CN102682398A - Electronic business method applied in promotion strategy - Google Patents

Abstract

The invention discloses an electronic business method applied in a promotion strategy. The electronic business method comprises the following steps: an electronic business platform receives an order released by a supplier and the order is applicable to in-batch entire-order selling of goods and simultaneously contains rules information of a promotion scheme; the electronic business platform accepts goods ordering by advance payment from consumers in a combined order way; if the conditions in promotion rules are met when one consumer purchases the goods, the electronic business platform provides a specified reward and a specified discount for the consumer; and after the consumers finish a combined order for purchasing the goods, the ordering is done, and then the electronic business platform notifies the order supplier of dealing with the consumers. According to the electronic business method, an order mode of in-batch entire-order selling is used for implementing a selling strategy of an enterprise, the electronic business method supports various promotion schemes, the order combination deal clinching efficiency is improved, the goods selling is stimulated and the goods are publicized and popularized. The selling operation is simplified for the suppliers, the selling management executive strength is enhanced and the consumers obtain substantial benefits from various promotion.

Description

The E-commerce method that a kind of promotion strategy is used

Technical field

The present invention relates to the e-commerce technology field, the E-commerce method that particularly a kind of promotion strategy is used.

Background technology

Full-fledged along with network and e-commerce technology, what People more and more was many does shopping on network, and consumption on network becomes the consumption pattern of emerging fashion.

The main electronic business mode that ordinary consumer is participated in is the B2C of Taobao's class; What supplier provided mainly is the service of e-tailing; Also have popular U.S. group of this stage, gather the pattern that purchases by group of calculating class; Supplier provides the ordinary consumer business of special price in batches, but is mainly used in service industry.

A kind of method can be arranged; Supplier's selling operation is united; No matter be retail, wholesale or agency, sell, no matter purchase by group user, or retail buyer, agent, all channels, all patterns can concentrate on an e-commerce platform; According to the rule and the flow process of unanimity, open and clear unified transaction.And can well implement the sales tactics of enterprise at process of exchange, and carry out the enterprise marketing plan, support the sale and the promotion plan of various ways, and conveniently in real time select, revise and adjustment.We need a kind of solution of new ecommerce.

Summary of the invention

The E-commerce method that the embodiment of the invention provides a kind of promotion strategy to use; With the order is marketing unit, and the consumer makes up and pieces together single shopping, through supporting the execution of multiple promotion strategy scheme; The enthusiasm of excitation consumer order goods; Attract the potential consumer, stimulate merchandise sales, and the single efficient that strikes a bargain of raising group greatly, commodity have also been played the effect of popularization and propaganda.

The concrete technical scheme that the embodiment of the invention provides is following, and the E-commerce method that a kind of promotion strategy is used comprises following characteristic.

The E-commerce method that a kind of promotion strategy is used; It is characterized in that; Comprise: e-commerce platform receives and preserves the order of goods providers issue; Said order is applicable to that supplier provides whole single sale of batch of commodity to it, and includes the regular clause information (hereinafter to be referred as promotion) of promotion plan simultaneously; Said e-commerce platform is accepted the consumer to make up the mode of piecing together list and to prop up and pay earnest money order goods; Said e-commerce platform when the consumer buys commodity if satisfy the condition in the promotion, the award that should stipulate and preferential; Said e-commerce platform is accepted the single completion of consumer's order goods group, and order strikes a bargain, and said e-commerce platform is notified the goods providers of said order and consumer's processing execution transaction of participating in business.

Include the order commodity amount when wherein, said order is issued, order two conditional parameters closing time.

Wherein, the consumer orders the commodity amount that certain commodity reaches its order requirements, and perhaps the order transaction time arrives it and orders by wanting seeking time the then single completion of this goods orders group, the automatic conclusion of the business.

Wherein, Said promotion plan is that supplier sells and some strategies of interest concessions popularization in order to stimulate; Can comprise in limited time second kill, rob the position, recommend to reward, return the benefit, draw a lottery or other or the like multiple concrete form, supplier can select wherein a kind of, multiple or whole when issuing.

Wherein, be meant extremely in the single process of group said second in limited time, limit special time, order goods when robbing and a kind of advertising campaign form of making concessions go on the razzle-dazzle and can limit the quantity of or quantity-unlimiting.

Wherein, the said position of robbing is meant in the single process of group, grabs specific order goods order precedence and a kind of advertising campaign form of making concessions.

Wherein, said returning the benefit is meant that consumer's accumulative total in specified period buys in batches commodity, and supplier is used to reward by rule and a kind of advertising campaign form of making concessions.

Wherein, said recommendation is rewarded and is meant that the consumer can set its shopping referrer simultaneously when order goods, and supplier is the preferential a kind of advertising campaign form of making concessions from encouraging recommendation propaganda each other.

Wherein, said prize drawing is meant in the single process of group, extracts several lottery winners among the consumer of order goods at random out, supplier's preferential a kind of advertising campaign form of making concessions.

Wherein, said order strikes a bargain, and supplier and the transaction of consumer's processing execution are meant that consumer one side should pay the surplus capital of the commodity of purchasing, and goods providers one side should make immediate delivery after the consumer accomplishes absolute payment.

In embodiments of the present invention, be that unit carries out whole batch sale with the order, the consumer purchases by group through combination; Make a concerted effort to accept order, promotion strategy is set in order, support the promotion plan of various ways; Can encourage consumer's shopping enthusiasm greatly, positive participation order combination, and conduct promotion to commodity; Attract potential commodity purchasing person, improve the efficient that the order combination strikes a bargain, stimulate the sale of commodity.Simplify the sale scheme for supplier like this, unified transaction operation, improve and sell implementation capacity, more efficient, made things convenient for sales management.Advertising campaign as far as in consumer's participation group list has not only promoted shopping enjoyment, and the essence that more obtains the sales promotion interest concessions is preferential.

Description of drawings

Fig. 1 is the process flow diagram of E-commerce method in the embodiment of the invention.

Embodiment

The E-commerce method that the embodiment of the invention proposes is united all channels, uses same e-commerce platform, and single centralized transaction is pieced together in combination; Simplify supplier's channel management, more help implementing supplier's sales tactics, carry out marketing plan; Support the sale and the promotion plan of various ways, improve and sell implementation capacity that the promotion plan in the order not only encourages consumer's shopping enthusiasm; Attract potential commodity purchasing person, stimulate the sale of commodity, improve the efficient that the order combination strikes a bargain.And promotion plan can also realize that advantage that the agent stocks up in batches returns interest concessions and leave profit margin for.

Order is the key concept of the embodiment of the invention; Transaction is to be whole sale of batch that unit carries out commodity with the order, and consumer payment deposit order goods and combination are pieced together single, has only when order goods quantity to reach the quantitative requirement of order or the time of ordering arrives ordering closing time of order regulation; Group is single to be accomplished; Order strikes a bargain and the transaction of beginning Unified Treatment execution of order, and at this moment consumer wants is accomplished the left fund payment, and supplier should make immediate delivery after receiving whole funds.Hereinafter with reference to accompanying drawing E-commerce method of the present invention is carried out further detailed description.

Consult as shown in Figure 1ly, the flow process of the E-commerce method of the embodiment of the invention is following.

Step 100: supplier formulates sales tactics and the plan that is applicable to the order rule; Order is whole single sale of the batch of supplier's commodity; Accept the consumer and make up the assembly list, after the lot-size that reaches order conclusion of the business requirement was perhaps ordered closing time, supplier just can organize delivery.

Step 110: supplier formulates the concrete scheme and execution detailed rules and regulations that is fit to the order commercial promotions, like the sales promotion form of selecting to carry out, and the concrete clause content of condition, parameter and the award of regulation sales promotion, this order of issue behind definite order full content.

Step 111 and step 112 and step 113 and step 114 step 115: the sales promotion method of operating type of select carrying out comprises in limited time form such as second kill, rob position, prize drawing, recommend to reward, return the benefit.Also can add other promotion approach, supplier can select one or more execution wherein, and these promotion approach can encourage the consumer to go on the razzle-dazzle through interest concessions, stimulates and sells, and improves order conclusion of the business efficient.To agent's formation advantage of stocking up in batches, return profit through sales promotion and leave profit margin for simultaneously.

Step 111: second sales promotion extremely in limited time limits the special time order goods, as requires to put in order every day 8:00; The consumer is in the single process of group; It is fixed at present if success then obtains supplier's sales promotion interest concessions to rob, if the trade fair of panic buying is too much, can also limit the commodity amount of panic buying sales promotion.

Step 112: rob a sales promotion, commodity are in the single process of group, and the consumer grabs specific order goods order precedence, like 100 of younger brothers, 200 order goods of younger brother, rob the position success and acquisition supplier sales promotion interest concessions.

Step 113: the prize drawing sales promotion, prize drawing confirms that the prize-winning consumer gives the sales promotion interest concessions at random, when striking a bargain like order, confirms to give this order consumer of several prize-winnings special price and make concessions through the number of shaking at random.

Step 114: recommend to reward sales promotion, recommend award to be meant that the consumer can set its shopping referrer simultaneously when order goods, supplier makes concessions preferential from encouraging mutual recommendation propaganda.

Step 115: sales promotion returns the benefit; Mainly be applicable to the client who stocks up in batches; Such as businessman in the middle of dealer, commission merchant, commission agent, the direct marketer etc.; Supplier formulates the interest concessions policy that returns the benefit, and consumer's accumulative total in specified period buys in batches that commodity amount to the condition of returning the benefit that meets, and supplier is used to reward by rule and a kind of advertising campaign form of making concessions.

Step 120: consumer's order goods also props up and pays earnest money, but these commodity are also needed other transaction of e-commerce website combination, until reaching the order bargain, just can notify supplier to carry out these transaction and begin delivery.

Step 130: when the consumer buys commodity if the condition that requires according to promotion; Decide commodity as second killing in limited time in the activity to try to be the first down according to the time; Perhaps rob to get smoothly in the activity to specify under the precedence and decide commodity; The award that e-commerce platform should be stipulated according to promotion and preferential is like the special price of commodity or the reward voucher etc. of gifting.

Step 140: consumer's order goods quantity reaches the quantitative requirement of order or the time of ordering arrives ordering closing time of order regulation; Group is single to be accomplished; Order strikes a bargain; The beginning Unified Treatment is carried out these transaction, should pay the surplus capital of the commodity of purchasing for consumer one side, and supplier should be ready to after the completion of consumer's absolute payment, make immediate delivery.

In sum, the embodiment of the invention has proposed a kind of E-commerce method, uses the order pattern of integrated marketing; Make the consumer unified, include marketing channel in unified transaction operation category, simplify sales management to the single shopping of e-commerce platform assembly; Through supporting the execution of multiple promotion strategy scheme, excitation consumers shopping enthusiasm attracts the potential consumer; Stimulate merchandise sales, the single efficient that strikes a bargain of raising group, and commodity have been played promoted and the effect of propaganda.And supplier simplifies and sells operation, improves and sells implementation capacity, and is more efficient, made things convenient for sales management.Advertising campaign as far as consumer's participation group in single has not only promoted shopping enjoyment, and the essence that more obtains the sales promotion interest concessions is preferential, and the execution of promotion plan can realize that advantage that the agent stocks up in batches gives price and returns profit and leave profit margin for.

The above only is a preferred implementation of the present invention; Should be pointed out that for those skilled in the art, under the prerequisite that does not break away from the principle of the invention; Can also make some improvement and retouching, these improvement and retouching also should be regarded as protection scope of the present invention.

Claims (10)

1. the E-commerce method used of a promotion strategy; It is characterized in that; Comprise: e-commerce platform receives and preserves the order of goods providers issue; Said order is applicable to that supplier provides whole single sale of batch of commodity to it, and includes the regular clause information (hereinafter to be referred as promotion) of promotion plan simultaneously; Said e-commerce platform is accepted the consumer to make up the mode of piecing together list and to prop up and pay earnest money order goods; Said e-commerce platform when the consumer buys commodity if satisfy the condition in the promotion, the award that should stipulate and preferential; Said e-commerce platform is accepted the single completion of consumer's order goods group, and order strikes a bargain, and said e-commerce platform is notified the goods providers of said order and consumer's processing execution transaction of participating in business.

2. the E-commerce method that promotion strategy as claimed in claim 1 is used is characterized in that, said order includes the order commodity amount when issuing, orders two conditional parameters closing time.

3. the E-commerce method used of according to claim 1 or claim 2 promotion strategy; It is characterized in that the consumer orders the commodity amount that certain commodity reaches its order requirements, perhaps the order transaction time arrives it and orders by wanting seeking time; Then this goods orders group is single accomplishes, and strikes a bargain automatically.

4. the E-commerce method that promotion strategy as claimed in claim 1 is used; It is characterized in that; Said promotion plan is that supplier sells and some strategies of interest concessions popularization in order to stimulate; Can comprise in limited time second kill, rob the position, recommend to reward, return the benefit, draw a lottery or other or the like multiple concrete form, supplier can select wherein a kind of, multiple or whole when issuing.

5. the E-commerce method that promotion strategy as claimed in claim 4 is used; It is characterized in that, be meant extremely in the single process of group, limit special time said second in limited time; Order goods when robbing and a kind of advertising campaign form of making concessions go on the razzle-dazzle and can limit the quantity of or quantity-unlimiting.

6. the E-commerce method that promotion strategy as claimed in claim 4 is used is characterized in that, the said position of robbing is meant in the single process of group, grabs specific order goods order precedence and a kind of advertising campaign form of making concessions.

7. the E-commerce method that promotion strategy as claimed in claim 4 is used is characterized in that, said returning the benefit is meant that consumer's accumulative total in specified period buys commodity in batches, and supplier is used to reward by rule and a kind of advertising campaign form of making concessions.

8. the E-commerce method that promotion strategy as claimed in claim 4 is used; It is characterized in that; Said recommendation is rewarded and is meant that the consumer can set its shopping referrer simultaneously when order goods, and supplier is the preferential a kind of advertising campaign form of making concessions from encouraging recommendation propaganda each other.

9. the E-commerce method that promotion strategy as claimed in claim 4 is used is characterized in that, said prize drawing is meant in the single process of group, extracts several lottery winners among the consumer of order goods at random out, supplier's preferential a kind of advertising campaign form of making concessions.

10. the E-commerce method that promotion strategy as claimed in claim 1 is used; It is characterized in that; Said order strikes a bargain, and supplier and the transaction of consumer's processing execution are meant that consumer one side should pay the surplus capital of the commodity of purchasing, and goods providers one side; Should, the consumer make immediate delivery after accomplishing absolute payment.

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