User name	The login account number	Keyword
			A	Mobile_A	Classical music
A	PC_A	Classical music
			A	PC_A	Classic movie
A	ITV_A	Classical music
			A	ITV_A	Classic movie
B	Mobile_B	Sina News
			B	PC_B	Sina News
B	ITV_B	Sina News

Table 1

S106; The number of times that the same keyword that is associated with user name that calculating is collected occurs; Judge that whether the number of times that same keyword occurs surpasses predetermined threshold, if surpass predetermined threshold, then confirms as keyword user's behavior property; Wherein, user's behavior property can comprise one or more keywords; Be that example describes still with mobile phone, PC, ITV, shown in below table 2:

Table 2

S108; Utilize during through various terminals account number logging in network corresponding relation between user name and each terminal login account number to obtain user's behavior property the user; Customized information and/or personalized interface that generation and user's behavior property is complementary, and be pushed to the employed terminal of user.

This embodiment is through classifying to the keyword of collecting and adding up the behavior property of determining the user; When the user uses dissimilar terminals; Can initiatively be that the user pushes relevant customized information according to user's behavior property, make the user can obtain good personality experience.

As shown in Figure 2, can may further comprise the steps:

S202; The user uses multimedia service to carry out information search or information subscribing through the terminal; The information keyword of user search or subscription will be reported to the user behavior management platform, and perhaps the user behavior management platform is initiatively obtained these keywords to each interface of the Internet; Wherein, Multimedia service can include but not limited to that music searching is downloaded, news is browsed subscription, movie and video programs are browsed order etc.; The information keyword of user search or subscription is meant the classification or the information labels of the information content; For example, the keyword of music searching downloading service can be the classification or the popular label of music, and the keyword that news is browsed subscribing service can be classification or popular label of news etc.; The user behavior management platform is collected in this step, and to be the user using every kind of main information type when professional, for example, and classical music, current events politics, classic movie etc.;

S204; The user behavior management platform can also leading subscriber through the multiple terminals account land and use the behavioral data of multimedia service, multiple terminals account that the user is used carries out unified sign; Particularly; Can preserve the user behavior information of collecting among the S202, and account number is logined in the multiple terminals be associated with same user name;

S206, the user behavior management platform uses the behavior of multimedia service to analyze, sort out same user through the multiple terminals, when same user's same keyword access times reach pre-determined number, generates the user behavior attribute that comprises this keyword;

S208, when the user landed through various terminals, the user behavior management platform generated and relevant customized information and/or the personalized interface of user behavior custom according to the user behavior attribute; Particularly, the provider of multimedia messages can be complementary according to classification or Keyword Tag and user behavior attribute, generates personalized propelling movement content by the user behavior management platform according to behavior property; In addition, the user behavior management platform also is directed against the different terminals design surface to the interface of multiple information type, pushes different user interfaces according to the user behavior attribute; For example; Repeatedly download through mobile phone under the situation of classical music the user, classical music is generated as this user's behavior property, when the user lands music site through PC; The user behavior management platform can be logined the incidence relation between account number and the mobile phone login account number according to PC; Find that this pc user once used music download professional on mobile phone, and mainly pay close attention to classical music, then the user behavior management platform initiatively pushes classical music as homepage for the pc user; In like manner; On ITV, also classical music EPG (Electronic Program Guide, the electronic program guides) interface of customization can be provided, and regularly upgrade recommendation for the user for this user.

Next, use mobile phone, PC and three kinds of terminals of ITV to describe with the user as example.For example; The user passes through the song of mobile phone-downloaded Zhang Shaohan, and repeatedly plays or downloaded other songs of Zhang Shaohan, and system can write down and analyze this user's above-mentioned behavior; When this user's of systematic collection this behavior reaches pre-determined number; System can be with the attribute of the behavior as user behavior, when this user gets into music site through PC again, the PC interface can be initiatively for this user provide Zhang Shaohan new song, the close down splendid singer's of culvert the information and the melody of relevant style etc. are arranged; The ITV interface also can push the MTV etc. of similar Zhang Shaohan for this user, lets same user on different terminals, can both experience ubiquitous information and experiences.

One of ordinary skill in the art will appreciate that; Whole and the part steps of realization said method embodiment can be accomplished through the relevant hardware of program command; Aforesaid program can be stored in the computing equipment read/write memory medium; This program the step that comprises said method embodiment, and aforesaid storage medium can comprise various media that can be program code stored such as ROM, RAM, magnetic disc and CD when carrying out.

As shown in Figure 3, thedevice 300 of this embodiment can comprise:

Keyword collector unit 302; Be used to collect the keyword that adopts when same user uses multimedia service on each terminal; And set up each terminal and login the corresponding relation between account number and the keyword; Wherein, keyword can include but not limited to the classification and the information labels of the information content, and each terminal can include but not limited to portable terminal, computer, STB and the 4th screen terminal;

Memory cell 304 is used to store the corresponding relation between user name and each terminal login account number;

Incidence relation is set upunit 306; Link to each other with memory cell with the keyword collector unit, be used for setting up the incidence relation between user name, each terminal login account number and the keyword according to corresponding relation between user name and each terminal login account number and the corresponding relation between each terminal login account number and the keyword;

User behaviorattribute determining unit 308 is set up the unit with incidence relation and is linked to each other with memory cell, is used to calculate the number of times of the same keyword appearance that is associated with user name of collecting; Judge whether the number of times that same keyword occurs surpasses predetermined threshold; If surpass predetermined threshold, then keyword is confirmed as user's behavior property, and user's behavior property is stored in the memory cell; Wherein, user's behavior property can comprise one or more keywords;

Customized information generation unit 310; Link to each other with memory cell; Be used for utilizing during through various terminals account number logging in network corresponding relation between user name and each terminal login account number to obtain user's behavior property the user; Customized information and/or personalized interface that generation and user's behavior property is complementary, and be pushed to the employed terminal of user.

This embodiment provides unified business experience in the time of can on multiple terminal, using same line of business for same user; Can initiatively be the customized information that the user pushes the behavior property that meets the user, for the user searches in magnanimity information and subscribes to and saved great amount of time.

Each embodiment all adopts the mode of going forward one by one to describe in this specification, and what each embodiment stressed all is and the difference of other embodiment that part identical with similar between each embodiment can cross-references.For device embodiment, because it is similar basically with method embodiment, so description is fairly simple, relevant part can be referring to the explanation of method embodiment part.

Though specific embodiments more of the present invention are specified through example, it should be appreciated by those skilled in the art that above example only is in order to describe, rather than in order to limit scope of the present invention.It should be appreciated by those skilled in the art, can under situation about not departing from the scope of the present invention with spirit, above embodiment be made amendment.Scope of the present invention is limited accompanying claims.

Claims

1. an information-pushing method is characterized in that, comprising:

Collect the keyword that adopts when same user uses multimedia service on each terminal, and set up the corresponding relation between each terminal login account number and the keyword;

Corresponding relation and the corresponding relation between each terminal login account number and the keyword according to user name and each terminal of pre-stored are logined between the account number are set up the incidence relation between user name, each terminal login account number and the keyword;

The number of times that the same keyword that is associated with said user name that calculating is collected occurs judges that whether the number of times that same keyword occurs surpasses predetermined threshold, if surpass said predetermined threshold, then confirms as said keyword said user's behavior property;

Utilize during through various terminals account number logging in network corresponding relation between said user name and each terminal login account number to obtain user's behavior property the user; Customized information and/or personalized interface that generation and user's behavior property is complementary, and be pushed to the employed terminal of user.

2. information-pushing method according to claim 1 is characterized in that, said keyword comprises the classification and the information labels of the information content.

3. information-pushing method according to claim 1 is characterized in that, said each terminal comprises portable terminal, computer, STB and the 4th screen terminal.

4. information-pushing method according to claim 1 is characterized in that said user's behavior property comprises one or more keywords.

5. an information push-delivery apparatus is characterized in that, comprising:

The keyword collector unit is used to collect the keyword that adopts when same user uses multimedia service on each terminal, and sets up the corresponding relation between each terminal login account number and the keyword;

Memory cell is used to store the corresponding relation between user name and each terminal login account number;

Incidence relation is set up the unit; Link to each other with said memory cell with said keyword collector unit, be used for setting up the incidence relation between user name, each terminal login account number and the keyword according to corresponding relation between said user name and each terminal login account number and the corresponding relation between each terminal login account number and the keyword;

The user behavior attribute determining unit; Setting up the unit with said incidence relation links to each other with said memory cell; Be used to calculate the number of times of the same keyword appearance that is associated with said user name of collecting, judge whether the number of times that same keyword occurs surpasses predetermined threshold, if surpass said predetermined threshold; Then said keyword is confirmed as said user's behavior property, and said user's behavior property is stored in the said memory cell;

The customized information generation unit; Link to each other with said memory cell; Be used for utilizing during through various terminals account number logging in network corresponding relation between said user name and each terminal login account number to obtain user's behavior property the user; Customized information and/or personalized interface that generation and user's behavior property is complementary, and be pushed to the employed terminal of user.

6. information push-delivery apparatus according to claim 5 is characterized in that, said keyword comprises the classification and the information labels of the information content.

7. information push-delivery apparatus according to claim 5 is characterized in that, said each terminal comprises portable terminal, computer, STB and the 4th screen terminal.

8. information push-delivery apparatus according to claim 5 is characterized in that said user's behavior property comprises one or more keywords.