CN102542491A - Premium investigation system with accurate advertisement dissemination effect - Google Patents

Abstract

The invention discloses a premium investigation system with an accurate advertisement dissemination effect, which is based on a premium investigation system terminal and an information service model of a website. The investigation system comprises a businessman question make-out system, a user answering system, an intelligent question allocation system and a data statistics analysis system. The investigation system provided by the invention can be landed with the aid of special ID information through Internet, the businessman can make out questions according to a question template; users can answer the questionnaire, obtain compensation, and participate in a campaign of drawing a lottery; and a statistics report can be sent to the businessman through the system. Through the system provided by the invention, a traditional model that the advertising information is passively received by audiences is changed, and the billing is performed according to the watching and right comprehension of audiences, so the historic breakthrough from the price to the value of the advertisement is realized, the real-time dynamic monitoring is achieved, the accurate advertisement effect can be measured, and the audiences can gain the advertising information and a certain remuneration during entertainment, and accordingly, the user experience value is promoted, and the interactive watching becomes the mainstream and trend.

Description

A kind of investigation system with lottery with accurate advertisement communication effect

Technical field

The present invention relates to intelligent service system, relate in particular to investigation system with lottery, based on the intelligent questionnaire Information Service Mode of system terminal and mobile phone terminal, computer terminal, website with lottery with accurate advertisement communication effect.

Background technology

At present, the advertisement mode of businessman is a kind of unidirectional popularization pattern, like family's TV media advertisement; Outdoor TV media advertisement, input patterns such as the advertisement of public transport TV media and portal website's advertisement; Advertisement is thrown in through media television or the network terminal, and citizen can only be passive accepts advertising message, though this advertisement putting pattern broad covered area; Audience size is big, but attention rate is not high, and businessman's quantity of advertisement delivery is many in addition; Make advertising results more and more littler, improved the operation cost of enterprise so virtually, compressed profit margin.And the unidirectional sense organs such as vision, the sense of hearing that pass through make citizen understand the product of businessman, are difficult to cause the civic concern, and advertisement promotion is difficult to produce a desired effect.

In order to improve the attention rate of citizen to enterprise of businessman; And better service is in existing client, questionnaire through be usually used in communicating by letter, in the business activities in field such as current consumption, free service system, the function that Questionnaire systems all needs as multiple infosystem; Development along with infosystem; Requirement to questionnaire is also increasingly high, has become a kind of very important means through all kinds of business functions of the auxiliary completion of questionnaire, and questionnaire can be so that discrete business can be linked to be a route clearly well; Therefore not only require Questionnaire systems can become a general common component, also require questionnaire to have intelligent capability simultaneously.

Questionnaire is the behavior that businessman uses for long-term guiding user; Improve informativeness and utilization rate that the user uses; Strengthen the marketing methods a kind of commonly used of the cooperative relationship between enterprise and the user; It can set up a kind of two-way relation between cooperation, the maximization that realizes being worth from two aspects of interests of businessman and user.

To above-mentioned present ad distribution mode feature; The present invention releases the advertizing system of two-way popularization pattern at present, lets citizen and businessman link together with interactive model, lets the user obtain practical interests; Businessman reaches advertisement promotion effect such as market, realizes businessman and citizen's doulbe-sides' victory.

Summary of the invention

The present invention addresses the above problem provides a kind of investigation system with lottery with accurate advertisement communication effect; Use special I D information to land the website through the user and carry out questionnaire and answer with lottery and obtain and reward to experience, businessman also realizes market study and advertisement promotion effect simultaneously.

For addressing the above problem; The present invention realizes through following scheme: a kind of investigation system with lottery with accurate advertisement communication effect; Based on the Information Service Mode of investigation system terminal, website with lottery, this investigation system comprises businessman's question-setting system, examination question intelligent dispensing system, user's answer system and data statistic analysis system, and this investigation system uses special I D information login system through the internet; Businessman sets a question according to the examination question template; The user carries out questionnaire and answers with lottery, and can participate in sweepstake, and system sends statistical report to businessman; Said investigation system with lottery terminal comprises mobile phone terminal, computer terminal, intelligent service system terminal; Said mobile phone terminal is used for the mobile phone-downloaded cell-phone customer terminal to user mobile phone terminal, carries out mobile phone operation whenever and wherever possible, and said computer terminal is used for the user and uses computer terminal input ID and password login page to carry out questionnaire to answer with lottery.

Said examination question template comprises open market investigation examination question, customer recognition degree examination question; Go out businessman's examination question through examination question intelligent dispensing system random selection; Said open market investigation examination question is used for the user to carry out questionnaire and answers with lottery and give corresponding integration and cash bonuses; Integration and cash bonuses also are sent to user account through system; Said customer recognition degree examination question is used for the user to carry out questionnaire and answers with lottery and give corresponding integration and cash bonuses, and obtains to participate in the chance of sweepstake simultaneously, and integration and cash bonuses are sent to user account through system.

Said intelligent service system terminal is touch-screen type, digital intelligent formula structure, has and read the IC-card function.

Said businessman question-setting system is the height according to the self-defined paper unit price of businessman, in terminal display page, carries out rank, the standing out of overbid, and the preferential chance that pushes of the system that can obtain.

Said businessman question-setting system, businessman carries out self-service setting a question according to the examination question template that system provides, uploading system after accomplishing.

Said examination question intelligent dispensing system is that the client participates in a kind of simple recreation, acquisition system examination question providing with the machine, and the examination question amount of money size that the user can provide according to businessman's question-setting system known degree with exercise question, and selection answer or abandon examination question and is got back to system.

Said examination question intelligent dispensing system exchanges the exercise question of appointment for user integral.

Said user's answer system is that the user passes through single choosing or multiselect is accomplished answer, after correct the completion, and the prize drawing qualification authentication that the acquisition system gives.

Effective answer that the automatic statistics of user's of said data statistic analysis system is submitted to forms the statistics table report and sends to businessman.

Beneficial effect of the present invention is following:

1, through mobile Internet and cloud computing technology, technological innovation realizes the target of " intelligent questionnaire with lottery "; The user utilizes the free time of waiting to participate in the activity of questionnaire answer, obtains practical facility, and the operator obtains market study; Reach the brand advertising effect, improved brand recognition.

2, changed the traditional mode of the passive reception advertising message of audient; Really watch with correct understanding and chargeing, realized that advertisement breaks through to the history that is worth from price according to the audient, and real-time dynamic monitoring; Advertising results accurately can be surveyed; Also let audient user between light amusement, obtain advertising message and can also obtain definite remuneration, so not only promote user experience and be worth, also letting interaction watch becomes main flow fashion and trend.

Below be to combine embodiment and description of drawings that the present invention is done further description.

Description of drawings

Fig. 1 is a system flowchart of the present invention;

Fig. 2 connects synoptic diagram for system module of the present invention;

Fig. 3 is a system of the present invention operational flow diagram;

Fig. 4 is user's operational flowchart of the present invention;

Fig. 5 is an operation interface process flow diagram of the present invention.

Embodiment

As shown in Figure 1; The intelligence questionnaire is system with lottery; Integrate that multi-point touch, 3G and Internet technology, cloud computing technology, note are integrated, wireless service etc. is multi-functional, based on the Information Service Mode of investigation system terminal, website with lottery, mobile phone terminal is used for mobile phone-downloaded cell-phone customer terminal to user mobile phone terminal; Carry out mobile phone operation whenever and wherever possible, the computer terminal is used for the user and uses computer terminal input ID and password login page to carry out questionnaire to answer with lottery; This investigation system uses special I D information login system through the internet, and businessman sets a question according to the examination question template, and the user carries out questionnaire and answers with lottery, and can participate in sweepstake, and system sends statistical report to businessman.

As shown in Figure 2, this investigation system comprises businessman's question-setting system, examination question intelligent dispensing system, user's answer system and data statistic analysis system, and businessman's question-setting system connects the back-stage management terminal; Businessman's question-setting system carries out rank according to the height of the self-defined paper unit price of businessman in terminal display page, the standing out of overbid; And the preferential chance that pushes of the system that can obtain; Businessman carries out self-service setting a question according to the examination question template that system provides, uploading system after accomplishing; The examination question intelligent dispensing system connects subscription client and selects the interface; Be that the client participates in a kind of simple recreation; Acquisition system examination question providing with the machine, the examination question amount of money size that the user can provide according to businessman's question-setting system known degree with exercise question, selection answer or abandon; Abandon examination question and get back to system, or exchange the exercise question of appointment for user integral; User's answer system connects subscription client answer interface, is that the user passes through single choosing or multiselect is accomplished answer, after correct the completion, and the prize drawing qualification authentication that the acquisition system gives; Effective answer that the automatic statistics of user's of data statistic analysis system is submitted to forms the statistics table report and sends to businessman, returns and gets into next businessman.

As shown in Figure 3; Through the examination question template investigation examination question is provided, businessman carries out competitive bidding through the bid height and obtains preferentially, and the examination question template comprises open market investigation examination question, customer recognition degree examination question; Go out businessman's examination question through examination question intelligent dispensing system random selection; Investigation examination question in open market is used for the user to carry out questionnaire and answers with lottery and give corresponding integration and cash bonuses, and integration and cash bonuses also are sent to user account through system, and customer recognition degree examination question is used for the user to carry out questionnaire and answer with lottery and give corresponding integration and cash bonuses; And the chance that obtains to participate in sweepstake simultaneously, integration and cash bonuses are sent to user account through system; The investigation system terminal comprises mobile phone terminal, computer terminal, intelligent service system terminal with lottery; Mobile phone terminal is used for the mobile phone-downloaded cell-phone customer terminal to user mobile phone terminal; Carry out mobile phone operation whenever and wherever possible, the computer terminal is used for the user and uses computer terminal input ID and password login page to carry out questionnaire to answer with lottery; The intelligent service system terminal is touch-screen type, digital intelligent formula structure, has and read the IC-card function, (being used for subway transportation).The user answers businessman's proposition examination question through landing, and effective answer that the automatic statistics of user's of system is submitted to forms the statistics table report and sends to businessman.

Embodiment: like Fig. 4, shown in Figure 5, businessman is through bid height, (its price unit price is up to 6 yuan); Through the examination question template investigation examination question is provided, the user uses intelligent questionnaire of the present invention system with lottery when taking subway; The user that will look for novelty earlier clicks the user and registers id information and confirm submission, and new user then becomes the member, and the member logins own ID and password is entered the Web page; Click and select the questionnaire answer, a kind of brand can appear in system at random, at first gets into the simplest A and closes (open market investigation examination question); Businessman's brand trademark and title appear in the page, and the exercise question that representative is done is the certain situation of this brand, get into three of A pass back appearance and select exercise question; Each multiple-choice question all can provide 4 different answers selective, and its representative problem comprises Business Name and the address of main production article, this brand of this brand, the price of the article of producing, the advertising slogan of this product or the like some relative simple questions, is open to the custom after answering questions if A closes; Just can click and get into next pass, after arriving B (client feeds back examination question) and closing, appearance also be three road multiple-choice questions; Its exercise question difficulty can be closed to some extent with respect to A to be increased, and closes the shape of selling to which city, this product and the specification or the like that the representative exercise question that occurs comprises the protrusion advantage of comparing other brands, the product of product at B, is open to the custom after answering questions if B closes; Just can click and get into next pass; After arriving C (customer recognition degree examination question) pass, C pass institute goes out the relative B of exercise question pass difficulty to be increased to some extent, and same is three road multiple-choice questions; A page shows the exercise question dialog box one; Get into following one examination question again, represent exercise question to comprise the market of brand product is market in which city and preferably or mainly sells which city (wherein four answers all are the cities that this product all has sale), the discounting situation of the main product of some advertising campaigns that this brand is nearest and product; This brand is removed some other production product of main product, and the principal feature of other products and function or the like.If C is open to the custom after closing and answering questions, then can participate in a sweepstake, and in the sweepstake process, obtain corresponding the award, click end key, game over.System is sent to the associated quad that the user obtained in the user account.(wherein: answer questions one selection in the A pass and can obtain 1 virtual gold coin, answer questions one selection in the B pass and can obtain 1 virtual gold coin, answer questions one selection in the C pass and can obtain 1 virtual gold coin.) the virtual gold coin of accumulation that in questionnaire answer process, obtained of user reaches game rule and just can exchange corresponding award.

Claims (9)

1. investigation system with lottery with accurate advertisement communication effect; It is characterized in that: based on the Information Service Mode of investigation system terminal, website with lottery; This investigation system comprises businessman's question-setting system, examination question intelligent dispensing system, user's answer system, reaches the data statistic analysis system; This investigation system uses special I D information login system through the internet, and businessman sets a question according to the examination question template, and the user carries out questionnaire and answers with lottery; And can participate in sweepstake; System sends statistical report to businessman, and said investigation system with lottery terminal comprises mobile phone terminal, computer terminal, intelligent service system terminal, and said mobile phone terminal is used for the mobile phone-downloaded cell-phone customer terminal to user mobile phone terminal; Carry out mobile phone operation whenever and wherever possible, said computer terminal is used for the user and uses computer terminal input ID and password login page to carry out questionnaire to answer with lottery.

2. the investigation system with lottery with accurate advertisement communication effect according to claim 1; It is characterized in that: said examination question template comprises open market investigation examination question, customer recognition degree examination question; Go out businessman's examination question through examination question intelligent dispensing system random selection; Said open market investigation examination question is used for the user to carry out questionnaire and answers with lottery and give corresponding integration and cash bonuses; Integration and cash bonuses also are sent to user account through system; Said customer recognition degree examination question is used for the user to carry out questionnaire and answers with lottery and give corresponding integration and cash bonuses, and obtains to participate in the chance of sweepstake simultaneously, and integration and cash bonuses are sent to user account through system.

3. according to claim 1 based on public transport intelligence questionnaire investigation with lottery service system, it is characterized in that: said intelligent service system terminal is touch-screen type, digital intelligent formula structure, has and read the IC-card function.

4. the investigation system with lottery with accurate advertisement communication effect according to claim 1; It is characterized in that: said businessman question-setting system is the height according to the self-defined paper unit price of businessman; In terminal display page, carry out rank; Standing out of overbid, and the preferential chance that pushes of the system that can obtain.

5. the investigation system with lottery with accurate advertisement communication effect according to claim 1 is characterized in that: said businessman question-setting system, businessman carries out self-service setting a question according to the examination question template that system provides, uploading system after accomplishing.

6. according to claim 1 or 4 described investigation systems with lottery with accurate advertisement communication effect; It is characterized in that: said examination question intelligent dispensing system is that the client participates in a kind of simple recreation; Acquisition system examination question providing with the machine; The examination question amount of money size that the user can provide according to businessman's question-setting system known degree with exercise question, and selection answer or abandon examination question and got back to system.

7. the investigation system with lottery with accurate advertisement communication effect according to claim 1 is characterized in that: said examination question intelligent dispensing system exchanges the exercise question of appointment for user integral.

8. the investigation system with lottery with accurate advertisement communication effect according to claim 1 is characterized in that: said user's answer system is that the user passes through single choosing or multiselect is accomplished answer, after correct the completion, and the prize drawing qualification authentication that the acquisition system gives.

9. the investigation system with lottery with accurate advertisement communication effect according to claim 1 is characterized in that: effective answer that the automatic statistics of user's of said data statistic analysis system is submitted to forms the statistics table report and sends to businessman.

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