CN102056078A - Control method for releasing information to mobile terminal in information release system - Google Patents

Abstract

The invention provides a control method for releasing advertisements in an advertisement information release system. The method comprises the following steps: a. a mobile terminal acquires first information in a radio frequency mode; b. advertisement request information is sent to a background service system according to the first information; and c. the background service system sends first advertisement information to the mobile terminal. The invention also provides a corresponding control device. The invention has the following beneficial effects: the radio frequency technology is used for inducing the mobile terminal in a short range, thus accurately determining the geographic position of the mobile terminal and then releasing information to the mobile terminal according to the geographic position. The information release mode provided by the invention can ensure the information to be accurately acquired by the target audience, thus obviously improving the efficiency of information release and lowering the cost of information release.

Description

A kind of control method that in information issuing system, releases news to portable terminal

Technical field

The present invention relates to information issuing control system, especially, particularly, relate to control device and control corresponding method that information issuing system releases news to portable terminal to the information issuing control system of portable terminal issuing advertisement information.

Background technology

At present, with the mobile phone be the every aspect that the portable terminal of representative has incorporated people's life.Except the function of conversation and transmitting-receiving note, portable terminal also often have take pictures, music and online or the like function, portable terminal is undoubtedly the people of contemporary society communication and obtains the important tool of information.Because portable terminal has become one of objects carried by people, therefore send promptness and the real-time that information can realize message transmission to the user by portable terminal, promptly can be implemented in anywhere, anytime and send information to the user.But thing followed problem is how to realize the accurate propelling movement of information, and wherein, the accurate propelling movement that is released news depends on audient's accurate location, especially to the accurate location in audient geographical position of living in.

Release news to portable terminal according to geography information and can make institute release news and accurately arrive the target audience.The technology that can obtain portable terminal geographical location information of living at present mainly contains the GPS location technology, based on the location technology of GSM network and based on the location technology of cdma network.The mode of obtaining the geographical location information of portable terminal by these technology all exists deficiency, for example exists that positioning accuracy is not high, positioning equipment costs an arm and a leg, location technology complexity or the like deficiency.In addition, those skilled in the art understand, since communications of Mobile Terminals function institute based on network and these location technologies based on network may be same, therefore in the mode of the geographical location information that obtains portable terminal by these technology, portable terminal is that its geographic location information is provided passively, for example, the user can avoid its geographical location information to be acquired by portable terminal is closed, but this portable terminal can't be realized call function under in off position, in other words, its geographical location information can be acquired under the state of mobile terminal-opening.And be may relate to public's privacy concern under the passive situation about providing of portable terminal at geographical location information, therefore, the general information publisher is difficult to utilize these technology to obtain the geographical location information of portable terminal.Can realize that the user provides the mode of the geographical location information of portable terminal on one's own initiative so be necessary to provide a kind of.

In addition, radio RF recognition technology (RFID) has caused one upsurge in the world in recent years, comprises that the business magnate of Wal-Mart, P﹠G, Boeing is all being actively promoted the application of RFID in industries such as manufacturing, logistics, retail, traffic.At home, radio RF recognition technology also begins to apply to every field, and the mass transit card that uses when going on a journey such as us is popularized in the utilization of bus, taxi, subway and other modes of transport; Utilize radio RF recognition technology to can be implemented in that charge station discerns automatically to the automobile that passes through on the highway, automobile is finished in by charge station and is paid dues; In addition, in some personnel channels, the personnel's that come in and go out identity discerned and field such as safety check in all used this technology.For example, dimension website, network city (www.velo.com.cn) provides the discount information of many trade companies, the various fields such as food and drink, amusement, leisure, shopping, tourism that relate to urban life consumption, in the subway exit, the Terminal Service machine that Wei Luocheng is all arranged in store movie theatre and the convenience store, every user who has dimension network card, be stuck in that rolling makes a movement in the induction region scope of Terminal Service machine as long as will tie up network, just can finish identification by the electronic tag in the dimension network card based on radio RF recognition technology, thereby provide relevant information service according to user's needs.Therefore, radio RF recognition technology has brought possibility for the accurate location in portable terminal geographical position.

Summary of the invention

At defective of the prior art, the objective of the invention is provides a kind of control method and control corresponding device that releases news to portable terminal by user's request is handled.

According to an aspect of the present invention, provide a kind of control method that releases news to portable terminal in information issuing system, it comprises step: a. portable terminal obtains the first information by wireless radio frequency mode; B. send ad-request information according to the described first information to background service system; And the described background service system of c. sends first advertising message to described portable terminal.

According to another aspect of the present invention, a kind of control device that releases news to portable terminal in information issuing system also is provided, it is characterized in that, comprise portable terminal and background service system, wherein, described background service system sends first advertising message to described portable terminal, and described portable terminal comprises device: first deriving means, and it is used for obtaining the described first information by wireless radio frequency mode; And first dispensing device, it is used for sending ad-request information according to the described first information to described background service system.

According to a further aspect of the invention, provide a kind of information issuing control system, it comprises: first deriving means, and it is used for obtaining the first information by wireless radio frequency mode; First dispensing device, it is used for sending ad-request information according to the described first information to described background service system; And the 3rd dispensing device, be used for sending first advertising message to described portable terminal.

The present invention is by the described portable terminal in the wireless radio-frequency induction short-range, thereby can accurately determine the residing particular geographic location of described portable terminal, described then background service system releases news to described portable terminal according to the particular geographic location and the combining geographic information of described portable terminal.Particularly, in order accurately to determine the geographical position of described portable terminal, (for example market, subway station) places the less radio-frequency induction installation in public places, and record is carried out in the position of these less radio-frequency induction installations.

Those skilled in the art understand, communication distance based on the short haul connection of wireless radio-frequency can be set in 1 meter, therefore have only after the user enters the less radio-frequency distance of reaction, the less radio-frequency induction installation could communicate with the described portable terminal that the user carries, in other words, have only after the user holds the close on one's own initiative less radio-frequency induction installation of described portable terminal, wire-less inductive devices just can be sensed described portable terminal.Therefore under the situation that does not influence described other function of portable terminal, the user can select whether to provide the geographical location information of its described portable terminal that carries on one's own initiative.So, compared to existing technology, information published method provided by the present invention can make information accurately reach the target audience, significantly improve the information efficiency of publishing, the cost of reduction information issue, and initiatively provide the mode of its geographical location information that the user is positioned by the user, so avoid making the user discontented because of advertisement owing to adopt.

Further, utilize portable terminal can reduce the cost of less radio-frequency induction point equipment as the communications platform that sends described ad-request, that is to say, less radio-frequency induction point equipment can not comprise and be used to support the module of communicating by letter with background service system that this will save the spending that the less radio-frequency induction point is built greatly.

Description of drawings

By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates according to the first embodiment of the present invention, the flow chart of the control method that releases news to portable terminal in information issuing system;

Fig. 2 illustrates according to a second embodiment of the present invention, the flow chart of the control method that releases news to portable terminal in information issuing system;

Fig. 3 illustrates a third embodiment in accordance with the invention, the flow chart of the control method that releases news to portable terminal in information issuing system;

Fig. 4 illustrates according to a specific embodiment of the present invention, the network topological diagram of the information issuing system that releases news to portable terminal in information issuing system;

Fig. 5 illustrates according to another embodiment of the present invention, the sequential chart of the control method that releases news to portable terminal in information issuing system;

Fig. 6 illustrates a fourth embodiment in accordance with the invention, the structural representation of the control device that releases news to portable terminal in information issuing system;

Fig. 7 illustrates according to a fifth embodiment of the invention, the structural representation of the control device that releases news to portable terminal in information issuing system;

Fig. 8 illustrates according to a sixth embodiment of the invention, the structural representation offirst dispensing device 42 in Fig. 6 or the portable terminal shown in Figure 7;

Fig. 9 illustrates according to a seventh embodiment of the invention, the structural representation in the describeddevice 52 in Fig. 6 or the background service system shown in Figure 7;

Figure 10 illustrates according to the eighth embodiment of the present invention, described second in Fig. 6 or the background service system shown in Figure 7 determine device 52 ' structural representation;

Figure 11 illustrates according to a specific embodiment of the present invention, the sequential chart of the control method that releases news to portable terminal in information issuing system; And

Figure 12 illustrates according to another embodiment of the present invention, the sequential chart of the control method that releases news to portable terminal in information issuing system.

Embodiment

Fig. 1 illustrates according to the first embodiment of the present invention, the flow chart of the control method that releases news to portable terminal in information issuing system.Particularly, in the present embodiment, execution in step S210 at first, portable terminal obtains the first information by wireless radio frequency mode.Particularly, the less radio-frequency device (for example radio-frequency card read/write device, radio-frequency card) that is placed in ad-hoc location or the object sends the described first information with wireless radio frequency mode to described portable terminal, described portable terminal receives the described first information, wherein, the described first information preferably can comprise in the geographical location information of the identification information of identification information, billboard of advertisement and billboard any or appoint multiple information.In a preference, described less radio-frequency device comprises the radio-frequency card read/write device, it encouraging the resonant circuit in the smart card in the described portable terminal, and then makes capacitive accumulation electric charge in the described smart card to produce the operating voltage of chip cards read-write to the electromagnetic wave of described portable terminal emission characteristic frequency; Further, the software that processor moved in the smart card that described portable terminal comprises utilizes APDU (Application Protocol Data Unit) agreement and described communication of mobile terminal, thereby controls and use described portable terminal to read the described first information by STK (SIM TOOLKIT) function of described portable terminal.

Described portable terminal continues execution in step S211 by after carrying out described step S210 and obtaining the described first information, sends ad-request information according to the described first information to background service system.Particularly, described portable terminal can send to described background service system as described ad-request information with the described first information after obtaining the described first information, for example the described first information can be converted to behind the messaging format as described ad-request information, those skilled in the art understand, change in the example more, send after can converting the described first information to corresponding form (for example being converted to the data that meet the LTE communication protocol standard) according to the communication mode of described portable terminal and described background service system, do not repeat them here.Described portable terminal can also be edited the described first information, and the described first information after will editing is as described ad-request information, for example, when the described first information comprises the identification information of a plurality of advertisements, can select in the identification information of above-mentioned a plurality of advertisements one or several as described ad-request information by described portable terminal; Again for example, when the described first information comprises the information that is used to point out the user to import the advertisement brand, can be referred to as described ad-request information according to the name of above-mentioned information by the keyboard input advertisement brand of described portable terminal.Preferably, the described first information comprises the network address of described background service system at least, described like this portable terminal can send described ad-request information according to this network address, for example this network address can be an E-mail address, for example this network address can be the number of mobile device again, for example this network address can be the IP address again, and those skilled in the art can make more variation example in conjunction with prior art, do not repeat them here.

Those skilled in the art understand, the process of " determining described ad-request information according to the described first information " can be understood that to be filtered out from alternative advertising message by the user process of the advertising message that its hope gets access to, therefore the advertising message that is filtered out by the user will more can satisfy user's demand, also improve the accuracy of advertising message issue.In addition, directly compare with portable terminal to the scheme of described background service system transmission ad-request information, in the present embodiment, earlier send the described first information to described portable terminal, determine described ad-request information by described portable terminal according to the described first information then, such process can help the user that the scope of alternative advertising message is narrowed down to the advertising message relevant with its current present position (for example Zhou Bian traffic station information) at least, and this can make the user filter out the advertising message that hope is obtained more quickly on the one hand; Content in the described on the other hand first information can play the effect that the user is pointed out, for example suppose that the user pair dining room relevant with its present position be unfamiliar with, then the user can understand periphery by the described first information for which dining room, and then get rid of earlier those and the food reward voucher advertising message that peripheral dining room has nothing to do, select therein then.

Then enter step S212, described background service system sends first advertising message to described portable terminal.Particularly, described background service system is determined described first advertising message according to the described ad-request information that receives, send described first advertising message to described portable terminal then, wherein, described first advertising message can adopt multiple mode, preferably, described first advertising message can adopt forms such as note, multimedia message, FLASH, image and video.In a preference, described background service system has write down all kinds of discount information of trade company, after the described first information of the geographical location information that includes billboard sends to described background service system, described background service system will find out relevant information by the data base querying mode according to the geographical location information of the described billboard that gets access to, for example this billboard is positioned at the exit of People's Square subway station, so described background service system can be a keyword with " People's Square ", maintenance data library inquiry language, for example the SELECT statement comes Query Database in the common SQL language, inquire near the trade company's discount information People's Square, and with this discount information as described first advertising message.In more preference, described first advertising message also can comprise electronic coupons, geographical location information and advertising message etc., for example, background service system is according to the geographical location information of the described billboard that gets access to from described ad-request information, and then inquire about near this billboard periphery merchant information, then geographical location information, advertising message or this trade company of the relevant trade company in the database released in the recent period information such as electronic coupons and be defined as described first advertising message.

Further, described ad-request information preferably includes the identification information of described portable terminal, its number (or unique number) for example, and like this, described background service system can send to corresponding number with described first advertising message; And in more preference, described ad-request information can comprise the identification information with the electronic equipment of described mobile terminal binding, and for example the identification information of this electronic equipment can be the address with the E-mail address of described mobile terminal binding; For example the identification information of this electronic equipment can be a number with the immediate communication tool of described mobile terminal binding again; For example can be again other receiving equipments of binding in advance with described portable terminal, for example a palmtop PC, net book etc., those skilled in the art can also make more variation example in conjunction with prior art, do not repeat them here.

Execution in step S213 then, described portable terminal shows described first advertising message.For example, the mode of described background service system by SMS is after described portable terminal sends described first advertising message, and described portable terminal shows this note by display screen; Again for example, when the media file that described first advertising message is the MP4 form, then described portable terminal is by its this media file of MP4 player plays that comprises.

Those skilled in the art understand, the accuracy of the described mobile terminal locations that obtains in order to improve, can in certain zone, arrange the less radio-frequency induction point of right quantity, wherein, each described induction point comprises a described less radio-frequency device at least, for example described induction point can be arranged in public places such as subway, shop, station.Further, can distribute geographical Position Number to each described induction point, wherein, described geographical position numbering is used to indicate the geographical position of described induction point, like this, can determine the geographical position of this induction point according to described geographical position numbering, and then can determine the geographical position of described portable terminal, thereby described background service system can be determined described first advertising message in conjunction with the geographical position of described induction point.Preferably, the described first information comprises the geographical position numbering of described less radio-frequency induction point, described portable terminal is by receiving the geographical position numbering that the described first information can obtain described less radio-frequency induction point, further, the part that described portable terminal numbers the geographical position of described less radio-frequency induction point as described ad-request information sends to described background service system, like this, described background service system can be determined the geographical position of described portable terminal according to the geographical position numbering of described less radio-frequency induction point.

In a preference of present embodiment, described portable terminal comprises wireless radio frequency modules, this module can comprise wireless radio frequency antenna and radio-frequency card (for example RFID), for example described portable terminal can be closely to respond to mobile phone (NFC mobile phone), again for example, described portable terminal can comprise smart card, this smart card receives and the described first information is sent to the processing unit that described portable terminal comprises, again for example, this portable terminal can comprise wireless radio frequency antenna, receive the described first information and store SIM card into or similarly in the chip, the processing unit that described portable terminal comprised reads the described first information from this SIM card then by this wireless radio frequency antenna.Preferably, the signal that radio frequency read/write sends is made up of two parts stack: a part is a power supply signal, and after this signal was received by clamping, the L/C generation resonance with itself produced a transient energy and supplies with chip operation.Another part then is a combined data signal, and commander's chip is finished data, modification, storage etc., through data processing equipment relevant information is presented on the mobile phone then.Utilize the more detailed process of described wireless radio frequency mode communication to realize, do not repeat them here with reference to the embodiment shown in the figure 4.

In another preference of present embodiment, particularly, described radio-frequency card read/write device is positioned at the billboard of subway station, described background service system writes down the positional information of this billboard and the identification number of this billboard, wherein, the positional information of this billboard is corresponding with its identification number, therefore just can obtain corresponding positional information by the identification number that obtains this billboard.More specifically, by carrying out described step S210, preferably include the identification number of this billboard in the first information that described portable terminal obtained, and then by carrying out described step S211, the ad-request information that described portable terminal will comprise the identification number of this billboard sends to described background service system, described background service system obtains the identification number of this billboard from described ad-request information, and obtain further and the corresponding positional information of this identification number, thereby can determine the positional information of described portable terminal.Further, described background service system sends to described portable terminal according to the residing position of described portable terminal with near the geography information it, and preferably, this geography information can be near the shop coordinate information the above-mentioned subway station.

In another preference of present embodiment, described portable terminal comprises second radio-frequency unit, and wherein, the radio-frequency card that described second radio-frequency unit is used for the Xiang Yuqi coupling writes or reading of data, preferably, described radio-frequency card is arranged in billboard, station stop board by using, the vehicles or means of transportation.Particularly, described radio-frequency card stores the identification information of its present position of indication, described background service system can be determined described radio-frequency card with the induction of described portable terminal according to this identification information, thereby determines the position of described portable terminal, and then sends corresponding first advertising message.

One at present embodiment changes in the example, and described step S213 can be omitted.Particularly, in this variation example, for example, the user whether need can select display ads information after described portable terminal received described first advertising message, preferably, whether the inquiry user needs to show described first advertising message earlier before showing described first advertising message, this moment, the user can select not show described first advertising message, for example, can show a choice box by the display screen of portable terminal, inquire whether described user needs display ads information,, then show described first advertising message if the user selects "Yes"; If the user selects "No", then do not show described first advertising message, described under these circumstances step S213 can be omitted.For example described again first advertising message is reported with the form of voice, and then described step S213 can be omitted.

Fig. 2 illustrates according to a second embodiment of the present invention, the flow chart of the control method that releases news to portable terminal in information issuing system.It will be appreciated by those skilled in the art that present embodiment can be understood that an above-mentioned specific embodiments embodiment illustrated in fig. 1.In the present embodiment, at first execution in step S220 writes radio-frequency card by first radio-frequency unit with advertisement identification information.Particularly, described first radio-frequency unit is preferably the radio-frequency card read/write device, for example, in the Terminal Service machine of Wei Luocheng the less radio-frequency device is housed all, it can be used as described first radio-frequency unit, comprise a radio-frequency card read/write device in described first radio-frequency unit, and portable terminal comprises wireless radio frequency antenna and radio-frequency card, finish the twireless radio-frequency communication process by described these devices, for example, described first radio-frequency unit is written to the advertisement identification information of KFC's advertisement in the radio-frequency card of described portable terminal, those skilled in the art understand, by wireless radio frequency antenna, can finish the data transmission procedure between radio-frequency card read/write device and the radio-frequency card, described advertisement identification information is written in the radio-frequency card.

Enter step S221 then, determine described ad-request information according to described advertisement identification information.Particularly, described portable terminal is determined described ad-request information according to described advertisement identification information.For example, when described advertisement identification information is a certain advertisement brand message, during such as McDonald, described portable terminal can directly be defined as described ad-request information with this advertisement brand message; Perhaps described portable terminal can be edited more detailed advertisement identification information, is referred to as described ad-request information such as the name of importing a certain set meal of McDonald by the keyboard of described portable terminal.Again for example, when described advertisement identification information comprises a plurality of advertisement identification information, described portable terminal can be chosen wherein several keywords as described ad-request information, can delete as required also after several advertisement identification information that advertisement identification information with remainder is as described ad-request information.Those skilled in the art can make more variation example in conjunction with prior art, do not repeat them here.

Next execution in step S222 sends described ad-request information by mobile communication to background service system.Particularly, after described portable terminal is determined described ad-request information, can be by sending described ad-request information as the mode that sends SMS, send to the base station by up link, from the base station by down link information is sent to the corresponding background service system then, more specifically, utilize the communication process of mobile communication to be realized, do not repeat them here with reference to embodiment shown in Figure 4.

Follow execution in step S223, described background service system receives described ad-request information.Particularly, described background service system can leave in the described ad-request information that gets access in the database or in the tables of data, wherein, described ad-request information can comprise one ID number, described like this background service system can obtain and this ID number corresponding data record by Query Database according to this ID number.Change in the example at one, described ad-request information also can comprise one or more keywords, for example, and can be with the geographical location information of the billboard in the described first information content as keyword field in the described ad-request information.It will be appreciated by those skilled in the art that according to actual needs and can in described ad-request information, corresponding field can be set, do not repeat them here.

Enter step S224 then, determine described first advertising message according to described ad-request information, particularly, in a preference, can be according to step S223, can in database, find out correspondent advertisement information by the advertisement identification information that is comprised in the described ad-request information, for example, search the advertising message of KFC according to described ad-request information indication needs, can find out corresponding KFC advertising message and be defined as described first advertising message by query sentence of database so, preferably, this first advertising message can comprise the advertising message of the set meal classification that KFC is up-to-date, can also be electronic coupons of releasing in the recent period or the like.And in another preference, described ad-request information can comprise the brand message of advertisement, ratio such as KFC, particular brand information such as McDonald; In another preference, described ad-request information can comprise the identification information of product, and for example the whole family of KFC casing is eaten, and the name information of specific products such as McDonald's kid's meal etc. find out relevant information by data base querying then.Those skilled in the art can change according to actual needs and more embodiment, do not repeat them here.And change in the example at one, when a plurality of advertisement of described ad-request information correspondence, background service system can sort according to the order of the Chinese Pin Yin initial of different advertised names, then described first advertising message is determined in the advertisement corresponding with come first advertised name on order.Change in the example at another, when a plurality of advertisement of described ad-request information correspondence, background service system can be defined as described first advertising message with the highest advertisement of clicking rate in described a plurality of advertisements, those skilled in the art understand, can in the database of described background service system, the clicking rate according to the user add up, particularly, the statistical function in can the maintenance data storehouse calculates number of clicks, and sorts from more to less by number of clicks.Change in the example at another, background service system can be defined as the advertisement of recent renewal in described a plurality of advertisements described first advertising message.Change in the example at another, described background service system can be judged the form that described portable terminal is supported according to the form of the described ad-request information that receives, for example, described background service system can be defined as described first advertising message with the advertising message identical with the form of the ad-request information that receives.

Execution in step S225 sends described first advertising message to described portable terminal then.Preferably, described first advertising message can adopt various ways, and for example, first advertising message fewer for amount of information can directly send to described portable terminal with text formatting; For the first bigger advertising message of amount of information, for example described advertising message is a page, can send a web site url address so to described portable terminal, described then portable terminal access GPRS network is opened described link and just can be browsed relevant advertisements information; Perhaps working as described first advertising message is one section video, can send a media file so to described portable terminal.It will be appreciated by those skilled in the art that described background service system can send to described portable terminal according to the suitable load mode of above-mentioned first different advertisement information contents selection.

Last execution in step S226, described portable terminal shows described first advertising message.Particularly, described portable terminal shows described first advertising message by the display unit (for example display screen) that it comprised, and more specifically, those skilled in the art can realize this step with reference to described step S213, do not repeat them here.

Preferably, described advertisement identification information can be stored in described first radio-frequency unit or the less radio-frequency induction point at the described first radio-frequency unit place in, wherein, at the less radio-frequency induction point that is positioned at diverse geographic location, the described advertisement identification information of its storage can be different, for example can be with the identification information of the reward voucher in described less radio-frequency induction point periphery shop as described advertisement identification information, those skilled in the art understand, because described less radio-frequency induction point is stored described advertisement identification information according to its present position, therefore, described advertisement identification information has reflected the geographical location information of described less radio-frequency induction point, in other words, described advertisement identification information has also reflected the geographical location information of described portable terminal.

One at present embodiment changes in the example, described step S220 can be changed to " identification information of billboard being write radio-frequency card by first radio-frequency unit ", correspondingly, described step S221 is changed to " determining described ad-request information according to the identification information of described billboard ", particularly, described first radio-frequency unit is positioned at billboard, the identification information that in described background service system, has write down described billboard with and the positional information of indicated billboard, for example, can distinguish different billboards by numbering, suppose that described portable terminal responds to mutually with described first radio-frequency unit that is positioned at No. 0002 billboard, write in the radio-frequency card of portable terminal by the identification information of the radio-frequency card read/write device in described first radio-frequency unit so this billboard, be about to number 0002 and write radio-frequency card, preferably, described portable terminal can be directly be defined as ad-request information with the identification information of described billboard, perhaps described portable terminal can also add relevant advertisements information again, such as specific advertisement brand, information such as concrete ad content, and above-mentioned relevant advertisements information is defined as described ad-request information with the identification information of described billboard, further, described background service system receives described ad-request information and determines the position of this billboard according to the identification information of described billboard, be the residing position of described portable terminal, described then background service system will be defined as described first advertising message in the position in the shop corresponding with above-mentioned relevant advertisements information of described portable terminal present position periphery.

And in another variation example of present embodiment, described step S220 can be changed to " geographical location information of billboard being write radio-frequency card by first radio-frequency unit ", correspondingly, described step S221 is changed to " determining described ad-request information according to the geographical location information of described billboard ", particularly, those skilled in the art understand, by carrying out described first radio-frequency unit of described step S220 the radio-frequency card that described portable terminal comprises is carried out read-write operation, preferably, the communication distance of reaction of this wireless communication procedure can be arranged on 10 centimetres, like this, can think that the geographical position of described billboard is identical with the geographical position of described portable terminal.More specifically, described geographical location information can be a geographical coordinate information, and for example, for the billboard in People's Square subway station exit, described geographical location information can comprise " People's Square subway station " this keyword; Described geographical location information can also be a zone name information, for example, the geographical location information that is positioned at the billboard of Wangfujing can be " Wangfujing " and " Wangfujing DongFang Plaza ", the user can select " Wangfujing " or " Wangfujing DongFang Plaza " as described ad-request information by described portable terminal like this, and then described background service system can provide described first advertising message in the zone that described ad-request information is limited.It will be appreciated by those skilled in the art that corresponding relation, so can determine described first advertising message like a cork owing to the geographical location information of having stored described billboard in the described background service system in advance advertising message corresponding with this geographical location information.

In another variation example of present embodiment, described step S220 can be changed to the step of " reading the described first information from described radio-frequency card by second radio-frequency unit ".Particularly, described information issuing system comprises a radio-frequency card, and described portable terminal comprises at least the second radio-frequency unit, and wherein, the radio-frequency card that described second radio-frequency unit is used for the Xiang Yuqi coupling writes or reading of data.More specifically, described second radio-frequency unit preferably includes the radio-frequency card read/write device, it launches the electromagnetic wave of characteristic frequency to encourage the resonant circuit in the described radio-frequency card to described radio-frequency card, and then the operating voltage that the capacitive accumulation electric charge in the described radio-frequency card is read and write for described radio-frequency card with generation, like this, described portable terminal can read the described first information from described radio-frequency card by described second radio-frequency unit.Those skilled in the art can realize described second radio-frequency unit in conjunction with the NFC technology, do not repeat them here, and for example can adopt the NFC chip that combines induction type card reader, induction type card and point-to-point function in mobile phone; The for example described again first information can transmit between two NFC equipment, and wherein, above-mentioned two NFC equipment can lay respectively in described portable terminal and the billboard.

One at above-mentioned Fig. 1 and Fig. 2 changes in the example, the main body that sends described ad-request information can be described information issuing system, say exactly, it is a pre-process terminal in the described information issuing system, this terminal is used for described portable terminal mutual, for example receives the solicited message of described portable terminal.Particularly, with reference to above-mentioned Fig. 1 and Fig. 2, portable terminal can place described pre-process exterior of terminal or inner radio frequency read/write device by embedded radio-frequency card induction, thereby makes described pre-process terminal can obtain the identification information of described radio-frequency card; Further, ad-request information of described pre-process terminal formation also (is passed through home control network communication protocol) and is sent to described background service system, is determined again described first advertising message to be sent to described portable terminal after described first advertising message by described background service system.Those skilled in the art understand, preferably, the identification information of described radio-frequency card and the identification information of described portable terminal are bound, thereby described background service system can send described first advertising message to it by short message or wap protocol or other wireless communication modes.

In such variation example, described pre-process terminal and described background service system have been formed the main part of information issuing system provided by the invention jointly, and begin to determine and send the process of described first advertising message based on the induction of portable terminal, wherein, described pre-process terminal is preferably located in the billboard, can also not repeat them here with reference to above-mentioned Fig. 4, embodiment illustrated in fig. 5 and variation example particularly.Correspondingly, part steps among Fig. 1 and Fig. 2 needs suitably to change, step S210 for example shown in Figure 1 is changed to " receiving the solicited message from portable terminal; also determine current display ads corresponding identification information ", step S211 is changed to " determining ad-request information according to described identification information; send described ad-request information to described background service system ", particularly, those skilled in the art can not repeat them here with reference to above-mentioned Fig. 1, Fig. 2 and following Fig. 4, embodiment illustrated in fig. 5 and change example and realize such variation example.

More specifically, can understand the foregoing description in conjunction with the sequential chart shown in Figure 11, in this sequential chart, describedportable terminal 4 is near described pre-processterminal 32 and after responding to, send the identification information of described radio-frequency card to it, determine described ad-request information by described pre-process terminal then, and send to describedbackground service system 5 that describedbackground service system 5 is determined and sent described first advertising message to describedportable terminal 4.

Further, in the preference of above-mentioned Fig. 1 and Fig. 2, described pre-process terminal is before described terminal sends the described first information, and described background service system upgrades the described first information of described pre-process end earlier.Particularly, described pre-process terminal induction is behind described portable terminal, upgrade the described first information to described background service system request, the described first information that described background service system will upgrade feeds back to described pre-process terminal, the described first information of described then pre-process terminal after described portable terminal sends renewal.Wherein, described pre-process terminal preferably includes processor, less radio-frequency device and communication module (for example GPRS module), and under the control of processor, described pre-process terminal communicates by communication module and described background service system.For example, businessman can upgrade the discount rate of discounting comparatively continually during festivals or holidays, therefore for up-to-date discounting advertising message is provided to described mobile terminal user, in the time of can working as the described first information of described mobile terminal request, earlier by described background service system with the update of identification information of up-to-date discounting advertising message to described pre-process terminal, then by described pre-process terminal should the discounting advertising message identification information send to described portable terminal as the described first information.And in a less preferred example, described background service system can be termly upgrades the described first information of described pre-process end.

In another preference of above-mentioned Fig. 1 and Fig. 2, described pre-process terminal is by obtaining its identification information and send to described background service system with described mobile induction, determine the described first information according to the feedback information of described background service system then, and send to described portable terminal.Particularly, described pre-process terminal preferably by the wireless induction mode obtain described portable terminal or with the identification information of the radio-frequency card of described mobile terminal binding, and this identification information sent to described background service system, described background service system is determined the corresponding described first information at this identification information, for example can be with the identification information of clothes discount advertising message as the described first information for women user, next described background service system feeds back to described pre-process terminal with the described first information, and described pre-process terminal sends to described portable terminal with the described first information again.

More specifically, can understand the foregoing description in conjunction with the sequential chart shown in Figure 12, in this sequential chart, behind the describedportable terminal 4 of described pre-process terminal 33 inductions, ask describedbackground service system 5 to send the described first information, describedbackground service system 5 feeds back to described pre-process terminal 33 with the described first information, described then pre-process terminal 33 sends to describedportable terminal 4 with the described first information, and describedportable terminal 4 sends described ad-request information and receives, shows described first advertising message to describedbackground service system 5.

Fig. 3 illustrates a third embodiment in accordance with the invention, the flow chart of the control method that releases news to portable terminal in information issuing system.Those skilled in the art understand, present embodiment can be understood that a described specific embodiments embodiment illustrated in fig. 1, present embodiment also can be understood that a described variation example embodiment illustrated in fig. 2 simultaneously, and in fact it described the process of determining first advertising message according to ad-request information.Particularly, in the present embodiment, at first execution in step S230 obtains described ad distribution historical record.Preferably, described ad distribution historical record is stored in the described background service system, particularly, can determine after described first advertising message described first advertising message of being issued to be carried out record, for example, can write down described first advertising message content, issuing time, issue behavior at portable terminal identification information, issue number of times or the like.Less preferred ground, described ad distribution historical record is stored in the described portable terminal, for example, described portable terminal carries out record to described first advertising message after receiving described first advertising message, when described background service system need obtain described ad distribution historical record, send described ad distribution historical record to described background service system by described portable terminal.And change in the example at one, described ad distribution historical record can be stored in the third party system, wherein, this third party system can be gray system, corresponding issue historical record can be searched according to the advertisement identification information that described background service system provides by this third party system, and feeds back to described background service system.

Then execution in step S231 determines described first advertising message according to described ad-request information and ad distribution historical record.For example, the advertising message of described ad-request information request KFC, after then getting access to the ad distribution historical record of KFC by execution in step S230, described background service system just can be determined described first advertising message according to described KFC ad-request information and KFC's ad distribution history information, for example, in the database of described background service system, can carry out record with regard to its number of times of issue at each advertising message to specific described portable terminal issue, described background service system can be defined as the advertising message of issuing the number of times minimum described first advertising message, can also not send advertising message just as yet and sends to the user.Again for example, when the geographical location information of the businessman in the described mobile terminal request issue specific region, can be defined as described first advertising message according to the geographical location information that described mobile terminal request is crossed the maximum businessman of number of times.Again for example, when the advertising message of described mobile terminal request KFC, described background service system can obtain the advertising message of described portable terminal once-requested issue from described ad distribution historical record, then these advertising messages are added up, suppose that described ad distribution historical record shows that the advertising message issue number of times of relevant grilled chicken leg fort set meal is maximum, so described background service system can judge in view of the above that described user prefers this set meal of KFC, and with the up-to-date reward voucher of this set meal as described first advertising message.

The relevant information of last execution in step S232 record and this ad distribution.Particularly, can carry out record to announced number of times in the identification information of the identification information of the advertisement identification information of this ad distribution, ad distribution time, the described portable terminal that is distributed to, the radio-frequency card that is distributed to and the special time period.Preferably, can in the database of described background service system, write down relevant information with this ad distribution; Can also be recorded in described portable terminal or the third party system.

One at present embodiment changes in the example, described step S230 can be changed to step and " obtain first geography information from a GIS-Geographic Information System ", correspondingly, described step S231 is changed to step and " determines described first advertising message according to described ad-request information and described first geography information ", particularly, in this variation example, at first execution in step " is obtained first geography information from a GIS-Geographic Information System ", more specifically, described background service system sends to described GIS-Geographic Information System with the positional information of described portable terminal, described GIS-Geographic Information System is defined as the geography information in annex zone, described portable terminal present position described first geography information and sends to described background processing system, execution in step " is determined described first advertising message according to described ad-request information and described first geography information " then, for example, described first geography information preferably includes the Architectural Equipment information of described portable terminal present position periphery, the title that comprises a businessman in the described ad-request information then can be defined as described first advertising message with the address information from this nearest businessman of described portable terminal present position.For example described ad-request information comprises " McDonald ", described first geography information comprises " Shanghai permanent grand square ", then will be positioned at the address of McDonald on permanent grand square, Shanghai nearest (for example CITIC PACIFIC) and reward voucher in the lump as described first advertising message.Again for example, described first geography information preferably includes the traffic route information of described portable terminal present position periphery, comprise destination-address in the described ad-request information, then the public transit vehicle information that arrives this destination can be defined as described first advertising message, perhaps best route be defined as described first advertising message; Again for example, described first geography information preferably includes the cartographic information of described portable terminal present position periphery, then this cartographic information can be defined as described first advertising message.Change in the example at another, described first geography information comprises the concrete pinpoint geographical indication information that is used for, GPS information for example, can determine a plurality of Business Information included in the described ad-request information this moment earlier, come seriatim more businessman by described gps coordinate then near described first geography information, further with this businessman for information about as described first advertising message.

Those skilled in the art understand, GIS-Geographic Information System is operand with the spatial data, its each data are all encoded to realize that the aggregation of data that GIS-Geographic Information System has, simulation and assay ability make it be different from general information system to its location, qualitative and quantitative description according to unified geographical coordinate.Therefore, those skilled in the art can select to obtain described first geography information from GIS-Geographic Information System or general information system in conjunction with actual needs.For example in another variation example of present embodiment, described step S230 can be changed to " identification information according to described radio-frequency unit or radio-frequency card obtains described first geography information from database ", correspondingly, described step S231 is changed to step and " determines described first advertising message according to described ad-request information and described first geography information ", particularly, in this variation example, described database can be stored described first geography information that is associated with the identification information of described radio-frequency unit or radio-frequency card in advance, preferably, described first geography information comprises near the food and drink of described radio-frequency unit or radio-frequency card present position, the shopping and the address of public place of entertainment or information such as preferential are associated.In a preference, after determining described first geography information according to above-mentioned identification information, according to described ad-request information the partial information of described first geography information is defined as described first advertising message further, for example, suppose that described radio-frequency unit or radio-frequency card are positioned at the Nanjing Road, then the address information in all shops on the Nanjing Road is defined as described first geography information according to its identification information, if the address of described ad-request information request fast food restaurant, then the address of KFC and McDonald is defined as described first advertising message on the Nanjing Road.

Fig. 4 illustrates according to a specific embodiment of the present invention, the network topological diagram of the information issuing system that releases news to portable terminal in information issuing system.Particularly, comprise a station stop board by using 6 in the described network topological diagram, comprised first radio-frequency unit (not shown among Fig. 4) on the station stop board by using 6 described stating, described first radio-frequency unit comprises the radio-frequency card read/write device, change in the example at one, this described first radio-frequency unit also can be positioned on doorplate, the vehicles and the means of transportation of billboard, building entrance.Portable terminal 7 comprises wireless radio frequency modules, and described wireless radio frequency modules preferably is made of wireless radio frequency antenna and radio-frequency card, also comprises base station 8 and background service system 9.More specifically, a described portable terminal 7 that wireless radio frequency modules is housed is put into the induction region of described first radio-frequency unit as the user, be that radio-frequency card has entered into an alternating magnetic field or electromagnetic field in the described wireless radio frequency modules, if what receive that the radio-frequency card read/write device sends in the less radio-frequency device specially decides radiofrequency signal, just can rely on the energy that induced current obtained to send out the relevant information (being passive label or passive label) that is stored in the described radio-frequency card, perhaps initiatively send the signal (being active label or active tag) of a certain frequency, after the radio-frequency card read/write device reads information and decoding, deliver to CIS and carry out the relevant data processing.

And change in the example at one, described station stop board by using 6 comprises a radio-frequency card, described portable terminal 7 comprises second radio-frequency unit, in fact this second radio-frequency unit uses as less radio-frequency read/write device, described portable terminal 7 read by described second radio-frequency unit be arranged in described station stop board by using 6 described radio-frequency card to obtain the described first information.Such variation example guarantees in fact all that with present embodiment described portable terminal can obtain the described first information, will not give unnecessary details.

Those skilled in the art understand, the described induction region scope of close distance radio frequency card read/write device is generally at several centimetres to tens centimetres, the mass transit card that uses at ordinary times such as us, and the described induction region scope of some remote radio-frequency card read/write devices is between 3 meters to 10 meters, even more farther, such as the card reader that applies to personnel channel's identification.And the transmission of these data is to send and receive by the wireless radio frequency antenna in the wireless radio frequency modules.Described then portable terminal 7 is determined described ad-request information according to the described first information, and preferably send described ad-request information to described background service system 9 by mobile communication, those skilled in the art understand, described mobile communication is mainly realized by base station 8, described base station 8 is in certain area of radio coverage, by mobile switching center, and carry out the information transmission between the described mobile telephone terminal 7.Last described background service system 9 is determined described first advertising message (with reference to figure 3) according to described ad-request information, then described first advertising message is sent to described portable terminal 7 by described base station 8, described portable terminal 7 shows described first advertising message.Preferably, described background service system 9 comprises the advertising message that a large-scale database is used for writing down and storing described user profile and each trade company, can database be operated by modes such as data base querying, interpolation, deletion, modifications, obtain needed information; And change in the example at one, advertising message can be stored in the third party database, and for example in the database of businessman, this does not influence flesh and blood of the present invention, does not repeat them here.

In a preference of present embodiment, described portable terminal 7 can pass through the GPRS network accessing Internet.Those skilled in the art understand, GPRS is a wireless packet data systems, as long as user one opens the GPRS terminal, just be attached on the GPRS network, thereby GPRS realizes mobile Internet function by the intercommunication that allows existing Internet and new GPRS network, and just the user is connected to the Internet by the gateway GGSN of gprs system.And change in the example at one, described portable terminal 7 can be a 3G mobile, those skilled in the art understand, 3G mobile is fast more a lot of than 2G on the speed of transmission data, makes the user in web page browsing, receiving and dispatching mail, more convenient and quicker during file in download, therefore described background service system can adopt forms such as web site url or Email to send, and the form of described first advertising message can comprise text and multimedia file when sending described first advertising message to 3G mobile.

One at present embodiment changes in the example, described portable terminal 7 can also pass through other network insertion the Internets, for example, thereby described portable terminal 7 can insert the Internet by the Wi-Fi technology connects described background service system 9, those skilled in the art understand, Wi-Fi is a kind of wireless broad band technology, by accessing points (being Wi-Fi Hotspot) is installed on the internet, can carry out short range transmissions by wireless signal, when the equipment (for example PocketPC) of a support Wi-Fi ran into a focus, this equipment can be connected to that network with wireless mode; Again for example, thereby described portable terminal 7 can insert the Internet by Bluetooth technology connects described background service system 9, those skilled in the art understand, Bluetooth technology and Wi-Fi technology type seemingly all belong to short distance wireless technical, and described portable terminal 7 can comprise bluetooth module, this bluetooth module comprises the driving of Bluetooth adapter, and have a virtual bluetooth network interface card, and open Bluetooth function when described portable terminal 7, it just can be sought automatically and insert the Internet by router; Again for example, thereby described portable terminal 7 can insert the Internet by the ZigBee technology connects described background service system 9, the ZigBee technology is a kind of emerging short distance, the wireless communication technology of low-power consumption, ZigBee be one by a wireless data sending network platform can how forming to 65000 wireless data transmission modules, the similar mobile network's of each ZigBee network digital transmission module a base station, in whole network range, can intercom mutually between them, when described portable terminal 7 inserts the ZigBee network, be equivalent to increase a mobile base station, it can interconnect transport data communications with existing mobile network base station and the Internet; Again for example, thereby described portable terminal 7 can insert the Internet by the Wimax technology connects described background service system 9, the Wimax technology is a wireless MAN (WMAN) technology, described portable terminal 7 can utilize base station (BS), relay stations (RS) and user base station (SS), communicates by Wimax network and described background service system 9; Again for example, can adopt the UWB technology, described portable terminal 7 can be connected on the Internet by the interface card of WLAN (wireless local area network) (LAN) module and personal area network (PAN) module, thereby connects described background service system 9.Those skilled in the art can change in conjunction with prior art and more embodiment, do not repeat them here.

It will be appreciated by those skilled in the art that described background service system 9 can send described first advertising message to described portable terminal in several ways.Preferably, can be by inserting the corresponding mode in the Internet, for example GPRS communication modes, Wifi communication modes and Wimax communication modes with described portable terminal; Preferably, can also adopt mobile communication modes such as LET communication modes, TDSCDMA communication modes or WCDMA communication modes.Those skilled in the art can realize above-mentioned mobile communication in conjunction with prior art, do not repeat them here.

Fig. 5 illustrates according to another embodiment of the present invention, the sequential chart of the control method that releases news to portable terminal in information issuing system.Particularly, in the present embodiment, at first execution in step 1.,portable terminal 4 is near first radio-frequency unit 31, and respond to mutually with described 2 first radio-frequency units 31, wherein, the electromagnetic wave that the radio-frequency card of described first radio-frequency unit 31 in described portable terminal 4 launched one group of characteristic frequency makes the capacitive accumulation electric charge in this radio-frequency card, when the electric charge of electric capacity ran up to some, this radio-frequency card just can send or receiving data information.Execution in step 2. then, described first radio-frequency unit 31 sends the described first information to described portable terminal 4, wherein, the described first information is written in the radio-frequency card of described portable terminal 4, and described portable terminal 4 obtains the described first information by reading this radio-frequency card.Next execution in step 3., described portable terminal 4 is determined described ad-request information according to the described first information, wherein, the user can read the described first information by the display screen of described portable terminal 4, then the user can according to the hobby of oneself edit the described first information and with it as described ad-request information.Then by execution in step 4., described portable terminal 4 sends described ad-request information to background service system 5, and preferably, described portable terminal 4 sends described ad-request information by wireless communication mode to described background service system 5.Next execution in step 5., GIS-Geographic Information System 6 sends described first geography information to described background service system 5, particularly, described background service system 5 is asked described first geography information to described GIS-Geographic Information System 6 after receiving described ad-request, and described then GIS-Geographic Information System 6 sends described first geography information to described background service system 5.6. described background service system 5 continues execution in step after receiving described first geography information, described background service system 5 is determined described first advertising message (can realize with reference to figure 3 at least) according to described ad-request information and described first geography information, further, by execution in step 7., described background service system 5 sends described first advertising message to described portable terminal 4.At last, by execution in step 8., described portable terminal 4 shows described first advertising message.

In the present embodiment, describedportable terminal 4 is determined described ad-request information and is sent to describedbackground service system 5 according to the described first information, those skilled in the art understand, such process is the hobby of consumer positioning further, thereby can satisfy user's demand more accurately according to described first advertising message that described advertising message is determined.In a preference, the described first information comprises advertising message tabulation, the user can increase by the content in the tabulation of 4 pairs of these advertising messages of described portable terminal, deletion and retouching operation, like this, the content in this advertising message tabulation can meet user's demand fully after the user edits.In another preference, the described first information comprises the classification of advertising message, for example this classification can comprise transport information classification, catering information classification, movie theatre information category and the Financial Information classification of described first radio-frequency unit, 31 peripheries, the user can according in the above-mentioned advertising message classification of actual selection any or appoint a plurality of classifications as described ad-request information, like this, describedbackground service system 5 can be defined as described first advertising message with the advertising message of respective classes according to user-selected advertising message classification.

Those skilled in the art also understand, in the present embodiment, described ad-request information sends to describedbackground service system 5 by describedportable terminal 4, can make full use of the communication function of described portable terminal 4 like this, be used for and describedbackground service system 5 communicating devices thereby needn't in described first radio-frequency unit 31 (or the device at its place), dispose, thereby can reduce the cost of described first radio-frequency unit 31, especially when the quantity of described first radio-frequency unit 31 more for a long time, when for example layouting in the public place in a city, the present invention can make full use of the communications of Mobile Terminals function and the advantage that reduces communication site cost will become more obvious.

With reference to figure 4 and Fig. 5, it will be appreciated by those skilled in the art that the foregoing description provides feasible technical scheme for the user initiatively obtains advertising message.For example, preferably, when subscriber station is watched an advertisement A before a billboard, it wishes to understand the more information of this advertisement corresponding goods very much, according to the foregoing description, then it can respond to the RFID card reader that is provided with in this billboard by the mobile phone that is embedded with rfid card, thereby the identification information of this rfid card is sent to the control device of (for example shown in Figure 6) in the described billboard.At this moment, described control device can pass through its internal information, promptly is stored in the data in this control device local storage, directly determines described first advertising message, and directly send to described rfid card, thereby make these information to be obtained by described mobile phone by the RFID card reader; Also can described first advertising message be sent to described mobile phone by agreements such as WiFi, this moment, described mobile phone should comprise the WiFi receiving system, did not repeat them here.And change in the example at another, described control device sends to a background service system with described RFID, and by this background service system determine (with reference to figure 3) after described first advertising message, by the GPRS agreement or similarly home control network communication protocol described first advertising message is sent to described mobile phone, this moment, described mobile phone should comprise the GPRS receiving system, did not repeat them here.

Preferably, in above-mentioned two processes, described control device is also determined a keyed advertising information simultaneously, it is the described user advertisement that described billboard is showing when responding to described rfid card, promptly when described control device received described induced signal, the index information of determining current display ads simultaneously was as the index information that is requested advertisement.Preferably for eliminate that induction postpones may, can also set described control device is received N display ads during second before the described induced signal index information as described index information, this does not influence flesh and blood of the present invention.Further, described control device sends to described background service system with this keyed advertising information and described rfid card identification information, thereby described background service system is determined described first advertising message according to described keyed advertising information, those skilled in the art understand, similarly, embodiment illustrated in fig. 3 and variation example also can be determined described first advertising message with reference to such mode, does not repeat them here.

Further, when sending the above-mentioned ad-request information that comprises described keyed advertising information, described control device can also send above-mentioned first geography information, thereby to determine and this control device place with similar mode embodiment illustrated in fig. 3, in other words with the most suitable relevant advertisements information in described portable terminal position of initiating this ad-request, for example its nearest dining room of recommended distance and the transmission electronic coupons relevant with this dining room do not repeat them here.

It will be appreciated by those skilled in the art that by the foregoing description, can realize secondary visit, thereby promote the development of degree of depth advertisement the information of reporting in the billboard.And, because the user initiatively initiates ad-request by portable terminal, thus advertising plane to object more accurate.Similarly, such control device and corresponding background service system, control method can also be applied to other occasions, for example the front door of a tame courtyard is provided with a RFID card reader or rfid card, correspondingly when visit person or pedestrian way are crossed, can respond to initiate request by the portable terminal that has rfid card or RFID card reader, correspondingly, described background service system is issued this portable terminal by the GPRS base station with predefined introduction about this courtyard.Similarly, those skilled in the art can also realize other application, do not repeat them here.

Fig. 6 illustrates a fourth embodiment in accordance with the invention, the structural representation of the control device that releases news to portable terminal in information issuing system.Particularly, described control device comprisesbillboard 3,portable terminal 4 andbackground service system 5, wherein, describedbackground service system 5 is used for sending first advertising message to describedportable terminal 4, describedbillboard 3 comprises first radio-frequency unit 31, wherein, described first radio-frequency unit 31 is used for sending the first information to described portable terminal 4.More specifically, describedportable terminal 4 receives the described first information that described first radio-frequency unit 31 sends, wherein, the described first information preferably can comprise in the geographical location information of the identification information of identification information, billboard of advertisement and billboard any or appoint multiple information, described thenportable terminal 4 sends ad-request information according to the described first information to describedbackground service system 5, describedbackground service system 5 receives described ad-request information, and sends first advertising message according to described ad-request information to describedportable terminal 4.

Preferably, described portable terminal 4 comprises first deriving means 41, first dispensing device 42 and first display unit 43, wherein, described first deriving means 41 is used for obtaining the described first information by wireless radio frequency mode, described first dispensing device 42 is used for sending ad-request information according to the described first information to described background service system 5, and described first display unit 43 is used to show described first advertising message.Preferably, described first deriving means 41 comprises radio-frequency card 411, described first radio-frequency unit 31 comprises the radio-frequency card read/write device, it encouraging the resonant circuit in the described radio-frequency card 411, and then makes capacitive accumulation electric charge in the described radio-frequency card 411 to produce the operating voltage for its read-write to the electromagnetic wave of described radio-frequency card 411 emission characteristic frequency; Further, the softwares that processor moved in the described radio-frequency card 411 utilize APDU (Application Protocol Data Unit) agreement to communicate by letter with described first deriving means 41, thereby control and use described portable terminal to read the described first information by STK (the SIM TOOL KIT) function of described first deriving means 41.Further, described first deriving means 41 sends to described first dispensing device 42 with the described first information after obtaining the described first information, and described first dispensing device 42 sends ad-request information according to the described first information to described background service system 5.Particularly, described first dispensing device 42 can send to described background service system 5 as described ad-request information with the described first information, also can edit the described first information, and the described first information after will editing by described first dispensing device 42 is as described ad-request information, preferably, the described first information comprises the network address of described background service system 5 at least, and described like this first dispensing device 42 can send described ad-request information according to this network address.Wherein, described portable terminal 4 shows described first advertising message by described first display unit 43, for example, described background service system 5 passes through the mode of SMS after described portable terminal 4 sends described first advertising message, and described portable terminal shows this note by described first display unit 43 (for example display screen).

Preferably, described background service system 5 comprises first receiving device 51, second definite device 52, the 3rd dispensing device 53 and first tape deck 54, wherein, described first receiving device 51 is used to receive described ad-request information, described second determines that device 52 is used for determining described first advertising message according to described ad-request information, described the 3rd dispensing device 53 is used for sending described first advertising message to described portable terminal, and described first tape deck 54 is used to write down the information relevant with this ad distribution.Wherein, described first advertising message can adopt multiple mode, and preferably, described first advertising message can adopt forms such as note, multimedia message, FLASH, image and video.Particularly, described first receiving device 51 preferably receives described ad-request information by mobile communication, described then second definite device 52 is determined described first advertising message according to described ad-request information, for example can find out correspondent advertisement information by the advertisement identification information that is comprised in the described ad-request information in database.When a plurality of advertisement of described ad-request information correspondence, described second determines that device 52 can sort according to the order of the Chinese Pin Yin initial of different advertised names, determines described first advertising message with the advertisement corresponding with come first advertised name on order then; Described second determines that device 52 also can be defined as described first advertising message with the highest advertisement of clicking rate in described a plurality of advertisements; Described second determines that device 52 also can be defined as the advertisement of recent renewal in described a plurality of advertisements described first advertising message.Described then second determines that device 52 triggers described the 3rd dispensing device 53 and sends described first advertising message to described portable terminal 4, for example, first advertising message fewer for amount of information can directly send to described portable terminal with text formatting, can send a web site url address to described portable terminal for the first bigger advertising message of amount of information; Again for example, if described first advertising message is one section video, then can send a media file to described portable terminal.It will be appreciated by those skilled in the art that described the 3rd dispensing device 53 can send to described portable terminal according to the suitable load mode of above-mentioned first different advertisement information contents selection.Preferably, by described first tape deck, the 54 records information relevant with this ad distribution, particularly, described first tape deck 54 can carry out record to announced number of times in the identification information of the identification information of the advertisement identification information of this ad distribution, ad distribution time, the described portable terminal that is distributed to, the radio-frequency card that is distributed to and the special time period.

Those skilled in the art illustrate the described application scenarios of embodiment in conjunction with above-mentioned Fig. 4 and understand, the device that present embodiment is described can be understood as a kind of advertising message distribution platform, wherein, described advertising message distribution platform comprises portable terminal, it comprises wireless radio frequency modules, background service system, it is used for sending first advertising message to described portable terminal, first radio-frequency unit, it is used for sending the first information to described portable terminal, wherein, behind the described first information of described portable terminal reception from described first radio-frequency unit, generate an ad-request information according to the described first information, and send first advertising message to described portable terminal based on the described background service system of described ad-request information.Preferably, described wireless radio frequency modules comprises radio-frequency card.

Fig. 7 illustrates according to a fifth embodiment of the invention, the structural representation of the control device that releases news to portable terminal in information issuing system.Those skilled in the art understand in conjunction with above-mentioned embodiment shown in Figure 6, one that present embodiment can be interpreted as above-mentioned the 4th embodiment shown in Figure 6 changes example, its difference is, described first radio-frequency unit 31 is changed to described radio-frequency card 32 in the present embodiment, and described radio-frequency card 411 is changed to described second radio-frequency unit 412 in the present embodiment.Particularly, in the present embodiment, described device comprise billboard 3 ', portable terminal 4 ' and background service system 5, wherein, described billboard 3 ' comprise radio-frequency card 32, described portable terminal 4 ' obtain the first information from described radio-frequency card 32, described background service system 5 are used for to described portable terminal 4 ' transmission first advertising message.More specifically, described portable terminal 4 ' from described radio-frequency card 32, obtain the first information, described then portable terminal 4 ' send ad-request information to described background service system 5 according to the described first information, described background service system 5 receives described ad-request information, and according to described ad-request information to described portable terminal 4 ' transmission first advertising message.

Preferably, described portable terminal 4 ' comprise first deriving means 41 ', first dispensing device 42 and first display unit 43, wherein, described first deriving means 41 ' be used for obtaining the described first information by wireless radio frequency mode, described first dispensing device 42 is used for sending ad-request information according to the described first information to described background service system 5, and described first display unit 43 is used to show described first advertising message.Preferably, described first deriving means 41 ' comprise second radio-frequency unit 412, wherein, the radio-frequency card that described second radio-frequency unit 412 is used for the Xiang Yuqi coupling writes or reading of data, particularly, described radio-frequency card 32 stores the identification information of its present position of indication, described second radio-frequency unit 412 preferably includes the radio-frequency card read/write device, it launches the electromagnetic wave of characteristic frequency to encourage the resonant circuit in the described radio-frequency card 32 to described radio-frequency card 32, and then make the capacitive accumulation electric charge in the described radio-frequency card 32 supply the operating voltage of its read-write with generation, like this, described first deriving means 41 ' can from described radio-frequency card 32, read the described first information by described second radio-frequency unit 412.Wherein, those skilled in the art can realize described second radio-frequency unit in conjunction with the NFC technology, do not repeat them here.

Preferably, describedbackground service system 5 comprises first receivingdevice 51, seconddefinite device 52, the3rd dispensing device 53 andfirst tape deck 54, wherein, described first receivingdevice 51 is used to receive described ad-request information, described second determines thatdevice 52 is used for determining described first advertising message according to described ad-request information, described the3rd dispensing device 53 is used for sending described first advertising message to described portable terminal, and describedfirst tape deck 54 is used to write down the information relevant with this ad distribution.Those skilled in the art can realize describedbackground service system 5 in conjunction with above-mentioned embodiment shown in Figure 6, do not repeat them here.

Those skilled in the art illustrate the described application scenarios of embodiment in conjunction with above-mentioned Fig. 4 and understand, the device that present embodiment is described can be understood as a kind of advertising message distribution platform, wherein, described platform comprises portable terminal, it comprises second radio-frequency unit, described second radio-frequency unit is used to read the first information, background service system, it is used for sending first advertising message to described portable terminal, wireless radio frequency modules, it is used to send the described first information, wherein, described portable terminal generates an ad-request information according to the described first information after obtaining the described first information by described second radio-frequency unit, and sends first advertising message based on the described background service system of described ad-request information to described portable terminal.Preferably, described wireless radio frequency modules comprises radio-frequency card.

Change in the example above-mentioned Fig. 6 or one embodiment illustrated in fig. 7, describedfirst tape deck 54 can be omitted, for example when described second determined thatdevice 52 does not need to determine described first advertising message according to described ad distribution historical record, then describedfirst tape deck 54 can be omitted; For example when described ad distribution historical record during by described portable terminal or third party's system log (SYSLOG), then describedfirst tape deck 54 can be omitted again.

Change in example at above-mentioned Fig. 6 or embodiment illustrated in fig. 7 another, describedfirst display unit 43 can be omitted, for example, the user whether need can select display ads information after described portable terminal received described first advertising message, preferably, whether the inquiry user needs to show described first advertising message earlier before showing described first advertising message, this moment, the user can select not show described first advertising message, for example, can show a choice box by the display screen of portable terminal, inquire whether described user needs display ads information,, then show described first advertising message if the user selects "Yes"; If the user selects "No", then do not show described first advertising message, described under these circumstancesfirst display unit 43 can be omitted.For example described again first advertising message is reported with the form of voice, and then describedfirst display unit 43 can be omitted.

In above-mentioned Fig. 6 and/or variation example embodiment illustrated in fig. 7, described the 3rd dispensing device comprises the 5th dispensing device (not shown), it is used for sending described first advertising message to billboard 3 (being pre-procesor), correspondingly, describedbillboard 3 comprises the 5th receiving system (not shown), and it is used to receive described first advertising message; And the 6th dispensing device (not shown), it is used for sending described first advertising message to described portable terminal.In such variation example, afterbackground service system 5 had been determined first advertising message, it at first sent it tobillboard 3, sent to describedportable terminal 4 by billboard 3 (for example by the radio frequency communication mode) again, did not repeat them here.

Change in example at above-mentioned Fig. 6 and/or embodiment illustrated in fig. 7 another, described the 3rd dispensing device comprises the 7th dispensing device (not shown), it is used for sending first advertisement identification information to described billboard 3 (being pre-procesor), wherein, described first advertisement identification information is used to indicate described first advertising message.Correspondingly, describedbillboard 3 comprises that the 5th determines the device (not shown), and it is used for determining described first advertising message according to described first advertisement identification information; And the 6th dispensing device (not shown), it is used for sending described first advertising message to described portable terminal.In this variation example, described billboard can be determined definite voluntarily described first advertising message of device by the described the 5th, preferably, in describedbillboard 3, a plurality of advertising messages have been stored, just can from these stored advertising messages, determine described first advertising message by described first advertisement identification information, thereby avoided the instantaneous transmission of described first advertising message, can raise the efficiency.Further, it will be appreciated by those skilled in the art that described stored advertising message can be downloaded to describedbillboard 3 in spare time, also can upgrade these stored advertising messages, do not repeat them here by the mode of manual updated stored device.

Change in example at above-mentioned Fig. 6 and/or embodiment illustrated in fig. 7 another, described billboard 3 (being pre-procesor) also comprises the second receiving system (not shown), it is used for responding to describedportable terminal 4 by wireless radio frequency mode, and the second request unit (not shown), it is used for to the described first information of described background service system request, and the 3rd receiving system (not shown), it is used to receive the described first information from described background service system.In such variation example, do not have the explicit user information of interest in the describedbillboard 3, perhaps shown INFORMATION OF INCOMPLETE, at this moment, described user at first responds to describedbillboard 3 byportable terminal 4, correspondingly, describedbillboard 3 also correspondingly shows to background service system request user's interest information (for example complete advertisement) by above-mentioned second request unit, and then, do not repeat them here by Fig. 6 or the next depth information (i.e. first advertising message) of device shown in Figure 7 to described portable terminal 4 these information of transmission.

With reference to above-mentioned Fig. 6 and/or embodiment illustrated in fig. 7, those skilled in the art understand, describedbillboard 3 andbackground service system 5 have constituted information issuing control system provided by the invention jointly, in other words, describedbillboard 3 andbackground service system 5,portable terminal 4 have constituted information issuing control system provided by the invention jointly.Describedportable terminal 4 and describedbillboard 3, describedbackground service system 5 can realize the depth information of displayed information in the billboard is sent to the process of describedportable terminal 4 by the work-based logic of Fig. 5 or Figure 11 or Figure 12, perhaps can not show the process of coming at first to show preliminary information and then display depth information in any information by the control ofbackground service system 5 on described billboard in billboard.Those skilled in the art can realize described information issuing control system in conjunction with above-mentioned Fig. 5 or Figure 11 or Figure 12 and dependence diagram set forth in the present invention, do not repeat them here.

Further, it will be appreciated by those skilled in the art that the describedbillboard 3 of Fig. 6 or Fig. 7 only is an embodiment, is not limitation of the invention.For example, describedbillboard 3 also can be changed to station stop board by using, perhaps places the guidance system on the vehicles, the means of transportation.Further,such billboard 3 can also be changed to the navigation board in the museum, for example when the visitor responds to by portable terminal and this navigation board, then this navigation board sends to background service system with its object of guiding (for example a width of cloth is drawn) information, thereby background service system can send to described portable terminal by the GPRS mode with the specifying information of this object (for example a width of cloth is drawn).Similarly use, also can be applied in the car exhibition, be that the visitor responds to the induction installation (for example described first radio-frequency unit of Fig. 6) that is provided with on the new car by portable terminal, thereby the promotion information relevant with this new car can be sent to described portable terminal by bluetooth approach.

Further, it will be appreciated by those skilled in the art that described portable terminal 3 can be an equipment, also can be a plurality of equipment.For example when described portable terminal 3 are the mobile processing devices that comprise radio-frequency card, then itself so long as this equipment get final product.For example work as the employed portable terminal of user again and itself do not have radio-frequency enabled, can come to finish the function of setting forportable terminal 3 among the present invention with the described portable terminal that does not possess radio-frequency enabled this moment by an external radio-frequency card, this function comprises at least: less radio-frequency inducing function and section processes function for example show described first advertising message.It will be appreciated by those skilled in the art that so external radio-frequency card can be the Velo card (www.velo.com.cn) that Wei Luocheng provides at least, also can be the RFID-SIM card that China Mobile releases, and this does not influence flesh and blood of the present invention, will not give unnecessary details.

Fig. 8 illustrates according to a sixth embodiment of the invention, the structural representation offirst dispensing device 42 in Fig. 6 or the portable terminal shown in Figure 7.Particularly, in the present embodiment, describedfirst dispensing device 42 comprises that first determines thedevice 421 andsecond dispensing device 422, wherein, described first determines thatdevice 421 is used for determining described ad-request information according to the described first information that describedsecond dispensing device 422 is used for sending described ad-request information by mobile communication to described background service system.More specifically, described first determines to trigger describedsecond dispensing device 422 afterdevice 421 definite described ad-request information, describedsecond dispensing device 422 is to send described ad-request information as the mode that sends SMS, send to the base station by up link, from the base station by down link information is sent to corresponding describedbackground service system 5 then, more specifically, utilize the communication process of mobile communication to be realized, do not repeat them here with reference to embodiment shown in Figure 4.

In a preference, described firstdefinite device 421 is determined described ad-request information according to the described advertisement identification information that is comprised in the described first information.For example, when described advertisement identification information was a certain advertisement brand message, described first determined thatdevice 421 can directly be defined as described ad-request information with this advertisement brand message; Again for example, when described advertisement identification information comprises a plurality of advertisement identification information, described first determines thatdevice 421 can choose wherein several keywords as described ad-request information, can delete as required also after several advertisement identification information that advertisement identification information with remainder is as described ad-request information.

In another preference, described firstdefinite device 421 is determined described ad-request information according to the identification information of the described billboard that is comprised in the described first information.For example, described first determines thatdevice 421 can be directly be defined as ad-request information with the identification information of described billboard, perhaps described first determines thatdevice 421 can also add relevant advertisements information again, such as specific advertisement brand, information such as concrete ad content, and above-mentioned relevant advertisements information is defined as described ad-request information with the identification information of described billboard, further, describedbackground service system 5 receives described ad-request information and determines the position of this billboard according to the identification information of described billboard, and described thenbackground service system 5 will be defined as described first advertising message in the position in the shop corresponding with above-mentioned relevant advertisements information of described portable terminal 4 present position peripheries.

In another preference, described firstdefinite device 421 is determined described ad-request information according to the described geographical location information that is comprised in the described first information.Wherein, described geographical location information can be a geographical coordinate information, and described first determines thatdevice 421 can be defined as this geographical coordinate information described ad-request information.For example, for the billboard in People's Square subway station exit, described geographical location information can comprise " People's Square subway station " this keyword; Described geographical location information can also be a zone name information, for example, the geographical location information that is positioned at the billboard of Wangfujing can be " Wangfujing " and " Wangfujing DongFang Plaza ", like this, the user can determine thatdevice 421 selects " Wangfujing " or " Wangfujing DongFang Plaza " as described ad-request information by described first, and then described background service system can provide described first advertising message in the zone that described ad-request information is limited.

Fig. 9 illustrates according to a seventh embodiment of the invention, the structural representation in the described device 52 in Fig. 6 or the background service system shown in Figure 7.Particularly, in the present embodiment, described second determines that device 52 comprises second deriving means 521 and the 3rd definite device 522, wherein, described second deriving means 521 is used to obtain described ad distribution historical record, and the described the 3rd determines that device 522 is used for determining described first advertising message according to described ad-request information and ad distribution historical record.More specifically, in a preference, described ad distribution historical record preferably is stored in the database of described background service system 5, and described second deriving means 521 can obtain described ad distribution historical record from the database of described background service system 5.In another preference, described ad distribution historical record is stored in the described portable terminal, for example, described portable terminal carries out record to described first advertising message after receiving described first advertising message, and the described portable terminal of then described second deriving means, 521 requests sends described ad distribution historical record to it.In another preference, described ad distribution historical record can be stored in the third party system, wherein, this third party system can be gray system, then described second deriving means 521 can send advertisement identification information to this third party system, corresponding issue historical record is searched according to the advertisement identification information that described second deriving means 521 provides by this third party system, and feeds back to described second deriving means 521.

Further, described second deriving means 521 triggers the described the 3rd definite device 522 after obtaining described ad distribution historical record, and the described then the 3rd definite device 522 is determined described first advertising message according to described ad-request information and ad distribution historical record.For example, the advertising message of described ad-request information request KFC, the then described the 3rd determines that device 522 can determine described first advertising message according to this KFC's ad-request information and KFC's ad distribution history information.Preferably, in the database of described background service system 5, can carry out record with regard to its number of times of issue at each advertising message to specific described portable terminal issue, the described the 3rd determines that device 522 can be defined as the advertising message of issuing the number of times minimum described first advertising message, can also not send to the user with sending advertising message as yet.Preferably, when the geographical location information of the businessman in the described mobile terminal request issue specific region, the described the 3rd determines that device 522 can be defined as described first advertising message according to the geographical location information that described mobile terminal request is crossed the maximum businessman of number of times.Preferably, when the advertising message of described mobile terminal request KFC, the described the 3rd determines that device 522 can obtain the advertising message of described portable terminal once-requested issue from described ad distribution historical record, then these advertising messages are added up, suppose that described ad distribution historical record shows that the advertising message issue number of times of relevant grilled chicken leg fort set meal is maximum, the so described the 3rd determines that device 522 can judge in view of the above that described user prefers this set meal of KFC, and with the up-to-date reward voucher of this set meal as described first advertising message.

Figure 10 illustrates according to the eighth embodiment of the present invention, described second in Fig. 6 or the background service system shown in Figure 7 determine device 52 ' structural representation.Particularly, in the present embodiment, described second determines that device 52 ' comprise the 3rd deriving means 523 and the 4th determines device 524, wherein, described the 3rd deriving means 523 is used to obtain first geography information, and the described the 4th determines that device 524 is used for determining described first advertising message according to described ad-request information and described first geography information.Preferably, described the 3rd deriving means 523 comprises the 4th deriving means 5231, wherein, described the 4th deriving means 5231 is used for obtaining described first geography information from a GIS-Geographic Information System, particularly, described background service system 5 sends to described GIS-Geographic Information System with the positional information of described portable terminal, described GIS-Geographic Information System is defined as the geography information in annex zone, described portable terminal present position described first geography information and sends to described the 4th deriving means 5231, the described then the 4th definite device is determined described first advertising message according to described ad-request information and described first geography information, for example, described first geography information preferably includes the Architectural Equipment information of described portable terminal present position periphery, the title that comprises a businessman in the described ad-request information, then described the 4th deriving means 5231 can be defined as described first advertising message with the address information from this nearest businessman of described portable terminal present position; Again for example, described first geography information preferably includes the traffic route information of described portable terminal present position periphery, comprise destination-address in the described ad-request information, then described the 4th deriving means 5231 can be defined as described first advertising message with the public transit vehicle information that arrives this destination, perhaps best route is defined as described first advertising message; Again for example, described first geography information preferably includes the cartographic information of described portable terminal present position periphery, and then described the 4th deriving means 5231 can be defined as this cartographic information described first advertising message.

One at present embodiment changes in the example, and described the 4th deriving means 5231 can be changed to the 5th deriving means, and wherein, described the 5th deriving means is used for obtaining described first geography information according to the identification information of described radio-frequency unit or radio-frequency card from database.Particularly, in this variation example, described database can be stored described first geography information that is associated with the identification information of described radio-frequency unit or radio-frequency card in advance, preferably, described first geography information comprises near the food and drink described radio-frequency unit or the radio-frequency card present position, the shopping and the address of public place of entertainment or information such as preferential are associated, described the 5th deriving means is from searching described first geography information database according to above-mentioned identification information, further, described first geography information that described the 5th deriving means will be determined sends to the described the 4th and determines device 524, the described then the 4th determines that device 524 can be defined as described first advertising message with the partial information of described first geography information according to described ad-request information, for example, suppose that described radio-frequency unit or radio-frequency card are positioned at the Nanjing Road, the then described the 4th determines that device 524 is defined as described first geography information according to its identification information with the address information in all shops on the Nanjing Road, if the address of described ad-request information request fast food restaurant, then the address of KFC and McDonald is defined as described first advertising message on the Nanjing Road.

To embodiment illustrated in fig. 12, it will be appreciated by those skilled in the art that under different application scenarios that with reference to above-mentioned Fig. 1 the information interaction relation between described foreground processing unit (for example billboard 3) and the portable terminal can also further change.For example, change in the example at one, described portable terminal comprises that a radio-frequency card also comprises one the 3rd radio frequency device simultaneously, comprises first radio-frequency unit in the processing unit of described foreground.Shown in reference the foregoing description, described foreground processing unit writes data (for example advertisement identification information) by described first radio-frequency unit in described radio-frequency card after, described the 3rd radio frequency device reads the described data that are written into further in described radio-frequency card, thereby obtain these data (for example advertisement identification information) by described the 3rd radio frequency device, and then carry out subsequent treatment, for example above-mentionedstep 3 shown in Figure 5 and step afterwards according to these data.Those skilled in the art with reference to prior art and embodiment provided by the invention, change example and can realize such technical scheme, do not repeat them here.

More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.

Claims (49)

1. a control method that releases news to portable terminal in information issuing control system is characterized in that, comprises the steps:

A. obtain the first information by wireless radio frequency mode;

B. send ad-request information according to the described first information to background service system; And

C. described background service system sends first advertising message to described portable terminal.

2. control method according to claim 1 is characterized in that described information issuing system comprises pre-procesor, and it is corresponding with described background service system, and described step a comprises the steps:

A1. portable terminal receives the described first information from described pre-procesor.

3. control method according to claim 2 is characterized in that, also comprises the steps: before described step a1

-described pre-procesor is responded to portable terminal by wireless radio frequency mode;

-to the described first information of described background service system request;

-described background service system sends the described first information to described pre-procesor.

4. according to claim 2 or 3 described control methods, it is characterized in that, described pre-procesor comprises first radio-frequency unit, its radio-frequency card that is used for the Xiang Yuqi coupling writes or reading of data, described portable terminal comprises at least one radio-frequency card, itself and described first radio-frequency unit are complementary, and wherein, described step a1 comprises the steps:

-by described first radio-frequency unit described at least first information is write described radio-frequency card.

5. control method according to claim 4 is characterized in that, also comprises the 3rd radio frequency device in the described portable terminal, and the described radio-frequency card in itself and the described portable terminal is complementary, and can write or reading of data to described radio-frequency card.

6. according to claim 2 or 3 described control methods, it is characterized in that, described pre-procesor comprises a radio-frequency card, described portable terminal comprises at least the second radio-frequency unit, itself and described radio-frequency card are complementary and are used for writing or reading of data to described radio-frequency card, wherein, described step a1 comprises the steps:

-read the described first information by described second radio-frequency unit at least from described radio-frequency card.

7. control method according to claim 1 is characterized in that described information issuing system comprises pre-procesor, and it is corresponding with described background service system, and described step a comprises the steps:

A1 '. described pre-procesor receives the described first information from portable terminal.

8. control method according to claim 7, it is characterized in that, described pre-procesor comprises first radio-frequency unit, its radio-frequency card that is used for the Xiang Yuqi coupling writes or reading of data, described portable terminal comprises at least one radio-frequency card, itself and described first radio-frequency unit are complementary, and wherein, described step a1 ' comprises the steps:

-read the described first information by described first radio-frequency unit at least from described radio-frequency card.

9. control method according to claim 8 is characterized in that, also comprises the 4th radio-frequency unit in the described portable terminal, and the described radio-frequency card in itself and the described portable terminal is complementary, and can write or reading of data to described radio-frequency card.

10. control method according to claim 7, it is characterized in that, described pre-procesor comprises a radio-frequency card, described portable terminal comprises at least the second radio-frequency unit, itself and described radio-frequency card are complementary and are used for writing or reading of data to described radio-frequency card, wherein, described step a1 ' comprises the steps:

-by described second radio-frequency unit described at least first information is write described radio-frequency card.

11., it is characterized in that described step b comprises the steps: according to each described control method in the claim 1 to 10

B1. determine described ad-request information according to the described first information; And

B2. send described ad-request information to described background service system.

12., it is characterized in that the described step that sends described ad-request information to described background service system comprises the steps: according to the described control method of claim 1 to 11

-send described ad-request information by wireless communication mode to described background service system.

13., it is characterized in that described step b1 comprises the steps: according to claim 11 or 12 described control methods

B11. described portable terminal is determined described ad-request information according to the described first information.

14. control method according to claim 13 is characterized in that, described step b2 comprises the steps:

-described portable terminal sends described ad-request information to described background service system.

15. control method according to claim 13 is characterized in that, described step b1 also comprises the steps:

B12. described portable terminal sends to described pre-procesor with described ad-request information;

Wherein, described step b2 comprises the steps:

-described pre-procesor sends described ad-request information to described background service system.

16., it is characterized in that described step b1 comprises the steps: according to claim 11 or 12 described control methods

B11 '. described pre-procesor is determined described ad-request information according to the described first information.

17., it is characterized in that described step c comprises the steps: according to each described control method in the claim 1 to 16

C1. described background service system receives described ad-request information;

C2. determine described first advertising message according to described ad-request information; And

C3. send described first advertising message to described portable terminal.

18. control method according to claim 17 is characterized in that, described step c2 comprises the steps:

-determine described first advertising message according to described ad-request information and ad distribution historical record.

19. control method according to claim 18 is characterized in that, described step c2 also comprises the steps:

-obtain described ad distribution historical record.

20., it is characterized in that described step c3 comprises the steps: according to each described control method in the claim 15 to 17

C31. send described first advertising message to described pre-procesor;

C32. described pre-procesor sends described first advertising message to described portable terminal.

21., it is characterized in that described step c3 comprises the steps: according to each described method in the claim 15 to 17

C31 '. send first advertisement identification information to described pre-procesor, wherein, described first advertisement identification information is used to indicate described first advertising message;

C32 '. described pre-procesor is determined described first advertising message according to described first advertisement identification information;

C33 '. described pre-procesor sends described first advertising message to described portable terminal.

22., it is characterized in that described step c also comprises the steps: according to each described control method in the claim 1 to 21

The information that-record is relevant with this ad distribution.

23., it is characterized in that described step c2 comprises the steps: according to each described control method in the claim 17 to 22

I. obtain first geography information; And

Ii. determine described first advertising message according to described ad-request information and described first geography information.

24. control method according to claim 23 is characterized in that, any during described step I comprises the steps:

-obtain described first geography information from a GIS-Geographic Information System; Perhaps

-from database, obtain described first geography information according to the identification information of described first radio-frequency unit or radio-frequency card.

25. according to claim 23 or 24 described control methods, it is characterized in that, described first geography information comprise in the following information each or appoint multinomial:

The Architectural Equipment information of-described portable terminal present position periphery;

The traffic route information of-described portable terminal present position periphery;

The geographical location information of-described portable terminal present position; And

The cartographic information of-described portable terminal present position periphery.

26., it is characterized in that the step that sends described first advertising message to described portable terminal among the described step c comprises the steps: according to each described control method in the claim 1 to 25

-send described first advertising message by wireless communication mode to described portable terminal.

27. according to each described control method in the claim 1 to 26, it is characterized in that, also comprise the steps:

D. described portable terminal shows described first advertising message.

28. one kind is used for the information issuing control system that releases news to portable terminal, it is characterized in that, comprises as lower device:

First deriving means, it is used for obtaining the first information by wireless radio frequency mode;

First dispensing device, it is used for sending ad-request information according to the described first information to described background service system; And

The 3rd dispensing device is used for sending first advertising message to described portable terminal.

29. control system according to claim 28 is characterized in that, described information issuing system comprises pre-procesor and background service system, and wherein, described pre-procesor comprises as in the lower device each:

-the first radio-frequency unit, its radio-frequency card that is used for the Xiang Yuqi coupling writes or reading of data, and described portable terminal comprises at least one radio-frequency card, and itself and described first radio-frequency unit are complementary; Perhaps

-one radio-frequency card, its second radio-frequency unit that is used for the Xiang Yuqi coupling writes or reading of data, and described portable terminal comprises second radio-frequency unit at least, and itself and described radio-frequency card are complementary.

30., it is characterized in that described pre-procesor also comprises as lower device according to claim 28 or 29 described control system:

Second receiving system, it is used for responding to described portable terminal by wireless radio frequency mode;

Second request unit, it is used for to the described first information of described background service system request;

The 3rd receiving system, it is used to receive the described first information from described background service system.

31., it is characterized in that described first dispensing device comprises as lower device according to each described control system in the claim 28 to 30:

-the first determines device, and it is used for determining described ad-request information according to the described first information; And

-the second dispensing device, it sends described ad-request information to described background service system.

32. control system according to claim 31 is characterized in that, described second dispensing device comprises: the 3rd dispensing device, it is used for sending described ad-request information by the described background service system of mobile communication.

33. according to each described device in the claim 28 to 32, it is characterized in that, also comprise as lower device:

-first receiving device, it is used to receive described ad-request information; And

-the second determines device, and it is used for determining described first advertising message according to described ad-request information.

34., it is characterized in that described first deriving means and/or described second determines that device is placed in the portable terminal or in the described pre-procesor according to each described control system in the claim 28 to 33.

35. control system according to claim 33 is characterized in that, described second determines that device comprises as lower device:

-Di three determines device, and it is used for determining described first advertising message according to described ad-request information and ad distribution historical record.

36., it is characterized in that described second determines that device also comprises as lower device according to each described control system in the claim 33 to 35:

-the second deriving means, it is used to obtain described ad distribution historical record.

37., it is characterized in that described background service system also comprises as lower device according to each described device in the claim 28 to 36:

-the first tape deck, it is used to write down the information relevant with this ad distribution.

38., it is characterized in that described second determines that device comprises as lower device according to each described control system in the claim 34 to 38:

-Di three deriving means, it is used to obtain first geography information; And

-Di four determines device, and it is used for determining described first advertising message according to described ad-request information and described first geography information.

39. want 38 described control system, it is characterized in that described the 3rd deriving means comprises as in the lower device any according to right:

-Di four deriving means, it is used for obtaining described first geography information from a GIS-Geographic Information System; Perhaps

-Di five deriving means, it is used for obtaining described first geography information according to the identification information of described radio-frequency unit or radio-frequency card from database.

40. according to claim 38 or 39 described control system, it is characterized in that, described first geography information comprise in the following information each or appoint multinomial:

The Architectural Equipment information of-described portable terminal present position periphery;

The traffic route information of-described portable terminal present position periphery; And

The cartographic information of-described portable terminal present position periphery.

41., it is characterized in that described the 3rd dispensing device comprises as lower device according to each described control system in the claim 28 to 40:

-Di four dispensing devices, it is used for sending described first advertising message by wireless communication mode to described portable terminal.

42., it is characterized in that described the 3rd dispensing device comprises according to each described control system in the claim 28 to 41:

The 5th dispensing device, it is used for sending described first advertising message to described pre-procesor;

Wherein, described pre-procesor comprises:

The 5th receiving system, it is used to receive described first advertising message; And

The 6th dispensing device, it is used for sending described first advertising message to described portable terminal.

43., it is characterized in that described the 3rd dispensing device comprises according to each described control system in the claim 28 to 42:

The 7th dispensing device, it is used for sending first advertisement identification information to described pre-procesor, and wherein, described first advertisement identification information is used to indicate described first advertising message;

Wherein, described pre-procesor comprises:

The 5th determines device, and it is used for determining described first advertising message according to described first advertisement identification information; And

The 6th dispensing device, it is used for sending described first advertising message to described portable terminal.

44. according to each described control system in the claim 28 to 43, it is characterized in that described information issuing system also comprises a plurality of portable terminals, wherein, described each portable terminal comprises as in the lower device each:

-the second radio-frequency unit, correspondingly described pre-procesor comprises a radio-frequency card, second radio-frequency unit and described radio-frequency card are complementary and are used for writing or reading of data to described radio-frequency card; Perhaps

-one radio-frequency card, correspondingly, described pre-procesor comprises first radio-frequency unit, described radio-frequency card and described first radio-frequency unit are complementary, and are write or reading of data to described radio-frequency card by described first radio-frequency unit; Perhaps

-one radio-frequency card and the 3rd radio frequency device, correspondingly, described pre-procesor comprises first radio-frequency unit, described radio-frequency card is complementary with described first radio-frequency unit, the 3rd radio frequency device respectively, and is write or reading of data to described radio-frequency card respectively by described first radio-frequency unit, the 3rd radio frequency device.

45., it is characterized in that described wireless communication mode comprises any in the following mode according to each described control system in each described control method and/or the claim 32 to 44 in the claim 12 to 27:

-GPRS communication modes;

-Wifi communication modes;

-Wimax communication modes;

-LTE communication modes;

-TDSCDMA communication modes; Perhaps

-WCDMA communication modes.

46. according to each described control method or control system in the claim 1 to 45, it is characterized in that, described first advertising message comprise in the following information each or appoint multinomial:

-electronic coupons;

-geographical location information; And

-advertising message.

47. according to each described control method or control system in the claim 1 to 46, it is characterized in that, the described first information comprise in the following information each or appoint multinomial:

The identification information of-advertisement;

The identification information of-portable terminal;

The identification information of-billboard; And

The geographical location information of-billboard.

48. according to each described control system in the claim 29 to 47, it is characterized in that, described first radio-frequency unit and/or second radio-frequency unit comprise the radio-frequency card read/write device, described radio-frequency card read/write device with place the radio-frequency card and/or the wireless radio frequency modules of described portable terminal or described pre-process terminal to adapt.

49., it is characterized in that described first radio-frequency unit, radio-frequency card and/or wireless radio frequency modules are arranged in as any of lower device according to each described control method or control system in the claim 1 to 48:

-billboard;

-station stop board by using;

-the vehicles; Perhaps

-means of transportation.

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