plurality of:

-from said all advertisement versions, confirm an only advertisement version according to said user's preference information, wherein, said user's indication information comprises said user's preference information at least;

-from said all advertisement versions, confirm an only advertisement version according to said user's shopping need information, wherein, said user's indication information comprises said user's shopping need information at least; And

-from said all advertisement versions, confirm an only advertisement version according to said user's characteristic; Wherein, Said user's indication information comprises said user's characteristic information at least; Wherein, said user's characteristic information comprises said user's age, sex, marital status and occupational information at least.

8. according to each described control method in the claim 1 to 7, it is characterized in that any during said steps d comprises the steps:

D1. the corresponding URL information of said only advertisement version is sent to said mobile device; Perhaps

D1'. the corresponding data of said only advertisement version are sent to said mobile device.

9. according to each described control method in the claim 1 to 8, wherein, any during said step b comprises the steps or appoint a plurality of:

-confirm the most suitable said advertisement playing content according to the type information that sends the mobile device of described request information;

-confirm the most suitable said advertisement playing content according to the user's indication information that sends described request information;

-confirm the most suitable said advertisement playing content according to the ground domain information under the mobile device that sends described request information;

-confirm the most suitable said advertisement playing content according to the corresponding preference information of the user who sends described request information; And

-confirm the most suitable said advertisement playing content according to the group information under the user who sends described request information.

10. the moving advertising broadcasting control system of URL more than a kind, it is used for a plurality of moving advertisings are safeguarded that it comprises:

Its characteristic is that also said advertisement access subsystem comprises like lower device:

First receiving device, it is used to receive the solicited message from the request playing advertisements of mobile device;

First confirms device, and it is used for confirming the most suitable advertisement playing content according to described request information;

Second confirms device, and it is used for confirming the only advertisement version corresponding with above-mentioned ad content according to described request information that wherein, said ad content is advertisement version of correspondence at least; And

First dispensing device, it is used for the only advertisement version that said ad content is corresponding and sends to said mobile device.

11. control system according to claim 10 is characterized in that, said second confirms the process of device through the definite the most suitable said advertisement playing content of following steps realization:

C1. confirm all advertisement versions of said ad content;

12. control system according to claim 11 is characterized in that, said step c2 comprises the steps:

13. control system according to claim 12, wherein, any during said step c22 comprises the steps or appoint a plurality of:

14. control system according to claim 11 is characterized in that, said step c2 comprises the steps:

15. control system according to claim 14, wherein, said step c21' comprises the steps:

16. according to claim 14 or 15 described control system, wherein, any during said step c22' comprises the steps or appoint a plurality of:

-from said all advertisement versions, confirm an only advertisement version according to said user's characteristic; Wherein, Said user's indication information comprises said user's characteristic information at least; Wherein, said user's characteristic information comprises said user's age, sex, marital status, occupational information at least.

17., it is characterized in that said first dispensing device sends to said only advertisement version through any realization in the following steps process of said mobile device according to each described control system in the claim 10 to 16:

18. according to each described control system in the claim 10 to 17, wherein, said step the first confirm device through in the following steps any or appoint a plurality of realizations to confirm the process of the most suitable said advertisement playing content: