Method for information display in terminal TV business, terminal and systemTechnical field
The present invention relates to the communications field, specifically, it relates to method for information display in a kind of terminal TV business, terminal and system.
Background technology
Along with the development of 3G technology, mobile phone TV services are day by day universal, and this is a major transformation of broadcast television and mobile communication. Mobile phone is the media terminal of a kind of interaction, and its most basic function communicates with mutual, and the core concept of the business based on mobile phone is not passive unidirectional reception, but active two-way interactive.
TV, since coming out, has been that user watches identical program at one time as a kind of unidirectional media means always, Television programme can not apply any impact except switching channels. Mobile phone TV services are the products that television network broadcast merges mutually with mobile network, it utilizes unidirectional radio network to provide the downlink transfer of content of multimedia, utilizes the authentication management system of mobile communication network and bilateral network transmittability to complete the certification to user, mandate and management. Current mobile phone TV services stop the simple superposition at mobile phone and TV functions mostly, or can carry out voting, the simple interactive application such as comment, fail to give full play to the two-way interactive ability of mobile phone. Visible, current mobile phone TV services have some limitations.
For the limitation problem of mobile phone TV services in correlation technique, effective solution is not yet proposed at present.
Summary of the invention
The main purpose of the present invention is to provide the method for information display in a kind of terminal TV business, system and terminal, at least to solve the limitation problem of above-mentioned mobile phone TV services.
The present invention provides the method for information display in a kind of terminal TV business, comprising: terminal, in the process playing Television programme, receives the message of user's touch screen; Terminal obtains the position coordinate of user's touch screen and current picture data according to this message; Terminal adopts image recognition technology, above-mentioned position coordinate and picture data is carried out pattern recognition and determines the image that user taps;The identification information that terminal inquiry image is corresponding, is sent to network side management platform by identification information; Terminal receives the related information of the above-mentioned image that above-mentioned network side management platform feeds back according to identification information, shows this related information. The present invention provides a kind of terminal, comprising: contact control module, for, in the process playing Television programme, receiving the message of user's touch screen, obtains the position coordinate of user's touch screen and current picture data according to message; Image procossing module, for adopting image recognition technology, the position coordinate and the picture data that obtain contact control module carry out pattern recognition, it is determined that the image that user taps; Inquiry module, the identification information that the image determined for query image processing module is corresponding; Sending module, for being sent to network side management platform by the identification information that inquiry module is found; Receive and display module, for receiving the related information of the image that network side management platform feeds back according to identification information, display related information.
The present invention provides the information displaying system in a kind of terminal TV business, comprises above-mentioned terminal, also comprises: network side management platform; Network side management platform comprises: receiver module, for receiving the identification information that terminal sends; Inquiry and feedback module, for the related information of image corresponding to identification information that inquire-receive module receives, and feed back to terminal by the related information of image.
Pass through the present invention, terminal is in the process playing Television programme, adopt image recognition technology, the identification information of the image of identification is supplied to network side, it may also be useful to family can obtain the related information of this image, enhances the interactive of user and content of TV program, solve terminal (such as, mobile phone) the limitation problem of television services, user-friendly, it is to increase user realizes the satisfactory degree of television services in terminal.
Accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, forms the part of the application, and the schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention. In the accompanying drawings:
Fig. 1 is the schema of the method for information display in the terminal TV business of according to embodiments of the present invention 1;
Fig. 2 is the method flow diagram realizing mobile phone television interaction shopping in terminal of according to embodiments of the present invention 1;
Fig. 3 is the structure block diagram of the terminal of according to embodiments of the present invention 2;
Fig. 4 is the structural representation of the terminal of according to embodiments of the present invention 2;
Fig. 5 is the structure block diagram of the information displaying system in the terminal TV business of according to embodiments of the present invention 3.
Embodiment
Hereinafter with reference to accompanying drawing and come the present invention is described in detail in conjunction with the embodiments. It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.
Terminal in the embodiment of the present invention has plays Television programme and function of surfing the Net, based on this, it provides method for information display in a kind of terminal TV business, terminal and system, it may also be useful to family can carry out more interaction with content of TV program.
Embodiment 1
Present embodiments providing the method for information display in a kind of terminal TV business, wherein, this terminal can be the various terminals having and playing Television programme and function of surfing the Net, such as mobile phone etc. See Fig. 1, the method comprises the following steps (step S102-step S110):
Step S102, terminal, in the process playing Television programme, receives the message of user's touch screen;
The present embodiment is when playing Television programme, and user can tap certain article that on current program picture, oneself is interested, and now, terminal will receive the message of user's touch screen. This message includes X, Y-coordinate information, can the coordinate of acquisition point contact from this message.
Step S104, this terminal obtains the position coordinate of user's touch screen and current picture data according to above-mentioned message;
The present embodiment is when obtaining current picture data, it is possible to adopt the mode cutting screen to obtain.
Step S106, this terminal adopts image recognition technology, above-mentioned position coordinate and picture data is carried out pattern recognition and determines the image that user taps;
Step S108, the identification information that the above-mentioned image of this terminal inquiry is corresponding, is sent to network side management platform by this identification information;
For the ease of inquiry identification information, it is possible to arranging a view data storehouse in advance on the terminal, this view data storehouse comprises the type of image and image, the type refers to the title etc. of the corresponding article of image; Based on this, the above-mentioned identification information of terminal inquiry comprises: terminal inquires about the type of above-mentioned image in this view data storehouse. Related information corresponding to image is inquired, it may be preferred that above-mentioned terminal is sent to the identification information of network side management platform except comprising the type of above-mentioned image, it is also possible to comprise the channel playing Television programme for the ease of network side.
The present embodiment is when specific implementation, and above-mentioned identification information can be sent to network side management platform by interactive request message by terminal. Network side management platform inquires about the related information of image corresponding to this identification information after receiving above-mentioned identification information, and the related information of image is fed back to terminal. The related information of this image comprises: the shopping link network address of image and/or the article brief introduction of image. Network side management platform is when feeding back above-mentioned related information, it is possible to be sent to terminal by interactive response message.
The related information of image can be found in time according to above-mentioned identification information for the ease of network side management platform, network side management platform is provided with a database, above-mentioned view data storehouse can periodically be carried out synchronous with network side management platform by this terminal, make view data storehouse consistent with the image data information on network side management platform, it is specially and the type of image on terminal and network side management platform is consistent, namely for same image, it may also be useful to identical mark represents.
Step S110, this terminal receives the related information of the image that network side management platform feeds back according to above-mentioned identification information, shows this related information.
User can carry out subsequent operations according to the related information of terminal demonstration, such as, when related information is for shopping link network address, user can directly tap this shopping link network address, after now terminal receives the message of user's touch screen, the position coordinate tapped is determined according to this message, and what determine that this user currently taps according to the position coordinate determined is not TV picture area, but shopping link network address, then connect with this network address, enter the shopping webpage of these article, carry out shopping online operation for user.
Watching Television programme to not affect user, the present embodiment is when showing above-mentioned related information, it is possible to the region display specified, such as, in bottom or the top display of screen.
The terminal of the present embodiment is in the process playing Television programme, by adopting image recognition technology, the identification information of the image of identification is supplied to network side, user is enable to obtain the related information of this image, enhance the interactive of user and content of TV program, user-friendly, it is to increase user realizes the satisfactory degree of television services in terminal.
Utilize the terminal of the present embodiment, it is possible in the process of viewing Television programme, it is achieved interactive shopping function. Such as, terminal for mobile phone, in mobile TV program playing process, user clicks a certain article on program picture, by aforesaid method, screen occurs shopping link immediately, namely the link of user's click shopping enters the corresponding page of one-stop internet shopping, it is possible to checks details or selects to buy. For example, user is watching certain TV play or is viewing and admiring catwalk model's show, it has been found that the cap that the inside someone wears is very beautiful, it is desirable to buy, so clicking cap, occurs shopping link immediately, it is possible to click and enter and select to buy below screen.
Illustrating the method realizing mobile phone television interaction shopping in terminal below, see Fig. 2, the method comprises the following steps:
Step S201, in broadcasting mobile TV program process, receives the message of user's touch screen, obtains the coordinate information tapping position.
Whether step S202, judges to tap position, if shopping link in point, goes to step S209, call browser and open corresponding shopping webpage, check details for user and select to buy; If tapping inside TV picture area, perform step S203.
Step S203, section frame numbers that screen acquisition user taps it is believed that breath, and with the frame numbers cut, the coordinate according to tapping position it is believed that breath carries out pattern recognition, identify the image comprising this coordinate point in picture.
Step S204, by retrieve image data storehouse, whether the image identified is effective image, if invalid, terminates this interactive; Effectively, if performing step S205.
Step S205, by graphic information (i.e. above-mentioned identification information) together with interactive request messages of information composition such as channels, is sent to mobile phone television interaction shopping management platform (i.e. above-mentioned network side management platform).
Step S206, receives the interactive response message of management platform of doing shopping from mobile phone television interaction, obtains article information from this response message, comprises shopping link network address, it is also possible to comprise the relevant informations such as article brief introduction.
Step S207, judges whether comprise shopping link network address in the article information got, if do not comprised, terminate this interactive; If comprised, perform step S208.
Step S208, links the article information displaying such as network address on mobile phone terminal screen by shopping.
Whether step S209, call browser and open corresponding shopping webpage, check details for user and select to buy.
The present embodiment is not while affecting user's mobile phone television viewing program, the instant interactive business function done shopping can be provided for user, change the monotonicity of passive unidirectional received television program, breach the simplicity of the interactive application such as ballot, comment, give full play to the two-way interactive ability of mobile phone terminal, Consumer's Experience and the magnetism of mobile TV are expanded, it is possible to improve user to the use frequency of mobile TV. Meanwhile, this function is the combination of mobile TV and ecommerce, it is possible to for vast network trade company brings income, it is also possible to for operator brings considerable increment profit.
Embodiment 2
Present embodiments providing a kind of terminal, this terminal can be mobile terminal, such as mobile phone, it is also possible to being other equipment having and playing Television programme and function of surfing the Net, see Fig. 3, this terminal comprises:
Contact control module 31, for, in the process playing Television programme, receiving the message of user's touch screen;The position coordinate of user's touch screen and current picture data are obtained according to this message; Such as, a section screen mode is adopted to obtain current picture data;
The present embodiment is when playing Television programme, and user can tap certain article that on current program picture, oneself is interested, and now, terminal will receive the message of user's touch screen.
Image procossing module 32, is connected with contact control module 31, and for adopting image recognition technology, the position coordinate and the picture data that obtain contact control module 31 carry out pattern recognition, it is determined that the image that user taps;
Inquiry module 33, is connected with image procossing module 32, the identification information that the image determined for query image processing module 32 is corresponding;
For the ease of inquiry identification information, it is possible to arranging a view data storehouse in advance on the terminal, this view data storehouse comprises the type of image and image, the type refers to the title etc. of the corresponding article of image; Based on this, this terminal also comprises: view data storehouse, for the type of storage figure picture and image; Correspondingly, the identification information that inquiry module 33 is inquired about comprises: the channel of the type of image and broadcasting Television programme, and correspondingly, inquiry module 33 comprises: query unit, for the type of query image in this view data storehouse. The present embodiment inquires related information corresponding to image for the ease of network side, it may be preferred that above-mentioned identification information is except comprising the type of above-mentioned image, it is also possible to comprise the channel playing Television programme.
Sending module 34, is connected with inquiry module 33, for the identification information that inquiry module 33 is found is sent to network side management platform;
The present embodiment is when specific implementation, and above-mentioned identification information can be sent to network side management platform by interactive request message by terminal. Network side management platform inquires about the related information of image corresponding to this identification information after receiving above-mentioned identification information, and the related information of image is fed back to terminal. The related information of this image comprises: the shopping link network address of image and/or the article brief introduction of image. Network side management platform is when feeding back above-mentioned related information, it is possible to be sent to this terminal by interactive response message.
The related information of image can be found in time according to above-mentioned identification information for the ease of network side management platform, network side management platform is provided with a database, above-mentioned view data storehouse can periodically be carried out synchronous with network side management platform by this terminal, make view data storehouse consistent with the type of image on network side management platform, the picture pattern that namely same image is corresponding identical;
Receive and display module 35, it is connected with sending module 34, for receiving the related information of the image that network side management platform feeds back according to identification information, display related information.
The terminal of the present embodiment is in the process playing Television programme, by adopting image recognition technology, the identification information of the image of identification is supplied to network side, user is enable to obtain the related information of this image, enhance the interactive of user and content of TV program, user-friendly, it is to increase user realizes the satisfactory degree of television services in terminal.
In addition, above-mentioned terminal is when specific implementation, and the division of each module can also adopt other modes, such as, the sending module 34 in above-mentioned terminal and reception is arranged in a transceiver module with the receiving function in display module 35. See the terminal structure schematic diagram of Fig. 4, this terminal can be mobile phone, comprising: data transmit-receive module, display module, contact control module, screen capture module, image procossing module, view data storehouse, and the function of each module is as follows:
Data transmit-receive module, plays for receiving mobile TV program data;Receive the graphic information that image procossing module is sent, it is sent to network side mobile phone television interaction shopping management platform together with channel information; Receive the interactive response message that mobile phone television interaction shopping management platform (being equivalent to above-mentioned network side management platform) sends, this message carries the related information of above-mentioned image, such as: shopping links network address, and this related information is sent to display module.
Further, the content in the interactive response message that mobile phone television interaction shopping management platform is sent, except shopping link network address, it is also possible to information such as article brief introductions.
The information such as display module, for showing mobile TV program content, shows above-mentioned related information, such as shopping link network address, or article brief introduction.
Whether contact control module, for responding the operation of user's touch screen, judge whether shopping link in a little, put inside TV picture area; If shopping link in point, then call browser and open corresponding shopping webpage, if point is inside TV picture area, then the coordinate information tapping position is sent to image procossing module, notifies screen capture module simultaneously.
Screen capture module, for receiving the coordinate information that contact control module sends, carries out current TV picture cutting screen process, the data information of the picture cut is sent to image procossing module.
Image procossing module, for receiving the data information of above-mentioned coordinate information and picture, utilize image recognition technology to identify the image comprising this coordinate point in picture, then retrieve image data storehouse, obtain the identification information of this image, the information such as the type of such as image, are sent to data transmit-receive module result for retrieval.
View data storehouse, for storing image data information, for image procossing module retrieves with contrast to determine that user clicks the information such as the type of image.
Further, this view data storehouse can regularly carry out synchronous with mobile phone television interaction shopping management platform, mobile phone television interaction shopping management platform reached an agreement in both sides in image data information, so that can find article and the information such as link of doing shopping thereof that this image is corresponding smoothly after receiving graphic information.
User, by the shopping link clicked in above-mentioned related information, can realize shopping online operation.
The terminal of the present embodiment extends the interaction function of user and content of TV program by above-mentioned module, solves the limitation problem of terminal (such as, mobile phone) television services, is convenient for users to operate, and operator does not bring value added service.
Embodiment 3
Present embodiments providing the information displaying system in a kind of terminal TV business, see Fig. 5, this system comprises the terminal 30 in embodiment 2, also comprises: network side management platform 50; Wherein, in terminal 30, the function of each module repeats no more here, and network side management platform 50 comprises:
Receiver module 52, for receiving the identification information that terminal 30 sends;
Inquiry and feedback module 54, be connected with receiver module 52, for the related information of the image corresponding to identification information of inquire-receive module 52 reception, and the related information of this image fed back to terminal 30.
Native system can be applied in above-described embodiment 1, and embody rule flow process no longer describes in detail here.
Mutual by between terminal and network side management platform of the system of the present embodiment, while not affecting user's mobile phone television viewing program, the instant interactive business function done shopping can be provided for user, solve terminal (such as, mobile phone) the limitation problem of television services, being convenient for users to operate, operator does not bring value added service.
As can be seen from the above description, the embodiment of the present invention is not while affecting user's mobile phone television viewing program, the instant interactive business function done shopping can be provided for user, change the monotonicity of passive unidirectional received television program, breach the simplicity of the interactive application such as ballot, comment, give full play to the two-way interactive ability of mobile phone terminal, expanded Consumer's Experience and the magnetism of mobile TV, it is possible to improve user to the use frequency of mobile TV. Meanwhile, this function is the combination of mobile TV and ecommerce, it is possible to for vast network trade company brings income, it is also possible to for operator brings considerable increment profit.
Obviously, the technician of this area should be understood that, each module of above-mentioned the present invention or each step can realize with general calculating device, they can concentrate on single calculating device, or it is distributed on network that multiple calculating device forms, can selection of land, they can realize with the program code that calculating device can perform, thus, they can be stored and perform by calculating device in the storage device, and in some cases, can to be different from the step shown or described by the execution of order herein, or they are made into respectively each integrated circuit modules, or the multiple module in them or step are made into single integrated circuit module realize. like this, the present invention does not limit and combines in any specific hardware and software.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations. Within the spirit and principles in the present invention all, any amendment of doing, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.