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CN101739628A - Game electronic commerce website - Google Patents

Game electronic commerce website
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Publication number
CN101739628A
CN101739628ACN200810173674ACN200810173674ACN101739628ACN 101739628 ACN101739628 ACN 101739628ACN 200810173674 ACN200810173674 ACN 200810173674ACN 200810173674 ACN200810173674 ACN 200810173674ACN 101739628 ACN101739628 ACN 101739628A
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game
unit
system platform
publicity
provider
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杨朝安
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New Chance Business Integration Co ltd
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New Chance Business Integration Co ltd
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Abstract

The invention relates to a game electronic commerce website, which enables participants of games or learning to select certain propaganda object images (such as characters, trademarks or audio-visual electronic files) through the functions of a website system platform or a mobile phone system platform, and implants the propaganda object into the selected games or learning contents. The architecture of the electronic commerce mode mainly comprises a system platform operator, a game player or a learner, a game or learning content provider and a propaganda target provider; the provider of the publicity target provides various publicity targets on a website system platform or a mobile phone system platform, and participants enter the platform for playing games or learning after selecting the combination of the publicity targets through a selectable advertising wall of the website system platform or the mobile phone system platform, so that the advertising benefit is achieved.

Description

Translated fromChinese
游戏性电子商务网站Gaming E-Commerce Site

技术领域technical field

本发明涉及一种电子商务网站,特别涉及一种游戏性电子商务网站。The invention relates to an e-commerce website, in particular to a gaming e-commerce website.

背景技术Background technique

目前由于网络应用的发达,人们已经由网络进行大量的广告、行销、学习等诸多活动。很多的业主也由网络进行广告行销。目前最普遍的网络广告多为在各大网站入口购买广告位置,吸引网络使用者点选进入;再者,则以广告信件的方式,大量传播,不过此一方式,对于网络使用者来说,是一项非常困扰的问题,而通常也无法达到实质的广告效益。At present, due to the development of network applications, people have already carried out a large number of activities such as advertising, marketing, and learning through the network. Many business owners also use the Internet for advertising and marketing. At present, the most common online advertisements are mostly to purchase advertising positions at the entrances of major websites, attracting Internet users to click to enter; moreover, they are spread in large quantities in the form of advertisement letters, but this method is, for Internet users, Is a very troublesome problem, and usually can not achieve substantial advertising benefits.

现有技术中相关技术如中国台湾省公告号M297017是一种网站行销装置结构改良,是包含有至少一电脑且具有浏览器的用户端;一与用户端连接并下载一追踪程序的被追踪网页机构;一与用户端连接的伺服机构,所述伺服机构可在用户端进行网络连线使用时,即可通过追踪程序将用户端的网页连线数据传输于伺服机构上进行分析;一与伺服机构连接可呼叫用户端的管理机构,而与用户端进行沟通;以及一与用户端及管理机构连接可使管理机构与用户端进行沟通的影音伺服机构。由此,可将用户端的网页连线数据传输于伺服机构上进行分析,而达到评估各搜寻网站行销绩效的功能,并可使管理机构与用户端进行沟通而进行网站行销的功效。Related technologies in the prior art such as China Taiwan Province Announcement No. M297017 is a structural improvement of a website marketing device, which includes at least one computer and a client terminal with a browser; a tracked webpage that is connected to the client terminal and downloads a tracking program Mechanism; a server mechanism connected to the client, when the server is connected to the network at the client, the web page connection data of the client can be transmitted to the server through the tracking program for analysis; a connection with the server It is connected with a management organization that can call the user end to communicate with the user end; and an audio-video server that is connected with the user end and the management organization and enables the management organization to communicate with the user end. Thus, the web page connection data of the client can be transmitted to the server for analysis, thereby achieving the function of evaluating the marketing performance of each search website, and enabling the management agency to communicate with the client for website marketing.

目前的网络广告行销并无法达到高效益的广告效果,但网络已成为现今或未来的主流,像是网络游戏便是普遍网络使用者在闲暇时,会愿意用来打发时间的一种网络活动,因此,若能提出一种结合游戏的广告方式,又能降低广告行销成本,却又能吸引网络使用者的注意力,便能利用网络,而带来更多的网络商业活动。The current online advertising marketing cannot achieve high-efficiency advertising effects, but the Internet has become the current or future mainstream. For example, online games are an online activity that ordinary Internet users are willing to use to pass the time in their spare time. Therefore, if an advertising method combined with games can be proposed, which can reduce advertising marketing costs and attract the attention of network users, the network can be used to bring more network business activities.

发明内容Contents of the invention

本发明的目的是为解决上述现有技术上的问题,而提供一种游戏性电子商务网站,运作时主要是通过网站系统平台或手机系统平台的功能,使得参与者可以选择与宣传标的提供者相关的文字、图像或影音植入游戏中;在进行游戏的同时,除了可以达到宣传标的所欲诉求的效果外,也可增进游戏参与者的兴趣。The purpose of the present invention is to solve the above-mentioned problems in the prior art, and provide a game-like e-commerce website, which mainly uses the functions of the website system platform or mobile phone system platform during operation, so that participants can choose and promote the target provider Relevant text, images, or audio and video are embedded in the game; while playing the game, in addition to achieving the desired effect of the promotional target, it can also increase the interest of game participants.

为了达到上述目的,本发明提出一种游戏性电子商务网站,其为通过所述网站系统平台或手机系统平台的功能,使得参与者选择与宣传标的提供者相关的宣传标的并植入游戏中,以进行游戏;所述网站的架构包含系统平台业者、游戏玩家或学习者、内容提供商及宣传标的提供者四方面;In order to achieve the above purpose, the present invention proposes a game-like e-commerce website, which enables participants to select promotional objects related to the provider of the promotional objects and embed them in the game through the functions of the website system platform or the mobile phone system platform, to play games; the structure of the website includes four aspects: system platform operators, game players or learners, content providers, and providers of publicity objects;

其中所述宣传标的提供者提供各式宣传标的在一网站系统平台或手机系统平台上,通过所述网站系统平台或手机系统平台的广告墙设置,让参与者在进入所述网站系统平台或手机系统平台中进行游戏或学习;而所述系统平台业者则依照宣传标的提供者所要求的使用权益予以收取费用;Wherein, the provider of the publicity target provides various publicity targets on a website system platform or a mobile phone system platform, through the setting of the advertisement wall of the website system platform or mobile phone system platform, so that the participants can enter the website system platform or mobile phone system platform Play games or study on the system platform; and the system platform operator will charge fees according to the use rights required by the provider of the promotional object;

其中所述网站系统平台或手机系统平台对使用者的属性分类,依其是属所述网站的不同入口而区别为:宣传标的提供者入口、玩家或学习者入口、内容提供商入口;其中所述宣传标的提供者而分别为企业、机构组织及公众人物三大类;Among them, the website system platform or mobile phone system platform classifies the attributes of users according to the different entrances of the website: the provider entrance of promotional objects, the player or learner entrance, and the content provider entrance; The providers of the above publicity targets are divided into three categories: enterprises, institutions and public figures;

其中所述网站系统平台或手机系统平台,包含:Wherein the website system platform or mobile phone system platform includes:

一网络伺服器,所述网络伺服器通过一网络作业系统,对网站进行信号传送及接收,以便存取及管控所述网站系统平台或手机系统平台,使所述系统平台业者对网站系统平台或手机系统平台中所有的元件及模块进行管理、互动的相关的机制;A network server, the network server transmits and receives signals to the website through a network operating system, so as to access and control the website system platform or mobile phone system platform, so that the system platform operator can control the website system platform or All components and modules in the mobile phone system platform manage and interact with related mechanisms;

一玩家I/O装置,玩家通过所述玩家I/O装置,进入本网站中进行游戏或学习;A player I/O device, through which the player enters the website to play games or study;

一宣传标的提供者I/O装置,宣传标的提供者通过所述宣传标的提供者I/O装置输入及输出各种形式的宣传标的。A publicity object provider I/O device, through which the publicity object provider inputs and outputs various forms of publicity objects.

一内容提供商I/O装置,让与所述系统平台结盟的内容提供商通过所述I/O装置对其玩家或学习者提供奖励,并共享双方的流量资源。A content provider I/O device, allowing the content provider allied with the system platform to provide rewards to its players or learners through the I/O device, and share the traffic resources of both parties.

本发明的有益效果在于,主要是通过所述网站系统平台或手机系统平台的功能,使得参与者可以选择数个宣传标的植入游戏中,以进行游戏。在游戏进行的同时,可达到宣传标的提供者所欲达到的广告效果,并增加玩家于网站内进行游戏的乐趣及变化性。本发明最大的效益为经由参与者上到本系统平台及其内容提供商的系统平台时,可相对提供宣传标的植入游戏中,使宣传标的提供者达到宣传效益、广告目的或学习效果。The beneficial effect of the present invention lies in that mainly through the functions of the website system platform or the mobile phone system platform, the participants can select several promotional objects to be embedded in the game to play the game. While the game is in progress, it can achieve the advertising effect that the provider of the publicity target wants to achieve, and increase the fun and variability of players playing games on the website. The greatest benefit of the present invention is that when the participants log on to the system platform and the system platform of the content provider, it can relatively provide promotional objects to be embedded in the game, so that the provider of the promotional objects can achieve publicity benefits, advertising purposes or learning effects.

附图说明Description of drawings

图1显示本发明的整体架构示意图;Figure 1 shows a schematic diagram of the overall architecture of the present invention;

图2显示本发明中所述宣传标的模块的架构示意图;Fig. 2 shows the schematic diagram of the structure of the module of the publicity label described in the present invention;

图3显示本发明中所述玩家模块的架构示意图;Fig. 3 shows the schematic diagram of the structure of the player module described in the present invention;

图4显示本发明中所述分类单元进行游戏分类的示意图;Fig. 4 shows the schematic diagram of game classification performed by the classification unit in the present invention;

图5显示本发明中所述宣传标的提供者为企业时,其互动模块的架构示意图;Fig. 5 shows a schematic diagram of the structure of the interactive module when the provider of the publicity label described in the present invention is an enterprise;

图6显示本发明中所述宣传标的提供者为公众人物时,其互动模块的架构示意图;Fig. 6 shows a schematic diagram of the structure of the interactive module when the provider of the publicity label in the present invention is a public figure;

图7显示本发明中所述内容提供商模块的架构示意图。Fig. 7 shows a schematic diagram of the architecture of the content provider module in the present invention.

附图标记说明:1-网络伺服器;2-玩家I/O装置;3-宣传标的提供者I/O装置;4-内容提供商I/O装置;10-网站系统平台;80-游戏数据库;100-宣传标的模块;101-登陆单元;102-条件单元;103-奖励提供单元;104-分类单元;105-收费单元;200-玩家模块;201-选择游戏单元;202-选择宣传标的图符单元;203-选择玩法单元;204-游戏进行单元;205-计分单元;206-验证单元;300-企业互动模块;301-广告单元;302-产品介绍单元;303-产品题库单元;304-产品销售单元;400-人物互动模块;401-粉丝俱乐部单元;402-提供信息单元;403-BLOG单元;404-调研统计单元;405-宣传单元;500-内容提供商模块;801-联网单元;802-网站内储游戏单元;901-处理器;902-记忆存取装置。Explanation of reference signs: 1-network server; 2-player I/O device; 3-I/O device of provider of publicity object; 4-I/O device of content provider; 10-website system platform; 80-game database ; 100-the module of the promotion target; 101-login unit; character unit; 203-choose gameplay unit; 204-game progress unit; 205-scoring unit; 206-verification unit; 300-enterprise interaction module; 301-advertising unit; 302-product introduction unit; -product sales unit; 400-character interaction module; 401-fan club unit; 402-provide information unit; 403-BLOG unit; 404-research statistics unit; 405-propaganda unit; 500-content provider module; ; 802-storage game unit in the website; 901-processor; 902-memory access device.

具体实施方式Detailed ways

以下结合附图,对本发明上述的和另外的技术特征和优点作更详细的说明。The above and other technical features and advantages of the present invention will be described in more detail below in conjunction with the accompanying drawings.

本发明提出一种游戏性电子商务网站,主要是通过所述网站系统平台或手机系统平台的功能,使得参与者可以选择与宣传标的提供者相关的宣传标的植入游戏中,以进行游戏;使得植入的宣传标的达到广告的效果,也增进游戏参与者的兴趣。The present invention proposes a game-like e-commerce website, mainly through the functions of the website system platform or the mobile phone system platform, so that participants can choose to implant the promotional objects related to the provider of the promotional objects into the game, so as to play the game; The implanted publicity target achieves the effect of advertisement and also increases the interest of game participants.

所述网站的架构主要是包含系统平台业者、游戏玩家或学习者、游戏或学习性内容提供商及宣传标的提供者四方面所组成。其中宣传标的提供者提供宣传标的于一网站系统平台或手机系统平台10上,通过所述网站系统平台或手机系统平台10宣传及广告,通过参与者在进入所述网站系统平台或手机系统平台10中进行游戏或学习时,能够因观赏、选择、植入宣传标的而达到宣传的效益。The structure of the website is mainly composed of four aspects: system platform operators, game players or learners, game or learning content providers, and promotional object providers. Wherein the provider of the publicity target provides the publicity target on a website system platform or a mobile phone system platform 10, publicizes and advertises through the website system platform or mobile phone system platform 10, and enters the website system platform or mobile phone system platform 10 through participants When playing games or learning in the game, the benefits of publicity can be achieved by viewing, selecting, and implanting publicity targets.

请参考图1所示,本发明中建构所述网站系统平台或手机系统平台10的后端架构,包含:Please refer to shown in Fig. 1, construct the back-end framework of described website system platform or mobile phone system platform 10 among the present invention, comprise:

一网络伺服器1,所述网络伺服器包含:一处理器901及一记忆存取装置902,所述系统伺服器1通过一网络作业系统(图中所示),对网站进行信号传送及接收,以便存取及管控所述网站系统平台或手机系统平台,使所述系统平台业者可对网站系统平台或手机系统平台中所有的元件及模块进行管理、互动等相关的机制。A network server 1, the network server includes: a processor 901 and a memory access device 902, the system server 1 transmits and receives signals to the website through a network operating system (shown in the figure) , so as to access and control the website system platform or mobile phone system platform, so that the system platform operator can manage and interact with all components and modules in the website system platform or mobile phone system platform.

本发明中所述网站系统平台或手机系统平台对使用者的属性分类,是将所述网站入口作一区别,以提供不同功能的服务;所述系统平台业者使用网站应用软件设计数款游戏模块及整合平台、玩家模块、内容提供商模块及宣传标的模块等,建立所述网站系统平台或手机系统平台所提供的诸多功能。The website system platform or mobile phone system platform in the present invention classifies the attributes of users by making a distinction between the website entrances to provide services with different functions; the system platform operator uses website application software to design several game modules And integration platform, player module, content provider module and publicity target module, etc., to establish many functions provided by the website system platform or mobile phone system platform.

其中所述宣传标的提供者依照所欲置入的广告属性的不同而分别为企业、机构组织及公众人物三大类。The providers of the publicity objects are divided into three categories: enterprises, institutions and public figures according to the different attributes of the advertisements to be placed.

一玩家I/O装置2,玩家通过所述玩家I/O装置2,进入本网站中进行游戏或学习。A player I/O device 2 through which players enter this website to play games or study.

一宣传标的提供者I/O装置3,宣传标的提供者通过所述宣传标的提供者I/O装置3输入及输出各种形式的宣传标的,其所输入的样式可为商标、公司名称、商品名称、产品照片、影音电子档及相关信息等,以达到广告的效益。A provider I/O device 3 of a publicity mark, the provider of the publicity mark inputs and outputs various forms of publicity marks through the provider I/O device 3 of the publicity mark, and the input style can be a trademark, a company name, a commodity Names, product photos, audio-visual electronic files and related information, etc., in order to achieve the benefits of advertising.

一内容提供商I/O装置4,让与所述系统平台结盟的内容提供商通过所述I/O装置4可以对其玩家或学习者提供奖励,并共享双方的流量资源。A content provider I/O device 4, allowing content providers allied with the system platform to provide rewards to their players or learners through the I/O device 4, and share the traffic resources of both parties.

依据本发明的架构,所述网站系统平台或手机系统平台内设置一宣传标的模块100、一玩家模块200、一互动模块300及一内容提供商模块500。According to the framework of the present invention, a promotional object module 100 , a player module 200 , an interaction module 300 and a content provider module 500 are set in the website system platform or mobile phone system platform.

请参考图2所示,其中所述宣传标的模块可依会员权益等级提供服务,包含:Please refer to Figure 2, where the modules of the publicity target can provide services according to the level of membership benefits, including:

一登录单元101,宣传标的提供者进入此登录单元,宣传标的提供者输入基本数据、行业类别属性等数据,与网络系统平台业者建立联系,以要求网络系统平台业者提供所述网络平台的使用权限及相关的服务,宣传标的提供者可通过此单元输入所欲达到广告效果的各式宣传标的。A login unit 101, the provider of the publicity target enters this login unit, and the provider of the publicity target enters data such as basic data, industry category attributes, etc., and establishes contact with the network system platform operator, so as to request the network system platform operator to provide the use authority of the network platform And related services, the provider of publicity targets can input various promotional targets to achieve advertising effect through this unit.

一条件单元102,宣传标的提供者输入其相关宣传标之后,对所输入的宣传标的作相关条件的设定,如:将宣传标的限定出现的游戏类别、设定相对应的宣传标的等条件设定。Acondition unit 102, after the provider of the publicity standard enters its relevant publicity standard, it sets the relevant conditions for the input publicity standard, such as: limiting the game category that the promotional standard appears, setting the corresponding promotional standard and other conditional settings Certainly.

其中所述条件单元102,还提供竞标、招标功能或独享功能,是当多个宣传标的提供者对于所欲输入的宣传标的,产生多家竞逐有限空间时,所述条件单元便提供竞标功能给宣传标的提供者,以决定优先使用者;或将限定游戏为少数宣传标的提供者共同使用,此时,所述条件单元便提供所述招标功能给宣传标的提供者,以进行游戏招标;或将限定游戏为所述宣传标的提供商单独使用。Wherein saidconditional unit 102 also provides bidding, bidding function or exclusive function, is when the provider of a plurality of promotional bids produces a plurality of competing for limited space for the promotional bid that wants to input, and said conditional unit just provides bidding The function is given to the provider of the promotional bid to determine the priority user; or the game is limited to a few providers of the promotional bid for common use. At this time, the conditional unit provides the bidding function to the provider of the promotional bid for game bidding; Or use only the limited game as the provider of the promotional subject.

一奖励提供单元103,宣传标的提供者通过此单元输入所欲提供奖励的项目,由此增加进行游戏的吸引力,并让所输入的宣传标的通过多次游戏的进行,达到高曝光率以提升广告效果。A reward providing unit 103, through which the provider of the publicity target enters the items to be rewarded, thereby increasing the attractiveness of the game, and allowing the input publicity target to achieve a high exposure rate through multiple games to improve Ad Performance.

一分类单元104,所述分类单元依据宣传标的提供者在条件单元102对宣传标的所作的条件设定,进行分类动作,令宣传标的显示于相关种类的游戏中或提供宣传标的与宣传标的提供者所设定的条件相匹配的游戏中(请参考图4);游戏种类可分为:益智类、反应类、学习类、竞赛类、机率类及博奕类。所述分类单元可对不同种类的游戏提供不同的宣传标的供玩家选择;当所述同一游戏有多个宣传标的提供者指定时,则可依据所述条件单元102中所提出的竞标或招标的方式,决定同一游戏图像显示的优先位置或使用权利。Aclassification unit 104, said classification unit performs the classification action according to the condition setting made by the provider of the promotional object on the promotional object in thecondition unit 102, so that the promotional object is displayed in the game of the relevant type or provides the provider of the promotional object and the promotional object Among the games that match the set conditions (please refer to Figure 4); the game types can be divided into: puzzle, reaction, learning, competition, probability and game. The classification unit can provide different promotional bids for different types of games for players to choose from; Ways to determine the priority position or usage rights of the same game image display.

其中所述分类单元104也能够将所输入的宣传标的,依照所述宣传标的提供者的行业类别、产品用途等,做区别分类,以决定将宣传标的搭配于相关种类的游戏中显示,以进行广告。Theclassification unit 104 can also classify the input promotional objects according to the industry category and product use of the provider of the promotional objects, so as to decide to display the promotional objects in the relevant types of games. advertise.

一收费单元105,网络系统平台业者可以依据宣传标的提供者所要求的网络使用权限及对所输入宣传标的的设定条件要求,依其要求事项对宣传标的提供者收费。A charging unit 105, the network system platform operator can charge the provider of the promotional object according to the requirements according to the network use authority required by the provider of the promotional object and the setting conditions for the input promotional object.

请参考图3所示,所述玩家模块包含:Please refer to Figure 3, the player module includes:

一选择游戏单元201,玩家可由此一单元选择进行游戏的种类;其中所述游戏种类分为:益智类、反应类、学习类、竞赛类、机率类及博奕类。Once the game unit 201 is selected, the player can select the type of game to be played by this unit; wherein the game type is divided into: puzzle, reaction, learning, competition, probability and game.

一选择宣传标的单元202,玩家可在此一单元内所提供的各式样宣传标的中选择喜爱的宣传标的,以便将所选择的宣传标的置入游戏中。A promotional object selection unit 202 , the player can select a favorite among various types of promotional objects provided in this unit, so as to put the selected promotional object into the game.

一选择玩法单元203,玩家可由此单元选择即将开始游戏的玩法;其所述游戏的玩法可为单人模式、双人模式或多人模式;其中所述单人模式即为玩家与电脑对战,双人模式即为两个人对奕,而所述多人模式即为数个玩家同时参与进行游戏。One selects the playing method unit 203, and the player can select the playing method that is about to start the game by this unit; The playing method of its described game can be single-person mode, double-player mode or multiplayer mode; The mode is two people playing games, and the multiplayer mode is several players participating in the game at the same time.

一游戏进行单元204,所述游戏进行单元204进行实际上游戏的操作时,即玩家开始进行游戏,所述游戏进行单元停止动作时,即游戏结束。A game proceeding unit 204, when the game proceeding unit 204 performs actual game operations, that is, the player starts to play the game, and when the game proceeding unit stops, the game ends.

一计分单元205,所述单元可将玩家在进行游戏时,所得到的分数做纪录、统计。A scoring unit 205, which can record and count the scores obtained by the players during the game.

一验证对奖单元206,玩家可通过此单元依其积分选择所欲兑换的奖品,而所述验证单元将验证玩家游戏积分是否足够兑换所选取的奖品。A verification and award matching unit 206, through which the player can select the prize to be exchanged according to his points, and the verification unit will verify whether the player's game points are sufficient to exchange for the selected prize.

请参考图5所示,所述企业互动模块包含为:Please refer to Figure 5, the enterprise interaction module includes:

一企业互动模块300,所述企业互动模块提供玩家与宣传标的提供者进行互动。如图5所示,是当所述宣传标的提供者为企业时,所述企业互动模块300,可提供企业及玩家进入所述企业互动模块,其中所述企业互动模块300包含:An enterprise interaction module 300, which enables players to interact with providers of promotional objects. As shown in Figure 5, when the provider of the publicity target is an enterprise, the enterprise interaction module 300 can provide enterprises and players to enter the enterprise interaction module, wherein the enterprise interaction module 300 includes:

一广告单元301,企业可针对公司知名度或产品推广作为广告目的,并通过此单元输入所欲达到广告效果的各式宣传标的,如:商标、公司名称、公司简介、产品名称、产品简介等。An advertising unit 301. Enterprises can use the company's popularity or product promotion as advertising purposes, and input various promotional targets to achieve advertising effects through this unit, such as: trademarks, company names, company profiles, product names, product profiles, etc.

一产品介绍单元302,企业可通过此单元将公司简介、产品说明等信息置放于此,而玩家则可通过此单元,观看企业的产品简介及说明。Aproduct introduction unit 302, through which companies can place information such as company profiles and product descriptions, and players can view company product profiles and descriptions through this unit.

一产品题库单元303,企业可通过此单元对玩家进行产品认知度的题目性测验,玩家则可在答对题目后获得积分。A productquestion bank unit 303 , through which the enterprise can conduct a product recognition test for players, and the players can get points after answering the questions correctly.

一产品销售单元304,企业可通过此单元放置所欲贩售的商品,而玩家可通过此单元,选择所欲购买的商品。Aproduct sales unit 304, through which enterprises can place commodities to be sold, and players can select commodities to be purchased through this unit.

请参考图6所示,是当所述宣传标的提供者为公众人物时,所述人物互动模块400提供公众人物及玩家进入,其中所述人物互动模块,包含:Please refer to Figure 6, when the provider of the publicity target is a public figure, the character interaction module 400 provides public figures and players to enter, wherein the character interaction module includes:

一粉丝俱乐部单元401,所述玩家进入此一单元,登录所述玩家的基本数据、喜爱人物、不喜爱人物等,登录的信息将传送回所述网站系统平台或手机系统平台的后端,建构所述玩家与所述网站系统平台或手机系统平台间相连的关系。A fan club unit 401, the player enters this unit, and logs in the player's basic data, favorite characters, dislike characters, etc., and the logged information will be sent back to the back end of the website system platform or mobile phone system platform, and the construction The relationship between the player and the website system platform or mobile phone system platform.

一提供信息单元402,公众人物可通过此单元传递相关的活动或宣传信息等,而玩家则可在此单元中搜寻或报名参加相关公众人物的活动举办。An information unit 402 , through which public figures can transmit related activities or publicity information, and players can search for or sign up to participate in activities held by relevant public figures in this unit.

一BLOG单元403,公众人物可通过此单元建立BLOG,并提供活动信息、宣传照片等数据在此单元,而玩家则可通过此单元,选择进入喜爱的公众人物BLOG内,再通过留言的方式与公众人物进行互动。A BLOG unit 403, through which public figures can create a BLOG, and provide event information, promotional photos and other data in this unit, and players can choose to enter the favorite public figure's BLOG through this unit, and then communicate with them by leaving a message Public figures interact.

一调研统计单元404,可产生各种调研问卷与统计数字,如:公众人物曝光率、受欢迎程度等。A survey and statistics unit 404 can generate various survey questionnaires and statistical figures, such as exposure rate and popularity of public figures.

一宣传单元405,公众人物可针对人物本身或举办活动消息作为广告宣传的目的,通过此单元输入所欲达到宣传及造势效果的各式宣传标的或信息,如:明星图片、政治人物、知名人物图片、演唱会或演讲会信息、造势活动信息等;而玩家通过此单元便能够得到其相关信息。A publicity unit 405, the public figure can use this unit to input various publicity targets or information to achieve publicity and momentum effects, such as star pictures, political figures, famous figures Pictures, information about concerts or lectures, information about promotional activities, etc.; and players can get relevant information through this unit.

本发明还包含一游戏数据库80,且所述游戏数据库80包含一网站内储游戏单元802及提供一联网单元801,所述联网单元801连接至其他的游戏网站,使玩家也可玩其他游戏网站上所提供的游戏。The present invention also includes a game database 80, and the game database 80 includes a websitestorage game unit 802 and provides a networking unit 801, the networking unit 801 is connected to other game websites, so that players can also play other game websites games available on the

其中所述网站内储游戏单元802为所述网络业者自行设计游戏提供于所述网络平台的使用者进行游戏。Thegame storage unit 802 in the website is a game designed by the network operator and provided to users of the network platform to play games.

请参考图7,本发明还包含一内容提供商模块500,所述内容提供商可经由此模块进入平台,进行提供游戏联网、决定宣传标的、建置宣传广告墙、汇出玩家积分等的动作;此一游戏联网业者在加盟本系统平台之后,一方面可通过本系统平台的赠品、奖品、奖金等吸引更多玩家,一方面也可共享系统平台结盟后的玩家流量。Please refer to FIG. 7 , the present invention also includes a content provider module 500, through which the content provider can enter the platform and perform actions such as providing game networking, determining promotional targets, building promotional advertising walls, and remitting player points. ; After joining the system platform, the game network operator can attract more players through the gifts, prizes, bonuses, etc. on the system platform, and can also share the player traffic after the alliance of the system platform on the one hand.

本发明中所述网站系统平台或手机系统平台提供多种具有扩大广告或宣传活动的效果置入游戏中,并对游戏的输赢设置奖励,增加参与者进行游戏的动力;其目的在于进入所述平台进行游戏的使用者,在进行游戏并想要获取奖励的同时,能够专心的看见广告,进而达到强大的广告效果。The website system platform or mobile phone system platform described in the present invention provides a variety of effects of expanding advertisements or publicity activities into the game, and sets rewards for the winning or losing of the game, increasing the motivation of the participants to play the game; its purpose is to enter the game. Users who play games on the platform can concentrate on seeing advertisements while playing games and want to get rewards, thereby achieving a powerful advertising effect.

以上说明对本发明而言只是说明性的,而非限制性的,本领域普通技术人员理解,在不脱离以下所附权利要求所限定的精神和范围的情况下,可做出许多修改,变化,或等效,但都将落入本发明的保护范围内。The above description is only illustrative, rather than restrictive, to the present invention. Those of ordinary skill in the art understand that many modifications and changes can be made without departing from the spirit and scope defined by the following appended claims. Or equivalent, but all will fall within the protection scope of the present invention.

Claims (10)

Translated fromChinese
1.一种游戏性电子商务网站,其通过所述网站系统平台或手机系统平台的功能,使得参与者选择与宣传标的提供者相关的宣传标的并植入游戏中,以进行游戏;所述网站的架构包含系统平台业者、游戏玩家或学习者、内容提供商及宣传标的提供者四方面;其特征在于,1. A game-like e-commerce website, which uses the functions of the website system platform or mobile phone system platform to enable participants to select promotional objects related to the provider of the promotional objects and insert them into the game to play the game; the website The structure of the system includes four aspects: system platform operators, game players or learners, content providers, and providers of publicity targets; its features are:所述宣传标的提供者提供各式宣传标的在一网站系统平台或手机系统平台上,通过所述网站系统平台或手机系统平台的广告墙设置,让参与者在进入所述网站系统平台或手机系统平台中进行游戏或学习;The provider of the promotional target provides various promotional targets on a website system platform or a mobile phone system platform, and through the setting of the advertisement wall of the website system platform or mobile phone system platform, participants can enter the website system platform or mobile phone system Play games or study on the platform;所述网站系统平台或手机系统平台对使用者的属性分类,依其是属所述网站的不同入口而区别为:宣传标的提供者入口、玩家或学习者入口、内容提供商入口;其中所述宣传标的提供者而分别为企业、机构组织及公众人物三大类;The website system platform or mobile phone system platform classifies the attributes of users according to the different entrances of the website: the provider entrance of promotional objects, the entrance of players or learners, and the entrance of content providers; The providers of publicity targets are divided into three categories: enterprises, institutions and public figures;所述网站系统平台或手机系统平台,包含:The website system platform or mobile phone system platform includes:一网络伺服器,所述网络伺服器通过一网络作业系统,对网站进行信号传送及接收,以便存取及管控所述网站系统平台或手机系统平台,使所述系统平台业者对网站系统平台或手机系统平台中所有的元件及模块进行管理、互动的相关的机制;A network server, the network server transmits and receives signals to the website through a network operating system, so as to access and control the website system platform or mobile phone system platform, so that the system platform operator can control the website system platform or All components and modules in the mobile phone system platform manage and interact with related mechanisms;一玩家I/O装置,玩家通过所述玩家I/O装置,进入本网站中进行游戏或学习;A player I/O device, through which the player enters the website to play games or study;一宣传标的提供者I/O装置,宣传标的提供者通过所述宣传标的提供者I/O装置输入及输出各种形式的宣传标的:A promotional object provider I/O device, through which the publicity object provider inputs and outputs various forms of publicity objects:一内容提供商I/O装置,让与所述系统平台结盟的内容提供商通过所述I/O装置对其玩家或学习者提供奖励,并共享双方的流量资源:。A content provider I/O device, allowing the content provider allied with the system platform to provide rewards to its players or learners through the I/O device, and share the traffic resources of both parties:.2.根据权利要求1所述的游戏性电子商务网站,其特征在于,所述网站系统平台或手机系统平台内设置一宣传标的模块、一玩家模块、一互动模块及一内容提供商模块;2. The game-like e-commerce website according to claim 1, wherein a publicity target module, a player module, an interactive module and a content provider module are set in the website system platform or the mobile phone system platform;所述宣传标的模块依会员权益等级提供服务,包含:The modules of the publicity target provide services according to the level of membership benefits, including:一登录单元,宣传标的提供者进入此登录单元后,宣传标的提供者输入基本数据、行业类别属性资讯,并与系统平台业者建立联系,以要求系统平台业者提供所述系统平台的使用权利及相关的服务,宣传标的提供者通过此单元输入各式宣传标的;A login unit, after the provider of the publicity target enters this login unit, the provider of the publicity target enters basic data, industry category attribute information, and establishes contact with the system platform operator, so as to request the system platform operator to provide the use right of the system platform and related information. The service of the publicity object, the provider of the publicity object enters various publicity objects through this unit;一条件单元,宣传标的提供者输入其相关宣传标之后,对所输入的宣传标的作相关条件的设定;A condition unit, after the provider of the promotional object enters its relevant promotional object, it sets the relevant conditions for the inputted object;一奖励提供单元,宣传标的提供者通过此单元输入所欲提供奖励的项目,由此增加进行游戏的吸引力,并让所输入的宣传标的进行多次游戏;A reward providing unit, through which the provider of the publicity object enters the item to be rewarded, thereby increasing the attractiveness of playing the game, and allowing the input publicity object to play multiple games;一分类单元,所述分类单元依据宣传标的提供者在所述条件单元对宣传标的所作的条件设定,进行分类动作,令宣传标的显示于相关种类的游戏中或提供宣传标的与宣传标的提供者所设定的条件相匹配的游戏中;A classification unit, the classification unit performs the classification action according to the conditions set by the provider of the promotional object in the condition unit, so that the promotional object is displayed in the game of the relevant type or provides the promotional object and the provider of the promotional object match the set conditions in the game;一收费单元,系统平台业者依据宣传标的提供者所要求的平台使用权益及对所输入宣传标的的设定条件要求,依其要求事项对宣传标的提供者收费;A charging unit, the system platform operator charges the provider of the promotional object according to the requirements of the provider of the promotional object according to the platform use rights required by the provider of the promotional object and the setting conditions for the input of the promotional object;所述分类单元也所输入的宣传标的,依照所述宣传标的提供者的属性做区别分类,以决定将宣传标的提供于相关种类的游戏中显示;以及The classification unit also differentiates and classifies the input promotional objects according to the attributes of the providers of the promotional objects, so as to decide to provide the promotional objects for display in related games; and所述条件单元,还提供竞标、招标或独享功能中的任一项;其中当多个宣传标的提供者对于所欲输入的宣传标的,产生多家竞逐有限空间时,所述条件单元便提供竞标功能于宣传标的提供者,以决定优先使用者;所述条件单元还提供少数人使用的招标功能给宣传标的提供者,以进行游戏招标;或将限定游戏为所述宣传标的提供者单独使用。The conditional unit also provides any one of bidding, tendering or exclusive functions; wherein when multiple providers of publicity bids generate multiple competitions for limited space for the publicity bids to be input, the conditional unit will The bidding function is provided to the provider of the publicity bid to determine the priority user; the conditional unit also provides the bidding function used by a few people to the provider of the promotional bid to conduct game bidding; or the limited game is the provider of the publicity bid use.3.根据权利要求2所述的游戏性电子商务网站,其特征在于,所述玩家模块包含:3. The gaming e-commerce website according to claim 2, wherein the player module comprises:一选择游戏单元,玩家由此一单元选择进行游戏的种类;One selects the game unit, the player selects the type of game to be played by this unit;一选择宣传标的单元,玩家由此一单元内所提供的各式宣传标的中选择喜爱的宣传标的,以便将所选择的宣传标的置入游戏中;A unit for selecting promotional objects, in which the player selects a favorite among various promotional objects provided in this unit, so as to put the selected promotional object into the game;一选择玩法单元,玩家通过此单元选择由多少人进行游戏的玩法;1. Select the gameplay unit, through which the player chooses how many people will play the game;一游戏进行单元,所述游戏进行单元执行模拟游戏的动作时,玩家开始进行游戏,所述游戏进行单元停止执行模拟游戏的动作时,游戏结束;A game-progressing unit, when the game-progressing unit performs the actions of the simulated game, the player starts to play the game, and when the game-proceeding unit stops performing the actions of the simulated game, the game ends;一计分单元,所述单元将玩家在进行游戏时,所得到的分数做纪录、统计;A scoring unit, which records and counts the scores obtained by the players during the game;一验证对奖单元,玩家通过此单元依其积分选择所欲兑换的奖品,而所述验证单元将验证玩家游戏积分是否足够兑换所选取的奖品。A verification and award matching unit, through which the player selects the prize to be exchanged according to his points, and the verification unit will verify whether the player's game points are sufficient to exchange for the selected prize.4.根据权利要求1所述的游戏性电子商务网站,其特征在于,所述游戏种类为益智类、反应类、学习类、竞赛类、机率类及博奕类中任一种或多种;4. The game-like e-commerce website according to claim 1, wherein the game type is any one or more of puzzle, reaction, learning, competition, probability, and game;所述游戏的玩法为单人模式、双人模式或多人模式;所述单人模式为玩家与电脑对战,双人模式为两个玩家进行对奕,而所述多人模式为数个玩家同时参与进行游戏。The gameplay of the game is a single-player mode, a double-player mode or a multi-player mode; the single-player mode is a game between a player and a computer; game.5.根据权利要求2所述的游戏性电子商务网站,其特征在于,当所述宣传标的提供者为企业、机构组织时,所述互动模块提供企业、机构组织、玩家或学习者进入所述互动模块,而所述互动模块则包含:5. The game-like e-commerce website according to claim 2, characterized in that, when the provider of the publicity target is an enterprise or an organization, the interactive module provides an enterprise, an organization, a player or a learner to enter the an interactive module that includes:一广告单元,企业或机构组织针对形象、知名度或其他宣传诉求作为广告目的,并通过此单元输入所欲达到广告效果的各式宣传标的;An advertising unit, where enterprises or organizations aim at image, popularity or other publicity appeals as advertising purposes, and input various publicity targets to achieve advertising effects through this unit;一产品介绍单元,企业或机构组织通过此单元将公司简介、产品说明信息置放于此,而玩家则通过此单元,观看企业或机构组织的产品简介及说明;以及A product introduction unit, through which companies or organizations place company profiles and product description information, and players use this unit to view product introductions and descriptions of companies or organizations; and一产品销售单元,企业或机构组织通过此单元放置欲贩售的商品,而玩家通过此单元,选择所欲购买的商品。A product sales unit, through which enterprises or organizations place commodities to be sold, and players use this unit to select the commodities they want to buy.6.根据权利要求1所述的游戏性电子商务网站,其特征在于,当所述宣传标的提供者为企业或机构组织时,其所输入及输出的宣传标的为商标、公司名称、组织简介、产品名称、产品简介、活动说明中的一种或多种。6. The game-like e-commerce website according to claim 1, wherein when the provider of the publicity target is an enterprise or an organization, the input and output publicity targets are trademarks, company names, organization profiles, One or more of product name, product introduction, event description.7.根据权利要求2所述的游戏性电子商务网站,其特征在于,当所述宣传标的提供者为公众人物时,所述互动模块提供公众人物及玩家进入,而所述互动模块则包含:7. The game-like e-commerce website according to claim 2, wherein when the provider of the publicity target is a public figure, the interactive module provides public figures and players to enter, and the interactive module includes:一粉丝俱乐部单元,所述玩家进入此一单元,登录所述玩家的基本数据、喜爱人物、不喜爱人物,登录的信息将传送回所述网站系统平台或手机系统平台的后端,建构所述玩家与所述网站系统平台或手机系统平台间相连的关系;A fan club unit, the player enters this unit, logs in the player's basic data, favorite characters, and disliked characters, and the logged information will be sent back to the back end of the website system platform or mobile phone system platform to construct the The relationship between the player and the website system platform or mobile phone system platform;一提供信息单元,公众人物通过此单元传递相关的活动宣传信息,而玩家则在此单元中搜寻或报名参加相关公众人物的相关活动举办;1. Provide an information unit through which public figures transmit relevant event promotion information, and players search for or sign up to participate in relevant activities held by relevant public figures in this unit;一BLOG单元,公众人物通过此单元建立BLOG,以提供活动信息、宣传照片数据在此单元,而玩家则通过此单元,选择进入喜爱的公众人物BLOG内,再通过留言的方式与公众人物进行互动;A BLOG unit, through which public figures create BLOGs to provide event information and promotional photo data. Players use this unit to choose to enter their favorite public figure BLOGs, and then interact with public figures by leaving messages ;一调研统计单元,所述调研统计单元产生调研问卷并对公众人物所输入的宣传标的作点阅率的统计,以产生统计数字;A survey and statistics unit, the survey and statistics unit generates survey questionnaires and performs statistics on the click-through rate of the publicity objects input by public figures to generate statistics;一宣传单元,公众人物针对人物本身或举办活动消息作为广告宣传的目的,并通过此单元输入所欲达到宣传及造势效果的各式宣传标的,而玩家通过此单元便得到其相关信息。A publicity unit, the public figure aims at the person himself or the event information as the purpose of advertising, and through this unit, enters various publicity targets to achieve the effect of publicity and momentum, and the player can get their relevant information through this unit.8.根据权利要求1所述的游戏性电子商务网站,其特征在于,当所述宣传标的提供者为公众人物时,其所输入及输出的宣传标的为公众人物的影像、演唱会或演讲会信息、造势活动信息中的任一项或多项。8. The game-based e-commerce website according to claim 1, wherein when the provider of the publicity object is a public figure, the input and output publicity objects are images, concerts or lectures of public figures Any one or more of information and campaign information.9.根据权利要求1所述的游戏性电子商务网站,其特征在于,还包含一游戏数据库,且所述游戏数据库提供一联网单元及系统内储游戏单元,所述联网单元链接至其他的游戏网站,使玩家也玩其他游戏网站上所提供的游戏;9. The game-like e-commerce website according to claim 1, further comprising a game database, and the game database provides a networking unit and a game unit stored in the system, and the networking unit is linked to other games Sites that enable players to also play games offered on other gaming sites;所述系统内储游戏单元为所述系统平台业者自行设计游戏以提供于所述系统平台的使用者进行游戏。The game unit stored in the system is a game designed by the system platform operator and provided to users of the system platform to play games.10.根据权利要求1所述的游戏性电子商务网站,其特征在于,还包含一内容提供商模块,所述内容提供商经此模块进入本系统平台,进行提供游戏联网、决定宣传标的、建置宣传广告墙、汇出玩家积分的动作;此些内容提供商在加盟本系统平台之后,一方面通过本系统平台的赠品、奖品、奖金吸引到更多玩家,一方面也共享系统平台结盟后的玩家流量。10. The game-like e-commerce website according to claim 1, further comprising a content provider module, through which the content provider enters the system platform to provide game networking, determine publicity targets, build After joining the system platform, these content providers attract more players through the gifts, prizes and bonuses of the system platform, and on the other hand, they also share the system platform. player traffic.
CN200810173674A2008-11-072008-11-07Game electronic commerce websitePendingCN101739628A (en)

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication numberPriority datePublication dateAssigneeTitle
CN103457961A (en)*2012-05-282013-12-18郑惠敏 Methods of Internet-based promotion for talent performers
CN103608778A (en)*2011-05-132014-02-26安蒂克斯实验室有限公司Method of distributing multi-user software application
CN105148518A (en)*2015-09-152015-12-16易坚良Game method and game system
CN107038175A (en)*2016-02-042017-08-11腾讯科技(深圳)有限公司virtual resource object sending method and device
WO2018068160A1 (en)*2016-10-122018-04-19朱恩辛Cross-boundary interactive marketing system and method therefor
CN108339275A (en)*2018-01-252018-07-31阿里巴巴集团控股有限公司 A business processing method, device and equipment related to insurance education

Cited By (7)

* Cited by examiner, † Cited by third party
Publication numberPriority datePublication dateAssigneeTitle
CN103608778A (en)*2011-05-132014-02-26安蒂克斯实验室有限公司Method of distributing multi-user software application
CN103457961A (en)*2012-05-282013-12-18郑惠敏 Methods of Internet-based promotion for talent performers
CN105148518A (en)*2015-09-152015-12-16易坚良Game method and game system
CN107038175A (en)*2016-02-042017-08-11腾讯科技(深圳)有限公司virtual resource object sending method and device
WO2018068160A1 (en)*2016-10-122018-04-19朱恩辛Cross-boundary interactive marketing system and method therefor
CN108339275A (en)*2018-01-252018-07-31阿里巴巴集团控股有限公司 A business processing method, device and equipment related to insurance education
CN108339275B (en)*2018-01-252020-11-17创新先进技术有限公司Insurance education related business processing method, device and equipment

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