CN102571872A - Device and method for pushing video advertisement to mobile phone - Google Patents

Abstract

The invention discloses a device for pushing a video advertisement to a mobile phone, which comprises a receiving module, a comparison module and a downloading module, wherein the receiving module is used for obtaining a specific-number short message sent from a website server; the comparison module is used for comprising whether the received specific number is consistent with the built-in number of the mobile phone; and the downloading module is used for reading an advertisement downloading address contained in the short message and downloads the video advertisement. The invention also discloses a method for pushing the video advertisement to the mobile phone, which comprises the following steps of: S1, starting a function of permitting to push the advertisement in a mobile phone, and obtaining the specific-number short message sent from the website server by the receiving module; S2, comparing the received specific number with the built-in number of the mobile phone by the comparison module; and S3, downloading the video advertisement by that the advertisement downloading address in the short message is read by the downloading module. According to the device for pushing the video advertisement to the mobile phone, the defect that word advertisement is not vivid and can not present product characteristics can be avoided, and the better adverting effect can be achieved.

Description

Push the device and method of video ads to the mobile phone

Technical field

The present invention relates to a kind of propelling movement (PUSH) technology, particularly relate to a kind of device and method of video ads to the mobile phone that push, be applicable to mobile communication terminals such as mobile phone.

Background technology

Push the advertising that (PUSH) advertisement promptly realizes through the mobile phone push technology, promptly by advertisement operators to particular user pocket transmission ad content.Because generally; Mobile phone advertisement operator has obtained cellphone subscriber's essential information, and like the residing region of user, age bracket, even some advertisement operators has been grasped information such as user's sex and job specification; Therefore the mobile phone pushed advertisement is with respect to traditional advertisement form; Stronger specific aim is arranged, and greater advantage is also arranged aspect cost, become fresh combatants of advertising sector.

So-called (PUSH) technology that pushes is a kind of based on client server mechanism, by the server technology that information is mail to client initiatively.In the application of push technology, the task of propelling movement is initiated by server, and its essence is to let information go searching user initiatively.Therefore it is advantageous that the initiative and the promptness of information, should technology through using, can push information to user plane as soon as possible before.

The mobile phone wireless advertiser will be divided into two types at present: wireless link advertisement and orientation class Wireless Advertisement.Wherein, the orientation class Wireless Advertisement mainly comprises advertisement in short message, multimedia message advertisement and WAP PUSH (advertisement is delivered directly in wireless Internet) etc.In addition, CRBT, audio communication, game advertisement, picture of mobile telephone, ringing sound of cell phone, mobile video, mobile TV, two-dimension code, terminal embedding etc. can become the carrier of Wireless Advertisement.

Yet the push technology that passes through on the market sends the mode that mobile phone is given in advertisement, all is through way of short messages, advertises with text.Its drawback is: not vivid, not lively, can't show characteristics of product, and can not embody the vision intention of advertisement, do not reach good advertising results.

Summary of the invention

The technical problem that the present invention will solve is how to promote with the note form in order to overcome the prior art pushed advertisement, can't show the defective of product performance, and a kind of device and method that pushes video ads to mobile phone is provided.

The present invention solves above-mentioned technical problem through following technical proposals: a kind of device of video ads to the mobile phone that push, and its characteristics are that it comprises: a receiver module, in order to obtain the note of the particular number that Website server sends over; One comparison module, whether consistent in order to the particular number that relatively receives with the number of embedded in mobile phone; One downloads module, the advertisement download address that includes in order to short message reading, and download video advertisements.

Preferably, said particular number is a plurality of advertisement operators unified SIM numbers of setting on Website server.

Website server can join together to use a SIM number with each different advertisement utilization merchant, is convenient to the identification of mobile phone to information source like this.

Preferably, the number of said embedded in mobile phone is consistent with said particular number.Its effect is equivalent to the password or the pass, thereby avoids a large amount of refuse messages, selectively the automatic reception advertisement SMS.

Preferably, said device also comprises a memory, is used to store the number of embedded in mobile phone.

The number of said embedded in mobile phone is a predefined number before mobile phone dispatches from the factory.

Preferably, said memory is connected with said comparison module.When comparison module receives particular number, can access the number of embedded in mobile phone like this, and both are compared.

Preferably, the downloading process of said download module is carried out on the backstage.Mobile phone is the download video advertisements on the backstage automatically, and information can not appear on the interface, and promptly the user can't see downloading process, can effectively avoid the influence of download video advertisements to other program of mobile phone.

Preferably, the form of said video ads is the video format that mobile phone is supported.Like forms such as AVI, RM, RMVB, WMV, MP4 or 3GP.

Another object of the present invention provides a kind of method of video ads to the mobile phone that push, and its characteristics are that it may further comprise the steps:

S₁, allow the function of pushed advertisement in the starting hand-set, receiver module obtains the note of the particular number that is sended over by Website server;

S₂, comparison module compares the number of particular number that receives and embedded in mobile phone;

S₃, download module carries out download video advertisements through the advertisement download address in the short message reading.

Preferably, said step S₁Further comprising the steps of before:

S₁₁, set a particular number on the Website server;

S₁₂, store video advertisement on the webserver, and give a download address to each video ads;

S₁₃, Website server uses said particular number, the note of utilizing sending short messages in groups device or mobile phone to send to have the video ads download address is to user mobile phone.

Preferably, said step S₂Comprise: judge whether the particular number that receives is consistent with the number of embedded in mobile phone; If then get into step S₃If not, then quit a program.

Preferably, said step S₃Further comprising the steps of afterwards:

S₃₁, remind the user to watch video ads;

S₃₂, select whether to watch video ads; If then the mobile video player is opened video and is watched; If not, then delete video ads, quit a program.

Preferably, the mode of vibration and/or the tinkle of bells is adopted in said prompting.

Positive progressive effect of the present invention is: the present invention can make mobile phone become the terminal of a video ads, through lively advertisement ingenious, brings deep advertising impression to the user.Simultaneously, avoided copy not vivid, not lively, can't show product performance, can not embody the defective of advertising vision intention.Can reach better advertising results like this.

Description of drawings

Fig. 1 pushes the structure chart of video ads to the device of mobile phone for the present invention.

Fig. 2 pushes the flow chart of video ads to the method for mobile phone for the present invention.

Embodiment

Provide preferred embodiment of the present invention below in conjunction with accompanying drawing, to specify technical scheme of the present invention.

Fig. 1 pushes the structure chart of video ads to the device of mobile phone for the present invention.

With reference to figure 1, push video ads and comprise to the device 1 on the mobile phone:

Onereceiver module 11 is in order to obtain the note of the particular number that Website server sends over;

Onecomparison module 12, whether consistent in order to the particular number that relatively receives with the number of embedded in mobile phone;

Onedownloads module 14, the advertisement download address that includes in order to short message reading, and downloads ad video.

Wherein, each module interconnects.

In addition, push video ads and also comprise amemory 13, be used to store the number of embedded in mobile phone to the device 1 on themobile phone.Memory 13 is connected incomparison module 12, when comparison module receives particular number, can access the number of embedded in mobile phone like this, and both are compared.

Download module 14 also connects a video player, is used for playing videoadvertisement.Receiver module 11 can receive the information thatWebsite server 2 sends over.

Wherein, said particular number is a plurality of advertisement operators unified SIM numbers of setting on Website server 2.Website server 2 can join together to use a SIM number with each different advertisement utilization merchant, is convenient to the identification of mobile phone to information source like this.

When needing advertisement delivery,Website server 2 uses the particular number bulk SMS to user's mobilephone.Receiver module 11 obtains the note of this particularnumber.Comparison module 12 number that accesses embedded in mobile phone and the particular number that receives compares then.If the number of said embedded in mobile phone is consistent with said particular number, then obtain the download address of video ads in the note ofdownload module 14 through particular number from then on, the download video advertisements file on the backstage, downloading finishes afterwards points out the user to watch video ads.

Fig. 2 pushes the flow chart of video ads to the method for mobile phone for the present invention.

With reference to figure 2, the propelling movement video ads may further comprise the steps to the method for mobile phone:

Step 100 is set a specific number on the Website server.

Step 101, store video advertisement on the webserver.

Step 102 is given a download address to each video ads.

Step 103, Website server are used said specific number, and the note of utilizing sending short messages in groups device or mobile phone to send to have the video ads download address is to user mobile phone.

Step 104, the function of permission pushed advertisement in the starting hand-set.Function to pushed advertisement is carried out initialization.

Step 105, receiver module are obtained the note of the particular number that is sended over by Website server.

Step 106 judges whether the particular number that receives is consistent with the number of embedded in mobile phone; If not, then get into step 107; If then get into step 108.

The number of said embedded in mobile phone is a predefined number before mobile phone dispatches from the factory.Its effect is equivalent to the password or the pass, thereby avoids a large amount of refuse messages, selectively the automatic reception advertisement SMS.

Step 107 quits a program.

Step 108, download module carries out download video advertisements through the advertisement download address in the short message reading.

The downloading process of said download module is carried out on the backstage.The form of said video ads is the video format that mobile phone is supported, like forms such as AVI, RM, RMVB, WMV, MP4 or 3GP.

Step 109 reminds the user to watch video ads.

Alerting pattern can adopt vibration and/or the tinkle of bells or the like.

Step 110 selects whether to watch video ads; If not, then get into step 111; If then get into step 112.

Step 111, the deletion video ads quits a program.

Step 112, the mobile video player is opened video and is watched.

Owing to adopted above scheme, can make mobile phone become the terminal of a video ads, through lively advertisement ingenious, bring deep advertising impression to the user, avoid the dull of text advertisements.Reach better advertising results.

Though more than described embodiment of the present invention, it will be understood by those of skill in the art that these only illustrate, protection scope of the present invention is limited appended claims.Those skilled in the art can make numerous variations or modification to these execution modes under the prerequisite that does not deviate from principle of the present invention and essence, but these changes and modification all fall into protection scope of the present invention.

Claims (12)

1. one kind pushes the device of video ads to the mobile phone, it is characterized in that it comprises:

One receiver module is in order to obtain the note of the particular number that Website server sends over;

One comparison module, whether consistent in order to the particular number that relatively receives with the number of embedded in mobile phone;

One downloads module, the advertisement download address that includes in order to short message reading, and download video advertisements.

2. the device of propelling movement video ads as claimed in claim 1 to the mobile phone is characterized in that, said particular number is that Website server is to the unified SIM number of setting of a plurality of advertisement operators.

3. the device of propelling movement video ads as claimed in claim 1 to the mobile phone is characterized in that the number of said embedded in mobile phone is consistent with said particular number.

4. the device of propelling movement video ads as claimed in claim 1 to the mobile phone is characterized in that said device also comprises a memory, is used to store the number of embedded in mobile phone.

5. the device of propelling movement video ads as claimed in claim 4 to the mobile phone is characterized in that said memory is connected with said comparison module.

6. the device of propelling movement video ads as claimed in claim 1 to the mobile phone is characterized in that the downloading process of said download module is carried out on the backstage.

7. the device of propelling movement video ads as claimed in claim 1 to the mobile phone is characterized in that, the form of said video ads is the video format that mobile phone is supported.

8. one kind pushes the method for video ads to the mobile phone, it is characterized in that it may further comprise the steps:

S₁, allow the function of pushed advertisement in the starting hand-set, receiver module obtains the note of the particular number that is sended over by Website server;

S₂, comparison module compares the number of particular number that receives and embedded in mobile phone;

S₃, download module carries out download video advertisements through the advertisement download address in the short message reading.

9. the method for propelling movement video ads as claimed in claim 8 to the mobile phone is characterized in that said step S₁Further comprising the steps of before:

S₁₁, set a particular number on the Website server;

S₁₂, store video advertisement on the webserver, and give a download address to each video ads;

S₁₃, Website server uses said particular number, the note of utilizing sending short messages in groups device or mobile phone to send to have the video ads download address is to user mobile phone.

10. the method for propelling movement video ads as claimed in claim 8 to the mobile phone is characterized in that said step S₂Comprise: judge whether the particular number that receives is consistent with the number of embedded in mobile phone; If then get into step S₃If not, then quit a program.

11. the method for propelling movement video ads as claimed in claim 8 to the mobile phone is characterized in that said step S₃Further comprising the steps of afterwards:

S₃₁, remind the user to watch video ads;

S₃₂, select whether to watch video ads; If then the mobile video player is opened video and is watched; If not, then delete video ads, quit a program.

12. the method for propelling movement video ads as claimed in claim 11 to the mobile phone is characterized in that the mode of vibration and/or the tinkle of bells is adopted in said prompting.

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